HomeMy WebLinkAboutED Business Improvement District Annual Assessment 2016SAN RAFAEL
THE CITY WITH A MISSION
Agenda Item No: 4.c
Meeting Date: November 21, 2016
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Economic Development
Prepared by: Tom Adams, ED Coordinator City Manager Approval:
TOPIC: ANNUAL ASSESSMENT FOR THE DOWNTOWN SAN RAFAEL
BUSINESS IMPROVEMENT DISTRICT FOR 2017
SUBJECT: RESOLUTION OF THE SAN RAFAEL CITY COUNCIL APPROVING,
WITH MODIFICATIONS, THE DOWNTOWN SAN RAFAEL BUSINESS
IMPROVEMENT DISTRICT "ANNUAL REPORT FOR 2017 CALENDAR
YEAR BID ASSESSMENT," AND LEVYING AN ASSESSMENT FOR
CALENDAR YEAR 2017
RECOMMENDATION:
Conduct a Public Hearing on the City Council's intention to levy an annual assessment for the
Downtown San Rafael Business Improvement District; receive comments from the public; and
adopt a Resolution approving the "Annual Report for 2017 Calendar Year Bid Assessment," with
modifications, and confirming the levy of assessments for 2017.
BACKGROUND:
Applicable Law: State law guides the establishment of business assessment districts, procedures
for the annual assessment, and the process for modification of boundaries, assessments, or
activities. Section 36500 of the California Streets and Highways Code allows for the creation of
a business improvement district within a municipality whereby businesses within the district self -
assess themselves an annual fee in order to pay for improvements and activities which benefit the
overall business district. The intent of the state law is to provide a funding mechanism for
business districts to promote economic vitality within the district and provide additional services
beyond those offered by local government. The Downtown San Rafael Business Improvement
District (the "BID") was formed pursuant to this statutory scheme in 2013.
Under State law and San Rafael Municipal Code Chapter 10.09, the City Council annually
appoints an Advisory Board which makes a recommendation to the City Council on a plan for
the expenditure of revenues derived from the levy of assessments. The City Council then adopts
a Resolution of Intention to levy the annual assessment based upon the report, and sets a public
hearing at which "the testimony of all interested persons, for or against the levy of the BID
FOR CITY CLERK ONLY
File No.: 224
Council Meeting: 11/21/2016
Disposition: Resolution 14235
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
assessment or of any of the matters included in the assessment, will be heard and all protest
collected."
Current BID Organization: Businesses within Downtown San Rafael initially set up a business
district in 1979; this original district included approximately 125 businesses along Fourth Street
between Lincoln and E Street. In 2013, at the request of the business district membership, the
City Council voted to disband the original downtown district and replace it with a larger district
of approximately 700 businesses along Fourth Street. The expanded district includes the West
End and some side streets, as well as non -ground floor tenants, and other tenants not included in
the original BID. The assessments for the new BID were mailed in December 2013 and a new
nonprofit corporation (hereafter, the "BID Corporation"), whose membership consists of
members of the BID, began operations in 2014 for the purpose of administering the use of the
assessments. Since that time, the City Council has annually appointed the BID Corporation's
Board of Directors (hereafter, the "BID Corporation Board") as the required Advisory Board.
Under the administration of the BID Corporation, the BID has been very active in numerous
programs to improve the downtown business climate. In its first two years, the BID has focused
on the following areas: building the BID Corporation organization and working with its
membership to establish priorities; increasing the effectiveness of marketing and events;
promoting economic development; and working with the City to address various issues related to
parking, safety, cleanliness, and social issues.
Annual Proceedings for the 2017 Assessment: At the October 31, 2016 monthly BID
Corporation Board meeting, the BID Corporation Board/Advisory Board reviewed and discussed
and approved a work plan and budget for the upcoming 2017 calendar year, the Downtown San
Rafael Business Improvement District "Annual Report for 2017 Calendar Year BID
Assessment." (Hereafter, "the 2017 Annual Report") The 2017 Annual Report proposed a work
plan to be administered by the San Rafael Chamber of Commerce under contract with the BID
Corporation.
On November 7, 2016, the City Council adopted Resolution No. 14229 declaring its intention to
levy the 2017 annual assessment for the Downtown San Rafael Business Improvement District
based upon the 2017 Annual Report (see Attachment 2, Resolution with attached 2017 Annual
Report), and setting the public hearing for tonight's meeting. Notice of tonight's public hearing
was published in the Marin Independent Journal on November 8.
Tonight's public hearing provides an opportunity for assessment district members to protest the
proposed assessments or other aspects of the assessment district. To be counted, a protest must
be from a business in the BID, and may be submitted in writing or given orally at tonight's
meeting. If at the conclusion of the public hearing, there are protests by businesses owners
within the BID that will pay fifty percent (50%) or more of the total assessments of the entire
BID, no further proceedings to levy the assessment for the BID shall occur for one year. If the
majority written protest is against a specific activity, inclusion of a specific area or type of
business, or a specific assessment amount, adjustments may be made to the Annual Report to
incorporate the specific protest.
Prior to levying an assessment for 2017, the City Council is authorized to approve the 2017
Annual Report as submitted or to make changes to the assessment district, including changes to
the Advisory Board, work plan, and budget proposed in the 2017 Annual Report.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Pa2e: 3
ANALYSIS:
The 2016 year was one of transitions for the BID Corporation, both in staffing and in the
membership of the BID Corporation Board. Given these recent changes, the City took the
opportunity to review the BID operations with the goal to develop a new BID organizational
structure which will improve the services provided to its members. There have been numerous
discussions between the City and the BID Corporation Board members over the last few months
about BID management options for 2017. The BID Corporation Board and the Chamber of
Commerce discussed a contract with a scope of services for the 2017 year, as proposed in the
2017 Annual Report; however the parties were unable to agree on contract terms, and, following
the adoption of Resolution No. 14229 on November 7, the Chamber of Commerce elected to
discontinue negotiations on a contract with the BID Corporation. Consequently, the BID
Corporation Board/Advisory Board has submitted a revision to the budget and work plan
proposed in the 2017 Annual Report. (Attachment 4)
Following the withdrawal of the Chamber of Commerce from discussions with the BID
Corporation Board, the Mayor, City Staff, and representatives of the BID Corporation Board
have continued to discuss options for administration of the BID's operations and the composition
of the BID Corporation Board/Advisory Board. Based upon these discussions, Staff
recommends the following proposal for modifications to the 2017 Annual Report and the levy of
BID assessments for 2017:
The Council would appoint a completely new Advisory Board for 2017. Staff
recommends that the Council reject the 2017 Annual Report's proposed slate of Advisory
Board members as shown in Attachment 2, Exhibit B. Instead, the Council would
appoint the five (5) individuals listed in Attachment 3 as the initial members of the
Advisory Board, and would direct these five Advisory Board members to nominate an
additional four (4) Advisory Board members they recommend for appointment by the
City Council at a meeting in early 2017. The Council would encourage that these
additional four members be selected with a focus on increasing the diversity of the full
Advisory Board in terms of gender, ethnicity, geographical location of businesses, or
other appropriate characteristics. The resulting 2017 Advisory Board would then have a
total of nine (9) members.
2. The Council would approve a basic budget and work plan for calendar vear 2017, to be
refined by the new Advisory Board. The basic budget would be to program
approximately $92,000 in assessments and other revenues into the following categories:
events (approximately $12,000), business workshops/retention (approximately $5,000),
marketing/promotions (approximately $25,000), and operating expenses including
administration (approximately $50,000). The Council would direct the initial members
of the Advisory Board to meet to develop a more detailed budget and work plan for the
use of the 2017 assessment funds, including a plan for how they will be administered, to
recommend for review and approval by the City Council at a meeting in early 2017.
3. Once the new Advisory Board members are appointed, should the 2017 Advisory Board
remain a separate entity from the BID Corporation Board, then current BID Corporation
Board/Advisory Board would be directed to wind up its affairs for the 2016 calendar year
and to deposit the entire remaining balance of assessment funds with the City to hold in
trust until the funds can be transferred to the new Advisory Board.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Pa2e: 4
Attachment 1 to this staff report is a proposed Resolution approving the modifications to the
2017 Annual Report discussed above.
FISCAL IMPACT:
Adoption of the resolution will not have a direct fiscal impact on the City.
OPTIONS:
1. Determine that less than a 50% protest has been filed and adopt the Resolution as
presented approving the Annual Report, with modifications, and levying the assessment
for 2017 (Staff recommendation.)
2. Determine that less that a 50% protest has been filed, and adopt the Resolution approving
the Annual Report, as filed (without modifications), and levying the assessment for 2017.
3. Continue the item to the City Council meeting of December 5, 2016 and provide
direction to Staff for a revised Resolution for adoption at that meeting. This is a time
sensitive item as the Finance Department mails business license renewals and BID
assessments in December, so the final decision on this issue must be made at the
December 5 meeting.
4. Do not continue the public hearing and do not adopt the Resolution. In this option,
assessments will not be levied for the 2017 year.
ACTION REQUIRED: Hold Public Hearing, accept public comment, and if no majority
protest has been received, adopt the attached Resolution.
ATTACHMENTS:
1. Proposed Resolution Approving, with Modifications, the Downtown San Rafael Business
Improvement District "Annual Report for 2017 Calendar Year Bid Assessment," and
Levying an Assessment for Calendar Year 2017
2. Resolution 14229, with attached 2017 BID Annual Report
Exhibit A: BID Map
Exhibit B: Proposed 2017 Budget, Work Plan and Proposed 2017 Board of Directors
Exhibit C: BID Assessment Formula
3. Staff recommended initial 2017 BID Advisory Board members
4. BID Corporation Board Proposed Revised Budget and Work Plan
RESOLUTION NO. 14235
RESOLUTION OF THE SAN RAFAEL CITY COUNCIL
APPROVING, WITH MODIFICATIONS, THE DOWNTOWN
SAN RAFAEL BUSINESS IMPROVEMENT DISTRICT "ANNUAL
REPORT FOR 2017 CALENDAR YEAR BID ASSESSMENT," AND
LEVYING AN ASSESSMENT FOR CALENDAR YEAR 2017
WHEREAS, California Streets and Highways Code Sections 36500 et seq, authorize
cities to establish parking and business improvement districts for the purpose of promoting
economic revitalization and physical maintenance of business areas, in order to create jobs,
attract new business and prevent erosion of the new business district; and
WHEREAS, the Downtown San Rafael Business Improvement District ("BID") was
established in 2013 by Ordinance No. 1912, now codified in San Rafael Municipal Code
("SRMC") Chapter 10.09; and
WHEREAS, for calendar year 2016, the City Council appointed the Board of Directors
of the nonprofit BID corporation to serve as the Advisory Board for the BID; and
WHEREAS, pursuant to SRMC Chapter 10.09 the Advisory Board submitted to the City
an "Annual Report for 2017 Calendar Year BID Assessment" (hereafter, the "2017 Annual
Report"), which is on file with the City Clerk; on November 7, 2016, the City Council adopted
Resolution No. 14229 approving the 2017 Annual Report, indicating the Council's intention to
levy assessments, and setting a public hearing thereon for November 21, 2016; and
WHEREAS, pursuant to Streets and Highways Code Section 36535, following the
public hearing, the City Council may adopt a resolution confirming the report as originally filed
or as modified by the Council, and the adoption of the resolution shall constitute the levy of an
assessment for the year referred to in the report; and
WHEREAS, the City Council held the required public hearing on November 21, 2016 to
receive testimony and protests concerning the 2017 Annual Report and the proposed levy of
assessments for calendar year 2017 described therein; and
WHEREAS, a majority protest of the proposed assessments was not received; and
WHEREAS, the City Council finds that it will be in the best interests of the Downtown
San Rafael Business Improvement District for the Council to appoint a new Advisory Board to
administer the District's funds in 2017; and
WHEREAS, upon appointment of a new Advisory Board, should the 2017 Advisory
Board remain a separate body from the BID Corporation Board as of November 30, 2016, then
the current Advisory Board should wind up its affairs for calendar year 2016 and the remaining
balance of funds should be transferred to the new Advisory Board.
