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Home My WebLink AboutMS Personnel Actions; Economic Development DirectorC/TYOF Agenda Item No: 4.b n4 Meeting Date: April 4, 2016 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: City Manager's Office Prepared by: Jim Schutz, City Manager City Manager Approval: TOPIC: Reinstate One Job Classification and Eliminate One Job Classification SUBJECT: ADOPT RESOLUTION APPROVING THE FOLLOWING PERSONNEL ACTIONS: REINSTATE THE CLASSIFICATION OF DIRECTOR OF ECONOMIC DEVELOPMENT AND RENAME DIRECTOR OF ECONOMIC DEVELOPMENT AND INNOVATION; ELIMINATE ECONOMIC DEVELOPMENT MANAGER CLASSIFICATION RECOMMENDATION: Adopt Resolution. BACKGROUND: Due to the retirement of the City's Economic Development Manager, the City has a management level vacancy. This position plays a key role in maintaining and growing the City's tax base and is integral to the high quality of life enjoyed in San Rafael. Economic Vitality is a longstanding and key goal for the City Council with strategies to sustain a vibrant Downtown and other business areas and facilitate affordable housing opportunities. Previously, the City had an Economic Development Director position for many years. This position was reclassified to a Manager position in January, 2012. Currently, Economic Development is a division of the City Manager's Office and the position reports to the City Manager. The current Economic Development Manager position oversees an Economic Development Coordinator, Events Coordinator and Administrative Assistant. The division works to improve the business environment in San Rafael through assisting with business location questions, permit process issues, real estate investment needs, or other business assistance. The division also provides real estate project planning, administers the City's affordable housing program, and oversees special event coordination throughout the City. The position plays a key role as liaison to the City Council's Subcommittee on Economic Development. In addition, this position maintains strong relationships with the Chamber of Commerce, Downtown Business Improvement District and the business community at -large. FOR CITY CLERK ONLY File No.: 9-3-86 Council Meeting: 04/04/2016 Disposition: Resolution 14096 SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2 ANALYSIS: Economic development is a dynamic factor in any community. Partly due to Proposition 13, California cities are highly reliant on stable business communities, especially sales tax generators. In addition to this, San Rafael's quality of life is arguably centered on its commercial districts and strong neighborhoods. Several cities in California are combining traditional economic development director roles with chief innovation officer roles. This emerging trend seeks to foster and develop sustainable innovation, business growth and modernization, as well as both external (the business community) and internal (city departments) culture change where innovation and new ideas are encouraged and tested. This new role is highly community oriented, sharing city data and information as well as seeking input on city operations and projects to create better community outcomes. Measures of success include lowering costs, increasing revenue, and improving quality of life. The City Council's recent focus on community engagement and transparency dovetails well with this trend in merging both economic development and innovation. A new Director role with a focus on both would help achieve City Council goals related to both economic vitality as well as increased engagement with the business and resident community. Economic development is also affected by trends related to the Internet and how these types of sales impact traditional brick and mortar establishments. In addition, trends related to car ownership, a growing service industry, housing costs, and infrastructure all impact San Rafael's economic stability and vitality. San Rafael is positioned well for economic development opportunities. This will be enhanced by the imminent commencement of SMART commuter rail service at the end of this calendar year. In addition, continued and fast growth at BioMarin, EO Products, and other companies speaks to San Rafael as a destination for innovative companies. FISCAL IMPACT: The current salary for the Economic Development Manager is $10,634. The proposed salary range for the Director of Economic Development and Innovation is $10,906 to $13,256 monthly. OPTIONS: The City Council has the following options to consider on this matter: 1. Approve the Resolution to implement the above recommendation. 2. Adopt the resolution with modifications. 3. Direct staff to return with more information. 4. Take no action. RECOMMENDED ACTION: Adopt Resolution to reinstate the classification of Director of Economic Development and rename Director of Economic Development and Innovation; and to eliminate the Economic Development Manager classification. Draft job description is attached. ATTACHMENTS: 1. Resolution 2. Director of Economic Development and Innovation Job Description - draft RESOLUTION NO. 14096 A RESOLUTION OF THE SAN RAFAEL CITY COUNCIL APPROVING THE FOLLOWING PERSONNEL ACTIONS: REINSTATE THE CLASSIFICATION OF DIRECTOR OF ECONOMIC DEVELOPMENT AND RENAME DIRECTOR OF ECONOMIC DEVELOPMENT AND INNOVATION; ELIMINATE THE ECONOMIC DEVELOPMENT MANAGER POSITION WHEREAS, a vacancy in the Economic Development Manager position formed the basis for a review and restructuring of the existing positions; and WHEREAS, a higher level Director of Economic Development and Innovation classification is appropriate given the need for an increased focus on economic vitality, innovation, community engagement, and transparency; and WHEREAS, the cost of the proposed higher level classification can be accommodated in the current budget. NOW, THEREFORE BE IT RESOLVED, that the City Council hereby approves the following personnel actions: 1. Reinstate the classification of Director of Economic Development and rename Director of Economic Development and Innovation, with a salary range of $10,906 to $13,256 monthly. 2. Eliminate the Economic Development Manager classification. I, Esther Beirne, Clerk of the City of San Rafael, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a regular meeting of the San Rafael City Council meeting held on April 4, 2016 by the following vote, to wit: AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None ESTHER BEIRNE, City Clerk City of San Rafael Job Class Specification Job Title: Director of Economic Development and Innovation SUMMARY: Directs economic development program including responsibility for developing and pursuing new revenue -generating business relationships with targeted firms, identifying and securing additional business opportunities among existing clients, and fostering relationships with both. The incumbent will develop, implement, and coordinate the potential for sustainable innovation by defining community/region-wide opportunities and ideas; evaluate, develop and present comprehensive programs to secure business growth and modernization in San Rafael; and provide economic development support from concept through completion. The position will attract and retain private - sector business interests in the City, utilizing fluency in information and/or communications technology and create an internal culture, climate and environment that is needed for innovation and removing barriers both real and perceived that hinder innovative growth. The position will team effectively with other City staff and community partners. This is a single position classification at the department director level. The position is appointed by and reports directly to the City Manager and is a member of the City's Executive Management Team. ESSENTIAL DUTIES AND RESPONSIBILITIES: This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties listed while in other cases related duties may also be assigned. • Plan, organize and implement programs supporting City Council goals related to economic vitality. • Market, recruit and help retain businesses to sustain economic diversity and growth; formulate and plan development projects and business attraction and retention strategies. • Establish and maintain outreach, communication and cooperative relationships with business leaders, potential developers, organizations, private, public and non-profit agencies, educational institutions, business and community groups, and the general public to promote and coordinate economic vitality and innovation. • Develop and implement City's affordable housing program; work with regional partners to enhance workforce housing efforts and opportunities. • Define business and marketing strategies according to the regional climate and market and establish and grow key relationships with new and existing customers. • Develop and pursue new revenue -generating business relationships at targeted firms/entities, as well as continually identify and secure additional business opportunities within San Rafael through prospecting and networking. • Conduct research and provide information services on matters of economic health, property tax issues, and economic and real estate trends. • As assigned, serves as staff support to City Council subcommittees and appointed groups and other community or business advisory boards. Liaison with the Chamber of Commerce, Downtown Business Improvement District and other professional organizations. • Work with City departments to develop a mutual approach to promote economic vitality and business/resident interests; provides information/data to improve communication and innovation. • Prepare and implements budgets including capital improvements and administrative projects. • Oversee special events program and administration. • Provide information, resolve issues, and plan and coordinate programs and activities. • Facilitate development agreements, leases, and other contracts. • Direct the work of professional and support staff. KNOWLEDGE OF: • Principles and practices of economic development, public relations, and public information • Principles and practices of public administration • Business, economic, and market forces and indicators • Principles and practices of local planning and development; planning, zoning, design and subdivision law, theory and applications; local government structure and operation, including budgetary procedures • Principles and practices of business development, business management and private sector decision-making • Communications, marketing, social media messaging and strategy • Change management • Real estate finance including funding sources and methods and negotiation • Methods for monitoring and evaluating programs • PCs and related devices and software ABILITY TO: • Utilize a unique blend of business and technical confidence and spend time in the market to understand ever-changing trends and find innovative solutions for implementing broader opportunities in the business community. • Stay abreast of technological trends and potential influences on the San Rafael/Marin private sector market. • Manage economic development and innovation programs in accordance with modern practices and standards. • Establish and maintain cooperative working relationships with other city departments. • Establish and maintain cooperative working relationships the business community. • Identify and be responsive to community needs. • Effectively represent San Rafael through making presentations to large and small audiences. • Analyze complex programs and recommend positive outcomes. • Conduct economic research and prepared complex analytical reports. • Communicate effectively both verbally and in writing. • Manage a group of professionals and support staff. • Negotiate complex high value projects. EDUCATION and/or EXPERIENCE: Equivalent to graduation from an accredited college or university with a degree in economics, business administration, public policy, public administration, marketing/communications, regional land -use planning, urban planning, or closely related field. Five years of progressively responsible experience in economic and business development including at least two years in a management capacity. A Master's Degree is preferred. Valid driver's license and satisfactory driving record. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly exposed to video display and regularly works in inside environmental conditions. The employee is occasionally exposed to outdoor weather conditions and occasionally works in evenings or weekends and occasionally works with use of a personal vehicle. The noise level in the work environment is usually low to moderate. ROUTING SLIP / APPROVAL FORM INSTRUCTIONS: Use this cover sheet with each submittal of a staff report before approval by the City Council. Save staff report (including this cover sheet) along with all related attachments in the Team Drive (T:) --> CITY COUNCIL AGENDA ITEMS 4 AGENDA ITEM APPROVAL PROCESS 4 [DEPT - AGENDA TOPIC] Agenda Item # Date of Meeting: 4/4/2016 From: Jim Schutz Department: City Manager's Office Date: 3/28/2016 Topic: Reinstate One Job Classification and Eliminate One Job Classification Subject: ADOPT RESOLUTION APPROVING THE FOLLOWING PERSONNEL ACTION: REINSTATE THE CLASSIFICATION OF DIRECTOR OF ECONOMIC DEVELOPMENT AND RENAME DIRECTOR OF ECONOMIC DEVELOPMENT AND INNOVATION; ELIMINATE ECONOMIC DEVELOPMENT MANAGER CLASSIFICATION Type: ® Resolution ❑ Ordinance ❑ Professional Services Agreement ❑ Other: APPROVALS ® Finance Director Remarks: MM - approved/discussed with CM ® City Attorney Remarks: LG -approved 3/28/16 ® Author, review and accept City Attorney / Finance changes Remarks: ® City Manager Remarks: