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Home My WebLink AboutCC Library Board 2018 Interviews_____________________________________________________________________________________________ FOR CITY CLERK ONLY File No.: 9-2-3 Council Meeting: 2/20/2018 Disposition: Extend application period to March 14, 2018 Special Meeting Agenda Item No: 1. Meeting Date: February 20, 2018 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: City Clerk Prepared by: Lindsay Lara, Interim City Clerk City Manager Approval: ______________ TOPIC: Board of Library Trustees Interviews SUBJECT: INTERVIEWS OF APPLICANTS AND CONSIDERATION OF APPOINTMENT TO FILL ONE UNEXPIRED FOUR-YEAR TERM ON THE BOARD OF LIBRARY TRUSTEES TO THE END OF APRIL 2021 DUE TO THE RESIGNATION OF CAROL MANASHIL RECOMMENDATION: It is recommended that the City Council interview the following applicants to fill one unexpired four-year term on the Board of Library Trustees to expire the end of April 2021: BACKGROUND: At the meeting of January 16, 2018, the City Council called for applications to fill one unexpired four-year term on the Board of Library Trustees to the end of April 2021, due to the resignation of Carol Manashil. Four applications were received in the City Clerk’s Office by the deadline of Wednesday, February 7, 2018; however, one candidate withdrew their application. RECOMMENDED ACTION: Approve staff recommendation. ATTACHMENTS: Three (3) Applications Name Time Daniel Bacon 6:10 p.m. Susan Clark 6:20 p.m. Kristan Ruona 6:30 p.m. Submit Date: Jan 21, 2018 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Resident of the City of San Rafael for how many years? Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Board of Library Trustees: Submitted Business Address Interests & Experiences Do you participate in any civic activities? I have spoken at a few city council meetings on housing issues. I volunteer at San Rafael High School, my son’s school. List any civic organizations of which you are a member: Gerstle Park Neighborhood Association Daniel Bacon San Rafael CA 94901 14 Home: Home: Self Daniel Bacon Page 1 of 2 Upload a Resume Education: Graduate of San Francisco State University Why are you interested in serving on a board or commission? My mother was a librarian. I am an avid reader and a card carrying member of the San Rafael Public Library. I want to contribute to my city. Describe possible areas in which you may have a conflict of interest with the City: None. Daniel Bacon Page 2 of 2 Submit Date: Jan 17, 2018 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Resident of the City of San Rafael for how many years? Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Board of Library Trustees: Submitted Business Address Interests & Experiences Do you participate in any civic activities? Not at the present time List any civic organizations of which you are a member: None Susan B Clark San Rafael CA 94903 3.5 Home: Home: Zazzle Director of Content Susan B Clark Page 1 of 2 Upload a Resume Education: Masters of Science from Ithaca College Why are you interested in serving on a board or commission? I appreciate our amazing library system in Marin and I'd like to give back to the community. Describe possible areas in which you may have a conflict of interest with the City: I don't believe I have any conflicts. Susan_B_Clark_Resume_2017.doc Susan B Clark Page 2 of 2 SSUU SS AA NN BB .. CC LL AA RR KK CAREER SUMMARY I’m a hands on, strategic Director of Content with a track record of successfully creating smart, engaging content for high profile web properties in news, entertainment and e-commerce. SKILL SET • Lead content marketing creative strategy that reaches targeted audiences in unique and differentiated ways. • Drive content creation by using social intelligence and analytics to inform future topics and optimize engagement. • Vision and ability to translate stories to multimedia (e.g. videos, infographics, etc.). • Passionate about social media with a track record of delivering growth that ties back to the brand. • Understand drivers of engagement and how to tap into influencers and user generated content. PROFESSIONAL EXPERIENCE Zazzle - Director of Content & Community Redwood City, CA 2014 - Present Create content in the form of videos, tutorials, blog and social media posts to help build our community and monetization efforts. eBay Advertising / Triad Retail Media - Director of Strategy & Content San Jose, CA 2011 - 2014 Developed various types of content -- e.g. video, articles, tools, etc. -- that engaged users while building brands. Cluck Productions - Co-Founder/Content Producer Larkspur, CA 2007 - 2011 Created strategies to help non-profit organizations drive their online business goals. The Tonight Show with Jay Leno - Head of Digital Content Burbank, CA 2001 - 2007 Grew the site to the #1 destination on NBC.com with original content while driving revenue through cross-platform sponsorship opportunities. Jay Leno's Garage - Co-Producer Burbank, CA 2006 - 2007 Launched this Emmy-winning site which was the precursor to the CNBC show. Access Hollywood.com - Co-Managing Editor Burbank, CA 2001 - 2002 Pitched and conceived story ideas, wrote and edited news and feature content for the website. Spiderdance - Senior Producer Venice, CA 2000 - 2001 Won 2 Bandie Awards for Best 2-Screen iTV implementation of NBC's "Weakest Link" and GSN's "Inquizition." Sony Online - Senior Producer / Game Designer Culver City, CA 1999 - 2000 Created the multiplayer web game around the popular "Dating Game" TV franchise, as well as an ancillary content portal and avatar generator. CheckOut.com - Managing Editor, Music Beverly Hills, CA 1999 (10 months) Oversaw the editorial (music reviews and interviews) and a team of 12 writers for this e-commerce startup. GTE MainStreet Interactive Television - Senior Content Producer Santa Monica, CA 1995 - 1999 Produced the most robust iTV programming at that time, running the gamut from kids' programming to game shows. TECHNICAL SKILLS Software: Adobe Creative Suite (PhotoShop, Illustrator, Premiere, After Effects, Audition), Camtasia, AVID, Final Cut, Visio, Autodesk Fusion 360 Web Development: HTML, CSS, PHP, JavaScript; Data Analytics, SEO/SEM, CMS EDUCATION ITHACA COLLEGE II Ithaca, NY >>>> Masters of Science in Communications Innovation FLORIDA-ATLANTIC UNIVERSITY || Boca Raton, FL >>>> Bachelor of Arts in Humanities, Minor in Journalism PROFESSIONAL AFFILIATIONS Member, PRODUCERS GUILD OF AMERICA, Member, WRITERS GUILD OF AMERICA, EAST, Member, ACADEMY OF TELEVISION ARTS & SCIENCES, Former Board Member and Treasure for GLAAD *A more detailed resume is available on request Submit Date: Jan 17, 2018 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Resident of the City of San Rafael for how many years? Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Board of Library Trustees: Submitted Business Address same Interests & Experiences Do you participate in any civic activities? Yes, I volunteer at nonprofit organizations. List any civic organizations of which you are a member: NA Kristan Ruona San Rafael CA 94901 20 Home: Home: Kristan Ruona Page 1 of 2 Upload a Resume Education: Bachelor's degree Journalism, San Francisco State University Why are you interested in serving on a board or commission? I'd like to be more involved in the community in which I live Describe possible areas in which you may have a conflict of interest with the City: NA kristan_ruona_resume.doc Kristan Ruona Page 2 of 2 Kristan Ruona mobile: 2005-Present Marketing and Communications Consultant Recent Clients: • NextEra/Demos and Sitra Helsinki  • GE Digital Power  • Castlight Health  • Varo Money • FICO • Autodesk • Getty Images • Wells Fargo April 2001-Aug. 2002 Senior Marketing Manager Autodesk-San Rafael, CA Developed strategies and managed marketing projects that increased awareness, membership and loyalty for Autodesk online community Point A. • Developed email and direct mail marketing acquisition campaigns and promotions. • Partner marketing through banner advertising, email and direct mail campaigns. • Managed public relations including development of case studies, press releases and speaking opportunities. • Internal and external evangelism through presentations and relationship development. • Managed presence at trade shows and industry events. Feb. 1999-April 2001 Director of Marketing Wells Fargo-San Francisco, CA Developed strategies and project-managed integration of new online technologies and content solutions that were focused on customer acquisition and retention. • Planned and managed content and integration of interactive tools and channels. • Content development and management for partnerships, including co-branding. • Planned and managed Web site redesign, usability and focus group testing. • Planned and managed online advertising, including online advertising and email campaigns. April 1997-Jan. 1999 Senior Marketing Communications Manager Ligos Technology–San Francisco, CA Developed strategies and managed deployment of advertising, events and public relations for VRML and video software to developers and partners. EDUCATION Graduate Work in English, Bachelor’s of Journalism San Francisco State University STAFF REPORT APPROVAL ROUTING SLIP Staff Report Author: Lindsay Lara Date of Meeting: 02/20/2018 Department: City Clerk’s Office Topic: Board of Library Trustees Interviews Subject: Board of Library Trustees Interviews Type: (check all that apply) ☐ Consent Calendar ☐ Public Hearing ☐ Discussion Item ☐ Resolution ☐ Ordinance ☐ Professional Services Agreement ☐ Informational Report *If PSA, City Attorney approval is required prior to start of staff report approval process Was agenda item publicly noticed? ☒ Yes ☐No Date noticed: ☐Mailed ☐Site posted ☐Marin IJ Due Date Responsibility Description Completed Date Initial / Comment DEPARTMENT REVIEW FRIDAY noon Director Director approves staff report is ready for ACM, City Attorney & Finance review. Click here to enter a date. ☐ CONTENT REVIEW MONDAY morning Assistant City Manager City Attorney Finance ACM, City Attorney & Finance will review items, make edits using track changes and ask questions using comments. Items will be returned to the author by end of day Wednesday. Click here to enter a date. 2/7/2018 ☐ ☒ LG ☐ DEPARTMENT REVISIONS WEDNESDAY noon Author Author revises the report based on comments receives and produces a final version (all track changes and comments removed) by Friday at noon. Click here to enter a date. ☐ ACM, CITY ATTORNEY, FINANCE FINAL APPROVAL MONDAY morning Assistant City Manager City Attorney ACM, City Attorney & Finance will check to see their comments were adequately addressed and sign-off for the City Manager to conduct the Click here to enter a date. Click here to enter a date. ☐ ☐ Finance final review. Click here to enter a date. ☐ TUES noon City Manager Final review and approval Click here to enter a date. ☐