HomeMy WebLinkAboutCM Conducting and Analyzing a 2019 City Satisfaction SurveyAGREEMENT FOR PROFESSIONAL SERVICES
FOR CONDUCTING AND ANALYZING A 2019 CITY SATISFACTION SURVEY
This Agreement is made and entered into this 1. 1 day of September 2018, by and between
the CITY OF SAN RAFAEL (hereinafter "CITY"), and GODBE RESEARCH (hereinafter
"CONTRACTOR").
RECITALS
WHEREAS, the CITY has conducted biennial Satisfaction Smveys since 1999 to keep up
on issues that are impmtant to the residents and gauge their satisfaction with CITY services; and
WHEREAS, the last survey was conducted by CONTRACTOR in 2017 and the next
Satisfaction Survey will be conducted in 2019.
AGREEMENT
NOW, THEREFORE, the parties hereby agree as follows:
1. PROJECT COORDINATION.
A. CITY'S Project Manager. The Senior Management Analyst, Rebecca Woodbury,
is hereby designated the PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall
supervise all aspects of the progress and execution of this Agreement.
B. CONTRACTOR'S Project Director. CONTRACTOR shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONTRACTOR. Bryan Godbe is hereby designated as the PROJECT DIRECTOR
for CONTRACTOR. Should circumstances or conditions subsequent to the execution of this
Agreement require a substitute PROJECT DIRECTOR, for any reason, the CONTRACTOR shall
notify the CITY within ten (10) business days of the substitution.
2. DUTIES OF CONTRACTOR.
CONTRACTOR shall perfmm the duties and/or provide services for a 25-minute survey, as
described in CONTRACTOR'S "Proposal to Conduct the 2019 Citizen Satisfaction Survey" dated
September 4, 2018, attached hereto as Exhibit "1" attached and incorporated herein.
3. DUTIES OF CITY.
CITY shall pay the compensation as provided in Paragraph 4, and perform the duties as
described in Exhibit "1" attached.
ORIGINAL
4. CO1\1PENSATION.
For the full perfonnance of the services described herein by CONTRACTOR, CITY shall
pay CONTRACTOR as described in Exhibit 11 l 11 attached, in a total amount not to exceed
$36,425.00.
Payment will be made monthly upon receipt by PROJECT MANAGER of itemized invoices
submitted by CONTRACTOR.
5. TERM OF AGREEMENT.
The term of this Agreement shall be for (6) months commencing on November 1, 2018 and
ending on May 1, 2019. Upon mutual agreement of the parties, and subject to the approval of the
City Manager the term of this Agreement may be extended for an additional period of up to (6)
months.
6. TERMINATION.
A. Discretionary. Either party may te1minate this Agreement without cause upon thirty
(30) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to cure
or correct the cause of the te1mination, to the reasonable satisfaction of the party giving such notice,
within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall incur
additional obligations under any provision of this Agreement without the prior written consent of the
other. Unless CITY terminates for cause related to CONTRACTOR'S performance of services or
compensation payable hereunder, upon termination CONTRACTOR shall be paid for all services
rendered prior to termination.
D. Return of Documents. Upon termination, any and all CITY documents or materials
provided to CONTRACTOR and any and all of CONTRACTOR's documents and materials
prepared for or relating to the performance of its duties under this Agreement, shall be delivered to
CITY as soon.as possible, but not later than thirty (30) days after termination.
7. OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONTRACTOR in connection with
the perfonnance of its duties under this Agreement, shall be the sole property of CITY. CITY may
use said property for any purpose, including projects not contemplated by this Agreement.
8. INSPECTION AND AUDIT.
Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for
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inspection and audit, all documents and materials maintained by CONTRACTOR in connection with
its performance of its duties under this Agreement. CONTRACTOR shall fully cooperate with
CITY or its agent in any such audit or inspection.
9. ASSIGN ABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor
the performance of any of their respective obligations hereunder, without the prior written consent
of the other paiiy, and any attempt to so assign this Agreement or any rights, duties or obligations
ai·ising hereunder shall be void and of no effect.
10. INSURANCE.
A. Scope of Coverage. Dllling the term of this Agreement, CONTRACTOR shall
maintain, at no expense to CITY, the following insurance policies:
1. A commercial general liability insurance policy in the minimum amount of
one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for death,
bodily injury, personal injury, or property damage.
2. An automobile liability (owned, non-owned, and hired vehicles) insurance
policy in the minimum amount of one million dollars ($1,000,000) dollars per occurrence.
3. If ai1y licensed professional performs any of the services required to be
performed under this Agreement, a professional liability insurance policy in the minimum amount of
one million dollars ($1,000,000) per occurrence/one million dollars ($1,000,000) aggregate, to cover
any claims arising out of the CONTRACTOR's performance of services under this Agreement.
Where CONTRACTOR is a professional not required to have a professional license, CITY reserves
the right to require CONTRACTOR to provide professional liability insurance pursuant to this
section.
4. If it employs any person, CONTRACTOR shall maintain worker's
compensation insurance, as required by the State of California, with statutory limits, and
employer's liability insurai1ce with limits of no less than one million dollars ($1,000,000) per
accident for bodily injury or disease. CONTRACTOR'S worker's compensation insurance shall
be specifically endorsed to waive any right of subrogation against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONTRACTOR in subparagraph A of this section above shall also meet the following requirements:
1. Except for professional liability insurance, the insurance policies shall be
specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as
additionally named insureds under the policies.
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2. The additional insured coverage under CONTRACTOR'S insurance policies
shall be "primary and noncontributory" with respect to any insurance or coverage maintained by
CITY and shall not call upon CITY's insurance or self-insurance coverage for any contribution. The
"primary and noncontributory" coverage in CONTRACTOR'S policies shall be at least as broad as
ISO fonn CG20 010413.
3. Except for professional liability insurance, the insurance policies shall include,
in their text or by endorsement, coverage for contractual liability and personal injury.
4. By execution of this Agreement, CONTRACTOR hereby grants to CITY
a waiver of any right to subrogation which any insurer of CONTRACTOR may acquire against
CITY by viliue of the payment of any loss under such insurance. CONTRACTOR agrees to
obtain any endorsement that may be necessary to effect this waiver of subrogation, but this
provision applies regardless of whether or not CITY has received a waiver of subrogation
endorsement from the insurer.
5. If the insurance is written on a Claims Made Form, then, following tennination
of this Agreement, said insurance coverage shall survive for a period of not less than five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the effective date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement) before
CITY'S own insurance or self-insurance shall be called upon to protect it as a named insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements and/or
limits shall be available to CITY or any other additional insured party. Fmihermore, the requirements
for coverage and limits shall be: (1) the minimum coverage and limits specified in this Agreement; or
(2) the broader coverage and maximmn lilnits of coverage of any insurance policy or proceeds
available to the named insured; whichever is greater.
C. Deductibles and SIR's. Any deductibles or self-insured retentions in
CONTRACTOR's insurance policies must be declared to and approved by the PROJECT
MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any
self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be
satisfied by either the named insured or CITY or other additional insured party. At CITY's option,
the deductibles or self-insured retentions with respect to CITY shall be reduced or eliminated to
CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and
related investigations, claims administration, attorney's fees and defense expenses.
D. Proof of Insurance. CONTRACTOR shall provide to the PROJECT MANAGER
or CITY'S City Attorney all of the following: (1) Certificates of Insurance evidencing the insurance
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coverage required in this Agreement; (2) a copy of the policy declaration page and/or endorsement
page listing all policy endorsements for the commercial general liability policy, and (3) excerpts of
policy language or specific endorsements evidencing the other insurance requirements set fo1th in this
Agreement. CITY reserves the right to obtain a full certified copy of any insurance policy and
endorsements from CONTRACTOR. Failure to exercise this right shall not constitute a waiver of
the right to exercise it later. The insurance shall be approved as to fo1m and sufficiency by PROJECT
MANAGER and the City Attorney.
11. INDEMNIFICATION.
A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the fullest
extent permitted by law, indemnify, release, defend with counsel approved by CITY, and hold
harmless CITY, its officers, agents, employees and volunteers (collectively, the "City
Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of
any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of
litigation, (collectively "CLAIMS"), arising out of CONTRACTOR'S performance of its
obligations or conduct of its operations under this Agreement. The CONTRACTOR's obligations
apply regardless of whether or not a liability is caused or contributed to by the active or passive
negligence of the City lndemnitees. However, to the extent that liability is caused by the active
negligence or willful misconduct of the City lndemnitees, the CONTRACTOR's
indemnification obligation shall be reduced in proportion to the City Indemnitees' share of
liability for the active negligence or willful misconduct. In addition, the acceptance or approval
of the CONTRACTOR' s work or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding
arising from CONTRACTOR'S performance of or operations under this Agreement,
CONTRACTOR shall provide a defense to the City lndemnitees or at CITY'S option reimburse
the City Indemnitees their costs of defense, including reasonable attorneys' fees, incurred in
defense of such claims .
B. Where the services to be provided by CONTRACTOR under this Agreement are
design professional services to be performed by a design professional as that term is defined under
Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law,
indemnify, release, defend and hold harmless the City Indemnitees from and against any
CLAIMS that ai·ise out of, pe1tain to, or relate to the negligence, recklessness, or willful
misconduct of CONTRACTOR in the performance of its duties and obligations under this
Agreement or its failure to comply with any of its obligations contained in this Agreement, except
such CLAIM which is caused by the sole negligence or willful misconduct of CITY.
C. The defense and indemnification obligations of this Agreement are unde1iaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
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12. NONDISCRIMINATION.
CONTRACTOR shall not discriminate, in any way, against any person on the basis of age,
sex, race, color, religion, ancestry, national origin or disability in connection with or related to the
performance of its duties and obligations under this Agreement.
13. COMPLIANCE WITH ALL LAWS.
CONTRACTOR shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the perfo1mance of its duties and obligations under this
Agreement. CONTRACTOR shall perfonn all services under this Agreement in accordance with
these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify
and hold hannless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
14. NO THIRD PARTY BENEFICIARIES.
CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terms and conditions of this
Agreement, to the other party.
15. NOTICES.
All notices and other communications required or permitted to be given under this Agreement,
including any notice of change of address, shall be in writing and given by personal delivery, or
deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to
be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the
date of deposit with the United States Postal Service. Notice shall be given as follows:
TO CITY's Project Manager:
TO CONTRACTOR's Project Director:
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Rebecca Woodbury
City of San Rafael
1400 Fifth Avenue
P.O. Box 151560
San Rafael, CA 94915-1560
Bryan Godbe
Project Director
Godbe Research
1575 Old Bayshore Highway, Suite 102
Burlingame, CA 94010
16. INDEPENDENT CONTRACTOR.
For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers,
agents and employees shall act in the capacity of an Independent Contractor, and not as employees of
the CITY. CONTRACTOR and CITY expressly intend and agree that the status of
CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not
that of an employee of CITY.
17. ENTIRE AGREEMENT --AMENDMENTS.
A. The tenns and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the pai1ies with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONTRACTOR and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terms and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONTRACTOR and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
18. SET-OFF AGAINST DEBTS.
CONTRACTOR agrees that CITY may deduct from any payment due to CONTRACTOR
under this Agreement, any monies which CONTRACTOR owes CITY under any ordinance,
agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or
other amounts.
19. WANERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinai1ce, law or regulation, or of any subsequent breach or violation
of the same or other term, covenant, condition, ordinance, law or regulation. The subsequent
acceptance by either party of any fee, performance, or other consideration which may become due or
owing under this Agreement, shall not be deemed to be a waiver of any preceding breach or violation
by the other party of any tenn, condition, covenant of this Agreement or any applicable law, ordinance
or regulation.
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20. COSTS AND ATTORNEY'S FEES.
The prevailing paity in ai1y action brought to enforce the te1ms and conditions of this
Agreement, or arising out of the perfonnai1ce of this Agreement, may recover its reasonable costs
(including claims administration) ai1d attorney's fees expended in connection with such action.
21. CITY BUSINESS LICENSE I OTHER TAXES.
CONTRACTOR shall obtain ai1d maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code CONTRACTOR shall pay any and
all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for any
work performed under this Agreement, until CONTRACTOR has provided CITY with a completed
Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and Certification).
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL
J
ATTEST:
LINDSAY LARA, City Clerk
APPROVED AS TO FORM:
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GODBERESEARCH,CONTRACTOR
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EXHIBIT 1
GODBE RESEARCH
Gain Insight
IPIROPOSA.l 1'0 COINl[O)lUJClf' 1l"!HH.E 2011 S
COTY SA7rDSIFAC1f'UOINJ SlUJIRV!EY
Presented to the City of San Rafael
September 4, 2018
City of San Rafael
l?IROl?OSIE[CI) PIROJIECT WOIRIK. PR..AINI
Godbe Research, a Burlingame, California based public opinion, voter polling, and
market research firm, is a recognized leader in conducting quantitative and qualitative
research for cities , counties, park and recreation districts, school districts , and other
California local government agencies. This includes the development and
implementation of more than 60 residenUcity satisfaction and planning survey programs
for cities and counties throughout California.
Our firm believes that any project's success depends on recognizing the individual and
unique research objectives of each client and then customizing a project work plan to
address those specific needs. To this end, Godbe Research has crafted the following
work plan for the City of San Rafael (San Rafael or City) to illustrate the types of
considerations that go into each of our research projects. The following scope of work
and project costs reflect the City 's needs for the 2019 City Satisfaction Survey, as well as
previous biennial City Satisfaction Surveys conducted for the City by Godbe Research.
Research Objectives
Before beginning any public opinion research project, Godbe Research spends
significant time reviewing each client's research objectives to choose the most
appropriate research design. Based on our understanding of the project from information
obtained from San Rafael, as well as our work on previous City Satisfaction Surveys for
the City, Godbe Research understands that San Rafael has several objectives, the most
important of which likely include :
✓ assessing overall perceptions of living in San Rafael;
✓ evaluating awareness of the City 's financial situation ;
✓ gauging satisfaction with the City's performance in providing residents services
and programs;
✓ testing whether residents perceive the City to be responsible with taxpayer
dollars;
✓ evaluating adoption of green/sustainable household practices;
✓ gauging support for a potential future revenue measure or measures in the City,
including the type of measure and potential tax thresholds ;
✓ determining satisfaction with local information sources;
✓ comparing results of the 2019 City Satisfaction Survey to previous survey events
(e .g. 2017, 2015, 2013, etc.);
✓ measuring differences in opinions due to demographic, geographic, and
behavioral characteristics, and;
✓ other objectives to be refined between Godbe Research and the City of San
Rafael.
Proposed Scope of Work
Godbe Research has crafted the following scope of work for the City of San Rafael to
illustrate the types of considerations that go into each of our research projects. We are
Proposal to Conduct the 2019 City Satisfaction Survey
Godbe Research Page 1
City of San Rafael
again recommending a hybrid (Internet and telephone) survey of San Rafael residents for
the 2019 City Satisfaction Survey given our success with this methodology in previous
survey events and our continued challenges in reaching certain residents using a
telephone-only methodology for municipal clients throughout Marin County and the
greater Bay Area. In addition, for the 2019 City Satisfaction Survey, we are also
recommending a text to Internet recruitment process for the Internet version of the
survey, which has proven to elicit more interviews in recent survey events than just
calling cell phones for the telephone version of the survey. Accordingly, specific services
for the 2019 San Rafael City Satisfaction Survey are envisioned to include:
► Conducting an in-person kick-off meeting with San Rafael and the development
of a project work plan and time line for the 2019 City Satisfaction Survey, based
on City needs and input.
► Additional in-person meetings and conference calls, as needed, to discuss the
research objectives, questionnaire and sampling design, and other aspects of the
2019 City Satisfaction Survey in detail.
► Designing and refining a survey instrument of approximately 20 to 25-minutes in
length for the 2019 City Satisfaction Survey and formatting the survey instrument
for both the Internet and telephone using the hybrid survey methodology. The
survey instrument will be designed through an iterative process with the City, with
multiple points for input, review, and approval by the City prior to fielding the
survey.
❖ Please note that the 2017 City Satisfaction Survey was 25-minutes in
length, while the 2015, 2013, 2011, 2009, 2007 and 2005 surveys were
between 18 and 20-minutes in length. The 22 and 25-minute options
have been presented to the City based on the potential to test one or
more revenue measures similar to 2017.
► Pre-testing both versions (Internet and telephone) of the survey instrument to
ensure that the questions and response codes are understandable to
respondents skip patterns and other logic perform properly, and to ensure that
the survey length coincides with the budgeted survey length for the project.
► Programming, refining, and testing the Internet version of the survey instrument
using our Internet survey software capability. The Internet and phone versions of
the survey will be identical in terms of questions, skip patterns, response codes,
etc.
► CATI programming the telephone version of the survey instrument for efficient
and accurate data collection. CATI programming refers to programming the
survey into a computer for efficient and error-free data collection. All interviews,
however, are conducted via a live interviewer located in the western United
States.
► Training telephone interviewing personnel on the telephone survey questionnaire
and interviewing protocol through an intensive training session.
► Translation of both versions of the survey instrument into Spanish and providing
Spanish language interviewing for up to 10% of all interviews for the telephone
version of the survey and as many residents who wish to take the survey in
Spanish for the Internet version of the survey.
Proposal to Conduct the 2019 City Satisfaction Survey
Godbe Research Page 2
City of San Rafael
► Reviewing U.S. Census data, voter demographics, and other population data to
develop a sample of City of San Rafael residents and registered voters
appropriate for the research objectives and Internet/telephone modalities being
employed for the 2019 City Satisfaction Survey. The sample will be de-
duplicated to avoid collecting surveys from the same respondents for the Internet
and phone versions. Moreover, by providing a unique URL to each potential
respondent, we will also avoid residents taking the Internet version more than
once from multiple devices or forwarding the survey to other persons.
❖ For review, there are approximately 29,859 total registered voters in the City of
San Rafael. Within the voter population, we have email addresses for 10,012
voters or just over one-third (34%) of the electorate in the City of San Rafael. We
are also able to match phone numbers to approximately 22147 total City voters
or just under three-quarters (74%) of the total San Rafael electorate, including
cell phones for one-fifth (20%) of voters or 6,092 total cell phone numbers .
❖ Finally, for the Internet version, we will also obtain City-provided email
addresses (if available), which we will match and de-duplicate against
the voter file to increase our amount of contact information for known
San Rafael residents.
► Development of a recruitment email and recruitment for the Internet version of
the survey and working with the City so that Godbe Research send recruitment
emails and texts to voters/residents with email addresses and/or cell phone
numbers in the voter file or from City lists that we can match.
► Conducting approximate 18 to 25-minute Internet and telephone interviews with
between 500 (n=500) and 600 (n=600) total San Rafael voters/residents
according to a strict interviewing protocol and our recommended sampling design
of registered voters supplemented with City lists of adult residents (non-voters).
❖ A sample size of 500 to 600 voters/residents will provide a maximum
margin of error of no greater than +/-4.3% (500 interviews) at the 95%
confidence level when looking at all registered voters or all City
residents. A minimum sample size of 500 voters is also commensurate
with the sample sizes obtained from the 2005, 2007, 2009, 2011, 2013,
2015, and 2018 City Satisfaction Survey processes.
► Merging the Internet and telephone data files, as well as processing and
weighting the data to adjust for population distribution and strategic
oversampling, as needed.
► Developing a topline report of findings and meeting with the City of San Rafael to
review the topline/aggregate survey results. This will help our more detailed
analysis and reporting to be of maximum value to the City for the 2019 City
Satisfaction Survey.
► Analyzing the survey results from the 2019 City Satisfaction Survey and
preparing a comprehensive report of findings and conclusions for San Rafael.
Because a concise summary of the data and actionable recommendations are
critical to a client's objectives, Godbe Research takes great care analyzing the
data and preparing a written final report for each of our clients.
❖ Similar to previous City Satisfaction Surveys conducted for the City, the
2019 report will include the following: a discussion of the research
objectives, methodology overview, a question by question analysis,
Proposal to Conduct the 2019 City Satisfaction Survey
Godbe Research Page 3
City of San Rafael
satisfaction/importance matrix, appropriate graphics based on the
question by question analysis, an executive summary, and appendices
for the topline report, survey questionnaire in English and Spanish, and a
complete set of crosstabulations.
❖ In addition, the report will be provided to the City in draft and final
formats, based on San Rafael staff, administration, and Council
comments, as well as in hard copy and electronic format (for City's web
site).
► Providing an in-person presentation of the results to San Rafael by Bryan Godbe
for up to two separate presentations. The presentations will be accompanied by
PowerPoint slides and the length/content will be based on City needs.
► Post project consulting with the City of San Rafael on the survey results and
recommendations from the 2019 City Satisfaction Survey event between biennial
survey events, as well as during any City planning, outreach, or marketing based
on survey results (no charge/ongoing).
Proposal to Conduct the 2019 City Satisfaction Survey
Godbe Research Page 4
City of San Rafael
IPIROJIECT COSTS
Godbe Research takes great pride in delivering reliable and practical research projects
on time and on budget. In doing so, we prefer to provide a firm, fixed fee format for our
services. Based on our understanding of the research objectives of the City of San
Rafael , we have provided costs below to conduct the 2019 City Satisfaction Survey,
using the hybrid Internet and telephone methodology, as well as a listed sample of San
Rafael registered voters supplemented with City-provided lists of adult residents (18+). In
addition, we have provided costs to translate the both versions of the survey into Spanish
and to provide Spanish language interviewing for up to 10% of all interviews and as many
Internet interviews as there are residents who would like to take that version in Spanish.
The project costs options below are provided by task to conduct a 20 to 25-minute hybrid
Internet and telephone survey of 500 (n=500) to 600 (n=600) total City voters/residents in
English and Spanish. The prices below reflect the all-inclusive costs to complete the
survey project --the overall cost will not exceed those shown below, provided that
parameters (e.g . hybrid survey methodology, survey length, Spanish language translation
and interviewing, sample size range, etc.) of the project conform to those outlined in this
scope of work document. Should project parameters or City needs change, we will be
happy to provide amended costs prior to proceeding.
Internet and Telephone Survey of 500 (n=500) to 600 (n=G00) San Rafael Voters
Project Task
Listed Voter Telephone Sample
Email Sample and De-Duplication
Third-Party Email/Cell Phone Matching
CATI Programming Telephone Version
Internet Version Programming and Testing
Internet Survey Recruitment/Hosting
Spanish Translation and Programming
Telephone Interviewing
Spanish Interviewing Fee (up to 10% of
telephone interviews)
Data Processing and File Merge
Research Fee
Project Management
Misc./Travel Expenses
City Satisfaction Survey Total
Proposal to Conduct the 2019 City Satisfaction Survey
Godbe Research
20-min.
$1,000.00
$500.00
$800.00
$1,500.00
$4,000.00
$750.00
$850.00
$10,400.00
$950.00
$1,050.00
$8,000.00
$2,500.00
$450 .00
$32,750.00
22-min.
$1,000.00
$500.00
$800.00
$1,650.00
$4,250.00
$750.00
$1,000.00
$11,600.00
$1,000.00
$1,050.00
$8,000.00
$2,500.00
$450.00
$34,550 .00
25-min.
$1,000.00
$500.00
$800.00
$1 ,875.00
$4,500.00
$750 .00
$1,150.00
$12,800.00
$1,050.00
$1,050.00
$8,000.00
$2,500.00
$450.00
$36,425 .00
Page 5
GODBE RESEARCH
Gain Insight
GODBE RESEARCH
www.godberesearch.com
California/Corporate Office
1575 Old Bayshore Highway
Suite 102
Burlingame, CA 9401 o
SouthwesUReno Office
59 Damonte Ranch Parkway
Suite B-309
Reno, NV 89521
Seattle/Northwest Office
601 108th Avenue NE
Suite 1900
Bellevue, WA 98004
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: City Manager's Office
Project Manager: Rebecca Woodbury
Extension: 9076
Contractor Name: Bryan Godbe
Contractor's Contact: Charles Hester
Contact's Email: cwhester@godberesearch.com
□ FPPC: Check if Contractor/Consultant must file Form 700
Step RESPONSIBLE DESCRIPTION
DEPARTMENT
1 Project Manager a. Email PINS Introductory Notice to Contractor
b. Email contract (in Word) & attachments to City
Atty c/o Laraine.Gittens@cityofsanrafael.org
2 City Attorney a. Review, revise, and comment on draft agreement
and return to Project Manager
b. Confirm insurance requirements, create Job on
PINS, send PINS insurance notice to contractor
3 Project Manager Forward three (3) originals of final agreement to
contractor for their signature
4 Project Manager When necessary, * contractor-signed agreement
agendized for Council approval
*PSA > $75,000; or Purchase > $75,000; or
Public Works Contract> $175,000
Date of Council approval
PRINT CONTINUE ROUTING PROCESS WITH HARD COPY
5 Project Manager Forward signed original agreements to City
Attorney with printed copy of this routing form
6 City Attorney Review and approve hard copy of signed
agreement
7 City Attorney Review and approve insurance in PINS, and bonds
(for Public Works Contracts)
8 City Manager/ Mayor Agreement executed by Council authorized official
9 City Clerk Attest signatures, retains original agreement and
forwards copies to Project Manager
COMPLETED
DATE
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9/14/2018
9/19/2018
9/19/2018
9/19/2018
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