1
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of San
Rafael that the Annual Report, as filed, is hereby modified as follows:
1. Exhibit B thereof is hereby deleted.
2. A new Advisory Board shall be appointed consisting of nine (9) individual BID
members or Volunteer BID members. The Council shall appoint five (5) initial
Advisory Board members who shall meet as the Advisory Board to do the following;
a. Nominate at least four (4) additional individuals to be considered by the City
Council for appointment to the remaining seats on the Advisory Board. The
Council would encourage that these additional four members be selected with
a focus on increasing the diversity of the full Advisory Board in terms of
gender, ethnicity, geographical location of businesses, or other appropriate
characteristics;
b. Develop a detailed budget and work plan for use of the 2017 BID assessments
and other available funds, which plan shall identify specific events,
promotion/marketing, district maintenance or beautification, and/or other
activities of direct benefit to the BID members. The basic budget, to be used
as a starting point, would be as follows:
i. Beginning balance:
ii. Additional income:
aa) 2017 assessments:
bb) Target grant:
iii. Expenses:
aa) Events:
bb) Business workshops, retention:
cc) Marketing/promotions:
dd) Operating expenses, administration
iv. Ending balance:
Approximately $50,000
Approximately $87,000
$ 5,000
Approximately $12,000
Approximately $ 5,000
Approximately $25,000
Approximately $50,000
Approximately $50,000
c. Develop a plan for administration of the budget and work plan.
At the earliest feasible date, but not later than March 30, 2017, the Advisory Board
shall present its recommendations to the City Council for review, and upon approval,
the approved work plan, budget, and list of Advisory Board members shall become a
new Exhibit B to the Annual Report and the Council shall confirm the Annual Report
as so modified.
3. The following individuals are hereby appointed as the initial Advisory Board
members:
a. Jeff Brusati — (T&B Sports) (retail);
b. Jaime Ortiz — (Bank of Marin) (bank);
c. Matt Haulk - (Ragghianti Freitas LLP) (office);
d. David Hayden — (Il Davide) (restaurant); and
e. Melissa Prandi — (Prandi Property Management) (office) (Upon admission to
the BID as a voluntary member).
BE IT FURTHER RESOLVED that City Council hereby approves and adopts the 2017
Annual Report, as so modified, and approves and confirms the levy of assessments as described
in the Annual Report, for the 2017 calendar year.
BE IT FURTHER RESOLVED that, following adoption of this Resolution, should the
2017 Advisory Board remain a separate body from the BID Corporation Board as of November
30, 2016, then the 2016 BID Advisory Board shall forthwith wind up the BID affairs for 2016
and then deposit the remaining balance of BID funds in its possession with the City of San
Rafael Finance Department to hold in trust for BID and transfer to the 2017 Advisory Board as
soon as feasible.
I, ESTHER BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing
resolution was duly and regularly introduced and adopted at a meeting of the City Council of
said City held on Monday, the 21 st of November, 2016, by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
3
Oe
ESTHER BEIRNE, City Clerk
RESOLUTION NO. 14229
RESOLUTION OF THE SAN RAFAEL CITY COUNCIL DECLARING COUNCIL'S
INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR THE DOWNTOWN SAN
RAFAEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Streets and Highways Code Section 36500 et seq. authorizes
cities to establish parking and business improvement areas for the purpose of promoting
economic revitalization and physical maintenance of business districts in order to create jobs,
attract new businesses and prevent erosion of business districts; and
WHEREAS, the Downtown San Rafael Business Improvement District was established
in 2013 to amend the existing Parking and Business Improvements Area instituted in 1979 in the
commercial area on and around the Fourth Street corridor in San Rafael; and
WHEREAS, pursuant to San Rafael Municipal Code Chapter 10.09 and the California
Streets and Highways Code Section 36533, the Advisory Board of the Business Improvement
District shall prepare an annual report for each calendar year in which assessments are to be
levied which the City Council shall review.
NOW THEREFORE BE IT RESOLVED by the City Council of the City of San
Rafael as follows:
Section 1. The City Council intends to levy an annual benefit assessment on businesses
in the BID, except where funds are otherwise available, to pay for selected improvements and
activities of the BID.
Section 2. The boundaries of the entire area to be included in the BID, and the
boundaries of each separate benefit zone within the BID, are set forth in the map and boundary
description, Exhibit A, attached hereto and incorporated herein by reference. A map of the BID
is on file with the City Clerk.
Section 3. The types of improvements and activities proposed to be funded by the levy of
assessments on business in the BID are in Exhibit B attached hereto and incorporated herein by
reference.
Section 4. The method and the basis for levying the benefit assessment on businesses
within the BID are set forth in Exhibit C attached hereto and incorporated herein by reference.
Section 5. All funds of the BID shall be expended on improvements and activities within
the BID.
Section 6. New businesses shall not be exempt from payment of the fee.
Section 7. A public hearing to levy the BID assessment shall be held before the City
Council on November 21, 2016, at 7 p.m. in the Council Chambers, 1400 Fifth Avenue, San
Rafael, California. At the public hearing the testimony of all interested persons, for or against
the levy of the BID assessment or of any of the matters included in the assessment, will be heard
and all protest collected.
Section 8. A protest against the assessment of the BID, or any aspect of the assessment
may be made in writing or orally at the public hearing. To be counted as a part of a majority
protest against the assessment of the BID, a protest must be in writing and from a business in the
BID. A written protest may be withdrawn from record at any time before the conclusion of the
public hearing. Each written protest shall contain a written description of the business in which
the person signing the protest is interested, sufficient to identify the business, and its address. If
the person signing the protest is not shown on the official records of the City of San Rafael as the
owner of the business, then the protest shall contain or be accompanied by written evidence that
the person is the owner of the business. Any written protest of the regularity of the proceedings
shall be in writing and clearly state the irregularity or defect to which objection is made.
Section 9. If at the conclusion of the public hearing on November 21, 2016 there are a
record of written protests by businesses owners within the BID that will pay fifty percent (50%)
or more of the total assessments of the entire BID, no further proceedings to amend the BID shall
occur. New proceedings to amend the BID shall not be undertaken again for a period of at least
one year from the date of the finding of the majority written protest by the City Council. If the
majority written protest is against a specific activity, inclusion of a specific area or type of
business, or a specific assessment amount, adjustments may be made to the amendment proposal.
Section 10. Further information regarding the Downtown San Rafael Business
Improvement District may be obtained from the Office of Economic Development at 1313 Fifth
Avenue, San Rafael, CA 94901.
Section 11. The City Clerk is directed to give notice of said public hearing by publishing
the notice in a newspaper of general circulation in the City of San Rafael, at least seven days
before the hearing; and by mailing a complete copy of this Resolution of Intention to those
interested parties who have filed a written request with the local agency for mailed notice of
public meetings or hearings on new or increased general taxes.
I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the
foregoing Resolution was duly and regularly introduced and adopted at a regular meeting of the
City Council of the City of San Rafael, held on Monday, the 7th day of November, 2016, by the
following vote, to wit:
AYES: Councilmembers: Bushey, Colin, McCullough & Mayor Phillips
NOES: Councilmembers: None
ABSENT: Councilmembers: Gamblin
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ESTHER C. BEIRNE, City Clerk
AT „CH[`vIENT Z)
SanafaeG Downtown n Business knprovernent District
Annual Report
for
2017 Calendar Year BID Assessment
Amended Downtown San Rafael
Business Improvement District
0 500 1,000 2,000
Feet
F 0 Premium
0 Standard
M
07
0
San Rafael Downtown BID Budget
Projected 2016 Ending Fund Balance/Carryover to 2017
$47,000 M Projected 2017 Ending Fund Balance
EXHIBIT B
$47,000
Year 2017
Proposed Budget
$83,000
$83,000
$0
$0
$83,000
$83,000
$83,000
$47,000
12016 Beginning Fund Balance
$47,000
Projected 2017 Beginning Fund Balance
Year 2016
Year2016
Approved
Estimate Year ,
Revenues
2016 Programs
Budget
End
2017 Programs
BID Assessments
$83,000 _i
$87,000
BID Assessments
Event Income
$8,000
$1,000
Allocated from 2015 Carryover
$20,000'` ''
$3,000
Total Operating
Income
$111,000
$91,000
Expenses
Events
Events
($10,000)
Litquake
$4,300
Halloween Walk
$600
West End Village Celebration
$2,000
Events
I`
($10,000),,,,;;;
$6,900
Retail Recruitment
Retail Recruitment Contract
$10,000
Marketing & Promotions
I
Advertising/Marketing
($8,000)
$6,500
Website
($2,000):',
$500
DST Meter Sponsorship
$6,000
BID Member Communication
($3,000),,,;
$1,000
Marketing/Communic Coordinator
($30,000),,.,,;
$21,000
Marketing & Promotions
($43,000);'
I
$35,000
Marketing/Promotions
Operating Expenses
Staffing
($44,000)
$19,000
BID Services Contract with Chamber of Commerce*
payroll taxes & admin
($5,000);;
$2,100
*see separate work plan for details
office rent
$0 ' -
$2,600
Insurance
($4,000)
$3,400
tele/supplies/office
($2,500)
$3,600
profess/accounting/banking
($1,500)
$7,800
meeting/travel exp
($1,000)
$600
Operating Expenses Subtotal
($58,000)
$39,100
Operating Expenses Subtotal
Total Expenses
($111,000)
$91,000
Projected 2016 Ending Fund Balance/Carryover to 2017
$47,000 M Projected 2017 Ending Fund Balance
EXHIBIT B
$47,000
Year 2017
Proposed Budget
$83,000
$83,000
$0
$0
$83,000
$83,000
$83,000
$47,000
BID 2017 Workplan
Downtown San Rafael Business Improvement District
2016/2017 Workplan
Activity
Outcomes
Timeline
Partners
Costs
Potential Funders
Challenges
May Madness, 2nd Fridays,
Objective 1 -Annual events (Compare with
Utquake, Artists in action,
Lively downtown
Throughout the 16/17 FY
Event Coordinator
Approx. $30,000
BID
N/A
Objective 3)
Wine Stroll, SR Rocks, Trick or
Treat
75% reduction in
Objective 2 - Meter S Sponsorship: Help
Partnerin w Donation Meter
panhandling and increase
Expected results by the
Downtown Streets
$6,000
BID
Figuring out new ways to
reduce panhandling
program.
in economic vitality
end of 2017.
Team, City of San Rafael
create program
downtown.
awareness.
Develop new and profitable
events, or combine older
events to cut costs on
Monthly event with art,
Marin Open Studios,
Presenting the idea to
Objective 3 - Special event (Combine
individual promotion. (i.e.
music and wine. Costs
Artworks Downtown,
$17,000, with
San Rafael Fire
stakeholders and entities
annual events -monthly)
Artists rAction+ Wine Stroll +
reduced with less
By beginning of 2017.
Street -level Merchants,
overlap into
Foundation, Mechanics
passionate about keeping
2nd Fridays =Monthly Art &
individual marketing.
Chamber of Commerce
marketing
Bank, BID
the current system as is.
Wine Festival) and charge
Revenue from ticket sales.
venders. Also -submit grants
(i.e. Target, etc)
Develop monthly professional
Help businesses thrive,
workshops with local
bring more business
Encouraging businesses to
Objective 4 -Professional Workshops
businesses hosting them. BID
downtown, create greater
First workshop before end
Downtown Businesses;
$5,000
N/A
participate and/or host at
business members can share
sense of community &
of 2016.
Chamber of Commerce
their location.
best practices as well as Main
network.
Street USA
Actively promote events,
restaurants, and businesses.
More coordination of
Objective 5 - Promotion Efforts
Develop a downtown map
encouraging patrons to enjoy
bringing the public out on
All year.
Street -level businesses
$25,000
BID & any other
'
N/A
downtown. Newspaper ads in I
specific days or driving
in the BID.
sponsors.
1 and Chronicle, a la Town
Patrons to businesses.
Center in Corte Madera
Exhibit B
EXHIBIT B
The BID Proposes the 2017 Downtown San Rafael Business Improvement District Advisory
Committee will Consist of the Current 2016 Downtown San Rafael BID Board of Directors:
Terri Abelar — President (Aging Solutions)
Phil Green - Secretary (Ragghianti Freitas Law Offices)
Jonathan Frieman —Treasurer (Jomijo Foundation)
Craig Blum — (Johnny Doughnuts)
Logan McDonald — (Downtown Streets Team)
Ann Brewer (Brewer Phillips Hair Design)
Rick Lewis — (Gold Rush Jewelers)
2017 BID Assessment Formula
Type of Business
Retail on the Ground Floor, Restaurant, Personal Services on
the Ground Floor
Retail on the Ground Floor, Restaurant, Personal Services on
Ground Floor with Less than $100,000 in Gross Receipts
Offices, Professional, Personal Services, not on Ground Floor,
Retail not on Ground Floor
Personal Services Sole Practitioner
Non -Profit Organization and Fine Artists
Financial Institution
Exhibit C
2017 Annual Assessment
Standard Premium
$175 $225
$150 $175
$75 $100
$25
$50
$50
$50
$375
$425
Attachment 3
Proposed 2017 Downtown San Rafael Business Improvement District Advisory Board
recommended appointees:
Jeff Brusati — (T&B Sports) (retail)
Jaime Ortiz — (Bank of Marin) (bank)
Matt Haulk - (Ragghianti Freitas LLP) (office)
David Haydon — (II Davide) (restaurant)
Melissa Prandi — (Prandi Property Management) (office) (voluntary member)
REVISED - San Rafael Downtown BID Budget
2016 Beginning Fund Balance
Revenues 2016 Programs
BID Assessments
Event Income
sponsorship
Allocated from 2015 Carryover
Total Operating
Income
Expenses
Events Events
Litquake
Halloween Walk
West End Village Celebration
Events
Retail Recruitment �etail Recruitment Contract
Marketing & Promotions Advertising/Marketing
Website
Marketing/Communic Coordinator
Marketing & Promotions
I
Streetscape/street
sweeping DST Meter Sponsorship
Operating Expenses Staffing
payroll taxes & admin
office rent
Insurance
tele/supplies/office
profess/accounting/banking
Meetings/travel exp
BID Member Communication
Operating Expenses Subtotal
Total Expenses
Projected 2016 Ending Fund Balance/Carryover to 2017
Year2016
Approved
Budget
$83,000
$8,000
$20,000
4
$111,000
$47,000
Year 2016
Estimate Year
End
$87,000
$0
$1,000
$1,900
($10,000),
($8,000)
($2,000)
($30,000)
($40,000),
$89,
($4,300)
($1,000)
($2,000)
($7,300
Projected 2017 Beginning Fund Balance
2017 Programs
BID Assessments
Target Grant*
*Subject to award of Target Grant
EVENTS (grant funding only)
Italian Street Painting
West End Festival
Litquake
Halloween
Parade of Lights
Made in Marin*
*Subject to Award of Target Grant
Events
($10,000) W Business Workshops/Retention
($6,500)
($1,000)
($23,000)
Advertising/Marketing
Website/Facebook/social media
($30,500)0 Marketing/Promotions
($6,000)
($44,000)
($17,000)
($5,000)
($2,400)
$0
($2,000)
($4,000)
($3,400)
($2,500)
($2,500)
($1,500)
($7,800)
($1,000)
($1,000)
($3,000)
($61,000),
($36,100)
($111,000)
($89,900)
staffing
payroll taxes & admin
Office rent
Insurance
Tel/Suplies
Accounting/banking fees
Meeting/travel
BID Member Communications
Operating Expenses Subtotal
Total expenses
ATTACHMENT 4
$47,000 W Projected 2017 Ending Fund Balance (reserves)
$47,000
Year2017
Proposed Budget
$87,000
$5,000
$92,000
(2,000)
(2,000)
(2,000)
(1,000)
(2,000)
(5,000)
(14,000)
(3,600)
(10,000)
(2,000)
(12,000)
($6,000)
($41,500)
($4,500)
($2,500)
($4,000)
($2,500)
($1,500)
($1,000)
($1,000)
($58,500)
($94,100)
$44,900
ROUTING SLIP / APPROVAL FORM
INSTRUCTIONS: Use this cover sheet with each submittal of a staff report before approval
by the City Council. Save staff report (including this cover sheet) along
with all related attachments in the Team Drive (T:) --> CITY COUNCIL
AGENDA ITEMS 4 AGENDA ITEM APPROVAL PROCESS 4 [DEPT -
AGENDA TOPIC]
Agenda Item #
Date of Meeting: 11/21/2016
From: Tom Adams
Department: Economic Development
Date: 11/11/2016
Topic: Annual Renewal for the San Rafael Downtown Improvement District (BID) Business
Assessment
Subject: Public Hearing on City Council's Intention to Levy an Annual Assessment for the
Downtown San Rafael Business Improvement District. Resolution Confirming the Annual Assessment
for 2017.
Type: ® Resolution ❑ Ordinance
❑ Professional Services Agreement ❑ Other:
APPROVALS
® Finance Director
Remarks: MM approved - 11/14/2016
® City Attorney
Remarks: LG -Approved 11/15/16.
® Author, review and accept City Attorney / Finance changes
Remarks:
® City Manager
Remarks:
