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HomeMy WebLinkAboutCC Resolution 12405 (California Coastal Commission)RESOLUTION NO: 12405 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING SUBNIISSION OF A GRANT PROPOSAL AND AGREEMENT WITH THE CALIFORNIA COASTAL COMMSSION WHEREAS, the City of San Rafael Volunteer Program is the lead member and fiscal agent of an anti -litter campaign called San Rafael Clean; and WHEREAS, the Campaign is in need of funds to support an ongoing outreach and education program throughout the City; and WHEREAS, the California Coastal Commission Whale Tail grant matches the intent and financial liability of the Campaign's public outreach program; NOW, THEREFORE, BE IT RESOLVED that the City Council hereby: 1. Authorizes the submission of a grant proposal to the California Coastal Commission in the amount of $20,907.30, and 2. Authorizes Cory Bytof, Volunteer Program Coordinator, to be the authorized representative for this grant; and 3. Grants authority to enter into a contract with the California Coastal Commission should said grant be approved. I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a regular meeting of the City Council of said City held on Monday, the 17th day of December, 2007, by the following vote, to wit: AYES: COUNCTLMEMBERS: Brockbank, Connolly, Heller, Miller & Mayor Boro NOES: COUNCMMEMBERS: None ABSENT: COUNCILMEMBERS: None fzstzi-4 (!:�, , ZC-f F -C -C ESTHER C. BEIRNE, City Clerk m4 & T7 rafaeI PO Box 151160 San Rafael, Ca 94915-1560 4 NWw. sanrafaelclean.org clean APPLICATION TO: WHALE TAIL GRANTS PROGRAM CALIFORNIA COASTAL COMMISSION 45 FREMONT STREET, SUITE 2000 SAN FRANCISCO, CA 94105 San Rafael Clean Litter Education Promm Il. PROJECT DESCRIPTION (a) Goals and objectives of our moiect Our purpose is to raise awareness of the environmental effects of litter and share tools for reducing litter and waste with school age children. The goals of our project are to: show children the connection between littering and its harm to the Bay and the wildlife it supports; develop watershed awareness; and instill an ethic of earth stewardship. Through this program we aim to: • Reach at least 1000 schoolchildren with our Litter Hurts curriculum, from April '08 through March `09 • Make presentations to at least four parent groups on the connections between consumption, littering, and environmental degradation • Convene five community forums on these issues (b) Details of how Droiect will be carried out Our primary strategy for increasing awareness and reducing litter will be through educational programs in the two school districts within the City of San Rafael: Dixie Schools and San Rafael City Schools. We will recruit, train and supervise volunteers and interns to help with the program We will reach out to every level, offering interactive programs as follows: • For elementary students — a three -lesson unit on "Litter and the Environment," culminating in a hands-on project for the class and/or school. • For middle school students — an in -class or assembly presentation on "Advertising, Consumption, and Litter," with the potential also for a hands-on project. • For high school students — similar presentations with a stronger focus on community service projects. In all of these lessons, a multi -media approach will be used, with slides, exhibits, and discussion. Publicity will include engaging the larger community to gain full support for our work with several strategies planned: Notice of community forums and of the school programs will be given through local papers, TV, and radio, including Spanish-speaking media. (These notices will include press releases, public service announcements, and submission of opinion pieces.) The mission of San Rafael Clean is to encourage community members to be stewards of San Rafael by creating a clean and safe environment through litter abatement and recycling efforts. )aean PO Box 15 1,-)60 San Rafael, Ca 94915-1560 www. sanrafaelclean.org WS WHALE TAIL GRANTS PROGRAM SAN RAFAEL CLEAN • City of San Rafael newsletters and e -letters will describe the program, invite participation, and report on results. • Service organizations (e.g., Scouts, Rotary) will be contacted via phone calls to members and program leaders. • The schools' publicity avenues will be used as well — parent bulletins, e -lists, etc. • Banners and signs will be made for participating schools, using students' artwork where appropriate. (c) Statement of Need for Our Proiect San Rafael is seeing an increased litter problem throughout the City. Schoolyards and parks are inundated with plastic bottles, wrappers, soda rings, packaging, plastic bags, to -go containers and cups, and many other forms of litter. Our Public Works Department estimates that well over $100,000 is spent on Parks Division staff alone cleaning up just the larger concentrations of litter. This does not include the Streets Division, which throughout the year must clean out storm drains that are clogged with debris. San Rafael sits on the San Francisco Bay, to which all storm drains lead. Much of our bay land is sensitive wildlife habitat. Our most popular community park, Pickleweed Park and Community Center, borders the Bay and the mouth of the canal that feeds it. Many of the park users are children and new immigrants to the United States who have not been educated about litter and its harms. Many of these park users rely on nearby fast food and convenience stores for their meals, all of which use an excess of packaging and to -go containers. This project will address the litter problem in San Rafael by educating local youth and their parents about waste, non -biodegradability, wildlife impacts, and toxicity of plastics in the environment. By arousing their compassion and concern, and showing simple things they can do to take care of their city and waterways, our aim is to inspire more caring and conscious behavior. (d) Statement of Need for Requested Funding San Rafael Clean does limited marketing and educational work in this area. We have crafted an education program geared toward elementary school children. Our current volunteer and staff resources would allow us to visit only a handful of classrooms each year. This is time- consuming work, and we feel that in order to make a measurable difference and reach a significant portion of our population, we need dedicated staff resources. This grant would allow us to hire a part-time coordinator to adapt the program for middle and high school students, to deliver the program in dozens of classrooms this coining year, and to train community volunteers in leading these lessons. (e) Audience and Geographic Area Served by our Proiect We intend to reach 1000 school children, ages six through eighteen, from various ethnic and socio-economic backgrounds in the San Rafael area. San Rafael is comprised of 56,000 The mission of San Rafael Clean is to encourage community members to be stewards of San Rafael by creating a clean and safe environment through litter abatement and recycling efforts. sn rafael'. PO Box 151 b60 � San Rafael, Ca 94915-1560 ti www. sanrafaelclean.org clean WHALE TAIL GRANTS PROGRAM — SAN RAFAEL CLEAN residents, of which there are 12,000 children, 13,000 foreign speaking residents from various countries, and 15,000 young people ages fifteen to thirty-four who are statistically the population most likely to litter. There are 6,400 businesses in San Rafael and approximately 12,000 visitors to our City on a daily basis. There are fifteen public schools in the two school districts. All of these sectors are targets of our Campaign. The geographic area served would encompass the City of San Rafael. We expect a natural spillover into surrounding communities. (fl Techniques Used to Evaluate Success of our Project Relative to Our Goals Our success will be measured not only in terms of the numbers of students reached, but also in terms of the fundamental aim of reducing litter on yards and playgrounds of participating schools, and in reducing litter in our city parks and shorelines. We will measure this reduction in two ways: 1. At every participating school, park, or shoreline area, we will identify a "target zone" to observe over the year of our project. A photo will be taken of each Target Zone weekly at the same time and day of the week. These photos will provide visual evidence of change. 2. We will also ask school principals to fill our a monthly Litter Report Card, a simple form with several items to check and questions to elicit their impressions. Observation and assessment are themselves powerful tools of change. Therefore, we will work with each participating school to develop a "Motivation Plan," using self-monitoring techniques and the power of encouragement to inspire real behavior change following our presentations. III. Task List and Timeline We are beginning outreach now as we will move forward with the project regardless of the grant, but with scaled down goals and outcome expectations. April -may Secure relationships for fall start dates at all schools June Public outreach events and presentations for Scouts, teen and youth programs, service clubs, etc. to garner support and schedule summer education activities September Begin school presentations to PTA's, faculty and student groups October Classroom presentations begin with assessments February 09 Assessments made, presentations finished IV. Budget: (on Budget Application Form) V.Resolution from our Governing Bodv with Authorizations: (g) Permits: Permission from school administrators for school outreach and education, are the only permissions needed. Neither requires a permit process. A resolution authorizing us to submit the proposal and enter into a contract with the California Coastal Commission and designating an authorized representative for this grant will be The mission of San Rafael Clean is to encourage community members to be stewards of San Rafael by creating a clean and safe environment through litter abatement and recycling efforts. san ' raf ani PO Box 15 060 + San Rafael, Ca 94915-1560 � www. sanrafaelclean.org WHALE TAIL GRANTS PROGRAM — SAN RAFAEL CLEAN forthcoming following the next City Council meeting of the City of San Rafael on Monday, December 17, 2007. It is expected that Council will approve this as they did for last year's submission as it pertains to their 5 year goals of environmental stewardship. VI. Descrintion of Our Organization San Rafael Clean Coalition was founded in 2005 in response to the growing load of litter on our streets and shores. As a sponsored program of the City of San Rafael, the Coalition has professional experience in managing funds and the necessary financial structures for careful, accurate accounting. The City of San Rafael Volunteer Program has coordinated numerous partnerships and managed many events. The Coalition was formed specifically with the intent of having representation across business, nonprofit, government, and community lines, in order to secure the professional experience and resources necessary to cavy out an ambitious campaign. The key staff person is Cory Bytof, City of San Rafael Volunteer Program Coordinator, who has experience facilitating groups of people from various backgrounds. He is a graduate of the San Rafael Chamber of Commerce Leadership Institute and has managed programs and public relations for the Volunteer Program and the Falkirk Cultural Center since 1998. SRC Coalition Members • Brian Auger, City of San Rafael Special Events Coordinator • Rebecca Blake, Marketing and Membership Director, Marin County Visitor's Bureau • Cory Bytof, City of San Rafael Volunteer Program Coordinator • Libby McQuiston, member at large • Cyr Miller, San Rafael City Council Member • Douglas Mundo, Director of the Canal Welcome Center • Devi Peri, Education Coordinator, Marin Sanitary Service • Man Phan, President, Vietnamese -American Friendship Group in San Rafael • Sandy Wallenstein, Recycling and Americorps Coordinator, Marin Conservation Corps • Louise Yost, member at large The mission of San Rafael Clean is to encourage community members to be stewards of Son Rafael by creating a clean and safe environment through litter abatement and recycling efforts. Whale Tail Grants Program APPLICATION SUMMARY 1. Applicant Organization: Citv of San Rafael / San Rafael Clean 2. Name and Title of Contact Person Cory Bvtof, Volunteer Program Coordinator 3. Address: PO Box 151560, San Rafael, CA 94915-1560 4. Telephone: (415) 485-3407 Fax: (415) 485-3175 _Email: cor_y.bytof_ city ofsanrafael.org 5. Website: www.sanrafaelclean.org & www.sanrafaelvolunteers.org 6. Project Title: _San Rafael Clean Litter Education Program 7. Brief Project Summary: San Rafael Clean has developed a litter and recvcling education program geared toward children K-12 that addresses the environmental impacts of litter and it's relation to the watershed & Bav, with information about consumption, packaging, plastics and the 4 R's. It offers practical ways schools and children can make a difference. 8. Number of people who will be served by the project (estimated)_ 1, 000 9. Requested Amount: $20,787.30 10. Total Project Budget: $30,490 11. Number of Months Required to Complete Project: 12 Months Start date: April 2007 End date: March 2008 12. Is your organization a non-profit corporation?Im government agency? F] school? 13. How did you find out about this grants program? Coastal Commission Web Site 14. Proposal Prepared by: _Cory Bvtof Title: Volunteer Program Coordinator Signature: Date: _12/5/2007 Whale Tail Grant Application Budget Form PROPOSED BUDGET (The applicant does not need to use this form, but should follow the general structure.) Organization Name: i Citv of San Rafael / San Rafael Clean Project Title: San Rafael Clean Litter Education Program Requested Amount ($50,000 maximum): $20,907.30 Grant Request Budget Personnel: Salaries and Wages ()$20,700 Benefits (Z) Total Personnel $20,700 Operating Expenses Postage/Shipping $0 Supplies/Materials (3) $0 Travel (4) $207.30 Indirect Costs (5) Other: Total Project Budget (if different) $29,658 $29,658 $82 $750 Total Operating Expenses $207.30 $832 Total Budget $20,907.30 $30,490 (1) Attach an explanation of rates) and hours for each position for which fiuids are being requested. (2) Amount requested for benefits not to exceed 32% of amount requested for salary or wage. (3)Inchide a list of the major supplies and materials and how much they cost. (4) Personal vehicle travel reimbursement paid at the rate of 48.5 cents/nzile. r5i Indirect costs include, for example, a pro rata share of rent, utilities, and salaries for certain positions indirectly supporting the proposed project but not directly staffing it. Amount requested for indirect costs should be capped at 10% of amount requested for "Total Personnel. " 1) Explanation of Rates and Hours for Position Rates: One contract staff person at $45 per hour Hours: ten hours per week x 46 weeks = 460 hours 460 hours @ $45/hour = $20,700 Benefits: no benefits will be applied to this rate as the individual will be hired as an independent contractor. Benefits for the staff overseeing this program in the Total Project Budget column were not calculated, but employee does receive full benefits. There are other indirect costs that will be accumulated, however, this is our first year delivering the program and we do not have data to reflect this yet. In any case, these expenses will all be paid for by coalition partners: City of San Rafael, Marin Sanitary Service and/or Marin Conservation Corps or via the San Rafael Clean project account from donations to our campaign. 3) Major Supplies and Materials Copies — 2 copies per child x 1,000, 200 for flyers, PTA's, etc. 300 misc. @ 6 cents each = $150. Videos 2 at $15 each, 2 at $65 each = $160 Pencils with anti -litter messages: $34 per 100 = $340 Award and sign materials: est. $100 Total: $750 4) Travel reimbursement 30 visits by bus x $4 each RT = $120. 30 visits x 6 miles x 48.5 per mile = $87.30 Total: $207.30 CITY OF SAN RAFAEL ROUTING SLIP / APPROVAL FORM INSTRUCTIONS: USE THIS FORM WITH EACH SUBMITTAL OF A CONTRACT, AGREEMENT, ORDINANCE OR RESOLUTION BEFORE APPROVAL BY COUNCIL / AGENCY. SRRA / SRCC AGENDA ITEM NO. DATE OF MEETING: December 17, 2007 FROM: Cory Bytof IN U E7- D DEPARTMENT: City Manager E C E DATE: December 7, 2007 DEC 112007 �@ TITLE OF DOCUMENT Resolution Authorizing Submission of Grant Proposa :Vali ornia Coastal Commission Department Head (signature) *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** (LOWER HALF OF FORM FOR APPROVALS ONLY) APPROVED AS COUNCIL / AGENCY TZV ITEM: Ci anager (signature) NOT APPROVED APPROVED AST(i) FORM' Z"/ City Attorney (signature)