HomeMy WebLinkAboutCM City Council Goals____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting: 5/07/2018
Disposition: Accepted Report
Agenda Item No: 7.a
Meeting Date: May 7, 2018
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: City Manager’s Office
Prepared by: Rebecca Woodbury,
Senior Management Analyst
City Manager Approval: ______________
TOPIC: CITY COUNCIL GOALS, STRATEGIES, AND TASKS FOR 2018-19
SUBJECT: INFORMATIONAL REPORT ON THE DRAFT CITY COUNCIL GOALS AND
STRATEGIES, AND KEY IMPLEMENTATION TASKS FOR FISCAL YEAR 2018-2019
RECOMMENDED ACTION: Accept report and provide direction and feedback to staff regarding
proposed draft City Council Goals & Strategies.
DISCUSSION: Each year, the City Council approves a set of goals, strategies, and key implementation
tasks for the upcoming fiscal year in concert with the City budget. The goals are:
A. Neighborhood and Economic Vitality: create and preserve a heathy economy and
neighborhoods
B. Quality of Life: serve and strengthen community and regional relat ionships
C. Public Safety: prevent and respond to emergencies
D. Public Assets: improve and preserve public assets
E. Foundational Services: sustain organizational viability and exemplary service
Each goal includes a subset of strategies and correlating tasks that help determine the work plan of the
City for the upcoming fiscal year. The City Manager uses this document to guide what departments will
work on throughout the year and how resources will be deployed. Some tasks are completed within the
fiscal year, while others are multi-year endeavors.
The City Council Goals & Strategies (attachment 1) is a first draft based on initial input from the City
Council and department directors. Some tasks are rolled over from the prior year as part of phased,
multi-year efforts, while others are new initiatives that have come up as new City Council priorities,
based on feedback from the community. City Manager’s Office staff will make revisions to this draft
based on direction from the City Council, and ultimately the Council will consider a final draft as a
component of the new fiscal year’s budget.
Areas of focus include initiatives to address homelessness, expand affordable housing opportunities,
and improvements to ease traffic congestion. These were identified as the top three largest problems
facing the City of San Rafael in the most recent Resident Satisfaction Survey, which can be viewed at
www.cityofsanrafael.org/resident-satisfaction-survey.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
A common theme throughout the City Council Goals & Strategies is modernization of service delivery
through the use of new technology. Examples range from implementing a new Enterprise Resource
Planning (ERP) system—a major and multi-year effort that includes every City department—to working
with a civic tech start-up to provide police officers with de-escalation techniques when responding to
calls with subjects suffering from mental illness.
Finally, the City Council Goals & Strategies document also includes a partial selection of
accomplishments from the past fiscal year. Last year’s goals can be viewed at
www.cityofsanrafael.org/goals-objectives.
COMMUNITY OUTREACH: Community outreach and engagement is an important element throughout
the City Council Goals & Strategies. Most tasks require specific outreach plans and activities, such as
the outreach conducted when making improvements to parks or the new transit center. Other examples
of community outreach include launching an online engagement platform for soliciting input during the
multi-year General Plan 2040 update process, developing a citywide open data program, and hosting a
mental health awareness event.
FISCAL IMPACT: There is no direct fiscal impact to accepting this report. Tasks requiring funding will
be built in the City budget and presented to you at a future meeting.
RECOMMENDATION: Accept report and provide direction and feedback to staff on any recommended
changes to the City Council Goals & Strategies.
ATTACHMENT:
1. Draft City Council Goals & Strategies for Fiscal Year 2018-19
April 2018
City Council Goals & Strategies
Fiscal Year 2018-19
MISSION
The Mission of the City of San Rafael is to enhance the quality of life and to
provide for a safe, healthy, prosperous and livable environment in partnership
with the community.
VISION
Our vision for San Rafael is to be a vibrant economic and cultural center
reflective of our diversity, with unique and distinct neighborhoods in a beautiful
natural environment, sustained by active and informed residents and a
responsible innovative local government.
April 2018
HIGHLIGHTS OF ACCOMPLISHMENTS FOR 2017-18
● Issued $48.5 million in bonds and started construction on a new Public Safety Center as well as Fire
Stations 52 and 57, including relocation to temporary facilities and demolition.
● Integrated SMART train service into San Rafael’s transportation network, including new signal
systems, a Quiet Zone, parking, signage, and other improvements.
● Began implementing the SMART Larkspur Extension agreement including Andersen Drive
intersection reconstruction and CPUC review, initiation of Francisco Blvd West rebuild, property
transfers and easements, and project facilitation.
● Developed a pilot program to regulate cannabis business activity, including zoning changes and
licensing and prepared a cannabis business tax ballot measure for the June 2018 election to
enhance revenues for regulatory efforts and other City services.
● Worked with the County of Marin to launch a coordinated entry program, housing 30 chronically
homeless people in the first 5 months.
● Completed transition to district-based elections, including numerous public hearings, community
meetings, dedicated web pages with bilingual material, demographic data, and mapping services.
● Initiated the General Plan 2040 update, established a work program, and formed a 23-person
community steering committee.
● Received a Cultural District designation for Downtown San Rafael, one of only 14 in the state.
● Continued the Together San Rafael organizational culture effort including a pilot Learning Lab
program, providing employees with training on human-centered design and hosted a “Demo Day”
event for employees to share their solutions to cross-departmental work challenges.
● Updated the City’s sidewalk ordinance and developed a cost-sharing program for repairs to provide
applicants with matching funds and paying for sidewalk, curb and gutter repair.
● Completed major street repair and resurfacing projects including the Las Gallinas / Freitas Parkway
intersection, Second and Grand Ave intersection, and the G Street drainage and resurfacing project.
● Coordinated the Latino Civic Leadership Task Force and hosted a boards and commission fair.
● Completed construction of solar on three city facilities (Public Works Building, Boro Commun ity
Center, and the C Street Parking Garage).
● Supported the Downtown Streets Team launch of the Marin Mobile Care mobile shower program.
● Amended the City’s parking ordinance and implemented time-limited parking in East San Rafael.
● Worked with community groups to design a new playground at Albert Park and raise funds for
additional features
● Spearheaded the creation of “Opening Doors: Marin,” a countywide housing task force focused on
creating sufficient housing to end chronic homeless.
● Removed 117 unlawful campsites and associated debris in open space areas.
● Enhanced community engagement efforts in the Police department through “Coffee with a Cop”
meet-and-greets, National Night Out, Camp Chance, a youth academy at Davidson Middle School,
and increased use of social media including Nextdoor.
● Completed a Downtown Parking & Wayfinding Study.
● Hosted a community-wide employment fair for low-income people looking for work.
● Transitioned all City electricity accounts to 100% renewable Deep Green electricity, reducing
municipal emissions by 16%.
● Deployed Narcan/Naloxone in all police cars to help save lives for opioid overdoses.
● Merged the San Rafael Police Department’s Crisis Response Unit with Novato, reducing costs and
leveraging shared resources.
● Converted to a third-party medical billing company, eliminating the ambulance billing backlog.
● Completed a Local Hazard Mitigation Plan.
● Launched gigabit public internet connection at both libraries.
April 2018
GOAL A: STRATEGIES AND KEY IMPLEMENTATION TASKS SUBCOMMITTEES
DEPARTMENTS
NEIGHBORHOOD
AND ECONOMIC
VITALITY
Create and preserve
a healthy economy
and neighborhoods
1. Sustain vibrant neighborhoods, Downtown and
other business areas.
a. Work with a Steering Committee to continue
preparation of General Plan 2040 and begin
Downtown ‘Precise Plan.’
b. Collaborate with the East San Rafael working
group and Downtown Business Improvement
District to develop and empower businesses.
c. Facilitate application process for cannabis
businesses in approved license categories.
d. Launch commercial over-the-counter plan
check for small tenant improvements.
e. Launch OpenCounter, a new online platform
for business owners to navigate permit
requirements and costs.
f. Improve parking conditions in East San
Rafael through strategies like enforcing time
limited parking and adding supply where
possible.
g. Launch “Permit Simplicity” customer service
program in partnership with Marin Builders
Association.
Economic Development
Subcommittee
Community Development
Economic Development
Economic Development
Community Development
Economic Development and
Community Development
Public Works and Parking
Services
Community Development
2. Facilitate affordable housing opportunities and
reduce the number of people experiencing
homelessness.
a. Support and promote the “Opening Doors:
Marin” initiative.
b. Expand affordable housing opportunities
through the 999 3rd Street, 703 3rd Street
Sierra Building, and Mill Street 2.0 projects.
c. Support the Marin Mobile Care program as
well as the relocations of Ritter Center and St.
Vincent’s social service organizations.
d. Update the city’s accessory dwelling unit
ordinance.
e. Explore protections to increase rental and
ownership housing affordability.
Homelessness
Subcommittee
City Manager’s Office
City Manager’s Office
City Manager’s Office
City Manager’s Office &
Community Development
City Manager’s Office
3. Reduce greenhouse gas emissions.
a. Work with Marin Sanitary Service to revise
rate setting methodology.
b. Add solar to City Hall, including EV charging
stations.
c. Complete the Climate Action Plan update.
Sustainability Liaison
City Manager’s Office
City Manager’s Office
City Manager’s Office
April 2018
GOAL B: STRATEGIES AND KEY IMPLEMENTATION TASKS SUBCOMMITTEES
DEPARTMENTS
QUALITY OF LIFE
Serve and
strengthen
community and
regional
relationships
1. Work to provide literary, artistic, recreational
and cultural experiences for all residents and
embrace our diversity.
a. Promote culture and art through the
Downtown Cultural District and ‘Life in San
Rafael’ campaign.
b. Expand creative science, technology and arts
programs for all ages.
c. Provide immigration information services to
residents.
d. Support and promote the Age-Friendly San
Rafael initiatives.
Economic Development
Subcommittee
Economic Development
Library
Library
Community Services
2. Collaborate with community partners and
utilize the expertise of Boards and Commissions,
agencies, and associations.
a. Work with County Parks to provide park
‘Experience Kits’ to the community.
b. Collaborate with local schools to ensure all
students have a Library card, the community
schools initiative, enhanced after-school
programs, and shared use of facilities.
c. Seek out creative funding partnerships with
community groups to fundraise for park and
playground improvements.
Library
Library
Community Services
3. Improve resident engagement and
governmental transparency.
a. Create a citywide open data program for
budget and other metrics.
b. Enhance civic participation through promotion
of voter registration, a digital candidate guide
and support of the Latino Civic Leadership
Initiative.
c. Launch an online engagement platform for
the General Plan 2040 process.
d. Increase use of social media, including
exploring live streaming of City Council
meetings through Facebook Live.
City Manager’s Office
City Clerk’s Office and City
Manager’s Office
Community Development
City Clerk’s Office and City
Manager’s Office
April 2018
GOAL C: STRATEGIES AND KEY IMPLEMENTATION TASKS SUBCOMMITTEES
DEPARTMENTS
PUBLIC SAFETY
Prevent and respond
to emergencies
1. Plan for essential public facility upgrades and
improvements with ¼ cent additional Measure E
funds.
a. Complete construction of Fire Stations 52 and
57 and continue construction of a new Public
Safety Center.
b. Begin design phase for Fire Stations 54 and
55 remodels.
Facilities Subcommittee
Public Works, Fire, Police,
and City Manager’s Office
Public Works & Fire
Department
2. Provide a safe and secure environment for
people, businesses and property in the
community.
a. Implement crosswalk safety enhancement
program.
b. Host a mental health awareness event at the
Rafael Theater.
c. Provide officers with de-escalation and
behavior profiles on their mobile devices to
help with subjects suffering mental illness.
d. Pilot a grant-funded paramedicine pilot
project to increase preventative care for some
patients rather than relying on 9-1-1.
e. Enhance education and enforcement efforts
to reduce traffic collisions.
f. Explore and develop short-term rental
policies and procedures.
Public Works
City Manager’s Office and
Police Department
Police Department
Fire Department
Police Department
Community Development
3. Further develop community and organizational
emergency readiness.
a. Explore strengthening laws for wildland urban
interface protection and enhance wildfire
preparedness education.
b. Promote emergency preparedness education
for businesses, with a focus on small and
Latino-owned businesses.
c. Update emergency volunteer plan.
Fire Department
Economic Development
City Manager’s Office
4. Pursue cost saving and efficiency measures
for emergency services.
a. Work with the County of Marin to roll out
emergency operations center and disaster
service worker trainings for employees.
b. Develop a countywide disaster response and
recovery template website, working with
County and other cities/towns.
c. Coordinate and conduct multi-agency public
safety trainings.
Fire Department
City Manager’s Office
Fire and Police Departments
April 2018
GOAL D: STRATEGIES AND KEY IMPLEMENTATION TASKS SUBCOMMITTEES
DEPARTMENTS
PUBLIC ASSETS
Improve and
preserve public
assets
1. Plan use of Measure A funds for park and
open space.
a. Working with the B Team and Gerstle Park
Residents Association, build a new
playground at Albert Park.
b. Make playground improvements at Victor
Jones park.
c. Enhance vegetation management services in
open space areas.
Public Works and
Community Services
Public Works and
Community Services
Fire Department
2. Sustain effective level of core infrastructure.
a. Implement the sidewalk repair pilot program.
b. Implement Capital Improvement Plan projects
including, a new Southern Heights Bridge,
landslide repair on Irwin Street, underpass at
Smith Ranch Rd, San Quentin pump station,
new stormwater catchments, and more.
c. Work with community partners and agencies
to obtain funding for dredging the San Rafael
Canal.
d. Complete analysis and report on new library
facility options.
Facilities and New Library
Subcommittees
Public Works
Public Works
Public Works
Library
3. Improve mobility by reducing traffic congestion
and expanding bicycle, pedestrian and transit.
a. Work with Golden Gate Transit to design a
new transit center in Downtown.
b. Continue to seek funding and begin
construction of a multi-use path from 2nd to
Andersen.
c. Build a pedestrian bridge over the Canal at
Grand Ave.
Public Works
Public Works
Public Works
4. Support SMART operations and prepare for
extension to Larkspur.
a. Work with SMART to flip Francisco Blvd with
the rail line.
b. Make intersection improvements at Andersen
and Rice Drive.
c. Make improvements to intersections of the
rail line at 3rd & 2nd.
d. Prepare an application for a Quiet Zone from
2nd Street to Larkspur.
e. Improve passenger welcoming experience at
downtown San Rafael station
Public Works
Public Works
Public Works
Public Works
Public Works &
City Manager’s Office
April 2018
GOAL E: STRATEGIES AND KEY IMPLEMENTATION TASKS SUBCOMMITTEES
DEPARTMENTS
FOUNDATIONAL
SERVICES
Sustain
organizational
viability and
exemplary service
1. Achieve short and long term financial viability
and continue to seek financial resources for City
priorities.
a. Diversify sales tax revenue through new
business development, with focus on Marin
Square, Northgate Mall, and Downtown.
b. Initiate excise tax collection / accounting
practices if Measure G is successful.
c. Update and consolidate the Master Fee
Schedule.
d. Develop a purchasing manual for clarity and
guidance around large and small purchases.
Economic Development and
Finance Subcommittees
Economic Development
Economic Development and
Finance
City Manager’s Office and
Finance
City Manager’s Office
2. Continue organizational excellence and
succession planning.
a. Expand and grow the Together San Rafael
initiative including a second Learning Lab
cohort and a revamped recognition program.
b. Work with other agencies in Marin to recruit
new employees and revamp the new
employee onboarding experience.
City Manager’s Office and
Human Resources
Human Resources
3. Employ technology to improve efficiency and
service level ability.
a. Begin implementation of new citywide
enterprise resource planning (ERP) system.
b. Implement new electronic agenda
management software.
c. Develop a records management program and
expand document management to other city
departments.
d. Implement highest priority security upgrades.
e. Replace the Building Division’s system for
scheduling inspections.
Finance and Information
Technology
City Clerk’s Office
City Clerk’s Office and
Information Technology
Information Technology
Community Development