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HomeMy WebLinkAboutCM Parking Wayfinding Study____________________________________________________________________________________
FOR CITY CLERK ONLY
File No.: 4-3-591 x 245
Council Meeting: 01/16/2018
Disposition: Accepted Report
Agenda Item No: 8.b
Meeting Date: January 16, 2018
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Management Services
Prepared by: Jim Myhers
Parking Services Manager
City Manager Approval: __________
TOPIC: DOWNTOWN PARKING/WAYFINDING STUDY
SUBJECT: CITY COUNCIL FEEDBACK ON RECOMMENDATIONS OF THE DOWNTOWN PARKING/
WAYFINDING STUDY FINAL REPORT
PURPOSE: To provide a summary of the recommendations made in the Downtown Parking/Wayfinding
Study final report (Attachment 1), as well as input received by the Community Working Group
established to do so. Staff is seeking Council feedback on the recommendations presented.
BACKGROUND: The General Plan 2020 (adopted in 2004) included a number of policies to help the City
prepare for SMART rail service, including the development of a Downtown Station Area Plan; adopted
by City Council in 2012. Along with its adoption, the plan called for the City to study the downtown
station area and implement policies and recommendations in anticipation of SMART. On December 1,
2014, the San Rafael City Council accepted a $250,000 grant from the Transportation Authority of Marin
(TAM) to fund a Parking and Wayfinding Study. The objectives of the study were to analyze the City’s
current public parking; explore anticipated future parking needs including transit ridership; examine and
upgrade the current wayfinding program for drivers, bicyclists and pedestrians; and to propose parking
policies and management options to maximize usage of existing parking supply.
Based on feedback from the community and recommendations from stakeholders, the study was
expanded beyond the original scope of the Downtown Station area to include the greater Downtown
San Rafael area. The study was conducted by Kimley-Horn and Associates.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
The Parking and Wayfinding Study project was divided into the following four distinct phases:
In Phase 1, Kimley-Horn and Associates collected a significant amount of supply/demand data on the
current state of parking and wayfinding in the downtown area. This included, but was not limited to on-
street metered parking usage and rates, usage at public and private parking infrastructure within the
downtown area, traffic counts, destination-based parking behaviors, pedestrian counts on paths of
travel, and extensive public outreach including in-person and online surveys. The information gathered
included not only data about public parking facilities and options, but also included usage at private lots
and structures.
Based on the data gathered in Phase 1, a draft report with the consultant’s findings and
recommendations was submitted to the City in Spring 2016.
In Phase 2, City Staff presented the draft report and consultant recommendations to a number of
stakeholder groups. Based on the community’s feedback from this initial round of outreach, staff
recommended that more time needed to be spent with key stakeholders who are deeply knowledgeable
and concerned with parking needs in the downtown area. This Community Working Group (CWG)
worked together on fully understanding, evaluating, and customizing the consultant recommendations
in the draft report to fit San Rafael.
In December 2016, the CWG was formed and includes the following 10 community members:
• Jerry Belletto: Neighborhood Representative
• Dirck Brinkerhoff: Advisory Committee on Economic Development & Affordable Housing, local
resident and commercial realtor
• Jeff Brusati: Downtown business owner (T & B Sports)
• Bill Carney: Advisory Committee on Economic Development & Affordable Housing, Sustainable
San Rafael
• Adam Dawson: Downtown business (Mike’s Bikes)
• Judy Ferguson: Forbes neighborhood resident
• Wick Polite: Developer, Seagate Properties
• Jackie Schmidt: Montecito Area Residents Association
• Roger Smith: Advisory Committee on Economic Development & Affordable Housing
• Joanne Webster: San Rafael Chamber of Commerce
Phase 1
•Information Gathering
•Summer 2015 -Summer 2016
Phase 2
•Draft Report + Consultant Recommendations + Initial Public Outreach
•Spring -Fall 2016
Phase 3
•Feasibility Analysis + Comprehensive Engagement Effort
•Winter 2016 -Summer 2017
Phase 4
•Final Report + City Staff Recommendations
•Winter 2017
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3
As a part of Phase 3, the CWG met monthly from January to October 2017 engaging in meaningful
discussions and providing thoughtful and thorough feedback on each set of recommendations in the
draft report. The group spent a total of over 25 hours with City staff from the City Manager’s Office,
Parking Services, Economic Development, Public Works, and Community Development and Kimley-Horn
reviewing and providing input.
In Phase 4, in July of 2017, Kimley-Horn delivered a final draft report to the City after incorporating
feedback from the CWG meetings. At the Council meeting on October 16th, City staff and Kimley-Horn
presented on existing conditions data and the findings of the information gathering, data collection, and
public surveying that was conducted from 2015 to 2016. This presentation provided a foundation from
which Council may weigh in on the final set of City staff recommendations. On January 16, 2018, City
staff will present the final recommendations and plans for implementation, based on the collaborative
work and analysis done by City staff, consultants, and the CWG.
ANALYSIS: As presented on October 16, 2017, the data collected by Kimley-Horn on the current state of
parking and wayfinding in the downtown area focused on several key findings:
• Peak parking demand in the downtown area is from 11am – 3pm daily
• On-street/metered parking averaged 70% capacity during peak times
• Private lots surveyed averaged 61% capacity during peak times
• 7 City garages and lots averaged <85% occupancy
o C Street Garage, A Street Garage, Fifth & C Street lot, Fifth & D Street lot, Menzies, 1550
4th Street lot, 1412 2nd Street lot
• 5 City garages and lots averaged >85% capacity
o 3rd and Lootens (1st floor), 3rd and Cijos, Walgreens, 5th and Lootens, 5th and Garden
In total, 6,709 total parking spaces were surveyed: 24% of spaces being on-street/metered parking, 19%
in City garages & lots, and 56% in private lots. The majority of surveyed visitors to the downtown area
parked 1-2 blocks from their intended destination, and stayed downtown for an average of 1-3 hours. Of
those surveyed, 62% stated that they park most often in on-street/metered parking spaces, and
expressed their desire for more parking on 4th and 3rd Streets in the central downtown area.
Using the recommendations by Kimley-Horn in their original draft report as a starting basis, the CWG
analyzed and refined final recommendations for seven major focus areas:
1. SMART
2. Wayfinding
3. Marketing and Promotion
4. Parking Policies
5. Zoning and Development Standards
6. Pedestrian Network
7. Bicycle Parking Infrastructure
The following recommendations are a summary and more detailed, comprehensive description of each
consultant recommendation. Corresponding City staff recommendations and specific feedback from the
CWG can be found in Attachment 2 (Summary of Staff Recommendations & Community Working Group
Input – October 2017).
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 4
Focus Area 1: SMART
At the time the study was conducted, and still to present, northbound ridership on SMART and
the long term effects on parking in the surrounding area remain largely unknown. However, in
anticipation of some increased demand for all day parking next to the station, the study
recommended (1) public outreach to direct SMART parkers to nearby garages and (2) increasing
the time limits on some meters near the station from two to ten hours. Staff, with the
agreement of the CWG, implemented both of these recommendations when passenger service
began in July 2017. Specifically, Public Works installed electronic changeable message and static
signs prior to SMART’s first day of operation to advertise the best parking options for train
parkers. Additionally, during the first three weeks of SMART operations, parking staff spoke
with northbound and southbound riders on the trains and at the platforms about the City’s
recommended train parking facilities. Flyers with the information have been distributed as well.
As of November, 2017, a consistent uptick or trend in parking has not been seen in the
3rd/Lootens parking lot, nor at the meters near the SMART station on Tamalpais Ave. Going
forward, staff will continue to monitor parking in the area to see if additional meters need
adjustments and if additional signage directing SMART parkers is needed.
Focus Area 2: Wayfinding
The initial study mapped major vehicular and pedestrian routes
downtown to determine where wayfinding and safety
improvements could be made to be most effective for those
traveling by car and foot downtown. While the initial study
recommended both improved physical signage and technology-
based solutions such as apps or mobile responsive website, the
working group and City staff agreed that physical signage should
be prioritized. Signage (prototypes of which have already been
installed downtown) would focus on simplicity and consistency
with the new city logo and branding in place. The simple blue
“P” signs for parking are intended to direct more cars to the
public lots, and the blue color is expected to be more familiar to
visitors than the existing beige-colored signs. The pedestrian-
directed wayfinding signage is intended to encourage more
walking and biking, and get visitors to different areas of the
downtown, including the West End. The new signage has been
easy to install and has received positive feedback.
Technology-based solutions will be explored in the future, but
staff is seeking data first on how frequently these types of applications and maps would be used
by visitors prior to making a major investment.
Focus Area 3: Marketing and Promotion
The focus of the study’s recommendations as they related to marketing were to make more
people aware of the availability and convenience of the Downtown parking garages, and thereby
increase their utilization. While the CWG presented a variety of ideas, the idea that was most
widely agreed upon between the CWG and staff was implementing free parking on Saturday’s in
the currently underutilized A and C Street garages as a 6 month pilot. Staff has begun work on
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 5
the marketing materials for the program (flyers and social media) and anticipates launching the
pilot program in early 2018 (See Attachment 3). Once the program has begun and its success can
be evaluated based on capacity levels in both garages and merchant feedback, staff will
continue to explore additional incentive programs to encourage garage parking.
Focus Area 4: Parking Policies
Rates
The study suggested that a possible approach to mitigating the high demand (>85% occupancy)
at certain lots and on-street parking spaces during peak times would be to implement variable
parking rates: e.g. adjust rates upward or downward so as to increase or decrease the demand
for parking in those areas. This rate policy would be approved by the City Council, and only be
implemented when pre-determined criteria is met (such as the lot or street is at >85%
occupancy). The higher rates would drive those unwilling to pay the premium to the less-
crowded lots; and lower rates would reward those who elect a farther walk with a cheaper
parking rate. The goal would be to maintain optimal occupancy in busy parking areas.
The CWG was in general supportive of the idea, especially since any rate changes would be
made based on predetermined criteria approved by the City Council. Enacting this type of
variable pricing would require a revision to our current municipal code and would require an
extensive public noticing.
Time Limits
The study, and majority of the members of the CWG, were in agreement that the existing
standard 2-hour time limit on parking meters is sufficient to serve the needs of downtown; the
one exception being the addition of 20-minute meters to accommodate quick stops. After
collaboration with some CWG members, staff changed 11 meters from a 2-hour to a 20-minute
limit. The following are the locations of the changed meters: 4th& E St, northwest corner (2
meters); 4th & D St, southwest corner; 4th & D St, northeast corner; 4th & C St, northwest corner;
4th & B St, northeast corner; 4th & A St, southwest corner; 4th & A St, southeast corner; 4th &
Lootens, northwest corner; 4th & Cijos St, southwest corner; 5th& Garden lot. Staff will also
continue to monitor the non-metered streets in the downtown area to see what, if any, impact
they are experiencing by SMART or other long-term parkers. If warranted, the City will explore a
Residential Permit Program for areas adversely affected by long-term parkers.
Parking Supply
A key piece of the study was its recommendation that much of the downtown parking demand
could be satisfied were the City to find a way to partner with the owners of the underutilized
private lots, and allow public access: a concept called “shared parking”. The study found that at
peak times, there are approximately 1,807 total stalls available of which 81% are located in
private facilities. Additional spaces freed up in existing private lots would potentially mean that
costly new parking infrastructure would not have to be constructed, and importantly, that
downtown lots eyed for additional public parking lots or structures could instead have a
commercial or residential use.
While the majority of the CWG agrees this is a worthwhile topic to explore, several are not
confident that it will work for downtown San Rafael. In the meantime, the City is exploring this
shared parking model as a possibility in East San Rafael, where a serious parking crunch has left
few options for increasing the supply of parking.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 6
Focus Area 5: Zoning and Development Standards
Parking District
The downtown parking district is a geographic area bounded by E St, Fifth Ave, 2nd St & Lincoln
Ave. The advantage of the parking district is that any development inside the boundary can rely
on nearby public parking lots to satisfy parking requirements for the first floor of their building.
Parking requirements for developments are based on the existing municipal code.
Developments outside the district boundaries must satisfy all of their required parking with the
installation of private off-street spaces on their property.
The study suggested (1) expanding the boundaries of the parking district (or creating a new
district) to include the west end and the area near highway 101 and (2) making changes to the
existing code to allow the use of off-street parking in developments to be made available for
public use and to allow a greater distance for employee parking. While the CWG emphasized
that the City proceed with caution in changes that would decrease available parking (such as
allowing developments to build less off-street private parking), most all were supportive of the
code changes which would encourage the shared public use of private off-street parking, and
allow businesses greater distances for remote parking options. After pursuing these options,
City staff will use modeling software to explore the impacts of either expanded boundaries of
the existing parking district or the establishment of new districts on the West End and around
the Transit Center.
Parking Requirements
The study recommended that the municipal code be amended to decrease the existing parking
requirements for developments by allowing developers to pursue more shared parking and by
decreasing the current parking requirements for businesses and developers downtown by 20%.
Staff and the CWG were in agreement that these policies were worth pursuing, with the caveat
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 7
that the 20% decrease be evaluated on a case by case basis for certain micro areas downtown
with exceptionally high parking demand.
Miscellaneous Zoning
In addition to broader themes, the study also identified a number of miscellaneous zoning rules
that could be changed to achieve the City’s parking goals. These included establishing guiding
principles defining the target parking customer in San Rafael and integration with transit,
allowing tandem parking, allowing the implementation of automated/mechanical parking
devices, establishing design standards for parking garages and ground floors, and simplifying
parking use rules by reducing the number of types from the current 50.
Bicycle Parking Requirements
The study suggested that bicycle parking be encouraged for new, multi-unit residential
developments. City staff and the CWG agreed, but want to conduct additional outreach to other
cities that have implemented these policies.
Implementation of the above recommendations will require amendments to the City Municipal
Code Chapter 14.18 (Parking Standards). All code amendments will require noticed public
hearings, a review and recommendation by the Planning Commission and action by the City
Council.
On January 9, 2018, City staff will present an informational report to the Planning Commission
on the Zoning & Development standards portion of the study and recommendations being made
by staff. The feedback received at this meeting will be shared at the City Council meeting on
January 16, 2018.
Focus Area 6: Pedestrian Network
A variety of suggestions were made for curb, sidewalk, and striping improvements, which are
consistent with policies the City has already pursued in plans to improve pedestrian connectivity
and safety downtown. The consultant recommendations for improvements were focused on
where visitors park downtown, and the path they travel to their destinations. City staff and the
CWG agreed that improvements such as re-striped crosswalks, curb bulb-outs to shorten the
crosswalk length, and wider sidewalks where possible should be pursued. Staff will align the
study’s recommendations with those in the Bicycle Pedestrian Master Plan, currently being
updated.
Focus Area 7: Bicycle Parking Infrastructure
While City Staff, the CWG, and the consultants were all in agreement that there are certainly
opportunities and demand for more bicycle parking in the downtown area, there was some
disagreement as to where and which type of bicycle parking. The consultants suggested a
combination of U-shaped racks on 4th Street, a large bicycle corral near City Plaza, and cages
near SMART and the transit center. The CWG had concerns over the safety of bicycle corals, and
opined that most riders would prefer to park their bike closer to their destination (and therefore
the racks along 4th street were more favorable). The group and City staff also decided that large
improvements and installation of bicycle parking at the transit center should be put on hold
until the transit center design and construction is completed.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 8
The study also suggested explored bringing bike-share to San Rafael. The City and stakeholders
are looking at possible funding options for bike-share, including public-private partnerships and
grants.
ACTION PLAN:
City staff has begun development of a detailed action list of next steps for each of the recommendations
to be prioritized in the next two (2) years, or in the “short-term”, which will be highlighted in staff’s
presentation at the January 16th Council meeting. Parking Services, Public Works, Community
Development, City Manager’s office and Economic Development have all provided initial input on the
processes necessary to carry out the next steps as well as a general timeline. This action plan will grow
and change over time and will guide the implementation/exploration process of the work being
suggested in the study. Items such as new technologies will be incorporated into the plan as they evolve
over time.
One of the specific items staff recommends implementing in 2018 is the Marketing & Communications
Plan (see Attachment 3). This plan was developed with CWG input in response to recommendations
made in the study that the City implement both temporary and multi-year marketing campaigns to
increase awareness of available garage parking as well as the programs being offered for downtown
parkers. Kimley-Horn’s data collection results indicate that occupancy levels are relatively low in both
the C St. and A. Street garages (See Table 6 below) during the weekday peak and very low on Saturdays.
The four components of the Marketing & Communications plan include: 1. Creating marketing collateral
(collaborate with BID & merchants for new parking informational materials), 2. Promoting Garage
Parking (free Saturday’s 6-month pilot that will be evaluated midway through the pilot), 3. Establishing a
social media presence on Facebook & Instagram, and 4. Conducting more public outreach.
The goal of the marketing plan is to bring more customers to the garages and to create innovative ways
to bring awareness about downtown parking options through the items listed above.
COMMUNITY OUTREACH: As noted in the previous reports and presentations, the City and Kimley-Horn
conducted extensive community outreach and public engagement throughout the entirety of the
Downtown Parking and Wayfinding Study process. During the initial study, more than 1,200 residents
and visitors responded to the online survey, and three in-person “pop-up” workshops were hosted
downtown.
Once the draft study was finalized, City staff and Kimley-Horn presented the results to stakeholder
groups in the community such as the Chamber of Commerce, Citizen Advisory Committee, Economic
Development Subcommittee, Business Improvement District (BID), and Bicycle Pedestrian Advisory
Committee (BPAC) and at the monthly meeting of the Federation of San Rafael Neighborhoods and the
North San Rafael Coalition of Residents. Feedback was sought at these meetings, and the public was
able to provide feedback online.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 9
The CWG was formed as a result of these presentations made to stakeholder groups. As discussed
earlier in length, the Working Group was the process by which all recommendations provided by Kimley-
Horn were analyzed and finalized with City Staff.
Staff also conducted a briefing with the Planning Commission on January 9th, 2018. The briefing primarily
consisted of the recommendations related to zoning and development. The commission had several
questions and comments, primarily concerning the projected completion date of some of the
recommendations. The commission voted unanimously to accept the project.
FISCAL IMPACT:
Adoption of the Marketing & Communications Plan attached, results in a loss of revenue of
approximately $42,000 should the free Saturdays parking pilot program continue for the full 6-months
as well as expenses of approximately $11,500 for outreach materials (See Attachment 3).
There are also costs associated with the implementation of the remaining recommendations of the
study, which will be presented as part of the annual budget process. Any expenditures from the study’s
recommendations will come from the Parking Enterprise Fund.
OPTIONS: The City Council has the following options:
1. Accept the final report and provide feedback on staff recommendations.
2. Reject the final report and provide feedback on staff recommendations
RECOMMENDED ACTION:
Staff recommends that the City Council receive public comments and take one of the optional actions
set forth above.
ATTACHMENTS:
1. Attachment 1 - Downtown Parking/Wayfinding Study Final Report July 2017
2. Attachment 2 - Summary of Staff Recommendations & Community Working Group Input –
October 2017
3. Attachment 3 - Marketing & Communications Plan 2017-2020
Attachment 1:
Downtown Parking/Wayfinding Study Final Report
July 2017
Parl(ing
~INAL R~PORT
JULY 2017
TABLE 01= CONTENTS
1. Executive Summary ........................................................................................................................................ 1
1.1 Introduction .................................................................................................................................... 1
1.2 Summary of Findings ........................................................................................................................ 1
1.3 Study Area and Project Process ........................................................................................................... 2
1.4 Summary of Recommendations ........................................................................................................... 2
2. Existing Conditions ........................................................................................................................................ 9
2.1 Study Area ..................................................................................................................................... 9
2.2 Data Collection Methodology .............................................................................................................. 9
2.3 Existing Parking Supply ................................................................................................................... 11
2.4 Existing Parking Demand .................................................................................................................. 17
2.5 Parking Duration/Turnover ................................................................................................................ 34
2.6 Parking Duration Time Limits ............................................................................................................ 35
2.7 Findings ....................................................................................................................................... 36
3. Project Outreach .......................................................................................................................................... 37
3.1 Public Outreach Activities and Summary of Public Survey Results ............................................................. 37
3.2 Input on Draft Report and Findings .................................................................................................... .41
4. Park+ and Projection of Future Parking Demand ................................................................................................. .42
4.1 Scenario Development.. ................................................................................................................. .44
4.2 Existing Conditions Scenario ........................................................................................................... .44
4.3 Near-Term Development Scenario ..................................................................................................... .46
4.4 Long-Term Development Scenario ...................................................................................................... 50
4.5 Maximum Demand Scenario ............................................................................................................. 53
4.6 SMART Parking Demand .................................................................................................................. 56
4.7 Establish a Rate Policy for Adjusting Rates in the Public Supply (On-and Off-Street) ..................................... 59
5. Zoning and Development Standards ................................................................................................................. 60
5.1 Approach ..................................................................................................................................... 60
5.2 Assessment and Recommendations -Zoning and Development Standards .................................................. 60
San Ralael Downiowil Parking/Waylindin9 Siudy II
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5.3 Off-street Parking Requirements .. : ...................................................................................................... 65
5.4 Shared Parking .............................................................................................................................. 67
5.5 Summary .................................................................................................................................... .71
6. Bicycle Parking .......................................................................................................................................... .72
6.1 Existing Bicycle Facilities ................................................................................................................ .72
6.2 Planned and Proposed Bicycle Facilities ........................................................................................... ..75
6.3 Current Bicycle Parking Requirements ............................................................................................... ..75
6.4 Recommendations ......................................................................................................................... .75
7. Pedestrian Network ....................................................................................................................................... B1
7.1 Existing Pedestrian Facilities ............................................................................................................. 81
7.2 Planned Pedestrian Improvements ...................................................................................................... 84
7.3 Recommendations .......................................................................................................................... 86
B. Wayfinding ................................................................................................................................................. BB
8.1 Introduction .................................................................................................................................. 88
8.2 Wayfinding Strategy ........................................................................................................................ 89
8.3 Existing Signage Evaluation .............................................................................................................. 91
8.4 Proposed Signage Placement. .......................................................................................................... 93
8.5 Proposed Signage Graphics .............................................................................................................. 95
8.6 Material Options ........................................................................................................................... 110
BB. Variable Message Signs ............................................................................................................................. 122
Appendix ..................................................................................................................................................... A-1
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LIST 01= I=IGURES
Figure 1: Project Process .................................................................................................................................... 2
Figure 2: Study Area Boundaries ........................................................................................................................... 8
Figure 3: Parking Study Area Block Numbers ......................................................................................................... 10
Figure 4: On-Street Parking Supply by Type ............................................................................................................ 12
Figure 5: Off-Street Parking Supply by Type (PublicL ............................................................................................. 14
Figure 6: Off-Street Parking Supply by Type (PrivateL ........................................................................................... .15
Figure 7: Weekday Downtown Parking Occupancy (%L ........................................................................................ ..18
Figure 8: Weekend Downtown Parking Occupancy (%L ........................................................................................ ..18
Figure 9: Weekday Downtown Parking Occupancy (Spaces) ...................................................................................... 19
Figure 10: Weekend Downtown Parking Occupancy (SpacesL .............................................•................................... 19
Figure 11: Weekday Public vs. Private Parking Occupancy (%L ................................................................................ 20
Figure 12: Weekend Public vs. Private Parking Occupancy (%L ............................................................................... 20
Figure 13: Weekday Public vs. Private Parking Occupancy (SpacesL ......................................................................... 21
Figure 14: Weekend Public vs. Private Parking Occupancy (SpacesL ........................................................................ 21
Figure 15: Weekday Peak (1 PM-3PM) Off-Street Public Parking Occupancy -Downtown Planning Study Area ...................... 23
Figure 16: Weekday Peak (1 PM-3PM) Off-Street Private Parking Occupancy -Downtown Planning Study Area ..................... 24
Figure 17: Weekday Peak (1 PM-3PM) On-Street Parking Occupancy -Downtown Planning Study Area ............................... 25
Figure 18: Weekend Peak (1 PM-3PM) Off-Street Public Parking Occupancy -Downtown Planning Study Area ...................... 26
Figure 19: Weekend Peak (1 PM-3PM) Off-Street Private Parking Occupancy -Downtown Planning Study Area ..................... 27
Figure 20: Weekend Peak (1 PM-3PM) On-Street Parking Occupancy -Downtown Planning Study Area ............................... 28
Figure 21: Edge of Downtown Parking Occupancy ................................................................................................... 29
Figure 22: Weekday Peak (1 PM-3PM) Parking Occupancy -Edge 01 Downtown ............................................................ 30
Figure 23: Weekend Peak (11 AM-1 PM) Parking Occupancy -Edge of Downtown .......................................................... 31
Figure 24: Weekday Peak (1 PM-3PM) Parking Occupancy ........................................................................................ 32
Figure 25: Weekend Peak (1 PM-3PM) Parking Occupancy ........................................................................................ 33
Figure 26: Example Parking Pricing Sensitivity Chart... ............................................................................................ 35
Figure 27: Pop-Up Workshop Response Summary .................................................................................................. 39
Figure 28: Signage with Simple, Modest Style that is Easy to Read ............................................................................ .40
Figure 29: Signage that Directs Driver to Available Parking ....................................................................................... .40
Figure 30: Pedestrian-Oriented Signage to Key Downtown Destinations ....................................................................... 40
Figure 31: Signage Directing Bicyclists to Key Bicycle Routes/Connections .................................................................. 40
Figure 32: Signage with Vibrant, Colorful Style that Attracts the Eye ............................................................................ 40
Figure 33: Attractive Entry Feature that Welcomes Visitors to Downtown ...................................................................... 40
San Rafae l Down town Parl,lngIWay fl llding Study IV
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Figure 34: Park+ Study Area ............................................................................................................................ .43
Figure 35: Existing Conditions Parking Demand ..................................................................................................... .45
Figure 36: Near-Term Development Locations ......................................................................................................... 47
Figure 37: Near-Term Scenario Parking Demand .................................................................................................... .48
Figure 38: Long-Term Development Scenario Locations ............................................................................................ 51
Figure 39: Long-Term Scenario Parking Demand ..................................................................................................... 52
Figure 40: Maximum Demand Scenario Parking Demand .......................................................................................... 54
Figure 41: SMART-Related Changes to On-Street Parking ......................................................................................... 56
Figure 42: SATC/SMART Station Study Recommendations for Tamalpais Avenue ........................................................... 58
Figure 43 : Bike Parking Utilization on 4th Street ................................................................................................... ..73
Figure 44: Existing Bicycle Parking Facilities ....................................................................................................... ..74
Figure 45 : On-Street Bicycle Corral .................................................................................................................... .76
Figure 46 : Bicycle Cage ................................................................................................................................... .76
Figure 47: Recommended Bicycle Parking Locations .............................................................................................. .79
Figure 48 : On-Street Bay Area Bike Share Station .................................................................................................... 80
Figure 49: Sidewalk on east side of Tamalpais Avenue ............................................................................................. 81
Figure 50: Sidewalk on west side of Tamalpais Avenue ............................................................................................ 81
Figure 51: Lincoln Avenue and 4th Street.. ............................................................................................................ 82
Figure 52: Jaywalking at 3rd Street and Lindaro Street.. ........................................................................................... 82
Figure 53: ADA non-compliant curb ramp ............................................................................................................. 82
Figure 54: Standing Water at Curb Ramp .............................................................................................................. 82
Figure 55: Pedestrian Routes between Major Destinations ......................................................................................... 83
Figure 56: Limit Line Striped Separately from Crosswalk .......................................................................................... 86
Figure 57: Ladder-style Crosswalk ....................................................................................................................... 86
Figure 58: Existing Signage Map ......................................................................................................................... 92
Figure 59: Proposed Signage Map ...................................................................................................................... 94
Figure 60: 8'x4' VMS with special even information ............................................................................................... 122
Figure 61 : 4'x6' VMS displaying parking information only ..................................................................................... ..122
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LIST OF= TABLES
Table 1: Summary of Public Parking Supply and Demand .......................................................................................... .1
Table 2: Recommendations ................................................................................................................................. 3
Table 3: On-Street Parking by Type ...................................................................................................................... 11
Table 4: Off-Street Parking by Type .............................................................................................•....................... .13
Table 5: Total Parking Supply by Type ...............................................................................................................•.. .17
Table 6: Downtown Peak Period Occupancy Levels .........................................................•........................................ 20
Table 7: Edge of Downtown Peak Period Occupancy Levels ...............................................•....................................... 29
Table 8: Parking Duration/Turnover Summary ............................................•......................••..•........•........................ 34
Table 9: Park+ Calibrated Generation Ratios at Peak ("I PM)... ......................................•......•.......•............................. 42
Table 10: Existing Conditions Parking Occupancy by Type ..........•..............................................••.............................. 44
Table 11: Near-Term Land Use Intensities .............................................................................................................. 46
Table 12: Near-Term Conditions Parking Occupancy by Type •..................................................................................... 49
Table 13: Long-Term Land Use Intensities .............................................................................................................. 50
Table 14: Long-Term Conditions Parking Occupancy by Type ..................................................................................... 51
Table 15: Maximum Demand Parking Occupancy by Type ......................................................................................... 53
Table 16: Recommended Design Dimensions (Garage Parking Space) ......................................................................... 63
Table 17: Summary of Off-Street Occupancy .......................................................................................................... 68
Table 18: Bicycle Parking Reduction Examples ...................................................................................................... .17
Table 19: Residential Bicycle Parking Requirement Examples ................................................•..........•........................ 77
Table 20: Workplace Shower Requirement Examples ............................................................................................. ..18
Table 21: Proposed Pedestrian Improvements ........................................................................................................ 84
Table 22: Potential VMS Signage System ........................................................................................................... .123
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DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
1San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
1. EXECUTIVE SUMMARY
1.1 Introduction
The City of San Rafael’s (City) Downtown area is a vibrant and sought after destination in Marin County and the Bay Area. With various
types of new development continually occurring in the area, in addition to the transit center expansion, more visitors are anticipated
to visit Downtown San Rafael potentially increasing the need for parking. The purpose of this study was to identify existing and future
parking needs within Downtown San Rafael; recommend parking management strategies that maximize the supply and utilization
of Downtown parking spaces (including those for bicyclists); and to develop viable options for a vehicular, pedestrian, and bicycle
wayfinding program within the Downtown area. The study also developed parking strategies that will improve parking management
and operations.
This report summarizes the process for the development of these recommendations, including a summary of existing conditions
and findings, a summary of stakeholder outreach, and policy recommendations. Parking and wayfinding recommendations
were formulated based on existing parking demands, future parking demand projections, future parking opportunities, and best
management practices. The recommendations provide guidance for the City to properly plan for and manage parking in the Downtown
area to meet and mitigate future parking demands.
1.2 Summary of Findings
Existing parking conditions in the Downtown area were evaluated and results indicate that even during times of highest use on
typical weekdays and typical Saturdays, the Downtown area, as a whole, has more than enough parking to accommodate the
existing demand. While there is excess parking for the overall area, on-street parking in the most popular areas (such as 4th Street
between Lincoln Avenue and E Street) is fully occupied. Some private and public parking lots also exhibit excess demand. In each of
the locations where individual streets or parking lots are inadequate to accommodate the demand, other public parking is available
in locations that are within typical walking distances for a downtown. Additional detail is provided in Table 1 and in Section 2 of this
report.
Multiple future-year parking scenarios were also evaluated. Based on the projections, it was found that the Downtown area will
continue to operate with excess parking in both the near-term and the long-term conditions. As with existing conditions, several street
blocks with on-street parking, as well as more off-street facilities, are expected to be fully occupied.
The only tested scenario that was found to have a parking deficit was a maximum development scenario in which underutilized
parking lots were removed from the supply and replaced by development that did not provide any replacement parking spaces—
creating a situation of increased demand and decreased supply. Additional detail for each of the future year scenarios is provided in
Table 1 and in Section 4 of this report.
Table 1: Summary of Public Parking Supply and Demand
Condition Demand Supply
Surplus or
Deficit Occupancy Detail Shown in Table
Existing 5,032 7,827 2,795 64%9
Near-Term 5,814 8,669 2,855 67%11
Long-Term 5,991 8,715 2,724 69%13
Maximum Development 7,182 7,097 -85 100%14
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2San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
1.3 Study Area and Project Process
This study focuses on an area within two distinct boundaries—the
Downtown Planning Study Area boundary, and the area within a
half-mile radius from the future location of the Downtown San
Rafael Sonoma-Marin Area Rail Transit (SMART) station, which is
anticipated to begin operations in Downtown San Rafael in 2017.
These boundaries are shown in Figure 2 (Section 2). Wayfinding
concepts and recommendations were focused within the Downtown
Planning Study Area. Within the Downtown Planning Study Area,
both on-street and off-street parking was studied. On-street parking
was also studied within the half-mile radius from the SMART
station. The area outside of the Downtown Planning Study Area,
but within the half-mile radius of SMART, will be referred to as the
“Edge of Downtown.”
The project inventoried existing vehicle and bicycle parking
facilities, the existing wayfinding system, and the pedestrian
network within the vicinity of major parking and transit facilities.
Weekday and weekend parking demand data was collected, and
members of the public were surveyed to ascertain the existing
constraints and demands on the Downtown parking supply.
Community input on parking and wayfinding conditions was
gathered through online and in-person surveys and through a series
of pop-up workshops.
Using the collected demand data, a parking model was developed
and combined with information provided by the City on future
development to project future parking demand in Downtown.
Existing and projected parking demand information was used
as a basis to formulate recommended changes to zoning and
development standards, and parking management strategies. The
project process is summarized in Figure 1.
1.4 Summary of Recommendations
Even with the overall adequate supply of parking within the Downtown area, there are recommendations for improving conditions
related to parking. These conditions include improvements to the pedestrian system, bicycle parking, zoning rules, parking management,
and the areas that will most directly be impacted by the SRTC relocation and the arrival of the SMART train.
Table 2 summarizes the recommendations. Details on the recommendations and their derivation are included within the report. For
the purposes of this study, the phases used to align recommendations and strategies are presented with the following time horizons,
recognizing that the economy can either speed up or slow down these timeline estimates:
• Short-Term
–0-2 Years
–Includes implementation of SMART Phase 1
• Mid-Term: 2-5 Years
–SMART Phase 2
– Relocation of SRTC
• Long-Term: Year 5 to 2040
Figure 1: Project Process
San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
DOWNTOWN PARKING/
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FINAL REPORT
3
Table 2: Recommendations
A cost rating is also provided ($ = low cost, $$ = medium cost, $$$ = high cost). Cost ratings consider both the monetary and staff resources needed to implement a recommendation.
Recommendation Timing
Report
Section Cost Intended Outcome Options
Parking Management
Time Limits
Within Existing Downtown Parking District
Maintain the existing two-hour time limit for metered parking on weekdays. Short-term 2.6 0
No change recommended for weekday: spaces are occupied and
surveys showed little request for extended hours.
Increase weekday time limit to three hours with a premium rate: While there was not a strong
demand shown for an extension during the week, it would provide the benefits of easier
communication for additional time on Saturday and it will be a benefit to some users. The potential
negatives are that it will reduce turnover on the busiest streets, leading to longer walks for up to
50% of mid-day parkers This may also entice more employees to use on-street parking; therefore,
if a longer time period is used, the one-hour extension should be at a premium rate. An appropriate
premium rate may be twice the standard hourly rate.
Decrease weekday time limit to one hour. This will increase turnover and number of parkers who
can park closer to their destination. This will create problems for parkers who need to park for just
over one hour (e.g. those who drive Downtown for lunch).
On Saturday allow for meter feeding to extend stays for an additional hour (from
2 hours to 3 hours) with the extra hour being charged at a premium rate. An
appropriate premium rate may be twice the standard hourly rate.
Short-term 2.6 $
Respond to requests for extended parking on Saturday. This will
provide greater a comfort level for parkers who may like to spend
approximately two hours Downtown.
Provide one-hour extension at standard rate. This will decrease turnover on the busiest streets,
leading to longer walks for up to 50% of parkers. This may entice more employees to use on-street
parking.
Provide two-hour extension at a increasing premium rate; this will help mitigate reduced turnover
by discouraging some from choosing the extra hour or second hour.
Vicinity of Downtown SMART Station
Upon opening of the new SMART station, use signs and information boards to
encourage drivers to use the long-term parking at the 3rd & Lootens parking
garage Short-term 4.6 $
Direct long-term parkers to the available garage to improve their
experience and maximize the use of existing, available parking Also post information on City website.
Change the time limit of the eight, on-street metered parking spaces on
Tamalpais Avenue between 4th St and Fifth Avenue from two hours to 10 hours Short-term 4.6 $ Accommodate some of the anticipated SMART parking demand
Alternately, using a shorter time limit will effectively remove these spaces from use by most SMART
users, thereby moving more SMART parking demand farther from the station, which would be in
conflict with the goal of encouraging people to use the train.
Maintain the 10-hour time limit already in place at on-street spaces on
Tamalpais Avenue between Fifth Street and Mission Avenue.Short-term 4.6 0 Accommodate some of the anticipated SMART parking demand.
Alternately, using a shorter time limit will effectively remove these spaces from use by most SMART
users, thereby moving more SMART parking demand farther from the station.
After finalization and approval by City Council, implement the short-term
recommendations from the 2017 SRTC/SMART station plan.Short-term 4.6 0 Consistency with station area planning: prepare for SMART.
Draft recommendations include actions for 2017 implementation, including significant changes to
operations and parking near the station.
Rates
Establish a formal system within City code that provides a basis for on-street and
off-street rates to be reviewed routinely and adjusted based on a specified set of
performance metrics without having City Council adopt the specific rates
Short-term 4.7, 5.2 0
Provide Parking Services staff the flexibility to manage the
parking system to optimum occupancy levels. Routine review and
potential adjustment of rates could occur as frequently as twice
per year for on-street parking and once per year for off-street
parking.
City code could be modified to allow rate changes at the discretion of Parking Services staff within
a given hourly rate range. An example is that the rates could be allowed to be adjusted by staff up
to a maximum allowable standard rate of $4 per hour for on-street parking. This would provide staff
with the flexibility to create annual or semi-annual adjustments based on an ongoing monitoring of
parking usage within Downtown.
Alternately, city code could be modified to allow rate changes at the discretion of staff without
setting limits on the rates. The maximum frequency of changes (e.g. annual, semi-annual, or other)
could be codified.
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Recommendation Timing
Report
Section Cost Intended Outcome Options
Consider a pricing structure within this framework in which prices are adjusted
upward or downward based on the following target metrics for the Downtown
area: adjustments to reflect changes in the true cost of parking, managing the
overall Downtown area to a typical peak period occupancy of 75% to 85%,
and managing individual facilities to a maximum occupancy of 95%. Individual
facilities consist of surface lots, garages, and aggregated blocks of on-street
parking. It is recommended that off-street parking rates and enforcement rates
be reviewed annually and that on-street rates be reviewed as frequently as twice
per year. This recommendation requires monitoring actual parking usage on an
annual or semi-annual basis. If pursued, this variable pricing approach could be
started as a pilot project. (This recommendation is similar to the prior item, but
is not dependent on staff having the flexibility to adjust rates without adoption of
the new rates by the City Council).
Short-term 4.7, 5.2 $$
Use variable rates to manage the overall Downtown parking
supply and the supply of individual streets and off-street facilities
in a manner that meets the City's objectives.
Keep existing pricing, as it will not improve turnover in high-demand locations or increase parking
in underutilized areas; but is easier for the public to understand and easier to advertise.
Increase rate from $1.50 to $2.50 per hour on 4th Street from Lincoln Avenue to E Street to
increase turnover and increase the likelihood of available parking while leaving the off-street
parking rates unchanged. Observe parking during peak times with a goal of having 10 to 20 spaces
of the 144 total spaces open and available. Confirm that demand is shifting to the less-expensive
parking structures and not just leaving the City.
If $2.50 per hour does not increase availability, consider raising rate to $3.50 per hour on 4th Street
meters.
Extend rate increases to adjacent on-street parking, if demand warrants.
Other Management Activities
Monitor the free time-limited on-street parking east of Highway 101 and on
Lincoln Avenue north of Fifth Avenue; consider stricter enforcement of time limits
if it is observed that vehicles use those spaces for SMART parking.
Short-term 4.6 $ Maintain availability of spaces for local use.
Monitor and provide warnings prior to enhanced enforcement: provides a grace period after opening
of SMART station.
Begin aggressive enforcement in conjunction with opening of the SMART station; potentially
creating an immediate change in behavior.
Public outreach as the new SMART station is opening with suggested parking
locations—paper and website versions. Use the same outreach to also inform
about enforcement of parking regulations in time-limited zones, as well as
residential areas.Short-term 4.6 $Proactively manage anticipated SMART parking.
Upon opening of new SMART station: place signs or information boards near
station to alert motorists of available parking at parking garage at 3rd & Lootens. Short-term 4.6 $Proactively manage anticipated SMART parking.
Monitor free, unrestricted on-street parking in the Montecito, Lincoln/San Rafael
Hill, and Dominican/Black Canyon neighborhoods. If it is observed that vehicles
use those spaces for SMART parking, initiate dialogue with these neighborhoods
about the City’s residential permit parking program.Short-term 4.6 $
Maintain availability of spaces for local use and minimize
automobile intrusion in residential areas.
Seek enforcement of parking regulations at Caltrans Park & Ride lots.Short-term 4.7 $
Preserve the Park & Ride spaces for the intended users
(motorists using ridesharing, transit, or bikes). Overnight parking
for camping and parking for local land use access is not allowed.
With the opening of the new SMART service, the City may seek to have spaces leased by Caltrans
to local businesses returned to public availability for commuters.
Initiate dialogue with operators and managers of privately held parking facilities
in an effort to create shared parking opportunities in the future, such as the use
of parking at San Rafael Corporate Center for SMART/SRTC parking. Short-term 4.6, 4.7 $
Begin planning for the future with an intent of having agreements
that will accommodate growth in parking demand.
Zoning and Development Standards
Adopt clear and strategic Guiding Principles as formal policies for the operation
and management of public parking, as stated in City code chapter 14.18.010. Short-term 5.2 $
Allow Parking Services staff to implement and fulfill the City's
goal for parking.
Amend 14.18.040: Add language stating that approved parking for developments
may be made available to the public (and not just users of the subject land
use) to encourage that all parking approved under 14.18.040 (A – F) be made
available to the public.Short-term 5.2C $
Increase supply available to the public by providing incentives to
owners of private parking facilities.
Modify 14.18.060 A – Downtown Parking Assessment District: Consider
expanding Downtown Parking district boundaries.Short-term 5.2D $
If desired, expand the boundaries to reflect current or desired
land uses and parking patterns in the blocks adjacent to the
current district.
If there is interest, the City should consider expanding the district boundaries east toward US 101
and west toward or past E Street.
An option is to leave the district boundaries unchanged and not provide the benefits of the
Downtown district to nearby areas.
San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
DOWNTOWN PARKING/
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FINAL REPORT
5
Recommendation Timing
Report
Section Cost Intended Outcome Options
Clarify 14.18.060 A – Downtown Parking Assessment District: Waiver of first
1.0 of FAR does not imply that City facilities are intended to accommodate the
waived demand.Short-term 5.2D $
Provide clarity of language reflecting that the existing waiver of
a portion of demand reflects actual parking demand within the
parking district.
Clarify 14.18.080 – Parking requirement for reciprocal uses with shared parking
facilities. Short-term 5.2E $Clean up language to reflect City's policy.
Revise 14.18.220 B - On-site and remote parking: Allow remote parking to be a
greater distance for uses within Downtown district.Short-term 5.2H $
Allow remote parking areas for land uses within Downtown
Parking district to be a greater distance, reflecting people's
tolerance for walking downtown.
Eliminate 500-foot radius and allow remote parking to be located anywhere within the Downtown
Parking district.
An alternate to eliminating the 500-foot radius limit would be to create a larger radius that better
reflects typical pedestrian tolerance for walking in a downtown setting; use a 1,300-foot or 1,500-
foot radius instead of the current limit.
Revise 14.18.120 to add an additional exemption to tandem parking to allow for
implementation of automated parking or other mechanical parking devices. Short-term 5.2.1 0 Allow for innovative parking solutions.
Simplify minimum parking requirements for the Downtown area, as now
provided in Chapter 14.18.040. Medium-term 5.2B $$
Update language to make it clearer for developers, and easier to
administer.
Simplify from 50 land use types to five general land use types. This action would require a specific
data collection and analysis effort in order to determine appropriate replacement rates.
Combine some of the land use types to simplify development and review.
Initiate a pilot program to reduce minimum parking requirements in the
Downtown area by 20 percent from current levels (Option 2, as described).Medium-term 5.3 $
Allow new development in the Downtown area to build less
parking, if desired, in order to reduce the oversupply of parking.
Option 1: the current code may be maintained, which allows for special studies to justify reduced
parking.
Option 2: the current minimum requirements could be reduced for a period of years. This requires
monitoring of the parking supply to determine the effect on the overall availability of parking in
the Downtown area. Based on observations, the reductions could be continued, discontinued, or
increased (e.g. going from 10% to 20%).
Option 3: eliminate minimum parking requirements in the Downtown area for a period of years,
allowing developers to provide the amount of parking that they determine to be appropriate. This
requires monitoring of the parking supply to determine the effect on the overall availability of
parking in the Downtown area. Based on observations, the provision for market based parking
could be continued or discontinued.
Establish design standards (exterior and ground floor) for parking garages.Medium-term 5.2G $$$
Make parking garages more attractive to users and, where
appropriate, more active relative to the adjacent street.
For new parking structures in areas with a high amount of pedestrian traffic or active adjacent uses,
standards for design could be implemented that require appropriate ground floor design.
Consider revisions to parking dimension requirements within Downtown garages.Medium-term 5.2F $
If adopted, reduced dimension requirements would allow for
smaller floor plates of garages within the Downtown area,
creating more affordable parking structures.
Downtown District parking structures already allow for reductions of dimensions below the
standards outside of the Downtown area. Further reductions may be achievable.
City to undertake an effort to develop a shared parking arrangement with owners
of private parking facilities to enter into a shared parking program that is offered
to the public in a common and seamless basis. Recommendation includes the
need to amend 14.18.040 to add language stating that approved parking for
developments may be made available to the public and/or used to satisfy parking
requirements for other developments.Long-term 5.4 $$
Increase the visible and known supply of parking available to
the public by creating a common awareness and advertising
program.
Provide reductions in parking requirements for developers who provide bicycle
parking. Long-term 6.4 $
Improve conditions for cyclists by providing more convenient
parking.
Allow reduction of one automobile space for every five bike spaces.
Allow reduction of one automobile space for every 10 bike spaces.
Encourage bicycle parking for new, multi-unit residential developments. Long-term 6.4 $
Improve conditions for cyclists by providing more convenient
parking.Options include allowing for higher density in exchange for bike parking.
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Recommendation Timing
Report
Section Cost Intended Outcome Options
Bicycle Parking
Along 4th Street, install single inverted U-shaped bike racks in feasible locations
where they are currently not currently available. New bicycle parking should not
block the pedestrian movement on the sidewalks.
Short-term 6.4 $$
Improve conditions for cyclists by providing more convenient
parking. It is desirable to have smaller installations in more
locations distributed throughout the Downtown area in order to
get the designated bicycle parking closer to the destinations of
riders.
The most suitable location for this is along the north side of 4th Street between Court Street and E
Street.
Other suitable locations include the north side of the Cijos Street/4th Street intersection, and short-
term uses on 4th Street east of Highway 101 (may be disrupted by SMART).
Install a bicycle corral on 4th Street adjacent to City Plaza. Short-term 6.4 $
Improve conditions for cyclists by providing more convenient
parking.
An on-street corral replaces one on-street vehicle parking space with eight to 12 bicycle parking
spaces.
Install bicycle rooms/cages near SMART/SRTC and major employment
centers. Medium-term 6.4 $$
Improve conditions for cyclists by providing more convenient
parking and better facilities.
Preferred locations in San Rafael would be in the relocated transit center and in the Downtown
garages (A Street or C Street) to encourage bicycle commuting to and from Downtown employers.
Within the Downtown garages, existing vehicle parking spaces can be converted into a bicycle cage
space by utilizing fencing and an access-controlled gate.
If a bicycle cage is infeasible at the relocated transit center due to space constraints, instead
consider using bicycle lockers for their smaller footprint.
Evaluate proposed bike share station locations as part of Bay Area Bike Share via
TAM.Medium-term 6.4 $$ Improve non-automobile movement through the City.
Station locations proposed at SRTC, City Plaza, and the West End.
An alternate that TAM may pursue is a bike share program that uses smaller footprint stations in
more locations.
Pedestrian Network
Stripe limit lines separately from crosswalk striping at the following
intersections:
• 2nd Street and Lincoln Avenue
• 2nd Street and Lindaro Street
• 3rd Street and Lincoln Avenue
• 3rd Street and Lindaro Street
• 3rd Street and Hetherton Street
• 3rd Street and Tamalpais Avenue Short-term 7.3 $$ Improve pedestrian safety and encourage walking.
This recommendation is subject to revision based on a more detailed study at 3rd Street and
Hetherton Street that is being undertaken by the City.
Restripe crosswalks at the following intersections to increase pedestrian
visibility; priority should be given to the crossings in front of 3rd Street and 2nd
Street traffic:
• 2nd Street and Lincoln Avenue
• 2nd Street and Lindaro Street
• 3rd Street and Lincoln Avenue
• 3rd Street and Lindaro Street Short-term 7.3 $$ Improve pedestrian safety and encourage walking.Additional locations that may need restriping may be suggested by stakeholders.
Install warning signs or barriers in the vicinity of 3rd St and Lindaro Street to
encourage crossing of 3rd Street only in the marked crosswalk.Short-term 7.3 $$ Improve pedestrian safety and encourage walking.
This recommendation is subject to revision based on a more detailed study that is being undertaken
by the City.
Widen and repair sidewalks along West Tamalpais Avenue between 3rd Street
and 4th Street.Medium-term 7.3 $$$ Improve pedestrian safety and encourage walking.
Explore option to improve sidewalks as part of SMART station interim improvements as part of a
complete review of Tamalpais Avenue.
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Recommendation Timing
Report
Section Cost Intended Outcome Options
Improve pedestrian access between Caltrans Park & Ride lots and SRTC. Medium-term 7.3 $$$ Improve pedestrian safety and encourage walking.
Where feasible, widen sidewalks on the east side of Hetherton between Mission and 3rd Street.
This recommendation is subject to revision based on a more detailed study at 3rd & Hetherton that
is being undertaken by the City.
If sidewalk improvements are not feasible, use signage or barriers to direct pedestrians to cross
Hetherton Street and utilize the Puerto Suello multi-use path as a north-south connection.
Provide a pedestrian path east of the Lincoln Avenue SRCC parking garage that
connects Lincoln Avenue to 2nd Street along the western bank of Mahon Creek. Medium-term 7.3 $$ Improve pedestrian safety and encourage walking.
Implement pedestrian improvements associated with 2012 SMART station plan. Medium-term 7.2 $$$ Improve pedestrian safety and encourage walking.
In addition to the 2012 report, updated SMART station recommendations are being developed
separately from this report.
Install curb bulb-outs where feasible to reduce pedestrian crossing distances. Medium-term 7.2 $$$ Improve pedestrian safety and encourage walking
Potential locations for this improvement include the northern leg of the 3rd/Tamalpais intersection
and the southern leg of the 4th/Tamalpais intersection.
Wayfinding & Public Outreach
Consider implementing end-user technologies, such as a mobile-responsive
website or text-message maps to enhance wayfinding in the Downtown, if cost-
effective.Short-term 7.3 $$$
Improve information to occassional visitors to Downtown, such
as whether parking is available and assisting in finding the most
convenient available locations.
At a minimum, update City website to direct motorists to default locations. Confirm that commercial
driving mapping programs such as Google and Inrix display the key City parking facilities.
Consider temporary marketing and promotional programs targeted at both
businesses and visitors: Make more people aware of the availability of parking
and the convenience and preference for the use of garages.Short-term 8.2 $$
Make business owners and visitors aware of the location and
availability of parking within the Downtown area.
Possible options include advertising, one month promotions of free/discounted garage parking, and
providing a limited number of free one-hour vouchers to all merchants.
Implement an integrated program for outreach, information, and promotion. Plan
on a multi-year campaign that will improve awareness over time. Medium-term 8.2 $$
Make business owners and visitors aware of the location and
availability of parking within the Downtown area.
Implement the proposed signage improvements in the Downtown area. Medium-term 8.4 $$$ Improve physical signing and markings for occassional visitors. All or part of the proposed package may be implemented.
Explore the feasibility of implementing a variable messaging system (VMS) based
parking guidance system in the Downtown area. Medium-term 8.7 $$$ Improve physical signing and markings for occassional visitors.
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8San Rafael Downtown Parking/Wayfinding Study
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Figure 2: Study Area Boundaries
101
City of San Rafael Downtown Parking/Wayfinding Study
Figure 1: Study Area Boundaries
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S
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LA VISTA WAY
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EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
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LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
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RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILL
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STF STG STIDA STH STMISSION AVE
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EA STGRAND AVEYACHT CLUB DR2ND ST
3RD
S
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LAUREL PL
PALO
M
A
A
V
E
PACHE
C
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CURTIS AV
E HILLCREST DRRAFAEL DRGRAND AVEJEWELL
S
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RAFAEL DR
WAT
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A
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NYE STPLUM TREE LNMAPLE
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LA VISTA WAY
BEL
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EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STDowntown Planning Study Area Boundary
Downtown Parking District Boundary
Half-Mile Radius from SMART Station
Fringe of Downtown
LEGEND
Francisco
Boulevard West
Francisco
Boulevard West
Montecito/
Happy Valley
Montecito/
Happy Valley
Dominican/
Black Canyon
Dominican/
Black Canyon
Lincoln/
San Rafael Hill
Lincoln/
San Rafael Hill
DowntownDowntown
Canal WaterfrontCanal Waterfront
Picnic ValleyPicnic Valley
Gerstle
Park
Gerstle
Park
Page 3
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
9San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
2.0 Existing Conditions
As part of the initial phase of the study, an assessment of the existing parking conditions within the study area was conducted. The
assessment included:
• Existing parking supply;
• Current restrictions and time limits;
• Existing parking demand; and
• Parking duration and turnover.
2.1 Study Area
Parking conditions were assessed within both the Downtown Planning Study Area boundary and the area within a half-mile radius
from the future location of the Downtown San Rafael Sonoma-Marin Area Rail Transit (SMART) station. These boundaries are shown
in Figure 2, on page 8. Public parking facilities (on-street parking and City-owned off-street lots/garages) were studied within the
Downtown Planning Study Area boundary and the half-mile radius from SMART. Within the Downtown Planning Study Area—which
represents the core of Downtown San Rafael—the Caltrans Park & Ride lots under Highway 101 and other privately-owned parking
facilities were also studied. For the remainder of this report, the area outside of the Downtown Planning Study Area, but within the
half-mile radius of SMART, will be referred to as the “Edge of Downtown”. Data and information collected in the Edge of Downtown
will be supplemental to the analysis of the Downtown Planning Study Area, which is the primary focus of this study.
2.2 Data Collection Methodology
Existing weekday and weekend parking data was collected through parking inventory and occupancy surveys, which were performed
in August 2015 by Kimley-Horn and Wiltec Traffic Data Services. Parking data included the following:
• Inventory of on-street and off-street parking spaces by block face (north, south, east, west) and by individual parking lot/garage;
• Review of current parking pricing, time limits, and other restrictions;
• Weekday parking occupancy survey data collected every two hours from 9:00 AM to 9:00 PM (collected Wednesday, August 26th,
2015);
• Weekend (Saturday) parking occupancy survey data collected every two hours from 9:00 AM to 9:00 PM (collected Saturday,
August 29th, 2015); and
• Parking turnover data collected for on-street and off-street public parking locations during typical weekday and weekend
(Saturday) conditions.
Surveys were performed on specific days of the week to make sure that they would be representative of typical weekday and
weekend parking demand. Employee parking demand is typically higher during weekday business hours, while Saturdays are typically
peak demand weekend days because residents and out of town visitors are attracted by the shopping, dining, entertainment, and
other leisure activities in the Downtown vicinity. Based on input from City staff and review of historic parking activity/revenue trends
within the Downtown area, the data collection efforts were scheduled for late August in order to secure surveys that reflected the peak
parking demand period of the year (August-October). Surveys excluded any parking facilities that were closed for construction, as well
as private lots with access restrictions.
To conduct the parking surveys, each block within the study area was assigned a number (as shown in Figure 3. Each block face
was labeled north (N), south (S), east (E), and west (W) for collecting on-street parking data. For off-street parking data collection,
each off-street lot or garage was designated a lot ID number. Where pavement markings were not present, the number of spaces was
estimated by visual observation. During data collection, the number of occupied spaces was counted at each on-street and off-street
location every two hours.
Detailed parking supply and occupancy data for all on-street and off-street parking areas is included in the Appendix.
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
10San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 3: Parking Study Area Block Numbers
City of San Rafael Downtown Parking/Wayfinding Study
Figure 2: Parking Study Area Block Numbers
101
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLRIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
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EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
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PACHEC
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E HILLCREST DRRAFAEL
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JEWELL
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WA
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EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLRIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
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EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
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E
PACHEC
O
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CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
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RAFAEL DR
WA
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A
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NYE STPLUM TREE LNMAPLE
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EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST1
2 3
4
5 6
7
10
9
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12
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14
15
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18
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23
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38
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32
3130
29
28 27
26
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24
42 43
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47
48 49
50
51
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61
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85
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9392
98
89
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103
74
60
75 76 77
78
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62
63
64 65 66 67
68
69
8112
114
115113
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Block Number
LEGEND
XX
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
11San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
2.3 Existing Parking Supply
On-Street Parking Supply
The supply of on-street parking within the Downtown Planning Study Area consists of parallel parking that is either metered, free
with a two-hour time limit, or free with no time limit. The Downtown Planning Study Area contains a total of 1,627 on-street parking
spaces. The Edge of Downtown contains 1,490 total spaces and consists largely of unrestricted parallel parking on residential streets.
A breakdown of the on-street parking by type is shown in Table 3. Figure 4, illustrates the location and type of the on-street parking
supply.
Table 3: On-Street Parking by Type
Parking Type Number of
Spaces
On-Street Parking - Downtown Planning Study Area 1,627
Metered 782
Two-Hour Time Limit 487
20-Minute Time Limit 5
Unrestricted 335
Loading Zone 18
On-Street Parking – Edge of Downtown 1,490
Two-Hour Time Limit 192
Four-Hour Time Limit 106
10-Hour Time Limit 20
Unrestricted 1,158
Loading Zone 14
Total 3,117
On-street parking restrictions are enforced Monday through Saturday, excluding holidays. Paid spaces are enforced from 8:00 AM to
6:00 PM, while time limited spaces are enforced from 9:00 AM to 6:00 PM, with the following major exceptions:
• Yellow curb (active loading) spaces are limited to loading only from 7:00 AM to 6:00 PM.
• White curb (passenger loading) spaces are limited to loading only from 8:00 AM to 4:00 PM.
• Green curb spaces are limited to 20-minute parking from 7:00 AM to 6:00 PM.
• Parking is prohibited from 4:00 PM to 6:00 PM, Monday through Friday, at the following locations:
Lincoln Avenue, north of 2nd Street
Irwin Street, from 3rd Street to Mission Avenue
Mission Avenue, from Nye Street to Lincoln Avenue
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
12San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 4: On-Street Parking Supply by Type
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
On-Street Parking:
Metered
Free with Time Limits
Unrestricted
Loading Zone
LEGEND
No Parking
Block Number
*Parking prohibited along Lincoln Ave north of 2nd
Street during PM commute period (4PM-6PM)
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
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3RD
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4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
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LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
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EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 3: On-Street Parking Supply by Type
1
2 3
4
5 6
7
10
9
11
12
13
14
15
16
17
18
19
20
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3130
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44 45 46
47
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61
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85
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XX
88
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108
109
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103
74
60
75 76 77
78
79
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62
63
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68
69
8112
114
115113
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
13San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Off-Street Parking Supply
The inventory of off-street parking within the Downtown Planning Study Area boundary included both public (City-owned) and private
lots and garages, including the Caltrans Park & Ride lots under Highway 101. No public off-street parking facilities were identified
within the Edge of Downtown and private parking facilities were not studied within this area. Table 4 provides a breakdown of the
off-street parking supply by type, including public lots and garages. There are approximately 5,082 off-street parking spaces within
the Downtown Planning Study Area, including 1,297 public parking spaces located within 13 City-owned (or leased) lots and garages.
Approximately 60 percent of the total public off-street parking supply is located within the two large parking garages at 3rd Street &
C Street and 3rd Street & A Street. The public parking supply is predominantly paid. Most private lots in the study area have no access
restrictions, but have signage indicating that parking is restricted to tenants or customers only.
Table 4 , provides a breakdown of the public off-street parking inventory by facility, while detailed information for each public and
private off-street parking facility can be found in the Appendix.
Figure 5, illustrates the public off-street parking facilities. Figure 6, illustrates the private parking facilities identified within the
Downtown Planning Study Area boundary, including the Caltrans Park & Ride lots under Highway 101 and lots that could not be
studied due to access restrictions or ongoing construction.
Table 4: Off-Street Parking by Type
Type Number of
Spaces
Public Lots & Garages 1,297
Paid: Five-Minute Limit 4
Paid: 30-Minute Limit 6
Paid: Two-Hour Limit 252
Paid: Four-Hour Limit 14
Paid: All-Day 892
Paid: Electric Vehicle Parking 8
Reserved/Permit Only 50
Free: 30-Minute Limit 3
Free: Two-Hour Limit 20
Free: Specific Commercial Use Only 8
Handicap Spaces 40
Private Lots 3,785
Caltrans Park & Ride Lots (Free)196
Other Private Lots 3,589
Total 5,082
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
14San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 5: Off-Street Parking Supply by Type (Public)
101
Downtown Planning Study Area Boundary
Off-Street Parking:
Public Parking Lot (Short-Term Parking)
Public Parking Lot (Long/Short-Term Parking)
Public Parking Garage (Long/Short-Term)
Electric Vehicle Charging Stations
Off-Street Facility ID Number#
LEGEND
Notes:
*1550 4th Street lot is a public/private lot rented by the City. See Appendix for detailed parking inventory by type.
**1412 2nd Street lot includes 17 total spaces: 3 public metered spaces and 14 spaces rented monthly by a taxi company.
***The northern half of the Menzies lot (31 of 58 spaces) is reserved for City employee parking.
****The first floor of the 3rd Street & Lootens lot (ID #92) is 2-hour paid parking. The second floor (ID#218) is all-day paid parking.
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLRIDGE AVEUNION STTERRADILLO
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3RD ST
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1ST ST
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1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
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W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DR2ND ST
3RD
S
T
LAUREL PL
PACHE
C
O
S
T
GRAN
D
AVE
BEL
L
E
A
V
E
IRWIN STIRWIN STGRAND AVEMARY STUNION ST89
87
92
95
40
94
38
50
218****
89
87
92
95
40
94
38
50
28*28*
153
154
179***
124**124**
153
154
179***
218****
C St GarageC St Garage A St Garage
(2 hr lot at entry)
Menzies Lot (Permit Required)
Menzies Lot (Time-Restricted)
1550 4th St Lot
1412 2nd St Lot
5th Ave & D St Lot
5th Ave & C St Lot
(upper level = all-day parking)
5th Ave & C St Lot
(upper level = all-day parking)
Menzies Lot (Permit Required)
Menzies Lot (Time-Restricted)
5th Ave & Lootens Pl Lot5th Ave & Lootens Pl Lot1550 4th St Lot
1412 2nd St Lot
5th Ave & D St Lot
3rd St & Lootens Pl Structure
(upper level = all-day parking)
3rd St & Lootens Pl Structure
(upper level = all-day parking)
5th Ave & Garden Ln Lot5th Ave & Garden Ln Lot
Walgreens Lot
3rd St & Cijos St Lot
Walgreens Lot
3rd St & Cijos St Lot
A St Garage
(2 hr lot at entry)
City of San Rafael Downtown Parking/Wayfinding Study
Figure 4: Off-Street Parking Supply by Type (Public)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
15San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 6: Off-Street Parking Supply by Type (Private)
101
Downtown Planning Study Area Boundary
Off-Street Parking:
LEGEND
Private Lot
Private Lot (Not Included in Occupancy Study)*
*Indicates lots were included in inventory, but not included in
occupancy surveys due to construction or access restrictions.
Caltrans-Owned Park and Ride Lot
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLRIDGE AVEUNION STTERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
A
N
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DR2ND ST
3RD
S
T
LAUREL PL
PACHE
C
O
S
T
GRAN
D
AVE
BEL
L
E
A
V
E
IRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLRIDGE AVEUNION STTERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
A
N
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DR2ND ST
3RD
S
T
LAUREL PL
PACHE
C
O
S
T
GRAN
D
AVE
BEL
L
E
A
V
E
IRWIN STIRWIN STGRAND AVEMARY STUNION ST173
2
148
69
5
136
1
145
6
76
116
78
47
65
3
174
41
90
109
144
175
114
180 164
14
113
49
147
53
79
100
112
146
169
10
51
159181
46
77
137
87
20
4
85
32
102
67
91
84
24
160
74
9
132 104
29
81
210
35
88
155
45
167
120
111
27
122 127
96
142
119
139
31
101
130
39
165
143 115
186
11
55
23
16
156
57
33
204
58
83
161184
163
138
86
21
17
48
172
54
34
108
60
66
140
82
162
73
129
63
18
106
62
30
44
43
178
97
25
131
70
13
190
192
72
12
168
26
75
98
128
133
68
105
80
205
171
134
123
170
93
37
22
201
118
71
59 61
193191
202
52
189
135
141
195196
99
199
110
117
42
194
158
177
64
19
183
36
126
107
182
176
157
125
187
193
200
188
208
121
197
185
206
198
203
207
173
2
148
69
5
136
1
145
6
76
116
78
47
65
3
174
41
90
109
144
175
114
180 164
14
113
49
147
53
79
100
112
146
169
10
51
159181
46
77
137
87
20
4
85
32
102
67
91
84
24
160
74
9
132 104
29
81
210
35
88
155
45
167
120
111
27
122 127
96
142
119
139
31
101
130
39
165
143 115
186
11
55
23
16
156
57
33
204
58
83
161184
163
138
86
21
17
48
172
54
34
108
60
66
140
82
162
73
129
63
18
106
62
30
44
43
178
97
25
131
70
13
190
192
72
12
168
26
75
98
128
133
68
105
80
205
171
134
123
170
93
37
22
201
118
71
59 61
193191
202
52
189
135
141
195196
99
199
110
117
42
194
158
177
64
19
183
36
126
107
182
176
157
125
187
193
200
188
208
121
197
185
206
198
203
207
149
151
215
152211
150
213
216
209
214
212
149
151
215
152211
150
213
216
209
214
212
56
15
103
166
56
15
103
166
City of San Rafael Downtown Parking/Wayfinding Study
Figure 5: Off-Street Parking Supply by Type (Private)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
16San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Parking Rates and Restrictions
Paid parking at public off-street and on-street locations is priced at the following rates:
• $1.50 per hour for on-street metered parking.
• $1.00 per hour at the A Street and C Street garages.
• $0.75 per hour at all other hourly paid lots.
The City sells 1-hour parking validations (for $0.10 each) to businesses who wish to provide their customers with parking validation.
Validations can be used only at the A Street and C Street garages.
In addition to hourly parking, there are a number of discounted parking options available for frequent parkers:
• $73.00 per month for monthly parking permits at the A Street and C Street garages. A business group discount of $5.00 per card
is given to accounts with four or more cards.
• $63.00 per month for monthly parking permits at five public lots (Fifth & D Street, Fifth & C Street, 3rd & B Street, 3rd & Lootens,
and 1550 4th Street).
• $25.00 for a Frequent Parker Card – gives a 50 percent off parking rate for 12 months or 250 uses (for A Street and C Street
garages only).
• City Parking Permits are required in sections of some public lots and are available to City employees only.
As of September 2015, the City noted that there were approximately 348 monthly parking permit holders in the C Street Garage, 335
monthly permit holders in the A Street Garage, and 161 Frequent Parker Card holders.
Parkmobile Parking App
San Rafael provides Downtown parking customers with the option of paying for parking at on-street meters and off-street paid lots
using the Parkmobile payment service. Parkmobile enables customers to pay for parking using the Parkmobile smart phone app or by
calling a toll-free number. The Parkmobile system allows users to pay when initially parking, and/or extend their parking time remotely
by up to two hours. Within Marin County, Parkmobile is also used by the City of Sausalito and the Larkspur Ferry Terminal. Other Bay
Area cities that utilize the Parkmobile system include Oakland, Vallejo, and Santa Cruz.
Restrictions/Enforcement
In public lots, parking is enforced from 8:00 AM to 6:00 PM Monday through Saturday, with the following exceptions:
• Parking in the A Street and C Street garages is enforced Monday through Saturday from 6:00 AM to 11:00 PM.
• Parking in the lot at 830 3rd Street (Walgreens) is enforced Monday through Saturday from m 8:00 AM to 8:00 PM.
All public lots and garages are free on Sundays.
Electric Vehicle Charging
Two electric vehicle (EV) charging spaces are available for parking customers at each of the following locations:
• A Street Garage
• C Street Garage
• 3rd Street & Cijos Street Lot
• Fifth Avenue & Lootens Place lot
While EV charging is free, customers still pay standard parking rates for these spots. Charging stations are managed by ChargePoint,
Inc. Customers can initiate charging by registering and activating a ChargePoint card, or by calling a toll-free number.
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
17San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Total Parking Supply
Table 5 summarizes the total Downtown parking supply. There are 8,199 total parking spaces identified within the Downtown Planning
Study area and the Edge of Downtown. Approximately 2,924 public parking spaces are provided within the Downtown Planning Study
Area boundary.
Table 5: Total Parking Supply by Type
Parking Type Number of
Spaces
Percent of Total
On-Street: Downtown Planning Study Area 1,627 20%
On-Street: Edge of Downtown 1,490 18%
Off-Street: Public Lots & Garages 1,297 16%
Off-Street Private Lots 3,785 46%
Caltrans Park & Ride Lots (Free)196
Other Private Lots 3,589
Total 8,199 100%
Total 9,317 100%
2.4 Existing Parking Demand
Downtown Planning Study Area Parking Demand
Parking demand within the Downtown Planning Study Area was estimated by recording the percentage of parking spaces (public
and private) that are occupied at a given time of day. Parking demand is independent of the parking supply. Typically, there is a single
peak period in the day in which the highest percentage of parking spaces are occupied. The peak parking demand period within the
Downtown Planning Study Area for both the weekday (Wednesday) and weekend (Saturday) surveys was found to occur between
1:00 PM and 3:00 PM. Although the 1:00 PM to 3:00 PM time frame was the period with the highest parking demand. Similar levels of
demand were also observed between 11:00 AM and 1:00 PM, indicating that parking demand is generally highest between 11:00 AM
to 3:00 PM on both weekdays and weekends. While off-street parking saw demand fall off after the peak period, demand for on-street
parking stayed relatively constant throughout the afternoon and evening. This is indicative of the evening demand for Downtown retail
and dining uses, whose patrons would be most likely to use on-street parking. Figure 7 through Figure 14, illustrate the trends in
parking demand by time of day for the weekday and weekend surveys. Detailed parking occupancy data is included in the Appendix.
During peak conditions, the total parking occupancy in the Downtown Planning Study Area was approximately 66 percent for the
weekday survey and 46 percent for the weekend survey. Table 6 summarizes the peak occupancy levels for on-street and off-street
parking within the Downtown Planning Study Area. Figure 15 through Figure 20, illustrate the parking occupancy levels for peak
weekday and weekend parking conditions in the Downtown Planning Study Area.
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
18San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 7: Weekday Downtown Parking Occupancy (%)
Figure 8: Weekend Downtown Parking Occupancy (%)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
19San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 9: Weekday Downtown Parking Occupancy (Spaces)
Figure 10: Weekend Downtown Parking Occupancy (Spaces)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
20San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 11: Weekday Public vs. Private Parking Occupancy (%)
Figure 12: Weekend Public vs. Private Parking Occupancy (%)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
21San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 13: Weekday Public vs. Private Parking Occupancy (Spaces)
Figure 14: Weekend Public vs. Private Parking Occupancy (Spaces)
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
22San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Table 6: Downtown Peak Period Occupancy Levels
Type Supply
Weekday Peak Period (1PM-3PM) Saturday Peak Period (1PM-3PM)
Occupancy
(Spaces)
Occupancy
(%)Surplus Occupancy
(Spaces)
Occupancy
(%)Surplus
C St. Garage; 900 C St.390 260 67% 130 100 26% 290
A St. Garage; 1116 3rd St.388 285 73% 103 99 26% 289
Fifth & C St.95 69 73% 26 55 58% 40
3rd & Lootens - 2nd Floor 89 68 76% 21 68 76% 21
3rd & Lootens - 1st Floor 82 79 96% 3 71 87% 11
3rd & Cijos 47 41 87% 6 46 98% 1
830 3rd St. - Walgreens 32 31 97% 1 24 75% 8
Fifth & D St.31 22 71% 9 11 35% 20
Menzies – Permitted Spaces 31 21 68% 10 9 29% 22
Menzies - Time Limit Spaces 26 13 50% 13 13 50% 13
Fifth & Lootens 26 23 88% 3 17 65% 9
Fifth & Garden 23 20 87% 3 14 61% 9
1550 4th St. Lot 19 14 74% 5 11 58% 8
1412 2nd St. Lot 18 9 50% 9 7 39% 11
Public Garages/Lots 1,297 955 74% 342 526 41% 771
Private Lots 3,785 2,320 61% 1,465 1,536 41% 2,249
On-Street - Within Planning Study
Boundary
1,627 1,134 70% 493 994 61% 633
Total (Downtown Planning Study
Area)
6,709 4,409 66% 2,300 3,056 46% 3,653
Notes:
- Locations where parking demand exceeds a practical capacity of 85 percent are highlighted.
- The practical capacity for parking is defined as 85 percent to 90 percent utilization of parking spaces. Keeping about 10 percent
to 15 percent of the spaces vacant provides a cushion in excess of necessary parking spaces to allow for the dynamics of
parking (i.e., people circulating in search of a space, and moving in and out of parking spaces). When occupancy exceeds the
practical capacity, drivers will experience delays and frustration while searching for a parking space, as well as contribute to area
traffic congestion while circling the block looking for parking.
- Private lots that were inaccessible, abandoned, or blocked due to construction were omitted from inventory and occupancy totals.
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
23San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 15: Weekday Peak (1PM-3PM) Off-Street Public Parking Occupancy - Downtown Planning Study Area
101
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
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O
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FR
A
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
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R
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A
N
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T
LI
N
C
O
L
N
A
V
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U
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T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
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O
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W
FR
A
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ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
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JO
R
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A
N
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T
LI
N
C
O
L
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A
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RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STC St Garage A St Garage
(2 hr lot at entry)
Menzies Lot (Permit Required)
Menzies Lot (Time-Restricted)
1550 4th St Lot
1412 2nd St Lot
5th Ave & D St Lot 5th Ave & C St Lot
(upper level = all-day parking)5th Ave & Lootens Pl Lot
3rd St & Lootens Pl Structure
(lower level = 2-hour parking)
3rd St & Lootens Pl Structure
(upper level = all-day parking)
5th Ave & Garden Ln Lot
Walgreens Lot
3rd St & Cijos St Lot
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Peak Occupancy/Supply
Parking Occupancy:
0 - 49%
XX/XX
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Total
Supply
Occupancy
(Spaces)
9551,297 74%
Occupancy
(%)
C St Garage
5th Ave & C St Lot
(upper level = all-day parking)
Menzies Lot (Permit Required)
Menzies Lot (Time-Restricted)
5th Ave & Lootens Pl Lot
1550 4th St Lot
1412 2nd St Lot
5th Ave & D St Lot
3rd St & Lootens Pl Structure
(lower level = 2-hour parking)
3rd St & Lootens Pl Structure
(upper level = all-day parking)
5th Ave & Garden Ln Lot
Walgreens Lot
3rd St & Cijos St Lot
A St Garage
(2 hr lot at entry)
City of San Rafael Downtown Parking/Wayfinding Study
Figure 8: Weekday Peak (1PM-3PM) Off-Street Public Parking Occupancy - Downtown Planning Study Area
260/390
9/18
14/19
21/31
13/26
22/31 69/95
285/388
68/89 31/32 41/47
20/23
23/26
79/82
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
24San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 16: Weekday Peak (1PM-3PM) Off-Street Private Parking Occupancy - Downtown Planning Study Area
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
2,3203,785 61%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
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A
N
C
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C
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W
FR
A
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V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 9: Weekday Peak (1PM-3PM) Off-Street Private Parking Occupancy - Downtown Planning Study Area
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
25San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 17: Weekday Peak (1PM-3PM) On-Street Parking Occupancy - Downtown Planning Study Area
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
1,1341,627 70%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
DR
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
DR
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 10: Weekday Peak (1PM-3PM) On-Street Parking Occupancy - Downtown Planning Study Area
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
26San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 18: Weekend Peak (1PM-3PM) Off-Street Public Parking Occupancy - Downtown Planning Study Area
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Peak Occupancy/Supply
Parking Occupancy:
0 - 49%
XX/XX
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
5261,297 41%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STC St Garage
5th Ave & C St Lot
(upper level = all-day parking)
Menzies Lot (Permit Required)
Menzies Lot (Time-Restricted)
5th Ave & Lootens Pl Lot
1550 4th St Lot
1412 2nd St Lot
5th Ave & D St Lot
3rd St & Lootens Pl Structure
(lower level = 2-hour parking)
3rd St & Lootens Pl Structure
(upper level = all-day parking)
5th Ave & Garden Ln Lot
Walgreens Lot
3rd St & Cijos St Lot
A St Garage
(2 hr lot at entry)
City of San Rafael Downtown Parking/Wayfinding Study
Figure 11: Weekend (1PM-3PM) Peak Off-Street Public Parking Occupancy - Downtown Planning Study Area
100/390
7/18
11/19
9/31
13/26
11/31 55/95
99/388
68/89 24/32 46/47
14/23
17/26
71/82
100/390
7/18
11/19
9/31
13/26
11/31 55/95
99/388
68/89 24/32 46/47
14/23
17/26
71/82
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
27San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 19: Weekend Peak (1PM-3PM) Off-Street Private Parking Occupancy - Downtown Planning Study Area
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
1,5363,785 41%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPROS
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
D
U
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 12: Weekend (1PM-3PM) Peak Off-Street Private Parking Occupancy - Downtown Planning Study Area
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
28San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 20: Weekend Peak (1PM-3PM) On-Street Parking Occupancy - Downtown Planning Study Area
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
9941,627 61%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
A
VE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 13: Weekend (1PM-3PM) Peak On-Street Private Parking Occupancy - Downtown Planning Study Area
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
29San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Edge of Downtown Parking Conditions
On-street parking demand in the Edge of Downtown remained relatively constant throughout the survey periods. This is demonstrated
in Figure 21. The demand for parking ranged between 61 percent and 62 percent for the weekday survey, and between 59 percent
and 62 percent for the weekend survey; because of this low variability in parking demand, there is no single peak period for the Edge
of Downtown. Table 7 shows a breakdown of the parking demand in four different quadrants of the Edge of Downtown area, which
are named after the neighborhoods in which they are located. Figure 22 and Figure 23, illustrate peak period and day-long trends in
parking demand for the weekday and weekend in the Edge of Downtown area. Due to the lack of a true peak period, demand is shown
for the 1:00 PM – 3:00 PM period for the weekday and weekend surveys, which were the peak periods for the Downtown Planning
Study Area.. Detailed parking occupancy data for the Edge of Downtown is included in the Appendix. Additionally, Figure 24 and
Figure 25, show peak period occupancy data for the entire study area for the weekday and weekend.
Figure 21: Edge of Downtown Parking Occupancy
Table 7: Edge of Downtown Peak Period Occupancy Levels
Area Supply
Weekday Peak Period (1PM-3PM) Saturday Peak Period (1PM-3PM)
Occupancy
(Spaces)
Occupancy
(%)Surplus Occupancy
(Spaces)
Occupancy
(%)Surplus
Lincoln/San Rafael Hill 290 172 59% 118 195 67% 95
Dominican/Black Canyon -
Montecito/Happy Valley 636 356 56% 280 366 58% 270
Francisco Boulevard West - Canal
Waterfront 171 106 64% 62 102 60% 69
Gerstle Park - Picnic Valley 393 279 71.% 114 214 54% 179
Total (Edge of Downtown Area) 1,490 916 62% 574 877 59% 613
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
30San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 22: Weekday Peak (1PM-3PM) Parking Occupancy - Edge of Downtown
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%
Occupancy
(Spaces)
9551,554 61%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 15: Weekday (1PM-3PM) Peak Parking Occupancy - Fringe of Downtown
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Lincoln/San Rafael Hill Occupancy
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Dominican/Black Canyon - Montecito/Happy Valley
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Francisco Boulevard West - Canal Waterfront
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Gerstle Park - Picnic Valley
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
31San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 23: Weekend Peak (11AM-1PM) Parking Occupancy - Edge of Downtown
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%
Occupancy
(Spaces)
8771,554 59%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE
5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 16: Weekend (1PM-3PM) Peak Parking Occupancy - Fringe of Downtown
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Lincoln/San Rafael Hill Occupancy
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Gerstle Park - Picnic Valley
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Francisco Boulevard West - Canal Waterfront
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%Dominican/Black Canyon - Montecito/Happy Valley
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
32San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 24: Weekday Peak (1PM-3PM) Parking Occupancy
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
5,3258,199 65%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOODL
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION STCity of San Rafael Downtown Parking/Wayfinding Study
Figure 17: Weekday (1PM-3PM) Peak Parking Occupancy
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
33San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Figure 25: Weekend Peak (1PM-3PM) Parking Occupancy
101
Downtown Planning Study Area Boundary
Half-Mile Radius from SMART Station
Parking Occupancy:
0 - 49%
50% - 74%
75% - 84%
85% - 89%
LEGEND
89% - 100%Occupancy
(Spaces)
3,9338,199 48%
Occupancy
(%)
Total
Supply
5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
E
R
S
E
N
D
R
AN
D
E
R
S
E
N
D
R
JO
R
D
A
N
S
T
LI
N
C
O
L
N
A
V
E
DU
B
O
I
S
S
T
RICE DRDE LUCA PLALBERT PARK L
N
WOOD
L
A
N
D
A
V
E
W
O
O
D
L
A
N
D
A
V
EA STGRAND AVEYACHT CLUB DREMBARCADERO WAY2ND ST
3RD
S
T
LAUREL PL
PALO
M
A
A
V
E
PACHE
C
O
S
T
CURTIS AV
E HILLCREST DRRAFAEL
D
R
GRAN
D
AVE
JEWELL
S
T
RAFAEL DR
WA
T
T
A
V
E
NYE STPLUM TREE LNMAPLE
S
T
LA VISTA WAY
BEL
L
E
A
V
EBELLE AVEIRWIN STIRWIN STGRAND AVEMARY STUNION ST5TH AVE
4TH ST
3RD ST
2ND ST
1ST ST
TREANOR ST
1ST ST
LOVELL AVE5TH AVE
4TH ST
3RD ST
5TH AVE
HAYES STLATHAM ST
SHAVER ST2ND
S
T
LINCOLN AVEMARINITA AVE
MARINITA AVEIRWIN STGREEN WAYSTEVENS PLPRO
S
P
E
C
T
D
R
RIDGE AVEUNION STPARK STJEWELL STJEWELL ST
ALICE STVALENCIA AVETERRADILLO
A
V
E
LINDARO STLINDARO STLINCOLN AVERIT
T
E
R
S
T
F
R
A
N
C
I
S
C
O
B
L
V
D
W
FR
A
N
C
I
S
C
O
B
L
V
D
ETAMALPAIS AVETAMALPAIS AVEGARDEN LNWILKINS STLAUREL PLHETHERTON STLOOTENS PLB STC STD STE STCIJOS STCOURT STF STG STIDA STH STMISSION AVE
MISSION AVE
MISSION AVE
AN
D
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Figure 18: Weekend (1PM-3PM) Peak Parking Occupancy
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2.5 Parking Duration/Turnover
Parking duration surveys provide insight into how individual parking spaces are used within a given street segment, lot, or garage,
based on how frequently each space turns over for a new vehicle during a given time period. Key locations were selected for parking
duration field surveys to observe typical turnover frequency within a variety of Downtown parking areas. The primary focus of this
study was on City-owned lots, garages, and high-demand on-street parking segments, such as areas along the 4th Street commercial
corridor. The parking duration surveys were performed using a license plate recognition (LPR) camera, which records license plate
numbers and then automatically translates them into a unique ID number for privacy purposes. The LPR camera recorded information
for each individual space, once every hour between 1:00 PM and 4:00 PM on a typical weekday (Thursday, November 12th, 2015) and
weekend day (Saturday, November 14th, 2015). With these records, the number of times an individual vehicle was observed during the
survey period was tracked. Vehicles observed only once during the survey period were omitted from the dataset to prevent skewing
of the data caused by vehicles observed at the start and end of the survey period. Table 8 lists the individual facilities that were
surveyed, as well the distribution of vehicles that were parked between two to four hours of the survey period. The following are key
findings of the parking duration/turnover studies:
• Vehicles were generally compliant with the posted parking time limits.
• Among the facilities surveyed, 4th Street had the shortest parking duration – 96 percent of vehicles observed in the weekday
survey were parked for two hours or less. This is consistent with the parking demand of nearby uses and the posted time limit of
two hours.
• Among off-street parking facilities, the 3rd & Cijos Lot had the shortest parking duration – 78 percent of vehicles observed in the
weekday survey were parked for two hours or less.
• The Caltrans Park & Ride lot had the longest parking duration – 55 percent of vehicles observed remained at the lot throughout
the duration of the weekday survey period.
• The A Street Garage and C Street Garage had similar levels of demand for short-term and long-term parking. This is consistent
with the mix of short-term uses (such as restaurants) and long-term uses (employee parking) that are located near these
facilities.
The parking duration/turnover data collected as part of this task will be supplemented with additional information collected as part of
the Downtown Parking User Surveys.
Table 8: Parking Duration/Turnover Summary
Area
Weekday Peak Period (1PM-3PM) Saturday Peak Period (1PM-3PM)
Surveyed Vehicles (%)Surveyed Vehicles (%)
2 Hours 3 Hours 4+ Hours 2 Hours 3 Hours 4+ Hours
4th Street (Hetherton to E Street)96% 4% 0% 74% 23% 3%
Fifth Avenue (Hetherton to E Street)60% 27% 13% 65% 27% 8%
B Street (Mission to 2nd)70% 10% 20%–1
3rd & Cijos Lot 78% 4% 17% 50% 29% 21%
3rd & Lootens Lot 38% 31% 31% 51% 16% 33%
Fifth Avenue & C Street Lot 38% 25% 38% 49% 37% 14%
A Street Garage 32% 34% 34% 42% 30% 28%
C Street Garage 23% 32% 45% 36% 17% 47%
Caltrans Park & Ride (Between Fifth
& Mission)9% 36% 55% 13% 0% 88%
Notes:
1. Data from the weekend survey on B Street was omitted due to a small sample size.
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2.6 Parking Duration Time Limits
Parking pricing is a very controversial aspect within the San Rafael community, and in general is very common in similar sized
communities. A willingness to pay $0.25 more for an hour or so of parking is incomprehensible to most drivers, eluding that such an
increase may potentially impact businesses within the community. This is a valid concern because when it comes to parking pricing
in communities similar in size to San Rafael, perception governs the decision-making process. The outreach survey results illustrate
important perceptions on parking pricing, yet the parking occupancy data shows a high parking demand for on-street parking spots
close to destinations in Downtown. Parking demand on the streets is at 70 percent on weekdays and at 61 percent on Saturdays.
Typically between 60 percent and 80 percent of supply should be maintained for on street parking. Increases of up to $1 per hour
could result in a change in parking behavior, however, an increase of $0.25 per hour is not anticipated to result in a significant change
in parking demand (Case study: Chestnut Street and Lombard Street and San Francisco). It is recommended that the City monitor
parking demand by month and develop demand curves. This information can be used to price certain locations higher or lower to
increase or decrease parking utilization (see Figure 26 for an example).
Figure 26: Example Parking Pricing Sensitivity Chart
Public outreach efforts found that the bulk of Downtown visitors said that their visits lasted between 30 minutes and three hours.
Turnover data indicated that the majority of on-street parkers stayed for two hours or less, while longer durations were observed in
off-street lots. However, on-street parkers stayed for longer visits on the weekends. Although the ParkMobile application currently
allows for on-street parkers to extend their parking duration up to four hours, the turnover data indicates that this feature is not
significantly used on 4th Street, where the demand for parking is highest; its impacts on parking occupancy in critical areas are thus
minimal.
It is recommended that the existing two-hour time limit for metered spaces be maintained on weekdays. On weekends, it is
recommended that the two-hour limit be maintained, but with parkers allowed to feed the meter up to a maximum of three hours, to
allow for more extended weekend visits, when the demand for on-street parking is lower, but parking durations are longer. It is also
recommended that the City establish a framework to adjust pricing based on demand to maintain occupancy levels at 85 percent. This
is discussed in further detail in Section 5.2.
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2.7 Findings
The key parking trends and findings based on review of the detailed parking survey data and in-person field observations are
summarized as follows:
• The Downtown Planning Study Area experienced the highest overall parking demand between 1:00 PM to 3:00 PM during both
the weekday (Wednesday) and weekend (Saturday) surveys. Both on-street and off-street parking demand peaked within this
period.
• The peak parking occupancy for all facilities (public and private, on-street and off-street) observed within the Downtown Planning
Study Area was approximately 66 percent during weekday conditions, and roughly 46 percent on Saturday.
• The peak weekday parking occupancy observed for public parking facilities (public garages/lots and on-street spaces) within the
Downtown Planning Study Area was 74 percent for off-street lots/garages and 70 percent for on-street parking. This provides a
surplus of 342 off-street parking spaces and 493 on-street parking spaces (835 total spaces) during the peak parking demand
period.
• The peak weekend parking occupancy observed for public parking facilities (public garages/lots and on-street spaces) within the
Downtown Planning Study Area was 41 percent for off-street lots/garages and 61 percent for on-street parking. This provides a
surplus of 771 off-street spaces and 633 on-street spaces (1,404 total spaces) during the peak parking demand period.
• The Edge of Downtown saw a constant level of demand for on-street parking; total occupancy stayed between 59 percent and
62 percent for the weekday and weekend survey. The following trends were observed within particular areas of the Edge of
Downtown:
On-street parking near commercial uses in the Francisco Boulevard West & Canal Waterfront neighborhoods saw parking
demand decrease in the evening.
On-street parking demand in residential areas saw few changes in demand throughout the day, indicative of residents using
on-street parking as additional vehicle storage.
• On-street parking on 4th Street between E Street and Lincoln Avenue experienced high utilization (>90 percent) throughout much
of the weekday and weekend periods.
• The following public off-street parking facilities were observed to have a peak parking demand that exceeds the practical
capacity of the facility (85 percent):
3rd Street & Lootens Lot – 1st Floor (96 percent weekday; 87 percent weekend)
3rd Street & Cijos Lot (87 percent weekday; 98 percent weekend)
Walgreens Lot (97 percent weekday)
Fifth Avenue & Lootens Lot (88 percent weekday)
Fifth Avenue & Garden Lot (87 percent weekday)
• The Caltrans Park & Ride lots experienced high utilization (>90 percent) throughout most of the weekday survey.
• Among public off-street parking facilities, the majority of the parking surplus was located in the A Street and C Street garages. In
the weekday peak period, 233 out of 342 (68 percent) of open spaces in public-off street facilities were located in one of these
garages. In the weekend peak period, 579 out of 771 (75 percent) of open spaces were located in either facility.
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3. PUBLIC OUTREACH
To provide robust public input into the parking/wayfinding study, the City engaged stakeholders through a variety of mechanisms including:
online, text-based, and intercept surveys of Downtown users; and pop-up workshops at key events. These methods help to enable
businesses and their customers, transit users, residents, advocacy groups, and visitors in building awareness of the project’s purpose and
need, solicit input on parking issues and priorities, and garner support for recommended improvements and strategies in the Downtown
San Rafael area. Input received through the public outreach process provided anecdotal information to accompany the data gathered for
the parking and wayfinding study.
The details and results of these outreach activities are outlined below.
3.1 Public Outreach Activities and Summary of Public Survey
Results
Significant findings of the public outreach activities and the public survey were:
• Most respondents traveled to San Rafael by private vehicle, and their highest parking priority was the ability to find a spot easily and
in close proximity to their destination (within one or two blocks). Many respondents wanted to see more parking along 4th and 3rd
streets and believed it was important to have signage that is easy to read and directs people to parking and designated bicycle routes.
• Most respondents paid for parking, and that while cost wasn’t the most important factor to them, it could limit the duration of their
visits.
• Merchants were concerned about strict parking enforcement discouraging residents from parking in the area and affecting their
shopping habits; however, merchants expressed approval of the free holiday parking program.
• Many respondents were aware of parking validation, but were unaware of which businesses offered it for customers; 75 percent of
respondents were willing to park in public garages more often if parking validation were offered at more businesses. Most people
were unaware of the availability of monthly passes and/or Frequent Parker Cards.
• Most respondents would not visit Downtown more often, even if parking was either easier to find or less expensive.
The following information provides more details of the results of the intercept, online, and text-based surveys, and pop-up workshops.
Copies of public input from the public outreach process are in the Appendices.
Intercept Survey
On Saturday, October 17, 2015 and Thursday, December 17, 2015, two Circlepoint staff conducted intercept surveys at key Downtown
points of interest, such as the Downtown business corridor and City-owned parking garages and lots. Full reports on both days of survey-
ing, as well as the completed paper surveys are in Appendix A.
On October 17, 2015, 21 people completed the survey; however, an estimated 30 people provided feedback, but were unable to complete
the survey. The businesses that provided feedback were Verizon, Goodwill, Lotus Chaat and Spices, Ponsford’s Place, and Folk Art Gallery.
A representative sample of the comments and responses provided during the intercept survey outreach indicated:
• The price to park and close proximity to the intended destination are the two most salient factors with respect to Downtown parking.
Most participants indicated they paid for parking.
• Strict parking enforcement is a key theme in the input on Downtown street parking. The strict enforcement discouraged residents
to park in the area and businesses felt it affected their customers shopping habits. Several people thought meter enforcement was
excessive and sometimes overbearing.
• People were aware of parking validation, but they were unaware of which businesses offered parking validation for customers.
• Several businesses would like to offer customers validation. One business noted they would like to purchase the validation in smaller
allotments, as they were unable to give all of their validation coupons to customers before they expired.
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• The City needs more street parking.
• Most participants traveled to the City by private vehicle.
On December 17, approximately 60 postcards were handed out and 25 posters were hung within the study area. Specific businesses
(community spaces, popular restaurants, and retail stores) were targeted to leave project outreach collateral, including T&B Sports,
Sol Food Café, Bella, Taqueria San Jose, Mike’s Bikes San Rafael, Trips for Kids, Knimble, Aroma Restaurant, Starbucks Coffee, Royal
Ground Coffee, Open Secret Bookstore, Cafe del Soul, Wellsfargo Bank, Crepevine Restaurant, Copperfield’s Books, Arizmendi Bakery
and Café, and Yet Wah Restaurant. Several of the businesses and parking garages already had project collateral provided by City staff.
In these instances, postcards were refreshed if the business was running low and posters were repaired if torn. While most people
declined to take the full survey on the spot, many people engaged in conversation.
A representative sample of comments and themes provided during the survey outreach indicated:
• Shoppers and merchants are grateful for the City’s holiday parking program, which offers three hours of free parking in the
City-owned garages. The free holiday parking incentive appeared to have diminished some of the negative sentiment regarding
parking restrictions and cost expressed during the first round of intercept surveys in October 2015.
• Merchants are grateful for the free holiday parking because they felt it encouraged shoppers to spend more time in their stores.
Businesses were supportive of the City’s efforts to engage the public in expressing their opinions about local parking issues and
desired improvements.
• Several members of the public and business owners were interested in taking the survey themselves, as well as encouraged
others (customers, friends, or family) to do the same. Because of the widespread promotion of the survey, several residents and
business owners said they believe the City is taking their concerns about parking seriously and wants to find solutions for long-
term improvements.
Online and Text-Based Surveys
Downtown area stakeholders were invited to complete an online survey or text-based survey. The online survey opened on October
9, 2015 and closed on December 31, 2015. With a total of 1,227 completed surveys. 1,218 of the surveys were completed in English
while nine surveys were completed in Spanish. The text-based survey opened on October 9, 2015 and closed on December 31, 2015,
with 16 text-in participants responding to at least one text question. The full English online survey results are in Appendix B; full
Spanish online survey results in Appendix C; and full results of the text-based survey in Appendix D.
A summary of the online and text-based survey issues, priorities, and comments indicated:
• Most respondents visit Downtown because they either live or shop in the area.
• Over 30 percent of participants travel to the Downtown area three or more times per week.
• Approximately 64 percent of online participants stated they rarely or never visit the Downtown area due to parking that is either
too expensive or too difficult to find.
• Over 95 percent of online participants travel to the Downtown area by private vehicle; most respondents to the text-based survey
also travel to the Downtown vicinity by private car.
• Most participants park most often on-street and in public parking garages.
• Most participants park for one to three hours per visit to the Downtown area.
• Participants overwhelmingly park one to two blocks from their intended destinations and spend one to five minutes searching for
a spot.
• Over 70 percent of participants typically pay for parking, but the price of parking limits the duration of their visit.
• Approximately 67 percent of online participants are sometimes or very willing to walk farther for low-cost parking.
• Approximately 38 percent of online participants would not visit the Downtown area more often even if parking was either easier
to find or less expensive.
• Participants were split, in half, on their knowledge that several Downtown merchants offer validation for the first hour free in two
public garages.
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• Over 75 percent of participants were willing to park in public parking garages more often if parking validation were offered at
more businesses.
• Most participants were unaware of the availability of monthly parking passes and/or Frequent Parker Cards.
• On a scale of 1-6, the following factors were the most important to online participants:
1. Ability to find parking space in short amount of time
2. Proximity to destination
3. Safety
4. Cost
5. Ability to park for extended period (more than two hours at a time)
6. Ability to park for extended period (more than three hours at a time)
Pop-Up Workshops
Downtown area stakeholders were invited to review project exhibit boards and place colored stickers and post-it notes to indicate
their priorities and comments. Three pop-up workshops were held at the Downtown Art Walk (12/11/15), Bio Marin (12/11/15), and
Winter Wonderland (11/25/15) events. The full Art Walk and Bio Marin results are in Appendix E, and the full Winter Wonderland results
are in Appendix F.
Parking Downtown Display Board
At the pop-up workshops at Downtown Art Walk, BioMarin, and Winter Wonderland, 120 participants provided responses on the
parking exhibit boards.
Figure 27: Pop-Up Workshop Response Summary
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Wayfinding Display Board
At the pop-up workshops at Downtown Art Walk, Bio Marin, and Winter Wonderland, 31 participants provided responses on the
wayfinding exhibit boards. Figures 28 through 33 illustrate the responses to different types of signage.
Figure 28: Signage with simple, modest style that is easy to read Figure 29: Signage that directs driver to available parking
Figure 30: Pedestrian-oriented signage to key Downtown
destinations
Figure 32: Signage with vibrant, colorful style that attracts the eye
Figure 31: Signage directing bicyclists to key bicycle routes/
connections
Figure 33: Attractive entry feature that welcomes visitors to
Downtown
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“Tell Us What You Think” Display Board
At all three pop-up workshops, a blank exhibit board was provided with sticky notes for the public to write and post their comments. At the three
workshops, 41 participants responded. Below is a summary of their responses:
• Improve wayfinding for vehicles, cyclists, and pedestrians.
• Increase secure bike parking in the Downtown area.
• Increase parking spots and garages for Downtown visitors and residents.
• Parking in the Downtown area is too expensive.
• Focus project efforts on reducing the traffic levels in the Downtown vicinity.
• Parking in the Downtown are meets the community’s needs.
• The price to park and close proximity to the intended destination are the two most salient factors with respect to Downtown parking.
• Readjust the price to park in the Downtown parking lots to an on-demand structure.
3.2 Input on Draft Report and Findings
Input from interested parties was provided through the process of completing the parking and wayfinding study. After the completion of the data
collection, analysis, and findings, the first drafts of the study were provided to groups by the City. Comments were received in late 2016. Revisions
to the first draft of this report were made based on the comments received. Groups providing input included the Citizens Advisory Committee
(CAC) and the Chamber of Commerce.
After the report was revised, a stakeholder group was convened to provide review and input on the study findings. A series of meetings were
convened by the City beginning in January 2017 to discuss each section of the report and each of the recommendations. City staff documented
the meetings, including changes made to the report, initial reactions by City staff to the report recommendations, and the comments provided
by the stakeholder group. In the cases of some recommendations, all three (report, City, stakeholder group) aligned. In other cases, the report
recommendations are different than the initial reaction by City staff and/or the consensus of the stakeholder group. The meetings, which were
typically held at three to four week intervals, resulted in improvements to the draft report and recommendations, which have been incorporated
into this final report.
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4. PARK+ AND PROJECTION OF FUTURE PARKING DEMAND
After collecting existing parking supply, parking demand, and land use data, a parking model in Park+, Kimley-Horn’s proprietary parking
modeling software, was developed. Park+ used to model existing conditions and project future parking conditions under three different
future scenarios. This section presents a summary of the Park+ scenarios, assumptions, and analysis results for the study area (shown
in Figure 2), and discusses the development of four Park+ scenarios that represent the existing, near-term, long-term, and maximum
development potential of the study area and the associated parking impacts.
The scenarios presented in the following sections were developed based on data provided by the City and developed based on data
collected in the field. The data used in this model includes:
1. Land use information – provided by the City, representing the type of land use and its intensity (e.g. 5,000 square feet [sf] restaurant
or 50-unit condominium).
2. Parking information – parking data was collected in the field and consisted of parking capacity, user type, restrictions, price, and
occupancy for peak hours and non-peaks conditions. To provide the most accurate representation of parking in the Downtown area,
supply and demand information was assumed for lots that were not accessible during data collection.
3. User information – assumptions were made based on knowledge of the area, inventory taken during parking data collection, and
conversations with the City regarding walking distances, modal split, and user behavior characteristics. These assumptions were used
as input values in the model.
4. Scenario information – including ongoing and projected developments and associated parking, provided by the City.
Based on this data, a calibrated base model was developed that reflects the existing parking demands and patterns. The primary output
of the model calibration was the creation of custom parking generation rates. The custom parking generation rates are shown in Table 9
below.
Table 9: Park+ Calibrated Generation Ratios at Peak (1PM)
Land Use Type Park+ Peak Demand Rate Urban Land Institute (ULI) Parking Demand Rate
Residential 0.71 spaces per dwelling unit 1.65 spaces per dwelling unit
General Retail 0.77 spaces per 1,000 SF 3.60 spaces per 1,000 SF for retail
Restaurant 4.5 spaces per 1,000 SF 16 -18 spaces per 1,000 SF for lounge/restaurant
Office 1.5 spaces per 1,000 SF 2.80 spaces per 1,000 SF
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Figure 34: Park+ Study Area
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4.1 Scenario Development
Using the assumptions and calibrated data presented in the previous section, the Park+ model was used to evaluate four distinct
scenarios:
1. Existing Conditions – represents today’s peak conditions within the study area boundaries.
2. Near-Term Development – represents new development that is approved, under construction, or in the review process.
3. Long-Term Development – represents new planned development based on the General Plan 2020.
4. Maximum Capacity Conditions – represents where the population continues to grow in the study area, consuming the available
parking supply.
The following sections describe the analysis and outputs from each scenario.
4.2 Existing Conditions Scenario
The existing conditions scenario was built using the land use information provided by the City and parking data that was gathered in
the field. This model represents current conditions, as of August 2015. A summation of the land use intensities that were incorporated
into the model is shown below.
• Residential – 1,182 units
• General Retail – 830,627 sf
• Restaurant – 172,348 sf
• Office – 1,842,474 sf
• Parking Spaces – 7,827 spaces
Figure 35 illustrates the parking demand in the study area associated with these land use intensities and the parking supply.
The numerical results of the model are presented in Table 10, which summarizes parking demands for the Downtown Planning Study
Area as a whole and available public parking. Public parking facilities are considered to be on-street parking and off-street facilities
that allow for general public parking and are not restricted to specific users (e.g residents) or a particular business or land use.
A downtown parking system is typically considered to be at a critical capacity at occupancies between 85 percent and 90 percent.
When a large, complex system experiences occupancies greater than 85 percent to 90 percent, users can become frustrated, as it is
difficult to find those remaining available spaces.
The public parking within the study area experiences demands that are below the 85 percent to 90 percent threshold, and the study
area, as a whole experiences even less parking demand. These results indicate that although there is a surplus of parking, the public
parking facilities experience greater demands than the private facilities.
Additionally, there are individual parking facilities throughout the study area that experience occupancies above 90 percent. For
individual facilities, such as a parking garage, ideal occupancies can range up to 95 percent. Of the 287 facilities and on-street
spaces that are available for public parking, 137 facilities experience occupancies of 90 percent or greater.
Location Parking Demand Parking Supply Surplus/Deficit % Occupied
Study Area 5,032 7,827 2,795 64%
Public Parking 2,242 3,044 802 74%
On-Street 1,082 1,439 357 75%
Off-Street (Public)1,160 1,605 445 72%
Table 10: Existing Conditions Parking Occupancy by Type
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Figure 35: Existing Conditions Parking Demand
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4.3 Near-Term Development Scenario
The development included in the Near-Term scenario was provided by the City. These projects are planned, pending, under
construction, or currently under review by the City. Table 11 presents the project name, number, use, and intensity. Figure 36
illustrates the location of each of these projects and Figure 37 illustrates the parking demand in the study area associated with the
addition of these developments.
Table 11: Near-Term Land Use Intensities
Project No.Project Land Use Intensity
1 1203 Lincoln Ave Multifamily Residential 36 units
2 524 Mission Ave Multifamily Residential 15 units
3 Whistlestop - 999 3rd St project Multifamily Residential 50 units
3a Whistlestop - 999 3rd St project Senior Services 16,000 sf
4 700 3rd St General Retail 6,500 sf
4a 700 3rd St Multifamily Residential 10 units
5 San Rafael Corporate Center - Parking Garage Parking Garage 661 spaces
5a San Rafael Corporate Center - Parking Garage Expansion Parking Garage 300 spaces
6 San Rafael Corporate Center - Lincoln Ave Office 80,000 sf
7 San Rafael Corporate Center - Lindaro St Office 72,000 sf
8 PG&E - 999 3rd St Office 200,000 sf
9 1001 4th St Multifamily Residential 100 units
9a 1001 4th St Parking 100 spaces
10 809 B St /1212 + 124 2nd St Multifamily Residential 100 units
10a 809 B St /1212 + 124 2nd St General Retail 2,000 sf
12 703-723 3rd St/898 Lincoln Multifamily Residential 100 units
13 1313 Fifth Ave City Public Safety Center 44,000 sf
14 1201 Fifth Ave Office 5,000 sf
16 910 D Street (Post Office)Multifamily Residential 61 units
19 G Square (1700 4th St)Multifamily Residential 10 units
20 21 G St Multifamily Residential 8 units
20a 21 G St Parking 16 spaces
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Figure 36: Near-Term Development Locations
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Figure 37: Near-Term Scenario Parking Demand
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The numerical results of the model are presented in Table 12, which summarizes parking demands for the study area as a whole and
available public parking.
In the near-term scenario, parking occupancies increase for both the study area as a whole and for the public parking facilities.
However, the occupancies are still below the 85 percent to 90 percent threshold that is used to identify when a parking system
becomes stressed, likely continuing the users experience with the similar parking conditions that exist today. With that said, there
are individual parking facilities throughout the study area that experience occupancies above 90 percent. Of the 284 facilities and
on-street spaces that are available for public parking 143 facilities experience occupancies of 90 percent or greater during the peak
hour (1:00 pm). Additionally, Table 12 indicates that although on-street facilities are not at the threshold, they are more heavily used
than other parking facilities. As the study area continues to develop, the on-street parking facilities will be the first to approach that
threshold.
Table 12: Near-Term Conditions Parking Occupancy by Type
Location Parking Demand Parking Supply Surplus/Deficit % Occupied Change
1
Study Area Total 5,941 8,785 2,844 68%4%
Public Parking 2,307 3,013 706 76%2%
On-Street 1,127 1,439 312 78%3%
Off-Street (Public)1,180 1,574 394 75%3%
Notes:
1. Change is reflective of difference in projected occupancy between Existing and Near-Term Scenarios
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4.4 Long-Term Development Scenario
The long-term development projects were identified from the assumed growth as part of the General Plan 2020. Table 13 identifies
the development land use and associated intensities incorporated into the model. Figure 38 illustrates the location of these
developments. Figure 39 illustrates the parking demand in the study area associated with the addition of these developments. It
should be noted that the long-term scenario is built from the near-term scenario, therefore developments that were included in the
near-term scenario are also incorporated into the long-term scenario.
The numerical results of the scenario are presented in Table 14, which summarizes parking demands for the study area as a whole
and available public parking.
Table 14: Long-Term Conditions Parking Occupancy by Type
Location Parking Demand Parking Supply Surplus/Deficit % Occupied Change
1
Study Area 5,991 8,715 2,724 69%1%
Public Parking 2,290 2,943 653 78%2%
On-Street 1,152 1,439 287 80%2%
Off-Street (Public)1,138 1,504 366 76%1%
Notes:
1. Change is reflective of difference in projected occupancy between Near-Term and Long-Term Scenarios.
Table 13: Long-Term Land Use Intensities
Project No.Project Land Use Intensity
40 637 Mission Multifamily Residential 7 units
41 7-11/misc. B St Multifamily Residential 3 units
42 905 D St.Multifamily Residential 42 units
45 Citibank (former Metro commerce) Multifamily Residential 25 units
48 Fourth & Lincoln/D&S Auto Multifamily Residential 14 units
49 Fourth St., used car lots (retail)General Retail 5,000sf
49a Fourth St., used car lots (residential)Multifamily Residential 14 units
50 Goodwill (809 Lincoln Ave)Multifamily Residential 24 units
51 Library (1100 E St)Library 27,000sf
52 Lincoln and Third (902 Lincoln Ave)Multifamily Residential 11 units
53 Marin Color/Video Droid (898 Lincoln Ave)Multifamily Residential 54 units
55 Pac bell Lot (220 Shaver St)Multifamily Residential 29 units
58 Parking Lot by Beauty School (3rd & Cijos Lot) Multifamily Residential 16 units
59 Parking Lot by Beverly's at Lincoln (813 Fifth Ave) Multifamily Residential 6 units
60 Redwood Typewriter (902 Lincoln Ave)Multifamily Residential 9 units
62 West America Bank (1523 4th St)Multifamily Residential 48 units
63 West America Bank, 3rd/A St (1030 3rd St)Multifamily Residential 42 units
64 Zappetini Iron Works (1112 2nd St)Multifamily Residential 18 units
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Figure 38: Long-Term Development Scenario Locations
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Figure 39: Long-Term Scenario Parking Demand
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In the long-term scenario, parking occupancies increase for both the study area as a whole and for the public parking facilities.
However, the occupancies are still below the 85 percent to 90 percent threshold that is used to identify when a parking system
becomes stressed, likely continuing the users experience with the similar parking conditions that exist today. Although on-street
facilities are not at the threshold, they are more heavily used than other parking facilities. As the study area continues to develop, the
on-street parking facilities will be the first to approach that threshold.
Under this scenario there continue to be individual parking facilities throughout the study area that experience occupancies above
90 percent. Of the 284 facilities and on-street spaces that are available for public parking, 147 facilities experience occupancies of
90 percent or greater. Additionally, Table 12 indicates that although on-street facilities are not at the threshold, they are more heavily
utilized than other parking facilities. As the study area continues to develop, the on-street parking facilities will be the first to approach
that threshold.
4.5 Maximum Demand Scenario
Under this scenario, it was assumed that undefined growth would continue to occur in the study area, and as such, parking facilities
would be consumed by infill development. This scenario is based on the long-term scenario, incorporating the developments identified
in both the near-term and long-term scenarios. Specific land uses and intensities were not identified for this scenario, but rather a
population growth of 7.5 percent was assumed. In the absence of specific land use assumptions to incorporate into the model, it
was assumed that parking facilities that had occupancies of 30 percent or below during the 1:00 pm peak hour would be consumed
in some capacity to accommodate the growth. Therefore, those facilities were removed from this scenario, reducing the parking
supply to 6,981 spaces. Under this scenario, the parking relationships for privately held parking were maintained. The intent of this
scenario is to simulate increased land use intensities to the point of maximizing the capacity of the available parking supply. Figure 40
illustrates the parking demand in the study area associated with this scenario.
With the reduction of 1,618 spaces, the demand generated by the study area land uses and assumed growth in population is pushed
to the remaining facilities. The numerical results of the scenario are presented in Table 15, which summarizes parking demands for
the study area as a whole and available public parking.
Under this scenario, publicly available parking facilities are operating well above the 85 percent to 90 percent threshold. Additionally,
there are facilities that remain below 50 percent occupied during the peak hour. These are primarily private facilities with restricted
parking. Additionally, of the 284 facilities and on-street spaces that are available for public parking, 185 facilities experience
occupancies of 90 percent or greater.
With regard to land use development, the land use intensities increased to accommodate the population growth. The following is a
summation of the additional land use intensities that resulted from this scenario. These values are based on the parking generation
rates developed by the model for each land use type, the difference of the respective land use intensities, and the resulting demand
generated. These values are hypothetical and represent the increase in land use intensities relative to the long-term scenario that
would strain the projected parking supply. They do not indicate the latent capacity for additional development in the Downtown area.
• Residential – 383 additional units
• General Retail – 171,881 additional sf
• Restaurant – 37,283 additional sf
• Office – 731,199 additional sf
Table 15: Maximum Demand Parking Occupancy by Type
Location Parking Demand Parking Supply Surplus/Deficit % Occupied Change
1
Study Area 7,182 7,097 -85 100%31%
Public Parking 2,666 2,826 160 94%16%
On-Street 1,368 1,439 71 95%15%
Off-Street (Public)1,298 1,387 89 94%18%
Notes:
1. Change is reflective of difference in projected occupancy between Long-Term and Maximum Demand Scenarios
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Figure 40: Maximum Demand Scenario Parking Demand
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Recommendations
Based on the analysis, the following recommendations were identified:
• Future Shared Parking Opportunities - Although the study area as a whole is not experiencing high demands, as the area
develops the demands on the public facilities will start to approach that functional capacity threshold. The City has an opportunity
at this point to start building relationships with operators and managers of privately held parking facilities in an effort to create
future shared parking opportunities.
• Caltrans Park & Ride - There are a handful of facilities that are experiencing occupancies greater than 90 percent in particular
the Caltrans Park & Ride facilities located under Highway 101. If the Caltrans parking is occupied by the intended users of the
facilities, then no action is required. Caltrans Park & Ride facilities are to be used “only by persons using a bicycle or public
transit, or engaged in ridesharing…” per the California Vehicle Code. The City could seek enforcement of parking in these lots in
order to make sure that they are being used as intended.
• Variable Pricing to Manage Parking Demands - When a parking system is shown to consistently experience 85 percent to 90
percent occupancies, there may be cause to implement changes to the parking system to improve effectiveness and efficiency.
Although the parking system within the study area as a whole is not operating at this level, there are locations throughout the
study area that are. Therefore, it is recommended that the City consider dynamic pricing options to manage parking demands in
areas that experience high demands. The intent of dynamic pricing is to establish prices that are appropriate for the demand in
specific areas. In locations with high demand, the intent is to encourage users to either park for shorter periods of time, creating
more turnover, or parking in facilities that are underutilized, distributing the demands and creating more availability in areas with
high demand. The City should set the target occupancy range between 75 percent and 85 percent. The following considerations
should apply:
When occupancies are below 75 percent, downward rate adjustments should be considered.
When occupancies are above 85 percent, upward rate adjustments should be considered.
Rate adjustments should be adjusted based on how far they range from the target occupancy.
Ï Occupancies between 60 percent and 75 percent and 85 percent and 90 percent should see smaller adjustments
Ï Occupancies less than 60 percent and higher than 90 percent should see higher adjustments
• Limiting Restricted On-Street Parking in Select Areas – Consider monitoring time limited on-street parking east of Highway
101 and on Lincoln Avenue north of Fifth Avenue; allowing for stricter enforcement of time limits if it is observed that vehicles use
those spaces for SMART parking.
• Limiting Unrestricted On-Street Parking in Select Areas – Consider monitoring free, unrestricted on-street parking in the
Montecito, Lincoln/San Rafael Hill, and Dominican/Black Canyon neighborhoods; if it is observed that vehicles use those spaces
for SMART parking, initiate dialogue with these neighborhoods about the City’s permit parking program.
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4.6 SMART Parking Demand
In determining the ultimate parking demand generated by the Downtown San Rafael SMART station, ridership and mode of access
projections that were produced as part of previous studies of the station were reviewed.
It is anticipated that SMART will primarily be used for commuter trips; commuter trips originating at the Downtown San Rafael station
are anticipated to primarily head northbound. The demand for Park & Ride spaces at the station was estimated by determining
the number of passengers headed northbound on SMART who access the City’s Downtown station by car. Based on full-system
projections in the 2005 SMART Environmental Impact Report (EIR), 16 percent of daily boardings at the City’s Downtown SMART
station will be headed northbound, and 27 percent of daily boardings will be made by passengers who accessed the City’s Downtown
station via car. When applied to ridership estimates provided in the most recent modeling update, this results in an estimated Park
& Ride demand of 30 and 50 spaces for the years 2015 and 2035, respectively. Given the potential for ridership and demand to vary
from what is projected, it is recommended that the City conservatively anticipate a parking demand of 30-60 spaces for the initial
SMART opening.
SMART-related parking demand will seek all-day parking as close as possible
to the station. These vehicles are most likely to use the Caltrans Park & Ride
lots. Since these lots are already at capacity, the demand for parking will spill
over to the nearest parking facilities allowing all-day parking.
From the perspective of the City, the most ideal locations for this demand
to spill over would be the upper level of the 3rd & Lootens parking structure
and the A Street Garage. These locations were observed to have surpluses
of 21 and 103 all-day parking spaces. The use of a private off-street facility
closer to the station would also be beneficial. It is recommended that the City
initiate dialogue with private parking operators and managers to explore the
potential for private parking supply to be used for SMART or SRTC parking.
Outside of the above locations, there are several other less prominent
locations where this parking demand could spill over. It is recommended
that the City implement parking management strategies that encourage Park
& Ride users to park at one of the structures mentioned above and not in the
on-street spaces intended for temporary or residential use. Some demand
could spill over to the free unrestricted or time-limited on-street spaces near
the station. It is recommended that the City monitor these nearby time-
limited spaces (located on Lincoln Avenue north of Fifth Avenue, and east of
Highway 101) and strengthen enforcement if an increase in noncompliance is
observed. The free unrestricted on-street spaces located nearby are located
in front of residences. It is recommended that the City monitor the free,
unrestricted spaces in the Montecito, Lincoln/San Rafael Hill, and Dominican/
Black Canyon neighborhoods located closest to the SMART station, and
initiate discussions with these neighborhoods about the City’s residential
permit policy—which allows for residents to petition for permits in their
neighborhood. Currently, daytime use of these free, unrestricted on-street
parking locations is not at capacity, and is below 50 percent, in many areas.
This study has found that the current Downtown parking supply is not being used at full capacity; therefore, it is not recommended, at
this time, that the City add additional parking supply to accommodate the initial SMART parking demand. However, it is recommended
that the City pursue parking management and zoning policies (discussed in Section 5) that allow for more efficient use of the
Downtown parking supply. In the long term, it is recommended that the City monitor SMART-related parking demand to determine the
correct parking management strategies for future demand.
Figure 41: SMART-Related Changes to On-Street Parking
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The City is currently undertaking a study related to the SRTC/SMART station relocation. When that study is adopted by the City
Council, it will include recommendations for station-specific needs. In its draft form, the study includes recommendations that will
eliminate the Tamalpais Avenue on-street parking between 3rd and 4th Street. Figure 42 was taken from the draft SRTC station study
and illustrates proposed changes in the area. Pending the final approval of the SRTC/SMART station report, it is recommended that
time limits for on-street parking spaces near SRTC and the SMART station be increased to 10 hours to meet some of the anticipated
SMART parking demand.
These locations are shown in Figure 41, on the previous page, and were selected based on their close proximity to transit facilities
and abutting land uses. There are currently 22 on-street spaces for which the exiting 10-hour time limit should be maintained;
eight of those spaces are on Tamalpais Avenue between 3rd and 4th Street and may be eliminated as part of the SRTC/ SMART
station improvements. An additional eight spaces that are recommended to be converted from two-hour time limits to 10-hour time
limits. It should be noted that the spaces may not necessarily be used by only SMART riders. Based on observed occupancy data,
it is estimated that of the 30 spaces supplied, 50 percent may be available for SMART users. It is also recommended that signs or
information boards be placed at the transit center and SMART station to indicate that additional long-term parking is available at the
3rd & Lootens parking structure.
Recommendations
Based on the analysis, the following recommendations were identified:
• Although the study area as a whole is not experiencing high demands, as the area develops, the demands on the public facilities
start to approach that functional capacity threshold. The City has an opportunity at this point to start building relationships with
operators and managers of privately held parking facilities in an effort to create shared parking opportunities in the future.
• When a parking system is shown to experience 85-90% occupancies consistently, there may be cause to implement changes to
the parking system to improve effectiveness and efficiency. Although the parking system within the study area as a whole is not
operating at this level, there are locations throughout the study area that are. Therefore, it is recommended that the City consider
dynamic pricing options to manage parking demands in areas that experience high demands. The intent of dynamic pricing is to
establish prices that are appropriate for the demand in specific areas. In locations with high demand, the intent is to encourage
users to either park for shorter periods of time, creating more turnover, or parking in facilities that are underutilized, distributing
the demands and creating more availability in areas with high demand. The City should set the target occupancy range between
75 and 85 percent. The following considerations should apply:
When occupancies are below 75 percent, downward rate adjustments should be considered.
When occupancies are above 85 percent, upward rate adjustments should be considered.
Rate adjustments should be adjusted based on how far they range from the target occupancy.
Occupancies between 60 and 75 percent and 85 and 90 percent should see smaller adjustments
Occupancies less than 60 percent and higher than 90 percent should see higher adjustments
• Monitor time limited on-street parking east of Highway 101 and on Lincoln Avenue north of Fifth Avenue; consider stricter
enforcement of time limits if it is observed that vehicles use those spaces for SMART parking.
• Monitor free, unrestricted on-street parking in the Montecito, Lincoln/San Rafael Hill, and Dominican/Black Canyon
neighborhoods; if it is observed that vehicles use those spaces for SMART parking, initiate dialogue with these neighborhoods
about the City’s permit parking program.
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SAN RAFAEL TRANSIT CENTER
RELOCATION STUDY
Interim Transit Improvements Concept
NOT TO SCALE
Remove bulb-outs and six
on-street parking spaces Shift yellow centerline to the
east to provide for bus turn
Location of track barrier
and crossing equipment
Provide space for two bus bays with
shelters. Requires relocation/removal
of disabled and metered spaces
Cijos Street
Improvements
Relocate bike parking
Modify curb & gutter, remove four
loading spaces to create curb space
for three bus bays with shelters
Airporters and Greyhound
Modify signal to facilitate
bus movements
Figure 42 – SRTC/SMART Station Study Recommendations for Tamalpais Avenue
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4.7 Establish a Rate Policy for Adjusting Rates in the Public
Supply (On- and Off-Street)
The purpose of the recommendation in this section is to provide City staff with the discretion and flexibility to manage the downtown
parking system consistent with the guiding principles for the district.
Understandably, adjusting parking rates is a controversial topic among downtown stakeholders. However, if rates are not routinely
reviewed and adjusted within the context of a clear, fair, and objective policy framework, fiscal challenges or occupancy patterns may
necessitate substantial increases that may be seen as reactive rather, than strategic.
Best practices parking management would suggest that parking rates are adjusted periodically to assure the following:
• Cover normal annual increases in operating costs of the system for which a fee is assessed (e.g., on-street meter system, off-
street lot and/or garage).
• Reflect space demand patterns, (e.g., using an occupancy standard as a decision-making trigger for adjusting rates, upward or
downward).
• Secure efficient use of parking supply. Using rate structures to encourage efficient use of all existing supply, by therefore
minimizing surpluses in public off-street supply.
• Provide for future need, as part of a comprehensive funding strategy. This includes normal capital planning and projected growth
in the system.
The City should establish formal systems within the municipal code that provide a basis for rate setting in both the on- and off-
street systems. What is lacking in most jurisdictions is a routine commitment to rate evaluation at all levels (potentially including
enforcement fines and fees) that objectively calibrates rates against a set standard of performance metrics.
It is recommended that the City:
Adopt performance metrics for rate review and adjustments into a formal operations policy. Best practices indicate two levels of
analysis for determining adjustments.
First: The true cost of normal operations, including supplies, operating fees, maintenance, and support, as well as the reasonable cost
of financing debt. Cost recovery would be the base hourly rate plus annual/bi-annual adjustments to cover the costs of inflation within
operating cost expenses.
Second: Substantiate decisions to adjust rates including:
• Sustained occupancies more than 85 percent.
• Consistency with comparable cities.
• Annually review and adjust rates for publicly owned off-street parking in accordance with established performance metrics,
with emphasis on adhering to consistency with documented variations in normal operating costs. Rates could vary upward or
downward based on occupancy/demand differences.
• Biannually review and adjust rates for publicly owned on-street parking in accordance with adopted performance metrics.
• Develop a set of comparable cities and routinely track their rate performance over time for on-street, off-street, and enforcement.
• Integrate routine assessments of occupancy performance into both annual and bi-annual rate evaluations.
• Adjust off-street rates annually.
• Adjust on-street rates no less than every two years.
Overall, it is essential that rate adjustment be viewed as a standard operating procedure within the overall parking management
system; one that is data-base designed to support the fiscal health of the parking system, and not politicized. In addition, parking
occupancy should be monitored with increases in fees to address concerns about shoppers going elsewhere because parking rates
are perceived as being too high or that parking is cheaper or free elsewhere.
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5. ZONING AND DEVELOPMENT STANDARDS
Zoning Standards implement the City’s broad goals, objectives and policies through regulation that is applied at a site-specific level. It
regulates parking, land use, density and the size and placement of buildings. Zoning and regulations are often grandfathered in over
many years and a desire to integrate land use and parking demand more efficiently, is typically overlooked. San Rafael is no exception.
To provide a framework for “right-size” parking for the Downtown area, regulations and zoning must support the goals. Some of the
goals and objectives include the promotion of alternative transportation modes, including walking and cycling.
This project makes recommendations for policy reforms to correct conflicts and identify opportunities that encourage more efficient
use of parking resources, through more efficient pricing, shared parking, in lieu parking options, parking resource brokerage, and other
parking management techniques. The recommendations are specific to changes and/or revisions in current zoning and development
standards related to parking in the City.
5.1 Approach
The recommendations presented in this section are based on an understanding of key background City provided documents for the
evaluation of current parking standards. Information provided included:
• City’s Municipal Code, particularly Chapters 10.09 Downtown San Rafael Business Improvement District and 14.18 Parking
Standards;
• Parking Services website;
• 2015 Downtown Parking/Wayfinding Study Existing Conditions Report, prepared by Kimley-Horn;
• Existing Off-Street Parking Fees & Charges (provided by City staff);
• Resolution No. 13643 Meter Fee Increase (provided by City staff); and
• San Rafael Downtown Station Area Plan (June 4, 2012).
The recommendations are to better synchronize current parking standards with current parking needs and/or future development
patterns. The overall goal of good parking management is to balance the appropriate level of parking necessary to meet demand,
supporting existing and new development, while enhancing and augmenting the attractiveness of non-auto options in a growing urban
area.
5.2 Assessment and Recommendations – Zoning and
Development Standards
Recommendations for revisions and/or clarification of the City’s existing zoning and development standards related to parking in the
Downtown area are outlined below. In some cases, the recommendations suggest further information gathering or discussion at the
City’s leadership level. Additional consensus may be required in order to determine whether some of the recommended changes have
the desired level of support.
A. Adopt Clear and Strategic Guiding Principles as Formal Policies for
the Operation and Management of Public Parking (14.18.010)
The statement of purpose in the City’s existing code (i.e., Chapter 14.18.010) is directed at the regulation of private parking, which
is a common approach in most cities. The Parking Division webpage provides a “parking perspective.” Currently, there is not a policy
framework that is intended to guide and/or trigger decision-making. As such, the City’s intended role in managing existing public
parking and planning for new supply in the future is unclear. Without a defined policy framework, it may be difficult to assess and
approve some of the changes in other elements of the parking code recommended below.
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Principles should be developed in the following topic areas and adopted as policy elements within 14.18.010. Alternately, the
principles may be developed as a separate approved policy and referenced within 14.18.010.
1. City’s Primary Role and Coordination of Public Supply
Organization
Role of community – stakeholder input (on-going)
Management of existing public supply
Responsibility for new supply
2. Defining Priority Customer for On and Off-Street Systems (Public Supply)
3. Capacity Management
Triggers for decision-making
Shared parking
Pricing
New supply based on demand-driven parking rates
4. Information Systems
Performance metrics, monitoring, and reporting
User information
5. Integration with other modes
6. Financial viability
To improve the likelihood that the intent and purpose for parking management will be carried out over time, a consensus set of
principles should be incorporated into the City Code and Policy.
B. Simplify Minimum Parking Requirements for the Downtown Area, as
now Provided in Chapter 14.18.040
The City’s Chapter 14.18.040 is structured with over 50 different use designations for which parking is required as a condition of
development. These standards may not recognize or provide for the elastic nature of parking demand in a mixed-use downtown
development environment.
It is recommended that parking requirements for the Downtown area be reduced from the current 50 designations to five use types for
the Downtown area. This would include minimum parking standards for categories such as:
1. Residential (ownership)
2. Residential (rental)
3. Commercial/retail
4. Institutional
5. Free-standing (single use)
Each of these use types would have a single minimum parking standard that would be calibrated to actual demand. In order to
implement this idea, data collection and a future analysis specific to the effort would be required. In the event that the data collection
and analysis shows that there is not significant differentiation between a pair of categories, such as residential, or that another
category is needed, the list above will be modified.
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C. Encourage All Parking Approved Under Chapter 14.18.040
(Sections A – F) be Made Available to the Public
The primary idea explained in this section is to encourage new privately owned parking be made available to the public. It is not
advocating that private parking be required to be made available to the public. The form of encouragement may reside in various
incentives the city may provide to private owners, including the example described.
Many cities do not allow parking approved within a minimum requirement to be provided to other “non-accessory” uses, thereby
limiting the sharing of parking that may be underutilized or available during evenings, weekends or events. Based on existing City
policy and vision documents, encouraging shared parking within existing and new developments is a key goal to maximize parking
resources to the highest degree. However, the City’s code is not clear on operating allowances and requirements that encourage
existing and new parking to be shared in a manner that maximizes the use of parking that is built.
A model, such as the Dana Point, California model, allows developers to choose a lower minimum requirement for commercial parking
(2.0 stalls per 1,000 square feet) if they are made available to the public. If the developer will not provide parking to the public then
the citywide zoning requirements for parking continue to apply (which are higher, would cost the developer significantly more, and
could result in oversupply and continued vacant parking spaces). Another model, the Portland, Oregon model, simply indicates that
new parking approved in the downtown area is “commercial” parking, meaning it allows it to be used/shared with any other use in the
downtown area. This is at the parking owners’ discretion and does not require any further approvals from the City.
It is recommended that an additional Section (G) be added to Chapter 14.18.040 that would state:
“G. Operation. Parking approved under this section may be operated to serve the uses for which the parking was approved,
shared with other uses within the Downtown Parking Assessment District, and/or be made available to the public.”
The suggested language above includes the effect of the recommendation of this section as well as section 5.3 of this report.
D. Clarify Chapter14.18.060 Section A – Downtown Parking Assessment
District
Currently, the code language related to the Downtown Parking Assessment District may not be clearly understood by all who read it.
As outlined, Chapter14.18.060 Section A allows parking for non-residential uses in the Downtown Parking Assessment District to be
“provided by the Parking Assessment District.” This is applicable for the first 1.0 floor area ratio (FAR) of the total SF of the building.
This provision thereby waives minimum parking requirements for the first 1.0 FAR of new development.
It is not clear whether the language “provided by the Parking Assessment District” confers an entitlement to parking for the new user
(up to 1.0 FAR) within existing public (City owned) supply or that the minimum requirement for that portion of the FAR is simply waived
with no further responsibility by the City.
A recommendation is for the City to continue discussions in regards to the original intent of this code provision, particularly if there is
interest in expanding the Downtown Parking Assessment District to other areas. An example of language could state:
A. “Minimum required parking for up to 1.0 FAR of the total square footage of the building is provided by the parking assessment
district is waived. “
As potential new development occurs, it is key that the City is clear with entitlement or no entitlement (waiver only).
Associated with this is the idea that the boundaries of the Downtown Parking District could be expanded to adjacent blocks that have
similar land use and parking characteristics as the existing district. The City could desire to move the boundaries east toward US 101
and west toward or past E Street, if there is a desire to pull those blocks into the benefits provided by the district.
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E. Clarify Chapter 14.18.080 – Parking Requirement for Reciprocal Uses
With Shared Parking Facilities
Chapter 14.18.080 states that when “two or more uses share a common parking area and when a significant and complementing
variation in period of daily demands occurs (i.e., exclusive day and night uses), the zoning administrator may grant reductions in
the total parking required through a use permit; provided, that in no instance shall the total parking required be less than would be
required for any one (1) of the independent uses.” This is a good provision to have in the code as it supports and encourages shared
uses in mixed use environments. However, it lacks a reference to how the shared use reduction request would be presented to the
zoning administrator. For instance, through a shared use study conducted by a parking professional or transportation engineer. It is
often good to leave these types of requirements open ended (therefore flexible), but there are also issues related to equity between
developments where one request is approved and another denied. If a standard format is specified it can eliminate issues in the future
and more shared use applications will be pursued by developers (leading to less parking built).
It is recommended that current language in this provision be revised as follows:
“When two (2) or more uses share a common parking area and when a significant and complementing variation in period of
daily demands occurs (i.e., exclusive day and night uses), the zoning administrator may grant reductions in the total parking
required through a use permit; provided, that in no instance shall the total parking required be less than would be required for
whichever of any one (1) of the independent uses is greatest. The zoning administrator will base the grant of reduction on a
shared parking demand study provided by the applicant and compiled by a transportation engineer or parking professional.”
F. Chapter 14.18.130 – Parking Facility Dimensions
Many cities size their minimum parking dimensions to standards that are more applicable to suburban surface lots where land area
is not always a significant constraint on development. For instance, the City’s aisle width standards range from a minimum of 20 feet
(ft.) (one-way, non-parallel) up to 26 ft. (two-way) depending on the angle of the built stall. These are very generous standards for
downtown areas, particularly downtown areas where geometries and cost to build for parking garages are extremely challenging. In
short, the larger the aisle width, the bigger the cost, as more concrete will be required during building.
The City does also provide an allowance for reduced parking dimensions within the Downtown Parking District. Further reduction of
the dimensions within the district could be considered by the Public Works Department.
Many cities are moving to more urban standards for garages (in general) and downtowns (in particular). Table 14 is an example from
Portland, Oregon which demonstrates a more compact urban form approach. Portland has a single minimum stall width (8 ft., 6 inches
[in].), which has eliminated compact stalls. These standards have been applied since 1996 and have successfully resulted in efficient
parking developments.
The City could revise its dimension standards in Chapter 14.18.130 to distinguish requirements for surface lots and for parking
garages, particularly for the Downtown area. A more urban standard for garage development can support more cost feasible parking.
An example set of standards are provided in Table 16, is based on standards from Portland, Oregon.
Minimum Parking Space and Aisel Dimensions
Angle (A)Width (B)Curb Length (C)
One-Way Aisle
Width (D)
Two-Way Aisle
Width (D)Stall Depth (E)
0 (Parallel)8 feet 22 feet, 6 inches 12 feet 20 feet 8 feet
30 8 feet, 6 inches 17 feet 12 feet 20 feet 15 feet
45 8 feet, 6 inches 12 feet 12 feet 20 feet 17 feet
60 8 feet, 6 inches 9 feet, 9 inches 16 feet 20 feet 17 feet, 6 inches
90 8 feet, 6 inches 8 feet, 6 inches 20 feet 20 feet 16 feet
Table 16: Recommended Design Dimensions (Garage Parking Space) Example: Portland, Oregon
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G. Design Standards (Exterior and Ground Floor) for Parking Garages
Currently, there are no clear design standards for parking structures in the code (other than 14.18.160 I - Parking lot screening and
landscaping).
The impact of above grade parking structures can have a significant impact on the Downtown area; from circulation, pedestrian scale,
architectural compatibility, and activation of the ground level. It is recommended that a code section be added in Chapter 14.18 to
clearly delineate standards for the design and development of parking structures such that, where appropriate, a new structure:
1. Complements the architectural integrity of the surrounding area
2. Provides ground floor active uses on the street frontage
3. Aligns elevator/pedestrian plazas toward transit and retail
4. Provides opportunities for the parking to be used by people parking at different land uses
5. Encourages public access
Garages, particularly those that leave vehicles on the ground floor can, like surface lots, deaden activity at the street level. Appropriate
locations to require active ground floor uses in new parking garages are locations where there are high pedestrian volumes and/or
adjacent uses have a high amount of ground floor active uses already, such as adjacent retail space.
H. Amend Chapter 14.18.220 B - On-site and Remote Parking
Section B of Chapter 14.18.220 limits remote parking areas to within 500 feet of the specified use. It also states that remote areas
may serve more than one use, provided that the gross number of spaces available shall not be less than the combined requirements
for all uses served. This language could have negative implications if the City were to pursue future shared “district” parking facilities
and downplay the importance of transit, bike, and walk linkages that could extend beyond 500 feet. In Chapter 14.18.230 - Parking
spaces—In lieu payments, there is no distance requirement for parking provided because of in-lieu payments which will be “located
as to serve primarily the general area and class of zoning district from which the respective in-lieu payments are derived.”
Also, if the idea is that shared parking can result in demand that is less than the combined requirements of all uses served (by
accounting for varied peak hours); the standard as currently written encourages more parking than might be necessary.
It is recommended that current language in Chapter 14.18.230 Section B be revised as follows:
“B. Remote parking areas shall be located within five hundred feet (500 ft.) of the specified use and shall possess direct
and convenient pedestrian access. In the Downtown area, remote parking areas shall be located within the Downtown
Parking District or within 1300 feet of the specified use. Remote areas may serve more than one use, provided that the
gross number of spaces available shall not be less than the combined requirements for all uses served, unless the zoning
administrator grants a reduction of stalls based on a shared parking demand study provided by the applicant and compiled by
a transportation engineer or parking professional.”
I. Innovative Parking Solutions
In discussions with the 2017 stakeholder group, there was significant interest in allowing for innovative parking solutions. There are
several automated parking systems commercially available that can reduce the cost and building area needed to supply structured
parking. While it does not appear that City code specifically prohibits the use of automated parking, there is a section of code that may
pertain and should be modified.
It is recommended that Chapter 14.18.120 (Tandem Parking Prohibition) be amended to add a further exemption to the prohibition.
Additional language could take the form of:
E. As a part of an automated parking system or similar mechanical parking devices
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5.3 Off-street Parking Requirements
The City currently uses a variety of methods to manage parking in the Downtown area including requirements for off-street parking
to support land uses and new development. Parking regulations in the City are currently based on regional or national standards
and are not calibrated to the existing inventory or the current use. The recent data collection effort in Downtown showed peak hour
occupancies demonstrating underutilized off-street facilities. Parking regulations should also support the City’s goals for growth,
development, and a thriving Downtown. As the City considers alternative options for parking management, the options outlined below
will help San Rafael achieve goals for the future of its Downtown, including:
• Continued growth in commercial and residential activity Downtown
• Optimized use of existing capacity, managing for 85 percent occupancy
• A safe, attractive, and well-signed Downtown parking system
• A system that integrates other modes of transport
• A right sized parking system, support financially feasible development
• Financially sustainable parking operations
Off-street parking in the City is generally underutilized, especially for private parking facilities, which may indicate that the current
requirements are higher than the actual parking demand. Data from this study suggest that weekday peak hour parking demand
represents just 61 percent of supply weekdays in private off-street facilities. When public lots and on-street supply are added to the
demand equation; peak weekday demand raises to 66 percent of total supply. Weekend parking demand totals just 41 percent in
private lots, rising to just 46 percent when public on- and off-street assets are combined. Overall, the data suggest that parking is
overbuilt in the Downtown Planning Study Area.
Data observations are unable to specifically link demand to the specific land uses (and their occupied building area) delineated in
the City’s code section 14.18.040 - Parking requirements. Chart 14.18.040 of the code segregates nearly 90 separate land uses for
which specific and unique parking minimums are stated. This is done on purpose to indicate that on an areawide basis, parking is
underutilized. While some individual lots are parked at or above 85 percent occupancy, the aggregate parking supply is underparked.
Given that the entire parking system is 34 percent to 39 percent overbuilt based upon aggregate assessments for demand for all
uses in the Downtown Planning Study Area; it is safe to assume the existing minimum requirements for parking may be too high. This
can create barriers to new commercial and residential production given the high cost of parking construction and the current market
feasibilities.
The City’s current system has some identified deficiencies. The following provides a description of parking management strategies and
regulations, including options, based on national standards, context-sensitive standards, and market-driven standards.
Parking Requirements - Options
Option 1: National Standards (Status Quo)
This option involves maintaining current parking standards and requirements based on national standards versus using local
conditions to inform parking management. To a degree this is where the current City code is, with no policy or data links (that the
consultant could find) that justify or demonstrate that the parking minimums required have any correlation to actual demand for such
uses.
Challenges with this option include the following:
• Current standards have resulted in an over-supply of parking based on recent data collection.
• Does not acknowledge actual parking demands, capacities, land use availability, and cost of parking provision in the Downtown
area.
Option 2: Context-Sensitive
Considering the aggregate nature of parking demand and supply in the study area, the City would undertake a pilot program for five or
more years to reduce all current minimum parking by the current demonstrated overbuild in the system during the weekday peak hour
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(i.e., reduce requirements by up to 20 percent). This option would require the City to routinely monitor parking utilization to track and
measure (a) the impact of new reduced minimum standards (by land use type delineated in 14.18.040) as new developments (with the
lower requirement) come on-line; and (b) refine regulations using the same peak hour demand methodology to recalibrate to changing
conditions and evolving behaviors.
Benefits of this option include the following:
• A better understanding of existing resources and how they are being used since more data is available.
• Maximized efficiency of the existing parking system with a better understanding of existing demand and occupancy (though not
to specific land uses).
• Parking requirements that are based on actual aggregate peak hour parking demand for all uses in the Downtown area.
• Understanding of future resource needs through continual monitoring.
Option 3: Market-Driven
The market-based approach involves allowing the market to drive parking provision. This management option allows developers to
determine the amount of parking that will be provided in their development based on the demand for parking they expect, depending
on the land use type. Market-driven parking management may include maximums so that the City can set a ceiling for parking built,
but setting no minimum requirements for parking.
Benefits of this option include:
• Economic efficiency for developers since parking supply is generally built at a level of demand that considers multiple feasibility
factors rather than a static pre-established minimum.
• An efficient use of space/land within a building (or site) since it is less likely that unused parking spaces will be built.
• Reduced barriers to development, which could result in new and more compact commercial and residential development in the
Downtown area.
• A parking supply that is consistent with the urban character and density of the City.
• Increased parking efficiency, whereby existing underutilized supplies become more attractive as share use opportunities.
It is important to note that eliminating minimum parking requirements does not mean that parking will not built (as evidenced
regarding “pipeline projects”), only that the developer and the market for a specific land use can determine the most feasible,
marketable, and right sized approach. Such an approach would consider requirements from financiers, the availability of supply in
the existing market, marketability of the product, and market competitiveness with similar uses (internal and external competitors). A
market-driven approach relies on the property owner, the developer, and the market to determine the appropriate amount of parking.
Recommendation
Recent data collection results that show the existing parking system is underutilized, which is an indicator of a parking code that may
require more parking than is needed to feasibly support a development.
It is recommended the City initiate a pilot program based on Option #2, above, in which the parking requirements for new development
in the Downtown parking district are reduced by a further 20 percent from the current requirements. The pilot program should last
for a sufficient period of time, such as five years, to allow for new development to be approved and built with the reduced parking
requirements. If there is sufficient development activity during the pilot program, the effect of the reduction should be monitored.
Based on the findings, the reductions could be discontinued, continued, or enhanced. Parking standards could then be periodically
refined and incrementally adjusted through data updates to facilitate a right sized code.
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5.4 Shared Parking
The documented surplus of off-street parking in the Downtown area indicates that a shared use parking program should be actively
pursued by the City and the Downtown Business Association.
Recommendation
Identify off-street shared-use opportunities based on data from the 2016 parking study and pursue share use agreements.
• Establish a Business-to-Business and Business-to City outreach and communications partnership on parking issues, education
and planning; a Customer First Partnership with the City’s BID.
• Establish a program for narrowing surplus sites to “opportunity sites,” begin outreach to opportunity sites, negotiate agreements,
and initiate program to direct targeted users (visitors/employees/residents) to shared use facilities.
• Ensure that there are no code limitations to sharing existing parking for non-accessory uses.
Observed data demonstrate that there are significant surpluses of parking in the existing off-street parking system, in both the public
and the private parking supplies. Table 17 provides a summary of this finding. As the table indicates, there are 5,082 parking stalls
located in off-street facilities in the Downtown vicinity. Of this total, 3,785 stalls (75 percent) are located in privately owned parking
facilities; publicly owned facilities total 1,297 stalls (25 percent).
At the weekday peak hour, there are approximately 1,807 stalls that are empty and unused.1 Of this total 1,465 stalls (81 percent)
are located in private facilities. This pattern repeats itself on Saturday, when the surplus of unused off-street parking grows to 3,020
stalls of which 2,249 (75 percent) are in private control. The ability to capture these stalls, to direct new and future parking demand
into existing supply versus building additional supply, will create efficiencies in current operations of parking and development costs
associated with new land uses. The large parking surplus in private control indicates that the solution requires private participation
and partnership. In other words, all partners in parking should be investing in solving Downtown’s parking issues. The solution to
parking demand cannot be solved only in the public supply or by the City alone.
Shared Parking
Traditionally, parking management allocates the use of a given parking space to a specific land use on a single site. However,
this single use parking system does not allow for use of these spaces when they are not occupied. Shared parking is a parking
management tool that attempts to allow for more efficient use of parking spaces, by allowing them to serve two or more land uses.
By taking advantage of underused parking spaces already built, shared parking can reduce the number of spaces necessary to meet
demand for a given land use, parcel, or area; reducing the amount of land and accompanying cost necessary to supply parking. This
reduction can create a variety of benefits for development, business interests, and urban design and communities, including:
• Allows existing development to redeploy underutilized parking spaces to serve/benefit a larger community of users within a
neighborhood/business district.
• Allows new developments the flexibility to reach parking demand in the most cost-effective way without adding new, extraneous
parking stalls to their community in excess of needed capacity.
• Provide more opportunities for parking groups to meet their needs.
• Allows for the flexible management of a parking supply, which leads to greater efficiency in the supply and reduces overall
demand for parking in new development.
• Can provide economic incentives to owners of underused supply (i.e., monthly, daily, weekend, evening, and event pricing).
Example Programs
Shared parking programs in various cities have had success in capturing unused supply in private facilities. For instance, the City of
Seattle, Washington initiated e-park in partnership with the Downtown Seattle Association (DSA). e-park directs visitor parking into
12 privately owned parking garages in Seattle’s downtown, that were identified (through data collection efforts) as having significant
1 If this supply had to be replaced with structured parking, assumed at a cost of $32,000 per stall, the value of these unused spaces is approximately $57.8 million.
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surpluses of parking. For the most part, these 12 garages were originally sites serving single site office towers focused on tenant
employee parking. The City of Seattle, in concert with the DSA:
a. Catalogued opportunity sites (facilities with surpluses).
b. Conducted peer-to-peer outreach to building/parking owners.2
c. Negotiated shared use agreements with willing partners.
d. Developed protocols for tracking, reporting, and marketing the program.
A key foundation piece of the e-park program is its branding and marketing component. The e-park logo is incorporated into entry/
exit plazas at all participating sites and is supported with a marketing and communications program support by both the City of Seattle
and the DSA.
The cities of Ashland, Gresham, Salem, and Oregon City, Oregon initiated shared use parking programs using a Customer First
approach. The focus of these programs was to transition downtown employees (who were monopolizing on-street parking) into off-
street facilities. Each of these cities:
a. Conducted extensive data collection efforts to identify potential surpluses of parking in the off-street supply (generally public
sector/city led).
b. Engaged the downtown business associations to lead in outreach, communications, and education of potential private sector
partners.3
c. Based on data efforts, developed a short list of opportunity sites and identified target owners.
d. Established a target goal for the number of downtown employees to transition into opportunity sites.
e. Initiated outreach to owners of private lots.
f. Negotiated shared use agreements.
g. Obtained agreements from downtown businesses to participate in employee assignment program.
h. Created and sustained marketing and communications programs to support on-going
awareness of the program.4
A key to each of the Oregon examples is the cataloguing of sites and a filtering process to
determine which sites are actually “opportunity sites.” A recent example is Ashland, Oregon, whose
parking plan was just adopted in 2016, launching in 2017.
In advance of their 2017 plan launch, Ashland and its Chamber of Commerce identified 51 downtown parking sites with parking
surpluses. They have begun a “filtering” process that examines each of the 51 parking sites; intending to narrow the number of sites
to a manageable list of sites with a high probability of success.
2 Peer-to-peer outreach involves joint efforts between the City of Seattle and the DSA to make contact with private parking supply owners and negotiate shared use
agreements. Having the DSA in a “lead” role in this process has proven highly beneficial as the outreach is based in the downtown business association’s vision for
downtown, emphasizing a business based partnership for parking in the downtown. The program began with seven facilities and has now grown to 12.
3 Gresham and Oregon City both have active Main Street Associations. Salem partnered with the downtown Business Improvement District. Ashland has engaged with
its downtown Chamber of Commerce and is launching its program in 2017.
4 See Attachment A
Off-Street Supply Supply
Weekday Peak Period (1PM - 3PM)Saturday Peak Period (1PM - 3PM)
Occupancy
(Spaces)
Occupancy
(%)Surplus
Occupancy
(Spaces)
Occupancy
(%)Surplus
Public Garages/Lots 1,297 955 74%342 526 41%771
Private Lots 3,785 2,320 61%1,465 1,536 41%2,249
Total Off-Street Supply (Study Area)5,082 3,275 64%1,807 2,062 41%3,020
Table 17: Summary of Off-Street Occupancy (San Rafael, CA)
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The filter looks at each site for:
• Reasonable availability of supply – only sites with 25 or more stalls of surplus are considered an opportunity.
• Proximity – only sites that are within 750 feet of key visitor and employment uses are
considered (focused on a reasonable walk to a user’s intended destination).5
• Condition of site – all filtered opportunity sites are then evaluated for quality of lighting,
pedestrian connectivity, pavement condition, striping, and potential for signage. Sites that
are lacking in these areas would have plans for improving conditions created, if the property
owner becomes a willing participant in the shared use program.6
Applicability to San Rafael (Opportunities and Challenges)
The documented availability of off-street parking creates a compelling case for initiating a shared use program in the City. Key
elements of such a program will require:
Opportunities:
1. Data: The City has a very current database of information regarding surpluses of parking and its location.
2. The Downtown San Rafael Business Improvement District: As inferred earlier in this discussion, the most successful shared use
programs are tied to broader downtown visions embraced by the
business community through their business associations. Cities
are a necessary partner to the vision, but the outcome of the vision
is greater economic growth and vitality within a district, a private
sector benefit. This relationship places parking as a community
resource that should not only benefit the owner of the parking (and
his/her tenants and customers), but the entire downtown, as well.
As such, a foundation piece for a successful shared use program is
a peer-to-peer communication of the purpose, value, and desired
outcome of shared parking; something best led by the business
community. The willingness of the City’s BID to initiate a public
private partnership (P3) with the City to structure and implement
a shared parking program project in the Downtown area presents
itself as a key opportunity for capturing this supply.
3. Potential system efficiencies: Cities that have been successful
in capturing unused parking supplies have seen that success
correlated into financial benefits to parking owners and reductions
in parking need for new development.
Challenges
4. Code: Many cities do not allow parking approved within a minimum
requirement to be provided to other “non-accessory” uses, thereby
limiting sharing of parking that may be underutilized. Based on
existing City policy and vision documents, encouraging shared
parking within existing and new developments is a key goal,
intended to maximize parking resources to the highest degree.
However, the code is not clear on operating allowances and
requirements that encourage existing and new parking to be shared
in a manner that maximizes the use of parking that is built.
5 Sites outside this “walk corridor” are not necessarily eliminated from the list if they are currently, or planned to be, linked to transit/shuttle connections.
6 A shared use program in Kirkland, Washington created an incentive fund that was offered to private sector participants to fund lot improvements (lighting, signage,
etc.). Ashland is considering such incentives. The Seattle e-park program provides all signage to the parking owners at no cost, as well as other incentives (software
upgrades, façade improvements) in return for program participation.
Customer First Example (Salem, Oregon)
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It is recommended that an additional sub-section (G) be added to 14.18.040 that would state:
“G. Operation. Parking approved under this section may be operated to serve the uses for which the parking was approved,
shared with other uses within the Downtown Parking Assessment District, and/or be made available to the public.”
Code and policy should be very clear that shared use arrangements are both encouraged and allowed. The recommended language
above includes the effect of the recommendation described in this section as well as section 5.2.C of this report.
5. Time: A shared use program, intended to match those needing parking to parking that is underutilized, requires on-going
outreach and management. Many cities establish shared use policies and code provisions that support those policies and code.
But the approach is a “set it and forget it” format; lacking communications, outreach, on-going data collection, management, and
marketing. To be successful, the City will need a program framework that is not in place at this time. Examples from other cities
described herein provide a template for success and the partnership with the business community that will be necessary. All
examples involve the investment of time and resources by project partners.
6. Education: Convincing potential partners to share parking requires outreach and education. Reluctance to share parking can hinge
on questions related to reliability, safety, maintenance, and cleanliness, and not seeing the overall benefit of shared parking for an
owner and the broader downtown. A shared use program in the City will need to have outreach materials prepared that answer
these questions, sell the program, and encourage owners of surplus supply to participate. Again, this highlights the important role
of a P3 with the Downtown BID.
7. On-going marketing and communications: Once implemented, shared use programs are generally tied into broader marketing and
communications programs that support public on- and off-street parking systems. Marketing and communications need to be
sustained, managed and funded. Key components of such programs include:
Property owner outreach and education.
Employee education program(s).
Maps and other visitor communications materials to identify parking availability
and “rules of use.”
Parking/visitor information kiosks.
Co-marketing opportunities with retail shops, hotels, restaurants, event venues.
Alternative mode education and incentives.
Interactive website(s).
Tying all information to new brand/logo for public and shared use facilities.
8. Routine data collection/performance measurement: On-going data collection will be necessary to update system performance
and document impacts of a shared use program (and other elements of a larger parking management plan).
The Downtown area has a significant amount of unused parking located in off-street parking facilities. The combined weekday total
of unused parking at the peak hour is 1,807 stalls. If considered in the context of replacement value, these stalls represent nearly $58
million of parking. Given this, it is incumbent upon the City to work with the business community to identify how much of this parking
could be captured to provide parking for both existing and new businesses/developments in the Downtown area. Utilizing these
spaces can result in a more efficient parking system (getting the right car to the right stall); provide revenue value to parking owners
and lower long-term parking development costs.
Capturing the benefit of these stalls will not be a simple task. Shared use programs in other cities are time consuming, organized,
strategic, and involve near-term and on-going investment of resources. Initiating a shared use program in the City is highly
recommended because the long-term benefit potential is high.
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5.5 SUMMARY
The list of recommendations provided in this section were developed within the context of a thorough policy, strategy, and code review.
These revisions will result in policy and code that is more in line with industry best practices and supportive of existing planning that
calls for compact urban development, more efficient parking, shared uses, and encouragement of alternative modes.
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6. BICYCLE PARKING
This section focuses on the assessment of the existing bicycle infrastructure related to parking and describes:
• Existing bicycle parking facilities;
• Planned bicycle parking facilities;
• Current bicycle parking requirements; and
• Recommendations to improve bicycle connectivity and parking facilities.
A well-connected bicycle network will reduce the distance bicyclists must travel to reach their destinations. Such a network has many
connections, direct and convenient routing, few dead-ends, and minimal physical barriers. Gaps in bicycle infrastructure (paths, lanes,
access, and bicycle parking) can be a psychological or literal barrier to biking and walking. Connecting bicycle facilities to transit is
very important to making transit as attractive as possible.
Strategies to improve bicycle connectivity include:
• Making sure bicycle facilities are constructed as a matter of course through a Complete Streets Policy.
• Prioritizing access to transit.
• Providing safe and secure bicycle parking and storage, on-site in private developments and in public spaces.
• Improving the proximity of bicycle and pedestrian facilities to the Downtown area.
It is important to identify visible and safe routes to housing centers, job centers, and transit hubs, while addressing gaps and obstacles
to form a unified system.
Wayfinding for bicycles is presented in Section 8 in this document.
6.1 Existing Bicycle Facilities
An inventory of bicycle parking facilities was taken on January 6th, 2016. Bicycle parking was observed within the Downtown Planning
Study Area and at Dominican University. The following data was collected as part of the survey:
• Location;
• Classification;
• Class I: long-term, secure parking facilities such as lockers, cages, and bicycle stations;
• Class II: short-term parking facilities such as racks;
• Capacity; and
• Condition (good/fair/poor)
A total of 278 bicycle parking spaces were observed at 76 different facilities within the study area.
Figure 44, on page 74, illustrates the location of these parking facilities with a 200-foot ft. buffer to approximate a one-minute
walking distance. The majority of these facilities are single inverted U-shaped racks located along 4th Street. Most facilities were
Class II, with the exception of bike lockers located in the Caltrans Park & Ride Lot. Full bicycle parking inventory data is provided in the
Appendix.
When judging facilities’ conditions, a rating of “good” (no visible damage or problems), “fair” (some damage, but still usable and
secure), or “poor” (unusable/insecure) was provided. All facilities were rated “good” except for one rack located on 4th Street, which
was rated “fair.”
Cyclists prefer to park as close to their destination as possible, and will often choose to lock their bike to nearby objects (such as trees,
signs, or parking meters) if a rack is not immediately available. This was confirmed in the field, where it was observed that cyclists
often chose to lock their bikes to a tree or street sign directly in front of their destination instead of a bike rack across the street (see
Figure 43).
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Figure 43: Bike Parking Utilization on 4th Street
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Figure 44: Existing Bicycle Parking Facilities
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Bicycle Parking Facility (Lockers)
Bicycle Parking Facility (Racks)
200-Foot Buffer
LEGEND
Class 1 Bike Path
Class 2 Bike Lane
Class 3 Bike Route
City of San Rafael Downtown Parking/Wayfinding Study
Figure 1: Bicycle Parking Locations
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6.2 Planned and Proposed Bicycle Facilities
The San Rafael Bicycle/Pedestrian Master Plan (2011) makes the following recommendations related to bicycle parking:
• Encourage Marin County Transit to improve SRTC to include increased bicycle parking and weather-protected storage.
• The addition of bicycle parking, including covered bicycle parking, according to national best practices, where feasible.
• Install additional bike parking on commercial roads such as 4th Street. Explore constructing a “bicycle parking lot” near the
intersection of 4th and A Streets. Add additional bike parking near the Rafael Theater.
The SMART Downtown San Rafael Station Area Plan makes the following recommendations related to bicycle parking:
• If the Bettini Transit Center is relocated to the site east of the SMART station, consider building a bicycle parking facility shared
with the SMART station.
• Locate a “bike station”—an indoor facility for longer-term bike storage—in a ground floor space near the transit complex.
• Consider allowing bicycle parking in lieu of some portion of required automobile parking.
In addition to proposed facilities in the above planning documents, the Transportation Authority of Marin (TAM) conducted a feasibility
study for a bike share system in January 2013. Within Downtown San Rafael, stations were proposed at SRTC Downtown, and 4th
Street (west end). The study did not propose specific sites for these stations.
6.3 Current Bicycle Parking Requirements
The City’s zoning code has the following requirements for bicycle parking:
• Bicycle parking shall be required for all new nonresidential developments with 30 or more parking spaces, and for all public/
quasi-public uses.
• Number of short-term spaces required: Five percent of the requirement for automobile parking spaces, with a minimum of one
two-bike capacity rack.
• Number of long-term spaces required: For nonresidential buildings with over (10) tenant-occupants, five percent of the
requirement for automobile parking spaces, with a minimum of one space.
• The number of short-term spaces required for public/quasi-public uses: To be determined by a parking study, or specified by a
use permit.
6.4 Recommendations
Based on a review of planned bicycle parking facilities and field observations, the following improvements are recommended. Figure
47 illustrates the locations of these recommended improvements.
Parking Facilities
Along 4th Street, install single inverted U-shaped bike racks in locations where they are currently not immediately accessible. The
most suitable location for this is along the north side of 4th Street between Court Street and E Street. Currently, there are no facilities
along this stretch of 4th Street. Although there are racks available on the south side of 4th Street, the added inconvenience of having
to walk farther and cross a major street to reach one’s destination leads cyclists to instead use other objects (trees, street signs) to
park their bikes. Other suitable locations include the north side of the Cijos Street/4th Street intersection, and near short-term uses on
4th Street east of Highway 101.
Installation of a bicycle corral (Figure 45) on 4th Street, adjacent to City Plaza. An on-street corral will replace one on-street vehicle
parking space with eight to 12 bicycle parking spaces.
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Install bicycle rooms/cages (Figure 46) near SMART/SRTC and major employment centers. Bicycle cages are fenced cages or rooms
that have bike racks inside and are access-controlled. They can be sized based on the allowed space, can be located inside an
existing building or as a standalone structure, and are typically accessed with a cardkey or keypad. Ideal locations for this kind of
facility in the City would be in the relocated transit center and in the Downtown garages (A Street or C Street) to encourage bicycle
commuting to and from Downtown employers. Within the Downtown garages, existing vehicle parking spaces can be converted to a
bicycle cage space by using simple fencing and an access-controlled gate. If a bicycle cage is infeasible at the relocated transit center
due to space constraints, instead consider using bicycle lockers for their smaller footprint.
Figure 45: On-Street Bicycle Corral
Figure 46: Bicycle Cage
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Zoning Regulations
Allowing for reductions in parking requirements for developers who provide bicycle parking should be considered. Many cities allow
for bicycle parking to substitute motor vehicle parking up to a certain maximum. For example, the City of Portland, Oregon allows
every five non-required bicycle parking spaces to reduce the motor vehicle parking requirement by one space, up to a maximum of 25
percent of required parking. Table 18 lists local and national examples of bicycle parking reductions.
Requirements or incentives for showers and clothes lockers in new commercial developments to encourage bicycle commuting should
be considered. Table 19 lists local and national examples of shower requirements and incentives written into local municipal codes.
Table 19: Residential Bicycle Parking Requirement Examples
Location Allowed Parking Reduction Maximum Allowed Reduction
San Francisco, CA One Class 1 space for every two dwelling units up to 50
One Class 1 space for every four dwelling units over 50
No bicycle parking required for senior citizen or
disabled housing. Group housing requires one
Class 1 space for every three bedrooms
Oakland, CA One Class 1 space for every four dwelling units, one Class
2 space for each 20 dwelling units
Developments with private garages for each
unit. Two-family dwellings or smaller
Santa Monica, CA One Class 1 space per bedroom. Class 2 space
requirement is 10 percent of the Class 1 requirement,
with a minimum of two Class 2 spaces per project
Senior citizen housing requires 0.5 Class 1
spaces per bedroom and 25 percent of Class 1
requirement for Class 2 spaces
Portland, OR One and a half Class 1 spaces per dwelling unit in Central
City; 1.1 spaces per unit elsewhere. One Class 2 space for
every 20 dwelling units, with a minimum of two spaces
per project
Group living facilities require one Class 1 space
per 20 residents. Dormitories require one Class
1 space per eight residents
Santa Cruz, CA One Class 1 space for every dwelling unit Duplexes exempt from bicycle parking
requirements
Requirements or incentives for showers and clothes lockers in new commercial developments to encourage bicycle commuting
should be considered. Table 16 lists local and national examples of shower requirements and incentives written into local municipal
codes.
Table 18: Bicycle Parking Reduction Examples
Location Allowed Parking Reduction Maximum Allowed
Reduction
Portland, OR Every five bicycle parking spaces above requirement = one vehicle space 25 percent of vehicle parking
requirement
Denver, CO Every six bicycle parking spaces above requirement = one vehicle space 5 percent of vehicle parking
requirement
San Jose, CA Every 10 Class 2 or every five Class 1 spaces above requirement = one
vehicle space
10 percent of vehicle parking
requirement or two vehicle
spaces, whichever is less
Santa Monica, CA Every five bicycle parking spaces above requirement = one vehicle space 15 percent of vehicle parking
requirement
Oakland, CA Every six bicycle parking spaces above requirement = one vehicle space.
The additional bicycle parking provided must preserve the same proportion
of long-term and short-term spaces as was required by code
5 percent of vehicle parking
requirement
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Table 20: Workplace Shower Requirement Examples
Location Criteria Shower
Requirement
Locker
Requirement
San Francisco, CA Medical, professional,
general business offices,
financial services, business
and trade schools, and
general business services
0-9,999 SF None None
10,000-19,999 SF 1 2
20,000-49,999 SF.2 4
50,000+ SF.4 8
Retail, personal, eating and
drinking services
0-24,999SF.None None
25,000-49,999 SF.1 2
50,000-99,999 SF 2 4
100,000+ SF 4 8
Oakland, CA Commercial uses with 150,000 SF of floor area or greater.
All other uses exempted
Minimum of two showers
per gender, plus one
shower per gender for each
150,000 SF above 150,000
SF
Four lockers required per
shower
Santa Monica, CA Non-residential
development
0-10,000 SF None One clothes locker for 75
percent of Class 1 parking
spaces10,000-24,999 SF 1
25,000-124,999 SF 2
125,000+ SF 4
San Jose, CA Warehouse 0-84,999 SF 0 None
85,000-425,000 SF 1
425,001-635,000 SF 2
635,000+ SF Two showers, plus one
shower for every 425,000
SF above 635,000 SF
General Industrial 0-39,999 SF 0
40,000-200,000 SF 2
200,001-300,000 SF 3
300,000+ SF Three showers, plus one
shower for each additional
200,000 SF above 300,000
SF
Office, research, and
development
0-29,999 SF 0
30,000-150,000 SF 2
150,001-225,000 SF 3
225,000+ SF Three showers, plus one
additional shower per
150,000 SF above 225,000
SF
Sunnyvale, CA Sunnyvale, CA No bicycle parking requirement; instead, parking reductions granted for showers and lockers:
“The installation of employee showers and locker rooms may reduce required parking up to 3 percent of the total
spaces.”
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79San Rafael Downtown Parking/Wayfinding Study
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Figure 47: Recommended Bicycle Parking Locations
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Study Area Boundary
Recommended Bicycle Parking Facilities:
Lockers
Racks
Corral
Racks
Bicycle Cage
Existing Bicycle Parking Facilities:
LEGEND
City of San Rafael Downtown Parking/Wayfinding Study
Figure 5: Recommended Bicycle Parking Locations
Bettini Transit
Center
Bettini Transit
Center
C St GarageC St Garage
A St GarageA St Garage
Consider bicycle cage/lockers and
bike share station at SMART/SRTC
Consider bike share
station location
Locate bicycle corral in
or adjacent to City Plaza
Utilize space within existing
garages for potential bicycle cage(s)
Consider bike share
station location
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80San Rafael Downtown Parking/Wayfinding Study
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Marin County Bike Share
The TAM completed a bike share feasibility study in 2013 and is considering various options to implement a bike share program in
Marin County, either as part of the Bay Area Bike Share (BABS) program or as a separate system. Since that study was conducted, the
BABS system has begun operations. It is operated by Motivate, in partnership with the Metropolitan Transportation Commission(MTC)
and the Bay Area Air Quality Management District. BABS initially started out as a 700-bike pilot program, and is now planned to
expand to a 7,000-bike system by 2017, with stations located in San Francisco, San Jose, and the East Bay.
If the City were to participate in the BABS program, per MTC contract terms with Motivate (the private operator of the system), after
the deployment of the 7,000-bike system, other cities in the MTC region that want to participate in the regional bike share system can
develop a service agreement with Motivate using their own sources of funds. For a typical configuration, capital costs for bike share
equipment are approximately $5,600/bike, plus $4,000 per new station for installation activities. MTC has allocated $4.5 million in
funding for capital costs associated with expanding the bike share system to new communities. This funding would be distributed
through MTC calls for projects.
The 2013 bike share feasibility study proposed stations at the following locations:
• San Rafael Transit Center: There is limited space within the existing SRTC site to accommodate bike share stations of the same
size as those used in San Francisco; where sidewalk space is not available, bike share stations can be installed on-street by
removing parallel parking (see Figure 48). Alternatively, smaller, more flexible bike share pods could be implemented to reduce
the footprint of the station, or bicycles with wireless technology could be used. Wireless technology enables bicycles to be parked
at any public rack, instead of specific bike share stations. Ideally, the bike share station would be located at or near SRTC and the
Downtown SMART station, which will be located between 3rd and 4th Streets. The station should be in a location that does not
require cyclists to cross automobile-oriented 3rd Street to access the Downtown area. Potential on-street locations include 4th
Street between Lincoln Avenue and Hetherton Street.
• Downtown San Rafael: The area around City Plaza is an ideal location for a bike share station. It is centrally located, has
adequate off-street space available, and is located adjacent to a bike route on 4th Street. The station could be located either on-
street or within City Plaza itself. Potential on-street locations include 4th Street adjacent to City Plaza or Court Street on the north
side of City Plaza.
• San Rafael 4th Street (West End): An on-street bike share station could be located on 4th Street between E and H Street.
TAM is currently in discussions to implement a bike share pilot program in San Rafael, which would use smaller docking stations
than those used in the BABS program. The bicycles under consideration could also be parked at any public bike rack, since they
have wireless tracking technology located on the bicycle. TAM is considering installing seven to eight racks within the City. Currently,
the rack locations are yet to be determined, but may include the three above locations, as discussed in the 2013 feasibility study.
Additional recommended locations for bike share stations include City Hall and the BioMarin campus, to provide bike access to major
employment centers.
Figure 48: On-street Bay Area Bike Share station
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81San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
7. PEDESTRIAN NETWORK
All trips start and end with a pedestrian mode; whether it is from the car, bus, bike, or train to home, office, store, or movie theater.
Good connectivity provides easy access to key destinations for pedestrians. Excellent connectivity actively seeks to discourage car use
by making local trips easier and more pleasant by foot than by car. Connectivity affects the degree to which transportation networks
such as streets, walking, and cycling paths connect people to their destinations (including intermediate destinations, such as public
transport services). The good grid street system in the City allows for the ability to promote pedestrian activity.
This section provides an overview of existing pedestrian infrastructure in the study area. The area was assessed through field surveys.
Recommendations are made to improve the pedestrian experience and connectivity between Downtown origins and destinations,
including working, shopping, dining and leisure locations, parking garages and lots, the SRTC, and the SMART station. Planned
improvements have also been identified to enhance and promote pedestrian travel. The City study area includes sidewalks, crossings,
and walkways which vary significantly in condition, width, and ability to establish a seamless and first-rate pedestrian experience.
Wayfinding, which is integral to pedestrian mobility and connectivity, is addressed separately in Section 8.
This section discusses three key areas including:
• Existing pedestrian facilities assessment
• Planned improvements in the study area
• Recommendations for improving pedestrian connectivity
7.1 Existing Pedestrian Facilities
• Based on a review of the San Rafael Bicycle/Pedestrian Master Plan (2011), the SMART Downtown San Rafael Station Area
Plan (2012), and multiple field visits to the Downtown area , the following issues with the Downtown pedestrian network have
been identified. These issues focus on connectivity between major destinations (Figure 55 illustrates the routes between these
locations):
• SRTC to Downtown
The sidewalks on West Tamalpais Avenue between 3rd and 4th Streets are narrow, particularly on the east side of the street.
Parking meters and signs also obstruct the pathway (Figure 49). Some pedestrians were observed walking in the street due
to the lack of space for them to walk in both directions on the sidewalk. In addition, pavement on the west side of the street
is damaged (Figure 50).
Figure 49: Sidewalk on east side of
Tamalpais Avenue
Figure 50: Sidewalk on west side of
Tamalpais Avenue
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The intersection of Lincoln Avenue and 4th Street does not have pedestrian
signal heads (Figure 51). It is anticipated that this improvement will be
made as part of the RTSE project in Fall 2016.
• San Rafael Corporate Center (SRCC) to SRTC
The pedestrian route on the north side of 2nd Street between Tamalpais
and Lincoln Avenue requires pedestrians to detour around the triangular
landscape island at Ritter Street. The existing sidewalk on this route is
narrow.
North-south pedestrian crossings on 2nd Street at Lincoln Avenue and
Tamalpais Avenue require crossing in front of five lanes of traffic.
• SRCC to Downtown
At the intersection of Lindaro Street and 3rd Street, there is no pedestrian
crossing on the western leg of the intersection. Pedestrians were
observed jaywalking at this location to avoid the time delay of
making a legal crossing (Figure 52).
• Caltrans Park & Ride Lots to SRTC
On the east curb of Hetherton between Mission and 3rd Street, and
the west curb between 3rd and 4th Street, non-standard sidewalk
widths (less than 4 feet) and vegetation force pedestrians to walk
uncomfortably close to vehicle traffic. There is no sidewalk on the
east side of Hetherton between 2nd and 3rd Street.
• Curb Ramps
Generally, curb ramps in the Downtown area are Americans with
Disabilities Act (ADA) non-compliant, except within the vicinity of
SRTC (Figure 53).
Standing water was observed at multiple curb ramps after rainfall (Figure 54). Some curb ramps will be replaced as part of
the Regional Transportation System Enhancements (RTSE) project. These locations are located in Appendix I.
Figure 51: Lincoln Avenue and 4th Street
Figure 52: Jaywalking at 3rd Street and
Lindaro Street
Figure 53: ADA non-compliant curb ramp Figure 54: Standing water at curb ramp.
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Figure 55: Pedestrian Routes Between Major Destinations
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75San Rafael Downtown Parking/Wayfinding Study
Final Report - February 2017
Figure 56: Pedestrian Routes Between Major Destinations
101
City of San Rafael Downtown Parking/Wayfinding Study
Figure 7: Downtown Pedestrian Connections
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LEGEND
San Rafael Corporate Center to SRTC
Pedestrian Routes:
Caltrans Park & Ride to SRTC
San Rafael Corporate Center to Downtown
Downtown Public Parking to Downtown
SRTC/SMART to Canal Neighborhood
Dominican University to Downtown
Bettini
Transit
Center
Bettini
Transit
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SMART
Station
(Planned)
SMART
Station
(Planned)
San Rafael
Corporate Center
San Rafael
Corporate Center
Caltrans
Park & Ride
Caltrans
Park & Ride
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3rd & Lootens
Garage
3rd & Lootens
Garage
3rd & Cijos Lot3rd & Cijos Lot
A Street GarageA Street Garage
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84San Rafael Downtown Parking/Wayfinding Study
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7.2 Planned Pedestrian Improvements
San Rafael Bicycle/Pedestrian Master Plan
Table 21 lists the pedestrian improvements proposed in the San Rafael Bicycle/Pedestrian Master Plan (2011).
Table 21: San Rafael Bicycle/Pedestrian Master Plan - Proposed Pedestrian Improvements
Location Issue Project
Francisco
Boulevard West
Sidewalks are missing from SRTC to Rice Drive. Construct a sidewalk or pathway along
Francisco Boulevard West, connecting the
SRTC to the Mahon Creek Pathway trailhead
and to Rice Drive.
Grand Avenue
and 2nd Street
intersection
On the southwest island, the traffic signal pole is directly
in the accessible pedestrian path.
Relocate traffic signal pole.
Tamalpais Avenue
at Mission Avenue
Missing curb cuts at crosswalk across the southern leg
of the intersection (including large median island on
Tamalpais Avenue).
Add curb cuts to enable better pedestrian
movement, as well as ADA accessibility.
Mahon Creek Path
at Andersen Drive
Curb cut missing at end of pathway onto Andersen Drive. Add curb cut to provide better pedestrian
movement, as well as ADA accessibility.
Access on Mission
Avenue from the
Library/City Hall to
Boyd Park
The sidewalk ends abruptly with steep drop-off and there
is no sidewalk for the remainder of this section of the
corridor.
Conduct a study to find the best solution in this
area. A standard concrete sidewalk may not fit
in well at this location.
West End and 2nd
Street
Long crossing distance for pedestrians from west end to
4th street with multiple crossings.
On lower volume legs and crosswalks at end of
West End, consider curb extensions and raised
crosswalks. Also, consider pedestrian push-
button actuated advance warning signs and
beacons to alert motorists where visibility is
limited. Reconfiguring traffic islands to shorten
crossing distances should also be considered.
Hetherton Street
and 2nd Street
Sidewalk and curb cuts are report to flood in heavy rains.
This intersection is near SRTC.
Improve drainage for easier mobility and safer
conditions.
Crossings of
signalized
intersections in the
downtown vicinity
Many intersections do not have pedestrian signal heads
and others do not have “count-down” heads.
Install “count-down” pedestrian signal heads
at all signalized intersections.
D Street (Wolfe
Grade)
No sidewalk on west side of the street. Work with property owners to widen, upgrade,
maintain, and install sidewalks or shoulders, as
feasible, on the east side of the street.
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SMART Downtown San Rafael Station Area Plan
The SMART Downtown San Rafael Station Area Plan (2012) recommends the following pedestrian improvements:
• Enhance the prominence, visibility, and safety of the 3rd Street crosswalks at Tamalpais Avenue and Hetherton Street through
such avenues as widening the crosswalks to mitigate the strong desire for people to cross between the bus and rail stations.
• Sidewalk widening on Tamalpais and at the intersection of 4th Street and Tamalpais, associated with the Tamalpais Avenue
Complete Street concept.
• Widen sidewalks along the frontages of redeveloped parcels (the redevelopment parcels included as examples in the Plan are
shown).
• Install additional barriers and fencing along 3rd Street between Tamalpais Avenue and Hetherton Street to prohibit jaywalking and
direct pedestrians to use proper crosswalks.
• Explore additional options for making West Tamalpais Avenue and Tamalpais Avenue between Mission Avenue and 2nd Street
more inviting for pedestrians and transit riders. One possibility is to explore the feasibility of creating a multi-use path along the
street that integrates with the proposed landscape treatment of the SMART right-of-way and East Tamalpais. Feasibility of this
concept requires resolution of safety concerns for bicyclists, due to the closely spaced intersections and frequent curb cuts, as
well as right-of-way and property access considerations.
• Explore the potential for constructing a new sidewalk between 2nd and 3rd along the east curb of Hetherton Street and widening
the existing sidewalks from 3rd Street to Mission Avenue. This will require coordination with Caltrans and the Marin Municipal
Water District because the right-of-way is located within their jurisdiction. Also, a small parking lot located between 2nd Street
and 3rd Street would need to be reconfigured to accommodate the new sidewalk segment.
• If the Bettini Transit Center is relocated to the site east of the SMART station, make sure that improvements include safe and
direct connections along the sidewalks between the SMART station platforms and the relocated bus platforms (on the 3rd Street
and 4th Street frontages).
• Install pedestrian wayfinding signage to highlight recommended pedestrian routes from the transit center to other destinations in
the plan area and study area, including landmarks such as the Mission San Rafael Arcángel, City Hall, the 4th Street commercial
corridor, the SRCC, the San Rafael Canal, and the surrounding neighborhoods. Wayfinding signage should be in accordance with
the City’s Bicycle/Pedestrian Master Plan.
• Explore the potential for improving the pedestrian experience at the five east-west crossings under Highway 101. Improvements
may include lighting, public art, wayfinding signage, and improved landscaping. There is also the potential for widening the
sidewalks into the existing Caltrans Park-and-Ride lots along a portion of these streets. However, this would require coordination
with Caltrans as these parking lots are under their jurisdiction.
A refined plan for the SRTC/SMART station is currently being developed by the City and will be subject to separate action by the City
Council. New recommendations are expected to result from this 2017 study. Once adopted, any additional recommendations for the
pedestrian network should be implemented.
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86San Rafael Downtown Parking/Wayfinding Study
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7.3 Recommendations
Based on the review of planned pedestrian projects and in-person field observations, the following recommendations for pedestrian
connections between major Downtown destinations should be considered:
SRTC to Downtown
• Explore options to widen and repair sidewalks along West
Tamalpais Avenue between 3rd and 4th Street.
• Stripe limit lines separately from crosswalk striping at 3rd/
Hetherton and 3rd/Tamalpais (see Figure 56). Striping
vehicle limit lines in advance of crosswalks provides a
buffer between vehicles and pedestrians and improves
sight lines for drivers.
SRCC to Downtown
• Restripe crosswalks at 2nd/Lincoln, 2nd/Lindaro, 3rd/
Lincoln, and 3rd/Lindaro to ladder-style crosswalks
(Figure 57) where they are not already implemented to
increase pedestrian visibility; priority should be given to
the crossings in front of 3rd Street and 2nd Street traffic.
• Stripe limit lines separately from crosswalk striping at
2nd/Lincoln, 2nd/Lindaro, 3rd/Lincoln, and 3rd/Lindaro (see Figure 56). Striping
vehicle limit lines in advance of crosswalks provides a buffer between vehicles and
pedestrians and improves sight lines for drivers.
• Use warning signs or barriers to encourage crossing of 3rd Street at the intersection
of 3rd Street and Lindaro Street only within the marked crosswalk.
• Install curb bulb-outs where feasible to reduce pedestrian crossing distances. Bulb-
outs utilize space in parking lanes to extend the sidewalk further into the street. The
southern leg of the 3rd/Tamalpais is an example of a location where a bulb-out has
already been provided. Potential locations for this improvement include the northern
leg of the 3rd/Tamalpais intersection and the southern leg of the 4th/Tamalpais
intersection.
Caltrans Park & Ride Lots to SRTC
• Where feasible, widen sidewalks on the east side of Hetherton between Mission
and 3rd Street. If this is not feasible, use signage or barriers to direct pedestrians to
cross Hetherton Street and use the Puerto Suello multi-use path as a north-south
connection between SRTC and Caltrans Park & Ride lots.
SRCC to SRTC
• Provide a pedestrian path east of the Lincoln Avenue SRCC parking garage that
connects Lincoln Avenue to 2nd Street along the western bank of Mahon Creek.
Figure 56: Limit Line Striped Separately from Crosswalk
Figure 57: Ladder-style Crosswalk
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87San Rafael Downtown Parking/Wayfinding Study
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Pedestrian Scrambles
In studying potential pedestrian network improvements, the City was interested in more information about the provision of pedestrian
scramble crossings in the Downtown area. Pedestrian scrambles are intersections that stop vehicle traffic in all directions to allow for
pedestrians to cross in every direction, including diagonally, across the intersection. To accommodate these movements, a separate
pedestrian phase is provided for in the signal timing of the intersection. This “scramble phase” is typically introduced once or twice
during a traffic signal cycle. Pedestrian scrambles are best introduced in locations where high pedestrian volumes conflict frequently
with turning vehicles. They can provide safety benefits by reducing the number of conflicting movements between vehicles and pedes-
trians.
To determine the feasibility of introducing pedestrian scrambles in the Downtown area, the City would need to perform a traffic
analysis in which a pedestrian-only phase is introduced into the traffic signal cycle. The amount of time that is needed for this phase
is dependent on the size of the intersection; pedestrians will need more time to cross a larger intersection, and thus more time would
need to be allocated to the pedestrian phase. The addition of a pedestrian phase at an intersection would also require the signal cycle
length to be increased, which may put it out of sync with the other signals if it was coordinated with them. The required changes to
area traffic signals would need to be modeled to determine what the traffic impacts of installing a pedestrian crossing. The City would
then need to consider the pedestrian demand at an intersection alongside the impacts of the crossing on pedestrian delay, pedestrian
safety, and vehicle delay to determine if it considers a pedestrian scramble a feasible option.
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88San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
8. WAYFINDING
8.1 INTRODUCTION
Wayfinding is integral to the success of any public space. Anticipating the circulation needs of the public, providing clear direction, and dispelling confusion is a sign’s primary concern.
However, through thoughtful design, signage also plays a part in shaping identity, creating neighborhood character, and expressing the values of the community. Through both the ease
of access and charm, a good wayfinding program will keep visitors coming back time and again. With its rich history, unique natural features, and beautiful views, San Rafael is one of
the most distinct cities in the San Francisco Bay Area. San Rafael has a diverse population of residents within its unique Downtown. Navigation into and around Downtown San Rafael
is the goal of this study, which focuses on creating an identity for the Downtown area, and improving the legibility and quality of vehicular and pedestrian circulation systems.
Project Context
The parking and wayfinding study project site is located within the Downtown District of San Rafael, in Marin County, CA. Extending from D Street on the West to Lincoln Ave on the
East, and from Fifth Avenue at the North to 2nd Street at the South, the Downtown District houses many landmarks and destinations. The Downtown District contains a vibrant mix of
historic and modern buildings, parks, civic buildings, dining and retail establishments, and transit hubs. Additionally, the Downtown San Rafael Sonoma-Marin Area Rail Transit (SMART)
station, anticipated to begin operations in Downtown San Rafael in late 2016, will provide a regional transportation node that will increase the numbers of commuters and visitors.
Wayfinding Analysis
• Outline potential wayfinding tools (signage, technology, transportation enhancements, tourism tools, etc.).
• Analyze existing physical conditions (city gateways, circulation, parking, pedestrian connections, etc.).
• Prioritize recommendations.
Objectives:
• Create and implement a user-friendly and visible navigational system that will guide visitors and residents to and from Downtown San Rafael destinations.
• Market Downtown San Rafael assets, including entertainment, cultural, historical, outdoor and other venues and activities.
• Support unified messaging for Downtown San Rafael that can be reflected in the Wayfinding signage and carried throughout other aspects of the City’s marketing efforts.
• Enhance the success and market potential for arts, entertainment, outdoor recreation, and other tourist sectors that build on core San Rafael assets.
• Direct visitors to Downtown and other destinations from San Rafael’s major arteries as well as ease their wayfinding within the Downtown core.
• Anticipate the continued evolution of Downtown and other districts, including traffic pattern changes, the addition of new attractions, and increased pedestrian traffic.
Philosophy:
• Provide visitors and residents with a sense of place and enhanced environment.
• Create a great first impression; a City that is well planned, organized, friendly, safe and caring.
• Cast an image consistent with the diversity that makes the City of San Rafael a welcoming and unique destination.
DOWNTOWN PARKING/
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89San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
8.2 WAYFINDING STRATEGY
The study considers the variety of tools that users may encounter as they navigate through Downtown San Rafael. It recommends developing an overall wayfinding scheme supported
on multiple platforms, including technology, signage, print materials, online maps and smart phones. The study also addresses current signage clutter, visibility and compliance issues.
The following primary issues have been identified:
• Help visitors navigate to their destinations as easily as possible.
• Increase the functionality of wayfinding in and around Downtown San Rafael
• Develop wayfinding solutions that assist in identifying neighborhoods, business districts, key regions, and destinations.
• Create a wayfinding scheme that reinforces the community’s brand and commitment to tourism, ecological living, creativity and innovation.
• Coordinate all wayfinding and tourism tools, including signage, identity, and technology.
• Coordinate and build consensus with the stakeholders, approving agencies and community.
Information Hierarchy
The development of an organized information hierarchy is an important wayfinding issue to establish prior to beginning design work. This hierarchy establishes the information a
visitor receives and the sequence and priority that it will be presented in. The hierarchy is communicated when receiving directions either verbally, printed or electronically (email,
website, etc.). The use of consistent and simple terminology will help support the navigational process.
Gateways
Gateways for this project will vary in scale and complexity based on their location, environment and purpose. Gateways can make a statement and welcome a visitor or they can
simply mark the city limit. For a city like San Rafael the excitement and anticipation a visitor has when arriving can be heightened by the gateway that lets them know they have
arrived at a special place. Gateways may include more than just signage. Lighting, landscaping, architectural elements, and public art can also be incorporated.
Parking
Parking in any urban environment is always difficult. The issue of parking within this wayfinding study is not meant to be a study in parking capacities or utilization, but it does look
at the parking situation from its placement in the wayfinding hierarchy and the image the City is presenting to visitors upon their arrival. If parking is easier to find and presented
in an organized manner, the city will be perceived as a friendly and caring environment that is trying to assist its visitors and residents alike. The premise of parking in a downtown
environment is to direct to the front door of a destination and allow the visitor to “circle” around the adjacent streets keeping their orientation until they can find a space or parking lot.
DOWNTOWN PARKING/
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90San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
Wayfinding Tools
Creating a sense of place is at the core of this program and a successful wayfinding system will help unify the visual context of San Rafael. The elements will reflect the San Rafael
brand and attitude as an active, energetic and exciting place to be.
The integration of technology into the wayfinding program will reinforce the message of innovation as a core value of the City of San Rafael brand. The incorporation of these devices
and applications is now expected, especially by tourists and students. No longer considered a special enhancement, these wayfinding tools are a part of everyone’s daily routine.
Consideration should be given to a variety of technological wayfinding approaches suitable to be accessed by all interested visitors.
End-user Technology
This is the utilization of technology where information is communicated to users through the visitor’s device (smartphone, tablet or laptop). This concept does not require the City to
invest in hardware or infrastructure and eliminates issues of vandalism, theft, etc. The only investment is in development and ongoing maintenance. End-user technologies include:
Text Message Maps
Static orientation maps (at bus shelters, kiosks or on signs) that include a “text message number”. When keyed in, the user receives a return text message with information about
the destination. This can be a short message about events, hours of operation, or the best place to park.
Mobile-responsive Website
A mobile-responsive website provides map-based location service for a variety of categories, including things to do, events, hotels, attractions, shopping, restaurants, college
campuses, hiking trails, bicycle paths, parking lots, services, emergency points and any other point of interest (POI) on or near the City of San Rafael. It also allows visitors to view
and use other information about a POI like phone numbers, customer reviews, and hours of operation.
Features:
Mobile-responsive website services.
• Allows users to find attractions, restaurants, parking lots and other services within the City of San Rafael.
• Local businesses share the best deals in town in real time to make sure visitors get the best prices during their stay.
• Locals and visitors alike utilize the events calendar and live entertainment schedules.
• Multiple languages.
DOWNTOWN PARKING/
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FINAL REPORT
91San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
8.3 EXISTING SIGNAGE EVALUATION
The existing signage in Downtown San Rafael is simple and consistent. The main theme is drawn from the
architecture of Mission San Rafael Arcangel, located at Fifth Avenue, with an arch and bell form in a neutral
color scheme of black, white, and beige. With plans to revamp San Rafael’s city logo, there’s an opportunity to
unify inconsistent signage, modernize existing signage, incorporate more vibrant and eye-catching color, and
create a stronger hierarchy of signage ranging from grand gateways to pedestrian-scaled wayfinding maps.
• City Entrance Sign: A place-making signifier
for both pedestrians and vehicles.
• Approach from Highway: A small sign
directs vehicles from major arteries into one of
Downtown’s arteries.
• Parking Sign on Traffic Signal: A simple easy
to read sign directs vehicles towards parking.
• Sidewalk Attractions Sign: Legible by vehicles
and pedestrians, directs visitors to public
spaces.
• Sidewalk Parking Sign: A smaller sidewalk
sign directs vehicles towards parking.
• Hourly Parking Sign: A brightly colored
parking sign with directional arrows leads
drivers to public parking.
• Lightpole Parking Sign: A brightly colored
public parking sign with the universal symbol
for parking tells drivers they have reached a
parking lot.
• Business District Sign: A signifier for a
subsection of San Rafael.
A
N
D
E
R
S
E
N
D
R
E
APPROACH FROM
HIGHWAY
CITY ENTRANCE SIGN
(ARROWS INDICATE DIRECTION
THAT SIGN FACES)
DIRECTIONAL PARKING
SIGN ON TRAFFIC SIGNAL
SIDEWALK ATTRACTIONS
SIGN
SIDEWALK PARKING SIGN
0 125 250 500 750'
NORTH
2ND ST
3RD ST
4TH ST
5TH ST MISSIO
N
A
V
E
LAUREL
P
L
BE
L
L
E
A
V
E
ALBERT P
A
R
K
L
N
RI
T
T
E
R
S
T
LINDARO STA
N
D
E
R
S
E
N
D
R
LI
N
C
O
L
N
A
V
E
FR
A
N
C
I
S
C
O
BL
V
DGRAND AVEF STE STD STB STA STLOOTENS PLLINCOLN AVETAMALPAIS AVEHETHERTON AVEIRWIN STC STCIJOS ST3R
D
S
T
HOURLY PARKING SIGN
E
F
C
C
C
C C
C
C
C
C
C
C
E
E
C
E
C/E
G
E
GG
LIGHTPOLE PARKING SIGN
G
E
E
E
E
E
D
D
E
E
E
EFE/F
E
E
D E
A
D
101
101
BUSINESS DISTRICT SIGN
H
H
F
DC
A B
HG
PUBLIC PARKING LOT
(SHORT TERM PARKING)
PLANNING STUDY
BOUNDARY
PUBLIC PARKING LOT
(LONG/SHORT TERM PARKING)
12 MILE RADIUS OF
SMART STATION
PUBLIC PARKING
GARAGE
DOWNTOWN
PARKING DISTRICT
CALTRANS-OWNED
PARK AND RIDE LOT
SAN RAFAEL BANNER
ONE WAY STREET
TRAFFIC DIRECTION
101 HIGHWAY 101
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
92San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
E
APPROACH FROM
HIGHWAY
CITY ENTRANCE SIGN
(ARROWS INDICATE DIRECTION
THAT SIGN FACES)
DIRECTIONAL PARKING
SIGN ON TRAFFIC SIGNAL
SIDEWALK ATTRACTIONSSIGN
SIDEWALK PARKING SIGN
0 125 250 500 750'
NORTH
HOURLY PARKING SIGN
E
F
C
C
C
C C
C
C
C
C
C
C
E
E
C
E
C/E
G
E
GG
LIGHTPOLE PARKING SIGN
G
E
E
E
E
E
D
D
E
E
E
EFE/F
E
E
D E
A
D
101
101
BUSINESS DISTRICT SIGN
H
H
HG
F
DC
AB
PUBLIC PARKING LOT
(SHORT TERM PARKING)
PLANNING STUDY
BOUNDARY
PUBLIC PARKING LOT
(LONG/SHORT TERM PARKING)
12 MILE RADIUS FROM
SMART STATION
PUBLIC PARKING
GARAGE
SMART STATION
CALTRANS-OWNED
PARK AND RIDE LOT
SAN RAFAEL
BANNER SIGNAGE
ONE WAY STREET
TRAFFIC DIRECTION
101 HIGHWAY 101
A
N
D
E
R
S
E
N
D
R
2ND ST
3RD ST
4TH ST
FIFTH AVE
MISSIO
N
A
V
E
LAUREL
P
L
BE
L
L
E
A
V
E
ALBERT PA
R
K
L
N
RI
T
T
E
R
S
T
LINDARO STLI
N
C
O
L
N
A
V
E
FR
A
N
C
I
S
C
O
BL
V
DGRAND AVEF STE STD STB STA STLOOTENS PLLINCOLN AVETAMALPAIS AVEHETHERTON AVEIRWIN STC STCIJOS ST3R
D
S
TG STH STCITY HALL
LIBRARY
ALBERT PARK
BOYD PARK
COMMUN
I
T
Y
CENTER
1ST ST
LINDARO STGARDEN LNNYE STLINCOLN AVETAMALPAIS AVEFigure 58: Existing Signage Map
DOWNTOWN PARKING/
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FINAL REPORT
93San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
8.4 PROPOSED SIGNAGE PLACEMENT
Proposed signage takes the opportunity to modify the existing scheme with modern forms and crisp, clean
lines that are reflective of San Rafael’s future. The mission bell form has been updated with a sleeker form
and bright colors to provide more visual contrast and aesthetic interest to residents and visitors. The signage
hierarchy has been structured in size and proportion to accomplish a variety of targeted tasks. The largest
form of gateway/monument signage directs people in vehicles from transportation networks into the general
downtown district. Next, signs at the Street Level/Vehicular signage level direct people from highways and the
new SMART station within the downtown district to destinations, landmarks, and parking. At the Pedestrian
level, smaller signs then lead visitors and residents to their destinations on foot.
• San Rafael Sign: Maintain the existing place-
making City sign.
• Downtown Gateway: Creating a sense of arrival,
the gateway signs tell visitors they are entering the
Downtown area.
• Monument Signage: A large-scale sign directs
traffic from larger arteries into Downtown, slowly
scaling down the signage.
• Street-Level Vehicular Signage: Updated street
directional signage to direct traffic.
• Street Level Parking Signage: Updated street
directional signage to direct vehicular traffic to
parking.
• Pedestrian Level Signage: Vehicle and
pedestrian scale updated directional signage and
wayfinding maps.
• Sidewalk Signage: Small-scale signs identify
nearby destinations.
• Business District Sign: Maintain the existing
place-making District sign.
D O W N T O W N SAN RAFAEL
3
2
4
5
DOWNTOWN GATEWAY(E) SAN RAFAEL SIGN
TO REMAIN
(ARROWS INDICATE DIRECTION
SIGN FACES)
MONUMENT SIGNAGE,
APPROACH FROMHIGHWAY
STREET LEVEL VEHICULAR
DIRECTIONAL SIGNAGE
STREET LEVEL PARKING
SIGNAGE
0 125 250 500 750'
6
PEDESTRIAN LEVEL
SIGNAGE
7
SIDEWALK SIGNAGE
1
8
(E)BUSINESS DISTRICT
SIGN
7
6
5
5
5
5 5
5
5 5
5 5
5
7
7
7
7
77
7
6
6
7
7
7
6
6
7
7
7
7
7
6
7
6 6
6
101
101
4/8
4/8
4
6
5
4
1
4
4
7
6
6
7
6
2
2
2
3
3
3
3
3
3
3
3
3
NORTH
PUBLIC PARKING LOT
(SHORT TERM PARKING)
PLANNING STUDY
BOUNDARY
PUBLIC PARKING LOT
(LONG/SHORT TERM PARKING)
12 MILE RADIUS FROM
SMART STATION
PUBLIC PARKING
GARAGE
SMART STATION
CALTRANS-OWNED
PARK AND RIDE LOT
SAN RAFAEL
BANNER SIGNAGE
ONE WAY STREET
TRAFFIC DIRECTION
101 HIGHWAY 101
A
N
D
E
R
S
E
N
D
R
2ND ST
3RD ST
4TH ST
FIFTH AVE
MISSIO
N
A
V
E
LAUREL
P
L
BE
L
L
E
A
V
E
ALBERT P
A
R
K
L
N
RI
T
T
E
R
S
T
LINDARO STLI
N
C
O
L
N
A
V
E
FR
A
N
C
I
S
C
O
BL
V
DGRAND AVEF STE STD STB STA STLOOTENS PLLINCOLN AVETAMALPAIS AVEHETHERTON AVEIRWIN STC STCIJOS ST3R
D
S
TG STH STCITY HALL
LIBRARY
ALBERT PARK
BOYD PARK
COMMU
N
I
T
Y
CENTER
1ST ST
LINDARO STGARDEN LNNYE STLINCOLN AVETAMALPAIS AVE
DOWNTOWN PARKING/
WAYFINDING STUDY
FINAL REPORT
94San Rafael Downtown Parking/Wayfinding Study
Final Report - July 2017
DOWNTOWN SAN RAFAEL
3
2
4
5
DOWNTOWN GATEWAY(E) SAN RAFAEL SIGN
TO REMAIN
(ARROWS INDICATE DIRECTION
SIGN FACES)
MONUMENT SIGNAGE,APPROACH FROMHIGHWAY
STREET LEVEL VEHICULARDIRECTIONAL SIGNAGE
STREET LEVEL PARKINGSIGNAGE
0 125 250 500 750'
6
PEDESTRIAN LEVELSIGNAGE
7
SIDEWALK SIGNAGE
1
8
(E)BUSINESS DISTRICT
SIGN
7
6
5
5
5
5 5
5
5 5
5 5
5
7
7
7
7
77
7
6
6
7
7
7
6
6
7
7
7
7
7
6
7
6 6
6
101
101
4/8
4/8
4
6
5
4
1
4
4
7
6
6
7
6
2
2
2
3
3
3
3
3
3
3
3
3
NORTH
PUBLIC PARKING LOT
(SHORT TERM PARKING)
PLANNING STUDY
BOUNDARY
PUBLIC PARKING LOT
(LONG/SHORT TERM PARKING)
12 MILE RADIUS FROM
SMART STATION
PUBLIC PARKING
GARAGE
SMART STATION
CALTRANS-OWNED
PARK AND RIDE LOT
SAN RAFAEL
BANNER SIGNAGE
ONE WAY STREET
TRAFFIC DIRECTION
101 HIGHWAY 101
A
N
D
E
R
S
E
N
D
R
2ND ST
3RD ST
4TH ST
FIFTH AVE
MISSIO
N
A
V
E
LAUREL
P
L
BE
L
L
E
A
V
E
ALBERT P
A
R
K
L
N
RI
T
T
E
R
S
T
LINDARO STLI
N
C
O
L
N
A
V
E
FR
A
N
C
I
S
C
O
BL
V
DGRAND AVEF STE STD STB STA STLOOTENS PLLINCOLN AVETAMALPAIS AVEHETHERTON AVEIRWIN STC STCIJOS ST3R
D
S
TG STH STCITY HALL
LIBRARY
ALBERT PARK
BOYD PARK
COMMUN
I
T
Y
CENTER
1ST ST
LINDARO STGARDEN LNNYE STLINCOLN AVETAMALPAIS AVENote: Signage placement is shown
conceptually. Actual sign placement to
be determined in field, to be clear from
obstructing accessible paths and avoid
conflicts with overhead/underground
utilities and tree roots/canopies.
Figure 59: Proposed Signage Map
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8.5 PROPOSED SIGNAGE GRAPHICS
The parking & wayfinding study for Downtown San Rafael, CA is a step in creating an
identifiable and easily-navigable Downtown district. Signage is a major part of this identity
and aides in the orientation of residents and guests within the Downtown district and its
surrounding context.
The following is a set of examples of the signage hierarchy described above, with variations
of form, color, and identity signage. These utilize several draft versions of potential city
emblems provided by the client, and are meant to offer concepts for the variety of colors and
shapes they offer.
A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
A ST
A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
TRANSIT
PARKING
SCALE: 1/16"=1'-0"
1 A B C D
0 8 16 32 48
2 A B C D
3 A B C D
gateway / monument signage
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series 1 - round emblem
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
SCALE: 1/8"=1'-0"
1A
0 4 8 16 32'
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
SCALE: 1/8"=1'-0"
1A
0 4 8 16 32'
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DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
A ST
TRANSIT
PARKING
SCALE: 1/8"=1'-0"
0 4 8 16 32'
1B
pedestrian level signage
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street level vehicular signage sidewalk signage
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
A ST
SCALE: 1/4"=1'-0"
0 2 4 8 16'
1C 1D
DOWNTOWN PARKING/
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1E
DOWNTOWN PARKING/
WAYFINDING STUDY
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A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
A ST
A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
TRANSIT
PARKING
SCALE: 1/16"=1'-0"
1 A B C D
0 8 16 32 48
2 A B C D
3 A B C D
gateway / monument signage series 2 - rectangular emblem
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gateway / monument signage series 2 - rectangular emblem
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
SCALE: 1/8"=1'-0"
0 4 8 16 32'
2A
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
SCALE: 1/8"=1'-0"
0 4 8 16 32'
2A
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DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
A ST
TRANSIT
PARKING
SCALE: 1/8"=1'-0"
0 4 8 16 32'
2B
pedestrian level signage street level vehicular signage
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pedestrian level signage street level vehicular signage sidewalk signage
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
A ST
SCALE: 1/4"=1'-0"
0 2 4 8 16'
2C 2D
DOWNTOWN PARKING/
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2E
DOWNTOWN PARKING/
WAYFINDING STUDY
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A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWNTRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
A ST
A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
TRANSIT
PARKING
TRANSIT
PARKING
SCALE: 1/16"=1'-0"
1 A B C D
0 8 16 32 48
2 A B C D
3 A B C D
gateway / monument signage
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series 3 - stylized mission emblem
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
SCALE: 1/8"=1'-0"
0 4 8 16 32'
3A
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A ST
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
SCALE: 1/8"=1'-0"
0 4 8 16 32'
3B
pedestrian level signage
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street level vehicular signage
A ST
TRANSIT
PARKING
DOWNTOWN
TRANSIT
PARKING
DOWNTOWN MAP
DOWNTOWN
DOWNTOWN
TRANSIT
PARKING
SCALE: 1/4"=1'-0"
0 2 4 8 16'
3C 3D
sidewalk signage
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3E
DOWNTOWN PARKING/
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sidewalk signage, continued
8.6 MATERIAL OPTIONS
Material options were carefully selected to reinforce the wayfinding theme and hierarchy.
This array of materials and material combinations, each with their unique qualities and
characteristics. In the following pages, several options are explored at different scales to
demonstrate their visual impact and feelings they can evoke. All materials are designed
for maximum durability for outdoor applications.
Perforated Mesh is available in wide
array of patterns and can reduce some
of the visual impact of larger structures
by allowing a degree of transparency.
Stainless Steel is highly durable,
contemporary, and compliments
many types of materials easily and
effectively.
Frosted Glass can be customized to
be any color and creates unique light
effects that change with the positioning
of the sun.
MATERIAL PALETTE OPTION 1
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Powder-Coated Steel is a strong
and durable material that can be
customized to virtually any shape, size,
and color.
Natural Hardwood provides a sense of
warmth and brings a natural element
to the urban environment.
Board Form Concrete marries the
durability of concrete with the natural
texture of wood.
Corten Steel is a material that looks
better and better with age and brings
with it a contemporary feeling that also
echoes a city’s industrial past.
MATERIAL PALETTE OPTION 2
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GATEWAY SIGNAGE
Standing at over 20 feet tall, the gateway signage
denotes the arrival into the Downtown district. As the
initial entry point, the visitors to the Downtown district
will know to look for similar colors and materials to
help them with their wayfinding needs from here on.
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ELEVATION
MATERIAL OPTIONS
DISTRICT SIGN
DISTRICT SIGN
CITY LOGO WITH BACKLIGHTING
CITY LOGO WITH BACKLIGHTING
GATEWAY SUPPORT COLUMNS
GATEWAY SUPPORT COLUMNS
24’-0”4’-0”PLAN VIEW
PERFORATED MESH STAINLESS STEEL POWDER COATED
STEEL
CORTEN STEELBOARD FORM
CONCRETE
NATURAL HARDWOODFROSTED GLASS
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MONUMENT SIGNAGE
Large directional signs point visitors to the most
common destinations and can be seen by both
pedestrians and vehicles. Optional electronic signs can
inform visitors of any special events or public service
announcements that may impact circulation to their
desired location.
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EXTRUDED DISTRICT SIGN
ELECTRONIC SIGN
(NON-BLINKING OR SCROLLING)
CITY LOGO WITH BACKLIGHTING
FLOATING DIRECTIONAL SIGNS
VOLUMETRIC MONUMENT
EXPANDED SIGN BASE
CITY LOGO WITH BACKLIGHTING
EXTRUDED DISTRICT SIGN
FLOATING DIRECTIONAL SIGNS
8’-0” min.25’-0”4’-0”PERFORATED MESH STAINLESS STEEL FROSTED GLASS POWDER COATED
STEEL
NATURAL HARDWOODBOARD FORM
CONCRETE
CORTEN STEEL
ELEVATION
PLAN VIEW
MATERIALS
ELEVATION
PLAN VIEW
MATERIALS
1
1 1
13
3 3
3 4
4
22
2 2
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STREET LEVEL
VEHICULAR SIGNAGE
The bold arrows and strong colors of the street level vehicular
signs are designed for maximum legibility. Visitors who may not
be familiar with the area will be able to make quick decisions,
allowing them to maintain focus on the road. This will result in
more efficient circulation and improved safety for vehicles and
pedestrians alike.
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CITY LOGO OR UNIVERSAL PARKING
SYMBOL WITH BACKLIGHTING
EXTRUDED DISTRICT SIGN
DIRECTIONAL SIGNS OR ELECTRONIC
PARKING AVAILABILITY SIGN
DIRECTIONAL SIGNS OR
PARKING AVAILABILITY SIGN
ANGLED SIGN BASE
EXTRUDED DISTRICT SIGN16’-8”7’-6”6”4’-0”
ELEVATION
PLAN VIEW
MATERIALS
ELEVATION
PLAN VIEW
MATERIALS
1
1 1
13
3
2 2
2
PERFORATED MESH FROSTED GLASS POWDER COATED
STEEL
CORTEN STEELSTAINLESS STEEL
2
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SIDEWALK SIGNAGE
Echoing the gateway signage, the smaller-scale sidewalk
signage provides clear direction while creating a sense
of place. The sidewalk signage indicates locations in the
immediate vicinity as well as directs vehicles to the nearest
available parking. Opportunity exists to include wayfinding
maps or electronic signage displaying event or community
announcements.
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Final Report - July 2017 7’-6”18”4’-0”1’-0”CITY LOGO WITH BACKLIGHTING
VOLUMETRIC SIGN BASE
FLOATING DIRECTIONAL SIGNS
ELEVATION
PLAN VIEW
MATERIALS
ELEVATION
PLAN VIEW
MATERIALS
ARCHED SIGN TOP
CITY LOGO WITH BACKLIGHTING
ELECTRONIC SIGN
(NON-BLINKING OR SCROLLING)
FLOATING DIRECTIONAL SIGNS
OR LOCATION MAP
EXPANDED SIGN BASE
PERFORATED MESH STAINLESS STEEL POWDER COATED
STEEL
BOARD FORM
CONCRETE
NATURAL HARDWOODFROSTED GLASS
1
1 1
13
3 3
322
2 2
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PEDESTRIAN SIDEWALK
SIGNAGE
These smaller sidewalk signs are scaled for pedestrians
and can include directions to nearby amenities, retail
spaces, and restaurants in addition to City landmarks and
parking. With the high level of interaction these signs have
with passersby, they are built to be durable and provide
separation between pedestrians and vehicles.
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ELEVATION
MATERIAL OPTIONS
CITY LOGOWAYFINDING MAPWAYFINDING MAP
FLAT SIGN WITH CUTOUT LETTERINGDIRECTIONAL SIGNAGESIGN BASE
SIGN BASESIGN BASE
5’-6”3’-6”2’-9”1’-0”3’-9”2’-0”2’-0”2’-9”
2’-3”
PLAN VIEW
PERFORATED MESH STAINLESS STEEL POWDER COATED
STEEL
CORTEN STEELBOARD FORM
CONCRETE
NATURAL HARDWOODFROSTED GLASS
DOWNTOWN PARKING/
WAYFINDING STUDY
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8B. Variable Message Signs (VMS)
VMS are electronic signs used to provide detailed information to motorists, pedestrians, and bicyclists. Since they are electronic, the messages they display
can be changed. VMS can be used to display a variety of messages, such as parking availability and pricing, congestion and incident warnings, variable
speed limits, or other special information. The fact that messages on the display are changeable allows VMS to display real-time information. Some signs
also have the capability to display other messages such as information regarding upcoming events and details about parking occupancy. For example, if,
parking occupancy increases too close to capacity, the VMS signs can play a major role in preventing unnecessary circulation of vehicles on the Downtown
street network looking for a parking space. A parking guidance system uses VMS in communication with parking facilities to guide motorists to parking
garages with open spaces. As part of the wayfinding portion of this study, the City was interested in exploring the option of implementing VMS in the
Downtown area. This section discusses the elements of a VMS system that need to be considered when examining the feasibility of such a system.
In the context of Downtown San Rafael, VMS can provide an opportunity to simultaneously guide visitors to parking facilities, while also providing detailed
parking and event information. Changeable messages enable signs to indicate whether a facility is open or full, or indicate the exact number of spaces that
are available at a specific facility. VMS can either be full-matrix signs (where the entire sign is changeable), or mix–both static and changeable elements
(for example, the static portion of the sign would indicate the name and direction of a specific parking facility, and the variable portion would display the
number of available spaces).
VMS signs require supporting infrastructure to function; communication and power lines must be connected to the sign. If access to wired communication
lines is not feasible for some signs, wireless communication is an available option. In order to display the number of available parking spaces, there must
be a way to count these spaces at the relevant parking garages. This information is then communicated to the VMS via a server housed in a City facility.
If the revenue control equipment does not provide accurate occupancy information, detection equipment would need to be installed at garages. Detection
can be done using loop detectors or overhead microwave detectors. Loop detectors are more expensive to install, but are more accurate and require less
maintenance. Overhead microwave detectors are cheaper to install, but are slightly less accurate than loop detectors and are higher maintenance.
In considering full-matrix VMS vs. partially static VMS, there are various advantages and disadvantages. Full-matrix signs are more expensive, but provide
greater flexibility; if desired, they could also display information on special events, accidents, or detours. With full-matrix signs, community concerns may
arise over the visual impact of the sign’s brightness at night. Partially static signs are cheaper, but the dynamic portions of the sign are constrained to
displaying specific information. Additional features on any dynamic signage, such as coloring or scrolling, increase cost.
A signage system is recommended for consideration with five proposed VMS locations: two located at the off-ramps from Highway 101, and three located
on 3rd Street in advance of the 3rd & Lootens structure, the A Street Garage, and the C Street Garage. Three of these are proposed to be full-sized, partially
dynamic signs (example shown in Figure 60) that indicate the number of parking spaces available in the 3rd & Lootens structure, the A Street Garage, and
the C Street Garage, and include a panel providing special event information. The remaining two VMS would indicate only the number of parking spaces
available in the A and C Street garages without displaying special event information (example shown in Figure 61).
Figure 60: 8-ft x 4-ft VMS with
special event information
Figure 61: 4-ft x 6-ft VMS
displaying parking information only
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To provide accurate parking count information, loop detectors would be required at all entry and exit points of the parking structures to count vehicles entering and exiting. These detectors would
communicate with a centrally located server, which would relay the information to the VMS. It is understood that loop detectors are already provided at the public parking structures. Software and
hardware integration may be required for communication between the systems. Table 22 below indicates a recommended “minimum” design for VMS signs as well as lists the major elements
needed for this signage program, potential signage locations, and provides estimated cost ranges for these elements. The system can also be expanded to include the smaller 4-ft x 6-ft VMS
for eastbound traffic into Downtown and these signs would be installed on 4th Street and 2nd Street to indicate parking availability. Technology is also available to develop a website and smart
phone application for access to real time parking information. However, these highly advanced technological systems are expensive to acquire, and have high annual operation and maintenance
costs. The cost to implement a ”minimum” system with five VMS (two signs off the freeway and three smaller signs on 3rd Street for westbound traffic only) and vehicle detection at three parking
facilities could range from $375,000 to $700,000.
Item Description Proposed Locations Estimated Cost
8-ft x 4-ft sign with special event informationn • Single sided roadway sign
indicating space availability and
special events
• Approximate panel dimensions:
8-ft x 4-ft
• 10-ft Clearance post
• 2nd Street & Irwin Street
• Mission Avenue & Hetherton Street
• 3rd Street & Lootens Street
$50,000-$100,000
per sign
Table 22: Potential VMS Signage System
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Item Description Proposed Locations Estimated Cost
4-ft x 6-ft sign with parking information only • Single sided roadway sign
indicating space availability
• Approximate panel dimensions:
6-ft x 4-ft
• 8-ft Clearance post
• 3rd Street & A Street
• 3rd Street & C Street
$25,000-$45,000
per sign
Vehicle detection at garage entrances • Vehicle counts can be collected
via loop detectors or overhead
microwave detection
• 3rd & Lootens Structure, A Street Garage, C Street Garage $75,000-$150,000
Other Infrastructure Costs • Furnishing and installation of
server and workstation hardware
• Design, remote project
management, and system
commissioning
• Connecting vehicle detection
systems to communications lines
• Centrally Located City Facility $100,000-$150,000
Total $350,000-$700,000
Downtown Parking/Wayfinding Study
Summary of Staff Recommendations & Community Working
Group Input - October 2017
1. Introduction
Key objectives of the Downtown Parking/Wayfinding Study (DP/WS) are to identify existing and future
parking needs of the Downtown San Rafael area in response to the opening of SMART, to provide
options for a new Downtown wayfinding program, and to develop future parking
management/operational strategies to maximize the future supply and use of Downtown parking.
2. Process
A.Development of the plan: The DP/WS began with initial data collection in July 2015.
B.Community Working Group (CWG): After the initial DP/WS draft report was issued by
Kimley-Horn in 2016, a working group was convened in January 2017 to provide input and help
refine the report recommendations. The CWG met monthly through October, 2017 for over 25
total hours. The group consists of:
●Jerry Belletto: Neighborhood Representative, BPAC
●Dirck Brinkerhoff: Advisory Committee on Economic Development & Affordable Housing,
local resident and commercial realtor
●Jeff Brusati: Downtown business owner (T & B Sports)
●Bill Carney: Advisory Committee on Economic Development & Affordable Housing,
Sustainable San Rafael
●Adam Dawson: Downtown business (Mike’s Bikes)
●Judy Ferguson: Forbes neighborhood resident
●Wick Polite: Developer, Seagate Properties
●Jackie Schmidt: Montecito Area Residents Association
●Roger Smith: Advisory Committee on Economic Development & Affordable Housing
●Joanne Webster: San Rafael Chamber of Commerce
Chris Squires, P.E of Kimley-Horn attended each meeting to present the recommendations and
answer questions. City staff from Parking Services, Economic Development, Community
Development, Public Works and the City Manager’s office also attended the meetings. These
discussions resulted in refinements to the draft report and more ‘San Rafael customized’
recommendations that have been incorporated into Kimley-Horn’s Final Report (see Appendix
A).
C.Community Working Group Meeting Schedule:
CWG Meeting Date Brief Description of Items Discussed
1)February 7, 2017
●Background, basics of parking in San Rafael, Parking 101-Chris Squires, Kimley-Horn
●Parking Management/Pricing-time limits (especially 2-hr time limit), garage parking,
downtown employee parking incentives, rates, policy for adjusting rates
2)February 28, 2017 ●City parking goals & Guiding Principles - customer satisfaction
●Rates policy recommendations:
-“System to routinely review on and off-street rates based on performance
metrics w/out City Council adoption of specific rates”
-Pricing structure that adjusts prices upward or downward - rates ideally
reviewed annually
●Increasing Saturday limit to 3 hours, meter start time of 8am
●SMART: “Monitor long-term SMART parking demand to assess future needs in the
parking supply”
3)March 22, 2017 ●Marketing: Danielle O’Leary shared experience/ideas from City of Santa Rosa;
include multi-modal marketing; marketing relative to Downtown merchants
●SMART outreach for Day #1 of full-schedule operation
●Garage pricing, dynamic/variable pricing, co-benefits of making Downtown more
inviting - e.g. parklets, bike parking in on-street spaces
●Bike Parking & Pedestrian Network; Transit Center re-design relating to bikes/peds
4)April 18, 2017 - Zoning Part 1 ●Guiding Principles - who is our priority customer?; CAC letter
●Zoning & Development Standards:
-Guiding Principles & Simplify minimum parking requirements
-Approved parking for developments may be made available to the public
-Expansion of parking district
-Minimum required parking for up to 1.0 FAR of the total square footage of the
building is waived
-Parking requirement for reciprocal uses with shared parking facilities
-Consider revisions to parking dimension requirements within Downtown garages
-Establish design standards (exterior and ground floor) for parking garages
-Allow remote parking a greater distance for uses within Downtown district
-Pilot program to reduce minimum parking requirements Downtown by 20% from
current levels
5)May 16, 2017 - Zoning Part 2 ●Significant recap of previous meeting: parking district expansion & what needs to be
considered during the process; General Plan incorporation
●Automated parking lifts
●Report sections 5.3-5.4: Off-Street Parking Req’s & Shared parking agreements
●How will Staff & CWG package recommendations to City Council?
6)June 13, 2017 ●Wayfinding report: Concepts, Style & Variable Message Signs (VMS)
●Idea of re-purposed signage-upgrade current signs for low-cost improvement
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●This meeting’s top priorities: Blue P signs, signage for all modes, where else can we
expand wayfinding endeavors?
●Top 2 goals for parking/marketing/wayfinding: perception & awareness
●Andrew Faulkner (AF Studio) presented prototype signs, group gave overall approval
for prototypes to be installed within 30-60 days; Next steps
7)August 15, 2017 - Summary of
CWG Part 1 & Marketing
●Group shared suggested edits for Summary: SMART, marketing, parking rates
●Marketing handout shared, feedback received
●Free garage parking promotions: group agreed to focus on exploration of free garage
parking on Saturdays
8)October 3, 2017 - Summary of
CWG Part 2
●Group shared suggested edits for Summary doc: Zoning, Bike Parking, Ped Network
●Next steps: Send presentations timeline & final Summary doc to group
3. Kimley-Horn Recommendations
Kimley-Horn’s Final Report includes a variety of recommendations for improving conditions related to
parking management, zoning rules, pedestrian system, bicycle parking and signage. Particular focus was
made to the area most directly impacted by the the arrival of the SMART train and the future San Rafael
Transit Center relocation. Appendix B is a chart that includes all of the detailed recommendations.
4. Community Working Group and City Staff Input
All recommendations in the Final Report have been reviewed by City staff from Parking Services,
Community Development, Public Works, Economic Development and the City Manager’s office. In most
cases, Kimley-Horn, City staff and the CWG are in alignment in supporting Kimley-Horn’s
recommendations.
The Final Report will serve as a supporting document of the General Plan 2040 and the
recommendations agreed upon by staff and City Council will be implemented accordingly. Most of the
Zoning & Development strategies require amendments to the City’s Municipal Code, and this process
will be folded into the plan based on the timeframes set forth.
The timeframes being used for implementation are Short-Term (0-2 years), Med-Term (2-4 years) and
Long-Term (4+ years). Factors such as the economy can either speed up or slow down these timeline
estimates.
This document breaks down Kimley-Horn’s recommendations into high-level summaries and includes
City staff input, CWG input and action items/next steps.
A.Summary of Recommendations related to SMART
Kimley-Horn
Recommendations
A.1 Change the time limit of the 8, on-street metered parking spaces on Tamalpais
Ave. between 4th St. and Fifth Ave. from 2 to 10 hours.
A.2 Conduct public outreach (signage, hardcopy materials and online) as the new
SMART station is opening to inform the public of parking locations and
programs, specifically to encourage drivers to use the long-term parking at the
3rd & Lootens parking lot.
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CWG Input A.3 Majority of CWG agrees with the group of SMART recommendations.
A.4 Several noted that northbound ridership is largely unknown, so parking and
station connectivity activity should be monitored closely.
A.5 Some suggested coordinating with transit agencies to share parking
information and provide feeder busses to reduce parking demand.
A.6 One person suggested SMART marketing also tie into general promotion of
our Downtown and coming to the train station by bike, via transit or
"on-foot."
A.7 One person said signage needs to be clear that all-day parking at 3rd/Lootens
is on the upper level and can direct drivers needing to get to upper level from
lower level.
A.8 Some were curious about how it could be determined if the Tamalpais Ave.
on-street meters were utilized by SMART riders.
City Staff
Recommendations
A.9 Staff agrees proactive marketing of all-day parking options will help
northbound riders know where to park.
A.10 Additionally, time limit and pricing information should be visible to drivers
and easily accessible online. Most northbound riders will likely park near the
Civic Center station since this is a free parking area.
Action Items /
Next Steps
A.11 Completed Recommendation - The time limit of 8, on-street metered parking
spaces on Tamalpais Ave. between 4th St. and Fifth Ave., have been changed
from 2 to 10 hours.
A.12 Additionally, Parking staff will:
A.12.1 August 2017 - Conduct outreach at the SMART station during the first
few weeks of operation to inform northbound travelers of parking
options through a handout and potentially on-board advertisements
as well as advertise on City website and social media for official
full-schedule opening. Include with SMART parking info that Civic
Center station has free nearby parking
A.12.2 Short-Term (0-2 yrs) - Through in person observations, Parking staff
will determine if meters are being used by SMART riders.
A.12.3 Med-Term (2-4 yrs) - Monitor time-limited and residential areas to
determine if additional signage is needed, and will monitor meter
usage near the SMART station for duration of stay for any necessary
adjustments.
A.12.4 Long-Term (4+ yrs) - Staff anticipates having to re-visit key
recommendations as SMART ridership grows and the route extends
to Larkspur.
B. Summary of Recommendations related to Marketing
Kimley-Horn
Recommendations
B.1 Consider temporary marketing and promotional programs targeted at both
businesses and visitors: Make more people aware of the availability of
parking and the convenience of use of the Downtown garages.
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B.2 Implement an integrated program for outreach, information and
promotion. Plan on a multi-year campaign that will improve awareness
over time.
CWG Input B.3 Majority of CWG agrees and supports the suggestion of comprehensive
outreach to our Downtown merchants, including growing the merchant
validation/incentive program, to engage the Business Improvement District
(BID) in this process and prioritizing an end goal of bringing more visitors
Downtown to shop and dine.
B.4 Majority of CWG agrees that the City should explore free parking in the A
St. and C St. garages on Saturdays.
B.5 One member disagrees with free garage parking on Saturdays, and
suggested focusing on the Frequent Parker program (50% off hourly rate).
B.6 A few expressed it should be easier for merchants to obtain validations,
and one member suggested to make merchant validations more visible at
the point-of-sale, on menus for example as a catching graphic/visual.
B.7 Some expressed the current parking marketing message isn't consistent.
B.8 One member suggested to encourage employers to offer incentives to their
employees who utilize alternate commute options (such as the program
that Mike’s Bikes offers), while another member recognized it’s difficult for
small businesses to provide such incentives.
B.9 Many group members suggested that a "good deal” should be offered to
induce "2+hour" parkers to the A St./C St. garages, e.g. Downtown
employees. Some said the aesthetic and cleanliness of the garages needs
to be prioritized.
City Staff
Recommendations
B.10 Staff agrees with the marketing and outreach recommendations. These are
essential to create awareness for Downtown visitors and business owners
of the locations, prices and availability of parking. City staff will work
toward developing incentives to aid in the marketing efforts. Staff
recommends an exploration of free parking on Saturdays in the A St. & C
St. garages.
Action Items /
Next Steps
B.11 Short-Term (0-2 yrs) - City staff is collaborating together on strategies to
increase knowledge of parking facilities through advertising and other
media outlets, like social media and media ads.
B.12 Short-Term (0-2 yrs) - A primary component of this is a campaign to raise
awareness of the locations of City garages and specifically direct more
parkers to use the A St. & C St. garages, where there is significant capacity
all day long.
B.13 Med-Term (2-4 yrs) - This campaign involves an exploration of new
incentives for merchants Downtown and our target parking customer, and
will include a multi-year implementation plan.
C. Summary of Recommendations related to Rates
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Kimley-Horn
Recommendations
C.1 Establish a formal system within City code that provides a basis for
on-street and off-street rates to be reviewed routinely and adjusted based
on a specified set of performance metrics without having City Council
adopt the specific rates.
C.2 Consider a pricing structure within this framework in which prices are
adjusted upward or downward based on the following target metrics for
the Downtown area: adjustments to reflect changes in the true cost of
parking, managing the overall Downtown area to a typical peak period
occupancy for public parking, of 75% to 85%, and managing individual
facilities to a maximum occupancy of 95%.
CWG Input C.3 Majority of CWG agrees and supports the concept of City staff, in
conjunction with the City Manager, having the authority to approve rate
adjustments, within specific parameters.
C.4 The group made the suggestion to provide proper, advance notice to the
public before making any changes.
C.5 For most group members, the preferred approach seemed to be having
pre-determined performance metrics/criteria to guide the process. No
more than one (1) adjustment per year is reasonable to most.
C.6 Some group members were in favor of looking at increasing on-street
meter rates permanently, not only as part of a variable pricing structure,
while some supported looking at variable pricing, e.g. on 4th St. only,
during the peak period.
C.7 Most members support the idea of having Parking staff manage parking
time limits on a block-by-block basis.
C.8 One member was concerned that ‘parkers’ would need to understand
where the higher rates would be in-place and why, and then know where
to park in that moment at a cheaper hourly rate. It was suggested to have
mobile responsive parking rate info accessible if implementing periodic
rate adjustments.
City Staff
Recommendations
C.9 Staff agrees with establishing a formal system for rates to be reviewed
routinely. Having the authority to adjust parking rates, through
pre-approved metrics, will streamline the process.
C.10 As a future pilot project, variable rates could be used to manage the
parking supply by modifying behavior and encouraging patrons who desire
to pay less, to park slightly further from their destination.
Action Items /
Next Steps
C.11 City staff will:
C.11.1 Short-Term (0-2 yrs) - Draft proposed code revisions in a policy that
defines the criteria and authority for how rates are set, in
coordination with an annual parking review. The routine review
could be more frequent for on-street parking and less frequent for
off-street parking.
C.11.2 Short-Term (0-2 yrs) - City staff will include a public noticing
process. This is supplemental to the currently required print
notifications, and include posting online and social media platforms,
e.g. NextDoor.
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C.11.3 Short-Term (0-2 yrs) - Model supply and demand with Park+ (a
parking supply/demand modeling tool), in Spring 2018. Based on
the outcome of the updated demand statistics, staff will re-evaluate
implementation of a variable pricing structure as a pilot project.
Staff will then determine whether such a program should be
implemented throughout Downtown or on certain blocks/areas.
C.11.4 Short-Term (0-2 yrs) - Establish a monitoring schedule of
Downtown conditions that establishes how the City will
measure/track parking usage on an annual basis.
D. Summary of Recommendations related to Time Limits
Kimley-Horn
Recommendations
D.1 Maintain the existing 2-hour time limit for metered parking on weekdays.
D.2 Monitor the free, time-limited on-street parking east of Highway 101 and
on Lincoln Ave. north of Fifth Ave., as well as the unrestricted on-street
parking in Montecito, Lincoln/San Rafael Hill, and Dominican/Black Canyon
neighborhoods.
D.3 Consider stricter enforcement of time limits, and initiate dialogue with
neighborhoods about a residential permit parking program, if it is observed
that vehicles use these areas for SMART parking.
CWG Input D.4 The majority of the group agrees with the existing 2-hour time limit,
however, a few members said some businesses believe 2 hours isn’t long
enough and that customers are being cited because of this.
D.5 Majority supported a conversion of eleven (11) 2-hour meters to
20-minute meters to help free-up strategic parking spaces for quick stops.
D.6 The group asked to keep records of date and rationale for the meter
conversion so that when a business turns over, the information is available
should the parking need change.
D.7 The majority of the group agrees that the City's current residential permit
parking program has difficult milestones and sizeable costs and needs to
be revisited.
City Staff
Recommendations
D.8 Staff agrees with the existing 2-hour time limit. In the online user survey,
most respondents said that two hours is right for our Downtown.
D.9 Staff agrees that monitoring parking in neighborhoods will help determine
whether residential parking permits are needed to ensure parking spaces
are available for local uses, as intended; however, the implementation of a
new residential parking permit program will require additional analysis and
community input.
Action Items /
Next Steps
D.10 Completed Recommendation - In Spring 2017, Parking staff and two
members of the CWG identified and converted eleven (11) meters from a
2-hour to 20-minute time limit.
D.11 Short-Term (0-2 yrs) - In response to the discussion of meter feeding on
Saturdays, each Spring, Parking staff will monitor occupancy data and
perform an annual review. This will include creation of an annual work
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plan for execution on any applicable recommendations. The next review
will be in February 2018.
D.12 Med-Term (2-4 yrs) - In response to the discussions of monitoring demand
for SMART parking, Parking staff will:
D.12.1 Through observation and traffic counts, determine if identified
neighborhoods are affected by SMART riders parking all-day.
D.12.2 Review City’s Residential Permit Policy to determine applicability
under current conditions.
D.12.3 Meet with affected neighborhood groups to identify solutions, if
all-day parking in neighborhoods increases due to SMART.
E. Summary of Recommendations related to Enforcement
Kimley-Horn
Recommendations
E.1 Seek enforcement of parking regulations at Caltrans Park & Ride lots.
CWG Input E.2 The majority agree that if some portions of these lots are leased to private
entities (e.g. French Quarter), then SMART and/or the City should consider
asking for potential lease options as well. There are concerns that moving
parkers out of these lots (that may not be true of Park & Ride parkers) may
cause overflow into neighborhoods.
City Staff
Recommendations
E.3 Staff does not agree with the City enforcing the parking regulations at the
Park & Ride lots, however the City will explore the possibility of leasing
spaces from Caltrans to provide additional parking for SMART riders/transit
riders.
Action Items /
Next Steps
E.4 Short-Term (0-2 yrs) - After monitoring SMART parking demand, if
necessary, City staff will develop a plan to explore leasing options in the
Park & Ride lots.
F. Summary of Recommendations related to Parking Supply
Kimley-Horn
Recommendations
F.1 Develop a shared parking arrangement with owners of private parking
facilities to enter into a shared parking program that is offered to the
public. This includes the need to amend City code 14.18.040 to add
language stating that approved parking for developments may be made
available to the public and/or used to satisfy parking requirements for
other developments.
F.2 Initiate dialogue with operators and managers of privately held parking
facilities in an effort to create shared parking opportunities in the future,
such as the use of parking at San Rafael Corporate Center for SMART/SRTC
parking.
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CWG Input F.3 Majority agrees the shared parking arrangement recommendation is
worthy of consideration and that the City should initiate such agreements.
F.4 A few members expressed an opinion that this will not be successful here
in San Rafael, while another member is concerned about situations where
businesses agrees to supply public parking, and then what happens if that
business is sold/closed?
F.5 The Chamber of Commerce and the BID is willing to work on shared
parking as a possible endeavor with City staff.
City Staff
Recommendations
F.6 Staff agrees; a shared parking program could increase the supply of
available parking and allow for future growth. This is a valuable concept to
pursue, however it will be a very detailed, multi-faceted, longer-term effort
in order to find feasible partnerships. A similar initiative is being
undertaken for the East San Rafael Parking Study.
Action Items /
Next Steps
F.7 Med-Term (2-4 yrs) - City staff will:
F.7.1 Research shared parking successes in similar-sized municipalities as
well as the logistical and liability issues faced. Then, create a list of
potential facilities, reach out to property owners to gauge interest,
and develop agreements for shared-parking with interested parties.
F.7.2 Explore ways to incentivize property owners to “open up” spaces.
F.7.3 Monitor effectiveness from the East San Rafael Study.
G. Summary of Recommendations related to the Pedestrian Network:
Crosswalks & Sidewalks/Paths
Kimley-Horn
Recommendations
G.1 Re-stripe limit lines separately from crosswalk striping at these
intersections: 2nd/Lincoln, 2nd/Lindaro, 3rd/Lincoln, 3rd/Lindaro,
3rd/Hetherton, 3rd/Tamalpais for increased pedestrian visibility.
G.2 Install warning signs or barriers in the vicinity of 3rd St. and Lindaro St to
encourage crossing of 3rd St. only in the marked crosswalk.
G.3 Install curb bulb-outs where feasible to reduce pedestrian crossing
distances.
G.4 Widen and repair sidewalks along West Tamalpais Ave between 3rd St. and
4th St.
G.5 Improve pedestrian access between Caltrans Park & Ride lots and the
Bettini Transit Center.
G.6 Provide a pedestrian path east of Lincoln Ave. San Rafael Corporate Center
parking garage that connects Lincoln Ave. to 2nd St.
CWG Input G.7 The majority agree and support all pedestrian recommendations.
G.8 All members are concerned about pedestrian safety and most suggested
the City prioritize pedestrian safety over e.g. wayfinding or new signs.
Most group members support idea of a complete assessment of Tamalpais
Ave., emphasizing pedestrian safety.
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G.9 The consultant reiterated that this wasn’t a transportation study, nor was it
a safety study. The experience of pedestrians from when/where they park
their cars and to their destinations is what's primarily being considered for
making these recommendations. Group members understood this. Group
members encouraged staff to place their suggestions and concerns in the
appropriate context.
G.10 Additionally, the group asked to incorporate recommendations from the
future 3rd & Heatherton safety study as well as to be familiarized with the
content of the 2012 SMART Station Area Plan.
City Staff
Recommendations
G.11 Staff agrees that restriping crosswalks would improve visibility, pedestrian
safety and experience. The City Traffic Engineer recommends an upgrade
from the current basic transverse crosswalks to higher-visibility staggered
continental crosswalks that require less maintenance.
G.12 Staff recommends additional warning devices that are in compliance with
MUTCD standards to discourage jaywalking across the unmarked
crosswalks at 2nd and 3rd Streets. The City Traffic Engineer recommends the
installation of “No Pedestrian Crossing Use Crosswalk” signs on pedestrian
crossing barricades at these locations.
G.13 Staff recommends shortening crosswalk lengths in areas that do not
exacerbate other access issues for vehicles (emergency vehicles or other
modes of travel). Bulb-outs and other improvements are being considered.
G.14 Staff recommends working closely with all interested parties during design
and development of the new Transit Center to incorporate wider sidewalks
into the design of any improvements to enhance pedestrian safety.
Action Items /
Next Steps
G.15 Short-Term (0-2 yrs) - Currently, Parking staff is working with DPW on
prioritization of all pedestrian network recommendations of the DP/WS.
DPW is: doing an analysis of the recommendations for safety, cost and
feasibility, BPAC review, and will determine an implementation plan in
conjunction with MUTCD standards. DPW and Community Development
will identify opportunities for wider pedestrian areas in compliance with
the City’s Bicycle Pedestrian Master Plan currently being developed.
G.16 Short-Term (0-2 yrs) - Parking staff will participate in the development of
the City’s Bicycle Pedestrian Master plan currently being developed
through DPW to ensure that recommendations are aligned.
G.17 Short-Term (0-2 yrs) - Community Development and DPW staff will confirm
conditions of approval w/ BioMarin for pedestrian pathway between
Lincoln Avenue and 2nd St.
G.18 Short-Term (0-2 yrs) - Staff to coordinate with SMART to prioritize safety at
intersection crossings, for bicyclists and for pedestrians as part of the
transit center relocation.
H. Summary of Recommendations related to Zoning & Development
Standards: Parking District
9
Kimley-Horn
Recommendations
H.1 Modify the Downtown Parking Assessment section of the Municipal Code
14.18.060A. Consider expanding Downtown Parking district boundaries.
H.2 Clarify the Downtown Parking Assessment District section of the Municipal
Code 14.18.060A. Waiver of first 1.0 of the Floor Area Ratio (FAR) does not
imply that City facilities are intended to accommodate the waived demand.
H.3 Amend Municipal Code section 14.18.040 - Add language stating that
approved parking for developments may be made available to the public
(and not just users of the subject land use) to encourage that all parking
approved under that section be made available to the public.
H.4 Revise the On-site and remote parking section of the Municipal Code
14.18.220 B - On-site and remote parking: Allow remote parking to be a
greater distance for uses within the Downtown parking district
CWG Input H.5 Majority of CWG agrees these are good concepts to explore and study, yet
to explore with caution.
H.6 Some members are concerned about the perception that surplus parking
exists in the district. CWG members want it to be highlighted that the
surplus primarily exists in the garages and certain private lots. Many
members are concerned with the consultant’s position that there is surplus
parking downtown. Many expressed that the data from this study is not
sufficient to argue in favor of a surplus.
H.7 One member reminded the group that the City discussed the Downtown
parking district in the vision document of 2012-the Downtown Station Area
Plan, and that the recommendation here aligns with that vision and should
be looked at in the shorter-term. The zoning of the station area should be
prioritized.
H.8 Some were intrigued by an idea of a STATION AREA DISTRICT, with its own
unique criteria specific to a transit center dynamic. Some agreed that land
uses need to be looked at in the modeling process.
H.9 Majority agrees with the suggestion to add language to the code that says
approved parking for developments may be made available to the public.
One group member expressed concern of potential liability that could be
incurred by private lot owners, and another suggested that incentives be
considered for private lot owners.
H.10 Regarding on-site and remote parking, majority of CWG agrees and
supports considering an even greater distance for employee parking.
H.11 Some CWG members think that the City should consider pursuing a
location for a parking garage in the station area as a long-term
recommendation. These members asked if there is enough parking in this
area to accommodate and invite future development.
City Staff
Recommendations
H.12 Staff agrees conceptually to consider expanding the Parking District
boundaries, if the City were to be able to realize the benefits that an
expansion should provide.
H.13 Specifically, staff agrees that we should explore the possibility of a new
parking district east of Lincoln Ave. to Hetherton (contingent upon
adequate parking supply becoming available, and the types of land-use we
are interested in pursuing) as suggested in the Station Area Plan. This will
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include consideration of what an expansion to the east and west of the
current parking district would look like and the potential of creating mini
districts. Staff agrees with CWG input that modeling of any new district will
take into account unique features for that specific area and include supply
& demand analysis of each area.
H.14 For the short-term, Staff agrees with amending code to include language
stating that approved parking may be made available to all public rather
than limited to users of the specific land This will increase the supply
available to the public by providing incentives to private parking facility
owners. This is not to imply that the City will require this, rather may
encourage it as an option.
H.15 For the short-term, Staff agrees with the recommendation to allow remote
parking to be a greater distance. This could be beneficial in the future if
the City pursues shared “district” parking facilities, and would emphasize
the importance of transit, bike, and walk linkages that could extend
beyond 500 feet up to within 1300 feet of the specified use.
Action Items /
Next Steps
H.16 Med-Term (2-4 yrs) - City staff will develop and study a model, using Park+
software, of a potential new district, with distinct areas or sub-districts,
(including a West-end, Middle and East-end) each having different criteria.
The model will utilize current data to understand impacts of SMART at the
station area, and the parking lot closure at Fifth/D St. This will also
consider what an expansion to the east and west of the current parking
district would look like, and include an analysis of supply & demand data of
the areas of interest. After proposed district changes and criteria are
established, staff will reconvene with this CWG to discuss and evaluate.
H.17 Short-Term (0-2 yrs) - City staff will take steps to initiate Code language
change of 14.18.060A and section 14.18.040: Develop draft code
amendments, conduct outreach & bring forward for City Council
consideration.
H.18 Short-Term (0-2 yrs) - City staff will reach out to other cities to research
similar practices to determine proper distances for all parking types. Once
appropriate remote parking distances are established, City staff will take
steps to initiate Code language change of 14.18.220B: Develop draft code
amendments, conduct outreach & bring forward for City Council
consideration.
H.19 Short-Term (0-2 yrs) - Incorporate these parking district endeavors into
the General Plan update of 2040, and map out the timeline.
I. Summary of Recommendations related to Zoning & Development
Standards: Parking Requirements
Kimley-Horn
Recommendations
I.1 Clarify Municipal Code 14.18.080 – Parking requirement for reciprocal uses
with shared parking facilities.
I.2 Initiate a pilot program to reduce minimum parking requirements
Downtown by 20% from current levels.
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CWG Input I.3 Regarding the recommendation to “clarify parking requirement for
reciprocal uses with shared parking facilities”, the CWG majority does not
agree with the level of permit review recommended for this change. Some
who disagreed are concerned that this would be burdensome for the
permit review process and would require a consultant be hired every time
a shared use reduction is on the table. Others stated that this change could
be helpful in the case of disputes.
I.4 Regarding a pilot program to reduce minimum parking requirements by
20%, the majority of the group agrees. The few reluctant to support the
recommendation fully, were concerned about applying the standards to
the entire study area and want consideration of micro areas for this
recommendation (Lincoln Ave. to C St., A St. to C St. and D St. to Miracle
Mile). Some members suggested that the City bypass a pilot program, and
instead draft a resolution to allow projects to be submitted with 20%
reductions in parking requirements. An exception would be if some
developments are too large.
City Staff
Recommendations
I.5 Staff agrees; A revision to the current language will clean up our code as it
exists and encourage developers to pursue more shared use parking
applications, in turn, maximizing the use of parking spaces.
I.6 Staff agrees with the CWG recommendation to bypass a pilot a program to
reduce minimum parking requirements by 20%, and instead align with the
General plan, a resolution to allow for projects to be submitted with the
20% reduction in parking requirements with a monitoring provision. On a
case-by-case basis, with multi-tenant developments, a contingency should
be implemented. This provision will allow new developments in
Downtown to construct less parking than previously, if that is desired, and
this will help prevent the excess capacity that currently exists.
Action Items /
Next Steps
I.7 Short-Term (0-2 yrs) - City staff will develop draft code amendments once
the final Downtown Parking and Wayfinding Study is accepted by the City
Council and will then bring forward the code to the Planning Commission
and City Council.
I.8 Med-Term (2-4 yrs) - To look at a reduction of minimum parking
requirements Downtown by 20%, City staff will need to identify micro
areas, conduct outreach, present to City council for approval. Staff will
draft a resolution allowing projects to be submitted with a 20% reduction
in parking requirements with a monitoring provision.
J. Summary of Recommendations related to Zoning & Development
Standards: Miscellaneous Zoning
Kimley-Horn
Recommendations
J.1 Adopt clear and strategic Guiding Principles as formal policies for the
operation and management of public parking, as stated in City code
chapter 14.18.010.
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J.2 Simplify minimum parking requirements for the Downtown area, as now
provided in Chapter 14.18.040. It is recommended that parking
requirements for the Downtown area be reduced from the current fifty
(50) designations to five (5) use types for the Downtown area.
J.3 Revise 14.18.120 to add an additional exemption to tandem parking to
allow for implementation of automated parking or other mechanical
parking devices.
J.4 Establish design standards (exterior and ground floor) for parking garages.
CWG Input J.5 The CWG discussed this group of recommendations and the majority
agrees. The group wants to see what specific Guiding Principles might be
developed and made suggestions about what to consider: 1) to identify the
City's target parking customer 2) to prioritize the integration of parking
with other modes of transportation downtown.
J.6 A few members were reluctant to agree with reducing the use types for the
Downtown area due to concern that staff time may be required for
significant data collection and analysis.
J.7 Regarding the exemption to tandem parking, some members questioned
costs, functionality and convenience.
J.8 Only some members had opinions about establishing parking garage design
standards. One group member thinks the language has value, while
another group member thinks it could get in the way and/or slow down
certain projects if all are subject to these design standards.
City Staff
Recommendations
J.9 Staff agrees that adopting strategic Guiding Principles will help the City
achieve its parking goals in a consistent manner and should be the first of
the Zoning recommendations to implement.
J.10 Staff agrees that reducing the use types for the Downtown area will
simplify the application and understanding of parking rates as well as
provide parking standards based on actual peak parking demand.
J.11 Staff agrees that allowing for automated/mechanical parking devices will
make way for innovative parking solutions that will maximize on valuable
public parking space.
J.12 Staff agrees conceptually with design standards for parking garages,
however they should be subject to the Design review board process. This
strategy would be most feasible for the Downtown if it were applied to
certain streets only. For example, 3rd Street projects could benefit from
ground floor retail, whereas along major commercial corridors and the
areas toward parking district boundaries, this would not be beneficial.
Current design guidelines do already address this topic. Future garage
projects should involve a design review process with emphasis on the
pedestrian experience.
Action Items /
Next Steps
J.13 Short-Term (0-2 yrs) - Parking staff will work with Economic Development
and Community Development to begin creation of Guiding Principles.
J.14 Short-Term (0-2 yrs) - Consider research of past developments, and
analyze how a five (5) use type/standard may have affected (for better or
worse) the project process and/or the current situations.
13
J.15 Short-Term (0-2 yrs) - Develop draft code amendments, conduct outreach,
bring forward for City Council consideration and complete municipal code
amendments.
J.16 Med-Term (2-4 yrs) - City staff will meet to discuss this recommendation,
including the alternative option (recommended by K-H), to look at current
design guidelines and to identify areas lacking . Identify streets, if any,
where guidelines would be advantageous, draft guidelines, conduct
outreach, present to City Council for consideration.
K. Summary of Recommendations related to Zoning & Development
Standards: Bicycle Parking Requirements
Kimley-Horn
Recommendations
K.1 Encourage bicycle parking for new, multi-unit residential developments.
CWG Input K.2 Majority agreed that this should be discussed further. The CWG was split
with their support of this recommendation. Those in favor asked about
incentivizing developers as an option & maybe moreso with affordable
housing developments. A few who were reluctant to support the
recommendation fully were concerned with the concept of replacing car
parking with bicycle parking.
City Staff
Recommendations
K.3 Staff agrees that bike parking should be factored into multi-unit residential
developments. One concern is about a higher density credit in exchange
for bike parking. Thus, further analysis should occur before making a
decision on this recommendation.
Action Items /
Next Steps
K.4 Med-Term (2-4 yrs) - City Staff will meet to discuss this recommendation,
including the alternatives, and any potential next steps. Staff will conduct
research of other cities and results of programs, survey property owners
and conduct further discussions with developers.
L. Summary of Recommendations related to Wayfinding
Kimley-Horn
Recommendations
L.1 Implement the proposed signage improvements in the Downtown.
L.2 Consider implementing end-user technologies, such as a mobile-responsive
website or text-message maps to enhance wayfinding in the Downtown, if
cost-effective.
CWG Input L.3 Majority agreement was not met on any specific signage option as
presented in the consultant report, however the majority supports the
recommendation for updated wayfinding Downtown.
14
L.4 Majority supports pursuing the interim endeavor to refresh a group of
current parking signs, and mostly agreed with the preliminary designs
presented on 6/13/17 by AF Studio, a local graphic design firm that
designed the newer City of San Rafael logo.
L.5 Some members like the gateway concept in the K-H report, some do not.
One member was very vocal that if large (gateway) signs are installed, they
should not be modern.
L.6 A few members agree that signs should have parking direction only – more
than one “thing” on a sign becomes too busy – especially those in the high
mph areas.
L.7 A few members believe that our true wayfinding needs right now are
limited; that people know where the transit center is and where parking is
generally and believe that we should not clog up our sidewalks with signs
but frequent signage directing to parking is worthwhile to pursue.
L.8 A few members support the suggestion of ped-scale signs at garage
entries/exits. A few members said maps on signs aren’t necessary with
exception of the Transit Center signs. One member thinks that maps at the
garages would be helpful.
L.9 The majority of CWG members supports the recommendation to consider
implementing end-user technologies, if cost-effective. Some have
concerns about how safe it is to encourage drivers to use mobile devices to
get around Downtown.
City Staff
Recommendations
L.10 Staff agrees that the Downtown needs an updated wayfinding program.
Staff recommends some modifications to the proposal, including additional
signage. Staff has identified gaps where additional signage must be
incorporated so that visitors are directed to the proper areas. In addition,
staff recommends incorporating updated universal blue “P” parking signs
at entrances to all parking lots and existing traffic signal-level signage.
Replacements made generically on current poles/fixtures are easier to
install vs. creating custom signs, per DPW.
L.11 Staff agrees that technologies could improve how well visitors to
Downtown know where available, convenient parking is and what the costs
are to park. Improved technology will be dependent on available funding.
Action Items /
Next Steps
L.12 Short-Term (0-2 yrs) - City staff will determine what interactive
technologies are available, their cost-effectiveness and feasibility.
L.13 Long-Term (4+ yrs) - Modify current plan to include new signage locations
in the West End and other designated areas in compliance with DPW and
MUTCD standards. AF Studio is currently developing customized signage
options for an interim signage program as a cost-effective solution that will
be submitted to the City Council for approval prior to implementation.
L.14 Long-Term (4+ yrs) - After implementation of the interim parking signage
designed by AF Studio, City staff to draft proposed Phase 2 for signage
updates. This phase should incorporate group input as well as the
multi-modal considerations.
L.15 Long-Term (4+ yrs) - Conduct observations/analysis of static wayfinding
signs (Phase 1) for effectiveness before VMS signs consideration. Explore
15
the feasibility of implementing a VMS-based parking guidance system
Downtown
M. Summary of Recommendations related to Bicycle Parking
Kimley-Horn
Recommendations
M.1 Along 4th Street, install single inverted U-shaped bike racks in feasible
locations where they are not currently available. New bicycle parking
should not block the pedestrian movement on the sidewalks.
M.2 Install a bicycle corral on 4th Street adjacent to City Plaza.
M.3 Install bicycle rooms/cages near SMART/SRTC and major employment
centers.
M.4 Evaluate proposed bike share station locations as part of Bay Area Bike
Share via TAM. Station locations are proposed at San Rafael Transit Center,
City Plaza and the West End.
CWG Input M.5 The majority of CWG members support the recommendation of bike racks
since they would be installed on sidewalks (vs. removing car parking spaces
for on-street corrals) and may be spread out along 4th St. The majority
agree that bicyclists want to park near their destinations (due to lack of
security) and bike racks would meet this desire.
M.6 CWG members disagree with the recommendation to install a bike corral
on 4th St. if it would be installed on-street. A few were in favor of
on-street corrals as being appealing if they had a creative "look and feel"
and if the design was a good fit for our City. Most members were
concerned about using on-street parking spaces for corrals. These
members don’t think they will be used since bicyclists want to park where
they can see their bikes. Those in support of a corral agreed that the plaza
should be the primary location (off-street) to consider since there are
usually many people gathered there and could deter theft; bikes would be
less vulnerable. Security is a major concern for members. Some suggested
placement of additional bike parking at Lauren Place, which is also
off-street.
M.7 The majority of CWG members supports installing bicycle rooms/cages
near SMART/SRTC and major employment centers and to consider
installation at A St. or C St. garage, if financially feasible. The group also
agrees with K-H’s alternative option to consider bike lockers at the
relocated Transit Center, since they are highly secure, if it can be
determined that they are cost-effective and would be utilized.
M.8 One group member believes we should consider a policy to require
developers to provide bike infrastructure near their new developments.
M.9 The majority of CWG members agree with the recommendation to
evaluate a Bike Share program, and that Bike Share wayfinding is important
to establish for safety.
16
City Staff
Recommendations
M.10 Staff agrees the Downtown is in need of more bike racks placed
strategically that allow for bicyclists to park as close to their destinations
as possible.
M.11 Staff supports the installation of a bicycle corral system pending
examination of the details associated with the infrastructure installed.
However a bike corral should be considered secondary to adding more
bike parking options along 4th St. It’s more desirable to install smaller
parking options in more distributed locations so cyclists can park as close
to their destination as possible.
M.12 Staff supports the installation of a secure bicycle parking area, especially
for commuters. This recommendation can be further analyzed in the new
Transit Center planning efforts.
M.13 Staff recommends evaluating the concept of a bike share program. Bike
share could improve non-automobile movement throughout the City.
Action Items /
Next Steps
M.14 In order to plan out and implement the Bike Parking recommendations
made, City staff will:
M.14.1 Short-Term (0-2 yrs) - Research a proposal for bike racks that are
secure, financially feasible and visually pleasing.
M.14.2 Short-Term (0-2 yrs) - Work with DPW and BPAC to develop a
pilot program for installation of more bike racks on 4th Street.
M.14.3 Short-Term (0-2 yrs) - Monitor demand after additional U-shaped
bike racks are installed for one-year. If demand is shown, develop
cost and design options for a bicycle corral.
M.14.4 Short-Term (0-2 yrs) - Monitor usage of bicycle racks and lockers
installed by SMART; if insufficient, determine optimal locations
for additional rooms/cages and develop a cost analysis. Staff to
consult with BPAC on location of cages.
M.14.5 Short-Term (0-2 yrs) - Develop a “wish list” for future Transit
Center plans & design.
M.14.6 Short-Term (0-2 yrs) - Meet with all interested parties including
TAM to discuss Bike Share program implementation plan in
anticipation of receiving grant. The grant application was
submitted by TAM on 6/30/17; Plan should include Bike Share
wayfinding.
M.14.7 Med-Term (2-4 yrs) - Work with other agencies to develop cost
and design for cages in preferred location identified by the BPAC,
if a bicycle cage system is deemed viable.
APPENDIX C:
Recommendations made that staff proposes not be implemented:
Wayfinding
KH recommendation Staff rationale for not
implementing
Group rationale for not
implementing
17
Explore the feasibility of
implementing a VMS-based
parking guidance system in the
Downtown.
Staff is concerned that costs to
purchase, install and maintain
such a system will outweigh
benefits. Staff recommends that
static signs be installed during
phase one and then analyzed to
determine effectiveness before
proceeding with VMS signs.
Majority of CWG members were
mostly concerned about the
cost-effectiveness of these
types of signs for the
Downtown.
Zoning & Development
KH recommendation Staff rationale for not
implementing
Group rationale for not
implementing
Consider revisions to parking
dimension requirements within
Downtown garages
Staff does not agree.
Dimensions are too limiting and
flexibility is already built into
our code as there is an
allowance for reduced
dimensions.
CWG members agree with staff
that these dimensions are not
right for San Rafael.
Provide reductions in parking
requirements for developers
who provide bicycle parking.
Staff does not agree at this
time. Further study should
occur before making a decision
on this recommendation.
Next Step:
Staff will study current code and
implications to modifying vs.
leaving as-is. Ask
ourselves-could this be
coordinated with other actions
to have fewer vehicles
Downtown?; Incorporate into
General Plan if moving forward
●A few group members were
concerned with the concept
of replacing car parking with
bicycle parking.
●One group member urged
Staff to look at current code
requirements and conduct a
thorough study of
implications of providing
reductions vs. leaving the
code as-is.
●One group member believes
less vehicles Downtown is a
good thing (encourage more
bike/ped activity)
Time Limits
KH recommendation Staff rationale for not
implementing
Group rationale for not
implementing
18
On Saturday allow for
meter-feeding to extend stays
for an additional hour (from 2
hours to 3 hours) with the extra
hour being charged at a
premium rate. An appropriate
premium rate may be twice the
standard hourly rate.
Staff does not agree. Different
hourly rates for Saturdays-only
will be confusing. Increasing the
time limits on street will tempt
employees to utilize those
spaces to the detriment of
visitors. It is better to develop
marketing strategies to push the
long term parker to the 2
garages.
Majority does not agree. Some
group members are concerned
about confusing the public with
inconsistent time limits.
19
D wnlt
CITY OF SAN RAFAEL PARKING SERVICES DIVISION
1033 C STREET. SAN RAFAEL. CA 94901
CITY OF SAN RAFAEL
PARKING SERVICES DIVISION
Shifting perceptions and bringing awareness to parking options in downtown San Rafael
CREATE COLLATERAL I $8000
Develop marketing collateral with San
Rafael Chamber. BID and merchants
• Digital materials for online ad
campaign (professionally crafted
Downtown map)
• Postcard handout-parking programs
highlights. garage parking benefits
• Garage entrance/exit signage w/
Free Weekend Parking message
• Facebook ads
• Small scale art for
meters/lots/garages
GARAGE PARKING PROMO 1$42000
Jan-2018: 6-month pilot free parking on
Saturdays to bring more visitors
Downtown and to utilize available
pa rki ng space inA St/C St Ga rages
GET SOCIAL I $1000
• Create social media presence on
Instagram and Facebook
• Network with businesses and create
seasonal promotions to highlight
parking options throughout
downtown
PUBLIC OUTREACH I $2500
Hire seasonal parking ambassador to
connect with merchants and shoppers
and promote parking programs
11/7/2016
000
Citizens Advisory Committee
San Rafael, CA 94901
City of San Rafael
Jim Myhers
Parking Services Manager
1400 Fifth Avenue
San Rafael, CA 94901
Dear Mr. Myhers,
Thank you for meeting with the Citizens Advisory Committee (CAC) on September 1 to review
the City's draft Parking and Wayfinding Study. The CAC subsequently discussed the draft in
detail at its October 6 meeting and again at its November 3 meeting. In addition to the minutes
of these meetings, the CAC thought it would be useful to summarize its primary comments on
this important Shldy as follows:
1. Given the central role of the Future Demand projections, some concern was raised about
the methodology used, particularly in establishing the Existing Conditions parking
demands from which the projections proceed. It may be advisable to do additional
sampling before moving forward with any major changes to our parking policies.
Another question was what the 'Park+ Model' assumes as the split among transportation
modalities used by people coming downtown, now and in the future. We suggest a
clearer description of the methodology, substantiating its adequacy. More information
on why 85% is considered an acceptable parking occupancy ceiling would also be
helpful, since this benchmark underlies several key recommendations.
2. Assuming the Study's overall conclusion that future parking demand can be met with
existing supply if that supply is proactively managed, the CAC supports the report's
recommendations to strengthen such parking management, with the following
comments:
a. Regularized, data-based adjustment of parking rates to keep occupancies under 85%
through all downtown areas, in particular the congested Station Area. It was noted that
existing occupancies vary significantly by location (or even by floor, in the case of
parking structures). Even though overall supply may be adequate in the aggregate, the
needs in particular areas might be very different. For example, the eastern part of
downtown may require additional steps.
Citizens Advisory Committee
o Q 0
b. Considering both operating costs and future capital needs when setting rates. The
committee cautioned that the costs and benefits of various management techniques need
to be considered.
c. Considering parking costs in comparable cities and elsewhere in Marin when setting
rates, so as to keep downtown San Rafael an attractive and convenient destination.
d. Insuring that the public is included in the rate-setting process.
3. The CAC also supports the proposed Station Area management steps, including:
a. Increased parking enforcement in the vicinity of the SMART station.
b. Establishing residential parking districts in nearby neighborhoods-with the added
recommendation that these be available at less expense to residents.
c. Some additional long-term on-street spaces in the vicinity for SMART riders.
d. Providing permit parking for SMART riders on the Lootens garage upper floor, if
space there can be verified.
e. Negotiation with Caltrans for permit parking in nearby park & ride lots.
f. Negotiation with BioMarin, and others, to provide public parking in private garages.
The committee believes this area will continue to be a management challenge, and these
steps should be seen as an initial approach that may require modification in the face of
future developments.
4. Accordingly, the CAC strongly supports revising the report to recommend expansion of
the Downtown Parking District to Hetherton Street, which is a cornerstone of the
Downtown Station Area Plan strategy for achieving economic vitality and pedestrian-
oriented development. This would first require a projection of the amount of parking
that would need to be accommodated tmder the rules pertaining to developments
within the expanded area of the parking district. Then a strategy could be devised for
meeting that demand by identifying or providing the necessary parking supply.
Expansion of the Parking District to the east and west ends of 4 th Street should also be
considered.
5. The report needs more focus, discussion and proposals on assuring adequate and
affordable short-term parking for shoppers by reducing the need for long-term parking
for employees and commuters, through means such as:
a. Employee incentives for transit ridership and other alternative modes.
b. Increased feeder bus service.
c. Satellite commuter parking outside of downtown, in connection with feeder bus
service.
d. Provision of affordable workforce housing within walking and biking distance of
downtown employers and/or where readily served by local transit.
William Carney • 2
Citizens Advisory Committee
000
e. Managing City garages to prioritize short-term parking in the most convenient spaces
(for example by putting any long-term commuter or employee parking on upper floors).
6. The Study would be strengthened by providing more examples of how other cities have
implemented one of its key recommendations, the public use of private parking. While
this is an intriguing approach, the CAC suggests that San Rafael build on proven and
successful techniques developed elsewhere. Related code revisions need to be
thoroughly evaluated by the City's planning staff, but the zoning changes proposed to
achieve this objective seem a reasonable start, with some refinements:
a. Section 14.18 .040 (F), "Parking approved under this section may be operated to serve
the uses for which the parking was approved and/or shared with other uses ... " should
not be limited to only the Downtown Parking District.
b. Likewise, Section 14.18.230 related to remote parking should not be limited to the
parking district, and for both this section and Section 14.18.080 related to shared
parking, the discretion of the Zoning Administrator to adjust the number of spaces
should not be dependent on the use of a consultant unless the ZA determines that to be
necessary.
c. Section 14.18.060 (A) revisions clarifying the Downtown Parking District are
welcome.
d. The proposed simplification of parking requirements by consolidating land use
categories and calibrating required parking to actual project demand seems to be a
worthy objective, but should be undertaken with careful regard for the rationale
underpinning the current code, as well as for advances in the amount of transit and
other alternative modes serving downtown.
e. The proposed 'Guiding Principles' for parking would be an excellent addition to the
code, embodying the comprehensive approach to parking that the Study proposes. The
suggested definition of a 'priority customer' for public parking, integration of parking
with other modes of transportation, and use of current informational systems are
especially important components.
f. Additional development code and parking management tools included in the
Downtown Station Area Plan should also be included in this Study (or noted with an
explanation of why they are omitted). These include 'unbundling' the cost of parking
spaces from residential units; provision of car-share and bike-share services in public
and private parking facilities; free or discounted memberships in such services for
residents or employees, and/or free or discounted transit passes; the impact of ride-
sharing services and self-driving cars; provisions for electric vehicle charging; setting
parking maximums; and others.
William Carney • 3
Citizens Advisory Committee
o 0 ~
7. The Committee welComes the proposed improvements to the downtown pedestrian
network, including widened sidewalks, safer intersections and bulb-outs. Of particular
note:
a. Add improvements for the identified major pedestrian routes under the freeway.
b. Address pedestrian safety throughout the area, and especially along Hetherton and
Irwin.
c. Consider other sidewalks proposed in the Station Area Plan, such as the east side of
Hetherton.
d. Consider special paving treatments to mark key pedestrian intersections.
e. Extend the special treatment of Tamalpais West north to Mission and south to 2nd
Street, with particular attention to creating a visible 'pedestrian and bicycle safe zone'
crossing the heavily trafficked 3rd and 2nd Street intersections and connecting to the
multiuse path along Francisco. Tamalpais as a whole, and this segment in particular,
needs to be designed along the lines recommended in the Station Area Plan as a
significant area amenity for bikes and pedestrians.
f. Consider similar treatments at the Lindaro, A and B Street crossings of 3rd and 2nd
Streets.
8. The CAC recommends careful review of the bicycle parking proposals with the Bicycle
and Pedestrian Advisory Committee. Some concern was expressed with the appearance
of bike storage facilities, with a definite preference for bike cages or lockers being
located within garages and other buildings, including the new transit center. Cost
impacts on development also need to be considered, factoring in the cost and anticipated
achlal usage of both bike and car parking.
9. With respect to the signage concepts, the CAC would prefer California standard
parking signs as found in other communities, so signs are easy to interpret. Identity
signage at the entry to downtown should be distinctive to San Rafael. The CAC also
thought that the large scale of many of the signs shown seemed out of character with
San Rafael's pedestrian downtown.
In summary, the CAC commends the City's efforts to address the parking, pedestrian, bicycle
and wayfinding needs of our downtown, and we trust that our comments will prove useful in
finalizing this important study.
Respectfully,
William Carney, CAC Chair
William Carney • 4
January 10, 2018
San Rafael City Council
1400 Fifth Avenue
San Rafael, CA 94901
RE: Downtown Parking & Wayfinding Study
Honorable Mayor and Council Members,
Sustainable San Rafael has followed the development of the Parking and
Wayfinding Study carefully, considering it critical to the sustainable
development of the downtown area. It comes at a particularly propitious time
with the opportunity of folding the results into the General Plan.
The recommendations before you suggest simple zoning code changes and
management guidelines that will bring our parking strategies up to date with
developing realities. Significant changes are coming to our downtown and to
transportation and retail in general. Our parking polices need to adapt to thes e
realities. Most critical are:
The need to increase options for parking in the Station Area by extending the
parking district past Lincoln is a core component of the Station Area Plan. This
would allow flexibility for new development and help avoid barren pedestrian
street fronts caused by first floor parking in a pedestrian friendly area.
As the study points out, parking in the downtown area is adequate, if not well
distributed. A zoning change to encourage shared parking and public use of
parking makes common sense by using existing facilities more efficiently.
Likewise, our public parking structures are underutilized. Giving the Parking
Department the flexibility to monitor demand and adjust rates as needed can
efficiently direct parkers to better utilize these resources.
The encouragement of transit options like SMART can reduce the parking
needed for new development. It is therefore time to look at reducing parking
requirements and helping the economic viability of desirable projects,
especially in tandem with employee incentives for non-car commute options.
Bicycle use is also growing and our codes need to respond to the demand.
Encouraging bicycle use by requiring bike parking in new residential
developments is a common sense sustainability measure.
This study was thoroughly vetted by stakeholders and recommends items that
should be part of the over-all process of designing the future of our city as we
update our General Plan. In the interests of sustainability, we recommend
accepting the study’s recommendations.
Most importantly, we urge you to direct staff to adjust the timelines for
considering all the suggested zoning and municipal code changes within the
two-year General Plan process now getting underway.
Sincerely,
Jerry Belletto
Land Use Task Force
and Board Secretary
cc: Cristine Alilovich , Jim Myhers, Paul Jensen, Raffi Boylan
BOARD OF DIRECTORS
William Carney, President
Bob Spofford, Vice President
Jerry Belletto, Secretary
Greg Brockbank
Jim Geraghty
Linda Jackson
Kay Karchevski
Kiki La Porta
Jesse Madsen
Samantha Mericle
Sue Spofford
415.457.7656
Esther Beirne
From:
Sent:
To:
gerald Belletto
Thursday, January 11, 2018 8:47 AM
Esther Beirne
Subject:
San Rafael City Council
1400 Fifth Avenue
San Rafael, CA 94901
Downtown Parking Study
RE: Downtown Parking & Wayfinding Study
Honorable Mayor and Council Members,
Sustainable San Rafael has followed the development of the Parking and
Wayfinding Study carefully, considering it critical to the sustainable
development of the downtown area. It comes at a particularly propitious time
with the opportunity of folding the results into the General Plan.
The recommendations before you suggest simple zoning code changes and
management guidelines that will bring our parking strategies up to date with
developing realities. Significant changes are coming to our downtown and to
transportation and retail in general. Our parking polices need to adapt to these
realities. Most critical are:
The need to increase options for parking in the Station Area by extending the
parking district past Lincoln is a core component of the Station Area Plan. This
would allow flexibility for new development and help avoid barren pedestrian
street fronts caused by first floor parking in a pedestrian friendly area.
As the study points out, parking in the downtown area is adequate, if not well
distributed. A zoning change to encourage shared parking and public use of
parking makes common sense by using existing facilities more efficiently.
Likewise, our public parking structures are underutilized. Giving the Parking
Department the flexibility to monitor demand and adjust rates as needed can
efficiently direct parkers to better utilize these resources.
The encouragement of transit options like SMART can reduce the parking
needed for new development. It is therefore time to look at reducing parking
requirements and helping the economic viability of desirable projects,
especially in tandem with employee incentives for non-car commute options.
Bicycle use is also growing and our codes need to respond to the demand.
Encouraging bicycle use by requiring bike parking in new residential
developments is a common sense sustainability measure.
This study was thoroughly vetted by stakeholders and recommends items that
should be part of the over-all process of designing the future of our city as we
update our General Plan. In the interests of sustainability, we recommend
accepting the study's recommendations.
Most importantly, we urge you to direct staff to adjust the timelines for
considering all the suggested zoning and municipal code changes concurrent
with the two-year General Plan process now getting underway.
Sincerely,
Jerry Belletto
Land Use Task Force
and Board Secretary
cc: Cristine AIilovich, Jim Myhers, Paul Jensen, Raffi Boylan
BOARD OF DIRECTORS
William Carney, President
Bob Spofford, Vice President
Jerry Belletto, Secretary
Greg Brockbank
Jim Geraghty
Linda Jackson
Kay Karchevski
Kiki La Porta
1
Jesse Madsen
Samantha Mericle
Sue Spofford
415.457.7656
2
STAFF REPORT APPROVAL
ROUTING SLIP
Staff Report Author: Jim Myhers Date of Meeting: 12/18/2017
Department: City Manager’s Office
Topic: Parking & Wayfinding Study
Subject: Parking & Wayfinding Informational Update and Recommendations
Type: (check all that apply) ☐ Consent Calendar ☐ Public Hearing
☐ Discussion Item ☐ Resolution ☐ Ordinance
☐ Professional Services Agreement ☐ Informational Report
*If PSA, City Attorney approval is required prior to start of staff report approval process
Was agenda item publicly noticed? ☐ Yes ☐No Date noticed: ☐Mailed ☐Site posted ☐Marin IJ
Due Date Responsibility Description Completed
Date Initial / Comment
DEPARTMENT REVIEW
FRIDAY
noon
12/1
Director Director approves staff
report is ready for ACM,
City Attorney & Finance
review.
12/4/2017
☒
CONTENT REVIEW
MONDAY
morning
12/4
Assistant City Manager
City Attorney
Finance
ACM, City Attorney &
Finance will review items,
make edits using track
changes and ask questions
using comments. Items will
be returned to the author
by end of day Wednesday.
Click here to
enter a date.
1/4/2018
12/4/2017
☐
☒
LG
☒
MM
DEPARTMENT REVISIONS
FRIDAY
noon
12/8
Author Author revises the report
based on comments
receives and produces a
final version (all track
changes and comments
removed) by Friday at
noon.
Click here to
enter a date.
☐
ACM, CITY ATTORNEY, FINANCE FINAL APPROVAL
MONDAY
morning
12/11
Assistant City Manager
City Attorney
ACM, City Attorney &
Finance will check to see
their comments were
adequately addressed and
sign-off for the City
Manager to conduct the
Click here to
enter a date.
Click here to
enter a date.
☐
☐
Finance
final review. Click here to
enter a date.
☐
TUES
noon
12/12
City Manager Final review and approval Click here to
enter a date.
☐
Lindsay Lara
From:
Sent:
To:
Subject:
FYI
Jim Myhers
Wednesday, January 31, 2018 2:50 PM
Lindsay Lara
FW: Response to comments at 1/16/18 City Council meeting
I forwarded this to Jim and Cristine.
Thanks
Jim
-----Original Message-----
From: Barbara Harrison
Sent: Wednesday, January 31, 2018 2:11 PM
To: Gary Phillips; Kate Colin; Andrew McCullough; Maribeth Bushey; John Gamblin
Cc: Jim Myhers
Subject: Response to comments at 1/16/18 City Council meeting
Dear Mayor Phillips and City Council members:
I just watched the video of the Jan.16 council meeting. When the issue of the East San Rafael
parking situation was discussed, I was appalled when Ross Bishop stated that he is "trying to speak
for all of East San Rafael, because it's going to affect everybody there ... This is just a stepping stone
toward permits."
First of all, not only does he not speak for all of East San Rafael, he does not even speak for all
Spinnaker Pt. residents. There is a sizeable contingent of us who object to his proposals. He has
repeatedly stated in our Homeowners Association meetings that his goal is to obtain no-cost
parking permits for Spinnaker residents only. He has said multiple times that once we get permits,
we can go back to parking in our garages and driveways and the streets will be empty like they were
several years ago. He has recently grudgingly conceded that we will have to "share" the streets with
others, but has said that Spinnaker residents should be allotted more permit spaces than non-
Spinnaker residents.
Please keep in mind that very few Spinnaker residents actually park on the streets. Most park in
their garages and/or driveways, including Ross. He and his wife occasionally park on the street in
front of their house far enough apart that there is room for only their two cars, when, if parked
properly, there would be room for three or four. He has encouraged other Spinnaker residents to
do the same. There are a few residents who always park on the street even when they have room in
their garages and driveways. Others have their garages overflowing with stuff, and while some of
them park in their driveways, there are some who always park on the street just so "outsiders" can't
park in front of their home.
On a related topic, I am concerned about the proposed 24-hour rule. The majority of drivers who
park on Catalina, Spinnaker Pt. Drive, and the cui de sacs live in the inner portions of the Canal area.
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Almost every day, I see men and women carrying tools, shopping bags, sometimes with a grocery
bag in each arm plus their elementary age children tagging along beside them, having to walk two or
more blocks back to their homes at the end of the work day. I spoke to a man a few months ago
who had to park 3 miles from his apartment. For those going to work the next day, the 24-hour rule
won't matter much, but on weekends, it would mean that on their days off, they would have to
walk back to Spinnaker/Baypoint, move their vehicle (if they can find a space), and then walk back
to their homes, thus taking up time that they could be spending with their family or friends. Not
only will that create inconvenience for those who have to move their cars, it will create more traffic
on weekends as drivers are trying to find a new parking spot. I suspect that some of the Spinnaker
pro-permit contingent will then complain about the increased traffic and noise. An alternative
might be to have a 24-hour rule during the week, but a 72-hour rule from Friday afternoon to
Monday morning.
I would also like to suggest that the cui de sacs along Catalina be striped with head-in parking
spaces. Cars routinely parked head-in in the past before Ross insisted that the City enforce parallel
parking. Parallel parking reduced the number of spaces available. Head-in spaces would increase
parking spaces only slightly, but every little bit helps. Ross's reasoning for the change was that
emergency vehicles would not have room to turn around. There have been firetrucks called to our
cui de sac and to one behind us three times. In all cases, the trucks were too long to turn around in
the cui de sac even if no cars had been parked there, so they backed out. There are many narrow
streets in San Rafael where fire trucks would need to back down rather than turn around, so Ross's
comment is invalid.
I appreciate Council Member McCullough and Jim Myhers comments that there will be a trial period
to monitor the success or inconvenience of this plan. I predict that the law of unintended
consequences will apply. Thank you for all your efforts to resolve this complicated issue, and once
again, please keep in mind that Ross Bishop does not speak for all, or even necessarily the majority,
of us.
Regards,
Barbara Harrison
Barbara Harrison
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