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CM Illegal Dumping Mitigation ProjectAGREEMENT FOR PROFESSIONAL SERVICES FOR ILLEGAL DUMPING OUTREACH CAMPAIGN DEVELOPMENT This Agreement is made and entered into this ~ day of .J A tol\.AA. 'R j , 20 ~ by and between the CITY OF SAN RAFAEL (hereinafter II CITY II), and Gigantic Idea Studio, Inc. (hereinafter IICONTRACTORII ). RECITALS WHEREAS, the City of San Rafael has seen an increase in illegal dumping over the past several years, including an increase in resident and business complaints; and WHEREAS, the Department of Public Works devotes up to 25% of their Streets Division staff time weekly abating illegal dumping; and WHEREAS, the City of San Rafael is in receipt of a Zero Waste Grant to assist with illegal dumping solutions that also include waste reduction and recycling; AGREEMENT NOW, THEREFORE, the parties hereby agree as follows: 1. PROJECT COORDINATION A. CITY. The City Manager shall be the representative of the CITY for all purposes under this Agreement. Sustainability and Volunteer Program Coordinator Cory Bytof is hereby designated the PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all aspects of the progress and execution of this Agreement. B. CONTRACTOR. CONTRACTOR shall assign a single PROJECT DIRECTOR to have overall responsibility for the progress and execution of tins Agreement for CONTRACTOR. Kas Neteler is hereby designated as the PROJECT DIRECTOR for CONTRACTOR. Should circumstances or conditions subsequent to the execution of this Agreement require a substitute PROJECT DIRECTOR for any reason; the CONTRACTOR shall notify the CITY within ten (10) business days of the substitution. 2. DUTIES OF CONTRACTOR CONTRACTOR shall perform the duties and/or provide services as described in CONTRACTOR's Proposal for the Project San Rafael Illegal Dumping Mitigation Project, dated December 12,2017, attached hereto as Exhibit II_A" and incorporated herein. Rev. Date: 1130114 3. DUTIES OF CITY CITY shall cooperate with CONTRACfOR in his performance tmder this agreement and shall compensate CONTRACTOR as provided herein. 4. COMPENSATION. For the full performance of the services described herein by CONTRACfOR, CONTRACTOR shall be compensated as described in Exhibit" A " in a total contract amOlmt not to exceed $20,000.00. It is understood and agreed by the parties that payment of compensation hereunder shall be made as follows: CONTRACTOR shall submit monthly invoices to CITY for review and approval, then CITY shall remit payment directly to CONTRACTOR within thirty (30) of receipt thereof. 5. TERM OF AGREEMENT. The term of this Agreement shall commence upon the date of execution of this Agreement and shall end on October 31, 2018. 6. TERMINATION. A. Discretionary. Either party may terminate this Agreement without cause upon thirty (30) days written notice mailed or personally delivered to the other party. B. Cause. Either party may telminate this Agreement for cause upon fifteen (15) days written notice mailed or personally delivered to the other party, and the notified party's failure to cure or correct the cause of the termination, to the reasonable satisfaction of the party giving such notice, within such fifteen (15) day time period. C. Effect of Termination. Upon receipt of notice of termination, neither party shall incur additional obligations under any provision of this Agreement without the prior written consent of the other. D. Return of Documents. Upon tennination, any and all CITY documents or materials provided to CONTRACfOR and any and all of CONTRACTOR's documents and materials prepared for or relating to the performance of its duties under this Agreement, shall be delivered to CITY as soon as possible, but not later than thirty (30) days after termination. 7. OWNERSIllP OF DOCUMENTS. The written documents and materials prepared by the CONTRACTOR in connection with the performance of its duties under this Agreement, shall be the sole property of CITY. CITY may use said property for any purpose, including projects not contemplated by this Agreement. 8. INSPECTION AND AUDIT. Upon reasonable notice, CONTRACfOR shall make available to CITY, or its agent, for Rev. date: 1I30114 2 inspection and audit, all documents and materials maintained by CONTRACTOR in connection with its performance of its duties tmder this Agreement. CONTRACTOR shall fully cooperate with CITY or its agent in any such audit or inspection. 9. ASSIGNABILITY. The parties agree that they shall not assign or transfer any interest in this Agreement nor the performance of any of their respective obligations hereunder, without the prior written consent of the other party, and any attempt to so assign this Agreement or any rights, duties or obligations arising hereunder shall be void and of no effect. 10. INSURANCE. A. Scope of Coverage. During the term of this Agreement, CONTRACTOR shall maintain, at no expense to CITY, the following insurance policies: 1. A commercial general liability insurance policy in the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for death, bodily injury, personal injury, or property damage. 2. An automobile liability (owned, non-owned, and hir~d vehicles) insurance policy in the minimum amount of one mi1lion dollars ($1,000,000) dollars per occurrence. 3. If any licensed professional performs any of the services required to be performed under this Agreement, a professional liability insurance policy in the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, to cover any claims arising out of the CONTRACTOR's performance of services under this Agreement. Where CONTRACTOR is a professional not required to have a professional license, CITY reserves the right to require CONTRACTOR to provide professional liability insurance pursuant to this section. 4. If it employs any person, CONTRACTOR shall maintain worker's compensation insurance, as required by the State of California, with statutory limits, and employer's liability insurance with limits of no less than one million dollars ($1,000,000) per accident for bodily injury or disease. CONTRACTOR'S worker's compensation insurance shall be specifically endorsed to waive any right of subrogation against CITY. B. Other Insurance Requirements. The insurance coverage required of the CONTRACTOR ill subparagraph A of this section above shall also meet the following requirements: 1. Except for professional liability insurance, the insurance policies shall be specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as additionally named insureds under the policies. 2. The additional insured coverage under CONTRACTOR'S insurance Rev. date: 1130114 3 policies shall be primary with respect to any insurance or coverage maintained by CITY and shall not call upon CITY's insurance or self-insurance coverage for any contribution. The "primary and noncontributory" coverag€ in CONTRACTOR'S policies shall be at least as broad as ISO form CG2001 04 13. 3. Except for professional liability insurance, the insurance policies shall include, in their text or by endorsement, coverage for contractual liability and personal injury. 4. By execution of this Agreement, CONTRACTOR hereby grants to CITY a waiver of any right to subrogation which any insurer of CONTRACTOR may acquire against CITY by virtue of the payment of any loss under such insurance. CONTRACTOR agrees to obtain any endorsement that may be necessary to effect this waiver of subrogation, but this provision applies regardless of whether or not CITY has received a waiver of subrogation endorsement from the insurer. 5. CONTRACTOR will provide the PROJECT MANAGER with thirty (30) days written notice prior to any planned cancellation or planned non-payment of premium, or planned modifications of the tenns and conditions of said insurance policies. In addition, immediately upon CONTRACTOR's receipt during the term of this Agreement of any notice of cancellation or of intent to cancel any policy of insurance required herein issued by CONTRACTOR's insurance carrier for any reason, CONTRACTOR shall provide PROJECT MANAGER with a copy of said notice by persona] delivery or overnight mail. 6. If the insurance is written on a Claims Made Form, then, following termination of tIlis Agreement, said insurance coverage shall survive for a period of not less than five years. 7. The insurance policies shall provide for a retroactive date of placement coinciding with the effective date ofthis Agreement 8. The limits of insurance required in this Agreement may be satisfied by a combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall contain or be endorsed to contain a provision that such coverage shall also apply on a primary and noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement) before CITY'S own insurance or self-insurance shall be called upon to protect it as a named insured. 9. It shall be a requirement under this Agreement that any available insurance proceeds broader than or in excess of the specified minimum insurance coverage requirements and/or limits shall be available to CITY or any other additional insured party. Furthermore, the requirements for coverage and limits shall be: (1) the minimum coverage and limits specified in this Agreement; or (2) the broader coverage and maximum limits of coverage of any insurance policy or proceeds available to the named insured; whichever is greater. C. Deductibles and SIR's. Any deductibles or self-insured retentions in CONTRACTOR's insurance policies must be declared to and approved by the PROJECT Rev. date: 1130/14 4 MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be satisfied by either the named insured or CITY or other additional insured party. At CITY's option, the deductibles or self-insured retentions with respect to CITY shall be reduce.d or eliminated to CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and related investigations, claims administration, attorney's fees and defense expenses. D. Proof of Insurance. CONTRACTOR shall provide to the PROJECr MANAGER or CITY'S City Attorney all of the following: (1) Certificates of Insurance evidencing the insurance coverage required in this Agreement; (2) a copy of the policy declaration page and/or endorsement page listing all policy endorsements for the commercial general liability policy, and (3) excerpts of policy language or specific endorsements evidencing the other insurance requirements set forth in this Agreement. CITY reserves the right to obtain a full certified copy of any insurance policy and endorsements from CONTRACTOR. Failure to exercise this right shall not constitute a waiver of the right to exercise it later. The insurance shall be approved as to form and sufficiency by PROJECT MANAGER and the City Attorney. 11. INDEl'v1NIFICATION. A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the fullest extent permitted by law, indemnify, release, defend with counsel approved by CITY, and hold harmless CITY, its officers, agents, employees and volunteers (collectively, the "City Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of litigation, (collectively "CLAIMS"), arising out of CONTRACTOR'S performance of its obligations or conduct of its operations under this Agreement. The CONTRACTOR's obligations apply regardless of whether or not a liability is caused or contributed to by the active or passive negligence of the City Indemnitees. However, to the extent that liability is caused by the active negligence or willful misconduct of the City Indemnitees, the CONTRACTOR's indemnification obligation shall be reduced in proportion to the City Indemnitees' share of liability for the active negligence or willful misconduct. In addition, the acceptance or approval of the CONTRACTOR's work or work product by the CITY or any of its directors, officers or employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding arising from CONTRACTOR'S performance of or operations under this Agreement, CONTRACTOR shall provide a defense to the City Indemnitees or at CITY'S option reimburse the City Indemnitees their costs of defense, including reasonable attorneys' fees, incurred in defense of such claims. B. Where the services to be provided by CONTRACTOR under this Agreement are design professional services to be performed by a design professional as that term is defined under Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law, indemnify, release, defend and hold harmless the City Indemnitees from and against any CLAIMS that arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of CONTRACTOR in the performance of its duties and obligations under this Rev. date: 1130114 5 Agreement or its failure to comply with any of its obligations contained in this Agreement, except such CLAIM which is caused by the sole negligence or willful misconduct of CITY. C. The defense and indemnification obligations of this Agreement are undertaken in addition to, and shall not in any way be limited by, the insurance obligations contained in this Agreement, and shall survive the termination or completion of this Agreement for the full period oftime allowed by law. 12. NONDISCRIMINATION. CONTRACTOR shall not discriminate, in any way, against any person on the basis of age, sex, race, color, religion, ancestry, national origin or disability in connection with or related to the perfonnance of its duties and obligations under this Agreement. 13. COMPLIANCE WITH ALL LAWS. CONTRACTOR shall observe and comply with all applicable federal, state and local laws, ordinances, codes and regulations, in the performance of its duties and obligations under this Agreement. CONTRACTOR shall perfonn all services under this Agreement in accordance with these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities, penalties, fmes and all other consequences from any noncompliance or violation of any laws, ordinances, codes or regulations. 14. NO THIRD PARTY BENEFICIARIES. CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in any third party, any benefit or right owed by one party, under the terms and conditions of this Agreement, to the other party. 15. NOTICES. All notices and other commlmications required or pe~tted to be given under this Agreement, including any notice of change of address, shall be in writing and given by personal delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as follows: TO CITY: Rev. date: 1130/14 6 Cory Bytof Sustainability & Volunteer Program Coordinator City of San Rafael 1400 Fifth Avenue P.O. Box 151560 San Rafael, CA 94915-1560 TO CONTRACTOR: 16. INDEPENDENT CONTRACTOR. KasNeteler Principal Gigantic Idea Studio, Inc. 580 2nd Street, Suite 250 Oakland, CA 94607 For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers, agents and employees shall act in the capacity of an Independent Contractor, and not as employees of the CITY. CONTRACTOR and CITY expressly intend and agree that the status of CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not that of an employee of CITY. 17. ENTIRE AGREEMENT -AMENDMENTS. A. The temlS and conditions of this Agreement, all exhibits attached, and all documents expressly incorporated by reference, represent the entire Agreement of the parties with respect to the subject matter of this Agreement. B. This written Agreement shall supersede any and all prior agreements, oral or written, regarding the subject matter between the CONTRACTOR and the CITY. C. No other agreement, promise or statement, written or oral, relating to the subject matter of this Agreement, shall be valid or binding, except by way of a written amendment to this Agreement. D. The terms and conditions of this Agreement shall not be altered or modified except by a written amendment to this Agreement signed by the CONTRACTOR and the CITY. E. If any conflicts arise between the terms and conditions of this Agreement, and the terms and conditions of the attached exhibits or the documents expressly incorporated by reference, the terms and conditiOllS of this Agreement shall control. 18. SET-OFF AGAINST DEBTS. CONTRACTOR agrees that CITY may deduct from any payment due to CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or other anlounts. 19. WAIVERS. The waiver by either party of any breach or violation of any term, covenant or condition of this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or Rev. date: 1130/14 7 violation of the same or other telm, covenant, condition, ordinance, law or regulation. The subsequent acceptance by either party of any fee, performance, or other consideration which may become due or owing under tills Agreement, shall not be deemed to be a waiver of any preceding breach or violation by the other party of any term, condition, covenant of this Agreement or any applicable law, ordinance or regulation. 20. COSTS AND ATTORNEY'S FEES. TIle prevailing party in any action brought to enforce the terms and conditions of this Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs (including claims administration) and attorney's fees expended in connection with such action. 21. CITY BUSINESS LICENSE/ OTHER TAXES. CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY business license as required by the San Rafael Municipal Code CONTRACTOR shall pay any and all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for any work performed under this Agreement, until CONTRACTOR has provided CITY with a completed Internal Revenue Service Fonn W-9 (Request for Ta"Xpayer Identification Nmnber and Certification). 22 . APPLICABLE LAW. The laws of the State of California shall govern this Agreement. IN WITNESS WHEREOF, the parties have executed tIllS Agreement as of the day, month and year first above written. CITY OF SAN RAFAEL CONTRACTOR n ATTEST: tst:~~ ~r<:ESTHER C. BEIRNE, City Clerk Rev. date: 1/30/14 8 PROPOSAL 12 December 2017 GIGANTIC IDEA STUDIO OUTREACH with IMPACT TO: Cory Bytof, City of San Rafael FROM: Kas Neteler, Gigantic Idea Studio, Inc. PROJECT: San Rafael Illegal Dumping Mitigation Project Project Understanding The City of San Rafael's Public Works Department is spending a large amount of time and resources (as much as 25% ofits efforts) collecting and disposing of illegally dumped (large) articles in the Canal District of San Rafael. The City has begun to research the patterns and motivators for this negative behavior with a goal of eliminating or heavily reducing illegal dumping in the area. In addition to the drag on time and person power, other residents have expressed resentment over this cleanup process taking services away from other areas, while local businesses complain that the illegally dumped material often ends up in their parking lots and curbsides. This creates a mess and enforces a negative view of the Canal District, which also faces issues of overcrowding and lack of parking. The City is seeking assistance in design and implementation of an outreach campaign to the Canal District to raise awareness of, and ultimately reduce, illegal dumping. Research has been and is being conducted, including stakeholder engagement. At the moment, there is a $20,000 budget for this project, which needs to be implemented rapidly. The City is considering collection events and ongoing efforts to mitigate the illegal dumping issue. Approach Gigantic Idea Studio employs principles of Community-Based Social Marketing and Diffusion of Innovation Theory (among others). as well as elements of traditional marketing in our work. These models help liS choose the best strategies to reach a target audience and help them adopt a desired behavior, along a continuum from Awareness to Confirmation. A critical step in this work is identifying 1) the specific behavior(s) leading to the problem, 2) the alternative behaviors desired and 3) the barriers and benefits to that behavior as perceived by the target audience. With this information, we can craft an approach that helps to remove obstacles while leveraging the advantages of behavior adoption. Environmental outreach usually focuses on raising awareness and/or creating concern about a behavior -providing a reason to change. In this case we are concerned that raising awareness of the issue may not be effective without providing clear avenues for proper behavior to exist within the challenging context of the neighborhood. We are not asking people to put their items into a blue cart vs. a black one; we arc asking people who have or are EXHIBIT A San Rafael Illegal Dumping Mitigation Project December 12, 2017 Page 2 moving out of their home to go to the trouble of taking unwanted items a significant distance and paying a fee. While many campaigns are structured around directing people to a website for more information, our experience with outreach to Latino communities indicates that referring people to a website, even a website in Spanish, for more information may not have optimal effects in this case. Given the challenges ofthis project, we recommend emphasizing a strategy of community engagement, with person-to-person communication supported by strategically distributed collateral such as posters and signage. Target Audience We see three potential target audiences, each of which would need customized messaging. After our initial research we will recommend a primary focus on one of the following: • Multi Family Dwelling ("MFD") Residents • MFD Property Managers • Business owners located near MFDs Partners The campaign will need to depend on engaged local partners to maximize effectiveness. Potential partners for these efforts could include: Canal Alliance Al Bora Community Center Street Team Pickleweed Park Marin Grass Roots Marin Sanitary Grange Box Marin Conservation Corps Mattress Recycling Council Long-Term Sustainability Iglesia De Dios Neo The Pentecostals of San Rafael Mi Pueblo (Canal area) No matter the target audience, we expect that incentivizing the new behavior, probably with some form of financial incentive and/or creating an alternative service to collect/manage dumping, will be key to success. Ideally, this implies that the incentive is something that could be continued long after this immediate campaign is concluded. Planning from the outset for the campaign's sustainability (time and money) will be essential. Scope of Work & Budget Team Kas Neteler, Principal Kas advanced to the role of Principal at Gigantic in 2016, after 6 years as an Associate. She is a dynamic leader who excels at forming strategic collaborations whose results often exceed client goals. Kas deSigns and facilitates meetings and workshops for building and strengthening communities, programs and organizations using Systems Thinking, Open Space Technology, and Design Thinking techniques. With over 25 years of experience, Kas applies her diverse skills in creative direction, marketing strategy, business development, 580 2ND STREET, SUITE 250, OAKLAND, CA 94607 www.gigantic-idea.com tel 510-451-5500 San Rafael Illegal Dumping Mitigation Project December 12,2017 Page 3 design and photography to build innovative and effective marketing and outreach campaigns. Kas holds a B.S. in Graphic Design from the University of Maryland College Park and an M.B.A. in Sustainable Enterprise with honors from Dominican University of California. Lisa Duba, Principal Lisa has been using her skills in graphic design, photography and project management since 1993 to educate and inspire the public to care for themselves and the environment. She has led rebranding efforts, communications planning and implementation of outreach and communications campaigns. For both private sector and public agency clients, Lisa has planned and developed multi-touch outreach campaigns, written and designed brochures, mailers, posters and ads, and managed the development of web sites. Before co-founding Gigantic Idea Studio in 2002, Lisa worked as a freelance communications consultant, as Publications Director for the Montague Communications Group, and as a Production Coordinator for Principal Health Care, Inc. She holds a B.F.A. in Photography and Graphic Design from the University of Illinois, Urbana-Champaign. Lisa completed advanced CBSM training with Doug McKenzie-Mohr in February 2015. Nancy Roberts, Senior Associate Nancy Roberts has over 20 years of experience in marketing and public relations, communications and project management for mission-driven organizations. At Gigantic, she focuses on strategic communications planning, metrics and integrating social media into traditional marketing campaigns for clients including StopWaste, Carpet America Recovery Effort (CARE) and the City of Oakland, among others. Nancy holds an M.B.A. in Sustainable Enterprise from Dominican University of California and an M.A. in French Literature and a B.A. in History (with Honors, Phi Beta Kappa) from George Washington University. She is a GRI Certified Sustain ability Reporter. Stefanie Pruegel, Senior Associate Stefanie has international experience in environmental communications in the private, public and non-profit sectors since 1996. She has worked on outreach campaigns covering a broad range of environmental topics, researched and written public outreach materials, planned and coordinated environmental events, and provided media relations services and project management. Prior to joining Gigantic Idea Studio in 2005, Stefanie worked as Assistant Public Outreach Coordinator for the City of San Francisco's Recycling Program, helped plan large events such as World Environment Day and several Green Festivals in San Francisco, and coordinated public involvement projects for environmental consulting firm Public Affairs Management (now CirclePoint). Stefanie holds a bachelor's degree in Analytical Chemistry from the Ludwig Maximilians University of Munich, Germany and a certificate in Sustainable Business Administration from the Green M.B.A. program at Dominican University of California. Stefanie completed advanced CBSM training with Doug McKenzie-Mohr in February 2015. Nicole Greenspan, Associate With 5 years of professional experience in sustainability, Nicole has managed projects in waste management, energy and water efficiency, and regenerative agriculture, taking them from design to implementation and evaluation. She is particularly passionate about working 580 2ND STREET, SUITE 250, OAKLAND, CA 94607 www.gigantic-idea.com tel 510-451-5500 San Rafael Illegal Dumping Mitigation Project December 12, 2017 Page 4 collaboratively with communities to create a more just and sustainable future, utilizing tools such as Design Thinking, Anti-Oppression Facilitation, and Community-Based Social Marketing. From managing the development of innovative web-based interventions, to working on climate change education in Brazil and promoting best practices in campus sustainability with USGBC, Nicole has a diverse range of experience and skills to draw from. Nicole holds an M.s. in Earth Systems with a focus on Sustainability Communication and Education, and a B.S. in Earth Systems with a focus on Energy, Science and Technology from Stanford University. Salvador Velasco, Associate Salvador has over twenty years of experience in assisting institutions, businesses and residents to participate successfully in waste reduction and recycling programs. He has a background in environmental education, urban organic food production and community outreach. He has developed outreach strategies and used his bilingual (English/Spanish) abilities to provide recycling technical assistance, training, and program planning and evaluation to diverse communities and clients across the Bay Area. Relevant Experience Gigantic Idea Studio is the premier marketing agency completely focused on the promotion of environmental programs and behaviors. Our website documents our experience with multiple projects that relate to this project. In particular, we note that we have put together an outreach kit for an MFD litter reduction campaign for the City of Livermore, which resulted a successful pilot study. See the project's final report here. Tasks and Schedule; Total Budget $20,000 Task 0 Project Management & Administration Across Tasks $3,000 (23 hours at $13Ojhr.); duration of campaign Task 1 Discovery, Research & Strategic Planning $6,000 (46 hours at $130/hr.); January-February 2018 • Kick-off meeting (may be paired with scouting trip, task 3). • Review and assess existing efforts and secondary research, identify and refine goals; clarify any remaining research goals. • Observe 1-2 stakeholder meetings planned by the City, with suggestions for what topics to explore with attendees. Tasks 3 and 4 may well evolve, based on the outcome of Tasks 1 and 2, as we learn more about the barriers/motivators to change and the target audience. Task 2 On the Ground Support/CBSM $4,000 for Outreach Team collaboration (40 hours at $100jhr.J; Ongoing • Scouting trip to Canal Neighborhood. Ideally, visit 2 MFDs, speak with property manager, walk neighborhood and look at frequent dumping sites. 580 2ND STREET, SUITE 250, OAKLAND, CA 94607 www.gigantic-idea.com tel 510-451-5500 San Rafael Illegal Dumping Mitigation Project December 12, 2017 Page 5 • Assess and edit or augment existing outreach efforts (including CBSM tactics and scripts) • Lead, collaborate with City of San Rafael outreach team to provide best outreach and track efforts and results. Task 3 Concept & Message Development $3,500 (27 hours at $13Ojhr.); February -March 2018 • Create campaign plan based on direction of program events and/or ongoing neighborhood messaging. • Develop concepts & messaging for collection events and for ongoing neighborhood messaging. • Test and modify as needed. Task 4 Tactics Design and Production $2,500 for Design and production (19 hours at $130/hr.); ongoing $500 Spanish translation services Please note: costs o/printing and advertising are not included in this budget; cost/labor of available upon completion of tasks 1-3 budget may be allocated to pay for printing and/or advertising as agreed upon by client and Gigantic Idea Studio. • "Top Down" Tactics may include: Signage (may vary depending on private, public or business property. Possible signage for public works trucks), Bus stop shelter ads, Posters, SMS campaign, Brochures, Stickers, Newsletter content, Property Manager letter, Worker clothing (project-branded safety vests, e.g.) • "Bottom Up" Tactics may include: Creation of MFD anti-littering kit, tabling script, pledge form for use by the on-thE-ground team. Task 5 $500 (4 hours at $13 Ojhr.); Final report Conclusion Tackling illegal dumping is a complex and ongoing issue. We look forward to assisting the City of San Rafael with this challenge and are delighted to offer our expertise and enthusiasm to the project. # ## 580 2ND STREET, SmTE 250, OAKLAND, CA 94607 www.gigantic-idea.com te1510-451-5500 P;Ah~ ~' )t Pt!NDJ1'{(~ 1\ R'f CE IVED JAN 0, 2018 J.rnrrnlw ___ --..I CONTRACT ROUTING FORM INSTRUCTIONS: Use this cover sheet to circulate all contracts for revi ew and approval in the order shown below. TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER: Contracting Department: City Manager Project Manager: Cory Bytof Extension: 3407 Contractor Name: Gigantic Idea Studio, Inc. Contractor's Contact: Kas Neteler Contact's Email: kas@gigantic-idea .com o FPPC: Check i f Contractor/Consultant must file Form 700 ,..--' -Step RESPONSIBLE DESCRIPTION DEPARTMENT 1 Project Manager a. Email PINS Introductory Notice to Contractor b. Email contract (in Word) & attachments to City Atty c/o Laraine .Gittens@cityofsanrafael.org T - City Attorney a. Review, revise, and comment on draft agreement and return to Project Manager b . Confirm insurance requirements, create Job on PINS, send PINS insurance notice to contractor 3 Project Manager Forward three (3) originals of final agreement to contractor for their signature - 4 Project Manager When necessary, * contractor-signed agreement agendized for Council approval *PSA > $20,000; or Purchase> $35,000; or Public Works Contract> $125,000 Date of Council approval PRINT CONTINUE ROUTING PROCESS WITH HARD COPY 5 Project Manager Forward signed original agreements to City Attorney with printed copy of this routing form 6 City Attorney Review and 'approve hard copy of signed agreement 7 City Attorney Review and approve insurance in PINS, and bonds (for Public Works Contracts) 8 City Manager / Mayor Agreement executed by Council authorized official - 9 City Clerk Attest signatures, retains original agreement and forwards copies to Project Manager COMPLETED DATE 12/19/2017 12/15/2017 Click here to enter a date. Click here to enter a date. 12/19/2017 [8] N/A Or Click here to enter a date. 1-3-18 \-UYJt l-1l11f ! .. Zn-'IY \'21.-\0 - REVIEWER Check/Initial ~CB ~CB D -- D ~CB 0 r---' - --CB WM \!NJIl .~ LL.