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PW Bicycle & Pedestrian Master Plan4SAN RAFAEL Agenda Item No: 3_c THE CITY WITH A MISSION Meeting Date: November 21, 2016 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: PUBLIC WORKS Prepared by: Bill Guerin, City Manager Approval: Public Works Director TOPIC: BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE SUBJECT: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES AGREEMENT WITH ALTA PLANNING + DESIGN TO ASSIST WITH THE UPDATE OF SAN RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN, IN AN AMOUNT NOT TO EXCEED $60,000. RECOMMENDATION: Adopt resolution. BACKGROUND: San Rafael's original Bicycle and Pedestrian Master Plan (BPMP) was formulated with the assistance of the City's Bicycle and Pedestrian Advisory Committee and Nelson/Nygaard Consulting Associates in 2001, and adopted by Council the following year. The plan's purpose was "to integrate proposed bicycle and pedestrian infrastructure improvements into San Rafael's overall transportation plan." The plan was updated in 2011, this time with the assistance of transportation consultants Alta Planning + Design. The 2002 and 2011 plans were consistent with the requirements set forth in the California Bicycle Transportation Act (BTA). In 2013 the BTA, Safe Routes to School and other California non -motorized transportation programs were consolidated into the Caltrans Active Transportation Program (ATP). ATP encourages increased use of non -motorized transportation to achieve the following goals: • Increase biking and walking trips • Increase safety and mobility for non -motorized users • Reduce greenhouse gas emissions • Improve public health • Ensure that disadvantaged communities fully share program benefits • Provide an array of projects for the benefit of active transportation users FOR CITY CLERK ONLY File No.: 4-3-632 x 261 Council Meeting: 11/21/2016 Disposition: Resolution 14234 SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2 ATP guidelines suggest updating BPMP's every five years. That timeline is particularly important to San Rafael given the pending introduction of SMART rail service and its effect on all modes of transportation in the downtown corridor. SMART operations have already changed traffic patterns and will fundamentally impact pedestrian and bicyclist accessibility and safety. While these changes were essentially speculative during the 2011 update process, they will certainly be a major focus going forward. To initiate the update process, Public Works staff, in collaboration with San Rafael Bicycle and Pedestrian Advisory Committee (BPAC) members, wrote and distributed a Request for Proposals for transportation planning services this past June. Two firms, Alta Planning + Design and Fehr & Peers, submitted proposals. ANALYSIS: Fundamentally, master plans describe current bicycle and pedestrian infrastructure conditions and future capital project and grant funding opportunities. Establishing safe, navigable north -south and east -west routes through San Rafael has been a major goal since the first plan was adopted. More recently, the BPAC has advocated for a multi -use path from the Bettini Transit Center to Andersen Drive along the SMART rail corridor. The location of the Transit Center itself will have a direct bearing on the final document. The ultimate effectiveness of the planning process will depend upon the extent and viability of public engagement and outreach. It is essential that the process incorporate the needs of pedestrians, bicyclists, motor vehicle drivers, the business community, neighborhood groups, etc. With these parameters in mind, a three member sub -committee of the BPAC reviewed proposals, interviewed representatives of Alta Planning + Design and Fehr & Peers, and formulated follow-up questions. Both firms have worked extensively with Bay Area communities on bicycle and pedestrian planning. Both are quite familiar with ATP requirements and the plan update process. The cost proposals from the two firms were markedly different. Alta proposed a budget of approximately $60,000; Fehr & Peers proposed a budget of approximately $100,000. Ultimately, the sub -committee recommended entering into an agreement with Alta Planning + Design. That recommendation was accepted by the BPAC. Sub -committee members and the committee as a whole emphasized the need for extensive and innovative community engagement and integration of the updated BPMP plan with other City planning documents. Prime examples are the General Plan and the Downtown Station Area Plan. Again stressing plan integration, BPAC members requested collaboration with and input from the City's Community Development Department throughout the update process. Pursuant to these requests, Alta Planning + Design updated their original July 1, 2016 proposal (Attachment 2) with an updated scope of work, budget and schedule, which is attached as Exhibit A to the proposed Resolution (Attachment 1). Staff is recommending that the City Council authorize the City Manager to execute a Professional Services Agreement with Alta Planning + Design for this updated scope of work, in a not -to -exceed amount of $60,000. SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3 FISCAL IMPACT: Alta has proposed a budget of $57,447; staff recommends a contingency of $2,553 (4.4%), for a not -to -exceed amount of $60,000. It is important to note that Alta Planning + Design has identified significant funding ($24,250) for community engagement and outreach, in keeping with the recommendation of BPAC members. With Council's approval, funding for the project would come from the City's General Fund. OPTIONS: 1. Council may adopt the Resolution, as presented, authorizing an agreement for the work described in Exhibit A to the Resolution, in a final form to be approved by the City Attorney. Council may direct staff to work with Alta Planning + Design to modify the scope of work proposed in Exhibit A to the Resolution. Council may reject the proposal and direct staff to secure the services of a different transportation planning firm. Staff does not recommend this option because it will delay the completion of the Bicycle and Pedestrian Master Plan update. ACTION REQUIRED: Adopt attached Resolution. ATTACHMENTS: 1. Resolution, with attached Exhibit A (Alta Planning + Design updated scope of work, budget and schedule, dated October 13, 2016) 2. Alta Planning + Design original Proposal dated July 1, 2016 RESOLUTION NO. 14234 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES AGREEMENT WITH ALTA PLANNING AND DESIGN TO ASSIST WITH THE UPDATE OF SAN RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN, IN AN AMOUNT NOT TO EXCEED $60,000. WHEREAS, San Rafael's first Bicycle and Pedestrian Master Plan was adopted by the City Council in 2002 and updated in 2011; and WHEREAS, Bicycle and Pedestrian Master Plans are updated on a 5 -year cycle, in accordance with Caltrans Active Transportation Program guidelines; and WHEREAS, the update process requires the assistance of a transportation consulting firm; and WHEREAS, this current update is particularly challenging due to the imminent introduction of SMART rail services in San Rafael and the long-standing need to establish safe, navigable north -south and east -west bicycle and pedestrian routes; and WHEREAS, Public Works staff solicited bids from transportation consultants and received proposals from two firms; and WHEREAS, a sub -committee of the City's Bicycle and Pedestrian Advisory Committee reviewed the proposals and recommended entering into an agreement with Alta Planning + Design for work described in Exhibit A attached hereto and incorporated herein by reference; and WHEREAS, staff has determined that the Alta Planning + Design proposal is responsive and consistent with industry standards; and WHEREAS, Alta Planning + Design has proposed a budget not -to -exceed $60,000 for their assistance with the plan upgrade process; and expenditure. WHEREAS, there are sufficient General Fund resources for the proposed NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of San Rafael does hereby authorize the City Manager to enter into a Professional Services Agreement for the services described in Exhibit A, in a form approved by the City Attorney, with Alta Planning + Design, for an amount not to exceed $60,000. I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a regular meeting of the Council of said City on the 21St day of November, 2016, by the following vote, to wit: AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None A--.a&W ESTHER C. BEIRNE, City Clerk File No.: 18.10.09 AGREEMENT FOR PROFESSIONAL SERVICES FOR TRANSPORTATION CONSULTING SERVICES FOR THE UPDATE OF SAN RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN This Agreement is made and entered into this .21S7 day of I J o OVWI Ac'e 12016, by and between the CITY OF SAN RAFAEL (hereinafter "CITY"), and ALTA PLANNING + DESIGN, INC. (hereinafter "CONTRACTOR"). RECITALS WHEREAS, San Rafael's current Bicycle and Pedestrian Master Plan was adopted by Council in 2011; and WHEREAS, Caltrans Active Transportation Program guidelines call for the update of Bicycle and Pedestrian Master plan's on a five year cycle; and WHEREAS, the services of a transportation consulting firm are needed to assist with the update process. AGREEMENT NOW, THEREFORE, the parties hereby agree as follows: I. PROJECT COORDINATION. A. CITY'S Project Manager. The Director of Public Works is hereby designated the PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all aspects of the progress and execution of this Agreement. B. CONTRACTOR's Project Director. CONTRACTOR shall assign a single PROJECT DIRECTOR to have overall responsibility for the progress and execution of this Agreement for CONTRACTOR. Michael Jones is hereby designated as the PROJECT DIRECTOR for CONTRACTOR. Should circumstances or conditions subsequent to the execution of this Agreement require a substitute PROJECT DIRECTOR, for any reason, the CONTRACTOR shall notify the CITY within ten (10) business days of the substitution. 2. DUTIES OF CONTRACTOR. CONTRACTOR shall perform the duties and services as described in Exhibit A. 3. DUTIES OF CITY. CITY shall pay the compensation as provided in Paragraph 4, and perform the duties in accordance with the Attached Exhibit A. 4. COMPENSATION. For the full performance of the services described herein by CONTRACTOR, CITY shall pay CONTRACTOR an amount not to exceed $60,000.00. Payment will be made monthly upon receipt by PROJECT MANAGER of itemized invoices submitted by CONTRACTOR. 5. TERM OF AGREEMENT. The term of this Agreement shall be for one (1) year commencing on the date first hereinabove written. Upon mutual agreement of the parties, and subject to the written approval of the City Manager, the term of this Agreement may be extended for an additional period of up to one (1) year. 6. TERMINATION. A. Discretionary. Either party may terminate this Agreement without cause upon thirty (30) days written notice mailed or personally delivered to the other party. B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days written notice mailed or personally delivered to the other party, and the notified party's failure to cure or correct the cause of the termination, to the reasonable satisfaction of the party giving such notice, within such fifteen (15) day time period. C. Effect of Termination. Upon receipt of notice of termination, neither party shall incur additional obligations under any provision of this Agreement without the prior written consent of the other. D. Return of Documents. Upon termination, any and all CITY documents or materials provided to CONTRACTOR and any and all of CONTRACTOR's documents and materials prepared for or relating to the performance of its duties under this Agreement, shall be delivered to CITY as soon as possible, but not later than thirty (30) days after termination. 7. OWNERSHIP OF DOCUMENTS. The written documents and materials prepared by the CONTRACTOR in connection with the performance of its duties under this Agreement and by compensation thereafter , shall be the sole property of the CITY. CITY may use said property for any purpose, including projects not contemplated by this Agreement, at the CITY's sole risk. CONTRACTOR reserves the right of use of materials for limited marketing and advertising purposes. 8. INSPECTION AND AUDIT. Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for inspection and audit, all documents and materials maintained by CONTRACTOR in connection with its performance of its duties under this Agreement. CONTRACTOR shall fully cooperate with CITY or its agent in any such audit or inspection. 9. ASSIGNABILITY. The parties agree that they shall not assign or transfer any interest in this Agreement nor the performance of any of their respective obligations hereunder, without the prior written consent of the other party, and any attempt to so assign this Agreement or any rights, duties or obligations arising hereunder shall be void and of no effect. 10. INSURANCE. A. Scope of Coverage. During the term of this Agreement, CONTRACTOR shall maintain, at no expense to CITY, the following insurance policies: 1. A commercial general liability insurance policy in the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for death, bodily injury, personal injury, or property damage. 2. An automobile liability (owned, non -owned, and hired vehicles) insurance policy in the minimum amount of one million dollars ($1,000,000) dollars per occurrence. 3. If any licensed professional performs any of the services required to be performed under this Agreement, a professional liability insurance policy in the minimum amount of two million dollars ($2,000,000) per occurrence/four million dollars ($4,000,000) aggregate, to cover any claims arising out of the CONTRACTOR's performance of services under this Agreement. Where CONTRACTOR is a professional not required to have a professional license, CITY reserves the right to require CONTRACTOR to provide professional liability insurance pursuant to this section. 4. If it employs any person, CONTRACTOR shall maintain worker's compensation and employer's liability insurance, as required by the State Labor Code and other applicable laws and regulations, and as necessary to protect both CONTRACTOR and CITY against all liability for injuries to CONTRACTOR's officers and employees. CONTRACTOR'S worker's compensation insurance shall be specifically endorsed to waive any right of subrogation against CITY. B. Other Insurance Requirements. The insurance coverage required of the CONTRACTOR in subparagraph A of this section above shall also meet the following requirements: 1. Except for professional liability insurance, the insurance policies shall be specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as additionally named insureds (for both ongoing and completed operations) under the policies. 2. The additional insured coverage under CONTRACTOR's insurance policies shall be primary with respect to any insurance or coverage maintained by CITY and shall not call upon CITY's insurance or self-insurance coverage for any contribution. The "primary and noncontributory" coverage in CONTRACTOR's policies shall be at least as broad as ISO form CG20 0104 13. 3. Except for professional liability insurance, the insurance policies shall include, in their text or by endorsement, coverage for contractual liability and personal injury. 4. If CONTRACTOR receives notice that any required insurance policy is being terminated, CONTRACTOR shall immediately notify CITY in writing of such tennination action and provide reasonable written assurance to CITY that CONTRACTOR has obtained a substitute insurance policy satisfying the regirernents of this Agreement. 5. If the insurance is written on a Claims Made Form, then, following termination of this Agreement, said insurance coverage shall survive for a period of not less than five years. 6. The insurance policies shall provide for a retroactive date of placement coinciding with the effective date of this Agreement. 7. The limits of insurance required in this Agreement may be satisfied by a combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall contain or be endorsed to contain a provision that such coverage shall also apply on a primary and noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement) before CITY's own insurance or self-insurance shall be called upon to protect it as a named insured. 8. It shall be a requirement under this Agreement that any available insurance proceeds broader than or in excess of the specified minimum insurance coverage requirements and/or limits shall be available to CITY or any other additional insured party. Furthermore, the requirements for coverage and limits shall be: (1) the minimum coverage and limits specified in this Agreement; or (2) the broader coverage and maximum limits of coverage of any insurance policy or proceeds available to the named insured; whichever is greater. C. Deductibles and SIR's. Any deductibles or self-insured retentions in CONTRACTOR's insurance policies must be declared to and approved by the PROJECT MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be satisfied by either the narned insured or CITY or other additional insured party. At CITY's option, the deductibles or self-insured retentions with respect to CITY shall be reduced or eliminated to CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and related investigations, claims administration, attorney's fees and defense expenses. D. Proof of Insurance. CONTRACTOR shall provide to the PROJECT MANAGER or CITY's City Attorney all of the following: (1) Certificates of Insurance evidencing the insurance coverage required in this Agreement; (2) a copy of the policy declaration page and/or endorsement page listing all policy endorsements for the commercial 0 general liability policy, and (3) excerpts of policv lanLuaye or specific endorsements evidencinLy the other insurance requirements set forth in this ALFreement. CITY reserves the right to obtain a full certified copy of any insurance policy and endorsements from CONTRACTOR. Failure to exercise this right shall not constitute a waiver of the right to exercise it later. The insurance shall be approved as to form and sufficiency by PROJECT MANAGER and the City Attorney. 11. INDEMNIFICATION. A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the fullest extent permitted by law, indemnify, release, defend with counsel approved by CITY, and hold harmless CITY, its officers, agents, employees and volunteers (collectively, the "City Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of litigation, (collectively "CLAIMS"), arising out of CONTRACTOR's performance of its obligations or conduct of its operations under this Agreement. The CONTRACTOR's obligations apply regardless of whether or not a liability is caused or contributed to by the active or passive negligence of the City Indemnitees. However, to the extent that liability is caused by the active negligence or willful misconduct of the City Indemnitees, the CONTRACTOR's indemnification obligation shall be reduced in proportion to the City Indemnitees' share of liability for the active negligence or willful misconduct. In addition, the acceptance or approval of the CONTRACTOR's work or work product by the CITY or any of its directors, officers or employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding arising from CONTRACTOR's performance of or operations under this Agreement, CONTRACTOR shall provide a defense to the City Indemnitees or at CITY's option reimburse the City Indemnitees their costs of defense, including reasonable attorneys' fees, incurred in defense of such claims. B. Where the services to be provided by CONTRACTOR under this Agreement are design professional services to be performed by a design professional as that term is defined under Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law, indemnify, release, defend and hold harmless the City Indemnitees from and against any CLAIMS that arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of CONTRACTOR in the performance of its duties and obligations under this Agreement or its failure to comply with any of its obligations contained in this Agreement, except such CLAIM which is caused by the sole negligence or willful misconduct of CITY. C. The defense and indemnification obligations of this Agreement are undertaken in addition to, and shall not in any way be limited by, the insurance obligations contained in this Agreement, and shall survive the termination or completion of this Agreement for the full period of time allowed by law. 12. NONDISCRIMINATION. CONTRACTOR shall not discriminate, in any way, against any person on the basis of age, 5 sex, race, color, religion, ancestry, national origin or disability in comiection with or related to the perfonnance of its duties and obligations under this Agreement. 13. COMPLIANCE WITH ALL LAWS. CONTRACTOR shall observe and comply with all applicable federal, state and local laws, ordinances, codes and regulations, in the performance of its duties and obligations under this Agreement. CONTRACTOR shall perform all services under this Agreement in accordance with these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities, penalties, fines and all other consequences from any noncompliance or violation of any laws, ordinances, codes or regulations. 14. NO THIRD PARTY BENEFICIARIES. CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in any third party, any benefit or right owed by one party, under the terns and conditions of this Agreement, to the other party. 15. NOTICES. All notices and other communications required or permitted to be given under this Agreement, including any notice of change of address, shall be in writing and given by personal delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as follows: TO CITY's Project Manager: TO CONTRACTOR's Project Director 16. INDEPENDENT CONTRACTOR. City of San Rafael 1400 Fifth Avenue P.O. Box 151560 San Rafael, CA 94915-1560 Michael Jones Alta Planning + Design, Inc. 1410 Third Street San Rafael, CA 94901 For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers, agents and employees shall act in the capacity of an hidependent Contractor, and not as employees of the CITY. CONTRACTOR and CITY expressly intend and agree that the status of CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not that of an employee of CITY. 17. ENTIRE AGREEMENT -- AMENDMENTS. A. The terms and conditions of this Agreement, all exhibits attached, and all documents expressly incorporated by reference, represent the entire Agreement of the parties with respect to the subject matter of this Agreement. B. This written Agreement shall supersede any and all prior agreements, oral or written, regarding the subject matter between the CONTRACTOR and the CITY. C. No other agreement, promise or statement, written or oral, relating to the subject matter of this Agreement, shall be valid or binding, except by way of a written amendment to this Agreement. D. The terms and conditions of this Agreement shall not be altered or modified except by a written amendment to this Agreement signed by the CONTRACTOR and the CITY. E. If any conflicts arise between the terms and conditions of this Agreement, and the terms and conditions of the attached exhibits or the documents expressly incorporated by reference, the terms and conditions of this Agreement shall control. 18. SET-OFF AGAINST DEBTS. CONTRACTOR agrees that CITY may deduct from any payment due to CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or other amounts. 19. WAIVERS. The waiver by either party of any breach or violation of any term, covenant or condition of this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or violation of the same or other term, covenant, condition, ordinance, law or regulation. The subsequent acceptance by either party of any fee, performance, or other consideration which may become due or owing under this Agreement, shall not be deemed to be a waiver of any preceding breach or violation by the other party of any term, condition, covenant of this Agreement or any applicable law, ordinance or regulation. 20. COSTS AND ATTORNEY'S FEES. The prevailing party in any action brought to enforce the terms and conditions of this Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs (including claims administration) and attorney's fees expended in connection with such action. 21. CITY BUSINESS LICENSE / OTHER TAXES. CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY business license as required by the San Rafael Municipal Code CONTRACTOR shall pay any and all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for any work performed under this Agreement, until CONTRACTOR has provided CITY with a completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and Certification). 22. APPLICABLE LAW. The laws of the State of California shall govern this Agreement. IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month and year first above written. CITY OF SAN RAFAEL d�^r JIM -IUTACityager ATTEST: ESTHER C. BEIRNE, City Clerk APPROVED AS TO FORM: ROBERT F. EPSTEIN, City y Att me o y 8 CONTRACTOR By. �. Printed Name: Natalie Lozano Title: Vice President as duly authorized and, By: Printed Name: Carolyn Sulivan Title: Vice President as duly authorized City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design Task 1. Initiation and Management Alta believes in strong coordination with our clients. For the San Rafael Bicycle and Pedestrian Plan Update project, strong collaboration with the City's Bicycle and Pedestrian Advisory Committee (BPAC) will help deliver the product on schedule, on budget, and with a high-level of community support. Pre Kick-off Meeting. The project pre kick-off meeting provides an opportunity for the project team to develop a shared vision for how to engage San Rafael residents and workers on bicyclist and pedestrian issues, and define the high- level goals of the plan. Alta will conduct an introductory telephone or videoconference interview with City staff to discuss project objectives and craft the agenda for the project kick-off meeting. The pre kick-off meeting agenda will include: • Introductions. • Review of project schedule and milestones. • Facilitated discussion of project objectives. • Definition of action items throughout the project. • Agreement on project meeting schedule. • Discussion of the desired format for the Plan document. The City will secure a meeting room, identify meeting attendees, and confirm attendance. Ongoing Project Management. Throughout the project, there will be ongoing coordination between Alta's project manager and the City of San Rafael project manager — including email, phone and written communication to keep the City up-to-date on Plan development. Upon project initiation, Alta will work with City staff to finalize the work scope and budget. Alta will prepare and maintain a project schedule throughout the life of the project. Alta will oversee the budget expenditures of the consultant team, including subcontractors. Invoicing on the project will occur monthly with a status report provided identifying potential delays and proposed corrective actions Alta will employ a three-tier quality control program including a detailed review of deliverables by the project manager, principal, and a copy editor prior to sending to the City. Deliverables: • Project pre kick-off meeting, facilitated by up to two (2) members of the Alta team, with a meeting agenda and memo summary. • Finalized scope of work and project schedule. Monthly progress reports, including work completed, upcoming deliverables, action items with identified responsibilities, and identified issues or problems. Task 2. Engagement and Outreach Project Website. Using our in-house graphic and web design expertise, Alta will design and host a project website, with the web address to be confirmed with City staff. The webpage will provide the public and interested stakeholders updated project information (such as meeting dates or the availability of draft documents) and contact information. Our online presence will enable our team and members of the BPAC to crowdsource project ideas via one (1) interactive web map. Website visitors will be able to identify specific locations or routes and provide comments about each. We will use these suggestions when developing recommendations in the draft plan. BPAC Targeted Outreach. The BPAC will conduct targeted outreach, collecting feedback on proposed projects and prioritization. At the kick-off meeting, the project team will discuss potential targeted outreach opportunities. Alta will provide the BPAC with recommendations for facilitating mini -workshops with interested stakeholder groups and outreach at transit hubs, festivals, and other select locations, including how to meaningfully engage people in a City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design discussion about bicycle and pedestrian issues in San Rafael. If the project team is interested in pursuing pop-up events as part of this Plan, Alta will: • Work with City staff and the BPAC to identify a list of pop-up event opportunities. • Help define the format of the event(s). • Identify data collection opportunities (e.g., written surveys, map exercises, etc.). • Provide electronic copies of previously developed public outreach collateral. The BPAC will staff and facilitate targeted outreach activities. The City will consolidate and share any public feedback gained through targeted outreach events with Alta. Alta Targeted Outreach. Alta will facilitate up to two (2) informal, pop-up outreach events at locations with heavy foot or bicycle traffic (i.e., Starbucks, farmer's market, cafes, etc.). These events will allow the team to collect information from residents that may not otherwise engage in the planning process by meeting them where they work, shop, or recreate. BPAC Meetings. Alta will lead up to four (4) BPAC meetings, including a kick-off meeting, public workshop, and two additional BPAC meetings, described below. At the first BPAC meeting, Alta will facilitate a project kick-off that will include a discussion about the scope and schedule of the project, a walk-through of the project website, a mini workshop on conducting community outreach using the project website, and a discussion about potential outreach locations. At the second BPAC meeting, Alta will co -lead a Public Workshop with the City and BPAC, designed to reach a large swath of San Rafael residents and workers. The purpose of the Public Workshop will be to solicit community feedback on bicycle and pedestrian issues, including issues related to infrastructure, programs, and policies. The format of the Public Workshop will be broken into several stations for community members to provide feedback. Alta will help facilitate an interactive activity targeted at kids ten years old and younger, allowing attendees to bring their entire families. Depending on attendance and the flow of people to the workshop, Alta will facilitate a brief wrap-up discussion about the biggest takeaways of the workshop. Alta will develop the agenda, presentation materials, maps, methods to gather input, and summary notes. The City will secure a meeting room, notify Alta of the meeting room layout and availability of outlets and monitors, advertise the meeting to the public, and provide snacks for the meeting. At the third BPAC meeting, Alta will present the consolidated findings from the online engagement efforts and the Public Workshop, followed by an initial list of proposed projects, programs, and policies. The BPAC will have an opportunity to identify any missing projects, programs, and policies, and Alta will use the updated draft list to facilitate a walking workshop of a select priority projects and a discussion on a method to prioritize the projects. Alta will conduct a prioritization exercise with the BPAC and the City to develop a draft list of project priorities. Before closing the meeting, Alta will empower the BPAC to take this list of project priorities back to the engaged constituencies and to solicit feedback through the project website, identifying their top five (5) projects for implementation over the next five (5) years. At the fourth and final BPAC meeting, Alta will facilitate a discussion about the draft plan and work with the City and the BPAC to identify edits, as well as solidify the project priority list. The City will secure meeting rooms, advertise the meetings to the BPAC, and confirm attendance. Community Presentations. Alta will present the draft plan with a focus on the proposed project list to up to four (4) community groups, agencies, or organizations selected by the City. Each presentation will be organized so that the audience will be able to offer input on the project list and suggest connections to recent, ongoing, and planned project work within the region that may impact the proposed project list. One (1) community presentation will be reserved to present the Draft Plan to the San Rafael City Council. The City will be responsible for subsequent City Council presentations or any other presentations of the Final Plan. City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design Online Survey. San Rafael residents will also be able to complete an online survey that includes Alta's "Four Types of Bicyclists" visual survey and a pedestrian component. The "Four Types of Bicyclists" survey builds on Roger Geller's pioneering work to provide the City with a baseline of resident perceptions of bicycle infrastructure quality by sorting residents into one of four categories: Strong and Fearless, Enthused and Confident, Interested but Concerned, and No Way No How. Alta will use its existing database of similar survey responses conducted in other cities to show how San Rafael resident's preferences compare to these cities and to assess the latent demand for bicycling in the city. In addition, Alta will prepare and administer a pedestrian component to the survey, asking respondents questions on their trip purpose, trip length, frequency, and origin, and destination. We will also ask pedestrians for their input on the type of improvements they'd like to see, and their major areas of concern, and ideas for improvements. Deliverables: • Project website, updated at key project milestones, including an online version of the project's background information, one (1) online interactive map tool for the needs analysis, survey, proposed policies and recommendations, and draft and final plan documents. • Up to four (4) BPAC meetings facilitated by up to two (2) members of the Alta team, including a project kick- off meeting, public workshop, and project prioritization meeting with walking workshop • Up to four (4) community presentations, including a presentation of the draft plan to City Council • Administer one (1) online survey Task 3. Collect and Review Existing Data/Conditions Data Collection. Alta will provide the City with a Data Request Memo, outlining the data needed to make the plan update compliant with Caltrans' Active Transportation Program (ATP) requirements. Project and Expenditure Review. Documenting successful projects completed between the 2011 plan update and the 2016 plan update can go a long way in inspiring enthusiasm among stakeholders. Alta will summarize annual bicycle and pedestrian expenditures in San Rafael and will illustrate recently completed projects per ATP requirements. Plan and Policy Review. Alta will review related plans, policies, and recent legislation. The review will help identify opportunities to incorporate bicycle and pedestrian infrastructure into transportation and larger planning efforts. This review will include the following: • MTC Regional Bicycle Plan for the San Francisco Bay Area • Marin County Bicycle and Pedestrian Plan • Novato, San Anselmo, and Larkspur Bicycle Plans • San Rafael Circulation Element • Transit Center Relocation Plan • Richmond Bridge Bikeway Plan • San Rafael Civic Center Station Area Plan • North San Rafael Vision Promenade Conceptual Plan The City will also describe the extent of existing bicycle programs in the City, including recreational programs and events run by the City. Existing Conditions. Alta will illustrate and document existing bicycle and pedestrian conditions in San Rafael in compliance with ATP requirements. Using City provided data, Alta will map existing bicycle facilities, support facilities (bicycle parking, showers, etc.), and pedestrian facilities (including facilities at major transit hubs). In addition, Alta will summarize bicycle and pedestrian wayfinding and signage standards in Marin County, existing bicycle -and pedestrian programs (such as Safe Routes to Schools), and existing efforts to document and evaluate the success of bicycle and pedestrian projects. Deliverables: • Data request memo. City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design • Up to four (4) maps of existing bicycle and pedestrian facilities. • Technical memorandum summarizing relevant findings of up to 10 plans or other documents provided by the City, bicycle and pedestrian expenditures between 2011 and 2016, and existing bicycle and pedestrian conditions in San Rafael. IF-IMEANOMOPUT-KIMM"I- I I Identifying needs is a critical step in any bicycle and pedestrian master plan process. Alta will examine both bicycle and pedestrian needs, paying specific attention to active transportation needs for groups that are active transportation/transit dependent, for seniors, and for the disabled. Needs refer to both deficiencies in the existing networks or infrastructure and to opportunities to improve those networks to increase walking and bicycling in San Rafael. Needs will be identified through a combination of public outreach, a review of land use and sociodemographic patterns, existing and forecasted demand, and a safety analysis of existing and potential safety concerns. Land Use Analysis. Alta will analyze existing and planned land use patterns to identify the most important corridors for future bicycle and pedestrian infrastructure. Demand, Equity, and Economic Benefits Analysis. Alta will conduct interrelated analyses to identify the potential for increased bicycling and walking in San Rafael, the location of Communities of Concern in San Rafael (per MTC guidelines), and existing economic benefits of current rates of bicycling and walking. Safety Analysis. Alta will perform a detailed analysis of Statewide Integrated Traffic Records System (SWITRS) data for the past 10 years to identify and map individual streets and intersections experiencing high numbers of collisions involving bicyclists and pedestrians. Additionally, we will work with City staff and local stakeholders to identify high-risk intersections, difficult grades, and areas with high stress for bicycling and walking, such as high-volume or high-speed roadways. Alta will prepare graphics to illustrate the locations of collisions and high -street roadways. Information derived from the collision analysis will be used to identify specific locations for further review and proposed improvements. Community -Identified Issues. Using data received from the project website, BPAC meetings, and Public Workshop, Alta will organize and summarize the problem areas for bicycling and walking in San Rafael, including gaps in infrastructure, policy, and programs. Deliverables: • Maps illustrating land use patterns, MTC's Communities of Concern within San Rafael, and bicycle- and pedestrian -involved collisions resulting in injuries or fatalities over the last ten years of available data. • Technical memorandum summarizing the method and results of the needs analysis. Task 5. Recommended Network, Implementation, and Funding Strategies The core of the plan will be an identification of recommended projects and programs for future implementation. This task will provide San Rafael with a list of projects, a method to prioritize projects, and identification of funding sources to support future projects. This Task will synthesize the information collected in Tasks 2, 3, and 4 to develop infrastructural and programmatic recommendations and a clear path forward for prioritization and implementation for the City to provide the most benefit to the most residents following plan adoption. Alta will work collaboratively with the City and BPAC to develop a recommended network that includes: • Bikeway, pedestrian and trail network improvements • Spot improvements • Future studies (signal timing, over/under crossings, trails, or other projects that will require further study) • Future projects (suggested routes to school maps, streetscape corridor plans, etc.) City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design Recommended programs that address education, encouragement, enforcement and evaluation Project Identification. The projects will be gathered from the analysis of existing conditions, the community survey, and any additional input gathered through the process. The projects will be organized by Plan goals and objectives, and will include information to support prioritization, including: • Demonstrated need (collisions, demand, community identified priorities) • Roadway type (arterial, collector, local) • Connectivity (connection to key activity centers) • Overcomes barriers Project Evaluation and Prioritization. The proposed projects will be evaluated using a qualitative process developed by the consultant team, with input from the BPAC and the public. Typical project evaluation criteria include: • Public Support: The public meetings and BPAC will be designed to best understand public priorities for investments in active transportation in San Rafael. • Safety: The project addresses safety concerns such as reported collisions. • Community Identified Improvement: The project is at a community identified challenge area. • Connectivity: The project improves or provides a connection to a key destination. • Transit Coordination: The project improves connections to transit. • Feasibility/Cost Effectiveness: The project can be implemented within a one -to -five year time frame. Projects that require outside agency approval or significant funding will receive lower scores. Recommended Network. Based on our evaluation and public and stakeholder input, Alta will develop a recommended network that includes both bicycle and pedestrian facilities. We will make sure that the network includes top community priorities, while providing a connected network. Alta will also identify supporting infrastructure needed for a comprehensive bikeways network and inviting pedestrian ways, including wayfinding signage, end of trip facilities (such as bicycle racks, storage and lockers), and similar infrastructure. Funding. As a mid-sized City, San Rafael's ability to fund projects depends greatly on its ability to leverage regional, state, and federal funds. Alta has significant experience helping cities throughout California apply for and receive Caltrans Active Transportation Program (ATP) grant funds and we have significant success helping agencies apply for Federal TIGER grant funds for active transportation projects. Alta will identify possible funding sources, including County and regional funds, Caltrans ATP grants, California Strategic Growth Council grants, and others. For the priority projects identified for project sheets and/or conceptual design, Alta will review eligibility for these funding sources and identify time -frames for grant development and application. Optional: Priority Project Sheets. Alta will provide up to two priority project sheets that include the conceptual design information required for grant applications. These sheets provide a tool to help San Rafael quickly implement projects by readying the City to apply for state and federal grants. Alta will use high quality photos and design guideline graphics to describe and articulate project intent. This task will take place after projects have been prioritized through the planning process but before completion of the final plan. Deliverables • Technical memorandum summarizing prioritized projects, including complete list of project, prioritization criteria and funding sources. • Optional two (2) Priority Project Sheets. City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design Task 6. Draft and Final Plan Administrative Draft Plan. Based on the tasks outlined above, Alta will prepare an Administrative Draft Bicycle and Pedestrian Master Plan Update for submittal to the City. The Administrative Draft Plan will be based on all previously submitted maps and technical memorandums, incorporating city comments received to date. The City will provide one internally consistent, consolidated list of specific Admin Draft Plan edits. Draft Plan. Following City review of the Administrative Draft, Alta will prepare a revised Draft Bicycle and Pedestrian Master Plan Update for BPAC and public review. The City will advertise the Draft Plan to the public and will organize a BPAC meeting to review the Draft Plan as part of Task 2. The City will provide one internally consistent, consolidated list of specific Draft Plan edits. Following public and BPAC review of the Draft Plan, Alta will prepare a Draft Bicycle and Pedestrian Master Plan Update for submission to San Rafael's City Council. Final Plan. Following the presentation of the Draft Plan to City Council, Alta will prepare the Final Bicycle and Pedestrian Master Plan Update. Deliverables: • Administrative Draft Plan, Draft Plan, and Final Plan, (in Microsoft Word and PDF format). • One comment workbook each for the Administrative, Draft, and Final Plans (in Microsoft Excel format). Budget Task 1. Initiation and Management Task 2. Engagement and Outreach Task 3.Collect and Review Existing Data/Conditions Task 4. Needs Assessment Task 5. Recommended Network, Implementation, and Funding Strategies Task 6. Draft and Final Plan Reimbursable Expenses & Travel Project Total Optional Task Priority Cut Sheets (Optional) 4 22 0 0 0 0 26 $3,710 10 100 60 0 40 0 210 $24,250 3 18 30 12 0 0 63 $6,855 3 26 28 22 0 0 79 $8,232 2 8 18 14 0 0 42 $4,394 7 24 36 10 0 0 77 $9,006 $1,000 28 198 172 58 40 0 496 $57,446 - 6 - - - 20 26 $4,490 GENERAL NOTES: Hours and staff assignments can be adjusted by the consultant as needed to Implement the tasks described during the course of the project. Hourly rates are for calendar year 2016, and will be adjusted If work is continued into subsequent year( s). City of San Rafael Bicycle and Pedestrian Master Plan Update Schedule Pre Kick-off Meeting Ongoing Management Task 2. Engagement and Outreach Project Website Targeted Outreach (BPAC & Alta) Public Workshop BPAC Meetings Community Presentations Task 3. Collect and Review Existing DatalConditions Data Collection Projectand Expenditure Review Plan and Policy Review Existing Conditions Task 4. Needs Analysis Land Use Analysis Demand, Equity,& Economic Benefits Analysis Safety Analysis Alta Planning + Design moo Community -Identified Issues Task 5. Recommended Network, Implementation, and Funding Strategies Project Identification Project Evaluation and Prioritization Recommended Network rundin9 Priority Project Sheets (Optional) Task 6. Draft and Final Plan Administrative Draft Plan Draft Plan Final Plan Aftercare (Project Closeout, Optional Website Migration) Uu 13, 2016 LEGEND Task Progress X Meeting I Workshop Deliverable Client Review CONTRACT ROUTING FORM INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below. TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER: Contracting Department: DPW Project Manager: Richard Landis Extension: 485-3354 Contractor Name: Alta Planning + Design Contractor's Contact: Michael Jones Contact's Email: Michael Jones <mgjones@altaplanning.com> ❑ FPPC: Check if Contractor/Consultant must file Form 700 Step RESPONSIBLE DESCRIPTION COMPLETED REVIEWER DEPARTMENT DATE Check/Initial 1 Project Manager a. Email PINS Introductory Notice to Contractor 11/22/2016 11/22/2016 b. Email contract (in Word) & attachments to City Atty c/o Laraine.Gittens@cityofsanrafael.org 2 City Attorney a. Review, revise, and comment on draft agreement 11/23/2016 and return to Project Manager 11/23/2016 ® ETD b. Confirm insurance requirements, create Job on PINS, send PINS insurance notice to contractor ® ETD 3 Project Manager Forward three (3) originals of final agreement to 12/2/2016 contractor for their signature 4 Project Manager When necessary, * contractor-siened agreement ❑ N/A agendized for Council approval *PSA > $20,000; or Purchase > $35,000; or Or Public Works Contract > $125,000 Date of Council approval 11/21/2016 PRINT CONTINUE ROUTING PROCESS WITH HARD COPY 5 Project Manager Forward signed original agreements to City 12/7/16 RL Attorney with printed copy of this routing form 6 City Attorney Review and approve hard copy of signed agreement 7 City Attorney Review and approve insurance in PINS, and bonds (for Public Works Contracts) / 8 City Manager / Mayor Agreement executed by Council authorized official 9 City Clerk Attest signatures, retains original agreement and rl b forwards copies to Project Manager i1 tS I� az alta PREPARED BY: Alta Planning + Design IN ASSOCIATION WITH: Parisi Transportation Consulting 41 I'F _�' � �, �� . , rte_ � , • � _ > '' I I> J Ann �- July 1, 2016 1410 Third Street San Rafael, CA 94901 (415) 482-8660 www.altaplanning.com Richard Landis Public Works Administrative Manager City of San Rafael, Department of Public Works 111 Morphew St. San Rafael, CA 94901 RE: Proposal for Bicycle and Pedestrian Master Plan Update Dear Mr. Landis and Members of the Selection Committee: Alta Planning + Design (Alta) is pleased to submit this proposal for the San Rafael Bicycle and Pedestrian Master Plan Update. This project presents a tremendous opportunity for continued development of a bikeable and walk- able San Rafael, with enhanced access to community destinations such as transit, parks, trails, schools, work, and shopping Alta is a local leader in active transportation planning and design with extensive project management experience, an established record of successful active transportation plans, and strong skills in consensus building. I have a personal connection to this project as a San Rafael native and an active bicyclist and pedestrian in the City. Alta has a long history of working in San Rafael, going back to the Marin County Bicycle Plan in 1999, and including the San Rafael Bicycle and Pedestrian Master Plan Update in 2011. While we are proud of the work done by the committee, City staff, and the public in that plan, we also realize that conditions and the level of interest have changed considerably since 2011, requiring a maturation of the plan that better documents the needs of residents, includes an enhanced outreach process, and an enhanced pedestrian component. Alta has a record of success in supporting local governments as they apply for state and federal funding. We understand the rules and regulations of the Caltrans Active Transportation Program, and have helped numerous local governments successfully apply for these funds. We also have helped many agencies apply for federal TIGER grant funds. We know the requirements well and have scoped the proposed master plan to strategically position San Rafael for relevant funding sources. As Principal -in -Charge, I will oversee the work of the Alta team, guiding deliverable review and quality control measures. Kyle James will manage this project. Kyle understands the importance of building community consensus around creative solutions to achieve San Rafael's vision for its bicycle and pedestrian network. Kyle will be supported by experts from Alta who understand bicycle and pedestrian planning and design. We are in receipt of all RFP addenda. The City's standard contract form is acceptable. I am authorized to nego- tiate and execute contracts on behalf of the firm. Please contact me directly at (415) 482-8660 or mgjones@ altaplanning.com if you have any questions or comments on this proposal. We look forward to the next steps of the selection process. Sincerely, Michael Jones, Principal Alta Planning + Design transportation I recreation I innovation This page intentionally blank transportation I recreation I innovation Table of Contents Project Overview ................. Project Team ...................................................... 2 Project Approach.................................................16 Project Schedule.................................................23 Conflict of Interest................................................24 Appendix: Resumes .............................................. 25 Cost Details .................................... [separately attached] This page intentionally blank transportation I recreation I innovation Bicycle and Pedestrian Master Plan Update I Alta Planning + Design The City of San Rafael has recently made prog- ress toward a bold new transportation vision for the city, centered around an interconnected network of proposed bicycle and pedestrian routes suitable for travelers of all ages and abilities. This Bicycle and Pedestrian Master Plan Update presents an opportu- nity to help grow and expand that vision. Alta has been involved in helping to plan bicycle and pedestrian infrastructure and programs in the City of San Rafael since 1999. As the authors of the previous update to the San Rafael Bicycle and Pedestrian Plan in 2011, we are aware that the City of San Rafael needs an efficient approach to identifying opportuni- ties to enhance bike and pedestrian networks for San Rafael. The 2011 Plan has matured, and San Rafael is ready to take a fresh look at its active transporta- tion network. The past five years have seen changing needs for commute and recreational trips in San Rafael, increased community interest in active transporta- tion, and a growing consensus and focus on pedes- trian infrastucture and support. Alta will make sure our plan development efforts reflect these as well as other community -identified desires. Project Overview The revised Bicycle and Pedestrian Plan must enjoy wide support among City stakeholders and members of the public. To this end, resources have been devoted to community engagement activities that are intended to establish and nurture support for the plan update and ensure that the plan reflects community aspirations. Also critical to the plan update process is a deep dive into existing and potential safety hazards that are discouraging bicycle and pedestrian trips. Alta's anal- ysis will focus on safety as the primary concern of San Rafael residents and workers. Finally, Alta will produce a graphically -appealing final plan that is easy to read and will provide a clear frame- work to guide the City's bicycle and pedestrian invest- ments over the next five to ten years. This approach will help position San Rafael to successfully leverage funding from multiple sources, including county- and state/federal-level grant programs. Our team is prepared to meet the City's needs, and will work closely with City staff and stakeholders to prepare this plan within the guidelines specified in the City's Request for Proposals. City of San Rafael I Alta Planning + Design Project Alta Planning + Design Alta's mission is to create active communities. Alta Planning + Design is North America's leading multi -modal transportation firm that specializes in the planning, design, and implementation of bicycle, pedestrian, park, and trail corridors and systems. We are committed to transforming communities, one trip at a time, one step at a time, and one street, intersec- tion, and park at a time. BICYCLE AND PEDESTRIAN TRANSPORTATION PLANNING Our approach to transportation planning integrates expert planning, design, economics, and land use to create opportunities for people to choose bicy- cling and walking for recreation and transportation. Our experience includes more than 800 bicycle and pedestrian master plans nationwide, including Bay Area communities and cities such as Novato, Larkspur, Berkeley, South San Francisco, and others. Our plan- ning process includes conducting extensive field work on bicycle and on foot, engaging residents and stakeholders through walking and bicycling tours, and documenting existing conditions and needs through easily -readable maps, photographs, and narrative discussion. Other key tasks include developing short - and long-term project and program recommenda- tions, identifying traditional and innovative funding strategies, preparing development code language to leverage improvements through new development, and developing implementation plans to clearly map investment priorities. K COMMUNITY OUTREACH Through our straightforward communication style, ability to engage citizens, and use of the latest tech- nology, we are able to produce outreach strategies and successful designs and plans that meet the needs of the community. Alta's professionals are experts at listening to the public, conveying technical issues in a clear manner, offering distinct choices and options to the public, and explaining trade-offs. Our outreach process is inclusive, interactive, and productive. We use a variety of innovative techniques, ranging from online surveys, the use of photo -simulation to show how options will look, videotaped interviews, field reviews, GIS mapping, and interactive public work- shops. We make contact with the community early and build confidence by addressing specific issues with a documented approach. Alta's graphics clearly communicate concepts to the public. TRANSPORTATION CONSULTING Parisi Transportation Consulting Parisi Transportation Consulting is a small company with the philosophy of providing high quality and focused services to our clients. We are hired by cities and towns, counties, and state transportation depart- ments; as well as by regional planning organizations, school districts, and private clients. Parisi provides services in traffic engineering, transportation planning, bicycle and pedestrian planning and design, Complete Streets planning and design, and Safe Routes to School planning. We also provide staff services to municipalities. Bicycle and Pedestrian Master Plan Update I Alta Planning + Design Team Organization The Alta team for the San Rafael Bicycle and Pedestrian Master Plan Update will be led with strong direction from Alta Principal -in -Charge, Michael Jones who has extensive experience leading multi -modal transporta- tion plans and projects throughout Marin County for over two decades. Project Manager Kyle James will manage day-to-day project needs and work directly with City staff. Kyle has spearheaded the recent Marin County Bicycle and Pedestrian Plan Update as well as bicycle and pedes- trian master plans for jurisdictions throughout the greater Bay Area of a similar size and culture to San Rafael. David Parisi of Parisi Transportation Consulting will contribute his technical expertise in transportation engineering to the feasibility review of recommended projects and assistance with cost estimates. The Alta team also includes efficient professional support in preparation of the GIS and report docu- ments, through Alta's staff of engineers, landscape architects, planners, GIS technicians, and production and administrative staff. Key staff experience is described on the following page and full resumes for the Alta team can be found in the Appendix. Alta has worked in Marin County for over two decades, including bicycle and pedestrian planning and design projects for high- profile projects such as the Central Marin Ferry Connector, shown in the graphic above. 3 City of San Rafael I Alta Planning + Design Key Staff 11CHAEL JONES, MCP, PRINCIPAL - IN -CHARGE Michael will provide project guidance and quality assurance as Alta's Principal -in -Charge. He manages Alta's San Rafael office and has managed hundreds of studies and plans for regional agencies, larger cities, and small towns throughout Marin County and the North Bay. He is the founder of Alta, and is recognized as a top expert in the world in the areas of bicycle, pedestrian, and trail planning and design. KYLE JAMES, PROJECT MANAGER (PRIMARY CONTACT) Kyle will serve as Alta's Project Manager, meeting day-to-day project needs and collaborating with the City and project stakeholders to facilitate appropriate task progress. He offers experience in bicycle and pedestrian plan manage- ment, online engagement tools and public engage- ment plans, cartography and data visualization, data management and count program development, sustainability indicators and multimodal performance measures, and economic, safety, demand, and green- house gas analyses. I.OLA TORNEY, PLANNER Lola has over five years of experience in active transportation and trans- portation modeling. She has worked on bicycle rack implementation programs and has an exten- sive background in public workshop planning and engage- ment, bicycle collision analysis, and editing and proof- reading technical planning documents. F, I W ZACHARY ROBINSON, GIS ANALYST Zachary is an avid urban F geographer with two ••�a years of directly relevant experience who special- izes in analyzing and visual- izing geographic data. He is passionate about cartography and this is evident in the recent maps he has designed for various projects at Alta. Zachary is skilled in spatial analysis methods, data research and design, cartog- raphy, and web -mapping. -IAVID POLLARD, WEB DEVELOPER David is an experienced web developer. He excels at open web technologies and upholds web stan- dards. David works on the client side and server side �f code development. He uses HTML5, SASS, and JavaScript to engineer for the modern web. David is experienced with content management systems and server side programming languages including PHP, node.js, Ruby, Wordpress, and Ruby on Rails. ,AVID PARISI, PE, TE PRINCIPAL ENGINEER David Parisi manages a variety of challenging transportation projects throughout the West Coast. He specializes in Developing Complete Street, transit and transit -oriented devel- opment, traffic calming, and Safe Route to School proj- ects. David's 29 years of experience include various aspects of transportation and environmental planning, and civil and traffic engineering. He spearheads multi- disciplinary transportation projects from inception through design and development. Relevant Experience The development of the San Rafael Bicycle and Pedestrian Master Plan Update requires a team that combines pedestrian, bicycle, and safe routes to school planning and design experience with an under- standing of local issues. The projects on the following pages demonstrate the Alta team's breadth of work in: • Bicycle and Pedestrian Master Plans • Bicycle and Pedestrian Facility Design • Safe Routes to School Planning and Programs • Caltrans Active Transportation Program Compliance • Mapping and GIS Expertise • Community Engagement • Local Access and Knowledge Additionally, Alta has worked extensively in San Rafael since 1999, including the following projects: • 2011 San Rafael Bicycle and Pedestrian Master Plan • Puerto Suello Bike Path and Mahon Creek Bike Path Projects • Fairfax -San Rafael Bikeway Corridor Feasibility Study • Las Gallinas Avenue/Northgate Bikeway Feasibility Study • SMART Multi -Use Pathway Feasibility Studies Bicycle and Pedestrian Master Plan Update I Alta Planning + Design Alta has completed a vast number of bicycle and pedestrian projects throughout the greater Bay Area. We bring context -sensitive approaches based on our extensive experience with the legal, policy, and practical issues at work in the region. 5 City of San Rafael I Alta Planning + Design 1 q�P •.ri 2 � b � o City of Novato G0 0.75 1.5 Miles I I I i MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE Date: 2014 -ongoing Client: Transportation Authority of Marin, Scott McDonald, Associate Transportation Planner, (415) 226-0826, SMcDonald@tam.ca.gov, 781 Lincoln Avenue, Suite 160, San Rafael, CA 94901 Contract: $170,000 0 Alta is managing a unique project for the Transportation Authority of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta is working with individual bicycle advisory commit- tees in each jurisdiction to determine unique network recommenda- tions. Alta's tasks include outreach facilitation, achieving legislative and funding compliance for Caltrans' Active Transportation Program, prelimi- nary engineering for 21 high-priority projects, a prioritized Action Plan for project implementation, and a Bicycle Friendly Community application for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan Update process for TAM in 2008. Legend i ,4suoal City B—dary Fadlltias — EI6ehn9 Classl r'P E*$ON0iaasii �tl Fffishng Class II -`��---• Proph3sd Classl .... Pwphsod Class I I �d t City of Novato G0 0.75 1.5 Miles I I I i MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE Date: 2014 -ongoing Client: Transportation Authority of Marin, Scott McDonald, Associate Transportation Planner, (415) 226-0826, SMcDonald@tam.ca.gov, 781 Lincoln Avenue, Suite 160, San Rafael, CA 94901 Contract: $170,000 0 Alta is managing a unique project for the Transportation Authority of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta is working with individual bicycle advisory commit- tees in each jurisdiction to determine unique network recommenda- tions. Alta's tasks include outreach facilitation, achieving legislative and funding compliance for Caltrans' Active Transportation Program, prelimi- nary engineering for 21 high-priority projects, a prioritized Action Plan for project implementation, and a Bicycle Friendly Community application for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan Update process for TAM in 2008. Legend ,4suoal City B—dary Fadlltias — EI6ehn9 Classl r'P E*$ON0iaasii Fffishng Class II -`��---• Proph3sd Classl .... Pwphsod Class I I - - - • Pmpdsed Clarss I I1 City of Novato G0 0.75 1.5 Miles I I I i MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE Date: 2014 -ongoing Client: Transportation Authority of Marin, Scott McDonald, Associate Transportation Planner, (415) 226-0826, SMcDonald@tam.ca.gov, 781 Lincoln Avenue, Suite 160, San Rafael, CA 94901 Contract: $170,000 0 Alta is managing a unique project for the Transportation Authority of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta is working with individual bicycle advisory commit- tees in each jurisdiction to determine unique network recommenda- tions. Alta's tasks include outreach facilitation, achieving legislative and funding compliance for Caltrans' Active Transportation Program, prelimi- nary engineering for 21 high-priority projects, a prioritized Action Plan for project implementation, and a Bicycle Friendly Community application for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan Update process for TAM in 2008. Bicycle and Pedestrian Master Plan Update I Alta Planning + Design MARIN COUNTY BICYCLE SHARE FEASIBILITY STUDY In 2012, Alta prepared a comprehensive feasibility report for the Transportation Authority of Marin (TAM) that outlines the goals, benefits, context, estimated demand, financial needs, and implementation steps for a countywide bike share program in Marin. Working with TAM staff and an ad hoc advisory group over a 9 -month process, Alta used Census data, local knowledge, and a proprietary bike share demand model based on existing U.S. systems to define a potential 300 -bicycle phased system with customized elements for Marin's unique environment. The report includes a detailed financial summary that breaks down cost obli- gations and potential revenues, as well as case studies and resources to assist with business model development. In 2013, Alta also prepared a marketing brochure and advised on sponsorship framework develop- ment as part of a follow-up effort to secure initial sponsors for the poten- tial program. Date: 2012 Contact: Transportation Authority of Marin, Scott McDonald, Transportation Planner, (415) 266-0826, smcdonald@tam.ca.gov, 750 Lindaro Street, Suite 200, San Rafael. CA 94901 Contract: $30,000 0 === Marin County Bike Share Feasibility Study Commute Made Split Analysis 7 City of San Rafael I Alta Planning + Design SUNSET PARKWAY BIKEWAY CONCEPTS $Unset Parkway ServeSa mostly low-density residential amaal}d two Schools- Lynwood SEGMENT FAST FACTS EIOhMOMWy School and San Joss MIddIP School. The segmMlt has good pedestrian l0rastructum and connects to bicycle paths an Ignacia &oulavard to tho southwoat and South Novato. Boulevard W the northeast A small portion of the road has an unconnectedCOLLECTOR + � Class II bicycle lane (between Short Drive and about 900 Ft. north of Ignacio Boulevard) where Share aro no driwways and rural road frontage. Botween Cambrldgc Street and Novato $pulevard, a lands4aped and raked central [nediarl Js provided between two 25 ft, rgadways, O 9 Enke Lanes y�o I dp. q�r[ad 7a. P, of pa gamy sne nw woes [3re:anesangn.�. an — walu.iw.c[[+iR hicyma. iWnuyh,he tae I at pa�monl maiklnps a�tl 1'p5ap[.01 I Option 1 :: Eike Lanes Option 2:: Sharrows v o 0 OR — Il — ;., a i I- hrpscvevwsen ru uesrcw nem mens wwsx sWo&rmininin. [aimnp en�r.s.ep�Aeq.ecirr irsRl[ M. mon rnmhshahls Lkyrlp �Ipinp. COnS' Xao no[ hs [dNa.GtY Rv ms.y hlryNNs �[q_ chkL.n ►�a [W[ilr� ene,aem she .o-r[se.eeeti.*�eti.Em yyya. oen nn[wurae.,yac.wm sa ya.raw-�n.`k ..vane. nwn mphpr wwlw a.ni� PROJECT LOCATION -1 811; 9 Mue�sa 6�ke Plan bs.okmen[peio�� r•.irch 2613 NOVATO BICYCLE MASTER PLAN IMPLEMENTATION Date: 2012-2013 Alta facilitated an implementation action plan for priority projects iden- Client: City of Novato, Gosia tified in Novato's Bikeways Plan, which was prepared by Alta in 2007. Woodfin, Project Engineer, (415) Alta's tasks included developing alternative designs for bicycle facilities 899-8997, gwoodfin@novato.org, along four corridors, conducting public and stakeholder outreach, and 75 Rowland Way #200, Novato, producing an implementation memo. Alta worked with neighborhood California 94945 groups in identified areas to develop and discuss options for resolving concerns about potential project impacts. Contract: $24,000 8 Bicycle and Pedestrian Master Plan Update I Alta Planning + Design MARIN NON -MOTORIZED TRANSPORTATION PILOT PROGRAM Alta led a major 5 -year effort in Marin County to plan, manage and eval- uate the implementation of $20 million in bicycle and pedestrian proj- ects funded by the Federal Non -Motorized Transportation Pilot Program. This effort involved developing an initial list of several hundred poten- tial bicycle and pedestrian projects, and categorizing projects into five project categories that would be eligible for funding. As part of the project implementation phase, Alta assisted in conducting follow up feasi- bility studies on dozens of projects. Alta also managed the implementa- tion of the funded non -infrastructure programs, which included bicycle safety classes, bike repair clinics, and "riding with youth" workshops. Alta was responsible for selecting the program implementers (primarily Marin -based non -profits), conducting contracting and ongoing financial oversight, and preparing end -of -year and end of program evaluations. 5" Bila O.W. Ceunm X67 woe 200 V —7-~ rnlNr Erusup Blkawga r '� CNs 1Dk­jpW1"w Prh i — Cess II Bn�y Ae Lanes �• CHss III S9 -d RO V$h-M— �ruwna !l 0 I.i f HM Figure 2 - Bicycle Peak Hour Count Volumes Marin County, California 7340 V t: � 29p4 x I six j3 low 500 Date: 2006-2010 Client: Marin County Public Works, Dan Dawson, Transportation Planner, (415) 473-6287, ddawson@ marincounty.org, 3501 Civic Center Drive, San Rafael, CA 94903 Contract: $625,000 25711 2dOT 223L�r 7217 243 ��MX '—• r'~ 993 y� 1136 1033 9d3 85� 4- 2007 3008 2449 2014 2411 2013 2013 Figure3.4TmalPeak Hour 3cyciiuVdumes240 4013 — W *Wd" PM Peak 1 a bCAtlons -- Weekend Peak is loatlnns City of San Rafael I Alta Planning + Design a'ww xr r I v v a INC SHCL. Wi15 1I1I h1310.N lielVl3 RI[3M 61NE SFR (INCE LME I AA", LAN 9' ELANE 91� uPEf ,NOTINaNON����l LEGEND EXISTING T N EEPEE>EswPP,96N PAAOFO D a NCYdEIPE[YSAAINA SIGN - AENF]YE 9GN MaPh CwnT,t CP N....ne •oTiaa.na....m. ® '] �C W -aH dsw�mr.,n...... ad v...�...., 7mh=20 FM SAN QUENTIN AREA MULTIMODAL ACCESS STUDY Date: 2009-2011 Alta consulted to the Marin County Department of Public Works to iden- Client: Marin County Dept. of Public tify multimodal access improvements to the San Quentin area. This study Works, Carey Lando, Senior Project provided bikeway and pathway connections between the Richmond -San Planner, (415) 226-0865, clando@ Rafael Bridge, San Francisco Bay Trail and shoreline public access co.marin.ca.us, 3501 Civic Center points, Larkspur Ferry Terminal, and existing bikeways in the project Drive Room #304, San Rafael, CA vicinity including Andersen Drive (Class II bicycle lanes) and Sir Francis 94903 Drake Boulevard (Class III bicycle route and Class I multi -use pathway). Alta completed a comprehensive design and preliminary engineering Contract: $75,900 scope including project area mapping, field inspection, identification of opportunities and constraints, community outreach, future multimodal demand analysis, and development of preferred alignments and concep- tual design. At the conclusion of this effort, Alta provided Marin County with clearly defined, consensus -based, and cost-effective solutions for bicycle and pedestrian access improvements for each critical segment and intersection in the project area. 10 Bicycle and Pedestrian Master Plan Update I Alta Planning + Design BERKELEY BICYCLE MASTER PLAN UPDATE Alta is leading the update to the City of Berkeley's Bicycle Plan. Alta completed a bikeway network inventory to update the City's bikeway maps using the Alameda CTC bikeway sub -classifications scheme. We worked with a survey subconsultant to conduct a representative and statistically valid survey of residents. Recommendations will include bicycling goals, policies and metrics, ordinance language, programs, infrastructure projects, and a bikeway design guide. Implementation guidelines, a prioritization evaluation, and a phasing plan for the recom- mendations will provide the City with next steps for implementation. This Plan has a strong emphasis on public engagement; the first workshop attracted 150 attendees and outreach efforts have been widely praised by local organizations. Date: 2014 - ongoing Client: City of Berkeley, Eric Anderson, Associate Planner - Bicycle and Pedestrian Program. Dept. of Public Works, eanderson@ci.berkeley.ca.us, (510) 981-7062 Contract: $300,000 11 City of San Rafael I Alta Planning + Design Curb Extensions Buffered Bike Lane 16 Ri VNIU!'Va Class III Bike Route Pedestrian Signal Head Ful Bike Parking Wayfinding CONCORD BICYCLE, PEDESTRIAN, AND SAFE ROUTES TO TRANSIT PLAN Date: 2014 - ongoing Alta is leading Concord's first Bicycle, Pedestrian and Safe Routes to Client: City of Concord, Andrew Transit Plan. The project includes extensive outreach, capacity building Mogensen, Principal Planner, and collaboration with technical and project advisory committees. Community and Economic Outreach to date included a walking tour, bicycling tour, a needs work - Development Department, shop, and a policy development workshop where attendees worked with (92S) 671-3332, facilitators to develop plan goals, objectives and policies. The outcomes andrew.mogensen@cityofconcord. of this project will include a comprehensive set of recommendations with org grant supporting elements to ready the city to seek funding and imple- ment projects. Contract: $202,637 12 Bicycle and Pedestrian Master Plan Update I Alta Planning + Design CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN Alta is developing California's first statewide bicycle and pedestrian plan. Date: 2015 - ongoing The plan will help fulfill Caltrans' mission to "provide a safe, sustainable, Client: California Department of integrated and efficient transportation system to enhance California's Transportation, Scott Forsythe, economy and livability." Alta is leading the development of plan goals, Division of Transportation Planning, objectives, performance measures; and strategies. Alta is also identifying Office of System Planning, (916) the existing and needed data to support performance measures and 653-3635, ongoing bicycle and pedestrian counts. scott.forsythe@dot.ca.gov Contract: $699,836 13 City of San Rafael I Alta Planning + Design ■. Mariano C.s (J__Wq Scimal d, sr.>as�ph F� ■ E�ernerii = Gfinnl Efemei ry school MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE Date: 2014-2016 Contact: Helen Kim, City of Mountain View, Public Works Department, helen.kim@mountain- view.gov, (650)903-6010, PO Box 7540, Mountain View, CA 94039 Contract: $150,000 14 Alta developed the Bicycle Transportation Plan Update for the City of Mountain View. Tasks included developing a detailed plan for a network of low -stress, on -street bicycle facilities; identifying bikeway connec- tions and amenities such as bicycle parking that promote bicycle travel to community centers, schools, employment centers and adjacent communities; and establishing goals and performance measures to track the progress of the plan in the years to come. $3.5 million has been programmed into the City's capital improvement planning process to improve the bicycle and pedestrian environment. OWE aourE »«.«. LIGHT RAIL PM"" CALTRAIN p LIGHT RAIL/ CALTRA I N STATfO N S & TRANSIT CENTERS MOUNTAIN VIEW CITY LIMITS PARKS * EMPLOYMENT CENTERS © HOSPITAL h SCHOOL ■ BBE 5HARE STATIONS PROPOSED BIKE PARKING MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE Date: 2014-2016 Contact: Helen Kim, City of Mountain View, Public Works Department, helen.kim@mountain- view.gov, (650)903-6010, PO Box 7540, Mountain View, CA 94039 Contract: $150,000 14 Alta developed the Bicycle Transportation Plan Update for the City of Mountain View. Tasks included developing a detailed plan for a network of low -stress, on -street bicycle facilities; identifying bikeway connec- tions and amenities such as bicycle parking that promote bicycle travel to community centers, schools, employment centers and adjacent communities; and establishing goals and performance measures to track the progress of the plan in the years to come. $3.5 million has been programmed into the City's capital improvement planning process to improve the bicycle and pedestrian environment. Bicycle and Pedestrian Master Plan Update I Alta Planning + Design MONTEREY ROAD COMPLETE STREETS DEMONSTRATION, MORGAN HILL Alta led a Complete Streets demonstration project for a six-month pilot of roadway and public space improvements on Monterey Road in the City of Morgan Hill. Meetings were held with City staff, stakeholders, and residents to determine the top two alternatives which were temporarily built in a three-day pop-up event. During the demonstration, Alta staff engaged members of the public and collected feedback through online and paper surveys and real-time feedback. Alta created an evaluation report on the demonstration and provided design and monitoring services for the next phase of semi-permanent implementation. The project team explored removing existing speed cushions, implementing concurrent pedestrian signal phasing, and coordinating wayfinding signage to direct through motor vehicle traffic to parallel facilities. The project team evalu- ated the impacts of the re -configuration at three and six months after installation to help determine the appropriate long-term solution. Date: 2014 Contact: City of Morgan Hill, Karl Bjarke, (408) 776-7332, Karl. Bjarke@MorganHill.ca.gov, 17575 Peak Avenue, Morgan Hill, CA 95037 Contract: $209,000 TYPICAL PERSON RIDING A BIKE PRE -PILOT "I have many friends who go to Britton and are scared of getting hit on their way to sr.hoal. This makes the road safer." END -PILOT am CMORE REASONABLE DISCOURAGE SAFFOR . SPEEDS TRUCK TRAFFIC BICYCLISTS EMERGENCY LONGER VEHICLE * VEHICLE FLEXIBILITY TRAVELTIME 15 City of San Rafael I Alta Planning + Design Project Approach Task 1. Initiation and Management Alta believes in strong coordination with our clients. For the San Rafael Bicycle and Pedestrian Plan Update project, strong collaboration with the City's Bicycle and Pedestrian Advisory Committee (BPAC) will help deliver the product on schedule, on budget, and with a high-level of community support. Kick-off Meeting. The project kick-off meeting provides an opportunity for the project team to develop a shared vision for how to engage San Rafael residents and workers on bicyclist and pedestrian issues, and define the high-level goals of the plan. Alta will conduct an introductory telephone or videocon- ference interview with City staff to discuss project objectives and craft the agenda for the project kick- off meeting. The kick-off meeting agenda will include: • Introductions. • Review of project schedule and milestones. • Facilitated discussion of project objectives. • Definition of action items throughout the project • Agreement on project meeting schedule. • Discussion of the desired format for the Plan document. The City will secure a meeting room, identify meeting attendees. and confirm attendance. Ongoing Project Management. Throughout the project, there will be ongoing coordination between 16 Alta's project manager and the City of San Rafael project manager - including email, phone and written communication to keep the City up-to-date on Plan development. Upon project initiation, Alta will work with City staff to finalize the work scope and budget. Alta will prepare and maintain a project schedule throughout the life of the project. Alta will oversee the budget expendi- tures of the consultant team, including subcontrac- tors. Invoicing on the project will occur monthly with a status report provided identifying potential delays and proposed corrective actions. Alta will employ a three-tier quality control program including a detailed review of deliverables by the project manager, principal, and a copy editor prior to sending to the City. Deliverables: • Project kick-off meeting, facilitated by two members of the Alta team, with a kick-off meeting agenda and memo summary. • Finalized scope of work and project schedule. • Monthly progress reports, including work completed, upcoming deliverables, action items with identified responsibilities, and identified issues or problems. Task 2. Engagement and Outreach Project Website. Using our in-house graphic and web design expertise, Alta will design and host a project website, with the web address to be confirmed with City staff. The webpage will provide the public and Did you know. 6ku nm q nm new ys,m n rNxr eeeYM� bar epN P.�r Mrtw r9�^=f IV�^k N mm reeu� my.�e«�rp.du2 Alta develops interactive websites for many of our bicycle and pedestrian planning projects. A recent example is for the Calaveras County Bicycle, Pedestrian and Safe Routes to School Plan www.walkandbikecalaveras.ora interested stakeholders updated project informa- tion (such as meeting dates or the availability of draft documents) and contact information. Our online pres- ence will enable our team to crowdsource project ideas via interactive mapping. Website visitors will be able to identify specific locations or routes and provide comments about each. We will use these suggestions when developing recommendations in the draft plan. Public Workshop. Alta, the City, and the BPAC will co -lead a Public Workshop, designed to reach a large swath of San Rafael residents and workers. The purpose of the Public Workshop will be to solicit community feedback on bicycle and pedestrian issues, including issues related to infrastructure, programs, and policies. The format of the Public Workshop will be broken into several stations for community members to provide feedback. Alta will help facilitate an interactive activity targeted at kids ten years old and younger, allowing attendees to bring their entire families. Depending on attendance and the flow of people to the workshop, Alta will facilitate a brief wrap-up discussion about the biggest takeaways of the workshop. Alta will develop the agenda, presentation materials, maps, methods to gather input, and summary notes. The City will secure a meeting room, notify Alta of the meeting room layout and availability of outlets and monitors, advertise the meeting to the public, and provide snacks for the meeting. Targeted Outreach. The BPAC will conduct targeted outreach, collecting feedback on proposed proj- ects and prioritization. At the kick-off meeting, the Bicycle and Pedestrian Master Plan Update I Alta Planning + Design During workshops and meetings, the Alta team will solicit input from a broad audience of community members. project team will discuss potential targeted outreach opportunities. Alta will provide the BPAC with recommendations for facilitating mini -workshops with interested stake- holder groups and outreach at transit hubs, festivals, and other select locations, including how to meaning- fully engage people in a discussion about bicycle and pedestrian issues in San Rafael. If the project team is interested in pursuing pop-up events as part of this Plan, Alta will: • Work with City staff and the BPAC to identify a list of pop-up event opportunities. • Help define the format of the event(s). • Identify data collection opportunities (e.g., written surveys, map exercises, etc.). • Provide electronic copies of previously developed public outreach collateral. 17 City of San Rafael I Alta Planning + Design KICK-OFF MEETING IJ PUBLIC WORKSHOP ■ 9 PROPOSED IMPLEMENT FINAL PUBLIC BPAC CITY DRAFT REVIEW REVIEW REVIEW BPAC PRIORITIZATION [' MEETING TOP 5 _11V�j'J PROJECT PRIORITIES DRAFT PLAN For the San Rafael Bicycle and Pedestrian Master Plan Update, Alta will use an effective plan development process. The BPAC will staff and facilitate targeted outreach activities. The City will consolidate and share any public feedback gained through targeted outreach events with Alta. Ill Meetings. Alta will lead four BPAC meetings - including the kick-off meeting, public workshop, and two additional BPAC meetings, described below. At the first meeting, Alta will present the consolidated findings from the online engagement efforts and the public workshop, followed by an initial list of proposed projects, programs, and policies. The BPAC will have an opportunity to identify any missing projects, programs, and policies, and Alta will use the updated draft list to facilitate a discussion on a method to priori- tize the projects. Alta will conduct a prioritization exer- cise with the BPAC and the City to develop a draft list of project priorities. Before closing the meeting, Alta will empower the BPAC to take this list of project prior- ities back to the engaged constituencies and to solicit feedback through the project website, identifying their top five (5) projects for implementation over the next five (5) years. 18 At the final BPAC meeting, Alta will facilitate a discus- sion about the draft plan and work with the City and the BPAC to identify edits, as well as solidify the project priority list. The City will secure meeting rooms, advertise the meetings to the BPAC, and confirm attendance. Optional. "Four Types of Bicyclists" Survey. As an optional task, San Rafael residents will also be able to complete Alta's "Four Types of Bicyclists" visual survey that builds on Roger Geller's pioneering work to provide the City with a baseline of resident percep- tions of bicycle infrastructure quality by sorting resi- dents into one of four categories: Strong and Fearless, Enthused and Confident, Interested but Concerned, and No Way No How. Alta will customize the survey to reflect conditions familiar to San Rafael residents through the use of photos from around Marin County. Additionally, Alta will use its existing database of similar survey responses conducted in other cities to show how San Rafael resident's preferences compare to these cities and to assess the latent demand for bicycling in the city. Deliverables: • Project website, updated at key project milestones, including an online version of the project's back- ground information, interactive mapping tool, needs analysis, survey, proposed policies and recommen- dations, and draft and final plan documents. • One (1) public workshop facilitated by up to two (2) members of the Alta team and workshop summary. • Two (2) additional BPAC meetings facilitated by one member of the Alta Team, including agendas and meeting summaries. Task 3. Collect and Review Existing Data/Conditions Data Collection. Alta will provide the City with a Data Request Memo, outlining the data needed to make the plan update compliant with Caltrans' Active Transportation Program (ATP) requirements. Project and Expenditure Review. Documenting successful projects completed between the 2011 plan update and the 2016 plan update can go a long way in inspiring enthusiasm among stakeholders. Alta will summarize annual bicycle and pedestrian expenditures in San Rafael and will illustrate recently completed projects per ATP requirements. Plan and Policy Review. Alta will review related plans, policies, and recent legislation. The review will help identify opportunities to incorporate bicycle and pedestrian infrastructure into transportation and larger planning efforts. This review will include the following: • MTC Regional Bicycle Plan for the San Francisco Bay Area • Marin County Bicycle and Pedestrian Plan • Novato, San Anselmo, and Larkspur Bicycle Plans • San Rafael Civic Center Station Area Plan • North San Rafael Vision Promenade Conceptual Plan The City will also describe the extent of existing bicycle programs in the City, including recreational programs and events run by the City. Existing Conditions. Alta will illustrate and docu- ment existing bicycle and pedestrian conditions in San Rafael in compliance with ATP requirements. Using City provided data, Alta will map existing bicycle facilities, support facilities (bicycle parking, showers, etc.), and Bicycle and Pedestrian Master Plan Update I Alta Planning + Design pedestrian facilities (including facilities at major transit hubs). In addition, Alta will summarize bicycle and pedestrian wayfinding and signage standards in Marin County, existing bicycle -and pedestrian programs (such as Safe Routes to Schools), and existing efforts to document and evaluate the success of bicycle and pedestrian projects. Deliverables: • Data request memo. • Up to four (4) maps of existing bicycle and pedes- trian facilities. • Technical memorandum summarizing relevant find- ings of up to 10 plans or other documents provided by the City, bicycle and pedestrian expenditures between 2011 and 2016, and existing bicycle and pedestrian conditions in San Rafael. Task 4. Needs Assessment Identifying needs is a critical step in any bicycle and pedestrian master plan process. Alta will examine both bicycle and pedestrian needs, paying specific atten- tion to active transportation needs for groups that are active transportation/transit dependent, for seniors, and for the disabled. Needs refer to both deficien- cies in the existing networks or infrastructure and to opportunities to improve those networks to increase walking and bicycling in San Rafael. Needs will be identified through a combination of public outreach, a review of land use and sociodemo- graphic patterns, existing and forecasted demand, and a safety analysis of existing and potential safety 1419311TW492111 Land Use Analysis. Alta will analyze existing and planned land use patterns to identify the most impor- tant corridors for future bicycle and pedestrian infrastructure. Demand, Equity, and Economic Benefits Analysis. Alta will conduct interrelated analyses to identify the potential for increased bicycling and walking in San Rafael, the location of Communities of Concern in San Rafael (per MTC guidelines), and existing economic benefits of current rates of bicycling and walking. Safety Analysis. Alta will perform a detailed anal- ysis of Statewide Integrated Traffic Records System (SWITRS) data for the past 10 years to identify and map individual streets and intersections experiencing 19 City of San Rafael I Alta Planning + Design SrrifvtriJlty AnvlysfS n*e2e ,. .. .a eonw.+ . �.�.. Alta's analysis tools will evaluate current and future walking and biking demand. high numbers of collisions involving bicyclists and pedestrians. Additionally, we will work with City staff and local stakeholders to identify high-risk intersec- tions, difficult grades, and areas with high stress for bicycling and walking, such as high-volume or high- speed roadways. Alta will prepare graphics to illustrate the locations of collisions and high -street roadways. Information derived from the collision analysis will be used to iden- tify specific locations for further review and proposed improvements. Community -Identified Issues. Using data received from the project website, BPAC meetings, and Public Workshop, Alta will organize and summarize the problem areas for bicycling and walking in San Rafael, including gaps in infrastructure, policy, and programs. 20 Deliverables: • Maps illustrating land use patterns, MTC's Communities of Concern within San Rafael, and bicycle- and pedestrian -involved collisions resulting in injuries or fatalities over the last ten years of avail- able data. • Technical memorandum summarizing the method and results of the needs analysis. Task 5. Recommended Network, Implementation, and Funding Strategies The core of the plan will be an identification of recom- mended projects and programs for future implemen- tation. This task will provide San Rafael with a list of projects, a method to prioritize projects, and identifi- cation of funding sources to support future projects. This Task will synthesize the information collected in Tasks 2, 3, and 4 to develop infrastructural and programmatic recommendations and a clear path forward for prioritization and implementation for the City to provide the most benefit to the most residents following plan adoption. Alta will work collaboratively with the City and BPAC to develop a recommended network that includes: • Bikeway, pedestrian and trail network improvements • Spot improvements • Future studies (signal timing, over/under cross- ings, trails, or other projects that will require further study) • Future projects (suggested routes to school maps, streetscape corridor plans, etc.) • Recommended programs that address education, encouragement, enforcement and evaluation Project Identification. The projects will be gathered from the analysis of existing conditions, the commu- nity survey, and any additional input gathered through the process. The projects will be organized by Plan goals and objectives, and will include information to support prioritization, including: • Demonstrated need (collisions, demand, commu- nity identified priorities) • Roadway type (arterial, collector, local) • Connectivity (connection to key activity centers) • Overcomes barriers Project Evaluation and Prioritization. The proposed projects will be evaluated using a qualitative process developed by the consultant team, with input from the BPAC and the public. Typical project evaluation criteria include: • Public Support: The public meetings and BPAC will be designed to best understand public priorities for investments in active transportation in San Rafael. • Safety: The project addresses safety concerns such as reported collisions. • Community Identified Improvement: The project is at a community identified challenge area. • Connectivity: The project improves or provides a connection to a key destination. • Transit Coordination: The project improves connec- tions to transit. • Feasibility/Cost Effectiveness: The project can be implemented within a one -to -five year time frame. F� Alta will map recommended bicycle and pedestrian facilities. Bicycle and Pedestrian Master Plan Update I Alta Planning + Design Projects that require outside agency approval or significant funding will receive lower scores. Recommended Network. Based on our evaluation and public and stakeholder input, Alta will develop a recommended network that includes both bicycle and pedestrian facilities. We will make sure that the network includes top community priorities, while providing a connected network. Alta will also identify supporting infrastructure needed for a comprehensive bikeways network and inviting pedestrian ways, including wayfinding signage, end of trip facilities (such as bicycle racks, storage and lockers), and similar infrastructure. Funding. As a mid-sized City, San Rafael's ability to fund projects depends greatly on its ability to leverage regional, state, and federal funds. Alta has signifi- cant experience helping cities throughout California apply for and receive Caltrans Active Transportation Program (ATP) grant funds and we have significant Alta is an expert in state -of -the -practice pedestrian improvement options, including crossing aids such as audible pedestrian signals and facilities such as curb bulb -outs. 21 City of San Rafael I Alta Planning + Design success helping agencies apply for Federal TIGER grant funds for active transportation projects. Alta will identify possible funding sources, including County and regional funds, Caltrans ATP grants, California Strategic Growth Council grants, and others. For the priority projects identified for project sheets and/or conceptual design, Alta will review eligibility for these funding sources and identify time -frames for grant development and application. Priority Project Sheets. Alta will provide up to two priority project sheets that include the information required for grant applications. These sheets provide a tool to help San Rafael quickly implement projects by readying the City to apply for state and federal grants. Alta will use high quality photos and design guideline graphics to describe and articulate project intent. This task will take place after projects have been priori- tized through the planning process but before comple- tion of the final plan. Deliverables *Technical memorandum summarizing prioritized projects, including complete list of project, prioriti- zation criteria and funding sources. e Two (2) Priority Project Sheets. Task 6. Draft and Final Plan Administrative Draft Plan. Based on the tasks outlined above, Alta will prepare an Administrative Draft Bicycle and Pedestrian Master Plan Update for submittal to the City. The Administrative Draft Plan will be based on all previously submitted maps and technical memoran- dums, incorporating city comments received to date. The City will provide one internally consistent, consoli- dated list of specific Admin Draft Plan edits. Draft Plan. Following City review of the Administrative Draft, Alta will prepare a revised Draft Bicycle and Pedestrian Master Plan Update for BPAC and public review. The City will advertise the Draft Plan to the public and will organize a BPAC meeting to review the Draft Plan as part of Task 2. The City will provide one internally consistent, consolidated list of specific 22 Draft Plan edits. Following public and BPAC review of the Draft Plan, Alta will prepare a Draft Bicycle and Pedestrian Master Plan Update for submission to San Rafael's City Council. Council Presentation. Alta will develop and deliver a presentation on the Draft Plan to the San Rafael City Council. The City will be responsible for subsequent City Council presentations or any other presentations of the Final Plan. Final Plan. Following the presentation of the Draft Plan to City Council, Alta will prepare the Final Bicycle and Pedestrian Master Plan Update. Deliverables: e Administrative Draft Plan, Draft Plan, and Final Plan, (in Microsoft Word and PDF format). One comment workbook each for the Administrative, Draft, and Final Plans (in Microsoft Excel format). e One (1) member of Alta will deliver the presentation to City Council. City of xai r o eSan Maa Citywide SMaster Plan .eow�rom Alta has dynamic graphic presentation capabilities, and we have recently prepared many graphically compelling planning documents. An example includes the San Mateo Citywide Pedestrian Master Plan, shown above. Bicycle and Pedestrian Master Plan Update I Alta Planning + Design The schedule has been carefully organized to sequence key tasks, meetings, and deliverables, providing an effi- cient process and thorough review of all products as they are developed. Task 1. Initiation and Management Kick-off Meeting X Ongoing Management Task 2. Engagement and Outreach Project Website - Public Workshop BPAC Meetings Task 3. Collect and Review Existing Data/Conditions Data Collection Project and Expenditure Review Plan and Policy Review Existing Conditions Task 4. Needs Analysis Land Use Analysis Demand, Equity, & Economic Benefits Analysis Safety Analysis Community -Identified Issues Task 5. Recommended Network, Implementation, and Funding Strategies Project Identification Project Evaluation and Prioritization Recommended Network Funding Priority Project Sheets Task 6. Draft and Final Plan Administrative Draft Plan Draft Plan Council Presentation Final Plan Aftercare (Project Closeout, Optional Website Migration) X 0 0 LEGEND Task Progress X Meeting / Workshop Deliverable Client Review 23 City of San Rafael I Alta Planning + Design Alta Planning + Design does not have a current or potential conflict of interest relative to this bid. 24 .71 VR % '-' N. 40 �r A DIX: RESUMES -.111.0ar ti t As e5iw�K. Vs ' •e + y: t1�1Ak j i K t �rill I "I appreciate the work led by the Alta team to update the bicycle and pedestrian plans in Marin County and value their expertise and commitment throughout the planning process. The plans are a critical element and blueprint needed for jurisdictions to implement bicycle and pedestrian projects." -Scott McDonald, AICP, Senior Transportation Planner Transportation Authority of Marin City of San Rafael I Alta Planning + Design EDUCATION Master of City Planning, George Washington University, 1987 BA, University of California, Berkeley, 1981 PROFESSIONAL HIGHLIGHTS Alta Planning + Design, 1996 - Senior Associate, Fehr & Peers Associates, 1992-1996 Associate, Wilbur Smith Associates, 1990-1992 PROFESSIONAL ORGANIZATIONS Association of Pedestrian and Bicycle Professionals American Planning Association Institute of Transportation Engineers Rails -to -Trails Conservancy 26 Michael G. Jones, MCP Principal -in -Charge arm PLANNING + GESIGN Michael is the founder of Alta, and is recognized as one of the top experts in the world in the areas of bicycle, pedestrian, and trail planning and design. He has managed more than 1,000 studies since 1985, ranging from major national, state, and regional plans to corridor studies to plans for small towns. He has developed innovative methodologies and models for topics such as bicycle demand, GIS -linked roadway suitability, and shared -use parking. He has presented to and been published by the Institute of Transportation Engineers, the American Planning Association, the American Society of Landscape Architects, and the Rails -to -Trails Conservancy. RELEVANT EXPERIENCE MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE Michael is Principal -in- Charge of a unique project for the Transportation Authority of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta is working with individual bicycle advisory committees in each jurisdiction to deter- mine unique network recommendations. Alta's tasks include outreach facilitation, achieving legislative and funding compliance for Caltrans' Active Transportation Program, preliminary engineering for 21 high-priority projects, a prioritized Action Plan for project implementation, and a Bicycle Friendly Community application for each jurisdiction. MARIN COUNTY BIKE SHARE FEASIBILITY STUDY Michael was Principal -in -Charge of a comprehensive feasibility report for the Transportation Authority of Marin (TAM) that outlines the goals, benefits, context, estimated demand, financial needs, and implementation steps for a county- wide bike share program in Marin. Alta used Census data, local knowledge, and a proprietary bike share demand model based on existing U.S. systems to define a potential 300 -bicycle phased system with customized elements for Marin's unique environment. MARIN COUNTY NON -MOTORIZED TRANSPORTATION PILOT PROJECT DOCUMENTATION Michael led this project to provide the documentation for the $100 million Non -motorized Transportation Pilot Project (NTPP), using the National Bicycle and Pedestrian Documentation Project and Seamless Travel Models. The purpose of the NTPP was to evaluate the impact of focused investment in four communities (Marin County, CA, Columbia, MO, Sheboygan, WI, Minneapolis, MN) in bicycle/pedestrian facilities and programs. Alta led the data collection (counts and surveys) in 2007 and again in 2010, and developed the model used to measure the shifts in walking/ bicycling, reduced vehicle miles, and health, and transportation. SONOMA MARIN AREA RAPID TRANSIT (SMART) PATHWAY PLAN Alta led the planning and preliminary engineering of the 72 -mile SMART Pathway project, between Healdsburg and larkspur in Sonoma and Marin Counties. The pathway is proposed to be located adjacent to the planned commuter rail line, and includes extensive wetland issues, creek crossings, cut and fill, roadway crossings, and other issues. EDUCATION MS, Transportation Systems Engineering, Georgia Tech, 2014 MCRP, Transportation Planning, Georgia Tech, 2014 BA, Urban Planning and Historic Preservation, The College of Charleston, 2011 PROFESSIONAL HIGHLIGHTS Alta Planning + Design, 2014 - Graduate Teaching Assistant, School of City and Regional Planning, Georgia Institute of Technology, 2012-2014 Planning and Engineering Intern, Kittelson and Associates, 2013 Planning Intern, Atlanta Bicycle Coalition, 2012 PROFESSIONAL ORGANIZATIONS American Planning Association Association of Pedestrian and Bicycle Professionals Bicycle and Pedestrian Master Plan Update I Alta Planning + Design Kyle James alta Project Manager J PLANNING + pE51GN Kyle offers experience in task and project management, active transportation plan- ning, online engagement tools and public engagement plans, cartography and data visualization, data management and count program development, sustainability indicators and multimodal performance measures, and economic, safety, demand, and greenhouse gas analyses. His work in the public, private, and non-profit sectors stems from a desire to facilitate transparent planning processes that place financial decisions in the hands of people that will be most affected by them. RELEVANT EXPERIENCE MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE Kyle is serving as the Lead Project Planner on four active transportation plan updates in the municipalities of Corte Madera, Novato, Sausalito, and Tiburon, as well as updating Marin County's overall active transportation plan. The plan update process includes inventorying existing facilities, facilitating community workshops, and developing a policy framework that works for all users across the county. CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN Kyle is working with Caltrans to develop California's first statewide active trans- portation plan, with the goal of providing a user-friendly document that provides guidance to policy makers and shapes a vision for long-term bicycle and pedestrian planning across the state. Kyle's focus in the planning process is creating a targeted public engagement plan, developing comprehensive active transportation perfor- mance measures, creating a data collection plan to support continuous system eval- uation, and assessing the current benefits of active transportation in California. BERKELEY BICYCLE PLAN UPDATE Kyle is supporting an update of the City of Berkeley's 2005 bicycle plan through an extensive public engagement effort that includes large public workshops, pop - events, door-to-door surveys, and online engagement tools. Kyle is working to coalesce the feedback received from the various public forums with safety, connec- tivity, land use, parking, demand, and level of stress analyses to prioritize bicycle funding in Berkeley for the next decade. CONCORD ACTIVE TRANSPORTATION PLAN Kyle led residents in a walking audit of existing conditions of pedestrian infrastruc- ture in downtown Concord, CA. The audit focused on safe routes to transit, including the city's BART station. Kyle summarized resident feedback for inclusion in project and policy recommendations. MORGAN HILL COMPLETE STREET PILOT PERFORMANCE MONITORING Based on an intensive public engagement process, Kyle led the development of a performance monitoring plan that tracked 16 Complete Street performance measures over a six-month period and produced a graphic -intensive summary of the data to aid City Council in forming a decision on a politically contentious Complete Street project. 27 City of San Rafael I Alta Planning + Design EDUCATION MURP, San Jose State University, 2014 BS, University of California - Davis, 2010 PROFESSIONAL HIGHLIGHTS Alta Planning + Design, 2014 - Graduate Student Intern, City of San Jose Department of Transportation, 2014 Lola Torney alta Planner NNEW" PLANNING + DESIGN Lola has over five years of experience in active transportation and transportation modeling. She has worked on bicycle rack implementation programs and has an extensive background in public workshop planning and engagement, bicycle colli- sion analysis, and editing and proofreading. Lola is skilled at bringing many types of stakeholders together for respectful and useful discussions. She is dedicated to seeing that people have many safe and effective options as they travel. RELEVANT EXPERIENCE NOVATO BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE Alta is leading the Bicycle Master Plan updates for jurisdictions within Marin County. Lola assisted with the Novato Bicycle and Pedestrian Plan update. She assisted with much of the existing conditions chapter, especially the collision analysis updates, the existing bicycle routes inventory, air quality improvements, and Safe Routes to School program updates. LOS ALTOS PEDESTRIAN MASTER PLAN Alta is leading the Pedestrian Master Plan for Los Altos. The Plan includes extensive and detailed recommendations for the whole city, policy recommendations, project cost estimates, and a Suggested Routes to School chapter which will be used as a separate report. Lola assisted with program recommendations, map edits, executive summary compilation, and addressing client comments. Planning Intern, County GOOGLE BIKE VISION PLAN, SANTA CLARA COUNTY of Santa Clara, 2014 Alta is providing on-call bicycle planning and design services for Google, the primary component of which is development of a vision network of commuter bikeways President, Urban providing access to the North Bayshore campus in Mountain View. The Vision Plan Planning Coalition, is being coordinated with neighboring cities, the Santa Clara Valley Transportation 2013-2014 Authority, and the Metropolitan Transportation Commission. Ultimately, the Vision Plan and the process of developing it will foster inter -agency support of a connected PROFESSIONAL bicycle commuter network that serves the northern part of Silicon Valley. Lola has REGISTRATIONS done extensive fieldwork, including collecting measurements and taking photo- graphs to ensure the plan is as accurate as possible. American Planning Association (#269970) PALO ALTO BICYCLE BOULEVARDS FEASIBILITY AND DESIGN Alta is leading a project in Palo Alto to upgrade the existing bicycle boulevard and expand the concept to more roadways in the city. Lola has assisted with the public outreach and comments, fieldwork, and memos of recommendations. MONTEREY ROAD COMPLETE STREET PROJECT, MORGAN HILL Alta led a Complete Streets demonstration project for a six-month pilot of roadway and public space improvements on Monterey Road. Meetings were held with City staff, stakeholders, and residents to determine the top two alternatives which were temporarily built in a three-day pop-up event. Lola helped with public outreach logistics as well as the demonstration for the pilot phase of the preferred alternative, including project setup and collecting surveys. 28 EDUCATION BA, Geography and Geospatial information Systems, UCLA, 2015 PROFESSIONAL HIGHLIGHTS Alta Planning + Design, 2015 - City of Santa Monica, GIS Intern, 2014-2015 PROFESSIONAL REGISTRATIONS Association of American Geographers Bicycle and Pedestrian Master Plan Update I Alta Planning + Design Zachary Robinson GIS Analyst alta M PLANNING + pM.. Zachary is an avid urban geographer with two years of directly relevant experience who specializes in analyzing and visualizing geographic data. He recently graduated from the University of California, Los Angeles (UCLA) with a bachelor's degree in Geography and Geospatial Information Systems (GIS). Zachary worked for the City of Santa Monica as a temporary GIS Analyst, where he regularly prepared maps and reports for city employees and residents. He is passionate about cartography and this is evident in the recent maps he has designed for various projects at Alta. Zachary is skilled in spatial analysis methods, data research and design, cartography, and web -mapping. RELEVANT EXPERIENCE BERKELEY BICYCLE PLAN UPDATE, 2015-2016 Alta is currently working with the City of Berkeley to update their existing bicycle plan. Zachary's tasks include analyzing public comments on existing bicycle facility conditions in Berkeley and producing maps that visualize common areas of public concern. As Alta's work continues, he will be responsible for producing maps that show Alta's proposed recommendations. CAPITAL BIKESHARE PROGRAM, WASHINGTON, DC, 2015 For the past five years, Alta has worked in conjunction with various public and private entities to develop a successful and sustainable bikeshare program in the Washington, DC metro area. Recently, Zachary was tasked with creating a series of maps that visualized system usage trends for the program's quarterly report.. COALINGA ACTIVE TRANSPORTATION PLAN, 2016 Alta is currently leading efforts to develop a comprehensive active transportation plan for the City of Coalinga, located in California's Central Valley. Zachary assisted in preparing maps that analyze existing bicycle facilities and pedestrian/bicycle related collisions in Coalinga. DALY CITY SUSTAINABLE TRANSPORTATION PLAN, 2015 In preparation for Alta's involvement in Daly City's transportation plan, Zachary collected and visualized trends in pedestrian and bicycle collisions. MARYSVILLE BICYCLE AND PEDESTRIAN MASTER PLAN, 2015 Alta is currently working with the City of Marysville to design and implement a comprehensive bike and pedestrian master plan. Zachary produced a series of maps for this project that show existing and proposed facilities and areas in the city that require additional planning and research. 29 City of San Rafael I Alta Planning + Design EDUCATION BS, University of North Florida, 2010 PROFESSIONAL HIGHLIGHTS Alta Planning + Design, 2014- Floriduh, Full Stack Developer, 2012-2014 Bisk Education, Front-end Web Developer and Designer, 2012-2013 30 David Pollard alta Web Developer NNEW" PLANNING + DESIGN David is an experienced web developer. He excels at open web technologies and upholds web standards. David works on the client side and server side of code devel- opment. He uses HTMLS, SASS, and JavaScript to engineer for the modern web. David is experienced with content management systems and server side program- ming languages including PHP, node.js, Ruby, Wordpress, and Ruby on Rails. He is also a traveler, footballer, blogger, and citizen scientist, with a particular interest in the creation of interactive data visualizations. RELEVANT EXPERIENCE ALAMEDA COUNTY SAFE ROUTES TO SCHOOL Alameda County's Safe Routes to School website is built on top of Wordpress. Safe Routes to School offers programs and events to promote the adoption of healthy and environmentally friendly methods of getting to school. The website (alamed- acountysr2s.org/) offers information about Safe Routes to School, programs and events. The site also has a blog, news room and contact form. BIKE MOUNTAIN VIEW Bike Mountain View is the bicycling master plan for the City of Mountain View. With the goal to improve the city's bicycling and pedestrian mobility, the website (www. bikemountainview.com) offers an event calendar and contact form, with more updates to come. SOUTH BAY BICYCLE MINI -CORRAL PLAN FOR THE CITIES OF HERMOSA BEACH, REDONDO BEACH, AND MANHATTAN BEACH Building on the South Bay Bicycle Master Plan developed by Alta in 2012, this bicycle parking master plan recommends and prioritizes locations for bicycle mini -corrals in the three participating cities. David created a customized website and interactive online map (www.southbaybikecorraIs.org) for public engagement in the planning process. METROPOLITAN TRANSPORTATION COMMISSION REGIONAL SCHOOL AND YOUTH OUTREACH PROGRAM (RSYOP) The RSYOP is a four-year effort in the San Francisco Bay Area region that aims to educate, inspire and empower youth and their families to walk, bicycle, carpool, and take transit to reduce greenhouse gas emissions related to transportation. David is maintaining and updating the program website (www.sparetheairyouth.org), which provides regional resources for students, parents, teachers, and program providers. GOPILSEN GoPilsen is helping Chicago's Pilsen neighborhood explore by walking, biking, transit, and car share. The website (gopilsen.org) offers information about the public transit system, bicycle routes, walkways, and car share companies to help residents get around. The website also provides free resources including maps, safety gear, and water bottles. A survey is included to acquire data on how people get around Pilsen. The website, in both English and Spanish, was developed using Fuel CMS, which is built on top of Codeigniter. EDUCATION B.S. Civil Engineering, Colorado State University, 1985 PROFESSIONAL HIGHLIGHTS Parisi Transportation Consulting, 2000 - PROFESSIONAL REGISTRATIONS Registered Civil Engineer and Traffic Engineer Certified Walkable Community Workshop Trainer (Caltrans and Dept. of Health Services National trainer in Traffic Calming and Safe Routes to Schools Bicycle and Pedestrian Master Plan Update I Alta Planning + Design David Parisi, PE, TE Principal Transportation Engineer IRdHSPRRTUIRHCONSIWNG David Parisi manages a variety of challenging transportation projects throughout the West Coast. Mr. Parisi's 27 years of experience include various aspects of trans- portation planning, and civil and traffic engineering. He spearheads multi -disci- plinary transportation projects from inception through design and development. These projects include: highway, railway, and multi -modal corridor studies; area - wide traffic circulation studies; roadway and interchange feasibility analyses; access planning for pedestrians, bicyclists and people with disabilities; localized traffic impact evaluations; and transportation system improvements. David Parisi special- izes in developing Complete Street, transit and transit -oriented development, traffic calming, and Safe Route to School project RELEVANT EXPERIENCE COMPLETE STREETS Better Market Street Plan, San Francisco: Project manager >> Miller Avenue Plan, Mill Valley: Project manager >> Bridgeway Multimodal Project , Sausalito: Project manager 19th Avenue/Park Presdio Transportation Plan: Project manager >> Front Street (SR 22) Main Street Project, Salem: Traffic engineer >> Tacoma Main Street Project, Portland: Traffic engineer TRANSIT AND TRANSIT -ORIENTED DEVELOPMENT >> Geary Corridor Bus Rapid Transit, San Francisco, Project manager >> CascadeStation TOD, Portland: Project manager >> Third Street Light Rail Project, San Francisco: Transportation engineer >> Loma Rica Ranch TND, Grass Valley: Transportation engineer )> Portland -Vancouver High Capacity Transit: Transportation engineer >> AirMAX Light Rail Project, Portland: Transportation engineer TRAFFIC CALMING >> Moraga Boulevard Traffic Calming Project, Lafayette: Project manager Traffic Calming Guidebook Development, Various Cities: Manager >> San Jose Schools Traffic Calming Program, San Jose: Project manager >> Concord Traffic Calming Program, Concord: Transportation engineer Golden Gate Park Traffic Calming Plan, San Francisco, Manager >> Grange Street Traffic Calming Project, Redding: Project manager SAFE ROUTES TO SCHOOL >> Marin County SR2S Program, Marin County: Program manager Santa Barbara SR2S Project, Santa Barbara: Transportation engineer ITE School Safety Task Force, California: Committee chair >> Safe Routes to School Training Workshops, National: Project manager California Statewide Safe Routes to School Committee: Member » Pasadena Suggested Routes to School Program: Project manager 31 ROUTING SLIP / APPROVAL FORM INSTRUCTIONS: Use this cover sheet with each submittal of a staff report before approval by the City Council. Save staff report (including this cover sheet) along with all related attachments in the Team Drive (T:) --> CITY COUNCIL AGENDA ITEMS 4 AGENDA ITEM APPROVAL PROCESS 4 [DEPT - AGENDA TOPIC] Agenda Item # Date of Meeting: 11/21/2016 From: Bill Guerin Department: Public Works Date: 11/10/2016 Topic: BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE Subject: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES AGREEMENT WITH ALTA PLANNING AND DESIGN TO ASSIST WITH THE UPDATE OF SAN RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN, IN AN AMOUNT NOT TO EXCEED $60,000 Type: ® Resolution ❑ Ordinance ❑ Professional Services Agreement ❑ Other: Staff Report APPROVALS ® Finance Director Remarks: Van -Approved ® City Attorney Remarks: LG -Approved 11/14/16 with changes shown. ® Author, review and accept City Attorney / Finance changes Remarks: 11-15-16 KM ® City Manager Remarks: FOR CITY CLERK ONLY File No.: Council Meeting: Disposition: