HomeMy WebLinkAboutPW TAM Sales Tax Measure A
____________________________________________________________________________________
FOR CITY CLERK ONLY
File No.: 9-3-40
Council Meeting: 3/19/2018
Disposition: Accepted report
Agenda Item No: 8.a
Meeting Date: March 19, 2018
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Public Works
Prepared by: Bill Guerin,
Director of Public Works
City Manager Approval: __________
File No.:
TOPIC: MEASURE A TRANSPORTATION SALES TAX
SUBJECT: PRESENTATION FROM TRANSPORATION AUTHORITY OF MARIN ON MEASURE A AND
THE PROPOSED DRAFT TRANSPORTATION SALES TAX RENEWAL EXPENDITURE
PLAN
RECOMMENDATION: Accept the presentation and provide feedback to Transportation Authority of Marin
(TAM) staff.
BACKGROUND: The Transportation Sales Tax (Measure A) was approved by Marin voters on
November 2, 2004 and started collecting revenues on a ½ cent sales tax on April 1, 2005.
Measure A authorized the collection of sales tax revenues over a 20-year period, and currently
raises over $25 million dollars each year dedicated to local transportation projects and
programs. It is approaching its 12th year of collection with a sunset date of March 31, 2025.
San Rafael benefits from Measure A-funded projects and programs such as regional and local
roadway improvements, improvements that enable safer multi-modal access to schools, and
support for County-wide transit services.
ANALYSIS: To date, San Rafael has received substantial funding for road repair and
transportation projects in addition to funding for pedestrian safety programs through the
Transportation Sales Tax. Measure A funds a significant portion of the City’s road resurfacing
program every year. San Rafael has received $12 million from Measure A for road improvement
projects, including $4 million for the improvements on Fourth Street in the West End. San Rafael
also anticipates receiving more than $10 million from Measure A to fund the Third Street
Rehabilitation Project and future allocations totaling more than $5 million for local streets and
roads projects and other projects supported by Measure A through 2024/25 (the sunset date of
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
Measure A). Renewal of the Sales Tax will provide funding for other much needed Public Works
projects in San Rafael.
TAM is considering putting a ½ cent sales tax measure on the November ballot in order to renew
Measure A funding and is sending representatives to TAM’s member agencies to gather
additional input on the Measure. The TAM board will decide by April or May whether to go to
the ballot. TAM's presentation will provide information regarding the Measure A Transportation
Sales Tax, the proposed Draft Transportation Sales Tax Renewal Expenditure Plan and recent
public opinion poll results. TAM is seeking input on the Draft Plan.
Attached to this staff report is a memo describing the expenditure plan, factsheets on the four
spending strategies; highway improvements, local streets an d roads improvements, safe routes
to school, and local and special needs transit, the Expenditure Plan Advisory Committee
membership, the results of polling in support of the proposal, and a process for carrying the
process forward. TAM will refer to these attachments as a part of their presentation.
FISCAL IMPACT: There is no direct fiscal impact related to this action.
ACTION REQUIRED: Accept the report and provide Council input to TAM.
ATTACHMENTS:
1. Expenditure Plan Proposal Memo
2. Draft EPAC Proposal Factsheets
3. EPAC Member List
4. TAM 2018 Poll Top-Line Report
5. Sales Tax Renewal Process
Strategy Descriptions Current %Final Proposal Annual $ Amount One time $ Amount
Strategy 1 – Reduce congestion on Highway 101 and adjacent roadways by leveraging non-local funds
to accelerate completion of key multimodal projects.7.5%7.5%
1. Provide local matching funds to accelerate the completion of the Marin Sonoma Narrows, to reduce
impacts and enhance the facility for all users.1.5% $ 12,405,000
2. Provide local matching funds to accelerate the completion of the 101-580 interchange direct
connector, including the development of local enhancements to reduce impacts and enhance the facility for
all users.
2% $ 16,540,000
3. Enhance local interchanges and freeway access routes to reduce congestion, improve local traffic flow,
improve access for all modes, and address flooding impacts throughout the County. 3% $ 24,810,000
4. Implement demand management strategies to increase vehicle occupancy and reduce peak hour
congestion throughout the County.1% $ 270,000
Strategy 2 - Maintain, improve and manage Marin County’s local transportation infrastructure,
including roads, bikeways, sidewalks and pathways to create a well maintained and resilient
transportation system.
26.5%26.5%
1. Maintain and manage local roads to provide safe and well-maintained streets for all users. Projects may
include paving and repairs, crosswalk and curb cut enhancements, bike lane and pathway construction
including closing gaps in the network to enhance connectivity, bus bulbs, safe pathways to transit and major
generators, intersection improvements, pavement and drainage improvements, sidewalk repair as well as
system enhancements to accommodate new technologies including autonomous vehicles and other
innovations such as signal coordination, real time information and other tools to maximize the efficiency,
effectiveness and resiliency of our transportation system.*
(13.25% to
Local Roads
by Formula,
and
13.25% to
Major Roads)
22% $ 5,940,000
2. Provide safe pathways for safe walking and biking access to schools. 3% $ 810,000
3. Develop projects and programs to address sea level rise and resiliency 1% $ 270,000
4. Support capacity enhancements of local streets and roads through innovative technology 0.5% $ 135,000
Goal: Reduce congestion, maintain and improve local transportation infrastructure and provide high quality transportation options for people of all ages who live, work and travel in Marin County
Expenditure Plan Advisory Committee Proposal to Renew the 1/2-cent Transportation Sales Tax
Dollar amounts are based on 2018/19 annual revenue projections and are for illustrative purposes only.
Page 1
Strategy Descriptions Current %Final Proposal Annual $ Amount One time $ Amount
Strategy 3 – Reduce school related congestion and provide safer access to schools 11%11%
1. Maintain and expand the Safe Routes to Schools Education and Encouragement program.3.3%3.5% $ 945,000
2. Expand the crossing guard program, providing funding for up to 90 crossing guards throughout Marin
County 4.2%6.5% $ 1,755,000
3. Capital funding for Safe Pathways projects (3% moved to Strategy 2, 1% new category below)3.5%0%
4. Capital funding for small safety related projects 0%1% $ 270,000
Strategy 4 - Maintain and expand efficient and effective local transit services in Marin County to reduce
congestion and meet community needs. This initiative includes funding for a variety of local transit services
for mobility and congestion relief, specialized services for seniors and persons with disabilities, school bus
services to relieve local congestion, and connections to regional transit to reduce peak vehicle demand.
55%55%
1. Maintain and improve existing levels of bus transit service in areas that can support productive fixed
route service throughout Marin County
i. Maintain a network of high productivity of bus service in high volume corridors
ii. Expand first-and-last-mile transit services for residents and workers
iii. Provide innovative services in communities that may not support traditional fixed route service
iv. Enhance public safety through Marin Transit’s role in providing emergency mobility in the face of
natural disaster.
37%33% $ 8,910,000
2. Maintain and expand the rural and recreational bus services including the West Marin Stagecoach and
Muir Woods shuttle system.3%3% $ 810,000
3. Maintain and expand transit services and programs for those with special needs – seniors, persons
with disabilities and low-income residents.9%9.5% $ 2,565,000
4. Provide transit services to schools in Marin County to reduce local congestion.
i. Provide yellow bus services in partnership with local schools and parent organizations.
ii. Expand transit routes to schools where efficient and effective.
0%5% $ 1,350,000
5. Invest in bus transit facilities for a clean and efficient transit system.
i. Provide matching funds for the purchase of the green transit fleet.
ii. Support the development of a renewed/relocated Bettini Bus Hub
iii. Support the development of a local bus maintenance facility
iv. Improve passenger amenities at bus stops, including real-time transit information.
6%4% $ 1,080,000
6. Expand access to ferries and regional transit.
i. Expand and maintain connecting ferry shuttle services to address first and last mile connections.
ii. Expand and maintain remote parking locations and other strategies to expand regional transit access
for Marin’s residents and commuters.
iii. Expand first and last mile access to regional transit services for access to jobs in Marin County.
0%0.5% $ 135,000
Totals (Dollar amounts are based on 2018/19 annual revenue projections and are for illustrative purposes only.)100%100% $ 27,000,000 $ 827,000,000
Expenditure Plan Advisory Committee Proposal to Renew the 1/2-cent Transportation Sales Tax - Page 2
Goal: Reduce congestion, maintain and improve local transportation infrastructure and provide high quality transportation options for people of all ages who live, work and travel in Marin County
Page 2
DRAFT EPAC PROPOSAL
OVERVIEW
SUMMARY
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
The EPAC Proposal recommends a 30-year extension of the ½-cent sales tax to be placed on the
ballot in November of 2018. The proposal builds on the success of the current transportation
sales tax and maintains the core elements.
An extension does not propose any new taxes and generates a future funding stream for
major highway investments that are not currently funded, including Marin-Sonoma Narrows and
the NB US-101 to EB I-580 direct connection. Future local funds can be advanced immediately
to attract regional, state and federal funding.
The proposal increases funding for local road improvements, senior mobility, school-related
transit and yellow bus programs. The extension proposal would provide more funding for
Safe Routes to Schools education, safe pathways programs and crossing guards, avoiding the
need to cut 26 crossing guards in the fall of 2018.
The proposal is forward thinking and provides seed funding for projects related to sea-level
rise, innovative technologies and supports future mobility concepts for first/last mile solutions
and peak hour demand management.
Local, Rural, Student
and Special Needs Transit
Highway and
Interchanges
Improvements
Local Streets
and Roads
Safe Routes to Schools,
Education, Infrastructure
and Crossing Guards
55%
26.5%
11%7.5%
DRAFT EPAC PROPOSAL
STRATEGY ONE:
HIGHWAY IMPROVEMENTS
Reduce congestion on Highway 101 and
adjacent roadways by leveraging non-local
funds to assure completion of key multimodal
projects that provide congestion relief.
1.5%Proposal
½ cent Renewal $12.40m One time amount
based on $827m
7.5%Current 7.5%Proposal
½ cent Renewal
2.0%Proposal
½ cent Renewal $16.54m One time amount
based on $827m
3.0%Proposal
½ cent Renewal $24.81m One time amount
based on $827m
1.0%Proposal
½ cent Renewal $270,000 Annual amount
based on $27m
Contribute matching funds to complete
the Marin-Sonoma Narrows
Contribute matching funds to build a
direct connector from NB101 to EB580
Improve Six Local Interchanges:
Tiburon/East Blithedale to Lucas Valley
Reduce Peak Hour Congestion with
Demand Management Programs
1
The current expenditure was dedicated to the Highway 101
Carpool Lane Gap Closure Project that was successfully
completed in 2010.
The sales tax must be renewed to create a
future funding stream for these new major
projects. Funds can be advanced immediately.
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
Contribute matching funds to complete the
Marin-Sonoma Narrows
13.25%
Local
13.25%
Major
Current 22%
Local
Proposal
½ cent
Renewal
$5.94m Annual
amount based
on $27m
3.0%Proposal
½ cent Renewal $810,000 Annual amount
based on $27m
0.5%Proposal
½ cent Renewal $135,000 Annual amount
based on $27m
1.0%Proposal
½ cent Renewal $270,000 Annual amount
based on $27m
DRAFT EPAC PROPOSAL
STRATEGY TWO:
LOCAL STREET & ROAD
IMPROVEMENTS
Maintain, improve and manage Marin County’s
local transportation infrastructure, including
roads, bikeways, sidewalks and pathways
to create a well maintained and resilient
transportation system.
26.5%Current 26.5%Final
Proposal
½ cent
Renewal
Maintain and manage local roads
to provide safe and well-maintained
streets for all users
Provide safe pathways for safe
walking and biking access to schools
Develop projects and programs to
address sea level rise and resiliency
Support capacity enhancements of
local streets and roads through
innovative technology
2
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
All existing Major Roads Projects will receive
their currently programmed level of funding.
DRAFT EPAC PROPOSAL
STRATEGY THREE:
SAFE ROUTES TO SCHOOL
Reduce school-related congestion and provide
safer access to schools.3.3%Current 3.5%Proposal
½ cent Renewal $945,000 Annual amount
based on $27m
11%Current 11%Proposal
½ cent Renewal
Maintain and expand the Safe
Routes to Schools Education
and Encouragement program
4.2%Current 6.5%Proposal
½ cent Renewal $1.75m Annual amount
based on $27m
Expand the crossing guard
program, provide funding
for up to 90 crossing guards
throughout Marin County
1%Proposal
½ cent Renewal $270,000 Annual amount
based on $27m
Capital funding for small
safety-related projects
3.5%Current 0%
Moved
Proposal
½ cent Renewal
Provide capital funding
for Safe Pathways projects
3
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
Safe Routes education, Safe Pathways
projects and Crossing Guards will receive
more funding. Specifically, TAM will be able
to avoid cutting 26 crossing guards in the fall
of 2018.
[ Moved to Strategy 2:
Local Street & Road Improvements]
3%Current 3%Proposal
½ cent Renewal $810,000 Annual amount
based on $27m
DRAFT EPAC PROPOSAL
STRATEGY FOUR:
LOCAL AND SPECIAL
NEEDS TRANSIT
Maintain and expand efficient and effective
local transit services in Marin County to reduce
congestion and meet community needs. This
initiative includes funding for a variety of local
transit services for mobility and congestion
relief, specialized services for seniors and
persons with disabilities, school bus services
to relieve local congestion, and connections to
regional transit to reduce peak vehicle demand.
37%Current 33%Proposal
½ cent Renewal $8.91m Annual amount
based on $27m
55%Current 55%Proposal
½ cent Renewal
Maintain and improve existing
levels of bus transit service in
areas that can support productive
fixed route service throughout
Marin County
Maintain and expand the rural
and recreational bus services
including the West Marin
Stagecoach and Muir Woods
shuttle system
Maintain and expand transit services
for those with special needs –
seniors, persons with disabilities
and low-income residents
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
4
9%Current 9.5%Proposal
½ cent Renewal $2.56m Annual amount
based on $27m
Transit will receive the same level of funds
it receives now. Redirection within the 55%
will allow fund to be dedicated to school
bus service.
0%Current 0.5%Proposal
½ cent Renewal $135,000 Annual amount
based on $27m
6%Current 4%Proposal
½ cent Renewal $1.08m Annual amount
based on $27m
0%Current 5%Proposal
½ cent Renewal $1.35m Annual amount
based on $27m
DRAFT EPAC PROPOSAL
STRATEGY FOUR: [CONT.]
LOCAL AND SPECIAL
NEEDS TRANSIT
Maintain and expand efficient and effective
local transit services in Marin County to reduce
congestion and meet community needs. This
initiative includes funding for a variety of local
transit services for mobility and congestion
relief, specialized services for seniors and
persons with disabilities, school bus services
to relieve local congestion, and connections to
regional transit to reduce peak vehicle demand.
Provide transit services to schools
to reduce local congestion
including yellow bus service
Invest in bus transit facilities,
including greening the fleet,
improving maintenance facilities
and providing passenger amenities
Expand access to ferries and
regional transit
4
55%Current 55%Proposal
½ cent Renewal
Our goal is to reduce congestion, maintain and improve local transportation infrastructure and provide
high quality transportation options for people of all ages who live, work and travel in Marin County.
Ref #Organization Select Individual
1 COC-Northern Planning V-Anne Chernock
2 COC-Central Planning Joy Dahlgren
3 COC-Ross Valley Planning Paul Roye
4 COC-Southern Planning Robert Burton
5 COC-West Marin Planning Area Scott Tye
6 COC-Major Marin Employers Peter Pelham
7 COC-Environmental Organizations - MCL Kate Powers
8 COC-Bicycle and Pedestrian Group Vince O'Brien
9 COC-Marin County Paratransit Coordinating Council Allan Bortel
10 COC-League of Women Voters Kevin Hagerty
11 COC-Taxpayer Group Paul Premo
12 North Bay Leadership Council Cynthia Murray
13 Chamber of Commerce Novato Coy Smith
14 Chamber of Commerce San Rafael Joanne Webster
15 Marin County Office of Education Ken Lippi
16 Student- College of Marin Jon Horinek
17 Transit Rider Lisel Blash
18 Marin Mobility Consortium - Seniors Lynn Von der Werth
19 Senior Living Resident/Pedestrian Sue Beittel
20 Equity/Marin City Monique Brown
21 Equity/Canal Neighborhood Roberto Hernandez
22 Labor Union/Building Trade Council Javier Flores
23 Bay Wave Rep - Sea Level Rise - Innovation/Resiliance Bill Carney
24 Safe Routes to School Representative Debbie Alley
Expenditure Plan Advisory Committee Meeting Membership List
TRANSPORATION AUTHORITY OF MARIN
2018 Transportation Revenue Measure Feasibility Survey
Topline Report
n=794
Likely November 2018 Voters
19.5-minute
January 25, 2018
www.godberesearch.com
Northern California and Corporate Offices
1575 Old Bayshore Highway, Suite 102
Burlingame, CA 94010
Nevada
59 Damonte Ranch Parkway, Suite B309
Reno, NV 89521
Pacific Northwest
601 108th Avenue NE, Suite 1900
Bellevue, WA 98004
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
METHODOLOGY
Sample Universe:
- 124,947 Likely November 2018 Voters
Sample Size:
n=794 Registered Voters
Data Collection Methodology:
n=120 Landline
n=77 Cell Phone
n=269 Online from email invitation
n=328 Online from text invitation
Marin of Error:
- Registered Voters + 3.47%
Interview Dates: January 17 to January 23, 2018
QUALITY OF LIFE & SATISFACTION WITH TRANSPORTATION OPTIONS
Column N %Count ∑ or
Mean
Very satisfied 55.6%442
Somewhat satisfied 34.7%275
Somewhat dissatisfied 6.3%50
Very dissatisfied 3.1%25
DK/NA 0.3%2
Total Satisfied 90.3%717
Total Dissatisfied 9.4%75
Ratio Sat to Dissat 9.6
Very satisfied 11.9%94
Somewhat satisfied 35.8%284
Somewhat dissatisfied 29.1%231
Very dissatisfied 16.5%131
DK/NA 6.7%53
Total Satisfied 47.7%378
Total Dissatisfied 45.7%363
Ratio Sat to Dissat 1.0
Total
1. Generally speaking, are you satisfied or dissatisfied with the
overall quality of life in Marin County?
2. Are you satisfied or dissatisfied with the transportation
options, facilities and services in Marin County?
Topline Report 1/25/2018 Page 1
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
INITIAL BALLOT TEST
Column N %Count ∑ or
Mean
Definitely Yes 47.5%377
Probably Yes 30.4%241
Probably No 6.9%55
Definitely No 12.3%98
DK/NA 2.9%23
Total Yes 77.9%618
Total No 19.2%152
Total
3. In order to:
• relieve traffic congestion on Highway101 and local roads;
• fix potholes and maintain local roads;
• improve interchanges and access on and off of Highway101;
• expand safe routes to schools, including school bus service,
relieving local congestion; and,
• provide local transit, including options for seniors and persons
with disabilities;
shall Marin County extend the existing half-cent, voter approved
sales tax without increasing the current rate, providing $25
million dollars annually for 30 years, with citizens’ oversight, that
the State cannot take away?
Topline Report 1/25/2018 Page 2
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
FEATURES OF THE MEASURE
Column N %Count ∑ or
Mean
Much more likely 54.9%436 80.2%
Somewhat more likely 25.3%201
No effect 12.1%96
Somewhat less likely 3.2%25
Much less likely 3.5%28
DK/NA 1.0%8
Much more likely 47.5%377 80.0%
Somewhat more likely 32.5%258
No effect 15.5%123
Somewhat less likely 1.8%14
Much less likely 2.3%18
DK/NA 0.4%3
Much more likely 40.2%319 68.8%
Somewhat more likely 28.6%227
No effect 20.8%165
Somewhat less likely 4.5%36
Much less likely 4.5%36
DK/NA 1.4%11
Much more likely 33.1%263 65.9%
Somewhat more likely 32.8%260
No effect 21.2%169
Somewhat less likely 5.8%46
Much less likely 6.4%51
DK/NA 0.7%5
Much more likely 35.8%284 67.3%
Somewhat more likely 31.5%250
No effect 22.4%178
Somewhat less likely 4.6%36
Much less likely 5.2%41
DK/NA 0.6%4
Much more likely 45.7%363 77.6%
Somewhat more likely 31.9%254
No effect 15.1%120
Somewhat less likely 3.4%27
Much less likely 3.6%29
DK/NA 0.3%2
Much more likely 47.6%378 71.4%
Somewhat more likely 23.8%189
No effect 15.0%119
Somewhat less likely 4.7%37
Much less likely 6.8%54
DK/NA 2.2%18
Q4A. Relieve traffic congestion on Highway 101 and local roads
Q4B. Fix potholes and maintain local roads
Q4C. Improve interchanges and access on and off of Highway
101
Q4D. Expand safe routes to schools, including school bus
service, relieving local congestion
Total
Q4E. Provide local transit, including options for seniors and
persons with disabilities
Q4F. Relieve congestion by improving intersections and better
timing of signals
Q4G. Provide matching funds to build a direct connector from
Highway 101 to I-580 and the San Rafael-Richmond Bridge
Topline Report 1/25/2018 Page 3
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
Column N %Count ∑ or
Mean
Much more likely 26.1%207 56.6%
Somewhat more likely 30.5%242
No effect 25.0%199
Somewhat less likely 8.8%70
Much less likely 8.4%67
DK/NA 1.2%10
Much more likely 25.8%205 47.9%
Somewhat more likely 22.2%176
No effect 25.6%204
Somewhat less likely 9.0%71
Much less likely 16.1%128
DK/NA 1.4%11
Much more likely 32.6%259 65.2%
Somewhat more likely 32.6%259
No effect 22.0%175
Somewhat less likely 5.7%45
Much less likely 6.7%53
DK/NA 0.4%4
Much more likely 30.3%241 65.3%
Somewhat more likely 35.0%278
No effect 23.9%190
Somewhat less likely 4.7%38
Much less likely 5.4%43
DK/NA 0.6%5
Much more likely 31.8%252 63.0%
Somewhat more likely 31.2%248
No effect 21.8%173
Somewhat less likely 6.0%48
Much less likely 8.3%66
DK/NA 0.8%6
Much more likely 25.1%199 52.9%
Somewhat more likely 27.9%221
No effect 30.6%243
Somewhat less likely 7.5%60
Much less likely 8.5%68
DK/NA 0.5%4
Much more likely 37.6%299 70.6%
Somewhat more likely 33.0%262
No effect 17.2%136
Somewhat less likely 3.8%30
Much less likely 7.6%60
DK/NA 0.8%6
Total
Q4J. Provide more local bus service to relieve traffic congestion
Q4K. Support door-to-door transit services for seniors and
people with disabilities such as Whistlestop Wheels
Q4L. Provide matching funds to complete highway carpool lanes
and multi-use pathway improvements through the Marin Sonoma
Narrows
Q4M. Maintain and expand school crossing guards and the Safe
Routes to Schools and Pathways programs
Q4N. Protect local roads and highways from flooding and sea
level rise
Q4H. Fill in critical gaps in pedestrian pathways
Q4I. Fill in critical gaps in bike paths
Topline Report 1/25/2018 Page 4
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
Column N %Count ∑ or
Mean
Much more likely 24.5%195 49.5%
Somewhat more likely 24.9%198
No effect 27.2%216
Somewhat less likely 10.2%81
Much less likely 12.5%99
DK/NA 0.7%5
Much more likely 41.8%332 71.0%
Somewhat more likely 29.2%232
No effect 17.3%138
Somewhat less likely 4.3%34
Much less likely 5.3%42
DK/NA 2.1%16
FEATURES OF THE MEASURE -- RANKED BY MEAN SCORE
Column N %Count ∑ or
Mean
Q4A. Relieve traffic congestion on Highway 101 and local roads 1.26
Q4B. Fix potholes and maintain local roads 1.22
Q4F. Relieve congestion by improving intersections and better
timing of signals 1.13
Q4G. Provide matching funds to build a direct connector from
Highway 101 to I-580 and the San Rafael-Richmond Bridge 1.03
Q4P. Provide options to get to and from work to relieve traffic
congestion 1.00
Q4C. Improve interchanges and access on and off of Highway
101 0.97
Q4N. Protect local roads and highways from flooding and sea
level rise 0.90
Q4E. Provide local transit, including options for seniors and
persons with disabilities 0.89
Q4D. Expand safe routes to schools, including school bus
service, relieving local congestion 0.81
Q4K. Support door-to-door transit services for seniors and
people with disabilities such as Whistlestop Wheels 0.80
Q4J. Provide more local bus service to relieve traffic congestion 0.79
Q4L. Provide matching funds to complete highway carpool lanes
and multi-use pathway improvements through the Marin Sonoma
Narrows
0.73
Q4H. Fill in critical gaps in pedestrian pathways 0.58
Q4M. Maintain and expand school crossing guards and the Safe
Routes to Schools and Pathways programs 0.54
Q4O. Increase incentives to use electric vehicles including
providing electric vehicle charging facilities 0.39
Q4I. Fill in critical gaps in bike paths 0.33
Total
Total
Q4O. Increase incentives to use electric vehicles including
providing electric vehicle charging facilities
Q4P. Provide options to get to and from work to relieve traffic
congestion
Topline Report 1/25/2018 Page 5
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
INFORMATIONAL STATEMENTS
Column N %Count ∑ or
Mean
Much more likely to vote yes 41.2%327 71.9%
Somewhat more likely to vote yes 30.7%244
No effect 26.4%210
DK/NA 1.7%14
Much more likely to vote yes 51.8%411 74.4%
Somewhat more likely to vote yes 22.6%179
No effect 23.1%183
DK/NA 2.5%20
Much more likely to vote yes 54.3%431 74.5%
Somewhat more likely to vote yes 20.2%161
No effect 23.4%186
DK/NA 2.1%17
Much more likely to vote yes 53.4%424 76.3%
Somewhat more likely to vote yes 22.8%181
No effect 21.3%169
DK/NA 2.4%19
Much more likely to vote yes 39.9%317 66.7%
Somewhat more likely to vote yes 26.8%213
No effect 31.6%251
DK/NA 1.7%14
Much more likely to vote yes 40.4%321 67.6%
Somewhat more likely to vote yes 27.2%216
No effect 29.6%235
DK/NA 2.8%22
Much more likely to vote yes 37.1%294 67.5%
Somewhat more likely to vote yes 30.5%242
No effect 30.5%243
DK/NA 1.9%15
Much more likely to vote yes 41.4%329 70.3%
Somewhat more likely to vote yes 28.9%230
No effect 27.5%218
DK/NA 2.2%18
Much more likely to vote yes 44.3%352 72.6%
Somewhat more likely to vote yes 28.3%225
No effect 25.7%204
DK/NA 1.7%13
Much more likely to vote yes 47.5%377 74.3%
Somewhat more likely to vote yes 26.8%213
No effect 23.4%186
DK/NA 2.3%18
Much more likely to vote yes 38.7%307 67.8%
Somewhat more likely to vote yes 29.1%231
No effect 28.3%225
DK/NA 3.9%31
Total
Q5A. Our local streets and roads are falling apart, the measure
will help stop the deterioration and make repairs
Q5B. The measure will allow Marin County to get millions of
dollars in State and regional matching funds. Without approval
of the measure, that money will go to other counties
Q5H. The measure would help relieve traffic congestion on
roadways in Marin County, reducing critical emergency response
times
Q5I. The measure will help relieve traffic congestion on local
streets and roads
Q5J. The measure will help make connections to regional transit
like the Ferry, SMART and Golden Gate Transit
Q5K. The proposed regional and State efforts do not cover all the
Marin County needs, but this measure will ensure that Marin gets
its fair share of State and regional funds
Q5C. Every penny from this measure will benefit local
transportation projects and programs, and cannot be taken by
the State
Q5D. The measure will help relieve traffic congestion on Highway
101
Q5E. The measure will make it safer to drive, bike on and walk
along local streets, and help relieve greenhouse gases and air
pollution
Q5F. Safeguards to ensure accountability, including independent
citizens' oversight and annual audits, will ensure that the money
will be spent as promised
Q5G. The measure will preserve and expand bus service to help
relieve traffic congestion
Topline Report 1/25/2018 Page 6
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
Column N %Count ∑ or
Mean
Much more likely to vote yes 52.8%419 73.0%
Somewhat more likely to vote yes 20.2%160
No effect 24.1%191
DK/NA 2.9%23
Much more likely to vote yes 50.9%404 70.5%
Somewhat more likely to vote yes 19.6%156
No effect 26.1%207
DK/NA 3.3%27
Much more likely to vote yes 34.6%275 65.1%
Somewhat more likely to vote yes 30.5%242
No effect 30.9%246
DK/NA 4.0%32
Much more likely to vote yes 21.4%170 45.0%
Somewhat more likely to vote yes 23.6%187
No effect 50.5%401
DK/NA 4.5%36
Total
Q5L. The measure will address urgent traffic and transportation
needs, but does not increase taxes
Q5M. The measure will not be used for administrator salaries or
government employee pension relief
Q5N. The measure will prevent substantial cuts in local transit
programs
Q5O. The measure will prevent substantial cuts to crossing
guard programs
Topline Report 1/25/2018 Page 7
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
INFORMATIONAL STATEMENTS -- RANKED BY MEAN SCORE
Column N %Count ∑ or
Mean
Q5D. The measure will help relieve traffic congestion on Highway
101 1.33
Q5C. Every penny from this measure will benefit local
transportation projects and programs, and cannot be taken by
the State
1.32
Q5L. The measure will address urgent traffic and transportation
needs, but does not increase taxes 1.30
Q5B. The measure will allow Marin County to get millions of
dollars in State and regional matching funds. Without approval
of the measure, that money will go to other counties
1.29
Q5M. The measure will not be used for administrator salaries or
government employee pension relief 1.26
Q5J. The measure will help make connections to regional transit
like the Ferry, SMART and Golden Gate Transit 1.25
Q5I. The measure will help relieve traffic congestion on local
streets and roads 1.19
Q5A. Our local streets and roads are falling apart, the measure
will help stop the deterioration and make repairs 1.15
Q5H. The measure would help relieve traffic congestion on
roadways in Marin County, reducing critical emergency response
times
1.14
Q5F. Safeguards to ensure accountability, including independent
citizens' oversight and annual audits, will ensure that the money
will be spent as promised
1.11
Q5K. The proposed regional and State efforts do not cover all the
Marin County needs, but this measure will ensure that Marin gets
its fair share of State and regional funds
1.11
Q5E. The measure will make it safer to drive, bike on and walk
along local streets, and help relieve greenhouse gases and air
pollution
1.08
Q5G. The measure will preserve and expand bus service to help
relieve traffic congestion 1.07
Q5N. The measure will prevent substantial cuts in local transit
programs 1.04
Q5O. The measure will prevent substantial cuts to crossing
guard programs 0.70
Total
Topline Report 1/25/2018 Page 8
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
CRITICAL STATEMENTS
Column N %Count ∑ or
Mean
Much more likely to vote no 25.8%205 41.5%
Somewhat more likely to vote no 15.7%124
No effect 53.7%426
DK/NA 4.8%38
Much more likely to vote no 31.9%254 56.0%
Somewhat more likely to vote no 24.0%191
No effect 40.6%323
DK/NA 3.4%27
Much more likely to vote no 29.2%232 52.0%
Somewhat more likely to vote no 22.7%180
No effect 41.6%330
DK/NA 6.4%51
Much more likely to vote no 28.8%229 50.4%
Somewhat more likely to vote no 21.6%171
No effect 44.7%355
DK/NA 4.9%39
Much more likely to vote no 22.1%175 44.2%
Somewhat more likely to vote no 22.2%176
No effect 51.2%407
DK/NA 4.6%36
Much more likely to vote no 22.7%180 43.1%
Somewhat more likely to vote no 20.4%162
No effect 53.4%424
DK/NA 3.5%28
Much more likely to vote no 23.6%188 41.3%
Somewhat more likely to vote no 17.7%140
No effect 51.9%412
DK/NA 6.8%54
Much more likely to vote no 25.7%204 47.9%
Somewhat more likely to vote no 22.2%177
No effect 46.8%371
DK/NA 5.4%42
Much more likely to vote no 11.0%87 29.2%
Somewhat more likely to vote no 18.2%144
No effect 63.4%504
DK/NA 7.4%59
Total
Q6A. Marin County has asked taxpayers to approve sales tax
measures for transportation, the SMART rail system and county
parks. Enough is enough, we can't afford another tax increase
Q6B. The State is increasing gas taxes and vehicle registration
fees, and the Bay Area regional government wants to increase
bridge tolls. Instead of asking for more taxes, the State and
County need to cut waste and do a better job with taxpayer
money
Q6H. With high State and local taxes no longer being deductible
under new federal tax law, we can't afford another local tax
extension
Q6I. Other proposed ballot measures are more important
including sales tax increases for early childhood education and
parks and open space
Q6C. Since 2005 TAM has spent $250 million dollars, but traffic is
even worse than before. Now they want to renew their special
tax 6 years before it expires. We should not give them more
taxpayer money to waste
Q6D. If government agencies managed their budgets more
efficiently and reformed out of control pension and benefit
programs, we would not have to pay more in taxes
Q6E. Sales taxes are the most regressive form of taxation,
hurting low income and senior citizens the most
Q6F. This sales tax measure will result in Marin County having
one of the highest sales tax rates in the state, and sales taxes
rob consumers of purchasing power, ultimately costing jobs.
People will go elsewhere to buy goods and services
Q6G. The measure is growth inducing and will increase the
pressure exerted by the State for more subsidized low-income
high density housing to be placed in small Marin neighborhoods
Topline Report 1/25/2018 Page 9
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
CRITICAL STATEMENTS -- RANKED BY MEAN SCORE
Column N %Count ∑ or
Mean
Q6B. The State is increasing gas taxes and vehicle registration
fees, and the Bay Area regional government wants to increase
bridge tolls. Instead of asking for more taxes, the State and
County need to cut waste and do a better job with taxpayer
money
0.91
Q6C. Since 2005 TAM has spent $250 million dollars, but traffic is
even worse than before. Now they want to renew their special
tax 6 years before it expires. We should not give them more
taxpayer money to waste
0.87
Q6D. If government agencies managed their budgets more
efficiently and reformed out of control pension and benefit
programs, we would not have to pay more in taxes
0.83
Q6H. With high State and local taxes no longer being deductible
under new federal tax law, we can't afford another local tax
extension
0.78
Q6A. Marin County has asked taxpayers to approve sales tax
measures for transportation, the SMART rail system and county
parks. Enough is enough, we can't afford another tax increase
0.71
Q6G. The measure is growth inducing and will increase the
pressure exerted by the State for more subsidized low-income
high density housing to be placed in small Marin neighborhoods
0.70
Q6E. Sales taxes are the most regressive form of taxation,
hurting low income and senior citizens the most 0.69
Q6F. This sales tax measure will result in Marin County having
one of the highest sales tax rates in the state, and sales taxes
rob consumers of purchasing power, ultimately costing jobs.
People will go elsewhere to buy goods and services
0.68
Q6I. Other proposed ballot measures are more important
including sales tax increases for early childhood education and
parks and open space
0.43
Total
Topline Report 1/25/2018 Page 10
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
FINAL BALLOT TEST
Column N %Count ∑ or
Mean
Definitely Yes 39.7%315
Probably Yes 33.5%266
Probably No 7.3%58
Definitely No 14.3%114
DK/NA 5.2%41
Total Yes 73.2%581
Total No 21.6%172
Total
7. In order to:
• relieve traffic congestion on Highway101 and local roads;
• fix potholes and maintain local roads;
• improve interchanges and access on and off of Highway101;
• expand safe routes to schools, including school bus service,
relieving local congestion; and,
• provide local transit, including options for seniors and persons
with disabilities;
shall Marin County extend the existing half-cent, voter approved
sales tax without increasing the current rate, providing $25
million dollars annually for 30 years, with citizens’ oversight, that
the State cannot take away?
Topline Report 1/25/2018 Page 11
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
DEMOGRAPHICS
Column N %Count ∑ or
Mean
Bike 2.5%20
Carpool or vanpool 4.6%36
Drive car or truck alone 59.2%470
Drive motorcycle or scooter 0.7%5
Public transit (bus, rail or shuttle)7.6%60
Walk 2.4%19
Work from home/Don't work
outside the home 14.9%119
Other (SPECIFY)6.7%53
DK/NA 1.4%11
Yes 26.9%214
No 72.8%578
DK/NA 0.3%3
Male 44.7%355
Female 53.9%428
Other 1.4%11
18-29 6.8%54
30-39 7.8%62
40-49 14.9%118
50-64 32.9%261
65+37.7%299
Not coded 0.0%0
Japanese 0.2%2
Chinese 0.7%6
Hispanic 3.6%29
Jewish 5.0%40
Armenian 0.1%1
Vietnamese 0.5%4
Italian 4.4%35
Korean 0.0%0
African American 0.0%0
Not Coded 85.4%678
Owner 68.1%541
Renter 31.9%253
Democrat 58.8%467
Republican 17.8%141
Other 3.4%27
DTS 20.0%159
Total
D. Age
E. Ethnic Surname
F. Homeownership Status
G. Party
A. What type of transportation do you typically use to go to work
or school?
B. Do any children under the age of 18 live in your household?
C. Respondent's Gender
Topline Report 1/25/2018 Page 12
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
Column N %Count ∑ or
Mean
Dem 1 31.5%250
Dem 2+18.4%146
Rep 1 6.8%54
Rep 2+5.9%47
Other 1 11.1%88
Other 2+5.2%41
Dem & Rep 4.8%38
Dem & Other 10.7%85
Rep & Other 4.2%33
Dem, Rep & Other 1.5%12
2017 to 2018 0.0%0
2013 to 2016 34.9%277
2009 to 2012 12.9%102
2005 to 2008 16.8%133
2001 to 2004 8.6%68
1997 to 2000 6.6%52
1993 to 1996 4.5%36
1981 to 1992 9.1%72
1980 or before 6.8%54
Not Coded 0.0%0
1 6.6%53
2 4.6%36
3 4.7%37
4 6.0%47
5 4.9%39
6 3.8%30
7 4.3%34
8 4.1%32
9 5.7%45
10 4.8%38
11 6.2%49
12 6.5%51
13 6.5%52
14 7.1%56
15 9.5%75
16 14.8%118
J. Voting History see detailed crosstabs
Total
I. Registration Date
K. Times Voted in Last Elections
H. Household Party Type
Topline Report 1/25/2018 Page 13
Godbe Research
TAM - 2018 Transportation Revenue Measure Tracking Survey
Column N %Count ∑ or
Mean
0 21.0%166
1 11.6%92
2 7.2%57
3 5.9%47
4 4.9%39
5 3.2%25
6 3.7%30
7 2.8%22
8 4.5%36
9 2.5%20
10 3.3%27
11 3.0%24
12 3.4%27
13 3.4%27
14 5.8%46
15 7.0%56
16 6.8%54
Yes 73.8%586
No 26.2%208
Yes 74.3%590
No 25.7%204
Yes 100.0%794
No 0.0%0
District 1 20.9%166
District 2 22.7%180
District 3 21.5%171
District 4 16.0%127
District 5 18.9%150
Belvedere 0.4%3
Corte Madera 5.2%41
Fairfax 3.9%31
Larkspur 4.7%37
Mill Valley 5.8%46
Novato 18.4%146
Ross 1.1%9
San Anselmo 3.9%31
San Rafael 21.6%171
Sausalito 3.5%27
Tiburon 4.2%33
Unincorporated 27.5%218
Land 15.0%119
Cell 10.4%82
Online 32.5%258
Text 42.2%335
Total
O. Likely November 2018 Voter
P. Supervisorial District
Q. City
R. Interview Type
L. Absentee Voter
M. Permanent Absentee Voter
N. Likely Absentee Voter
Topline Report 1/25/2018 Page 14
SCHEDULE OF LIKELY STEPS- February 2018
Topic
Target
Dates
Complete
2017
1. Introduction and Initial Feedback from Local Jurisdictions Feb - Apr
2. Baseline Polling - TAM Board approval of polling effort Feb
3. TAM Ad Hoc Committee guides poll - poll conducted Mar - Apr
4. TAM Board considers initial input from Local Jurisdictions and Polling and
determines whether to proceed to next step of forming an Expenditure Plan
Advisory Committee (Go/No Go)
Apr - May
5. TAM Board establishes membership of Advisory Committee Apr - May
6. Kickoff of Expenditure Plan Advisory Committee Process June
7. Expenditure Plan Advisory Committee meets to develop options for renewing
transportation sales tax, for increasing transportation sales tax, or both
June - Dec
8. Expenditure Plan Advisory Committee engages in public outreach June - Dec
9. TAM Board reviews activity of Expenditure Plan Advisory Committee and
determines whether to proceed to next step of briefing stakeholders and local
councils on status and conducting a public opinion poll of draft Expenditure
Plan Elements (Go/ No Go)
Dec 11
2018
10. TAM Ad Hoc Committee guides poll and the poll is conducted
11. TAM briefs stakeholders and local jurisdiction councils on status of
Expenditure Plan development – seeks and receives input
Feb
Feb - Mar
12. TAM Board considers input from stakeholders, local jurisdictions and polling
results, and votes on Final Draft Sales Tax Expenditure Plan (Go/No Go)
13. TAM Board directs staff to seek approval from all 12 local jurisdictions on
Final Draft Sales Tax Expenditure Plan
14. Final approval by TAM to request the Board of Supervisors to put the
transportation sales tax renewal on the November 2018 ballot. Board of
Supervisors approves.
15. Expenditure plan and ballot argument (75 words) deadline for submission to
registrar for November 2018 ballot.
April
May - July
July
August 10
900 Fifth Avenue
Suite 100
San Rafael
California 94901
Phone: 415/226-0815
Fax: 415/226-0816
www.tam.ca.gov
Belvedere
James Campbell
Corte Madera
Diane Furst
Fairfax
John Reed
Larkspur
Dan Hillmer
Mill Valley
Stephanie Moulton-Peters
Novato
Eric Lucan
Ross
P. Beach Kuhl
San Anselmo
Brian Colbert
San Rafael
Gary Phillips
Sausalito
Ray Withy
Tiburon
Alice Fredericks
County of Marin
Damon Connolly
Katie Rice
Kathrin Sears
Dennis Rodoni
Judy Arnold
March 7, 2018
Mr. Jim Shutz
City Manager
City of San Rafael
1400 Fifth Avenue
San Rafael, CA 94901
Dear Mr. Schutz:
Please accept a request for a presentation to the San Rafael City Council from the
Transportation Authority of Marin (TAM) Executive Director for the purpose of discussing
information regarding the Measure A Transportation Sales Tax, the proposed Draft
Transportation Sales Tax Renewal Expenditure Plan and recent public opinion poll results.
Considering an upcoming early renewal of the ½ cent transportation sales tax, TAM is in
the process of educational outreach to Cities and Towns to provide information on the draft
proposal. TAM is seeking input on the Draft Plan, such as responses to the following:
• Does this new Draft Expenditure Plan meet the needs of your jurisdiction? What are
your key priorities?
• What other information do you need to support the plan in the future? Details on trip
reduction, greenhouse gas emissions reduction, travel time benefits and other metrics
can all be made available for your assessment of whether to support.
• What flexibility would you like to see in the program? Could you support a re-set of
the plan every 10 years, or more frequently? Staff at TAM can present examples on
how that would be done.
• What additional organizations or local interests should be consulted regarding the
plan?
Background
Measure A, Marin’s ½-cent Transportation Sales Tax, is a critical local funding source that
generates approximately $25 million each year to support our local transportation needs.
The Measure was passed by over 71% of Marin voters in 2004 and funds are spent in
accordance with the 20-year Measure A Transportation Sales Tax Expenditure Plan.
The expenditure plan is now nearly 15 years old and the TAM Board of Commissioners
has been considering early renewal of the sales tax measure to respond to current needs
and adjusting how the funds can be spent moving forward. Renewing the transportation
sales tax would create an ongoing reliable stream of revenue for much needed projects and
programs.
During the first quarter of last year, TAM visited local jurisdictions to provide educational
briefings to and introduce the idea of renewing and possibly increasing our county-wide
transportation sales tax. These briefings focused on providing information about the
projects and programs supported by the current sales tax and receiving feedback from
elected officials and residents on priorities and unmet needs. The idea of legislatively
increasing the statewide sales tax cap to enable an increase in the transportation sales tax
was initially discussed, then abandoned.
Letter to Jim Schutz
March 7, 2018
A baseline poll was conducted in May 2017 to gauge public opinion on renewing the ½-cent sales tax or
potentially increasing of the sales tax to ¾-cent. The poll demonstrated considerably more support for
renewing the sales tax rather than increasing the sales tax, with 72% of likely 2018 voters supporting renewal
of the existing ½-cent transportation sales tax and a range from 60.8% to 66.9% supporting an increase to ¾-
cent.
In January 2018, a second poll was taken, specifically addressing a renewal of the current sales tax and testing
the features of a Draft Sales Tax Renewal Expenditure Plan, along with supportive informational statements
and critical statements. The results of this second poll will be reviewed.
Proposal Overview
Back in June 2017, the TAM Board approved the formation and membership of a Transportation Sales Tax
Expenditure Plan Advisory Committee (EPAC). The EPAC is comprised of 24 community members
representing a broad range of neighborhood, business, civic and advocacy interests in Marin County. The
EPAC met between June and December 2017 to develop a plan to renew the existing ½-cent transportation
sales tax and consider expanding the sales tax to ¾-cent. The membership of that Committee is attached.
The EPAC reviewed the baseline poll results, received broad education about the current ½-cent
transportation sales tax and learned from a variety of agencies about current transportation programs and
unmet transportation needs. Based on this information, the EPAC developed a draft expenditure a plan that
culminated with a consensus recommendation to pursue a 30-year extension of the current ½-cent sales tax
to be placed on the ballot in November of 2018. The new Expenditure Plan would take effect immediately,
replacing the existing plan. A 2/3rds approval of those voting would be required.
A chart and factsheets detailing the committee recommendations are attached. Primary goals of the ½-cent
plan are to keep the core structure of the existing expenditure plan and expand much needed congestion relief
programs.
Although there were diverse interests represented by the EPAC, the committee reached consensus and
demonstrated a strong commitment to building from the current successful transportation sales tax measure,
keeping the core structure and maintaining the top-line funding percentages:
• 7.5% to Highway and Interchange Improvements
• 26.5 % to Local Streets and Roads
• 11% to Safe Routes to Schools, Education, Infrastructure and Crossing Guards
• 55% to Local, Rural, Student and Special Needs Transit
With No New Taxes the Proposal Would:
• Respond to current needs and adjust how the funds can be spent moving forward
• Continue a reliable stream of local revenue into the future to enable long-term planning
• Maintain and expand successful projects and programs, including the Safe Routes to Schools
programs, local road maintenance and local transit
• Expand school-related transit and yellow bus programs
• Prevent cuts in the current Crossing Guard program
• Provide a local funding source for key operational improvement projects including the Marin-
Sonoma Narrows and the Northbound US-101 to Eastbound I-580 Direct Connector
• Leverage other regional, state and federal funding for needed transportation improvements
• Provide seed funding for projects related to sea-level rise, innovative technologies and for support of
mobility concepts for first/last mile transit solutions and peak hour demand management
Letter to Jim Schutz
March 7, 2018
In addition to recognizing the importance of continuing this local funding source, the committee also
recognized the current tax-sensitive climate. To protect and maintain the existing sales tax and associated
programs, the committee did not think it was prudent to try to increase the tax. They recognized the changes
in our transportation environment and the need to adjust how funds are being spent. They also acknowledged
the rapidly changing landscape of transportation and mobility choices and therefore recommend having
milestone review opportunities every 10 years to adjust plan elements to address future conditions.
Follow-up Poll
A follow-up poll was conducted in January 2018. The follow-up poll explored renewing the existing
Transportation Sales Tax, testing over 750 likely voters for a November 2018 ballot measure in Marin County.
The 2018 follow-up poll confirmed that transportation issues and traffic congestion continue to be top
concerns of Marin County residents. There is great interest in transportation issues and solutions. The 2018
poll results show strong support for renewing the transportation sales tax with support from likely 2018 voters
at 77.9%, and after a series of critical statements were presented, 73.2%.
Next Steps
At this time, TAM is seeking additional input from TAM’s member agencies- the cities, towns and county of
Marin- on the proposed Transportation Sales Tax Renewal Expenditure Plan. Based on input from agencies
and residents from this ongoing outreach, TAM staff will write and refine a detailed Final Draft
Transportation Sales Tax Renewal Expenditure Plan.
In April or early May, the TAM Board will consider voting on the Final Draft Transportation Sales Tax
Renewal Expenditure Plan and will decide whether to direct staff to seek approval from all 12 local
jurisdictions on the Final Draft Transportation Sales Tax Renewal Expenditure Plan.
For the Transportation Sales Tax Renewal Expenditure Plan to be placed on the ballot for consideration by
voters in November 2018, the 75-word ballot argument and Expenditure Plan must be submitted to the
Registrar of Voters no later than August 10, 2018. The TAM Board would need to act no later than July 2018,
allowing time for the Marin County Board of Supervisors to make a final decision on whether to put the
measure on the November 2018 ballot.
TAM appreciates feedback from your council.
Sincerely,
Dianne Steinhauser
Executive Director
Transportation Authority of Marin
Attachments:
Transportation Sales Tax Renewal Expenditure Plan
Transportation Sales Tax Renewal Expenditure Plan – Factsheets
Expenditure Plan Advisory Committee membership
January 2018 Poll of likely November 2018 voters- Topline Results
Transportation Sales Tax Renewal Process – Likely Next Steps
STAFF REPORT APPROVAL
ROUTING SLIP
Staff Report Author: Bill Guerin Date of Meeting: 03/19/2018
Department: Public Works
Topic: TAM Measure A Transportation Sales Tax
Subject: TAM Measure A Renewal Presentation
Type: (check all that apply) ☐ Consent Calendar ☐ Public Hearing
☒ Discussion Item ☐ Resolution ☐ Ordinance
☐ Professional Services Agreement ☒ Informational Report
*If PSA, City Attorney approval is required prior to start of staff report approval process
Was agenda item publicly noticed? ☐ Yes ☒No Date noticed: ☐Mailed ☐Site posted ☐Marin IJ
Due Date Responsibility Description Completed
Date Initial / Comment
DEPARTMENT REVIEW
FRIDAY
noon
8/4
Director Director approves staff
report is ready for ACM,
City Attorney & Finance
review.
3/8/2018
☒
BG
CONTENT REVIEW
MONDAY
morning
8/7
Assistant City Manager
City Attorney
Finance
ACM, City Attorney &
Finance will review items,
make edits using track
changes and ask questions
using comments. Items will
be returned to the author
by end of day Wednesday.
Click here to
enter a date.
Click here to
enter a date.
3/8/2018
☐
☐
☒
VB
DEPARTMENT REVISIONS
FRIDAY
noon
8/11
Author Author revises the report
based on comments
receives and produces a
final version (all track
changes and comments
removed) by Friday at
noon.
Click here to
enter a date.
☐
ACM, CITY ATTORNEY, FINANCE FINAL APPROVAL
MONDAY
morning
8/14
Assistant City Manager
City Attorney
ACM, City Attorney &
Finance will check to see
their comments were
adequately addressed and
sign-off for the City
Click here to
enter a date.
Click here to
enter a date.
☐
☐
Finance
Manager to conduct the
final review.
3/12/2018
☒
Van
TUES
noon
8/15
City Manager Final review and approval Click here to
enter a date.
☐
.. f '..... )
5USTAINABl..ESanRilfilel.org
BOARD OF DIRECTORS
William Carney, President
Bob Spofford, Vice President
jerry Belletto, Secretary
Greg Brockbank
jim Geraghty
Linda jackson
Kay Karchevski
Kiki La Porta
jesse Madsen
Samantha Mericle
Sue Spofford
415.457.7656
San Rafael City Council
1400 Fifth Avenue
San Rafael. CA 94901
March 18, 2018
RE: Measure A Transportation Sales Tax (item B.a)
Honorable Mayor and Council Members,
Renewing Measure A is critical to the on-going sustainability of our city and
county. Measure A in large part funds our local transit, which benefits all three
pillars of sustainability-our environment, economy, and social equity-and is
key to reducing both climate pollution and traffic congestion. Measure A
further reduces GHG emissions and takes cars off the roads by supporting
viable alternatives to driving-like walking, biking, and safe routes to schools.
But Measure A was first drafted 20 years ago, and its new iteration needs to be
updated in one critical regard: funding for our local roads must include the
public infrastructure needed to facilitate zero emission driving, that is,
charging stations and other support for electric vehicles.
Electric transportation is the transportation of the future. It is increasingly in
demand, with Marin already second in the State in per-capita EV registration.
And it is more and more essential, as we see the impacts of climate change
intensify every year.
The revised Measure A expenditure plan recognizes these climate impacts by
including funds "to address sea level rise and resiliency." We ask that these
funds be increased and made more flexible to include the reduction of sea-
level-rise impacts by reducing greenhouse gas pollution with greater support
of electric vehicles (including cars, buses and e.bikes).
The 3D-year term ofth~ revised Measure A will take us to 2050. That's the year
that Marin County predicts local sea level rise may reach up to two feet, with
storm surges approaching five feet. 2050 is also the year that scientists
everywhere-and San Rafael's own Climate Change Action Plan -say we must
reach the goal of at least 80% reduction of greenhouse gas emissions to avoid
unstoppable climate catastrophe.
Let's make sure that the renewed Measure A provides us the means to help
prepare for and shape that future.
c: Dianne Steinhauser, TAM
Sincerely,
William Carney
Board President
Lindsay Lara
From:
Sent:
To:
Subject:
Dear Supervisor Phillips,
Chloe Martin <chloeadmartin@comcast.net>
Monday, April 02, 2018 12:36 PM
Lindsay Lara
Letter to TAM Supervisor Phillips
I am writing as an EV driver, and San Anselmo resident, to ask you to dedicate funds in Measure A
to EV infrastructure.
I believe that Jerry Brown's vision of 5 million EVs on the road is a realistic and practical solution to
the problems our state faces as a result of climate change. To achieve that vision, drivers need to
feel secure that their charging needs will be addressed in the areas where they will be driving. Just
as a city competing to host the Olympics needs to provide the infrastructure to accommodate the
needs of that event, the county can only expect to facilitate a successful transition to a significantly
higher number of EV drivers if the charging stations are there.
I bought a used LEAF a year ago, with a range of only about 80 miles. I charge it every night at
home, and I try to do most of my driving in it. On days when I have more driving to do, I am looki ng
for charging stations in Marin . Over the last year I have noticed that stations are more frequently
full, and I have to make alternate plans to charge somewhere else. This is good news in that it
suggests that more people are driving electric (though I will note that cars at the charging stations
are often PHEVs). But being inconvenienced like this is a barrier that could prevent people making
the switch from a known commodity with a solid infrastructure--gas cars--to the innovative
technology that they fear might leave them stranded. TAM Board members should demonstrate
their faith in a clean future by staying one step ahead of the potential EV drivers. If you build it, they
will come.
I recognize and am grateful for how much support you have already given to create the existing EV
infrastructure in Marin, and I count on you to keep it up, particularly by designating funds in
Measure A for more EV charging infrastructure and the human resources to implement and
maintain it.
Thank you for your service to the community, and in particular for your long-term thinking at this
critical juncture.
\~ -\
Sincerely,
Chloe Martin, Ph.D.
San Anselmo
415-464-7149
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