The URL can be used to link to this page

Home My WebLink AboutCC Resolution 9565 (Economic Vision Work Program)SAN RAFAEL CITY COUNCIL Resolution NO. 9565 A RESOLUTION APPROVING WORK PROGRAM FOR AN ECONOMIC VISION FOR THE CITY OF SAN RAFAEL WHEREAS, economic development is an item of concern to the San Rafael City Council; and WHEREAS, there is an important connection between economic de- velopment and San Rafael's safe, healthy, prosperous and liveable environ- ment and quality of life; and WHEREAS, the San Rafael Chamber of Commerce has offered their participation and assistance in an effort to discuss economic issues; and WHEREAS, a visioning process with substantial public participation and technical evaluation will provide a basis of agreement to move forward on strategies, programs and policy development. NOW, THEREFORE IT IS RESOLVED that the San Rafael City Council in partnership with the San Rafael Redevelopment Agency and the San Rafael Chamber of Commerce will prepare an Economic Vision as described in the staff report presented at the Special Joint Agency and Council meeting of March 18, 1996, and as discussed at that meeting. I, Jeanne M. Leoncini, San Rafael City Clerk, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a Special Joint meeting of the Redevelopment Agency and the City Council of said City held on the 18 th day of MARCH , 1996 by the following vote, to wit: AYES: COUNCILMEMBERS: Cohen, Heller, Phillips, zappetini & Mayor Boro NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None JEAN M. LEONCINI, City Clerk PL I G �p N, 4�� CITY O F AGENDA ITEM NO.: SPECIAL JOINT @ 7:30 PM SAN RA FA E L MEETING DATE: March 18, 1996 REPORT TO CHAIRMAN AND AGENCY MEMBERS MAYOR AND COUNCIL MEMBERS SUBJECT- RESOLUTION APPROVING THE PREPARATION OF AN ECONOMIC VISION FOR SAI�NTn, IIRAFAEL SUBMITTED BY: 4/� h� APPROVED BY. --- —____ Katie Korzun SenioYPlanner Jake Ours, Actir Executiv irector / DATE: March 12, 1996 RECOMMENDATION Adopt resolution approving the preparation of an Economic Vision for San Rafael BACKGROUND In June, 1996, the San Rafael Chamber of Commerce and City Council began discussing methods for exploring economic issues on a City wide basis. The discussion continued at the City's Business Issues Committee and the Chamber's Economic Development Committee meetings. Agreement was reached that an Economic Vision was needed before other actions, such as preparation of a General Plan Element, took place. It was also agreed that this would be an Agency project done in partnership with the Chamber and City. The following proposal was developed under the direction of the Business Issues Committee and has Chamber support. PROPOSAL The Agency, Chamber of Commerce and the City will jointly develop an Economic Vision for San Rafael to be completed by the end of the year. Other projects with an economic component, such as the Council's work program and the North San Rafael Vision, would proceed with substantial coordination. Goals The Economic Vision would fulfill 10 goals: 1. Develop community agreement on the role of economic development; 2. Be the economic basis for ongoing evaluation and direction of City policies; 3. Facilitate the discussion of economic development in City policy decisions; 4. Formulate a City economic role responsive to changes in the overall economy; 5. Illustrate the connection between economic development and San Rafael's safe, healthy, prosperous and liveable environment and quality of life; 6. Create a positive business climate; 7. Highlight existing General Plan economic development components; 8. Identify portions of the County Economic Element that are appropriate for San Rafael; 9. Be a successful, cooperative public / private collaboration; 10. Provide data and policy support for Chamber and City economic development activities. HIE. I NO - ----------------------------------- ..........�......._ you^ci��fs i �-----vz-Kf/ 6 r,' �C . -.25 ; S ca : G -1 '� •-� . 9 �6S ---____-- REPORT TO C.RAIRMAN AND AGENCY MEMBERS / PAGE 2 Products There will be three documents generated by the process: Economic Fact Report - Brief factual overview of the present City economy; Economic Climate Assessment - Listing of the strengths, weaknesses, opportunities and threats facing the City economy; Economic Vision and Stratggjes - Description of the desired economy, the strategies needed to achieve that future and the responsible agencies. Process The proposed process would: 1. Use existing information, organizations and committees as much as possible; 2. Gather public input from a broad range of organizations, businesses, individu- als and interest groups; 3. Use a high profile, technically oriented committee to review information and reports; and 4. Contract for specific professional expertise on an as need basis. The process schematic is shown in attachment A, and the representation and members of the Participants and Committee are discussed in the next section. In general, the process consists of a repeating cycle where Participants receive information and generate input, and then the Economic Committee draws conclusions from Participant input and returns it to Participants. This insures that the -public, in the role of Participants, have substantial input at three points in the process: 1. Distribution of the Economic Fact Report and collection of Economic Climate input; 2. Distribution of a Community Economic Climate Assessment and collection of Vision information; 3. Distribution of a Draft Vision and collection of adjustments for the Final Vision. Representation Broad based public participation is essential, yet it is difficult for people to add meetings to already busy schedules. The solution proposed, which was successful with the Downtown Vision, makes participation easier by discussing issues with established groups at their regular meetings. In addition, the Chamber will convene special industry focus groups, and companies could be approached on an individual basis. Any groups that the Agency suggests could be added to the following proposed Participants: Chamber of Commerce Board City Boards and Commissions Social Service Agencies Neighborhood Associations Service Groups (Rotary etc.) School District Marin Arts Council Hispanic Chamber of Commerce Business Improvement District Marin Conservation League Builders Exchange Major employers Financial institutions Major businesses Industry focus groups REPORT TO CHAIRMAN AND AGENCY MEMBERS / PAGE 3 The Economic Committee would be a group of well known, high profile and technically oriented people. They would review Participant input and combine it with their technical and professional knowledge to generate the Fact Report, Climate Assessment and Vision. Because the Business Issues Committee already exists and has substantial experience with economic issues in the City, it is proposed to be the core of the Economic Committee. Additional expertise and a balanced viewpoint would be provided through the addition of other interests in the areas of housing, transportation, finance, real estate, neighborhoods and the environment; this would result in a 20 person Committee. The existing Business Issues Committee membership and the proposed additions are: Existing Committee Citv and Agencv Mayor Boro Council Member Zappetini City Manager Acting Executive Director Redevelopment - Jake Ours Planning Director - Bob Pendoley Chamber of Commerce President and CEO- Elissa Giambiastiani Board Chairperson Elect - Patricia Sarris Economic Development Committee Chair - Suzanne Mollenkopf Business Improvement District - President Charlie Garfink Additional Interests Housing Transportation Real Estate Finance (public and private) Neighborhoods Environment At the next meeting, a list of proposed representatives for each interest area will be presented for Agency approval. Budget A separate budget allocation is not being requested for this project as existing staff and existing information will be used. If information or expertise is required that is not provided by the Agency, Chamber or City, or by the Economic Committee, a specific contract and request will be developed. N CD : m m � N d se�s m V CO co C ►rt O n f0 5 w rt A� SO i