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HomeMy WebLinkAboutPW Bicycle & Pedestrian Master Plan4SAN RAFAEL Agenda Item No: 3_c
THE CITY WITH A MISSION Meeting Date: November 21, 2016
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: PUBLIC WORKS
Prepared by: Bill Guerin, City Manager Approval:
Public Works Director
TOPIC: BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
SUBJECT: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE CITY
MANAGER TO ENTER INTO A PROFESSIONAL SERVICES AGREEMENT WITH ALTA
PLANNING + DESIGN TO ASSIST WITH THE UPDATE OF SAN RAFAEL'S BICYCLE AND
PEDESTRIAN MASTER PLAN, IN AN AMOUNT NOT TO EXCEED $60,000.
RECOMMENDATION: Adopt resolution.
BACKGROUND: San Rafael's original Bicycle and Pedestrian Master Plan (BPMP) was formulated with
the assistance of the City's Bicycle and Pedestrian Advisory Committee and Nelson/Nygaard Consulting
Associates in 2001, and adopted by Council the following year. The plan's purpose was "to integrate
proposed bicycle and pedestrian infrastructure improvements into San Rafael's overall transportation
plan." The plan was updated in 2011, this time with the assistance of transportation consultants Alta
Planning + Design.
The 2002 and 2011 plans were consistent with the requirements set forth in the California Bicycle
Transportation Act (BTA). In 2013 the BTA, Safe Routes to School and other California non -motorized
transportation programs were consolidated into the Caltrans Active Transportation Program (ATP). ATP
encourages increased use of non -motorized transportation to achieve the following goals:
• Increase biking and walking trips
• Increase safety and mobility for non -motorized users
• Reduce greenhouse gas emissions
• Improve public health
• Ensure that disadvantaged communities fully share program benefits
• Provide an array of projects for the benefit of active transportation users
FOR CITY CLERK ONLY
File No.: 4-3-632 x 261
Council Meeting: 11/21/2016
Disposition: Resolution 14234
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
ATP guidelines suggest updating BPMP's every five years. That timeline is particularly important to San
Rafael given the pending introduction of SMART rail service and its effect on all modes of transportation
in the downtown corridor. SMART operations have already changed traffic patterns and will
fundamentally impact pedestrian and bicyclist accessibility and safety. While these changes were
essentially speculative during the 2011 update process, they will certainly be a major focus going
forward.
To initiate the update process, Public Works staff, in collaboration with San Rafael Bicycle and
Pedestrian Advisory Committee (BPAC) members, wrote and distributed a Request for Proposals for
transportation planning services this past June. Two firms, Alta Planning + Design and Fehr & Peers,
submitted proposals.
ANALYSIS: Fundamentally, master plans describe current bicycle and pedestrian infrastructure
conditions and future capital project and grant funding opportunities. Establishing safe, navigable
north -south and east -west routes through San Rafael has been a major goal since the first plan was
adopted. More recently, the BPAC has advocated for a multi -use path from the Bettini Transit Center to
Andersen Drive along the SMART rail corridor. The location of the Transit Center itself will have a direct
bearing on the final document. The ultimate effectiveness of the planning process will depend upon the
extent and viability of public engagement and outreach. It is essential that the process incorporate the
needs of pedestrians, bicyclists, motor vehicle drivers, the business community, neighborhood groups,
etc.
With these parameters in mind, a three member sub -committee of the BPAC reviewed proposals,
interviewed representatives of Alta Planning + Design and Fehr & Peers, and formulated follow-up
questions. Both firms have worked extensively with Bay Area communities on bicycle and pedestrian
planning. Both are quite familiar with ATP requirements and the plan update process. The cost
proposals from the two firms were markedly different. Alta proposed a budget of approximately
$60,000; Fehr & Peers proposed a budget of approximately $100,000. Ultimately, the sub -committee
recommended entering into an agreement with Alta Planning + Design. That recommendation was
accepted by the BPAC.
Sub -committee members and the committee as a whole emphasized the need for extensive and
innovative community engagement and integration of the updated BPMP plan with other City planning
documents. Prime examples are the General Plan and the Downtown Station Area Plan. Again stressing
plan integration, BPAC members requested collaboration with and input from the City's Community
Development Department throughout the update process. Pursuant to these requests, Alta Planning +
Design updated their original July 1, 2016 proposal (Attachment 2) with an updated scope of work,
budget and schedule, which is attached as Exhibit A to the proposed Resolution (Attachment 1). Staff is
recommending that the City Council authorize the City Manager to execute a Professional Services
Agreement with Alta Planning + Design for this updated scope of work, in a not -to -exceed amount of
$60,000.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3
FISCAL IMPACT: Alta has proposed a budget of $57,447; staff recommends a contingency of $2,553
(4.4%), for a not -to -exceed amount of $60,000. It is important to note that Alta Planning + Design has
identified significant funding ($24,250) for community engagement and outreach, in keeping with the
recommendation of BPAC members. With Council's approval, funding for the project would come from
the City's General Fund.
OPTIONS:
1. Council may adopt the Resolution, as presented, authorizing an agreement for the work
described in Exhibit A to the Resolution, in a final form to be approved by the City Attorney.
Council may direct staff to work with Alta Planning + Design to modify the scope of work
proposed in Exhibit A to the Resolution.
Council may reject the proposal and direct staff to secure the services of a different
transportation planning firm. Staff does not recommend this option because it will delay the
completion of the Bicycle and Pedestrian Master Plan update.
ACTION REQUIRED: Adopt attached Resolution.
ATTACHMENTS:
1. Resolution, with attached Exhibit A (Alta Planning + Design updated scope of work, budget and
schedule, dated October 13, 2016)
2. Alta Planning + Design original Proposal dated July 1, 2016
RESOLUTION NO. 14234
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL
AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL
SERVICES AGREEMENT WITH ALTA PLANNING AND DESIGN TO ASSIST
WITH THE UPDATE OF SAN RAFAEL'S BICYCLE AND PEDESTRIAN
MASTER PLAN, IN AN AMOUNT NOT TO EXCEED $60,000.
WHEREAS, San Rafael's first Bicycle and Pedestrian Master Plan was
adopted by the City Council in 2002 and updated in 2011; and
WHEREAS, Bicycle and Pedestrian Master Plans are updated on a 5 -year
cycle, in accordance with Caltrans Active Transportation Program guidelines; and
WHEREAS, the update process requires the assistance of a transportation
consulting firm; and
WHEREAS, this current update is particularly challenging due to the
imminent introduction of SMART rail services in San Rafael and the long-standing need
to establish safe, navigable north -south and east -west bicycle and pedestrian routes; and
WHEREAS, Public Works staff solicited bids from transportation
consultants and received proposals from two firms; and
WHEREAS, a sub -committee of the City's Bicycle and Pedestrian
Advisory Committee reviewed the proposals and recommended entering into an agreement
with Alta Planning + Design for work described in Exhibit A attached hereto and
incorporated herein by reference; and
WHEREAS, staff has determined that the Alta Planning + Design proposal
is responsive and consistent with industry standards; and
WHEREAS, Alta Planning + Design has proposed a budget not -to -exceed
$60,000 for their assistance with the plan upgrade process; and
expenditure.
WHEREAS, there are sufficient General Fund resources for the proposed
NOW, THEREFORE, BE IT RESOLVED that the City Council of the
City of San Rafael does hereby authorize the City Manager to enter into a Professional
Services Agreement for the services described in Exhibit A, in a form approved by the
City Attorney, with Alta Planning + Design, for an amount not to exceed $60,000.
I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the
foregoing resolution was duly and regularly introduced and adopted at a regular meeting of the
Council of said City on the 21St day of November, 2016, by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
A--.a&W
ESTHER C. BEIRNE, City Clerk
File No.: 18.10.09
AGREEMENT FOR PROFESSIONAL SERVICES
FOR TRANSPORTATION CONSULTING SERVICES FOR THE UPDATE OF SAN
RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN
This Agreement is made and entered into this .21S7 day of I J o OVWI Ac'e 12016, by
and between the CITY OF SAN RAFAEL (hereinafter "CITY"), and ALTA PLANNING +
DESIGN, INC. (hereinafter "CONTRACTOR").
RECITALS
WHEREAS, San Rafael's current Bicycle and Pedestrian Master Plan was adopted by
Council in 2011; and
WHEREAS, Caltrans Active Transportation Program guidelines call for the update of
Bicycle and Pedestrian Master plan's on a five year cycle; and
WHEREAS, the services of a transportation consulting firm are needed to assist with the
update process.
AGREEMENT
NOW, THEREFORE, the parties hereby agree as follows:
I. PROJECT COORDINATION.
A. CITY'S Project Manager. The Director of Public Works is hereby designated the
PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all aspects
of the progress and execution of this Agreement.
B. CONTRACTOR's Project Director. CONTRACTOR shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONTRACTOR. Michael Jones is hereby designated as the PROJECT
DIRECTOR for CONTRACTOR. Should circumstances or conditions subsequent to the
execution of this Agreement require a substitute PROJECT DIRECTOR, for any reason, the
CONTRACTOR shall notify the CITY within ten (10) business days of the substitution.
2. DUTIES OF CONTRACTOR.
CONTRACTOR shall perform the duties and services as described in Exhibit A.
3. DUTIES OF CITY.
CITY shall pay the compensation as provided in Paragraph 4, and perform the duties in
accordance with the Attached Exhibit A.
4. COMPENSATION.
For the full performance of the services described herein by CONTRACTOR, CITY shall
pay CONTRACTOR an amount not to exceed $60,000.00.
Payment will be made monthly upon receipt by PROJECT MANAGER of itemized
invoices submitted by CONTRACTOR.
5. TERM OF AGREEMENT.
The term of this Agreement shall be for one (1) year commencing on the date first
hereinabove written. Upon mutual agreement of the parties, and subject to the written approval of
the City Manager, the term of this Agreement may be extended for an additional period of up to one
(1) year.
6. TERMINATION.
A. Discretionary. Either party may terminate this Agreement without cause upon
thirty (30) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to
cure or correct the cause of the termination, to the reasonable satisfaction of the party giving such
notice, within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall
incur additional obligations under any provision of this Agreement without the prior written consent
of the other.
D. Return of Documents. Upon termination, any and all CITY documents or
materials provided to CONTRACTOR and any and all of CONTRACTOR's documents and
materials prepared for or relating to the performance of its duties under this Agreement, shall be
delivered to CITY as soon as possible, but not later than thirty (30) days after termination.
7. OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONTRACTOR in connection with
the performance of its duties under this Agreement and by compensation thereafter , shall be the
sole property of the CITY. CITY may use said property for any purpose, including projects not
contemplated by this Agreement, at the CITY's sole risk. CONTRACTOR reserves the right of
use of materials for limited marketing and advertising purposes.
8. INSPECTION AND AUDIT.
Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for
inspection and audit, all documents and materials maintained by CONTRACTOR in connection
with its performance of its duties under this Agreement. CONTRACTOR shall fully cooperate
with CITY or its agent in any such audit or inspection.
9. ASSIGNABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor the
performance of any of their respective obligations hereunder, without the prior written consent of
the other party, and any attempt to so assign this Agreement or any rights, duties or obligations
arising hereunder shall be void and of no effect.
10. INSURANCE.
A. Scope of Coverage. During the term of this Agreement, CONTRACTOR shall
maintain, at no expense to CITY, the following insurance policies:
1. A commercial general liability insurance policy in the minimum amount of
one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for
death, bodily injury, personal injury, or property damage.
2. An automobile liability (owned, non -owned, and hired vehicles) insurance
policy in the minimum amount of one million dollars ($1,000,000) dollars per occurrence.
3. If any licensed professional performs any of the services required to be
performed under this Agreement, a professional liability insurance policy in the minimum amount
of two million dollars ($2,000,000) per occurrence/four million dollars ($4,000,000) aggregate, to
cover any claims arising out of the CONTRACTOR's performance of services under this
Agreement. Where CONTRACTOR is a professional not required to have a professional license,
CITY reserves the right to require CONTRACTOR to provide professional liability insurance
pursuant to this section.
4. If it employs any person, CONTRACTOR shall maintain worker's
compensation and employer's liability insurance, as required by the State Labor Code and other
applicable laws and regulations, and as necessary to protect both CONTRACTOR and CITY
against all liability for injuries to CONTRACTOR's officers and employees. CONTRACTOR'S
worker's compensation insurance shall be specifically endorsed to waive any right of subrogation
against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONTRACTOR in subparagraph A of this section above shall also meet the following
requirements:
1. Except for professional liability insurance, the insurance policies shall be
specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as
additionally named insureds (for both ongoing and completed operations) under the policies.
2. The additional insured coverage under CONTRACTOR's insurance
policies shall be primary with respect to any insurance or coverage maintained by CITY and shall
not call upon CITY's insurance or self-insurance coverage for any contribution. The "primary and
noncontributory" coverage in CONTRACTOR's policies shall be at least as broad as ISO form
CG20 0104 13.
3. Except for professional liability insurance, the insurance policies shall
include, in their text or by endorsement, coverage for contractual liability and personal injury.
4. If CONTRACTOR receives notice that any required insurance policy is
being terminated, CONTRACTOR shall immediately notify CITY in writing of such
tennination action and provide reasonable written assurance to CITY that CONTRACTOR has
obtained a substitute insurance policy satisfying the regirernents of this Agreement.
5. If the insurance is written on a Claims Made Form, then, following
termination of this Agreement, said insurance coverage shall survive for a period of not less than
five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the effective date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement)
before CITY's own insurance or self-insurance shall be called upon to protect it as a named insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements
and/or limits shall be available to CITY or any other additional insured party. Furthermore, the
requirements for coverage and limits shall be: (1) the minimum coverage and limits specified in this
Agreement; or (2) the broader coverage and maximum limits of coverage of any insurance policy or
proceeds available to the named insured; whichever is greater.
C. Deductibles and SIR's. Any deductibles or self-insured retentions in
CONTRACTOR's insurance policies must be declared to and approved by the PROJECT
MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any
self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be
satisfied by either the narned insured or CITY or other additional insured party. At CITY's option,
the deductibles or self-insured retentions with respect to CITY shall be reduced or eliminated to
CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and
related investigations, claims administration, attorney's fees and defense expenses.
D. Proof of Insurance. CONTRACTOR shall provide to the PROJECT
MANAGER or CITY's City Attorney all of the following: (1) Certificates of Insurance
evidencing the insurance coverage required in this Agreement; (2) a copy of the policy
declaration page and/or endorsement page listing all policy endorsements for the commercial
0
general liability policy, and (3) excerpts of policv lanLuaye or specific endorsements
evidencinLy the other insurance requirements set forth in this ALFreement. CITY reserves the
right to obtain a full certified copy of any insurance policy and endorsements from
CONTRACTOR. Failure to exercise this right shall not constitute a waiver of the right to
exercise it later. The insurance shall be approved as to form and sufficiency by PROJECT
MANAGER and the City Attorney.
11. INDEMNIFICATION.
A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the
fullest extent permitted by law, indemnify, release, defend with counsel approved by CITY, and
hold harmless CITY, its officers, agents, employees and volunteers (collectively, the "City
Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of
any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of
litigation, (collectively "CLAIMS"), arising out of CONTRACTOR's performance of its
obligations or conduct of its operations under this Agreement. The CONTRACTOR's
obligations apply regardless of whether or not a liability is caused or contributed to by the active
or passive negligence of the City Indemnitees. However, to the extent that liability is caused by
the active negligence or willful misconduct of the City Indemnitees, the CONTRACTOR's
indemnification obligation shall be reduced in proportion to the City Indemnitees' share of
liability for the active negligence or willful misconduct. In addition, the acceptance or approval
of the CONTRACTOR's work or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial
proceeding arising from CONTRACTOR's performance of or operations under this Agreement,
CONTRACTOR shall provide a defense to the City Indemnitees or at CITY's option
reimburse the City Indemnitees their costs of defense, including reasonable attorneys' fees,
incurred in defense of such claims.
B. Where the services to be provided by CONTRACTOR under this Agreement are
design professional services to be performed by a design professional as that term is defined
under Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law,
indemnify, release, defend and hold harmless the City Indemnitees from and against any
CLAIMS that arise out of, pertain to, or relate to the negligence, recklessness, or willful
misconduct of CONTRACTOR in the performance of its duties and obligations under this
Agreement or its failure to comply with any of its obligations contained in this Agreement,
except such CLAIM which is caused by the sole negligence or willful misconduct of CITY.
C. The defense and indemnification obligations of this Agreement are undertaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
12. NONDISCRIMINATION.
CONTRACTOR shall not discriminate, in any way, against any person on the basis of age,
5
sex, race, color, religion, ancestry, national origin or disability in comiection with or related to the
perfonnance of its duties and obligations under this Agreement.
13. COMPLIANCE WITH ALL LAWS.
CONTRACTOR shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the performance of its duties and obligations under this
Agreement. CONTRACTOR shall perform all services under this Agreement in accordance with
these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify
and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
14. NO THIRD PARTY BENEFICIARIES.
CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terns and conditions of this
Agreement, to the other party.
15. NOTICES.
All notices and other communications required or permitted to be given under this
Agreement, including any notice of change of address, shall be in writing and given by personal
delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the
parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or
if mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as
follows:
TO CITY's Project Manager:
TO CONTRACTOR's Project Director
16. INDEPENDENT CONTRACTOR.
City of San Rafael
1400 Fifth Avenue
P.O. Box 151560
San Rafael, CA 94915-1560
Michael Jones
Alta Planning + Design, Inc.
1410 Third Street
San Rafael, CA 94901
For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers,
agents and employees shall act in the capacity of an hidependent Contractor, and not as employees
of the CITY. CONTRACTOR and CITY expressly intend and agree that the status of
CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not
that of an employee of CITY.
17. ENTIRE AGREEMENT -- AMENDMENTS.
A. The terms and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the parties with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONTRACTOR and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terms and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONTRACTOR and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
18. SET-OFF AGAINST DEBTS.
CONTRACTOR agrees that CITY may deduct from any payment due to
CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under
any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments,
unpaid checks or other amounts.
19. WAIVERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or
violation of the same or other term, covenant, condition, ordinance, law or regulation. The
subsequent acceptance by either party of any fee, performance, or other consideration which may
become due or owing under this Agreement, shall not be deemed to be a waiver of any preceding
breach or violation by the other party of any term, condition, covenant of this Agreement or any
applicable law, ordinance or regulation.
20. COSTS AND ATTORNEY'S FEES.
The prevailing party in any action brought to enforce the terms and conditions of this
Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs
(including claims administration) and attorney's fees expended in connection with such action.
21. CITY BUSINESS LICENSE / OTHER TAXES.
CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code CONTRACTOR shall pay any and
all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for any
work performed under this Agreement, until CONTRACTOR has provided CITY with a
completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and
Certification).
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL
d�^r
JIM -IUTACityager
ATTEST:
ESTHER C. BEIRNE, City Clerk
APPROVED AS TO FORM:
ROBERT F. EPSTEIN, City y Att me
o y
8
CONTRACTOR
By. �.
Printed Name: Natalie Lozano
Title: Vice President as duly authorized
and,
By:
Printed Name: Carolyn Sulivan
Title: Vice President as duly authorized
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 1. Initiation and Management
Alta believes in strong coordination with our clients. For the San Rafael Bicycle and Pedestrian Plan Update project,
strong collaboration with the City's Bicycle and Pedestrian Advisory Committee (BPAC) will help deliver the product on
schedule, on budget, and with a high-level of community support.
Pre Kick-off Meeting. The project pre kick-off meeting provides an opportunity for the project team to develop a shared
vision for how to engage San Rafael residents and workers on bicyclist and pedestrian issues, and define the high-
level goals of the plan. Alta will conduct an introductory telephone or videoconference interview with City staff to discuss
project objectives and craft the agenda for the project kick-off meeting.
The pre kick-off meeting agenda will include:
• Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
• Definition of action items throughout the project.
• Agreement on project meeting schedule.
• Discussion of the desired format for the Plan document.
The City will secure a meeting room, identify meeting attendees, and confirm attendance.
Ongoing Project Management. Throughout the project, there will be ongoing coordination between Alta's project
manager and the City of San Rafael project manager — including email, phone and written communication to keep the
City up-to-date on Plan development.
Upon project initiation, Alta will work with City staff to finalize the work scope and budget. Alta will prepare and maintain
a project schedule throughout the life of the project. Alta will oversee the budget expenditures of the consultant team,
including subcontractors. Invoicing on the project will occur monthly with a status report provided identifying potential
delays and proposed corrective actions
Alta will employ a three-tier quality control program including a detailed review of deliverables by the project manager,
principal, and a copy editor prior to sending to the City.
Deliverables:
• Project pre kick-off meeting, facilitated by up to two (2) members of the Alta team, with a meeting agenda and
memo summary.
• Finalized scope of work and project schedule.
Monthly progress reports, including work completed, upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and Outreach
Project Website. Using our in-house graphic and web design expertise, Alta will design and host a project website,
with the web address to be confirmed with City staff. The webpage will provide the public and interested stakeholders
updated project information (such as meeting dates or the availability of draft documents) and contact information. Our
online presence will enable our team and members of the BPAC to crowdsource project ideas via one (1) interactive
web map. Website visitors will be able to identify specific locations or routes and provide comments about each. We
will use these suggestions when developing recommendations in the draft plan.
BPAC Targeted Outreach. The BPAC will conduct targeted outreach, collecting feedback on proposed projects and
prioritization. At the kick-off meeting, the project team will discuss potential targeted outreach opportunities.
Alta will provide the BPAC with recommendations for facilitating mini -workshops with interested stakeholder groups
and outreach at transit hubs, festivals, and other select locations, including how to meaningfully engage people in a
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
discussion about bicycle and pedestrian issues in San Rafael. If the project team is interested in pursuing pop-up events
as part of this Plan, Alta will:
• Work with City staff and the BPAC to identify a list of pop-up event opportunities.
• Help define the format of the event(s).
• Identify data collection opportunities (e.g., written surveys, map exercises, etc.).
• Provide electronic copies of previously developed public outreach collateral.
The BPAC will staff and facilitate targeted outreach activities. The City will consolidate and share any public feedback
gained through targeted outreach events with Alta.
Alta Targeted Outreach. Alta will facilitate up to two (2) informal, pop-up outreach events at locations with heavy foot
or bicycle traffic (i.e., Starbucks, farmer's market, cafes, etc.). These events will allow the team to collect information
from residents that may not otherwise engage in the planning process by meeting them where they work, shop, or
recreate.
BPAC Meetings. Alta will lead up to four (4) BPAC meetings, including a kick-off meeting, public workshop, and two
additional BPAC meetings, described below.
At the first BPAC meeting, Alta will facilitate a project kick-off that will include a discussion about the scope and schedule
of the project, a walk-through of the project website, a mini workshop on conducting community outreach using the
project website, and a discussion about potential outreach locations.
At the second BPAC meeting, Alta will co -lead a Public Workshop with the City and BPAC, designed to reach a large
swath of San Rafael residents and workers. The purpose of the Public Workshop will be to solicit community feedback
on bicycle and pedestrian issues, including issues related to infrastructure, programs, and policies. The format of the
Public Workshop will be broken into several stations for community members to provide feedback. Alta will help facilitate
an interactive activity targeted at kids ten years old and younger, allowing attendees to bring their entire families.
Depending on attendance and the flow of people to the workshop, Alta will facilitate a brief wrap-up discussion about
the biggest takeaways of the workshop. Alta will develop the agenda, presentation materials, maps, methods to gather
input, and summary notes. The City will secure a meeting room, notify Alta of the meeting room layout and availability
of outlets and monitors, advertise the meeting to the public, and provide snacks for the meeting.
At the third BPAC meeting, Alta will present the consolidated findings from the online engagement efforts and the Public
Workshop, followed by an initial list of proposed projects, programs, and policies. The BPAC will have an opportunity
to identify any missing projects, programs, and policies, and Alta will use the updated draft list to facilitate a walking
workshop of a select priority projects and a discussion on a method to prioritize the projects. Alta will conduct a
prioritization exercise with the BPAC and the City to develop a draft list of project priorities. Before closing the meeting,
Alta will empower the BPAC to take this list of project priorities back to the engaged constituencies and to solicit
feedback through the project website, identifying their top five (5) projects for implementation over the next five (5)
years.
At the fourth and final BPAC meeting, Alta will facilitate a discussion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project priority list.
The City will secure meeting rooms, advertise the meetings to the BPAC, and confirm attendance.
Community Presentations. Alta will present the draft plan with a focus on the proposed project list to up to four (4)
community groups, agencies, or organizations selected by the City. Each presentation will be organized so that the
audience will be able to offer input on the project list and suggest connections to recent, ongoing, and planned project
work within the region that may impact the proposed project list. One (1) community presentation will be reserved to
present the Draft Plan to the San Rafael City Council. The City will be responsible for subsequent City Council
presentations or any other presentations of the Final Plan.
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Online Survey. San Rafael residents will also be able to complete an online survey that includes Alta's "Four Types of
Bicyclists" visual survey and a pedestrian component. The "Four Types of Bicyclists" survey builds on Roger Geller's
pioneering work to provide the City with a baseline of resident perceptions of bicycle infrastructure quality by sorting
residents into one of four categories: Strong and Fearless, Enthused and Confident, Interested but Concerned, and No
Way No How. Alta will use its existing database of similar survey responses conducted in other cities to show how San
Rafael resident's preferences compare to these cities and to assess the latent demand for bicycling in the city.
In addition, Alta will prepare and administer a pedestrian component to the survey, asking respondents questions on
their trip purpose, trip length, frequency, and origin, and destination. We will also ask pedestrians for their input on the
type of improvements they'd like to see, and their major areas of concern, and ideas for improvements.
Deliverables:
• Project website, updated at key project milestones, including an online version of the project's background
information, one (1) online interactive map tool for the needs analysis, survey, proposed policies and
recommendations, and draft and final plan documents.
• Up to four (4) BPAC meetings facilitated by up to two (2) members of the Alta team, including a project kick-
off meeting, public workshop, and project prioritization meeting with walking workshop
• Up to four (4) community presentations, including a presentation of the draft plan to City Council
• Administer one (1) online survey
Task 3. Collect and Review Existing Data/Conditions
Data Collection. Alta will provide the City with a Data Request Memo, outlining the data needed to make the plan
update compliant with Caltrans' Active Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting successful projects completed between the 2011 plan update and
the 2016 plan update can go a long way in inspiring enthusiasm among stakeholders. Alta will summarize annual
bicycle and pedestrian expenditures in San Rafael and will illustrate recently completed projects per ATP requirements.
Plan and Policy Review. Alta will review related plans, policies, and recent legislation. The review will help identify
opportunities to incorporate bicycle and pedestrian infrastructure into transportation and larger planning efforts. This
review will include the following:
• MTC Regional Bicycle Plan for the San Francisco Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselmo, and Larkspur Bicycle Plans
• San Rafael Circulation Element
• Transit Center Relocation Plan
• Richmond Bridge Bikeway Plan
• San Rafael Civic Center Station Area Plan
• North San Rafael Vision Promenade Conceptual Plan
The City will also describe the extent of existing bicycle programs in the City, including recreational programs and
events run by the City.
Existing Conditions. Alta will illustrate and document existing bicycle and pedestrian conditions in San Rafael in
compliance with ATP requirements. Using City provided data, Alta will map existing bicycle facilities, support facilities
(bicycle parking, showers, etc.), and pedestrian facilities (including facilities at major transit hubs). In addition, Alta will
summarize bicycle and pedestrian wayfinding and signage standards in Marin County, existing bicycle -and pedestrian
programs (such as Safe Routes to Schools), and existing efforts to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
• Data request memo.
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
• Up to four (4) maps of existing bicycle and pedestrian facilities.
• Technical memorandum summarizing relevant findings of up to 10 plans or other documents provided by the
City, bicycle and pedestrian expenditures between 2011 and 2016, and existing bicycle and pedestrian
conditions in San Rafael.
IF-IMEANOMOPUT-KIMM"I- I I
Identifying needs is a critical step in any bicycle and pedestrian master plan process. Alta will examine both bicycle and
pedestrian needs, paying specific attention to active transportation needs for groups that are active
transportation/transit dependent, for seniors, and for the disabled. Needs refer to both deficiencies in the existing
networks or infrastructure and to opportunities to improve those networks to increase walking and bicycling in San
Rafael.
Needs will be identified through a combination of public outreach, a review of land use and sociodemographic patterns,
existing and forecasted demand, and a safety analysis of existing and potential safety concerns.
Land Use Analysis. Alta will analyze existing and planned land use patterns to identify the most important corridors
for future bicycle and pedestrian infrastructure.
Demand, Equity, and Economic Benefits Analysis. Alta will conduct interrelated analyses to identify the potential
for increased bicycling and walking in San Rafael, the location of Communities of Concern in San Rafael (per MTC
guidelines), and existing economic benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed analysis of Statewide Integrated Traffic Records System (SWITRS) data
for the past 10 years to identify and map individual streets and intersections experiencing high numbers of collisions
involving bicyclists and pedestrians. Additionally, we will work with City staff and local stakeholders to identify high-risk
intersections, difficult grades, and areas with high stress for bicycling and walking, such as high-volume or high-speed
roadways.
Alta will prepare graphics to illustrate the locations of collisions and high -street roadways. Information derived from the
collision analysis will be used to identify specific locations for further review and proposed improvements.
Community -Identified Issues. Using data received from the project website, BPAC meetings, and Public Workshop,
Alta will organize and summarize the problem areas for bicycling and walking in San Rafael, including gaps in
infrastructure, policy, and programs.
Deliverables:
• Maps illustrating land use patterns, MTC's Communities of Concern within San Rafael, and bicycle- and
pedestrian -involved collisions resulting in injuries or fatalities over the last ten years of available data.
• Technical memorandum summarizing the method and results of the needs analysis.
Task 5. Recommended Network, Implementation, and Funding
Strategies
The core of the plan will be an identification of recommended projects and programs for future implementation. This
task will provide San Rafael with a list of projects, a method to prioritize projects, and identification of funding sources
to support future projects. This Task will synthesize the information collected in Tasks 2, 3, and 4 to develop
infrastructural and programmatic recommendations and a clear path forward for prioritization and implementation for
the City to provide the most benefit to the most residents following plan adoption.
Alta will work collaboratively with the City and BPAC to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
• Spot improvements
• Future studies (signal timing, over/under crossings, trails, or other projects that will require further study)
• Future projects (suggested routes to school maps, streetscape corridor plans, etc.)
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Recommended programs that address education, encouragement, enforcement and evaluation
Project Identification. The projects will be gathered from the analysis of existing conditions, the community survey,
and any additional input gathered through the process. The projects will be organized by Plan goals and objectives,
and will include information to support prioritization, including:
• Demonstrated need (collisions, demand, community identified priorities)
• Roadway type (arterial, collector, local)
• Connectivity (connection to key activity centers)
• Overcomes barriers
Project Evaluation and Prioritization. The proposed projects will be evaluated using a qualitative process developed
by the consultant team, with input from the BPAC and the public.
Typical project evaluation criteria include:
• Public Support: The public meetings and BPAC will be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety: The project addresses safety concerns such as reported collisions.
• Community Identified Improvement: The project is at a community identified challenge area.
• Connectivity: The project improves or provides a connection to a key destination.
• Transit Coordination: The project improves connections to transit.
• Feasibility/Cost Effectiveness: The project can be implemented within a one -to -five year time frame. Projects
that require outside agency approval or significant funding will receive lower scores.
Recommended Network. Based on our evaluation and public and stakeholder input, Alta will develop a recommended
network that includes both bicycle and pedestrian facilities. We will make sure that the network includes top community
priorities, while providing a connected network.
Alta will also identify supporting infrastructure needed for a comprehensive bikeways network and inviting pedestrian
ways, including wayfinding signage, end of trip facilities (such as bicycle racks, storage and lockers), and similar
infrastructure.
Funding. As a mid-sized City, San Rafael's ability to fund projects depends greatly on its ability to leverage regional,
state, and federal funds. Alta has significant experience helping cities throughout California apply for and receive
Caltrans Active Transportation Program (ATP) grant funds and we have significant success helping agencies apply for
Federal TIGER grant funds for active transportation projects.
Alta will identify possible funding sources, including County and regional funds, Caltrans ATP grants, California
Strategic Growth Council grants, and others. For the priority projects identified for project sheets and/or conceptual
design, Alta will review eligibility for these funding sources and identify time -frames for grant development and
application.
Optional: Priority Project Sheets. Alta will provide up to two priority project sheets that include the conceptual design
information required for grant applications. These sheets provide a tool to help San Rafael quickly implement projects
by readying the City to apply for state and federal grants. Alta will use high quality photos and design guideline graphics
to describe and articulate project intent.
This task will take place after projects have been prioritized through the planning process but before completion of the
final plan.
Deliverables
• Technical memorandum summarizing prioritized projects, including complete list of project, prioritization
criteria and funding sources.
• Optional two (2) Priority Project Sheets.
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined above, Alta will prepare an Administrative Draft Bicycle and
Pedestrian Master Plan Update for submittal to the City. The Administrative Draft Plan will be based on all previously
submitted maps and technical memorandums, incorporating city comments received to date. The City will provide one
internally consistent, consolidated list of specific Admin Draft Plan edits.
Draft Plan. Following City review of the Administrative Draft, Alta will prepare a revised Draft Bicycle and Pedestrian
Master Plan Update for BPAC and public review. The City will advertise the Draft Plan to the public and will organize a
BPAC meeting to review the Draft Plan as part of Task 2. The City will provide one internally consistent, consolidated
list of specific Draft Plan edits. Following public and BPAC review of the Draft Plan, Alta will prepare a Draft Bicycle
and Pedestrian Master Plan Update for submission to San Rafael's City Council.
Final Plan. Following the presentation of the Draft Plan to City Council, Alta will prepare the Final Bicycle and
Pedestrian Master Plan Update.
Deliverables:
• Administrative Draft Plan, Draft Plan, and Final Plan, (in Microsoft Word and PDF format).
• One comment workbook each for the Administrative, Draft, and Final Plans (in Microsoft Excel format).
Budget
Task 1. Initiation and Management
Task 2. Engagement and Outreach
Task 3.Collect and Review Existing
Data/Conditions
Task 4. Needs Assessment
Task 5. Recommended Network,
Implementation, and Funding Strategies
Task 6. Draft and Final Plan
Reimbursable Expenses & Travel
Project Total
Optional Task
Priority Cut Sheets (Optional)
4 22
0
0
0
0
26
$3,710
10 100
60
0
40
0
210
$24,250
3 18
30
12
0
0
63
$6,855
3 26
28
22
0
0
79
$8,232
2 8
18
14
0
0
42
$4,394
7 24
36
10
0
0
77
$9,006
$1,000
28 198
172
58
40
0
496
$57,446
- 6
-
-
-
20
26
$4,490
GENERAL NOTES:
Hours and staff assignments can be adjusted by the consultant as needed to Implement the tasks described during the course of the project.
Hourly rates are for calendar year 2016, and will be adjusted If work is continued into subsequent year( s).
City of San Rafael Bicycle and Pedestrian Master Plan Update
Schedule
Pre Kick-off Meeting
Ongoing Management
Task 2. Engagement and Outreach
Project Website
Targeted Outreach (BPAC & Alta)
Public Workshop
BPAC Meetings
Community Presentations
Task 3. Collect and Review Existing DatalConditions
Data Collection
Projectand Expenditure Review
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis
Demand, Equity,& Economic Benefits Analysis
Safety Analysis
Alta Planning + Design
moo
Community -Identified Issues
Task 5. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritization
Recommended Network
rundin9
Priority Project Sheets (Optional)
Task 6. Draft and Final Plan
Administrative Draft Plan
Draft Plan
Final Plan
Aftercare (Project Closeout, Optional Website Migration)
Uu 13, 2016
LEGEND
Task Progress
X Meeting I Workshop
Deliverable
Client Review
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: DPW
Project Manager: Richard Landis
Extension: 485-3354
Contractor Name: Alta Planning + Design
Contractor's Contact: Michael Jones
Contact's Email: Michael Jones <mgjones@altaplanning.com>
❑ FPPC: Check if Contractor/Consultant must file Form 700
Step RESPONSIBLE DESCRIPTION COMPLETED REVIEWER
DEPARTMENT DATE Check/Initial
1 Project Manager a. Email PINS Introductory Notice to Contractor 11/22/2016
11/22/2016
b. Email contract (in Word) & attachments to City
Atty c/o Laraine.Gittens@cityofsanrafael.org
2 City Attorney a. Review, revise, and comment on draft agreement 11/23/2016
and return to Project Manager 11/23/2016 ® ETD
b. Confirm insurance requirements, create Job on
PINS, send PINS insurance notice to contractor ® ETD
3 Project Manager Forward three (3) originals of final agreement to 12/2/2016
contractor for their signature
4 Project Manager When necessary, * contractor-siened agreement ❑ N/A
agendized for Council approval
*PSA > $20,000; or Purchase > $35,000; or Or
Public Works Contract > $125,000
Date of Council approval 11/21/2016
PRINT CONTINUE ROUTING PROCESS WITH HARD COPY
5 Project Manager Forward signed original agreements to City 12/7/16 RL
Attorney with printed copy of this routing form
6 City Attorney Review and approve hard copy of signed
agreement
7 City Attorney Review and approve insurance in PINS, and bonds
(for Public Works Contracts) /
8 City Manager / Mayor Agreement executed by Council authorized official
9 City Clerk Attest signatures, retains original agreement and rl b
forwards copies to Project Manager i1 tS I� az
alta
PREPARED BY:
Alta Planning + Design
IN ASSOCIATION WITH:
Parisi Transportation Consulting
41
I'F
_�' � �, �� . , rte_ � , • � _
> ''
I I> J
Ann �-
July 1, 2016
1410 Third Street
San Rafael, CA 94901
(415) 482-8660
www.altaplanning.com
Richard Landis
Public Works Administrative Manager
City of San Rafael, Department of Public Works
111 Morphew St.
San Rafael, CA 94901
RE: Proposal for Bicycle and Pedestrian Master Plan Update
Dear Mr. Landis and Members of the Selection Committee:
Alta Planning + Design (Alta) is pleased to submit this proposal for the San Rafael Bicycle and Pedestrian Master
Plan Update. This project presents a tremendous opportunity for continued development of a bikeable and walk-
able San Rafael, with enhanced access to community destinations such as transit, parks, trails, schools, work, and
shopping
Alta is a local leader in active transportation planning and design with extensive project management experience,
an established record of successful active transportation plans, and strong skills in consensus building. I have a
personal connection to this project as a San Rafael native and an active bicyclist and pedestrian in the City. Alta
has a long history of working in San Rafael, going back to the Marin County Bicycle Plan in 1999, and including
the San Rafael Bicycle and Pedestrian Master Plan Update in 2011. While we are proud of the work done by the
committee, City staff, and the public in that plan, we also realize that conditions and the level of interest have
changed considerably since 2011, requiring a maturation of the plan that better documents the needs of residents,
includes an enhanced outreach process, and an enhanced pedestrian component.
Alta has a record of success in supporting local governments as they apply for state and federal funding. We
understand the rules and regulations of the Caltrans Active Transportation Program, and have helped numerous
local governments successfully apply for these funds. We also have helped many agencies apply for federal
TIGER grant funds. We know the requirements well and have scoped the proposed master plan to strategically
position San Rafael for relevant funding sources.
As Principal -in -Charge, I will oversee the work of the Alta team, guiding deliverable review and quality control
measures. Kyle James will manage this project. Kyle understands the importance of building community
consensus around creative solutions to achieve San Rafael's vision for its bicycle and pedestrian network. Kyle will
be supported by experts from Alta who understand bicycle and pedestrian planning and design.
We are in receipt of all RFP addenda. The City's standard contract form is acceptable. I am authorized to nego-
tiate and execute contracts on behalf of the firm. Please contact me directly at (415) 482-8660 or mgjones@
altaplanning.com if you have any questions or comments on this proposal. We look forward to the next steps of
the selection process.
Sincerely,
Michael Jones, Principal
Alta Planning + Design
transportation I recreation I innovation
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transportation I recreation I innovation
Table of Contents
Project Overview .................
Project Team ......................................................
2
Project Approach.................................................16
Project Schedule.................................................23
Conflict of Interest................................................24
Appendix: Resumes ..............................................
25
Cost Details ....................................
[separately attached]
This page intentionally blank
transportation I recreation I innovation
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
The City of San Rafael has recently made prog-
ress toward a bold new transportation vision for the
city, centered around an interconnected network of
proposed bicycle and pedestrian routes suitable for
travelers of all ages and abilities. This Bicycle and
Pedestrian Master Plan Update presents an opportu-
nity to help grow and expand that vision.
Alta has been involved in helping to plan bicycle and
pedestrian infrastructure and programs in the City of
San Rafael since 1999. As the authors of the previous
update to the San Rafael Bicycle and Pedestrian
Plan in 2011, we are aware that the City of San Rafael
needs an efficient approach to identifying opportuni-
ties to enhance bike and pedestrian networks for San
Rafael. The 2011 Plan has matured, and San Rafael
is ready to take a fresh look at its active transporta-
tion network. The past five years have seen changing
needs for commute and recreational trips in San Rafael,
increased community interest in active transporta-
tion, and a growing consensus and focus on pedes-
trian infrastucture and support. Alta will make sure our
plan development efforts reflect these as well as other
community -identified desires.
Project Overview
The revised Bicycle and Pedestrian Plan must enjoy
wide support among City stakeholders and members
of the public. To this end, resources have been
devoted to community engagement activities that are
intended to establish and nurture support for the plan
update and ensure that the plan reflects community
aspirations.
Also critical to the plan update process is a deep dive
into existing and potential safety hazards that are
discouraging bicycle and pedestrian trips. Alta's anal-
ysis will focus on safety as the primary concern of San
Rafael residents and workers.
Finally, Alta will produce a graphically -appealing final
plan that is easy to read and will provide a clear frame-
work to guide the City's bicycle and pedestrian invest-
ments over the next five to ten years. This approach
will help position San Rafael to successfully leverage
funding from multiple sources, including county- and
state/federal-level grant programs.
Our team is prepared to meet the City's needs, and
will work closely with City staff and stakeholders to
prepare this plan within the guidelines specified in the
City's Request for Proposals.
City of San Rafael I Alta Planning + Design
Project
Alta Planning + Design
Alta's mission is to create active communities.
Alta Planning + Design is North America's leading
multi -modal transportation firm that specializes in
the planning, design, and implementation of bicycle,
pedestrian, park, and trail corridors and systems. We
are committed to transforming communities, one trip
at a time, one step at a time, and one street, intersec-
tion, and park at a time.
BICYCLE AND PEDESTRIAN
TRANSPORTATION PLANNING
Our approach to transportation planning integrates
expert planning, design, economics, and land use
to create opportunities for people to choose bicy-
cling and walking for recreation and transportation.
Our experience includes more than 800 bicycle and
pedestrian master plans nationwide, including Bay
Area communities and cities such as Novato, Larkspur,
Berkeley, South San Francisco, and others. Our plan-
ning process includes conducting extensive field
work on bicycle and on foot, engaging residents and
stakeholders through walking and bicycling tours, and
documenting existing conditions and needs through
easily -readable maps, photographs, and narrative
discussion. Other key tasks include developing short -
and long-term project and program recommenda-
tions, identifying traditional and innovative funding
strategies, preparing development code language to
leverage improvements through new development,
and developing implementation plans to clearly map
investment priorities.
K
COMMUNITY OUTREACH
Through our straightforward communication style,
ability to engage citizens, and use of the latest tech-
nology, we are able to produce outreach strategies
and successful designs and plans that meet the needs
of the community. Alta's professionals are experts at
listening to the public, conveying technical issues in
a clear manner, offering distinct choices and options
to the public, and explaining trade-offs. Our outreach
process is inclusive, interactive, and productive. We
use a variety of innovative techniques, ranging from
online surveys, the use of photo -simulation to show
how options will look, videotaped interviews, field
reviews, GIS mapping, and interactive public work-
shops. We make contact with the community early
and build confidence by addressing specific issues
with a documented approach.
Alta's graphics clearly communicate concepts to the public.
TRANSPORTATION CONSULTING
Parisi Transportation
Consulting
Parisi Transportation Consulting is a small company
with the philosophy of providing high quality and
focused services to our clients. We are hired by cities
and towns, counties, and state transportation depart-
ments; as well as by regional planning organizations,
school districts, and private clients. Parisi provides
services in traffic engineering, transportation planning,
bicycle and pedestrian planning and design, Complete
Streets planning and design, and Safe Routes to
School planning. We also provide staff services to
municipalities.
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
Team Organization
The Alta team for the San Rafael Bicycle and Pedestrian
Master Plan Update will be led with strong direction
from Alta Principal -in -Charge, Michael Jones who has
extensive experience leading multi -modal transporta-
tion plans and projects throughout Marin County for
over two decades.
Project Manager Kyle James will manage day-to-day
project needs and work directly with City staff. Kyle
has spearheaded the recent Marin County Bicycle and
Pedestrian Plan Update as well as bicycle and pedes-
trian master plans for jurisdictions throughout the
greater Bay Area of a similar size and culture to San
Rafael. David Parisi of Parisi Transportation Consulting
will contribute his technical expertise in transportation
engineering to the feasibility review of recommended
projects and assistance with cost estimates.
The Alta team also includes efficient professional
support in preparation of the GIS and report docu-
ments, through Alta's staff of engineers, landscape
architects, planners, GIS technicians, and production
and administrative staff.
Key staff experience is described on the following
page and full resumes for the Alta team can be found
in the Appendix.
Alta has worked in Marin County for over two decades, including bicycle and pedestrian planning and design projects for high-
profile projects such as the Central Marin Ferry Connector, shown in the graphic above.
3
City of San Rafael I Alta Planning + Design
Key Staff
11CHAEL JONES,
MCP, PRINCIPAL -
IN -CHARGE
Michael will provide
project guidance and
quality assurance as Alta's
Principal -in -Charge. He
manages Alta's San Rafael
office and has managed
hundreds of studies and plans
for regional agencies, larger cities, and small towns
throughout Marin County and the North Bay. He is the
founder of Alta, and is recognized as a top expert in
the world in the areas of bicycle, pedestrian, and trail
planning and design.
KYLE JAMES,
PROJECT
MANAGER
(PRIMARY CONTACT)
Kyle will serve as Alta's
Project Manager, meeting
day-to-day project needs
and collaborating with the
City and project stakeholders to
facilitate appropriate task progress. He offers
experience in bicycle and pedestrian plan manage-
ment, online engagement tools and public engage-
ment plans, cartography and data visualization, data
management and count program development,
sustainability indicators and multimodal performance
measures, and economic, safety, demand, and green-
house gas analyses.
I.OLA TORNEY,
PLANNER
Lola has over five years
of experience in active
transportation and trans-
portation modeling. She
has worked on bicycle
rack implementation
programs and has an exten-
sive background in public
workshop planning and engage-
ment, bicycle collision analysis, and editing and proof-
reading technical planning documents.
F, I
W
ZACHARY
ROBINSON,
GIS ANALYST
Zachary is an avid urban
F geographer with two
••�a
years of directly relevant
experience who special-
izes in analyzing and visual-
izing geographic data. He is
passionate about cartography and
this is evident in the recent maps he has designed for
various projects at Alta. Zachary is skilled in spatial
analysis methods, data research and design, cartog-
raphy, and web -mapping.
-IAVID POLLARD,
WEB DEVELOPER
David is an experienced
web developer. He excels
at open web technologies
and upholds web stan-
dards. David works on the
client side and server side
�f code development. He uses
HTML5, SASS, and JavaScript to
engineer for the modern web. David is experienced
with content management systems and server side
programming languages including PHP, node.js, Ruby,
Wordpress, and Ruby on Rails.
,AVID PARISI, PE, TE
PRINCIPAL
ENGINEER
David Parisi manages a
variety of challenging
transportation projects
throughout the West
Coast. He specializes in
Developing Complete Street,
transit and transit -oriented devel-
opment, traffic calming, and Safe Route to School proj-
ects. David's 29 years of experience include various
aspects of transportation and environmental planning,
and civil and traffic engineering. He spearheads multi-
disciplinary transportation projects from inception
through design and development.
Relevant Experience
The development of the San Rafael Bicycle and
Pedestrian Master Plan Update requires a team that
combines pedestrian, bicycle, and safe routes to
school planning and design experience with an under-
standing of local issues. The projects on the following
pages demonstrate the Alta team's breadth of work in:
• Bicycle and Pedestrian Master Plans
• Bicycle and Pedestrian Facility Design
• Safe Routes to School Planning and Programs
• Caltrans Active Transportation Program
Compliance
• Mapping and GIS Expertise
• Community Engagement
• Local Access and Knowledge
Additionally, Alta has worked extensively in San Rafael
since 1999, including the following projects:
• 2011 San Rafael Bicycle and Pedestrian Master Plan
• Puerto Suello Bike Path and Mahon Creek Bike
Path Projects
• Fairfax -San Rafael Bikeway Corridor Feasibility
Study
• Las Gallinas Avenue/Northgate Bikeway Feasibility
Study
• SMART Multi -Use Pathway Feasibility Studies
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
Alta has completed a vast number
of bicycle and pedestrian projects
throughout the greater Bay Area. We
bring context -sensitive approaches
based on our extensive experience with
the legal, policy, and practical issues at
work in the region.
5
City of San Rafael I Alta Planning + Design
1
q�P •.ri
2
� b �
o
City of Novato G0 0.75 1.5 Miles
I I I i
MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Date: 2014 -ongoing
Client: Transportation Authority of
Marin, Scott McDonald, Associate
Transportation Planner, (415)
226-0826, SMcDonald@tam.ca.gov,
781 Lincoln Avenue, Suite 160, San
Rafael, CA 94901
Contract: $170,000
0
Alta is managing a unique project for the Transportation Authority of
Marin (TAM) to concurrently update the Unincorporated County Bicycle
Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian
Plan component. Alta is working with individual bicycle advisory commit-
tees in each jurisdiction to determine unique network recommenda-
tions. Alta's tasks include outreach facilitation, achieving legislative and
funding compliance for Caltrans' Active Transportation Program, prelimi-
nary engineering for 21 high-priority projects, a prioritized Action Plan for
project implementation, and a Bicycle Friendly Community application
for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan
Update process for TAM in 2008.
Legend
i
,4suoal
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I I I i
MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Date: 2014 -ongoing
Client: Transportation Authority of
Marin, Scott McDonald, Associate
Transportation Planner, (415)
226-0826, SMcDonald@tam.ca.gov,
781 Lincoln Avenue, Suite 160, San
Rafael, CA 94901
Contract: $170,000
0
Alta is managing a unique project for the Transportation Authority of
Marin (TAM) to concurrently update the Unincorporated County Bicycle
Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian
Plan component. Alta is working with individual bicycle advisory commit-
tees in each jurisdiction to determine unique network recommenda-
tions. Alta's tasks include outreach facilitation, achieving legislative and
funding compliance for Caltrans' Active Transportation Program, prelimi-
nary engineering for 21 high-priority projects, a prioritized Action Plan for
project implementation, and a Bicycle Friendly Community application
for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan
Update process for TAM in 2008.
Legend
,4suoal
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City of Novato G0 0.75 1.5 Miles
I I I i
MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Date: 2014 -ongoing
Client: Transportation Authority of
Marin, Scott McDonald, Associate
Transportation Planner, (415)
226-0826, SMcDonald@tam.ca.gov,
781 Lincoln Avenue, Suite 160, San
Rafael, CA 94901
Contract: $170,000
0
Alta is managing a unique project for the Transportation Authority of
Marin (TAM) to concurrently update the Unincorporated County Bicycle
Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian
Plan component. Alta is working with individual bicycle advisory commit-
tees in each jurisdiction to determine unique network recommenda-
tions. Alta's tasks include outreach facilitation, achieving legislative and
funding compliance for Caltrans' Active Transportation Program, prelimi-
nary engineering for 21 high-priority projects, a prioritized Action Plan for
project implementation, and a Bicycle Friendly Community application
for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan
Update process for TAM in 2008.
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
MARIN COUNTY BICYCLE SHARE FEASIBILITY STUDY
In 2012, Alta prepared a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits,
context, estimated demand, financial needs, and implementation steps
for a countywide bike share program in Marin. Working with TAM staff
and an ad hoc advisory group over a 9 -month process, Alta used Census
data, local knowledge, and a proprietary bike share demand model
based on existing U.S. systems to define a potential 300 -bicycle phased
system with customized elements for Marin's unique environment. The
report includes a detailed financial summary that breaks down cost obli-
gations and potential revenues, as well as case studies and resources
to assist with business model development. In 2013, Alta also prepared
a marketing brochure and advised on sponsorship framework develop-
ment as part of a follow-up effort to secure initial sponsors for the poten-
tial program.
Date: 2012
Contact: Transportation Authority
of Marin, Scott McDonald,
Transportation Planner, (415)
266-0826, smcdonald@tam.ca.gov,
750 Lindaro Street, Suite 200, San
Rafael. CA 94901
Contract: $30,000
0 ===
Marin County Bike Share Feasibility Study
Commute Made Split Analysis
7
City of San Rafael I Alta Planning + Design
SUNSET PARKWAY
BIKEWAY CONCEPTS
$Unset Parkway ServeSa mostly low-density residential amaal}d two Schools- Lynwood SEGMENT FAST FACTS
EIOhMOMWy School and San Joss MIddIP School. The segmMlt has good pedestrian
l0rastructum and connects to bicycle paths an Ignacia &oulavard to tho southwoat and
South Novato. Boulevard W the northeast A small portion of the road has an unconnectedCOLLECTOR + �
Class II bicycle lane (between Short Drive and about 900 Ft. north of Ignacio Boulevard)
where Share aro no driwways and rural road frontage. Botween Cambrldgc Street and Novato
$pulevard, a lands4aped and raked central [nediarl Js provided between two 25 ft, rgadways,
O 9
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NOVATO BICYCLE MASTER PLAN IMPLEMENTATION
Date: 2012-2013
Alta facilitated an implementation action plan for priority projects iden-
Client: City of Novato, Gosia
tified in Novato's Bikeways Plan, which was prepared by Alta in 2007.
Woodfin, Project Engineer, (415)
Alta's tasks included developing alternative designs for bicycle facilities
899-8997, gwoodfin@novato.org,
along four corridors, conducting public and stakeholder outreach, and
75 Rowland Way #200, Novato,
producing an implementation memo. Alta worked with neighborhood
California 94945
groups in identified areas to develop and discuss options for resolving
concerns about potential project impacts.
Contract: $24,000
8
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
MARIN NON -MOTORIZED TRANSPORTATION PILOT PROGRAM
Alta led a major 5 -year effort in Marin County to plan, manage and eval-
uate the implementation of $20 million in bicycle and pedestrian proj-
ects funded by the Federal Non -Motorized Transportation Pilot Program.
This effort involved developing an initial list of several hundred poten-
tial bicycle and pedestrian projects, and categorizing projects into five
project categories that would be eligible for funding. As part of the
project implementation phase, Alta assisted in conducting follow up feasi-
bility studies on dozens of projects. Alta also managed the implementa-
tion of the funded non -infrastructure programs, which included bicycle
safety classes, bike repair clinics, and "riding with youth" workshops.
Alta was responsible for selecting the program implementers (primarily
Marin -based non -profits), conducting contracting and ongoing financial
oversight, and preparing end -of -year and end of program evaluations.
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Marin County, California
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500
Date: 2006-2010
Client: Marin County Public Works,
Dan Dawson, Transportation
Planner, (415) 473-6287, ddawson@
marincounty.org, 3501 Civic Center
Drive, San Rafael, CA 94903
Contract: $625,000
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Figure3.4TmalPeak Hour 3cyciiuVdumes240 4013
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City of San Rafael I Alta Planning + Design
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SAN QUENTIN AREA MULTIMODAL ACCESS STUDY
Date: 2009-2011 Alta consulted to the Marin County Department of Public Works to iden-
Client: Marin County Dept. of Public tify multimodal access improvements to the San Quentin area. This study
Works, Carey Lando, Senior Project provided bikeway and pathway connections between the Richmond -San
Planner, (415) 226-0865, clando@ Rafael Bridge, San Francisco Bay Trail and shoreline public access
co.marin.ca.us, 3501 Civic Center points, Larkspur Ferry Terminal, and existing bikeways in the project
Drive Room #304, San Rafael, CA vicinity including Andersen Drive (Class II bicycle lanes) and Sir Francis
94903 Drake Boulevard (Class III bicycle route and Class I multi -use pathway).
Alta completed a comprehensive design and preliminary engineering
Contract: $75,900 scope including project area mapping, field inspection, identification of
opportunities and constraints, community outreach, future multimodal
demand analysis, and development of preferred alignments and concep-
tual design. At the conclusion of this effort, Alta provided Marin County
with clearly defined, consensus -based, and cost-effective solutions for
bicycle and pedestrian access improvements for each critical segment
and intersection in the project area.
10
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
BERKELEY BICYCLE MASTER PLAN UPDATE
Alta is leading the update to the City of Berkeley's Bicycle Plan. Alta
completed a bikeway network inventory to update the City's bikeway
maps using the Alameda CTC bikeway sub -classifications scheme. We
worked with a survey subconsultant to conduct a representative and
statistically valid survey of residents. Recommendations will include
bicycling goals, policies and metrics, ordinance language, programs,
infrastructure projects, and a bikeway design guide. Implementation
guidelines, a prioritization evaluation, and a phasing plan for the recom-
mendations will provide the City with next steps for implementation. This
Plan has a strong emphasis on public engagement; the first workshop
attracted 150 attendees and outreach efforts have been widely praised
by local organizations.
Date: 2014 - ongoing
Client: City of Berkeley, Eric
Anderson, Associate Planner -
Bicycle and Pedestrian Program.
Dept. of Public Works,
eanderson@ci.berkeley.ca.us, (510)
981-7062
Contract: $300,000
11
City of San Rafael I Alta Planning + Design
Curb Extensions
Buffered Bike Lane
16
Ri VNIU!'Va
Class III Bike Route
Pedestrian Signal Head
Ful
Bike Parking
Wayfinding
CONCORD BICYCLE, PEDESTRIAN, AND SAFE ROUTES TO TRANSIT PLAN
Date: 2014 - ongoing Alta is leading Concord's first Bicycle, Pedestrian and Safe Routes to
Client: City of Concord, Andrew Transit Plan. The project includes extensive outreach, capacity building
Mogensen, Principal Planner, and collaboration with technical and project advisory committees.
Community and Economic Outreach to date included a walking tour, bicycling tour, a needs work -
Development Department, shop, and a policy development workshop where attendees worked with
(92S) 671-3332, facilitators to develop plan goals, objectives and policies. The outcomes
andrew.mogensen@cityofconcord. of this project will include a comprehensive set of recommendations with
org
grant supporting elements to ready the city to seek funding and imple-
ment projects.
Contract: $202,637
12
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Alta is developing California's first statewide bicycle and pedestrian plan. Date: 2015 - ongoing
The plan will help fulfill Caltrans' mission to "provide a safe, sustainable, Client: California Department of
integrated and efficient transportation system to enhance California's Transportation, Scott Forsythe,
economy and livability." Alta is leading the development of plan goals,
Division of Transportation Planning,
objectives, performance measures; and strategies. Alta is also identifying
Office of System Planning, (916)
the existing and needed data to support performance measures and 653-3635,
ongoing bicycle and pedestrian counts.
scott.forsythe@dot.ca.gov
Contract: $699,836
13
City of San Rafael I Alta Planning + Design
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MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE
Date: 2014-2016
Contact: Helen Kim, City of
Mountain View, Public Works
Department, helen.kim@mountain-
view.gov, (650)903-6010, PO Box
7540, Mountain View, CA 94039
Contract: $150,000
14
Alta developed the Bicycle Transportation Plan Update for the City of
Mountain View. Tasks included developing a detailed plan for a network
of low -stress, on -street bicycle facilities; identifying bikeway connec-
tions and amenities such as bicycle parking that promote bicycle travel
to community centers, schools, employment centers and adjacent
communities; and establishing goals and performance measures to track
the progress of the plan in the years to come. $3.5 million has been
programmed into the City's capital improvement planning process to
improve the bicycle and pedestrian environment.
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MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE
Date: 2014-2016
Contact: Helen Kim, City of
Mountain View, Public Works
Department, helen.kim@mountain-
view.gov, (650)903-6010, PO Box
7540, Mountain View, CA 94039
Contract: $150,000
14
Alta developed the Bicycle Transportation Plan Update for the City of
Mountain View. Tasks included developing a detailed plan for a network
of low -stress, on -street bicycle facilities; identifying bikeway connec-
tions and amenities such as bicycle parking that promote bicycle travel
to community centers, schools, employment centers and adjacent
communities; and establishing goals and performance measures to track
the progress of the plan in the years to come. $3.5 million has been
programmed into the City's capital improvement planning process to
improve the bicycle and pedestrian environment.
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
MONTEREY ROAD COMPLETE STREETS DEMONSTRATION, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot
of roadway and public space improvements on Monterey Road in the
City of Morgan Hill. Meetings were held with City staff, stakeholders, and
residents to determine the top two alternatives which were temporarily
built in a three-day pop-up event. During the demonstration, Alta staff
engaged members of the public and collected feedback through online
and paper surveys and real-time feedback. Alta created an evaluation
report on the demonstration and provided design and monitoring services
for the next phase of semi-permanent implementation. The project team
explored removing existing speed cushions, implementing concurrent
pedestrian signal phasing, and coordinating wayfinding signage to direct
through motor vehicle traffic to parallel facilities. The project team evalu-
ated the impacts of the re -configuration at three and six months after
installation to help determine the appropriate long-term solution.
Date: 2014
Contact: City of Morgan Hill, Karl
Bjarke, (408) 776-7332, Karl.
Bjarke@MorganHill.ca.gov, 17575
Peak Avenue, Morgan Hill, CA
95037
Contract: $209,000
TYPICAL PERSON RIDING A BIKE
PRE -PILOT
"I have many friends who go to
Britton and are scared of
getting hit on their way to
sr.hoal. This makes the
road safer."
END -PILOT
am
CMORE REASONABLE DISCOURAGE SAFFOR
. SPEEDS TRUCK TRAFFIC BICYCLISTS
EMERGENCY LONGER
VEHICLE * VEHICLE
FLEXIBILITY TRAVELTIME
15
City of San Rafael I Alta Planning + Design
Project Approach
Task 1. Initiation and
Management
Alta believes in strong coordination with our clients.
For the San Rafael Bicycle and Pedestrian Plan Update
project, strong collaboration with the City's Bicycle
and Pedestrian Advisory Committee (BPAC) will help
deliver the product on schedule, on budget, and with a
high-level of community support.
Kick-off Meeting. The project kick-off meeting
provides an opportunity for the project team to
develop a shared vision for how to engage San Rafael
residents and workers on bicyclist and pedestrian
issues, and define the high-level goals of the plan. Alta
will conduct an introductory telephone or videocon-
ference interview with City staff to discuss project
objectives and craft the agenda for the project kick-
off meeting.
The kick-off meeting agenda will include:
• Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
• Definition of action items throughout the project
• Agreement on project meeting schedule.
• Discussion of the desired format for the Plan
document.
The City will secure a meeting room, identify meeting
attendees. and confirm attendance.
Ongoing Project Management. Throughout the
project, there will be ongoing coordination between
16
Alta's project manager and the City of San Rafael
project manager - including email, phone and written
communication to keep the City up-to-date on Plan
development.
Upon project initiation, Alta will work with City staff to
finalize the work scope and budget. Alta will prepare
and maintain a project schedule throughout the life
of the project. Alta will oversee the budget expendi-
tures of the consultant team, including subcontrac-
tors. Invoicing on the project will occur monthly with a
status report provided identifying potential delays and
proposed corrective actions.
Alta will employ a three-tier quality control program
including a detailed review of deliverables by the
project manager, principal, and a copy editor prior to
sending to the City.
Deliverables:
• Project kick-off meeting, facilitated by two members
of the Alta team, with a kick-off meeting agenda
and memo summary.
• Finalized scope of work and project schedule.
• Monthly progress reports, including work completed,
upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and
Outreach
Project Website. Using our in-house graphic and web
design expertise, Alta will design and host a project
website, with the web address to be confirmed with
City staff. The webpage will provide the public and
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Alta develops interactive websites for many of our bicycle
and pedestrian planning projects. A recent example is for
the Calaveras County Bicycle, Pedestrian and Safe Routes to
School Plan www.walkandbikecalaveras.ora
interested stakeholders updated project informa-
tion (such as meeting dates or the availability of draft
documents) and contact information. Our online pres-
ence will enable our team to crowdsource project
ideas via interactive mapping. Website visitors will be
able to identify specific locations or routes and provide
comments about each. We will use these suggestions
when developing recommendations in the draft plan.
Public Workshop. Alta, the City, and the BPAC will
co -lead a Public Workshop, designed to reach a large
swath of San Rafael residents and workers. The purpose
of the Public Workshop will be to solicit community
feedback on bicycle and pedestrian issues, including
issues related to infrastructure, programs, and policies.
The format of the Public Workshop will be broken into
several stations for community members to provide
feedback. Alta will help facilitate an interactive activity
targeted at kids ten years old and younger, allowing
attendees to bring their entire families. Depending on
attendance and the flow of people to the workshop,
Alta will facilitate a brief wrap-up discussion about the
biggest takeaways of the workshop.
Alta will develop the agenda, presentation materials,
maps, methods to gather input, and summary notes.
The City will secure a meeting room, notify Alta of the
meeting room layout and availability of outlets and
monitors, advertise the meeting to the public, and
provide snacks for the meeting.
Targeted Outreach. The BPAC will conduct targeted
outreach, collecting feedback on proposed proj-
ects and prioritization. At the kick-off meeting, the
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
During workshops and meetings, the Alta team will solicit
input from a broad audience of community members.
project team will discuss potential targeted outreach
opportunities.
Alta will provide the BPAC with recommendations
for facilitating mini -workshops with interested stake-
holder groups and outreach at transit hubs, festivals,
and other select locations, including how to meaning-
fully engage people in a discussion about bicycle and
pedestrian issues in San Rafael. If the project team is
interested in pursuing pop-up events as part of this
Plan, Alta will:
• Work with City staff and the BPAC to identify a list
of pop-up event opportunities.
• Help define the format of the event(s).
• Identify data collection opportunities (e.g., written
surveys, map exercises, etc.).
• Provide electronic copies of previously developed
public outreach collateral.
17
City of San Rafael I Alta Planning + Design
KICK-OFF MEETING
IJ
PUBLIC WORKSHOP
■
9 PROPOSED
IMPLEMENT
FINAL PUBLIC BPAC CITY
DRAFT REVIEW REVIEW REVIEW
BPAC
PRIORITIZATION
[' MEETING
TOP 5
_11V�j'J PROJECT
PRIORITIES
DRAFT PLAN
For the San Rafael Bicycle and Pedestrian Master Plan Update, Alta will use an effective plan development process.
The BPAC will staff and facilitate targeted outreach
activities. The City will consolidate and share any
public feedback gained through targeted outreach
events with Alta.
Ill Meetings. Alta will lead four BPAC meetings -
including the kick-off meeting, public workshop, and
two additional BPAC meetings, described below.
At the first meeting, Alta will present the consolidated
findings from the online engagement efforts and the
public workshop, followed by an initial list of proposed
projects, programs, and policies. The BPAC will have
an opportunity to identify any missing projects,
programs, and policies, and Alta will use the updated
draft list to facilitate a discussion on a method to priori-
tize the projects. Alta will conduct a prioritization exer-
cise with the BPAC and the City to develop a draft list
of project priorities. Before closing the meeting, Alta
will empower the BPAC to take this list of project prior-
ities back to the engaged constituencies and to solicit
feedback through the project website, identifying their
top five (5) projects for implementation over the next
five (5) years.
18
At the final BPAC meeting, Alta will facilitate a discus-
sion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project
priority list.
The City will secure meeting rooms, advertise the
meetings to the BPAC, and confirm attendance.
Optional. "Four Types of Bicyclists" Survey. As an
optional task, San Rafael residents will also be able
to complete Alta's "Four Types of Bicyclists" visual
survey that builds on Roger Geller's pioneering work
to provide the City with a baseline of resident percep-
tions of bicycle infrastructure quality by sorting resi-
dents into one of four categories: Strong and Fearless,
Enthused and Confident, Interested but Concerned,
and No Way No How. Alta will customize the survey
to reflect conditions familiar to San Rafael residents
through the use of photos from around Marin County.
Additionally, Alta will use its existing database of
similar survey responses conducted in other cities to
show how San Rafael resident's preferences compare
to these cities and to assess the latent demand for
bicycling in the city.
Deliverables:
• Project website, updated at key project milestones,
including an online version of the project's back-
ground information, interactive mapping tool, needs
analysis, survey, proposed policies and recommen-
dations, and draft and final plan documents.
• One (1) public workshop facilitated by up to two (2)
members of the Alta team and workshop summary.
• Two (2) additional BPAC meetings facilitated by one
member of the Alta Team, including agendas and
meeting summaries.
Task 3. Collect and Review
Existing Data/Conditions
Data Collection. Alta will provide the City with a
Data Request Memo, outlining the data needed to
make the plan update compliant with Caltrans' Active
Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting
successful projects completed between the 2011 plan
update and the 2016 plan update can go a long way
in inspiring enthusiasm among stakeholders. Alta will
summarize annual bicycle and pedestrian expenditures
in San Rafael and will illustrate recently completed
projects per ATP requirements.
Plan and Policy Review. Alta will review related
plans, policies, and recent legislation. The review will
help identify opportunities to incorporate bicycle and
pedestrian infrastructure into transportation and larger
planning efforts. This review will include the following:
• MTC Regional Bicycle Plan for the San Francisco
Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselmo, and Larkspur Bicycle Plans
• San Rafael Civic Center Station Area Plan
• North San Rafael Vision Promenade Conceptual
Plan
The City will also describe the extent of existing bicycle
programs in the City, including recreational programs
and events run by the City.
Existing Conditions. Alta will illustrate and docu-
ment existing bicycle and pedestrian conditions in San
Rafael in compliance with ATP requirements. Using City
provided data, Alta will map existing bicycle facilities,
support facilities (bicycle parking, showers, etc.), and
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
pedestrian facilities (including facilities at major transit
hubs). In addition, Alta will summarize bicycle and
pedestrian wayfinding and signage standards in Marin
County, existing bicycle -and pedestrian programs
(such as Safe Routes to Schools), and existing efforts
to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
• Data request memo.
• Up to four (4) maps of existing bicycle and pedes-
trian facilities.
• Technical memorandum summarizing relevant find-
ings of up to 10 plans or other documents provided
by the City, bicycle and pedestrian expenditures
between 2011 and 2016, and existing bicycle and
pedestrian conditions in San Rafael.
Task 4. Needs Assessment
Identifying needs is a critical step in any bicycle and
pedestrian master plan process. Alta will examine both
bicycle and pedestrian needs, paying specific atten-
tion to active transportation needs for groups that are
active transportation/transit dependent, for seniors,
and for the disabled. Needs refer to both deficien-
cies in the existing networks or infrastructure and to
opportunities to improve those networks to increase
walking and bicycling in San Rafael.
Needs will be identified through a combination of
public outreach, a review of land use and sociodemo-
graphic patterns, existing and forecasted demand,
and a safety analysis of existing and potential safety
1419311TW492111
Land Use Analysis. Alta will analyze existing and
planned land use patterns to identify the most impor-
tant corridors for future bicycle and pedestrian
infrastructure.
Demand, Equity, and Economic Benefits Analysis.
Alta will conduct interrelated analyses to identify the
potential for increased bicycling and walking in San
Rafael, the location of Communities of Concern in San
Rafael (per MTC guidelines), and existing economic
benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed anal-
ysis of Statewide Integrated Traffic Records System
(SWITRS) data for the past 10 years to identify and
map individual streets and intersections experiencing
19
City of San Rafael I Alta Planning + Design
SrrifvtriJlty AnvlysfS n*e2e ,. .. .a eonw.+ . �.�..
Alta's analysis tools will evaluate current and future walking
and biking demand.
high numbers of collisions involving bicyclists and
pedestrians. Additionally, we will work with City staff
and local stakeholders to identify high-risk intersec-
tions, difficult grades, and areas with high stress for
bicycling and walking, such as high-volume or high-
speed roadways.
Alta will prepare graphics to illustrate the locations
of collisions and high -street roadways. Information
derived from the collision analysis will be used to iden-
tify specific locations for further review and proposed
improvements.
Community -Identified Issues. Using data received
from the project website, BPAC meetings, and Public
Workshop, Alta will organize and summarize the
problem areas for bicycling and walking in San Rafael,
including gaps in infrastructure, policy, and programs.
20
Deliverables:
• Maps illustrating land use patterns, MTC's
Communities of Concern within San Rafael, and
bicycle- and pedestrian -involved collisions resulting
in injuries or fatalities over the last ten years of avail-
able data.
• Technical memorandum summarizing the method
and results of the needs analysis.
Task 5. Recommended
Network, Implementation,
and Funding Strategies
The core of the plan will be an identification of recom-
mended projects and programs for future implemen-
tation. This task will provide San Rafael with a list of
projects, a method to prioritize projects, and identifi-
cation of funding sources to support future projects.
This Task will synthesize the information collected
in Tasks 2, 3, and 4 to develop infrastructural and
programmatic recommendations and a clear path
forward for prioritization and implementation for the
City to provide the most benefit to the most residents
following plan adoption.
Alta will work collaboratively with the City and BPAC
to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
• Spot improvements
• Future studies (signal timing, over/under cross-
ings, trails, or other projects that will require further
study)
• Future projects (suggested routes to school maps,
streetscape corridor plans, etc.)
• Recommended programs that address education,
encouragement, enforcement and evaluation
Project Identification. The projects will be gathered
from the analysis of existing conditions, the commu-
nity survey, and any additional input gathered through
the process. The projects will be organized by Plan
goals and objectives, and will include information to
support prioritization, including:
• Demonstrated need (collisions, demand, commu-
nity identified priorities)
• Roadway type (arterial, collector, local)
• Connectivity (connection to key activity centers)
• Overcomes barriers
Project Evaluation and Prioritization. The proposed
projects will be evaluated using a qualitative process
developed by the consultant team, with input from the
BPAC and the public.
Typical project evaluation criteria include:
• Public Support: The public meetings and BPAC will
be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety: The project addresses safety concerns such
as reported collisions.
• Community Identified Improvement: The project is
at a community identified challenge area.
• Connectivity: The project improves or provides a
connection to a key destination.
• Transit Coordination: The project improves connec-
tions to transit.
• Feasibility/Cost Effectiveness: The project can be
implemented within a one -to -five year time frame.
F�
Alta will map recommended bicycle and pedestrian facilities.
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
Projects that require outside agency approval or
significant funding will receive lower scores.
Recommended Network. Based on our evaluation
and public and stakeholder input, Alta will develop
a recommended network that includes both bicycle
and pedestrian facilities. We will make sure that the
network includes top community priorities, while
providing a connected network.
Alta will also identify supporting infrastructure needed
for a comprehensive bikeways network and inviting
pedestrian ways, including wayfinding signage, end
of trip facilities (such as bicycle racks, storage and
lockers), and similar infrastructure.
Funding. As a mid-sized City, San Rafael's ability to
fund projects depends greatly on its ability to leverage
regional, state, and federal funds. Alta has signifi-
cant experience helping cities throughout California
apply for and receive Caltrans Active Transportation
Program (ATP) grant funds and we have significant
Alta is an expert in state -of -the -practice pedestrian
improvement options, including crossing aids such as audible
pedestrian signals and facilities such as curb bulb -outs.
21
City of San Rafael I Alta Planning + Design
success helping agencies apply for Federal TIGER
grant funds for active transportation projects.
Alta will identify possible funding sources, including
County and regional funds, Caltrans ATP grants,
California Strategic Growth Council grants, and others.
For the priority projects identified for project sheets
and/or conceptual design, Alta will review eligibility
for these funding sources and identify time -frames for
grant development and application.
Priority Project Sheets. Alta will provide up to two
priority project sheets that include the information
required for grant applications. These sheets provide a
tool to help San Rafael quickly implement projects by
readying the City to apply for state and federal grants.
Alta will use high quality photos and design guideline
graphics to describe and articulate project intent.
This task will take place after projects have been priori-
tized through the planning process but before comple-
tion of the final plan.
Deliverables
*Technical memorandum summarizing prioritized
projects, including complete list of project, prioriti-
zation criteria and funding sources.
e Two (2) Priority Project Sheets.
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined
above, Alta will prepare an Administrative Draft Bicycle
and Pedestrian Master Plan Update for submittal to the
City. The Administrative Draft Plan will be based on all
previously submitted maps and technical memoran-
dums, incorporating city comments received to date.
The City will provide one internally consistent, consoli-
dated list of specific Admin Draft Plan edits.
Draft Plan. Following City review of the Administrative
Draft, Alta will prepare a revised Draft Bicycle and
Pedestrian Master Plan Update for BPAC and public
review. The City will advertise the Draft Plan to the
public and will organize a BPAC meeting to review
the Draft Plan as part of Task 2. The City will provide
one internally consistent, consolidated list of specific
22
Draft Plan edits. Following public and BPAC review of
the Draft Plan, Alta will prepare a Draft Bicycle and
Pedestrian Master Plan Update for submission to San
Rafael's City Council.
Council Presentation. Alta will develop and deliver a
presentation on the Draft Plan to the San Rafael City
Council. The City will be responsible for subsequent
City Council presentations or any other presentations
of the Final Plan.
Final Plan. Following the presentation of the Draft
Plan to City Council, Alta will prepare the Final Bicycle
and Pedestrian Master Plan Update.
Deliverables:
e Administrative Draft Plan, Draft Plan, and Final Plan,
(in Microsoft Word and PDF format).
One comment workbook each for the Administrative,
Draft, and Final Plans (in Microsoft Excel format).
e One (1) member of Alta will deliver the presentation
to City Council.
City of
xai r o eSan Maa
Citywide
SMaster Plan
.eow�rom
Alta has dynamic graphic presentation capabilities, and
we have recently prepared many graphically compelling
planning documents. An example includes the San Mateo
Citywide Pedestrian Master Plan, shown above.
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
The schedule has been carefully organized to sequence key tasks, meetings, and deliverables, providing an effi-
cient process and thorough review of all products as they are developed.
Task 1. Initiation and Management
Kick-off Meeting X
Ongoing Management
Task 2. Engagement and Outreach
Project Website -
Public Workshop
BPAC Meetings
Task 3. Collect and Review Existing Data/Conditions
Data Collection
Project and Expenditure Review
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis
Demand, Equity, & Economic Benefits Analysis
Safety Analysis
Community -Identified Issues
Task 5. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritization
Recommended Network
Funding
Priority Project Sheets
Task 6. Draft and Final Plan
Administrative Draft Plan
Draft Plan
Council Presentation
Final Plan
Aftercare (Project Closeout, Optional Website Migration)
X
0 0
LEGEND
Task Progress
X Meeting / Workshop
Deliverable
Client Review
23
City of San Rafael I Alta Planning + Design
Alta Planning + Design does not have a current or
potential conflict of interest relative to this bid.
24
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"I appreciate the work led by the Alta team to update the bicycle and
pedestrian plans in Marin County and value their expertise and commitment
throughout the planning process. The plans are a critical element and
blueprint needed for jurisdictions to implement bicycle and pedestrian
projects."
-Scott McDonald, AICP, Senior Transportation Planner
Transportation Authority of Marin
City of San Rafael I Alta Planning + Design
EDUCATION
Master of City Planning,
George Washington
University, 1987
BA, University of
California, Berkeley, 1981
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
1996 -
Senior Associate, Fehr
& Peers Associates,
1992-1996
Associate, Wilbur Smith
Associates, 1990-1992
PROFESSIONAL
ORGANIZATIONS
Association of
Pedestrian and Bicycle
Professionals
American Planning
Association
Institute of
Transportation
Engineers
Rails -to -Trails
Conservancy
26
Michael G. Jones, MCP
Principal -in -Charge
arm
PLANNING + GESIGN
Michael is the founder of Alta, and is recognized as one of the top experts in
the world in the areas of bicycle, pedestrian, and trail planning and design.
He has managed more than 1,000 studies since 1985, ranging from major
national, state, and regional plans to corridor studies to plans for small towns.
He has developed innovative methodologies and models for topics such as
bicycle demand, GIS -linked roadway suitability, and shared -use parking.
He has presented to and been published by the Institute of Transportation
Engineers, the American Planning Association, the American Society of
Landscape Architects, and the Rails -to -Trails Conservancy.
RELEVANT EXPERIENCE
MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
Michael is Principal -in- Charge of a unique project for the Transportation Authority
of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and
eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta
is working with individual bicycle advisory committees in each jurisdiction to deter-
mine unique network recommendations. Alta's tasks include outreach facilitation,
achieving legislative and funding compliance for Caltrans' Active Transportation
Program, preliminary engineering for 21 high-priority projects, a prioritized Action
Plan for project implementation, and a Bicycle Friendly Community application for
each jurisdiction.
MARIN COUNTY BIKE SHARE FEASIBILITY STUDY
Michael was Principal -in -Charge of a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits, context,
estimated demand, financial needs, and implementation steps for a county-
wide bike share program in Marin. Alta used Census data, local knowledge, and a
proprietary bike share demand model based on existing U.S. systems to define a
potential 300 -bicycle phased system with customized elements for Marin's unique
environment.
MARIN COUNTY NON -MOTORIZED TRANSPORTATION PILOT PROJECT
DOCUMENTATION
Michael led this project to provide the documentation for the $100 million
Non -motorized Transportation Pilot Project (NTPP), using the National Bicycle and
Pedestrian Documentation Project and Seamless Travel Models. The purpose of the
NTPP was to evaluate the impact of focused investment in four communities (Marin
County, CA, Columbia, MO, Sheboygan, WI, Minneapolis, MN) in bicycle/pedestrian
facilities and programs. Alta led the data collection (counts and surveys) in 2007
and again in 2010, and developed the model used to measure the shifts in walking/
bicycling, reduced vehicle miles, and health, and transportation.
SONOMA MARIN AREA RAPID TRANSIT (SMART) PATHWAY PLAN
Alta led the planning and preliminary engineering of the 72 -mile SMART Pathway
project, between Healdsburg and larkspur in Sonoma and Marin Counties. The
pathway is proposed to be located adjacent to the planned commuter rail line, and
includes extensive wetland issues, creek crossings, cut and fill, roadway crossings,
and other issues.
EDUCATION
MS, Transportation
Systems Engineering,
Georgia Tech, 2014
MCRP, Transportation
Planning, Georgia Tech,
2014
BA, Urban Planning and
Historic Preservation,
The College of
Charleston, 2011
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014 -
Graduate Teaching
Assistant, School of City
and Regional Planning,
Georgia Institute of
Technology, 2012-2014
Planning and
Engineering Intern,
Kittelson and Associates,
2013
Planning Intern, Atlanta
Bicycle Coalition, 2012
PROFESSIONAL
ORGANIZATIONS
American Planning
Association
Association of
Pedestrian and Bicycle
Professionals
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
Kyle James alta
Project Manager J
PLANNING + pE51GN
Kyle offers experience in task and project management, active transportation plan-
ning, online engagement tools and public engagement plans, cartography and data
visualization, data management and count program development, sustainability
indicators and multimodal performance measures, and economic, safety, demand,
and greenhouse gas analyses. His work in the public, private, and non-profit sectors
stems from a desire to facilitate transparent planning processes that place financial
decisions in the hands of people that will be most affected by them.
RELEVANT EXPERIENCE
MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
Kyle is serving as the Lead Project Planner on four active transportation plan
updates in the municipalities of Corte Madera, Novato, Sausalito, and Tiburon, as
well as updating Marin County's overall active transportation plan. The plan update
process includes inventorying existing facilities, facilitating community workshops,
and developing a policy framework that works for all users across the county.
CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Kyle is working with Caltrans to develop California's first statewide active trans-
portation plan, with the goal of providing a user-friendly document that provides
guidance to policy makers and shapes a vision for long-term bicycle and pedestrian
planning across the state. Kyle's focus in the planning process is creating a targeted
public engagement plan, developing comprehensive active transportation perfor-
mance measures, creating a data collection plan to support continuous system eval-
uation, and assessing the current benefits of active transportation in California.
BERKELEY BICYCLE PLAN UPDATE
Kyle is supporting an update of the City of Berkeley's 2005 bicycle plan through
an extensive public engagement effort that includes large public workshops, pop -
events, door-to-door surveys, and online engagement tools. Kyle is working to
coalesce the feedback received from the various public forums with safety, connec-
tivity, land use, parking, demand, and level of stress analyses to prioritize bicycle
funding in Berkeley for the next decade.
CONCORD ACTIVE TRANSPORTATION PLAN
Kyle led residents in a walking audit of existing conditions of pedestrian infrastruc-
ture in downtown Concord, CA. The audit focused on safe routes to transit, including
the city's BART station. Kyle summarized resident feedback for inclusion in project
and policy recommendations.
MORGAN HILL COMPLETE STREET PILOT PERFORMANCE MONITORING
Based on an intensive public engagement process, Kyle led the development of
a performance monitoring plan that tracked 16 Complete Street performance
measures over a six-month period and produced a graphic -intensive summary of the
data to aid City Council in forming a decision on a politically contentious Complete
Street project.
27
City of San Rafael I Alta Planning + Design
EDUCATION
MURP, San Jose State
University, 2014
BS, University of
California - Davis, 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014 -
Graduate Student
Intern, City of San
Jose Department of
Transportation, 2014
Lola Torney alta
Planner NNEW"
PLANNING + DESIGN
Lola has over five years of experience in active transportation and transportation
modeling. She has worked on bicycle rack implementation programs and has an
extensive background in public workshop planning and engagement, bicycle colli-
sion analysis, and editing and proofreading. Lola is skilled at bringing many types
of stakeholders together for respectful and useful discussions. She is dedicated to
seeing that people have many safe and effective options as they travel.
RELEVANT EXPERIENCE
NOVATO BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Alta is leading the Bicycle Master Plan updates for jurisdictions within Marin County.
Lola assisted with the Novato Bicycle and Pedestrian Plan update. She assisted with
much of the existing conditions chapter, especially the collision analysis updates,
the existing bicycle routes inventory, air quality improvements, and Safe Routes to
School program updates.
LOS ALTOS PEDESTRIAN MASTER PLAN
Alta is leading the Pedestrian Master Plan for Los Altos. The Plan includes extensive
and detailed recommendations for the whole city, policy recommendations, project
cost estimates, and a Suggested Routes to School chapter which will be used as a
separate report. Lola assisted with program recommendations, map edits, executive
summary compilation, and addressing client comments.
Planning Intern, County
GOOGLE BIKE VISION PLAN, SANTA CLARA COUNTY
of Santa Clara, 2014
Alta is providing on-call bicycle planning and design services for Google, the primary
component of which is development of a vision network of commuter bikeways
President, Urban
providing access to the North Bayshore campus in Mountain View. The Vision Plan
Planning Coalition,
is being coordinated with neighboring cities, the Santa Clara Valley Transportation
2013-2014
Authority, and the Metropolitan Transportation Commission. Ultimately, the Vision
Plan and the process of developing it will foster inter -agency support of a connected
PROFESSIONAL
bicycle commuter network that serves the northern part of Silicon Valley. Lola has
REGISTRATIONS
done extensive fieldwork, including collecting measurements and taking photo-
graphs to ensure the plan is as accurate as possible.
American Planning
Association (#269970)
PALO ALTO BICYCLE BOULEVARDS FEASIBILITY AND DESIGN
Alta is leading a project in Palo Alto to upgrade the existing bicycle boulevard and
expand the concept to more roadways in the city. Lola has assisted with the public
outreach and comments, fieldwork, and memos of recommendations.
MONTEREY ROAD COMPLETE STREET PROJECT, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot of roadway
and public space improvements on Monterey Road. Meetings were held with City
staff, stakeholders, and residents to determine the top two alternatives which were
temporarily built in a three-day pop-up event. Lola helped with public outreach
logistics as well as the demonstration for the pilot phase of the preferred alternative,
including project setup and collecting surveys.
28
EDUCATION
BA, Geography and
Geospatial information
Systems, UCLA, 2015
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2015 -
City of Santa Monica,
GIS Intern, 2014-2015
PROFESSIONAL
REGISTRATIONS
Association of American
Geographers
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
Zachary Robinson
GIS Analyst
alta
M
PLANNING + pM..
Zachary is an avid urban geographer with two years of directly relevant experience
who specializes in analyzing and visualizing geographic data. He recently graduated
from the University of California, Los Angeles (UCLA) with a bachelor's degree in
Geography and Geospatial Information Systems (GIS). Zachary worked for the City
of Santa Monica as a temporary GIS Analyst, where he regularly prepared maps
and reports for city employees and residents. He is passionate about cartography
and this is evident in the recent maps he has designed for various projects at Alta.
Zachary is skilled in spatial analysis methods, data research and design, cartography,
and web -mapping.
RELEVANT EXPERIENCE
BERKELEY BICYCLE PLAN UPDATE, 2015-2016
Alta is currently working with the City of Berkeley to update their existing bicycle
plan. Zachary's tasks include analyzing public comments on existing bicycle facility
conditions in Berkeley and producing maps that visualize common areas of public
concern. As Alta's work continues, he will be responsible for producing maps that
show Alta's proposed recommendations.
CAPITAL BIKESHARE PROGRAM, WASHINGTON, DC, 2015
For the past five years, Alta has worked in conjunction with various public and
private entities to develop a successful and sustainable bikeshare program in the
Washington, DC metro area. Recently, Zachary was tasked with creating a series of
maps that visualized system usage trends for the program's quarterly report..
COALINGA ACTIVE TRANSPORTATION PLAN, 2016
Alta is currently leading efforts to develop a comprehensive active transportation
plan for the City of Coalinga, located in California's Central Valley. Zachary assisted
in preparing maps that analyze existing bicycle facilities and pedestrian/bicycle
related collisions in Coalinga.
DALY CITY SUSTAINABLE TRANSPORTATION PLAN, 2015
In preparation for Alta's involvement in Daly City's transportation plan, Zachary
collected and visualized trends in pedestrian and bicycle collisions.
MARYSVILLE BICYCLE AND PEDESTRIAN MASTER PLAN, 2015
Alta is currently working with the City of Marysville to design and implement a
comprehensive bike and pedestrian master plan. Zachary produced a series of maps
for this project that show existing and proposed facilities and areas in the city that
require additional planning and research.
29
City of San Rafael I Alta Planning + Design
EDUCATION
BS, University of
North Florida, 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014-
Floriduh, Full Stack
Developer, 2012-2014
Bisk Education,
Front-end Web
Developer and Designer,
2012-2013
30
David Pollard alta
Web Developer NNEW"
PLANNING + DESIGN
David is an experienced web developer. He excels at open web technologies and
upholds web standards. David works on the client side and server side of code devel-
opment. He uses HTMLS, SASS, and JavaScript to engineer for the modern web.
David is experienced with content management systems and server side program-
ming languages including PHP, node.js, Ruby, Wordpress, and Ruby on Rails. He is
also a traveler, footballer, blogger, and citizen scientist, with a particular interest in
the creation of interactive data visualizations.
RELEVANT EXPERIENCE
ALAMEDA COUNTY SAFE ROUTES TO SCHOOL
Alameda County's Safe Routes to School website is built on top of Wordpress. Safe
Routes to School offers programs and events to promote the adoption of healthy
and environmentally friendly methods of getting to school. The website (alamed-
acountysr2s.org/) offers information about Safe Routes to School, programs and
events. The site also has a blog, news room and contact form.
BIKE MOUNTAIN VIEW
Bike Mountain View is the bicycling master plan for the City of Mountain View. With
the goal to improve the city's bicycling and pedestrian mobility, the website (www.
bikemountainview.com) offers an event calendar and contact form, with more
updates to come.
SOUTH BAY BICYCLE MINI -CORRAL PLAN FOR THE CITIES OF
HERMOSA BEACH, REDONDO BEACH, AND MANHATTAN BEACH
Building on the South Bay Bicycle Master Plan developed by Alta in 2012, this bicycle
parking master plan recommends and prioritizes locations for bicycle mini -corrals
in the three participating cities. David created a customized website and interactive
online map (www.southbaybikecorraIs.org) for public engagement in the planning
process.
METROPOLITAN TRANSPORTATION COMMISSION REGIONAL SCHOOL
AND YOUTH OUTREACH PROGRAM (RSYOP)
The RSYOP is a four-year effort in the San Francisco Bay Area region that aims to
educate, inspire and empower youth and their families to walk, bicycle, carpool, and
take transit to reduce greenhouse gas emissions related to transportation. David is
maintaining and updating the program website (www.sparetheairyouth.org), which
provides regional resources for students, parents, teachers, and program providers.
GOPILSEN
GoPilsen is helping Chicago's Pilsen neighborhood explore by walking, biking, transit,
and car share. The website (gopilsen.org) offers information about the public transit
system, bicycle routes, walkways, and car share companies to help residents get
around. The website also provides free resources including maps, safety gear, and
water bottles. A survey is included to acquire data on how people get around Pilsen.
The website, in both English and Spanish, was developed using Fuel CMS, which is
built on top of Codeigniter.
EDUCATION
B.S. Civil Engineering,
Colorado State
University, 1985
PROFESSIONAL
HIGHLIGHTS
Parisi Transportation
Consulting, 2000 -
PROFESSIONAL
REGISTRATIONS
Registered Civil Engineer
and Traffic Engineer
Certified Walkable
Community Workshop
Trainer (Caltrans and
Dept. of Health Services
National trainer in
Traffic Calming and Safe
Routes to Schools
Bicycle and Pedestrian Master Plan Update I Alta Planning + Design
David Parisi, PE, TE
Principal Transportation Engineer IRdHSPRRTUIRHCONSIWNG
David Parisi manages a variety of challenging transportation projects throughout
the West Coast. Mr. Parisi's 27 years of experience include various aspects of trans-
portation planning, and civil and traffic engineering. He spearheads multi -disci-
plinary transportation projects from inception through design and development.
These projects include: highway, railway, and multi -modal corridor studies; area -
wide traffic circulation studies; roadway and interchange feasibility analyses; access
planning for pedestrians, bicyclists and people with disabilities; localized traffic
impact evaluations; and transportation system improvements. David Parisi special-
izes in developing Complete Street, transit and transit -oriented development, traffic
calming, and Safe Route to School project
RELEVANT EXPERIENCE
COMPLETE STREETS
Better Market Street Plan, San Francisco: Project manager
>> Miller Avenue Plan, Mill Valley: Project manager
>> Bridgeway Multimodal Project , Sausalito: Project manager
19th Avenue/Park Presdio Transportation Plan: Project manager
>> Front Street (SR 22) Main Street Project, Salem: Traffic engineer
>> Tacoma Main Street Project, Portland: Traffic engineer
TRANSIT AND TRANSIT -ORIENTED DEVELOPMENT
>> Geary Corridor Bus Rapid Transit, San Francisco, Project manager
>> CascadeStation TOD, Portland: Project manager
>> Third Street Light Rail Project, San Francisco: Transportation engineer
>> Loma Rica Ranch TND, Grass Valley: Transportation engineer
)> Portland -Vancouver High Capacity Transit: Transportation engineer
>> AirMAX Light Rail Project, Portland: Transportation engineer
TRAFFIC CALMING
>> Moraga Boulevard Traffic Calming Project, Lafayette: Project manager
Traffic Calming Guidebook Development, Various Cities: Manager
>> San Jose Schools Traffic Calming Program, San Jose: Project manager
>> Concord Traffic Calming Program, Concord: Transportation engineer
Golden Gate Park Traffic Calming Plan, San Francisco, Manager
>> Grange Street Traffic Calming Project, Redding: Project manager
SAFE ROUTES TO SCHOOL
>> Marin County SR2S Program, Marin County: Program manager
Santa Barbara SR2S Project, Santa Barbara: Transportation engineer
ITE School Safety Task Force, California: Committee chair
>> Safe Routes to School Training Workshops, National: Project manager
California Statewide Safe Routes to School Committee: Member
» Pasadena Suggested Routes to School Program: Project manager
31
ROUTING SLIP / APPROVAL FORM
INSTRUCTIONS: Use this cover sheet with each submittal of a staff report before approval
by the City Council. Save staff report (including this cover sheet) along
with all related attachments in the Team Drive (T:) --> CITY COUNCIL
AGENDA ITEMS 4 AGENDA ITEM APPROVAL PROCESS 4 [DEPT -
AGENDA TOPIC]
Agenda Item #
Date of Meeting: 11/21/2016
From: Bill Guerin
Department: Public Works
Date: 11/10/2016
Topic: BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Subject: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL
AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES
AGREEMENT WITH ALTA PLANNING AND DESIGN TO ASSIST WITH THE UPDATE OF SAN
RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN, IN AN AMOUNT NOT TO EXCEED
$60,000
Type: ® Resolution ❑ Ordinance
❑ Professional Services Agreement ❑ Other: Staff Report
APPROVALS
® Finance Director
Remarks: Van -Approved
® City Attorney
Remarks: LG -Approved 11/14/16 with changes shown.
® Author, review and accept City Attorney / Finance changes
Remarks: 11-15-16 KM
® City Manager
Remarks:
FOR CITY CLERK ONLY
File No.:
Council Meeting:
Disposition: