HomeMy WebLinkAboutCC Resolution 14213 (City Satisfaction Survey; Godbe Research 2016)RESOLUTION NO. 14213
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL
AUTHORIZING THE CITY MANAGER TO EXECUTE A
PROFESSIONAL SERVICES AGREEMENT IN AN AMOUNT NOT TO
EXCEED $37,825 WITH GODBE RESEARCH TO CONDUCT A CITY
SATISFACTION SURVEY FOR 2017
WHEREAS, the City of San Rafael has conducted biennial Satisfaction Surveys since 1999
to keep up on issues that are important to the residents and gauge their satisfaction with City
services; and
WHEREAS, the last survey was conducted by Godbe Research in 2015 and the next
Satisfaction Survey is due to be conducted in 2017.
NOW, THEREFORE BE IT RESOLVED that the City Council of the City of San Rafael
hereby authorizes the City Manager to execute a professional services agreement in an amount not
to exceed $37,825 with Godbe Research to conduct a City Satisfaction Survey for 2017.
I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing
Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council
of said City held on Monday, the 17th day of October 2016, by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
ESTHER C. BEIRNE, City Clerk
FOR CONDUCTING AND ANALYZING A 2017 CITY SATISFACTION SURVEY
This Agreement is made and entered into this 07H day of Oe--mgER , 2016, by and
between the CITY OF SAN RAFAEL (hereinafter "CITY"), and GODBE RESEARCH
(hereinafter "CONTRACTOR").
RECITALS
WHEREAS, the City of San Rafael has conducted biennial Satisfaction Surveys since 1999
to keep up on issues that are important to the residents and gauge their satisfaction with City
services; and
WHEREAS, the last survey was conducted by CONTRACTOR in 2015 and the next
Satisfaction Survey is due to be conducted in 2017.
AGREEMENT
NOW, THEREFORE, the parties hereby agree as follows:
I . PROJECT COORDINATION.
A. CITY'S Project Manager. The Senior Management Analyst is hereby designated
the PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all
aspects of the progress and execution of this Agreement.
B. CONTRACTOR'S Project Director. CONTRACTOR shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONTRACTOR. Bryan Godbe is hereby designated as the PROJECT
DIRECTOR for CONTRACTOR. Should circumstances or conditions subsequent to the
execution of this Agreement require a substitute PROJECT DIRECTOR, for any reason, the
CONTRACTOR shall notify the CITY within ten (10) business days of the substitution.
2. DUTIES OF CONTRACTOR.
CONTRACTOR shall perform the duties and. or provide services as described in
CONTRACTOR'S "Proposal to Conduct the 2017 Citizen Satisfaction Survey" dated September
23, 2016, attached hereto as Exhibit "1" and incorporated herein.
3. DUTIES OF CITY.
CITY shall pay the compensation as provided in Paragraph 4, and perform the duties as
Rev. Date: 7130/15
described in Exhibit "1" attached and incorporated herein.
4. COMPENSATION.
For the full performance of the services described herein by CONTRACTOR, CITY shall
pay CONTRACTOR according to the rate schedule included in Exhibit "1" attached and
incorporated herein, in a total amount not to exceed $37,825.00.
Payment will be made monthly upon receipt by PROJECT MANAGER of itemized
invoices submitted by CONTRACTOR.
5. TERM OF AGPZEEMENT.
The term of this Agreement shall be for (9) months commencing on November 1, 2016 and
ending on August 1, 2017. Upon mutual agreement of the parties, and subject to the approval of the
City Manager the term of this Agreement may be extended for an additional period of up to (6)
months.
A. Discretionary. Either party may terminate this Agreement without cause upon
thirty (3 0) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to
cure or correct the cause of the termination, to the reasonable satisfaction of the party giving such
notice, within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall
incur additional obligations under any provision of this Agreement without the prior written consent
of the other.
D. Return of Documents. Upon tennination, any and all CITY documents or
materials provided to CONTRACTOR and any and all of CONTRACTOR's documents and
materials prepared for or relating to the perfonnance of its duties under this Agreement, shall be
delivered to CITY as soon as possible, but not later than thirty (3 0) days after termination.
7. OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONTRACTOR in connection with
the performance of its duties under this Agreement, shall be the sole property of CITY. CITY may
use said property for any purpose, including projects not contemplated by this Agreement.
8. INSPECTION AND AUDIT.
Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for
Rev. date: 7130115
inspection and audit, all documents and materials maintained by CONTRACTOR in connection
with its performance of its duties Linder this Agreement. CONTRACTOR shall fully cooperate
with CITY or its agent in any such audit or inspection.
9. ASSIGNABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor the
performance of any of their respective obligations hereunder, without the prior written consent of
the other party, and any attempt to so assign this Agreement or any rights, duties or obligations
arising hereunder shall be void and of no effect.
10. INSURANCE.
A. Scope of Coverage. During the term of this Agreement, CONTRACTOR shall
maintain, at no expense to CITY, the following insurance policies:
1. A commercial general liability insurance policy in the minimum amount of
one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for
death, bodily injury, personal injury, or property damage.
2. An automobile liability (owned, non -owned, and hired vehicles) insurance
policy in the minimum amount of one million dollars ($1,000,000) dollars per occurrence.
3. If any licensed professional performs any of the services required to be
performed under this Agreement, a professional liability insurance policy in the minimum amount
of one million dollars ($1,000,000) per occurrence/one million dollars ($1,000,000) aggregate, to
cover any claims arising out of the CONTRACTOR's performance of services under this
Agreement. Where CONTRACTOR is a professional not required to have a professional license,
CITY reserves the right to require CONTRACTOR to provide professional liability insurance
pursuant to this section.
4. If it employs any person, CONTRACTOR shall maintain worker's
compensation and employer's liability insurance, as required by the State Labor Code and other
applicable laws and regulations, and as necessary to protect both CONTRACTOR and CITY
against all liability for injuries to CONTRACTOR's officers and employees. CONTRACTOR'S
worker's compensation insurance shall be specifically endorsed to waive any right of subrogation
against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONTRACTOR in subparagraph A of this section above shall also meet the following
requirements:
1. Except for professional liability insurance, the insurance policies shall be
specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as
additionally named insureds under the policies.
Rev. date: 7.30'15 3
2. The additional insured coverage under CONTRACTOR'S insurance
policies shall be primary with respect to any insurance or coverage maintained by CITY and shall
not call upon CITY's insurance or self-insurance coverage for any contribution. The "primary and
noncontributory" coverage in CONTRACTOR'S policies shall be at least as broad as ISO form
CG20 0104 13.
3. Except for professional liability insurance, the insurance policies shall
include, in their text or by endorsement, coverage for contractual liability and personal injury.
4. The insurance policies shall be specifically endorsed to provide that the
insurance carrier shall not cancel, terminate or otherwise modify the terms and conditions of said
insurance policies except upon ten (10) days written notice to the PROJECT MANAGER.
5. If the insurance is written on a Claims Made Form, then, following
termination of this Agreement, said insurance coverage shall survive for a period of not less than
five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the effective date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement)
before CITY'S own insurance or self-insurance shall be called upon to protect it as a named
insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements
and/or limits shall be available to CITY or any other additional insured party. Furthermore, the
requirements for coverage and limits shall be: (1) the minimum coverage and limits specified in this
Agreement; or (2) the broader coverage and maximum limits of coverage of any insurance policy or
proceeds available to the named insured; whichever is greater.
C. Deductibles and SIR's. Any deductibles or self-insured retentions in
CONTRACTOR's insurance policies must be declared to and approved by the PROJECT
MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any
self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be
satisfied by either the named insured or CITY or other additional insured party. At CITY's option,
the deductibles or self-insured retentions with respect to CITY shall be reduced or eliminated to
CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and
related investigations, claims administration, attorney's fees and defense expenses.
D. Proof of Insurance. CONTRACTOR shall provide to the PROJECT
MANAGER or CITY'S City Attorney all of the following: (1) Certificates of Insurance
evidencing the insurance coverage required in this Agreement; (2) a copy of the policy
Rev. date: 7130115 4
declaration page and/or endorsement page listing all policy endorsements for the commercial
general liability policy, and (3) excerpts of policy language or specific endorsements
evidencing the other insurance requirements set forth in this Agreement. CITY reserves the
right to obtain a full certified copy of any insurance policy and endorsements from
CONTRACTOR. Failure to exercise this right shall not constitute a waiver of the right to
exercise it later. The insurance shall be approved as to form and sufficiency by PROJECT
MANAGER and the City Attorney.
11. INDEMNIFICATION.
A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the
fullest extent permitted by law, indemnify, release, defend with counsel approved by CITY, and
hold harmless CITY, its officers, agents, employees and volunteers (collectively, the "City
Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of
any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of
litigation, (collectively "CLAIMS"), arising out of CONTRACTOR'S performance of its
obligations or conduct of its operations under this Agreement. The CONTRACTOR's
obligations apply regardless of whether or not a liability is caused or contributed to by the active
or passive negligence of the City Indemnitees. However, to the extent that liability is caused by
the active negligence or willful misconduct of the City Indemnitees, the CONTRACTOR's
indemnification obligation shall be reduced in proportion to the City Indemnitees' share of
liability for the active negligence or willful misconduct. In addition, the acceptance or approval
of the CONTRACTOR's work or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial
proceeding arising from CONTRACTOR'S performance of or operations under this
Agreement, CONTRACTOR shall provide a defense to the City Indemnitees or at CITY'S
option reimburse the City Indemnitees their costs of defense, including reasonable attorneys'
fees, incurred in defense of such claims.
B. Where the services to be provided by CONTRACTOR under this Agreement are
design professional services to be performed by a design professional as that term is defined
under Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law,
indemnify, release, defend and hold harmless the City Indemnitees from and against any
CLAIMS that arise out of, pertain to, or relate to the negligence, recklessness, or willful
misconduct of CONTRACTOR in the performance of its duties and obligations under this
Agreement or its failure to comply with any of its obligations contained in this Agreement,
except such CLAIM which is caused by the sole negligence or willful misconduct of CITY.
C. The defense and indemnification obligations of this Agreement are undertaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
Rev. date: 7/30/15 5
12. NONDISCRIMINATION.
CONTRACTOR shall not discriminate, in any way, against any person on the basis of age,
sex, race, color, religion, ancestry, national origin or disability in connection with or related to the
performance of its duties and obligations under this Agreement.
13. COMPLIANCE WITH ALL LAWS.
CONTRACTOR shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the performance of its duties and obligations under this
Agreement. CONTRACTOR shall perform all services under this Agreement in accordance with
these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify
and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
14. NO THIRD PARTY BENEFICIARIES.
CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terms and conditions of this
Agreement, to the other party.
15. NOTICES.
All notices and other communications required or permitted to be given under this
Agreement, including any notice of change of address, shall be in writing and given by personal
delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the
parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or
if mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as
follows:
TO CITY's Project Manager:
TO CONTRACTOR's Project Director:
16, INDEPENDENT CONTRACTOR.
Rev. date: 7130115
Rebecca Woodbury
City of San Rafael
1400 Fifth Avenue
P.O. Box 151560
San Rafael, CA 94915-1560
Bryan Godbe
Project Director
Godbe Research
1575 Old Bayshore Highway
Suite 102
Burlingame, CA 94010
For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers,
agents and employees shall act in the capacity of an Independent Contractor, and not as employees
of the CITY. CONTRACTOR and CITY expressly intend and agree that the status of
CONTRACTOR, its officers, agents and employees .be that of an Independent Contractor and not
that of an employee of CITY.
17. ENTIRE AGREEMENT -- AMENDMENTS.
A. The terms and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the parties with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONTRACTOR and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terms and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONTRACTOR and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
18. SET-OFF AGAINST DEBTS.
CONTRACTOR agrees that CITY may deduct from any payment due to
CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under
any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments,
unpaid checks or other amounts.
19. WAIVERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or
violation of the same or other term, covenant, condition, ordinance, law or regulation. The
subsequent acceptance by either party of any fee, performance, or other consideration which may
become due or owing under this Agreement, shall not be deemed to be a waiver of any preceding
breach or violation by the other party of any tern, condition, covenant of this Agreement or any
applicable law, ordinance or regulation.
Rev. date: 7130115 7
20. COSTS AND ATTORNEY'S FEES.
The prevailing party in any action brought to enforce the teims and conditions of this
Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs
(including claims administration) and attorney's fees expended in connection with such action.
21. CITY BUSINESS LICENSE / OTHER TAXES.
CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code. CONTRACTOR shall pay any
and all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for
any work performed under this Agreement, until CONTRACTOR has provided CITY with a
completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and
Certification).
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL
JIM 1 TZ, City Ma r
ATTEST:
ESTI IER C. BEIRNE, City Clerk
APPROVED AS TO FORM:
..
Jhf-w
ROBERT F.
Rev. date: 7/30/15
CONTRACTOR
By. 1 M
Name:
Title:
RA Fq�`
1
i 2
yo
'ryWITH P.
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: City Manager's Office
Project Manager: Rebecca Woodbury
Extension: 3076
Contractor Name: Godbe Research
Contractor's Contact: Bryan Godbe
Contact's Email: wbgodbe@godberesearch.com
❑ FPPC: Check if Contractor/Consultant must file Form 700
Step
RESPONSIBLE
DESCRIPTION
COMPLETED
REVIEWER
DEPARTMENT
DATE
Check/Initial
1
Project Manager
a. Email PINS Introductory Notice to Contractor
10/4/2016
10/4/2016
b. Email contract (in Word) & attachments to City
Atty c/o Laraine.Gittens@cityofsanrafael.org
2
City Attorney
a. Review, revise, and comment on draft agreement
10/7/2016
® LAG
and return to Project Manager
10/7/2016
® LAG
b. Confirm insurance requirements, create Job on
PINS, send PINS insurance notice to contractor
3
Project Manager
Forward three (3) originals of final agreement to
Click here to
contractor for their signature
enter a date.
4
Project Manager
When necessary, * contractor -signed agreement
❑ N/A
agendized for Council approval
*P5A > $20,000; or Purchase > $35,000; or
Or
Public Works Contract > $125,000
10/17/2016
Date of Council approval
PRINT
CONTINUE ROUTING PROCESS WITH HARD COPY
5
Project Manager
Forward signed original agreements to City
10/25/16
RW
Attorney with printed copy of this routing form
6
City Attorney
Review and approve hard copy of signed
X0/2-%1/1.
agreement
��//
7
City Attorney
Review and approve insurance in PINS, and bonds
' p/�'/�
►KJ
(for Public Works Contracts)
8
City Manager/ Mayor
Agreement executed by Council authorized official
l
/oI AI /b
9
City Clerk
Attest signatures, retains original agreement and
I
forwards copies to Project Manager
/fl/.;)gt/6,
�� -.
PROPOSAL TO CONDUCT THE 2017
CITIZEN SATISFACTION SURVEY
Presented to the City of San Rafael
w■w►
G O D B E RE E A R C H September 23, 2016
Gain Insight
City of San Rafael
Godbe Research, a San Mateo based public opinion and market research firm, is a
recognized leader in conducting quantitative and qualitative research for cities, counties,
park and recreation districts, school districts, and other California local government
agencies. This includes the development and implementation of more than 50
resident/citizen satisfaction and planning survey programs for cities and counties
throughout California.
Our firm believes that any project's success depends on recognizing the individual and
unique research objectives of each client and then customizing a project work plan to
address those specific needs. To this end, Godbe Research has crafted the following
work plan for the City of San Rafael (San Rafael or City) to illustrate the types of
considerations that go into each of our research projects. The following scope of work
and project costs reflect the City's needs for the 2017 Citizen Satisfaction Survey, as well
as previous biennial Citizen Satisfaction Surveys conducted for the City by Godbe
Research.
Research Objectives
Before beginning any public opinion research project, Godbe Research spends
significant time reviewing each client's research objectives to choose the most
appropriate research design. Based on our understanding of the project from information
obtained from San Rafael, as well as our work on previous Citizen Satisfaction Surveys
for the City, Godbe Research understands that San Rafael has several objectives, the
most important of which likely include:
✓ assessing overall perceptions of living in San Rafael;
✓ gauging satisfaction with the City's performance in providing residents services
and programs;
✓ evaluating awareness of the City's financial situation;
✓ determining the most pressing problems facing the City;
✓ testing whether residents perceive the City to be responsible with taxpayer
dollars;
✓ evaluating adoption of green/sustainable household practices;
✓ gauging support for a potential future revenue measure or measures in the City;
✓ comparing results of the 2017 Citizen Satisfaction Survey to previous survey
events (e.g. 2015, 2013, 2011, 2009, etc);
✓ measuring differences in opinions due to demographic, geographic, and
behavioral characteristics, and;
✓ other objectives to be refined between Godbe Research and the City of San
Rafael.
Proposal to Conduct the 2017 Citizen Satisfaction Survey
Godbe Research Page 1
City of San Rafael
Proposed Scope of Work
Godbe Research has crafted the following scope of work for the City of San Rafael to
illustrate the types of considerations that go into each of our research projects. We are
again recommending a hybrid (Internet and telephone) survey of San Rafael residents for
the 2017 Citizen Satisfaction Survey given our success with this methodology in previous
survey events and our continued challenges in reaching younger residents using a
telephone -only methodology for municipal clients throughout Marin County and the
greater Bay Area. Accordingly, specific services for the 2017 San Rafael Citizen
Satisfaction Survey are envisioned to include:
➢ An in-person kick-off meeting with San Rafael and the development of a project
work plan and time line for the 2017 Citizen Satisfaction Survey, based on City
needs and input.
➢ Additional in-person meetings and conference calls, as needed, to discuss the
research objectives, questionnaire and sampling design, and other aspects of the
2017 Citizen Satisfaction Survey in detail.
➢ Designing and refining a survey instrument of approximately 18 to 25 -minutes in
length for the 2017 Citizen Satisfaction Survey and formatting the survey
instrument for both the Internet and telephone using the hybrid survey
methodology. The survey instrument will be designed through an iterative
process with the City, with multiple points for input, review, and approval by the
City prior to fielding the survey.
❖ Please note that the 2015 Citizen Satisfaction Survey was 18 -minutes in
length, while the 2013, 2011, 2009, 2007 and 2005 surveys were each
20 minutes in length. The 22 and 25 -minute options have been
presented to the City based on the potential to test one or more revenue
measures.
➢ Pre -testing the survey instrument to ensure that the questions and response
codes are understandable to respondents skip patterns and other logic perform
properly, and to ensure that the survey length coincides with the budgeted survey
length for the project.
➢ Programming, refining, and testing the Internet version of the survey instrument
using our Internet survey software capability. The Internet and phone versions of
the survey will be identical in terms of questions, skip patterns, response codes,
etc.
➢ CATI programming the telephone version of the survey instrument for efficient
and accurate data collection. CATI programming refers to programming the
survey into a computer for efficient and error -free data collection. All interviews,
however, are conducted via a live interviewer located in the western United
States.
➢ Training telephone interviewing personnel on the telephone survey questionnaire
and interviewing protocol through an intensive training session.
➢ Translation of both versions of the survey instrument into Spanish and providing
Spanish language interviewing for up to 10% of all interviews for the telephone
version of the survey and as many residents who wish to take the survey in
Spanish for the Internet version of the survey.
Proposal to Conduct the 2017 Citizen Satisfaction Survey
Godbe Research Page 2
City of San Rafael
➢ Reviewing U.S. Census data, voter demographics, and other population data to
develop a sample of City of San Rafael residents and registered voters
appropriate for the research objectives and Internet/telephone modalities being
employed for the 2017 Citizen Satisfaction Survey. The sample will be de -
duplicated to avoid collecting surveys from the same respondents for the Internet
and phone versions. Moreover, by providing a unique URL to each potential
respondent, we will also avoid residents taking the Internet version more than
once from multiple devices or forwarding the survey to other persons.
❖ For review, there are approximately 29,336 total registered voters in the
City of San Rafael. Within the voter population, we have email
addresses for 7,832 voters or 27% of the electorate in the City of San
Rafael. We are also able to match phone numbers to approximately
22,367 total City voters or 76% of the total San Rafael electorate,
including cell phones for 15% of voters or 4,832 total cell phone
numbers. There are also a total of approximately 46,313 adult residents
(age 18+) in the City.
❖ Finally, for the Internet version, we will also obtain City -provided email
addresses (if available), which we will match and de -duplicate against
the voter file to increase our sample coverage to know San Rafael
residents.
➢ Development of a recruitment email for the Internet version of the survey and
working with the City so that Godbe Research send recruitment emails to
voters/residents with email addresses in the voter file or from City lists that we
can match.
➢ Conducting approximate 18 to 25 -minute Internet and telephone interviews with
at least 500 (n=500) total San Rafael voters/residents according to a strict
interviewing protocol and our recommended sampling design of registered voters
supplemented with City lists of adult residents (non -voters).
❖ A sample size of 500 voters/residents will provide a maximum margin of
error of no greater than +/-4.34% at the 95% confidence level when
looking at all registered voters or all City residents. A minimum sample
size of 500 voters is also commensurate with the sample sizes obtained
from the 2005, 2007, 2009, 2011, 2013, and 2015 Citizen Satisfaction
Survey processes.
➢ Merging the Internet and telephone data files, as well as processing and
weighting the data to adjust for population distribution and strategic
oversampling, as needed.
➢ Meeting with the City of San Rafael to review the topline/aggregate survey
results. This will help our more detailed analysis and reporting to be of maximum
value to the City for the 2017 Citizen Satisfaction Survey.
➢ Analyzing the survey results from the 2017 Citizen Satisfaction Survey and
preparing a comprehensive report of findings and conclusions for San Rafael.
Because a concise summary of the data and actionable recommendations are
critical to a client's objectives, Godbe Research takes great care analyzing the
data and preparing a written final report for each of our clients.
Proposal to Conduct the 2017 Citizen Satisfaction Survey
Godbe Research Page 3
City of San Rafael
❖ Similar to previous Citizen Satisfaction Surveys conducted for the City,
the 2017 report will include the following: a discussion of the research
objectives, methodology overview, a question by question analysis,
satisfaction/importance matrix, appropriate graphics based on the
question by question analysis, an executive summary, and appendices
for the topline report, survey questionnaire in English and Spanish, and a
complete set of crosstabulations.
❖ In addition, the report will be provided to the City in draft and final
formats, based on San Rafael staff, administration, and Council
comments, as well as in hard copy and electronic format (for City's web
site).
➢ An in-person presentation of the results to San Rafael by Bryan Godbe for up to
two separate presentations. The presentations will be accompanied by
PowerPoint slides and the length/content will be based on City needs.
➢ Post project consulting with the City of San Rafael on the survey results and
recommendations from the 2017 Citizen Satisfaction Survey event between
biennial survey events, as well as during any City planning, outreach, or
marketing based on survey results (no charge/ongoing).
Proposal to Conduct the 2017 Citizen Satisfaction Survey
Godbe Research Page 4
City of San Rafael
PROJECT COSTS
Godbe Research takes great pride in delivering reliable and practical research projects
on time and on budget. In doing so, we prefer to provide a firm, fixed fee format for our
services. Based on our understanding of the research objectives of the City of San
Rafael, we have provided costs below to conduct the 2017 Citizen Satisfaction Survey,
using the hybrid Internet and telephone methodology, as well as a listed sample of San
Rafael registered voters supplemented with City -provided lists of adult residents (18+). In
addition, we have provided costs to translate the both versions of the survey into Spanish
and to provide Spanish language interviewing for up to 10% of all interviews and as many
Internet interviews as there are residents who would like to take that version in Spanish.
The project costs options below are provided by task to conduct an 18 to 25 -minute
hybrid Internet and telephone survey of at least 500 (n=500) total City voters/residents in
English and Spanish. The prices below reflect the all inclusive costs to complete the
survey project -- the overall cost will not exceed those shown below, provided that
parameters (e.g. hybrid survey methodology, survey length, Spanish language translation
and interviewing, sample size, etc.) of the project conform to those outlined in this scope
of work document. Should project parameters or City needs change, we will be happy to
provide amended costs prior to proceeding.
Internet and Telephone Survey of 500 (n=500) San Rafael Voters
Project Task
18 -min.
20 -min.
22 -min.
25 -min.
Listed Voter Telephone Sample
$1,000.00
$1,000.00
$1,000.00
$1,000.00
Email Sample and De -Duplication
$800.00
$800.00
$800.00
$800.00
CATI Programming Telephone Version
$1,350.00
$1,500.00
$1,650.00
$1,875.00
Internet Version Programming and Testing
$4,750.00
$5,000.00
$5,250.00
$5,500.00
Internet Survey Hosting
$650.00
$650.00
$650.00
$650.00
Spanish Translation and Programming
$700.00
$850.00
$1,000.00
$1,150.00
Telephone Interviewing
$10,500.00
$11,400.00
$12,900.00
$14,100.00
Spanish Interviewing Surcharge (10%)
$900.00
$950.00
$1,000.00
$1,050.00
Data Processing and File Merge
$1,050.00
$1,150.00
$1,250.00
$1,350.00
Research Fee
$7,500.00
$7,500.00
$7,500.00
$7,500.00
Project Management
$2,500.00
$2,500.00
$2,500.00
$2,500.00
Misc/Travel Expenses
$350.00
$350.00
$350.00
$350.00
Citizen Satisfaction Survey Total
$32,050.00
$33,650.00
$35,850.00
$37,825.00
Proposal to Conduct the 2017 Citizen Satisfaction Survey
Godbe Research Page 5
A
GODBE RESEARCH
Gain Insight
GODBE RESEARCH
www.aodberesearch.com
California/Corporate Office
1575 Old Bayshore Highway
Suite 102
Burlingame, CA 94010
Southwest/Reno Office
59 Damonte Ranch Parkway
Suite B-309
Reno, NV 89521
Seattle/Northwest Office
601 108th Avenue NE
Suite 1900
Bellevue, WA 98004