HomeMy WebLinkAboutCC Resolution 14096 (Personnel Actions - Economic Development Director)RESOLUTION NO. 14096
A RESOLUTION OF THE SAN RAFAEL CITY COUNCIL APPROVING THE
FOLLOWING PERSONNEL ACTIONS: REINSTATE THE CLASSIFICATION OF
DIRECTOR OF ECONOMIC DEVELOPMENT AND RENAME DIRECTOR OF
ECONOMIC DEVELOPMENT AND INNOVATION; ELIMINATE THE ECONOMIC
DEVELOPMENT MANAGER POSITION
WHEREAS, a vacancy in the Economic Development Manager position formed the
basis for a review and restructuring of the existing positions; and
WHEREAS, a higher level Director of Economic Development and Innovation
classification is appropriate given the need for an increased focus on economic vitality,
innovation, community engagement, and transparency; and
WHEREAS, the cost of the proposed higher level classification can be accommodated in
the current budget.
NOW, THEREFORE BE IT RESOLVED, that the City Council hereby approves the
following personnel actions:
1. Reinstate the classification of Director of Economic Development and rename
Director of Economic Development and Innovation, with a salary range of
$10,906 to $13,256 monthly.
2. Eliminate the Economic Development Manager classification.
I, Esther Beirne, Clerk of the City of San Rafael, hereby certify that the foregoing
resolution was duly and regularly introduced and adopted at a regular meeting of the
San Rafael City Council meeting held on April 4, 2016 by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
ESTHER BEIRNE, City Clerk
City of San Rafael
Job Class Specification
Job Title: Director of Economic Development and Innovation
SUMMARY:
Directs economic development program including responsibility for developing and pursuing new
revenue -generating business relationships with targeted firms, identifying and securing additional
business opportunities among existing clients, and fostering relationships with both. The incumbent will
develop, implement, and coordinate the potential for sustainable innovation by defining
community/region-wide opportunities and ideas; evaluate, develop and present comprehensive
programs to secure business growth and modernization in San Rafael; and provide economic
development support from concept through completion. The position will attract and retain private -
sector business interests in the City, utilizing fluency in information and/or communications technology
and create an internal culture, climate and environment that is needed for innovation and removing
barriers both real and perceived that hinder innovative growth.
The position will team effectively with other City staff and community partners. This is a single position
classification at the department director level. The position is appointed by and reports directly to the
City Manager and is a member of the City's Executive Management Team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties
listed while in other cases related duties may also be assigned.
• Plan, organize and implement programs supporting City Council goals related to economic vitality.
• Market, recruit and help retain businesses to sustain economic diversity and growth; formulate and
plan development projects and business attraction and retention strategies.
• Establish and maintain outreach, communication and cooperative relationships with business
leaders, potential developers, organizations, private, public and non-profit agencies, educational
institutions, business and community groups, and the general public to promote and coordinate
economic vitality and innovation.
• Develop and implement City's affordable housing program; work with regional partners to enhance
workforce housing efforts and opportunities.
• Define business and marketing strategies according to the regional climate and market and
establish and grow key relationships with new and existing customers.
• Develop and pursue new revenue -generating business relationships at targeted firms/entities, as
well as continually identify and secure additional business opportunities within San Rafael through
prospecting and networking.
• Conduct research and provide information services on matters of economic health, property tax
issues, and economic and real estate trends.
• As assigned, serves as staff support to City Council subcommittees and appointed groups and
other community or business advisory boards. Liaison with the Chamber of Commerce, Downtown
Business Improvement District and other professional organizations.
• Work with City departments to develop a mutual approach to promote economic vitality and
business/resident interests; provides information/data to improve communication and innovation.
• Prepare and implements budgets including capital improvements and administrative projects.
• Oversee special events program and administration.
• Provide information, resolve issues, and plan and coordinate programs and activities.
• Facilitate development agreements, leases, and other contracts.
• Direct the work of professional and support staff.
KNOWLEDGE OF:
• Principles and practices of economic development, public relations, and public information
• Principles and practices of public administration
• Business, economic, and market forces and indicators
• Principles and practices of local planning and development; planning, zoning, design and
subdivision law, theory and applications; local government structure and operation, including
budgetary procedures
• Principles and practices of business development, business management and private sector
decision-making
• Communications, marketing, social media messaging and strategy
• Change management
• Real estate finance including funding sources and methods and negotiation
• Methods for monitoring and evaluating programs
• PCs and related devices and software
ABILITY TO:
• Utilize a unique blend of business and technical confidence and spend time in the market to
understand ever-changing trends and find innovative solutions for implementing broader
opportunities in the business community.
• Stay abreast of technological trends and potential influences on the San Rafael/Marin private sector
market.
• Manage economic development and innovation programs in accordance with modern practices and
standards.
• Establish and maintain cooperative working relationships with other city departments.
• Establish and maintain cooperative working relationships the business community.
• Identify and be responsive to community needs.
• Effectively represent San Rafael through making presentations to large and small audiences.
• Analyze complex programs and recommend positive outcomes.
• Conduct economic research and prepared complex analytical reports.
• Communicate effectively both verbally and in writing.
• Manage a group of professionals and support staff.
• Negotiate complex high value projects.
EDUCATION and/or EXPERIENCE:
Equivalent to graduation from an accredited college or university with a degree in economics, business
administration, public policy, public administration, marketing/communications, regional land -use
planning, urban planning, or closely related field. Five years of progressively responsible experience in
economic and business development including at least two years in a management capacity. A
Master's Degree is preferred.
Valid driver's license and satisfactory driving record.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or
hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands
and arms. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or
move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision,
and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly exposed to video display and regularly
works in inside environmental conditions. The employee is occasionally exposed to outdoor weather
conditions and occasionally works in evenings or weekends and occasionally works with use of a
personal vehicle. The noise level in the work environment is usually low to moderate.