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HomeMy WebLinkAboutPW Bicycle and Pedestrian Master Plan AmendmentCity of San Rafael ♦ California
Amendment to Agreement for
Update of San Rafael's Bicycle and Pedestrian Master Plan
This Amendment to Agreement for Update of San Rafael's Bicycle and Pedestrian Master Plan is
made and entered into this 13 day of A%A% Ii 2018, by and between the CITY OF SAN RAFAEL ("City")
and ALTA PLANNING + DESIGN, INC. (hereinafter called "Contractor").
RECITALS
WHEREAS, the parties entered into an Agreement for Update of San Rafael's Bicycle and
Pedestrian Master Plan, dated November 21, 2016 ("Agreement", Attachment A), under which
Contractor assumed the obligation to complete the Bicycle and Pedestrian Master Plan Update ("Plan");
and
WHEREAS, based on requests from the Bicycle and Pedestrian Advisory Committee (BPAC)
and discussions between the City and Contractor, the parties agree that an amendment to the original
contract is needed to complete the online component of the Plan, in addition to the initial scope of work
which was outlined in the proposal (dated October 13, 2016 and attached hereto as Attachment B);
AMENDMENT TO AGREEMENT
NOW THEREFORE, the parties agree as follows:
Section 2 (DUTIES OF CONTRACTOR) of the Agreement is amended to read:
The Contractor hereby agrees to furnish all of the materials, equipment, and labor
necessary to complete the online component for the project entitled "Update of
San Rafael's Bicycle and Pedestrian Master Plan," all in accordance with the
scope of work and requirements outlined in the Proposal dated October 16, 2016
attached hereto as Attachment B as amended in the ALTA PLANNING + DESIGN
document `Addendum " attached hereto as Attachment C, and both incorporated
herein by reference.
2. Section 4 (COMPENSATION) of the Agreement is amended to include additional
compensation for the services as described in Attachment C to this Amendment,
in an additional amount not to exceed $3,784.
All other terms and conditions of the Agreement shall remain unchanged and in full fo�ce
and effect for the term of this Agreement as amended.
IN WITNESS WHEREOF, the parties have executed this Amendment as of the day, month and
year first hereinabove written.
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CITY OF SAN RAFAEL:
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ATTEST:
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Lindsay Lara, City Clerk
APPROVED AS TO FORM:
Robert F. Epstein, City Attrney
File No.: 18.10.09
ALTA PLANNING + DESIGN, INC.:
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Attachments to Amendment to Agreement for Update of San Rafael's Bicycle and Pedestrian Master
Plan
Attachment A: Original Form of Agreement for Update of San Rafael's Bicycle and Pedestrian
Master Plan, dated November 21, 2016
Attachment B: Alta Planning + Design Scope of Work dated October 13, 2016
Attachment C: Alta Planning + Design document "Addendum"
2
Attachment A
AGREEMENT FOR PROFESSIONAL SERVICES
FOR TRANSPORTATION CONSULTING SERVICES FOR THE UPDATE OF SAN
RAFAEL'S BICYCLE AND PEDESTRIAN MASTER PLAN
This Agreement is made and entered into this .21s7 day of / oVDHAEOZ , 2016, by
and between the CITY OF SAN RAFAEL (hereinafter "CITY"), and ALTA PLANNING +
DESIGN, INC. (hereinafter "CONTRACTOR").
RECITALS
WHEREAS, San Rafael's current Bicycle and Pedestrian Master Plan was adopted by
Council in 2011; and
WHEREAS, Caltrans Active Transportation Program guidelines call for the update of
Bicycle and Pedestrian Master plan's on a five year cycle; and
WHEREAS, the services of a transportation consulting firm are needed to assist with the
update process.
AGREEMENT
NOW, THEREFORE, the parties hereby agree as follows:
PROJECT COORDINATION.
A. CITY'S Project Manager. The Director of Public Works is hereby designated the
PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all aspects
of the progress and execution of this Agreement.
B. CONTRACTOR's Project Director. CONTRACTOR shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONTRACTOR. Michael Jones is hereby designated as the PROJECT
DIRECTOR for CONTRACTOR. Should circumstances or conditions subsequent to the
execution of this Agreement require a substitute PROJECT DIRECTOR, for any reason, the
CONTRACTOR shall notify the CITY within ten (10) business days of the substitution.
2. DUTIES OF CONTRACTOR.
CONTRACTOR shall perform the duties and services as described in Exhibit A.
3. DUTIES OF CITY.
CITY shall pay the compensation as provided in Paragraph 4, and perform the duties in
accordance with the Attached Exhibit A.
Attachment A
4. COMPENSATION.
For the full performance of the services described herein by CONTRACTOR, CITY shall
pay CONTRACTOR an amount not to exceed $60,000.00.
Payment will be made monthly upon receipt by PROJECT MANAGER of itemized
invoices submitted by CONTRACTOR.
5. TERM OF AGREEMENT.
The term of this Agreement shall be for one (1) year commencing on the date first
hereinabove written. Upon mutual agreement of the parties, and subject to the written approval of
the City Manager, the term of this Agreement may be extended for an additional period of up to one
(1) year.
6. TERMINATION.
A. Discretionary. Either party may terminate this Agreement without cause upon
thirty (30) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to
cure or correct the cause of the termination, to the reasonable satisfaction of the party giving such
notice, within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall
incur additional obligations under any provision of this Agreement without the prior written consent
of the other.
D. Return of Documents. Upon termination, any and all CITY documents or
materials provided to CONTRACTOR and any and all of CONTRACTOR's documents and
materials prepared for or relating to the performance of its duties under this Agreement, shall be
delivered to CITY as soon as possible, but not later than thirty (30) days after termination.
7. OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONTRACTOR in connection with
the performance of its duties wider this Agreement and by compensation thereafter , shall be the
sole property of the CITY. CITY may use said property for any purpose, including projects not
contemplated by this Agreement, at the CITY's sole risk. CONTRACTOR reserves the right of
use of materials for limited marketing and advertising purposes.
8. INSPECTION AND AUDIT.
Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for
inspection and audit, all documents and materials maintained by CONTRACTOR in connection
Attachment A
with its performance of its duties under this Agreement. CONTRACTOR shall fully cooperate
with CITY or its agent in any such audit or inspection.
9. ASSIGNABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor the
performance of any of their respective obligations hereunder, without the prior written consent of
the other party, and any attempt to so assign this Agreement or any rights, duties or obligations
arising hereunder shall be void and of no effect.
10. INSURANCE.
A. Scope of Coverage. During the term of this Agreement, CONTRACTOR shall
maintain, at no expense to CITY, the following insurance policies:
1. A commercial general liability insurance policy in the minimum amount of
one million dollars ($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for
death, bodily injury, personal injury, or property damage.
2. An automobile liability (owned, non -owned, and hired vehicles) insurance
policy in the minimum amount of one million dollars ($1,000,000) dollars per occurrence.
3. If any licensed professional performs any of the services required to be
performed under this Agreement, a professional liability insurance policy in the minimum amount
of two million dollars ($2,000,000) per occurrence/four million dollars ($4,000,000) aggregate, to
cover any claims arising out of the CONTRACTOR's performance of services under this
Agreement. Where CONTRACTOR is a professional not required to have a professional license,
CITY reserves the right to require CONTRACTOR to provide professional liability insurance
pursuant to this section.
4. If it employs any person, CONTRACTOR shall maintain worker's
compensation and employer's liability insurance, as required by the State Labor Code and other
applicable laws and regulations, and as necessary to protect both CONTRACTOR and CITY
against all liability for injuries to CONTRACTOR's officers and employees. CONTRACTOR'S
worker's compensation insurance shall be specifically endorsed to waive any right of subrogation
against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONTRACTOR in subparagraph A of this section above shall also meet the following
requirements:
1. Except for professional liability insurance, the insurance policies shall be
specifically endorsed to include the CITY, its officers, agents, employees, and volunteers, as
additionally named insureds (for both ongoing and completed operations) under the policies.
2. The additional insured coverage under CONTRACTOR's insurance
Attachment A
policies shall be primary with respect to any insurance or coverage maintained by CITY and shall
not call upon CITY's insurance or self-insurance coverage for any contribution. The "primary and
noncontributory" coverage in CONTRACTOR's policies shall be at least as broad as ISO form
CG20 0104 13.
3. Except for professional liability insurance, the insurance policies shall
include, in their text or by endorsement, coverage for contractual liability and personal injury.
4. if CONTRACTOR receives notice that any required insurance policy is
being terminated, CONTRACTOR shall immediately notify CITY in writing of such
termination action and provide reasonable written assurance to CITY that CONTRACTOR has
obtained a substitute insurance policy satisfying the regireiments of this Agreement.
5. If the insurance is written on a Claims Made Form, then, following
termination of this Agreement, said insurance coverage shall survive for a period of not less than
five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the effective date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement)
before CITY's own insurance or self-insurance shall be called upon to protect it as a named insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements
and/or limits shall be available to CITY or any other additional insured party. Furthermore, the
requirements for coverage and limits shall be: (1) the minimum coverage and limits specified in this
Agreement; or (2) the broader coverage and maximum limits of coverage of any insurance policy or
proceeds available to the named insured; whichever is greater.
C. Deductibles and SIR's. Any deductibles or self-insured retentions in
CONTRACTOR's insurance policies must be declared to and approved by the PROJECT
MANAGER and City Attorney, and shall not reduce the limits of liability. Policies containing any
self-insured retention (SIR) provision shall provide or be endorsed to provide that the SIR may be
satisfied by either the named insured or CITY or other additional insured party. At CITY's option,
the deductibles or self-insured retentions with respect to CITY shall be reduced or eliminated to
CITY's satisfaction, or CONTRACTOR shall procure a bond guaranteeing payment of losses and
related investigations, claims administration, attorney's fees and defense expenses.
D. Proof of Insurance. CONTRACTOR shall provide to the PROJECT
MANAGER or CITY's City Attorney all of the following: (1) Certificates of Insurance
evidencing the insurance coverage required in this Agreement; (2) a copy of the policy
declaration page and/or endorsement page listing all policy endorsements for the commercial
Attachment A
general liability policy, and (3) excerpts of Policy language or specific endorsements
evidencing the other insurance requirements set forth in this Agreement. CITY reserves the
right to obtain a full certified copy of any insurance policy and endorsements from
CONTRACTOR. Failure to exercise this right shall not constitute a waiver of the right to
exercise it later. The insurance shall be approved as to form and sufficiency by PROJECT
MANAGER and the City Attorney.
11. INDEMNIFICATION.
A. Except as otherwise provided in Paragraph B., CONTRACTOR shall, to the
fullest extent permitted by law, indemnify, release, defend with counsel approved by CITY, and
hold harmless CITY, its officers, agents, employees and volunteers (collectively, the "City
Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or expense of
any kind, including but not limited to attorney's fees, expert fees and all other costs and fees of
litigation, (collectively "CLAIMS"), arising out of CONTRACTOR's performance of its
obligations or conduct of its operations under this Agreement. The CONTRACTOR's
obligations apply regardless of whether or not a liability is caused or contributed to by the active
or passive negligence of the City Indemnitees. However, to the extent that liability is caused by
the active negligence or willful misconduct of the City Indemnitees, the CONTRACTOR's
indemnification obligation shall be reduced in proportion to the City Indemnitees' share of
liability for the active negligence or willful misconduct. In addition, the acceptance or approval
of the CONTRACTOR's work or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONTRACTOR's indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial
proceeding arising from CONTRACTOR's performance of or operations under this Agreement,
CONTRACTOR shall provide a defense to the City Indemnitees or at CITY's option
reimburse the City Indemnitees their costs of defense, including reasonable attorneys' fees,
incurred in defense of such claims.
B. Where the services to be provided by CONTRACTOR under this Agreement are
design professional services to be performed by a design professional as that term is defined
under Civil Code Section 2782.8, CONTRACTOR shall, to the fullest extent permitted by law,
indemnify, release, defend and hold harmless the City Indemnitees from and against any
CLAIMS that arise out of, pertain to, or relate to the negligence, recklessness, or willful
misconduct of CONTRACTOR in the performance of its duties and obligations under this
Agreement or its failure to comply with any of its obligations contained in this Agreement,
except such CLAIM which is caused by the sole negligence or willful misconduct of CITY.
C. The defense and indemnification obligations of this Agreement are undertaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
12. NONDISCRIMINATION.
CONTRACTOR shall not discriminate, in any way, against any person on the basis of age,
Attachment A
sex, race, color, religion, ancestry, national origin or disability in connection with or related to the
performance of its duties and obligations under tlus Agreement.
13. COMPLIANCE WITH ALL LAWS.
CONTRACTOR shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the performance of its duties and obligations under this
Agreement. CONTRACTOR shall perform all services wider this Agreement in accordance with
these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify
and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
14. NO THIRD PARTY BENEFICIARIES.
CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terns and conditions of this
Agreement, to the other party.
15. NOTICES.
All notices and other communications required or permitted to be given under this
Agreement, including any notice of change of address, shall be in writing and given by personal
delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the
parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or
il' mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as
follows:
TO CITY's Project Manager:
City of San Rafael
1400 Fifth Avenue
P.O. Box 151560
San Rafael, CA 94915-1560
TO CONTRACTOR's Project Director: Michael Jones
Alta Planning 4, Design, Inc.
1410 Third Street
San Rafael, CA 94901
16. INDEPENDENT CONTRACTOR.
For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers,
agents and employees shall act in the capacity of an Independent Contractor, and not as employees
of the CITY. CONTRACTOR and CITY expressly intend and agree that the status of
CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not
Attachment A
that of an employee of CITY.
17. ENTIRE AGREEMENT -- AMENDMENTS.
A. The teens and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the parties with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONTRACTOR and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terns and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONTRACTOR and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
18. SET-OFF AGAINST DEBTS.
CONTRACTOR agrees that CITY may deduct from any payment due to
CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under
any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments,
unpaid checks or other amounts.
19. WAIVERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or
violation of the same or other term, covenant, condition, ordinance, law or regulation. The
subsequent acceptance by either party of any fee, performance, or other consideration which may
become due or owing under this Agreement, shall not be deemed to be a waiver of any preceding
breach or violation by the other party of any term, condition, covenant of this Agreement or any
applicable law, ordinance or regulation.
20. COSTS AND ATTORNEY'S FEES.
The prevailing party in any action brought to enforce the terms and conditions of this
Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs
(including claims administration) and attorney's fees expended in connection with such action.
Attachment A
21. CITY BUSINESS LICENSE / OTHER TAXES.
CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code CONTRACTOR shall pay any and
all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for any
work performed under this Agreement, until CONTRACTOR has provided CITY with a
completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and
Certification).
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL
JIM-1UTZ, City ager
Al TEST:
ESTHER C. BEIRNE, City Clerk
APPROVED AS TO FORM:
ROBERT F. F.PSTEIN, City Attorney
CONTRACTOR
Z'
By:
Printed Name: Natalie Lozano
Title: Vice President as duly authorized
and,
By:
Printed Name: Carolyn Sulivan
Title: Vice President as duly authorized
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 1. Initiation and Management
Alta believes in strong coordination with our clients. For the San Rafael Bicycle and Pedestrian Plan Update project,
strong collaboration with the City's Bicycle and Pedestrian Advisory Committee (BPAC) will help deliver the product on
schedule, on budget, and with a high-level of community support.
Pre Kick-off Meeting. The project pre kick-off meeting provides an opportunity for the project team to develop a shared
vision for how to engage San Rafael residents and workers on bicyclist and pedestrian issues, and define the high-
level goals of the plan. Alta will conduct an introductory telephone or videoconference interview with City staff to discuss
project objectives and craft the agenda for the project kick-off meeting.
The pre kick-off meeting agenda will include:
• Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
• Definition of action items throughout the project.
• Agreement on project meeting schedule.
• Discussion of the desired format for the Plan document.
The City will secure a meeting room, identify meeting attendees, and confirm attendance.
Ongoing Project Management. Throughout the project, there will be ongoing coordination between Alta's project
manager and the City of San Rafael project manager — including email, phone and written communication to keep the
City up-to-date on Plan development.
Upon project initiation, Alla will work with City staff to finalize the work scope and budget. Alta will prepare and maintain
a project schedule throughout the life of the project. Alta will oversee the budget expenditures of the consultant team,
including subcontractors. Invoicing on the project will occur monthly with a status report provided identifying potential
delays and proposed corrective actions.
Alta will employ a three-tier quality control program including a detailed review of deliverables by the project manager,
principal, and a copy editor prior to sending to the City.
Deliverables:
• Project pre kick-off meeting, facilitated by up to two (2) members of the Alta team, with a meeting agenda and
memo summary.
• Finalized scope of work and project schedule.
• Monthly progress reports, including work completed, upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and Outreach
Project Website. Using our in-house graphic and web design expertise, Alta will design and host a project website,
with the web address to be confirmed with City staff. The webpage will provide the public and interested stakeholders
updated project information (such as meeting dates or the availability of draft documents) and contact information Our
online presence will enable our team and members of the BPAC to crowdsource project ideas via one (1) interactive
web map. Website visitors will be able to identify specific locations or routes and provide comments about each. We
will use these suggestions when developing recommendations in the draft plan.
BPAC Targeted Outreach. The BPAC will conduct targeted outreach, collecting feedback on proposed projects and
prioritization. At the kick-off meeting, the project team will discuss potential targeted outreach opportunities.
Alta will provide the BPAC with recommendations for facilitating mini -workshops with interested stakeholder groups
and outreach at transit hubs, festivals, and other select locations, including how to meaningfully engage people in a
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
discussion about bicycle and pedestrian issues in San Rafael. If the project team is interested in pursuing pop-up events
as part of this Plan, Alta will:
• Work with City staff and the BPAC to identify a list of pop-up event opportunities.
• Help define the format of the event(s)
• Identify data collection opportunities (e.g , written surveys, map exercises, etc.).
• Provide electronic copies of previously developed public outreach collateral.
The BPAC will staff and facilitate targeted outreach activities. The City will consolidate and share any public feedback
gained through targeted outreach events with Alla.
Alta Targeted Outreach. Alta will facilitate up to two (2) informal, pop-up outreach events at locations with heavy foot
or bicycle traffic (i.e., Starbucks, farmer's market, cafes, etc.). These events will allow the team to collect information
from residents that may not otherwise engage in the planning process by meeting them where they work, shop, or
recreate.
BPAC Meetings. Alla will lead up to four (4) BPAC meetings, including a kick-off meeting, public workshop, and two
additional BPAC meetings, described below.
At the first BPAC meeting, Alta will facilitate a project kick-off that will include a discussion about the scope and schedule
of the project, a walk-through of the project website, a mini workshop on conducting community outreach using the
project website, and a discussion about potential outreach locations.
At the second BPAC meeting, Alta will co -lead a Public Workshop with the City and BPAC, designed to reach a large
swath of San Rafael residents and workers. The purpose of the Public Workshop will be to solicit community feedback
on bicycle and pedestrian issues, including issues related to infrastructure, programs, and policies The format of the
Public Workshop will be broken into several stations for community members to provide feedback. Alta will help facilitate
an interactive activity targeted at kids ten years old and younger, allowing attendees to bring their entire families.
Depending on attendance and the flow of people to the workshop, Alta will facilitate a brief wrap-up discussion about
the biggest takeaways of the workshop. Alta will develop the agenda, presentation materials, maps, methods to gather
input, and summary notes. The City will secure a meeting room, notify Alta of the meeting room layout and availability
of outlets and monitors, advertise the meeting to the public, and provide snacks for the meeting.
At the third BPAC meeting, Alta will present the consolidated findings from the online engagement efforts and the Public
Workshop, followed by an initial list of proposed projects, programs, and policies. The BPAC will have an opportunity
to identify any missing projects programs, and policies, and Alta will use the updated draft list to facilitate a walking
workshop of a select priority projects and a discussion on a method to prioritize the projects. Alla will conduct a
prioritization exercise with the BPAC and the City to develop a draft list of project priorities. Before closing the meeting,
Alta will empower the BPAC to take this list of project priorities back to the engaged constituencies and to solicit
feedback through the project website, identifying their top five (5) projects for implementation over the next five (5)
years.
At the fourth and final BPAC meeting, Alta will facilitate a discussion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project priority list.
The City will secure meeting rooms, advertise the meetings to the BPAC, and confirm attendance.
Community Presentations. Alta will present the draft plan with a focus on the proposed project list to up to four (4)
community groups, agencies, or organizations selected by the City. Each presentation will be organized so that the
audience will be able to offer input on the project list and suggest connections to recent, ongoing, and planned project
work within the region that may impact the proposed project list. One (1) community presentation will be reserved to
present the Draft Plan to the San Rafael City Council. The City will be responsible for subsequent City Council
presentations or any other presentations of the Final Plan.
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Online Survey. San Rafael residents will also be able to complete an online survey that includes Alta's "Four Types of
Bicyclists" visual survey and a pedestrian component. The "Four Types of Bicyclists" survey builds on Roger Geller's
pioneering work to provide the City with a baseline of resident perceptions of bicycle infrastructure quality by sorting
residents into one of four categories: Strong and Fearless, Enthused and Confident, Interested but Concerned, and No
Way No How. Alta will use its existing database of similar survey responses conducted in other cities to show how San
Rafael resident's preferences compare to these cities and to assess the latent demand for bicycling in the city.
In addition, Alta will prepare and administer a pedestrian component to the survey, asking respondents questions on
their trip purpose, trip length, frequency, and origin, and destination. We will also ask pedestrians for their input on the
type of improvements they'd like to see, and their major areas of concern, and ideas for improvements.
Deliverables:
• Project website, updated at key project milestones, including an online version of the project's background
information, one (1) online interactive map tool for the needs analysis, survey, proposed policies and
recommendations, and draft and final plan documents.
• Up to four (4) BPAC meetings facilitated by up to two (2) members of the Alta team, including a project kick-
off meeting, public workshop, and project prioritization meeting with walking workshop
• Up to four (4) community presentations, including a presentation of the draft plan to City Council
• Administer one (1) online survey
Task 3. Collect and Review Existing Data/Conditions
Data Collection. Alta will provide the City with a Data Request Memo, outlining the data needed to make the plan
update compliant with Caltrans' Active Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting successful projects completed between the 2011 plan update and
the 2016 plan update can go a long way in inspiring enthusiasm among stakeholders. Alta will summarize annual
bicycle and pedestrian expenditures in San Rafael and will illustrate recently completed projects per ATP requirements.
Plan and Policy Review. Alta will review related plans, policies, and recent legislation. The review will help identify
opportunities to incorporate bicycle and pedestrian infrastructure into transportation and larger planning efforts. This
review will include the following:
• MTC Regional Bicycle Plan for the San Francisco Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselmo, and Larkspur Bicycle Plans
• San Rafael Circulation Element
• Transit Center Relocation Plan
• Richmond Bridge Bikeway Plan
• San Rafael Civic Center Station Area Plan
• North San Rafael Vision Promenade Conceptual Plan
The City will also describe the extent of existing bicycle programs in the City, including recreational programs and
events run by the City.
Existing Conditions. Alta will illustrate and document existing bicycle and pedestrian conditions in San Rafael in
compliance with ATP requirements. Using City provided data, Alta will map existing bicycle facilities, support facilities
(bicycle parking, showers, etc.), and pedestrian facilities (including facilities at major transit hubs). In addition, Alta will
summarize bicycle and pedestrian wayfinding and signage standards in Marin County, existing bicycle -and pedestrian
programs (such as Safe Routes to Schools), and existing efforts to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
Data request memo.
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Up to four (4) maps of existing bicycle and pedestrian facilities
Technical memorandum summarizing relevant findings of up to 10 plans or other documents provided by the
City, bicycle and pedestrian expenditures between 2011 and 2016, and existing bicycle and pedestrian
conditions in San Rafael.
Task 4. Needs Assessment
Identifying needs is a critical step in any bicycle and pedestrian master plan process. Alta will examine both bicycle and
pedestrian needs, paying specific attention to active transportation needs for groups that are active
transportation/transit dependent, for seniors, and for the disabled. Needs refer to both deficiencies in the existing
networks or infrastructure and to opportunities to improve those networks to increase walking and bicycling in San
Rafael.
Needs will be identified through a combination of public outreach, a review of land use and sociodemographic patterns,
existing and forecasted demand, and a safety analysis of existing and potential safety concerns.
Land Use Analysis. Alta will analyze existing and planned land use patterns to identify the most important corridors
for future bicycle and pedestrian infrastructure.
Demand, Equity, and Economic Benefits Analysis. Alta will conduct interrelated analyses to identify the potential
for increased bicycling and walking in San Rafael, the location of Communities of Concern in San Rafael (per MTC
guidelines), and existing economic benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed analysis of Statewide Integrated Traffic Records System (SWITRS) data
for the past 10 years to identify and map individual streets and intersections experiencing high numbers of collisions
involving bicyclists and pedestrians. Additionally, we will work with City staff and local stakeholders to identify high-risk
intersections, difficult grades, and areas with high stress for bicycling and walking, such as high-volume or high-speed
roadways
Alla will prepare graphics to illustrate the locations of collisions and high -street roadways. Information derived from the
collision analysis will be used to identify specific locations for further review and proposed improvements.
Community -Identified Issues. Using data received from the project website, BPAC meetings, and Public Workshop,
Alla will organize and summarize the problem areas for bicycling and walking in San Rafael, including gaps in
infrastructure, policy, and programs.
Deliverables:
• Maps illustrating land use patterns, MTC's Communities of Concern within San Rafael, and bicycle- and
pedestrian -involved collisions resulting in injuries or fatalities over the last ten years of available data.
• Technical memorandum summarizing the method and results of the needs analysis.
Task 5. Recommended Network, Implementation, and Funding
Strategies
The core of the plan will be an identification of recommended projects and programs for future implementation. This
task will provide San Rafael with a list of projects, a method to prioritize projects, and identification of funding sources
to support future projects. This Task will synthesize the information collected in Tasks 2, 3, and 4 to develop
infrastructural and programmatic recommendations and a clear path forward for prioritization and implementation for
the City to provide the most benefit to the most residents following plan adoption
Alta will work collaboratively with the City and BPAC to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
• Spot improvements
• Future studies (signal timing, over/under crossings, trails, or other projects that will require further study)
• Future projects (suggested routes to school maps, streetscape corridor plans, etc.)
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Recommended programs that address education, encouragement, enforcement and evaluation
Project Identification. The projects will be gathered from the analysis of existing conditions, the community survey,
and any additional input gathered through the process. The projects will be organized by Plan goals and objectives
and will include information to support prioritization, including:
• Demonstrated need (collisions, demand, community identified priorities)
• Roadway type (arterial, collector, local)
• Connectivity (connection to key activity centers)
• Overcomes barriers
Project Evaluation and Prioritization. The proposed projects will be evaluated using a qualitative process developed
by the consultant team, with input from the BPAC and the public.
Typical project evaluation criteria include:
• Public Support The public meetings and BPAC will be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety The project addresses safety concerns such as reported collisions.
• Community Identified Improvement: The project is at a community identified challenge area.
• Connectivity, The project Improves or provides a connection to a key destination.
• Transit Coordination: The project improves connections to transit.
• Feasibility/Cost Effectiveness: The project can be implemented within a one -to -five year time frame. Projects
that require outside agency approval or significant funding will receive lower scores.
Recommended Network. Based on our evaluation and public and stakeholder input, Alta will develop a recommended
network that includes both bicycle and pedestrian facilities. We will make sure that the network includes top community
priorities, while providing a connected network.
Alta will also identify supporting infrastructure needed for a comprehensive bikeways network and inviting pedestrian
ways, including wayfinding signage, end of trip facilities (such as bicycle racks, storage and lockers), and similar
infrastructure.
Funding. As a mid-sized City, San Rafael's ability to fund projects depends greatly on its ability to leverage regional,
state, and federal funds. Alta has significant experience helping cities throughout California apply for and receive
Caltrans Active Transportation Program (ATP) grant funds and we have significant success helping agencies apply for
Federal TIGER grant funds for active transportation projects.
Alta will identify possible funding sources, including County and regional funds, Caltrans ATP grants, California
Strategic Growth Council grants, and others. For the priority projects identified for project sheets and/or conceptual
design, Alta will review eligibility for these funding sources and identify time -frames for grant development and
application.
Optional: Priority Project Sheets. Alta will provide up to two priority project sheets that include the conceptual design
information required for grant applications. These sheets provide a tool to help San Rafael quickly implement projects
by readying the City to apply for state and federal grants. Alta will use high quality photos and design guideline graphics
to describe and articulate project intent.
This task will take place after projects have been prioritized through the planning process but before completion of the
final plan.
Deliverables
• Technical memorandum summarizing prioritized projects, including complete list of project, prioritization
criteria and funding sources.
• Optional two (2) Priority Project Sheets.
Attachment A
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined above, Alta will prepare an Administrative Draft Bicycle and
Pedestrian Master Plan Update for submittal to the City. The Administrative Draft Plan will be based on all previously
submitted maps and technical memorandums, incorporating city comments received to date. The City will provide one
internally consistent, consolidated list of specific Admin Draft Plan edits.
Draft Plan. Following City review of the Administrative Draft, Alta will prepare a revised Draft Bicycle and Pedestrian
Master Plan Update for BPAC and public review. The City will advertise the Draft Plan to the public and will organize a
BPAC meeting to review the Draft Plan as part of Task 2. The City will provide one internally consistent, consolidated
list of specific Draft Plan edits. Following public and BPAC review of the Draft Plan, Alta will prepare a Draft Bicycle
and Pedestrian Master Plan Update for submission to San Rafael's City Council.
Final Plan. Following the presentation of the Draft Plan to City Council, Alta will prepare the Final Bicycle and
Pedestrian Master Plan Update.
Deliverables:
• Administrative Draft Plan, Draft Plan, and Final Plan, (in Microsoft Word and PDF format).
• One comment workbook each for the Administrative, Draft, and Final Plans (in Microsoft Excel format).
Budget
2016 Howly Rate'
$295
$115
$98
$80
$98
$190
Task 1. Initiation and Management
4
22
0
0
0
0
26
$3,710
Task 2. Engagement and Outreach
30
100
60
D
40
0
210
$24,250
Task 3.Collect and Review Existing
Data/Conditions
3
18
30
12
0
0
1 63
$6,85S
Task 4. Needs Assessment
3
26
28
22
0
0
79
$8,232
Task 5. Recommended Network,
Implementation, and Funding Strategies
2
8
is
14
0
0
42
$4,394
Task 6. Draft and Final Plan
7
24
36
10
0
1 0
77
$9,006
RE m•- usable Expenses & Travel$I.Wo
Project Total
28
198
172
55
40
0
496
$57,44fi
Optional Task
PriorityCut Sheets (Optioaal)
6 _
20
26 $4,490
GC,tEUL NOTE5
g—m un I:e edj—d t+Y die �c�'etAtint a: ne[ded to �rc'er en: the lrekf e—leLed Our, tv the tv:lr:r -10 e L ule'-t
Naui yrntr:a•n lir caleniar yrs•1CIL, en:1 :v Wedj:::lydIt,vn,k N.mrl'—d Int, aayrrunrt ree,t:l
City of San Rafael Bicycle and Pedestrian Master Plan Update
Schedule
Task 1. Initiation and Management
Pre Kick-off Meeting X
tangoing Management
Task 2. Engagement and Outreach
Project Website
TargetedOutreaci (BPAC&Alt,
Public Workshop X
BPAC Meetings X
t ommunity Presentations
Task 3. Collect and Review Existing Data/Conditions
Data Collection
Project and Expenditure Revr w
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis__
Demand, Equity & Economic Benefits Analysis
Safety Analysis
Com munity-Identified Issues
Task S. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritization
Recommended Network
Funding
Priority Project Sheets (Opt anal
Task 6. Draft and Final Plan
Administrative Draft Plan
Draft Plan
Final Plan
Aftercare (Protect Closeout, Optiona Website Migrations
I rrFNr)
Task Progress
X Meeting/Workshop
Deliverable
u Client Review
Attachment A
Alta Planning + Design
XXX x
Attachment A
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: DPW
Project Manager: Richard Landis
Extension: 485-3354
Contractor Name: Alta Planning + Design
Contractor's Contact: Michael Jones
Contact's Email: Michael Jones <mgjones@altaplanning.com>
❑ FPPC: Check if Contractor/Consultant must file Form 700
Step
RESPONSIBLE
DESCRIPTION
COMPLETED
DEPARTMENT
Date of Council approval
DATE
1
Project Manager
a. Email PINS Introductory Notice to Contractor
11/22/2016
Forward signed original agreements to City
12/7/16
11/22/2016
Attorney with printed copy of this routing form
b. Email contract (in Word) & attachments to City
City Attorney
Review and approve hard copy of signed
City Attorney
Atty c/o Laraine.Gittens@cityofsanrafael.org
11/23/2016
2
a. Review, revise, and comment on draft agreement
7
City Attorney
and return to Project Manager
11/23/2016
City Manager / Mayor
City Clerk
b. Confirm insurance requirements, create Job on
8
Agreement executed by Council authorized official
PINS, send PINS insurance notice to contractor
9
3
Project Manager
Forward three (3) originals of final agreement to
12/2/2016
forwards copies to Project Manager
contractor for their signature
4
Project Manager
When necessary, * contractor -signed agreement
❑ N/A
agendized for Council approval
*PSA > $20,000; or Purchase > $35,000; or
Or
Public Works Contract > $125,000
REVIEWER
Check/Initial
® ETD
© ETD
RL
11/21/2016
PRINT
Project Manager
Date of Council approval
CONTINUE ROUTING PROCESS WITH HARD COPY
5
Forward signed original agreements to City
12/7/16
Attorney with printed copy of this routing form
6
City Attorney
Review and approve hard copy of signed
��j/►G
agreement
7
City Attorney
Review and approve insurance in PINS, and bonds
City Manager / Mayor
City Clerk
(for Public Works Contracts)
8
Agreement executed by Council authorized official
124416
9
Attest signatures, retains original agreement and
0-
forwards copies to Project Manager
REVIEWER
Check/Initial
® ETD
© ETD
RL
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Attachment A
July 1, 2016
1410 Third Street
San Rafael, CA 94901
(415) 482.-8660
www.altaplannind.com
Attachment A
Richard Landis
Public Works Administrative Manager
City of San Rafael, Department of Public Works
111 Morphew St.
San Rafael, CA 94901
RE: Proposal for Bicycle and Pedestrian Master Plan Update
Dear Mr. Landis and Mernbers of the Selection Committee.
Alta Planning + Design (Alta) is pleased to submit this proposal for the San Rafael Bicycle and Pedestrian Master
Plan Update. This project presents a tremendous opportunity for continued development of a bikeable and walk-
able San Rafael, with enhanced access to community destinations such as transit, parks, trails. schools, work, and
shopping.
Alta is a local leader in active transportation planning and design with extensive project management experience,
an established record Of successful active transportation plans, and strong skills in consensus building. I have a
personal connection to this project as a San Rafael native and an active bicyclist and pedestrian in the City. Alta
has a long history of working in San Rafael, going back to the Marin County Bicycle Plan in 1999, and including
the Sari Rafael Bicycle and Pedestrian Master Plan Update in 2011. While we are proud of the work done by the
committee, City staff, and the public in that plan, we also realize that conditions and the level of interest have
changed considerably since 2011, requiring a maturation of the plan that better documents the needs of residents,
includes an enhanced outreach process, and an enhanced pedestrian component.
Alta has a record of success in supporting local governments as they apply for state and federal funding. We
understand the rules and regulations of the Caltrans Active Transportation Program, and have helped numerous
local governments successfully apply for these funds. We also have helped many agencies apply for federal
TIGER grant funds. We know the requirements well and have scoped the proposed master plan to strategically
position San Rafael for relevant funding sources.
As Principal -in -Charge, I will oversee the work of the Alta team, guiding deliverable review and quality control
measures. Kyle James will manage this project. Kyle understands the importance of building community
consensus around creative solutions to achieve San Rafael's vision for its bicycle and pedestrian network. Kyle will
be supported by experts from Alta who understand bicycle and pedestrian planning and design.
We are in receipt of all RFP addenda. The City's standard contract form is acceptable. I am authorized to nego-
tiate and execute contracts on behalf of the firm. Please contact me directly at (415) 482-8660 or mgjones@
altaplanning.com if you have any questions or comments on this proposal. We look forward to the next steps of
the selection process.
Sincerely,
AI --
Michael Jones, Principal
Alta Planning + Design
transportation I recreation I innovation
Attachment A
This page intentionally blank
transportation I recreation I innovation
Attachment A
Table of Contents
Project Overview.......... .
Project Team ................
... - - - - 2
Project Approach ....... .....
......1C
Project Schedule ...........................
. . . .. ......... .... 23
Conflict of Interest .........................
....... . . .... —24
Appendix.: ReSUrnes .......................
. . ....... . . . . 2S
Cost Details ....................................
[separately attached]
Attachment A
This page intentionally blank
transportation I recreation I innovation
Attachment A
f
i
Project Overview
�F�- -
The City of Sari Rafael has recently rnade prog-
ress toward a bold new transportation vision for the
city, centered around an interconnected network of
proposed bicycle and pedestrian routes suitable for
travelers of all ages and abilities. This Bicycle and
Pedestrian Master Plan Update presents an opportu-
nity to help grow and expand that vision.
Alta has been involved in helping to plan bicycle and
pedestrian infrastructure and programs in the City of
San Rafael since 1999. As the authors of the previous
update to the San Rafael Bicycle and Pedestrian
Plan in 2011, we are aware that the City of San Rafael
needs an efficient approach to identifying opportuni-
ties to enhance bike and pedestrian networks for Sari
Rafael. The 2011 Plan has matured, and Sari Rafael
is ready to take a fresh look at its active transporta-
tion network. The past five years have seen changing
needs for commute and recreational trips in Sari Rafael,
increased community interest in active transporta-
tion, and a growing consensus and focus on pedes-
trian infi•astucture and support. Alta will make sure our
plan development efforts reflect these as well as other
community -identified desires.
The revised Bicycle and Pedestrian Plan rrnrst enjoy
wide support among City stakeholders and members
of the public. To this end, resources have been
devoted to community engagement activities that are
intended to establish and nurture support for the plan
update and ensure that the plan reflects community
aspirations.
Also critical to the plan update process is a deep dive
into existing and potential safety hazards that are
discouraging bicycle and pedestrian trips. Alta's anal-
ysis will focus on safety as the primary concern of San
Rafael residents and workers.
Finally, Alta will produce a graphically -appealing final
plan that is easy to read and will provide a clear frame-
work to guide the City's bicycle and pedestrian invest-
ments over, the next five to ten years. This approach
will help position Sari Rafael to successfully leverage
funding from multiple sources, including county- and
state/federal-level grant programs.
Our team is prepared to meet the City's needs, and
will work closely with City staff and stakeholders to
prepare this plan within the guidelines specified in the
City's Request for Proposals.
1
• �Ca�E-�JI��E�
Alta Planning + Design
Alta's mission is to create active communities.
Alta Plann,rig + Design is North America's leaciing
multi -modal transportation firm that specializes in
the planning, design, and iml3lementation of bicycle,
pedestrian, park, and trail corridors and systems. We
are committed to transforming communities, one trip
at a time, one step at a time, and one street, intersec-
tion, and park at a time
BICYCLE AND PEDESTRIAN
TRANSPORTATION PLANNING
Our approach to transportation piann ng integrates
expert planning, design, economics, and land use
to create opportunities for people to choose bicy-
cling and walking for recreation and transportation.
Our experience includes more than 800 bicycle and
pedestrian master plans nationwide. including Bay
Area communities and cities such as Novato, Larkspur,
Berkeley, South San Francisco, and others. Our plan -
n ng process includes conducting extensive field
work on bicycle and on foot, engaging residents and
stakeholders through walking and bicycling tours, and
documenting existing conditions and needs through
easily -readable maps, photographs, and narrative
discussion. Other key tasks include developing short -
and long-term project and program recommenda-
t ons, identify ng traditional and innovative funding
strategies preparing development code language to
leverage improvements through new development,
and developing implementation plans to clearly map
investment priorities.
2
Attachment A
COMMUNITY OUTREACH
Through our straightforward communication style,
ability to engage citizens, and use of the latest tech-
nology, we are able to produce outreach strategies
and successful designs and plans that meet the needs
of the community. Alta's professionals are experts at
listening to the public, conveying technical issues in
a clear manner, offering distinct choices and options
to the public, and explaining trade-offs. Our outreach
process is inclusive, interactive, and productive We
use a variety of innovative techniques, ranging from
online surveys, the use of photo -simulation to show
how options will look, videotaped interviews, field
reviews, GIS mapping, and interactive public work-
shops. We make contact with the community early
and build confidence by addressing specific issues
with a documented approach
Mloi•
" n
,vr i,l Alli �
Alla s graphics clear ly communicate concepts to the public
'=
i= r
;i
11
4I
r
x
f.,
i
\ jjjl
'
Project Tearn
r 7
Alta Planning + Design
Alta's mission is to create active communities.
Alta Plann,rig + Design is North America's leaciing
multi -modal transportation firm that specializes in
the planning, design, and iml3lementation of bicycle,
pedestrian, park, and trail corridors and systems. We
are committed to transforming communities, one trip
at a time, one step at a time, and one street, intersec-
tion, and park at a time
BICYCLE AND PEDESTRIAN
TRANSPORTATION PLANNING
Our approach to transportation piann ng integrates
expert planning, design, economics, and land use
to create opportunities for people to choose bicy-
cling and walking for recreation and transportation.
Our experience includes more than 800 bicycle and
pedestrian master plans nationwide. including Bay
Area communities and cities such as Novato, Larkspur,
Berkeley, South San Francisco, and others. Our plan -
n ng process includes conducting extensive field
work on bicycle and on foot, engaging residents and
stakeholders through walking and bicycling tours, and
documenting existing conditions and needs through
easily -readable maps, photographs, and narrative
discussion. Other key tasks include developing short -
and long-term project and program recommenda-
t ons, identify ng traditional and innovative funding
strategies preparing development code language to
leverage improvements through new development,
and developing implementation plans to clearly map
investment priorities.
2
Attachment A
COMMUNITY OUTREACH
Through our straightforward communication style,
ability to engage citizens, and use of the latest tech-
nology, we are able to produce outreach strategies
and successful designs and plans that meet the needs
of the community. Alta's professionals are experts at
listening to the public, conveying technical issues in
a clear manner, offering distinct choices and options
to the public, and explaining trade-offs. Our outreach
process is inclusive, interactive, and productive We
use a variety of innovative techniques, ranging from
online surveys, the use of photo -simulation to show
how options will look, videotaped interviews, field
reviews, GIS mapping, and interactive public work-
shops. We make contact with the community early
and build confidence by addressing specific issues
with a documented approach
Mloi•
" n
,vr i,l Alli �
Alla s graphics clear ly communicate concepts to the public
TRANSPORTATION (ONSUITING
Parisi Transportation
Consulting
Parisi Transportation Consulting is a small company
with the philosophy of providing high quality and
focused services to our clients. We are hired by cities
and towns, counties, and state transportation depart-
ments; as well as by regional planning organizations,
school districts, and private clients. Parisi provides
services in traffic engineering, transportation planning,
Bicycle and pedestrian planning and design, Complete
Streets planning and design, and Safe Routes to
School planning. We also provide staff services to
municipalities.
Attachment A
Team Organization
The Alta team for the San Rafael Bicycle and Pedestrian
Master Plan Update will be led with strong direction
from Alta Principal -in -Charge, Michael Jones who has
extensive experience leading multi -modal transporta-
tion plans and projects throughout Marin County for
over two decades.
Project Manager Kyle James will manage day-to-day
project needs and work directly with City staff. Kyle
I -as spearheaded the recent Marin County Bicycle and
Pedestrian Plan Update as well as bicycle and pedes-
trian master plans for jurisdictions throughout the
greater Bay Area of a similar size and culture to San
Rafael. David Parisi of Parisi Transportation Consulting
will contribute his technical expertise in transportation
engineering to the feasibility review of recommended
projects and assistance with cost estimates.
The Alta team also includes efficient professional
support in preparation of the GIS and report docu-
ments, through Alta's staff of engineers, landscape
architects, planners, GIS technicians, and production
and administrative staff.
Key staff experience is described on the following
page and frill resumes for the Alta team can he found
in the Appendix.
Alta has worked in Marin County for over tv,,o decades. including bicycle and pedestrian planning and design projects for high-
profile projects such as the Central Marne Ferry Connector, shown in the graphic above.
3
Key Staff
11CHAEL JONES,
MCP, PRINCIPAL -
IN -CHARGE
Michael will provide
project guidance and
quality assurance as Alta's
Principal -in -Charge. He
manages Alta's San Rafael
office and has managed
hundreds of studies and plans
for regional agencies, larger cities, and small towns
throughout Marin County and the North Bay. He is the
founder of Alta, and is recognized as a top expert in
the world in the areas of bicycle, pedestrian, and trail
planning and design.
KYLE JAMES,
PROJECT
MANAGER
'"` •=''` (PRIMARY CONTACT)
Ky,e w,,l serve as Alta s
Project Manager, meeting
` day-to-day protect needs
and collaborating with the
City and project stakeholders to
facilitate appropriate task progress. He offers
experience in bicycle and pedestrian plan manage-
rnent, online engagement tools and public engage-
rnent plans, cartography and data visualization, data
management and count program development,
sustainability indicators and multimodal performance
measures, and economic, safety, demand, and green-
house gas analyses.
,.OLA TORNEY,
PLANNER
Lola has over five years
of experience in active
transportation and trans-
portation modeling. She
has worked on bicycle
rack implementation
programs and has an exten-
sive background in public
workshop planning and engage-
rnent, bicycle collision analysis, and editing and proof-
reading technical planning documents.
El
Attachment A
ZACHARY
ROBINSON,
GIS ANALYST
7 Zachary is an avid urban
geographer with two
years of directly relevant
experience who special-
izes in analyzing and visual-
izing geographic data. He is
passionate about cartography and
this is evident in the recent maps he has designed for
various projects at Alta. Zachary is skilled in spatial
analysis methods, data research and design, cartog-
raphy, and web -mapping.
—,AVID POLLARD,
WEB DEVELOPER
David is an experienced
web developer. He excels
at open web technologies
and upholds web stan-
dards. David works on the
client side and server side
)f code development. He uses
HTI-11_5, SASS, and JavaScript to
engineer for the modern web. David is experienced
with content management systems and server side
programming languages including PHP, node.js, Ruby.
Wordpress, and Ruby on Rails.
DAVID PARISI, PE, TE
PRINCIPAL
ENGINEER
s•, David Parisi manages a
variety of challenging
-t transportation projects
thr-ou91101-It the West
Coast. He specialr7es in
developing Complete Street.
transit and transit -oriented devel-
opment, traffic calming, and Safe Route to School prol-
ects. David's 29 years of experience include various
aspects of transportation and environmental planning.
and civil and traffic engineering. He spearheads multi-
disciplinary transportation projects from inception
through design and development.
Relevant Experience
The development of the San Rafael Bicycle and
Pedestrian Master Plan Update requires a tears that
combines pedestrian, bicycle, and safe routes to
school planning and design experience with an under-
standing of local issues. The projects on the following
pages demonstrate the Alta team's breadth of work in;
• Bicycle and Pedestrian Master Plans
• Bicycle and Pedestrian Facility Design
• Safe Routes to School Planning and Programs
• Caltrans Active Transportation Program
Compliance
Mapping and GIS Expertise
■ Community Engagement
• Local Access and Knowledge
Additionally, Alta has worked extensively in San Rafael
since 1999, including the following projects:
■ 2011 San Rafael Bicycle and Pedestrian Master Plan
■ Puerto Suello Bike Path and Mahon Creek Bike
Path Projects
• Fairfax. -Sari Rafael Bikeway Corridor Feasibility
Study
■ Las Gallinas Avenue/Northgate Bikeway Feasibility
Study
■ SMART Multi -Use Pathway Feasibility Studies
Attachment A
Alta has completed a vast number
of bicycle and pedestrian projects
throughout the greater Bay Area. We
bring context -sensitive approaches
based on our extensive experience with
the legal, policy, and practical issues at
work in the region.
5
Attachment A
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City of Novato
w u 075 1 s hifles e
MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Date: 2014 -ongoing Alta is managing a unique project for the Transportation Authority of
Client: Transportation Authority of Marin (TAM) to concurrently update the Unincorporated County Bicycle
Marin, Scott McDonald, Associate Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian
Transportation Planner, (415) Plan component. Alta is working with individual bicycle advisory commit -
226 -0826, SMcDonald@tam.ca.gov, tees in each jurisdiction to determine unique network recommenda-
781 Lincoln Avenue, Suite 160, San tions Alta's tasks include outreach facilitation, achieving legislative and
Rafael, CA 94901 funding compliance for Caltrans' Active Transportation Program, prelimi-
nary engineering for 21 high-priority projects, a prioritized Action Plan for
Contract $170.000 project implementation, and a Bicycle Friendly Community application
for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan
Update process for TAM in 2008.
0
Attachment A
MARIN COUNTY BICYCLE SHARE FEASIBILITY STUDY
In 2012, Alta prepared a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits,
context, estimated demand, financial needs, and implementation steps
for a countywide bike share program in Marin. Working with TAM staff
and an ad Iioc advisory group over a 9 -month process, Alta used Census
data, local knowledge, and a proprietary bike share demand model
based on existing U.S. systems to define a potential 300 -bicycle phased
system with customized elements for Marin's unique environment. The
report includes a detailed financial summary that breaks down cost obli-
gations and potential revenues, as well as case studies and resources
to assist with business model development. In 2013, Alta also prepared
a marketing brochure and advised on sponsorship framework develop-
ment as part of a follow-up effort to secure initial sponsors for the poten-
tial program.
Pe
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arta
N
Date: 2012
Contact: Transportation Authority
of Marin, Scott McDonald,
Transportation Planner, (415)
266-0826, smcdonald a tarn.ca.gov,
750 Lindaro Street, Suite 200, Sari
Rafael, CA 94901
Contract: $30,000
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Marin County Bike Share Feasibility Study
Commute Mode Spill Analysis
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7
SUNSET PARKWAY
BIKEWAY CONCEPTS
Sunset parkway serves a mostly low-density residential area and two schools Lynwood
Elementary School and San Joso Middle School The segment has good pedestrian
infrastructure and connects to bicycle paths on Ignacio Boulevard to the southwest and
South Novato Boulevard to the northeast A small portion of the road has an unconnected
Class II bicycle lane (between Shan Drive and about 900 it north of Ignacio Boulevard)
where there are no driveways and rural road frontage. Between Cambridge Street and Novato
Boulevard, a landscaped and raised central median is provided between two 25 ft. roadways
Bike Lanes
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Attachment A
PROJECT
LOCATION
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NOVATO BICYCLE MASTER PLAN IMPLEMENTATION
Date: 2012-2013 Alta facilitated an implementation action plan for priority projects iden-
Client: City of Novato, Gosia tlfied in Novato's Bikeways Plan, which was prepared by Alta in 2.007
Woodfin, Project Engineer, (415) Alta's tasks included developing alternative designs for bicycle faclitties
899-8997, gwoodfrn@novato.org, along four corridors, conducting public and stakeholder outreach. and
75 Rowland Way #200, Novato, producing an Implementation memo. Alta worked with neighborhood
California 94945 groups in identified areas to develop and discuss options for resolving
concerns about potential project impacts
Contract: $24,000
Attachment A
MARIN NON -MOTORIZED TRANSPORTATION PILOT PROGRAM
Alta led a major 5 -year effort in Marin County to plan, manage and eval-
uate the implementation of $20 million in bicycle and pedestrian proj-
ects funded by the Federal Non -Motorized Transportation Pilot Program.
This effort involved developing an initial list of several hundred poten-
tial bicycle arid pedestrian projects, and categorizing projects into five
project categories that would be eligible for funding. As part of the
project implementation phase, Alta assisted in conducting follow up feasi-
bility studies on dozens of projects. Alta also managed the implementa-
tion of the funded non -infrastructure programs, which included bicycle
safety classes, bike repair clinics, and "riding with youth" workshops.
Alta was responsible for selecting the prograrn implementers (primarily
Matin -based non -profits), conducting contracting and ongoing financial
oversight, and preparing end -of -year and end of program evaluations.
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Figure 2 - Bicycle Peak Hour Count Volumes
Morin County, Colifornionit-
Date: 2006-2010
Client: Marin County Public Works,
Dan Dawson, Transportation
Planner, (415) 473-6287, ddawsonCal
marincounty.org, 3501 Civic Center
Drive, San Rafael, CA 94903
Contract: $625,000
:57� 7607
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Attachment A
_�=� :�' ` "kq� { SHOULDER (CLASS II BIKE LANE TO BE REMOVED).
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9 CLASS II BIKE LANES (EXISTING) MULTI -USE PATH (PROPOSED) (10'-0� a
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SAN QUENTIN AREA MULTIMODAL ACCESS STUDY
Date. luuy-zul I Alta consulted to the Marin County Department of Public Works to iden-
Client: Marin County Dept. of Public tify multimodal access improvements to the San Quentin area. This study
Works, Carey Lando, Senior Project provided bikeway and pathway connections between the Richmond -San
Planner, (415) 2'16-0865, clando�a Rafael Bridge. Sari Francisco Bay Trail and shoreline public access
Points. Larkspur Ferry Terminal, and existing bikeways in the project
co.marin.ca.us, 3501 Civic Center
Drive Room #304, San Rafael, CP. vicinity including Andersen Drive (Class II bicycle lanes) and Sir Francis
Drive Drake Boulevard (Class III bicycle route and Class I multi -use pathway).
Alta completed a comprehensive design and preliminary engineering
Contract: $75,900 scope including project area mapping, field inspection, identification of
opportunities and constraints, community outreach, future multimodal
demand analysis, and development of preferred alignments and concep-
tual design. At the conclusion of this effort, Alta provided Marin County
with clearly defined, consensus -based, and cost-effective solutions for
bicycle and pedestrian access improvements for each critical segment
and intersection in the project area.
10
BERKELEY BICYCLE MASTER PLAN UPDATE
Alta is leading the update to the City of Berkeley's Bicycle Plan. Alta
completed a bikeway network inventory to update the City's bikeway
maps using the Alameda CTC bikeway sub -classifications scheme. We
worked with a survey subconsultant to conduct a representative acrd
statistically valid survey of residents. Recommendations will include
bicycling goals, policies and rnetrics, ordinance language, programs,
infrastructure projects, and a bikeway design guide. Implementation
guidelines, a prioritization evaluation, and a phasing plan for the recom-
mendations will provide the City with next steps for implementation. This
Plan has a strong emphasis on public engagement: the first workshop
attracted 150 attendees and outreach efforts have been widely praised
by local organizations.
Attachment A
Date: 2014 - ongoing
Client: City of Berkeley, Eric
Anderson, Associate Planner -
Bicycle and Pedestrian Program.
Dept. of Public Works,
eanclerson@ci.berl<eley,ca.us, (510)
981-7062
Contract: $300,000
VL ,
11
Curb Extensions
Attachment A
Pedestrian Signal Head
Bike Lane Bike Parking
� o ;
Class III Bike Route Wayfinding
, tr
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1
CONCORD BICYCLE, PEDESTRIAN, AND SAFE ROUTES TO TRANSIT PLAN
Date: 2014 - ongoing
Client: City of Concord, Andrew
Mogensen, Principal Planner.
Community and Economic
Development Department,
(925) 671-3332,
andrew.mogensen@cityofconcord.
org
Contract: $202,637
Alta is leading Concord's first Bicycle, Pedestrian and Safe Routes to
Transit Plan. l he project includes extensive outreach, capacity building
and collaboration with technical and project advisory committees.
Outreach to date included a walking tour, bicycling tour, a needs work-
shop, and a policy development workshop where attendees worked with
facilitators to develop plan goals, objectives and policies. The outcomes
of this project will include a comprehensive set of recommendations with
grant supporting elements to ready the city to seek funding and imple-
ment projects.
Attachment A
CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Alta is developing California's first statewide bicycle and pedestrian plan. Date: 2015 - ongoing
The plan will help fulfill Caltrans' mission to "provide a safe, sustainable, Client: California Department of
integrated and efficient transportation system to enhance California's Transportation, Scott Forsythe,
economy and livability." Alta is leading the development of plan goals, Division of Transportation Planning,
objectives, performance measures; and strategies. Alta is also identifying Office of System Planning, (916)
the existing and needed data to support performance measures and
653-3635,
ongoing bicycle and pedestrian counts.
scot t,forsythe@dot ca gov
Contract: $699,836
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MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE
Date: 2014-2016 Alta developed the Bicycle Transportation Plan Update for the City of
Contact: Helen Kim, City of Mountain View. Tasks included developing a detailed plan for a network
Mounta'n View, Public Works of low -stress, on -street bicycle facil+ties; identifying bikeway connec-
Department, helen.kim@mountain- tions and amenities such as bicycle parking that promote bicycle travel
view.gov, (650)903-6010, PO Box to community centers, schools, employment centers and adjacent
7540, Mountain View, CA 94039 communities; and establishing goals and performance measures to track
the progress of the plan in the years to corse. $3.5 million has been
Contract: $150,000 programmed into the City's capital improvement planning process to
improve the bicycle and pedestrian environment.
Attachment A
- CLASS I
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MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE
Date: 2014-2016 Alta developed the Bicycle Transportation Plan Update for the City of
Contact: Helen Kim, City of Mountain View. Tasks included developing a detailed plan for a network
Mounta'n View, Public Works of low -stress, on -street bicycle facil+ties; identifying bikeway connec-
Department, helen.kim@mountain- tions and amenities such as bicycle parking that promote bicycle travel
view.gov, (650)903-6010, PO Box to community centers, schools, employment centers and adjacent
7540, Mountain View, CA 94039 communities; and establishing goals and performance measures to track
the progress of the plan in the years to corse. $3.5 million has been
Contract: $150,000 programmed into the City's capital improvement planning process to
improve the bicycle and pedestrian environment.
Attachment A
- CLASS I
MULTI USE TRAIL
- CLASS 11
E1EY.E LANE
CLASS IN
HIKE F1007
--• LIG141 RAIL
CALT RAIN
p I IGHI RAIL I
CAURAIN SIA71ONS
& 1RANSII CENTFRS
MOUNTAIN VIEW
CITY LIMI IS
PARKS
.Y EMPLOYMENT
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14
Attachment A
MONTEREY ROAD COMPLETE STREETS D MONSTRATION, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot
of roadway and public space improvements on Monterey Road in the
City of Morgan Hill. Meetings were held with City staff, stakeholders, and
residents to determine the top two alternatives which were temporarily
built in a three-day pop-up event. During the demonstration, Alta staff
engaged members of the public and collected feedback through online
and paper surveys and real-time feedback. Alta created an evaluation
report on the demonstration and provided design and monitoring services
for the next phase of semi-permanent implementation. The project team
explored removing existing speed cushions, implementing concurrent
pedestrian signal phasing, and coordinating wayfinding signage to direct
through motor vehicle traffic to parallel facilities. The project tearn evalu-
ated the impacts of the re -configuration at three and six months after
installation to help determine the appropriate long-term solution.
—% `"11 butug
Date: 2014
Contact: City of Morgan Hill, Karl
Bjarke, (408) 776-7332, Karl.
Bjarl<e@MorganHill.ca.gov. 17575
Peak Avenue, Morgan Hill, CA
95037
Contract: $209,000
TYPICAL PERSON RIMI'mIG A BIKE
�s-
�erurr'
s
s
PRE -PILOT
`I have many friends. -Aho go to
Britton and are scared of
getting hit on their way to
501001. Thi; makes the
W
safer.'
END -PILOT
MORE SAFER EMERGENCY � LONGER
REASONABLE DISCOURAGE FOR VEHICLE Iz,►�; VEHICLE
SPEEDS TRUCK TRAFFIC BICYCLISTS FLEXIBILITY ti.i TRAVEL TIME
i5
Attachment A
Project Approach
Task 1. Initiation and
Management
Alta believes in strong coordination with our clients.
For the San Rafael Bicycle and Pedestrian Plan Update
project. strong collaboration with the City's Bicycle
and Pedestrian Advisory Committee (BPAC) will help
deliver the product on schedule, on budget, and with a
high-level of community support.
Kick-off Meeting. The project kick-off meeting
provides an opportunity for the project team to
develop a shared vision for how to engage San Rafael
residents and workers on bicyclist and pedestrian
issues, and define the high-level goals of the plan. Alta
will conduct an introductory telephone of videocon-
ference interview with City staff to discuss project
objectives and craft the agenda for the project kick-
off meeting.
The kick-off meeting agenda will include:
Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
• Definition of action items throughout the project.
• Agreement on project meeting schedufe_
• Discussion of the desired format for the Plan
document.
The City will secure a meeting room, identify meeting
attendees, and confirm attendance.
Ongoing Project Management. Throughout the
project, there will be ongoing coordination between
E
Alta's project manager and the City of San Rafael
project manager - including email, phone and written
cornmunication to keep the City yip -to -date on Plan
development.
Upon project initiation, Alta will work with City staff to
finalize the work scope and budget. Alta will prepare
and maintain a project schedule throughout the life
of the project. Alta will oversee the budget expendi-
tures of the consultant team, including subcontrac-
tors. Invoicing on the project will occur monthly with a
status report provided identifying potential delays and
proposed corrective actions.
Alta will employ a three-tier quality control program
including a detailed review of deliverables by the
project manager, principal, and a copy editor prior to
sending to the City.
Deliverables:
• Project kick-off meeting, facilitated by two members
of the Alta team, with a kick-off meeting agenda
and memo summary.
■ Finalized scope of work and project schedule.
■ Monthly progress reports, including work completed,
upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and
Outreach
Project Website. Using our in-house graphic and web
design expertise, Alta will design and host a project
website, with the web address to be confirmed with
City staff. The webpage will provide the public and
15
Lmrriffwtabout
A' ALTERNATIVE TRANSPORTATION ONIONS
..
I t•TM :.� ' Z `rH CALAVERAS COUHni
Alta develops interactive websites for many of our bicycle
anti pedestrian planning projects. A recent example is for
the Calaveras County Bicycle, Pedestrian and Safe Routes to
School Plan y,.yl.v va kLiriJ ,aalaveragry
interested stakeholders updated project informa-
tion (such as meeting dates or the availability of draft
documents) and contact information. Our online pres-
ence will enable our team to crowdsource project
ideas via interactive mapping. Website visitors will be
able to identify specific locations or routes and provide
comments about each. We will use these suggestions
when developing recommendations in the draft plan.
Public Workshop. Alta, the City, and the BPAC will
co -lead a Public Workshop, designed to reach a large
swath of San Rafael residents and workers. The purpose
of the Public Workshop will be to solicit community
feedback on bicycle and pedestrian issues, including
issues related to infrastructure, programs, and policies.
The format of the Pr.rblic Workshop will be broken into
several stations for community members to provide
feedback. Alta will help facilitate an interactive activity
targeted at kids ten years old and younger, allowing
attendees to bring their entire families. Depending on
attendance and the flow of people to the workshop.
Alta will facilitate a brief wrap-up discussion about the
biggest takeaways of the workshop.
Alta will develop the agenda, presentation materials,
maps, methods to gather input, and summary notes.
The City will secure a meeting room, notify Alta of the
meeting room layout and availability of outlets and
monitors, advertise the meeting to the public, and
provide snacks for the meeting.
Targeted Outreach. The BPAC will conduct targeted
outreach, collecting feedback on proposed proj-
ects and priontization. At the kick-off meeting, the
Attachment A
During workshops and meetings, the Alta team v✓ill solicit
input from a broad audience of community rriewbers,
project team will discuss potential targeted outreach
opportunities.
Alta will provicle the BPAC with recommendations
for facilitating mini -workshops with interested stake-
holder groups and outreach at transit hubs, festivals,
and other select locations, including how to meaning-
fully engage people in a discussion about bicycle and
pedestrian issues in San Rafael. If the project team is
interested in pursuing pop-up events as part of this
Plan, Alta will:
• Work with City staff and the BPAC to identify a Inst
of pop-up event opportunities.
• Help define the format of the event(s)
• Identify data collection opportunities (e.g., written
surveys, reap exercises, etc.).
• Provide electronic copies of previously cleveloped
public outreach collateral.
17
Attachment A
KICK-OFF MEETING PUBLIC WORKSHOP
-N
TARGETED BPAC OUTREACH d � 0
D eo
ANALYSES
BPAC
PRIORITIZATION
PROPOSED MEETING
CITY TOP 5
COUNCIL Q� PROJECT
ADOPTION PRIORITIES
0 IMPLEMENT
COUNCIL PRESENTATION DRAFT PLAN
' PLAN REVIEW
J.
FINAL PUBLIC BPAC CITY
DRAFT REVIEW REVIEW REVIEW
For the San Rafael Bicycle and Pedestrian Master Plan Update, Alta will use an effective plan development process
The BPAC will staff and facilitate targeted outreach
activities. The City will consolidate and share any
public feedback gained through targeted outreach
events with Alta.
BPAC Meetings. Alta will lead four BPAC meetings -
includrng the kick-off meeting, public workshop, and
two additional BPAC rneetings, described below.
At the first meeting. Alta will present the consolidated
findings from the online engagement efforts and the
public workshop, followed by an initial list of proposed
projects, programs, and policies. The BPAC will have
an opportunity to identify any missing projects,
programs, and policies, and Alta will use the updated
draft list to facilitate a discussion on a method to priori-
tize the projects. Alta will conduct a prioritization exer-
cise with the BPAC and the City to develop a draf l Inst
of project priorities. Before closing the meeting, Alta
will empower the BPAC to take this list of project prior-
ities back to the engaged constituencies and to solicit
feedback through the project website, identifying their
top five (5) projects for implementation over the next
five (5) years.
in
At the final BPAC meeting, Alta will facilitate a discus-
sion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project
priority list.
The City will secure meeting rooms, advertise the
meetings to the BPAC, and confirm attendance.
Optional. "Four Types of Bicyclists" Survey. As an
optional task, San Rafael residents will also be able
to complete Alta's "Four Types of Bicyclists" visual
survey that builds on Roger Geller's pioneering work
to provide the City with a baseline of resident percep-
tions of bicycle infrastructure quality by sorting resi-
dents into one of four categories: Strong and Fearless.
Enthused and Confident, Interested but Concerned.
and No Way No How. Alta will customize the survey
to reflect conditions familiar to San Rafael residents
through the use of photos from around Marin County.
Additionally, Alta will use its existing database of
similar survey responses conducted in other cities to
show how San Rafael resident's preferences compare
to these cities and to assess the latent demand for
bicycling in the city.
Deliverables:
• Project website, updated at key project milestones,
including an online version of the project's back-
ground information, interactive mapping tool, needs
analysis, survey, proposed policies and recommen-
dations, and draft and final plan documents.
• One (1) public workshop facilitated by up to two (2)
members of the Alta team and workshop summary.
• Two (2) additional BPAC meetings facilitated by one
member of the Alta Team, including agendas and
meeting summaries
Task 3. Collect and Review
Existing Data/Conditions
Data Collection. Alta will provide the City with a
Data Request Memo, outlining the data needed to
make the plan update compliant with Caltrans' Active
Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting
successful projects completed between the 2011 plan
update and the 2016 plan update can go a long way
in inspiring enthusiasm arnong stakeholders. Alta will
summarize annual bicycle and pedestrian expenditures
in San Rafael and will illustrate recently completed
projects per ATP requirements.
Plan and Policy Review. Alta will review related
plans, policies, and recent legislation. The review will
help identify opportunities to incorporate bicycle and
pedestrian infrastructure into transportation and larger
planning efforts. This review will include the following:
■ MTC Regional Bicycle Plan for the San Francisco
Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselino, and Larkspur Bicycle Plans
• San Rafael Civic Center Station Area Plan
North San Rafael Vision Promenade Conceptual
Plan
The City will also describe the extent of existing bicycle
programs in the City, including recreational programs
and events run by the City.
Existing Conditions. Alta will illustrate and docll-
ment existing bicycle and pedestrian conditions in San
Rafael in compliance with Al P requirements. Using City
provided data, Alta will map existing b cycle facilities,
support facilities (bicycle parking, showers, etc.), and
Attachment A
pedestrian facilities (including facilities at major transit
hubs). In addition, Alta will summarize bicycle and
pedestrian wayfinding and signage standards in Marin
County, existing bicycle -and pedestrian programs
(such as Safe Routes to Schools), and existing efforts
to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
• Data request memo.
• Up to four (4) maps of existing bicycle and pedes-
trian facilities.
■ Technical memorandum summarizing relevant find-
ings of up to 10 plans or other documents provided
by the City, bicycle and pedestrian expenditures
between 2011 and 2016, and existing bicycle and
pedestrian conditions in San Rafael.
Task 4. Needs Assessment
Identifying needs is a critical step in any bicycle and
pedestrian master plan process. Alta will examine both
bicycle and pedestrian needs, paying specific atten-
tion to active transportation needs for groups that are
active transportation/transit dependent, for seniors,
and for the disabled. Needs refer to both deficien-
cies in the existing networks or infrastructure and to
opportunities to improve those networks to increase
walking and bicycling in San Rafael.
Needs will be identified through a combination of
public outreach, a review of land use and sociodemo-
graphic patterns, existing and forecasted demand,
and a safety analysis of existing and potential safety
concerns.
Land Use Analysis. Alta will analyze existing and
planned land use patterns to identify the most irnpor-
tant corridors for future bicycle and pedestrian
infrastructure.
Demand, Equity, and Economic Benefits Analysis.
Alta %vill conduct interrelated analyses to identify the
potential for increased bicycling and walking in San
Rafael, the location of Communities of Concern in San
Rafael (per MTC guidelines), and existing economic
benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed anal-
ysis of Statewide Integrated Traffic Records System
(SWITRS) data for the past 10 years to identify and
map individual streets and intersections experiencing
19
Su rablliry Analysh
N.,
Alta'- analysis tools will evaluate current and futur(I walking
i d b king demand -
high numbers of collisions involving bicyclists and
pedestrians. Additionally, we will work with City staff
and local stakeholders to identify high-risk intersec-
tions, difficult grades, and areas with high stress for
bicycling and walking, such as high-volume or high-
speed roadways.
Alta will prepare graphics to illustrate the locations
of collisions and high -street roadways. Information
derived from the collision analysis will be used to iden-
tify specific locations for further review and proposed
improvements.
Community -Identified Issues. Using data received
from the project website, BPAC meetings, and Public
Workshop, Alta will organize and summarize the
problem areas for bicycling and walking in San Rafael,
including gaps in infrastructure, policy, and programs,
20
Attachment A
Deliverables:
• Maps illustrating land use patterns. MTC's
Communities of Concern within San Rafael, and
bicycle- and pedestrian -involved collisions resulting
in injuries or fatalities over the last ten years of avail-
able data.
• Technical memorandum summarizing the method
and results of the needs analysis.
Task 5. Recommended
Network, Implementation,
and Funding Strategies
The core of the plan will be an identification of recom-
mended projects and programs for future implemen-
tation_ This task will provide San Rafael with a list of
projects, a method to prioritize projects, and identifi-
cation of funding sources to support future projects.
This Task will synthesize the information collected
in Tasks 2, 3, and 4 to develop infrastructural and
programmatic recommendations and a clear path
forward for prioritization and implementation for the
City to provide the most benefit to the most residents
following plan adoption.
Alta will work collaboratively with the City and BPAC
to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
■ Spot improvements
■ Future studies (signal timing, over/under cross-
ings, trails, or other projects that will require further
study)
• Future projects (suggested routes to school maps,
streetscape corridor plans, etc.)
• Recommended programs that address education,
encouragement, enforcement and evaluation
Project Identification. The projects will be gathered
from the analysis of existing conditions, the commu-
nity survey, and any additional input gathered through
the process. The projects will be organized by Plan
goals and objectives, and will include information to
support prioritization, including:
■ Demonstrated need (collisions, demand, commu-
nity identified priorities)
• Roadway type (arterial, collector, local)
• Connectivity (connection to key activity centers)
■ Overcomes barriers
Project Evaluation and Prioritization. The proposed
projects will be evaluated using a qualitative process
developed by the consultant Learn, with input from the
BPAC and the public -
Typical project evaluation criteria include:
• Public Support: The public meetings and BPAC will
be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety: The project addresses safety concerns such
as reported collisions.
• Community Identified Improvement: The project is
at a community identified challenge area.
• Connectivity: The project improves or provides a
connection to a key destination.
• Transit Coordination: The project improves connec-
tions to transit.
• Feasibility/Cost Effectiveness: The project can be
implemented within a one -to -five year time frame.
Alta will rnap recommended bicycle and pedestrian facilities.
Attachment A
Projects that require outside agency approval or
significant funding will receive lover scores.
Recommended Network. Based on our evaluation
and public and stakeholder input, Alta will develop
a recommended network that includes both bicycle
and pedestrian facilities. We will make sure that the
network includes top community priorities. while
providing a connected network.
Alta will also identify supporting infrastructure needed
for a comprehensive bikeways network and inviting
pedestrian ways, including wayfinding signage, end
of trip facilities (such as bicycle racks, storage and
lockers), and similar infrastructure.
Funding. As a mid-sized City, San Rafael's ability to
fund projects depends greatly on its ability to leverage
regional, state, and federal funds. Alta has signifi-
cant experience helping cities throughout California
apply for and receive Caltrans Active Transportation
Program (ATP) grant funds and we have significant
r
fj F
! w
..
Alta is an expert in state-ol-the-practice pedestrian
improvement options, including crossing aids such as audible
pedestrian signals and facilities such as curb bulb -outs
21
'.r❑ Plr.�rinirig i ne!,ign
success helping agencies apply for Federal TIGER
grant funds for active transportation projects.
Alta will identify possible funding sources, including
County and regional funds. Caltrans ATP grants,
California Strategic Growth Council grants, and others
For the priority projects identified for project sheets
and/or conceptual design, Alta will review eligibility
for these funding sources and identify time -frames for
grant development and application.
Priority Project Sheets. Alta will provide up to two
priority project sheets that include the information
required for grant applications. These sheets provide a
tool to help San Rafael quickly implement projects by
readying the City to apply for state and federal grants.
Alta will use high quality photos and design guideline
graphics to describe and articulate project intent.
I his task will take place after projects have been prion-
tized through the planning process but before comple-
tion of the final plan.
Deliverables
Technical rnemorandun- summarizing prioritized
projects, including complete list of project, prioriti-
zation criteria and funding sources.
Two (2) Priority Project Sheets.
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined
above, Alta will prepare an Administrative Draft Bicycle
and Pedestrian Master Plan Update for submittal to the
City. 'I he Administrative Draft Plan will be based on all
previously submitted maps and technical memoran-
dums, incorporating city comments received to date
The City will provide one internally consistent, consoli-
dated list of specific Admin Draft Plan edits.
Draft Plan. Following City review of the Administrative
Draft. Alta will prepare a revised Draft Bicycle and
Pedestrian Master Plan Update for BPAC and public
review. The City will advertise the Draft Plan to the
public and will organize a BPAC meeting to review
the Draft Plan as part of Task 2. The City will provide
one internally consistent, consolidated list of specific
22
Attachment A
Draft Plan edits. Following public and BPAC review of
the Draft Plan, Alta will prepare a Draft Bicycle and
Pedestrian Master Plan Update for submission to San
Rafael's City Council.
Council Presentation. Alta will develop and deliver a
presentation on the Draft Plan to the San Rafael City
Council. The City will be responsible for subsequent
City Council presentations or any other presentations
of the Final Plan.
Final Plan. Following the presentation of the Draft
Plan to City Council, Alta will prepare the Final Bicycle
and Pedestrian Master Plan Update.
Deliverables:
• Administrative Draft Plan, Draft Plan, and Final Plan,
(in Microsoft Word and PDF format).
• One comment workbook each for the Administrative.
Draft, and Final Plans (in Microsoft Excel format).
■ One (1) member of Alta will deliver the presentation
to City Council.
_Cit
y of San Mateo
'y:rR••� �_s Otyvift, Pedestrian r,4aster Plan
Alta has dynamic graphic presentation capabilities, and
we have recently prepared many graphically compelling
planning documents An example includes the San Mateo
Citywide Pedestrian Master Plan, shown above
Attachment A
Project Schedule
The schedule has been carefully organized to sequence key tasks, meetings, and deliverables, providing an effi-
cient process and thorough review of all products as they are developed.
Task 1. Initiation and Management
Kick-off Meeting X
Ongoing Management
Task 2. Engagement and Outreach
Project Website
Public Workshop X
BPAC Meetings x x
Task 3. Collect and Review Existing Data/Conditions
Data Collection
Project and Expenditure Review
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis
Demand, Equity, & Economic Benefits Analyse, L`
Safety Analysis
r-
Community Identified Issues _.
Task 5. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritization
Recommended Network
Funding
Priority Project Sheets
Task 6. Draft and Final Plan
Administrative Draft Plan El
Draft Plan
r-�
Council Presentation i _ ; X
Final Plan
Aftercare (Project Closeout Optional Website Migration)
LEGEND
Task Progress
X Meeting Workshop
LDeliverable
[ . Client Review
23
Attachment A
Conflict
Interest
Alta Planning + Design does not have a current or
potential conflict of interest relative to this bid.
24
i
"I appreciate the work led by the Alta team to update the bicycle and
pedestrian plans in Marin County and value their expertise and commitment
throughout the planning process. The plans are a critical element and
blueprint needed for jurisdictions to implement bicycle and pedestrian
i
projects"
-Scott McDonald, AICP, Senior Transportation Planner
-
Transportation Authority of Marin
41, 14
EDUCATION
Master of City Planning,
George Washington
University, 1987
BA, University of
California, Berkeley, 1981
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
199G -
Senior Associate, Fehr
& Peers Associates,
1992-1996
Associate, Wilbur Smith
Associates, 1990-1992
PROFESSIONAL
ORGANIZATIONS
Association of
Pedestrian and Bicycle
Professionals
American Planning
Association
Institute of
Transportation
Engineers
Rails -to -Trails
Conservancy
26
Attachment A
Michael G. Jones, MCP arta
Principal -in -Charge ��
14 NJ'JINI: II1:.:tG'J
Michael is the founder of Alta, and is recognized as one of the top experts in
the world in the areas of bicycle, pedestrian, and trail planning and design.
He has managed more than 1,000 studies since 1985, ranging fror n major
national, state, and regional plans to corridor studies to plans for small towns.
He has developed innovative methodologies and models for topics such as
bicycle demand, GIS -linked roadway suitability, and shared -use parking.
He has presented to and been published by the Institute of Transportation
Engineers, the American Planning Association, the American Society of
Landscape Architects, and the Rails -to -Trails Conservancy.
RELEVANT EXPERIENCE
MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
Michael is Principal -in -Charge of a unique project for the Transportation Authority
of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and
eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component. Alta
is working with individual bicycle advisory committees in each jurisdiction to deter-
mine unique network recommendations. Alta's tasks include outreach facilitation,
achieving legislative and funding compliance for Caltrans' Active Transportation
Program, preliminary engineering for 21 high-priority projects, a prioritized Action
Plan for project implementation, and a Bicycle Friendly Community application for
each jurisdiction.
MARIN COUNTY BIKE SHARE FEASIBILITY STUDY
Michael was Principal -in -Charge of a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits, context,
estimated demand, financial needs, and implementation steps for a county-
wide bike share program in Marin. Alta used Census data, local knowledge, and a
proprietary bike share demand model based on existing U.S. systems to define a
potential 300 -bicycle phased system with customized elements for Marin's unique
environment.
MARIN COUNTY NON -MOTORIZED TRANSPORTATION PILOT PROJECT
DOCUMENTATION
Michael led this project to provide the documentation for the $100 million
Non -motorized Transportation Pilot Project (NTPP), using the IJational Bicycle and
Pedestrian Documentation Project and Seamless Travel Models. The purpose of the
NTPP was to evaluate the impact of focused investment in four communities (Marin
County, CA, Columbia, MO, Sheboygan, WI, Minneapolis, MN) in bicycle/peclestrian
facilities and programs. Alta led the data collection (counts and surveys) in 2007
and again in 2010, and developed the model used to measure the shifts in walking/
bicycling, reduced vehicle miles, and health, and transportation.
SONOMA MARIN AREA RAPID TRANSIT (SMART) PATHWAY PLAN
Alta led the planning and preliminary engineering of the 72 -mile SMART Pathway
project, between Healdsburg and larkspur in Sonoma and Marin Counties. The
pathway is proposed to be located adjacent to the planned commuter rail line, and
includes extensive wetland issues, creek crossings, cut and fill, roadway crossings.
and other Issues.
Attachment A
EE Kyle Jamt aril
Project Manager.4. M
PLANWU5 • OESIG:J
Kyle offers experience in task and project management, active transportation plan-
ning, online engagement tools and public engagement plans, cartography and data
visualization, data management and count program development, sustainability
indicators and multimodal performance measures, and economic, safety, demand,
and greenhouse gas analyses. His work in the public, private, and non-profit sectors
sterns from a desire to facilitate transparent planning p p g processes that place financial
EDUCATION decisions in the hands of people that will be most affected by there.
MS, Transportation
Systems Engineering, RELEVANT EXPERIENCE
Georgia Tech. 2014 MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
MCRR Transportation Kyle is serving as the Lead Project Planner on four active transportation plan
Planning, Georgia Tech, updates in the municipalities of Corte Madera, Novato, Sausalito, and Tiburon, as
2014 well as updating Marin County's overall active transportation plan. The plan update
BA, Urban Planning and process includes inventorying existing facilities, facilitating community workshops,
Historic Preservation, and developing a policy framework that works for all users across the county.
The College of CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Charleston, 2011 Kyle is working with Caltrans to develop California's first statewide active trans-
portation plan, with the goal of providing a user-friendly document that provides
PROFESSIONAL guidance to policy makers and shapes a vision for long-term bicycle and pedestrian
HIGHLIGHTS planning across the state. Kyle's focus in the planning process is creating a targeted
public engagement plan• developing comprehensive active transportation perfor-
mance measures, creating a data collection plan to support continuous system eval-
2014- uation, and assessing the current benefits of active transportation in California.
Graduate Teaching BERKELEY BICYCLE PLAN UPDATE
Assistant, School of City Kyle is supporting an update of the City of Berkeley's 2005 bicycle plan through
and Regional Planning,
an extensive public engagement effort that includes large public workshops, pop -
Georgia Institute of events, door-to-door surveys, and online engagement tools. Kyle is working to
Technology, 2012-2014 coalesce the feedback received frorn the various public forums with safety, connec-
Plannrng and tivity, land use, parking, demand, and level of stress analyses to prioritize bicycle
Engineering Intern, funding in Berkeley for the next decade.
Kittelson and Associates, CONCORD ACTIVE TRANSPORTATION PLAN
2013
Kyle led residents in a walking audit of existing conditions of pedestrian infrastruc-
Planning Intern, Atlanta ture in downtown Concord, CA. The audit focused on safe routes to transit, including
Bicycle Coalition, 2012 the city's BART station. Kyle summarized resident feedback for inclusion in project
and policy recommendations
PROFESSIONAL MORGAN HILL COMPLETE STREET PILOT PERFORMANCE MONITORING
ORGANIZATIONS Based on an intens . - -__ engagement process. Kyle led the development of
American Planning a performance monitoring plan that tracked 16 Complete Street performance
Association measures over a six, -month period and produced a graphic -intensive summary of the
data to aid City Council in forming a decision on a politically contentious Complete
Association of Street project.
Pedestrian and Bicycle
Professionals
27
EDUCATION
MURP, San Jose State
University, 2014
BS, University of
California - Davis, 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014-
Graduate
014-
Graduate Student
Intern, City of San
Jose Department of
Transportation, 2014
L-1 wrney
Planner
Attachment A
alta
Vl n1JMNG r (b.(:IW�
Lola has over five years of experience in active transportation and transportation
modeling. She has worked on bicycle rack implementation programs and has an
extensive background in public workshop planning and engagement, bicycle colli-
sion analysis, and editing and proofreading. Lola is skilled at bringing many types
of stakeholders together for respectful and useful discussions. She is dedicated to
seeing that people have many safe and effective options as they travel.
RELEVANT EXPERIENCE
NOVATO BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Alta is leading the Bicycle Master Plan updates for jurisdictions within Marin County.
Lola assisted with the Novato Bicycle and Pedestrian Plan update. She assisted with
much of the existing conditions chapter, especially the collision analysis updates,
the existing bicycle routes inventory, air quality improvements, and Safe Routes to
School program updates.
LOS ALTOS PEDESTRIAN MASTER PLAN
Alta is leading the Pedestrian Master Plan for Los Altos. The Plan includes extensive
and detailed recommendations for the whole city, policy recommendations, project
cost estimates, and a Suggested Routes to School chapter which will be used as a
separate report. Lola assisted with program recommendations. map edits, executive
summary compilation, and addressing client comments.
Planning Intern. County GOOGLE BIKE VISION PLAN, SANTA CLARA COUNTY
of Santa Clara, 2014 Alta is providing on-call bicycle planning and design services for Google, the primary
component of which is development of a vision network of commuter bikeways
President, Urban providing access to the North Bayshore carnpus in Mountain View. The Vision Plan
Planning Coalition, is being coordinated with neighboring cities, the Santa Clara Valley Transportation
2013-2014 Authority, and the Metropolitan Transportation Commission. Ultimately, the Vision
Plan and the process of developing it will foster inter -agency support of a connected
PROFESSIONAL bicycle commuter network that serves the northern part of Silicon Valley. Lola has
REGISTRATIONS done extensive fieldwork, including collecting measurements and taking photo-
graphs to ensure the plan is as accurate as possible.
American Planning
Association (t1269970) PALO ALTO BICYCLE BOULEVARDS FEASIBILITY AND DESIGN
Alta is leading a project in Palo Alto to upgrade the existing bicycle boulevard and
expand the concept to more roadways in the city. Lola has assisted with the public
outreach and comments, fieldwork, and memos of recommendations
MONTEREY ROAD COMPLETE STREET PROJECT, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot of roadway
and public space improvements on Monterey Road. Meetings were held with City
staff, stakeholders, and residents to determine the top two alternatives which were
temporarily built in a three -clay pop-up event. Lola helped with public outreach
logistics as well as the demonstration for the pilot phase of the preferred alternative,
including project setup and collecting surveys.
EDUCATION
BA, Geography and
Geospatial information
Systems. UCLA, 2015
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2015 -
City of Santa Monica,
GIS Intern, 2014-2015
PROFESSIONAL
REGISTRATIONS
Association of American
Geographers
Zachary Robinson
GIS Analyst
Attachment A
alta
PIANfi:1iG � OEST.:!
Zachary is an avid urban geographer with two years of directly relevant experience
who specializes in analyzing and visualizing geographic data. He recently graduated
from the University of California, Los Angeles (UCLA) with a bachelor's degree in
Geography and Geospatial Information Systems (GIS). Zachary worked for the City
of Santa Monica as a temporary GIS Analyst, where he regularly prepared maps
and reports for city employees and residents. He is passionate about cartography
and this is evident in the recent maps he has designed for various projects at Alta.
Zachary is skilled in spatial analysis methods, data research and design, cartography,
and web -mapping.
RELEVANT EXPERIENCE
BERKELEY BICYCLE PLAN UPDATE, 2015-2016
Alta is currently working with the City of Berkeley to update their existing bicycle
plan. Zachary's tasks include analyzing public comments on existing bicycle facility
conditions in Berkeley and producing maps that visualize common areas of public
concern. As Alta's work continues, he will be responsible for producing maps that
show Alta's proposed recommendations.
CAPITAL BIKESHARE PROGRAM, WASHINGTON, DC, 2015
For the past five years, Alta has worked in conjunction with various public and
private entities to develop a successful and sustainable bikeshare program in the
Washington, DC metro area. Recently, Zachary was tasked with creating a series of
maps that visualized system usage trends for the program's quarterly report..
COALINGA ACTIVE TRANSPORTATION PLAN, 2016
Alta is currently leading efforts to develop a comprehensive active transportation
plan for the City of Coalinga, located in California's Central Valley. Zachary assisted
in preparing maps that analyze existing bicycle facilities and pedestrian/bicycle
related collisions in Coalinga.
DALY CITY SUSTAINABLE TRANSPORTATION PLAN, 2015
In preparation for Alta's involvement in Daly City's transportation plan. Zachary
collected and visualized trends in pedestrian and bicycle collisions.
MARYSVILLE BICYCLE AND PEDESTRIAN MASTER PLAN, 2015
Alta is currently working with the City of Marysville to design and implement a
comprehensive bike and pedestrian roaster plan. Zachary produced a series of reaps
for this project that show existing and proposed facilities and areas in the city that
require additional planning and research.
29
EDUCATION
BS, University of
North Florida 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning i Des y„
2014 -
Floriduh, Full Stack
Developer, 2012-2014
Bisk Fducation.
Front-end Web
Developer and Designer,
2012-2013
30
®avid Pollard
Web Developer
Attachment A
alta
David is an experienced web developer. He excels at open web technologies and
upholds web standards. David works on the client side and server side of code devel-
opment. He uses HTML5, SASS, and JavaScript to engineer for the modern web.
David is experienced with content management systems and server side program-
ming languages including PHP, node.js, Ruby, Wordpress, and Ruby on Rails. He is
also a traveler, footballer, blogger, and citizen scientist. with a particular interest in
the creation of interactive data visualizations.
RELEVANT EXPERIENCE
ALAMEDA COUNTY SAFE ROUTES TO SCHOOL
Alameda County's Safe Routes to School website is built on top of Wordpress. Safe
Routes to School offers programs and events to promote the adoption of healthy
and environmentally friendly methods of getting to school. The website (alamed-
acountysr2s.org/) offers information about Safe Routes to School, programs and
events. The site also has a blog, news room and contact form.
BIKE MOUNTAIN VIEW
Bike Mountain View is the bicycling master plan for the City of Mountain View. With
the goal to improve the city's bicycling and pedestrian mobility, the website (www.
bikemountainview corn) offers an event calendar and contact form, with more
updates to come
SOUTH BAY BICYCLE MINI -CORRAL PLAN FOR THE CITIES OF
HERMOSA BEACH, REDONDO BEACH, AND MANHATTAN BEACH
Building on the South Bay Bicycle Master Plan developed by Alta in 2012, this bicycle
parking master plan recommends and prioritizes locations for bicycle mini -corrals
in the three participating cities. David created a customized website and interactive
online map (www southbaybikecorrals org) for public engagement in the planning
process
METROPOLITANTRANSPORTATION COMMISSION REGIONAL SCHOOL
AND YOUTH OUTREACH PROGRAM (RSYOP)
The RSYOP is a four-year effort in the San Francisco Bay Area region that aims to
educate. inspire and empower youth and their families to walk, bicycle, carpool, and
take transit to reduce greenhouse gas ernissions related to transportation. David 's
maintaining and updating the program website (www.sparetheairyouth.org), which
provides regional resources for students, parents, teachers, and program providers.
GOPILSEN
GoPilsen is helping Chicago's Pilsen neighborhood explore by walking. biking. transit.
and car share. The website (gopilsen.org) offers information about the public transit
system, bicycle routes, walkways, and car share companies to help residents get
around. The website also provides fine resources including maps. safety gear, and
water bottles A survey is included td acquire data on how people get around Pilsen.
The website, in both English and Spanish, was developed using Fuel CMS. which is
built on top of Codeigniter.
EDUCATION
B S. Civil Engineering,
Colorado State
University, 1985
PROFESSIONAL
HIGHLIGHTS
Parisi Transportation
Consulting, 2000 -
PROFESSIONAL
REGISTRATIONS
Registered Clvii Engineer
and Traffic Engineer
Certified Walkable
Community Workshop
Trainer (Caltrans and
Dept. of Health Services
National trainer in
Traffic Calming and Safe
Routes to Schools
Attachment A
David Parisi, PIE TE •
Principal Transportation Engineer I11ANSPORTA11ON(ONS0IIINO
David Parisi manages a variety of challenging transportation projects throughout
the West Coast. Mr. Parisi's 27 years of experience include various aspects of trans-
portation planning, and civil and traffic engineering. He spearheads multi -disci-
plinary transportation projects from inception through design and development.
These projects Include: highway, railway, and multi -modal corridor studies: area -
wide traffic circulation studies: roadv✓ay and interchange feasibility analyses: access
planning for pedestrians, bicyclists and people with disabilities, localized traffic
impact evaluations; and transportation system improvements. David Parisi special-
izes in developing Complete Street, transit and transit -oriented development, traffic
calming, and Safe Route to School project,
RELEVANT EXPERIENCE
COMPLETE STREETS
)) Better Market Street Plan, Sari Francisco: Project manager
Miller Avenue Plan, Mill Valley. Project manager
» Bridgeway MUltimodal Project . Sausalito: Project manager
» 1901 Avenue/Park Presdio Transportation Plan: Project rnanages
» Front Street (SR 22) Main Street Project. Salem: Traffic engineer
» Tacoma Main Street Project, Portland. Traffic engineer
TRANSIT AND TRANSIT -ORIENTED DEVELOPMENT
Geary Corridor Bus Rapid Transit, San Francisco, Project manager
» CascadeStation TOD, Portland: Project manager
» Third Street Light Rail Project, San Francisco: Transportation engineer
Loma Rica Ranch TND, Grass Valley: Transportation engineer
Portland -Vancouver High Capacity Transit: Transportation engineer
» AirMAX Light Rail Project, Portland: Transportation engineer
TRAFFIC CALMING
» Moraga Boulevard Traffic Calming Project, Lafayette: Project manager
Traffic Calming Guidebook Development, Various Cities: Manager
» San Jose Schools Traffic Calming Program, San Jose: Project manager
Concord Traffic Calming Program, Concord: Transportation engineer
» Golden Gate Park Traffic Calming Plan, San Francisco, Manager
Grange Street Traffic Calrning Project, Redding: Project manager
SAFE ROUTES TO SCHOOL
Marin County SR2S Program, Marin County: Program manager
Santa Barbara SR2S Project, Santa Barbara: Transportation engineer
» ITE School Safety Task Force, California: Committee chair
» Safe Routes to School Training Workshops, National: Project manager
» California Statewide Safe Routes to School Committee: Member
Pasadena Suggested Routes to School Program: Project manager
31
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 1. Initiation and Management
Alta believes in strong coordination with our clients. For the San Rafael Bicycle and Pedestrian Plan Update project,
strong collaboration with the City's Bicycle and Pedestrian Advisory Committee (BPAC) will help deliver the product on
schedule, on budget, and with a high-level of community support.
Pre Kick-off Meeting. The project pre kick-off meeting provides an opportunity for the project team to develop a shared
vision for how to engage San Rafael residents and workers on bicyclist and pedestrian issues. and define the high-
level goals of the plan. Alta will conduct an introductory telephone or videoconference interview with City staff to discuss
project objectives and craft the agenda for the project kick-off meeting.
The pre kick-off meeting agenda will include:
• Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
• Definition of action items throughout the project.
• Agreement on project meeting schedule.
• Discussion of the desired format for the Plan document.
The City will secure a meeting room, identify meeting attendees, and confirm attendance.
Ongoing Project Management. Throughout the project, there will be ongoing coordination between Alta's project
manager and the City of San Rafael project manager — including email, phone and written communication to keep the
City up-to-date on Plan development.
Upon project initiation, Alta will work with City staff to finalize the work scope and budget. Alta will prepare and maintain
a project schedule throughout the life of the project. Alta will oversee the budget expenditures of the consultant team,
including subcontractors. Invoicing on the project will occur monthly with a status report provided identifying potential
delays and proposed corrective actions.
Alta will employ a three-tier quality control program including a detailed review of deliverables by the project manager,
principal, and a copy editor prior to sending to the City.
Deliverables:
• Project pre kick-off meeting, facilitated by up to two (2) members of the Alta team, with a meeting agenda and
memo summary.
• Finalized scope of work and project schedule.
• Monthly progress reports, including work completed, upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and Outreach
Project Website. Using our in-house graphic and web design expertise, Alta will design and host a project website,
with the web address to be confirmed with City staff. The webpage will provide the public and interested stakeholders
updated project information (such as meeting dates or the availability of draft documents) and contact information Our
online presence will enable our team and members of the BPAC to crowdsource project ideas via one (1) interactive
web map. Website visitors will be able to identify specific locations or routes and provide comments about each. We
will use these suggestions when developing recommendations in the draft plan.
BPAC Targeted Outreach. The BPAC will conduct targeted outreach, collecting feedback on proposed projects and
prioritization. At the kick-off meeting, the project team will discuss potential targeted outreach opportunities.
Alta will provide the BPAC with recommendations for facilitating mini -workshops with interested stakeholder groups
and outreach at transit hubs, festivals, and other select locations, including how to meaningfully engage people in a
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
discussion about bicycle and pedestrian issues in San Rafael. If the project team is interested in pursuing pop-up events
as part of this Plan, Alta will:
• Work with City staff and the BPAC to identify a list of pop-up event opportunities.
• Help define the format of the event(s)
• Identify data collection opportunities (e g., written surveys, map exercises, etc.).
• Provide electronic copies of previously developed public outreach collateral.
The BPAC will staff and facilitate targeted outreach activities. The City will consolidate and share any public feedback
gained through targeted outreach events with Alta.
Alta Targeted Outreach. Alta will facilitate up to two (2) informal, pop-up outreach events at locations with heavy foot
or bicycle traffic (i.e., Starbucks, farmer's market, cafes, etc.). These events will allow the team to collect information
from residents that may not otherwise engage in the planning process by meeting them where they work, shop, or
recreate.
BPAC Meetings. Alta will lead up to four (4) BPAC meetings, including a kick-off meeting, public workshop, and two
additional BPAC meetings, described below.
At the first BPAC meeting, Alta will facilitate a project kick-off that will include a discussion about the scope and schedule
of the project, a walk-through of the project website, a mini workshop on conducting community outreach using the
project website, and a discussion about potential outreach locations.
At the second BPAC meeting, Alta will co -lead a Public Workshop with the City and BPAC, designed to reach a large
swath of San Rafael residents and workers. The purpose of the Public Workshop will be to solicit community feedback
on bicycle and pedestrian issues, including issues related to infrastructure, programs, and policies The formal of the
Public Workshop will be broken into several stations for community members to provide feedback. Alta will help facilitate
an interactive activity targeted at kids ten years old and younger, allowing attendees to bring their entire families.
Depending on attendance and the flow of people to the workshop, Alta will facilitate a brief wrap-up discussion about
the biggest takeaways of the workshop. Alta will develop the agenda, presentation materials, maps, methods to gather
input, and summary notes. The City will secure a meeting room, notify Alta of the meeting room layout and availability
of outlets and monitors, advertise the meeting to the public, and provide snacks for the meeting.
At the third BPAC meeting, Alta will present the consolidated findings from the online engagement efforts and the Public
Workshop, followed by an initial list of proposed projects, programs, and policies. The BPAC will have an opportunity
to identify any missing projects, programs, and policies, and Alta will use the updated draft list to facilitate a walking
workshop of a select priority projects and a discussion on a method to prioritize the projects. Alla wi!I conduct a
prioritization exercise with the BPAC and the City to develop a draft list of project priorities. Before closing the meeting,
Alta will empower the BPAC to take this list of project priorities back to the engaged constituencies and to solicit
feedback through the project website, identifying their top five (5) projects for implementation over the next five (5)
years.
At the fourth and final BPAC meeting, Alta will facilitate a discussion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project priority list.
The City will secure meeting rooms, advertise the meetings to the BPAC, and confirm attendance.
Community Presentations Alta will present the draft plan with a focus on the proposed project list to up to four (4)
community groups, agencies, or organizations selected by the City. Each presentation will be organized so that the
audience will be able to offer input on the project list and suggest connections to recent, ongoing, and planned project
work within the region that may impact the proposed project list. One (1) community presentation will be reserved to
present the Draft Plan to the San Rafael City Council. The City will be responsible for subsequent City Council
presentations or any other presentations of the Final Plan.
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Online Survey. San Rafael residents will also be able to complete an online survey that includes Alta's "Four Types of
Bicyclists" visual survey and a pedestrian component. The "Four Types of Bicyclists" survey builds on Roger Geller's
pioneering work to provide the City with a baseline of resident perceptions of bicycle infrastructure quality by sorting
residents into one of four categories: Strong and Fearless, Enthused and Confident, Interested but Concerned, and No
Way No How. Alta will use its existing database of similar survey responses conducted in other cities to show how San
Rafael resident's preferences compare to these cities and to assess the latent demand for bicycling in the city.
In addition, Alta will prepare and administer a pedestrian component to the survey, asking respondents questions on
their trip purpose, trip length, frequency, and origin, and destination We will also ask pedestrians for their input on the
type of improvements they'd like to see, and their major areas of concern, and ideas for improvements.
Deliverables:
Project website, updated at key project milestones, including an online version of the project's background
information, one (1) online interactive map tool for the needs analysis, survey, proposed policies and
recommendations, and draft and final plan documents.
Up to four (4) BPAC meetings facilitated by up to two (2) members of the Alta team, including a project kick-
off meeting, public workshop, and project prioritization meeting with walking workshop
• Up to four (4) community presentations, including a presentation of the draft plan to City Council
• Administer one (1) online survey
Task 3. Collect and Review Existing Data/Conditions
Data Collection. Alta will provide the City with a Data Request Memo, outlining the data needed to make the plan
update compliant with Caltrans' Active Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting successful projects completed between the 2011 plan update and
the 2016 plan update can go a long way in inspiring enthusiasm among stakeholders. Alta will summarize annual
bicycle and pedestrian expenditures in San Rafael and will illustrate recently completed projects per ATP requirements.
Plan and Policy Review. Alta will review related plans, policies, and recent legislation. The review will help identify
opportunities to incorporate bicycle and pedestrian infrastructure into transportation and larger planning efforts. This
review will include the following:
• MTC Regional Bicycle Plan for the San Francisco Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselmo, and Larkspur Bicycle Plans
• San Rafael Circulation Element
• Transit Center Relocation Plan
• Richmond Bridge Bikeway Plan
• San Rafael Civic Center Station Area Plan
• North San Rafael Vision Promenade Conceptual Plan
The City will also describe the extent of existing bicycle programs in the City, including recreational programs and
events run by the City.
Existing Conditions. Alta will illustrate and document existing bicycle and pedestrian conditions in San Rafael in
compliance with ATP requirements. Using City provided data, Alta will map existing bicycle facilities, support facilities
(bicycle parking, showers, etc.), and pedestrian facilities (including facilities at major transit hubs). In addition, Alta will
summarize bicycle and pedestrian wayfinding and signage standards in Marin County, existing bicycle -and pedestrian
programs (such as Safe Routes to Schools), and existing efforts to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
Data request memo.
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
• Up to four (4) maps of existing bicycle and pedestrian facilities
• Technical memorandum summarizing relevant findings of up to 10 plans or other documents provided by the
City, bicycle and pedestrian expenditures between 2011 and 2016, and existing bicycle and pedestrian
conditions in San Rafael.
Task 4. Needs Assessment
Identifying needs is a critical step in any bicycle and pedestrian master plan process. Alla will examine both bicycle and
pedestrian needs, paying specific attention to active transportation needs for groups that are active
transportation/transit dependent, for seniors, and for the disabled. Needs refer to both deficiencies in the existing
networks or infrastructure and to opportunities to improve those networks to increase walking and bicycling in San
Rafael.
Needs will be identified through a combination of public outreach, a review of land use and sociodemographic patterns,
existing and forecasted demand, and a safety analysis of existing and potential safety concerns.
Land Use Analysis. Alta will analyze existing and planned land use patterns to identify the most important corridors
for future bicycle and pedestrian infrastructure.
Demand, Equity, and Economic Benefits Analysis. Alta will conduct interrelated analyses to identify the potential
for increased bicycling and walking in San Rafael. the location of Communities of Concern in San Rafael (per MTC
guidelines), and existing economic benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed analysis of Statewide Integrated Traffic Records System (SWITRS) data
for the past 10 years to identify and map individual streets and intersections experiencing high numbers of collisions
involving bicyclists and pedestrians. Additionally, we will work with City staff and local stakeholders to identify high-risk
intersections, difficult grades, and areas with high stress for bicycling and walking, such as high-volume or high-speed
roadways
Alta will prepare graphics to illustrate the locations of collisions and high -street roadways. Information derived from the
collision analysis will be used to identify specific locations for further review and proposed improvements.
Community -Identified Issues. Using data received from the project website, BPAC meetings, and Public Workshop,
Alta will organize and summarize the problem areas for bicycling and walking in San Rafael, including gaps in
infrastructure, policy, and programs.
Deliverables:
• Maps illustrating land use patterns, MTC's Communities of Concern within San Rafael, and bicycle- and
pedestrian -involved collisions resulting in injuries or fatalities over the last ten years of available data
• Technical memorandum summarizing the method and results of the needs analysis.
Task 5. Recommended Network, Implementation, and Funding
Strategies
The core of the plan will be an identification of recommended projects and programs for future implementation. This
task will provide San Rafael with a list of projects, a method to prioritize projects, and identification of funding sources
to support future projects. This Task will synthesize the information collected in Tasks 2, 3, and 4 to develop
infrastructural and programmatic recommendations and a clear path forward for prioritization and implementation for
the City to provide the most benefit to the most residents following plan adoption
Alta will work collaboratively with the City and BPAC to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
• Spot improvements
• Future studies (signal timing, over/under crossings, trails, or other projects that will require further study)
• Future projects (suggested routes to school maps, streetscape corridor plans, etc.)
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Recommended programs that address education, encouragement, enforcement and evaluation
Project Identification. The projects will be gathered from the analysis of existing conditions, the community survey,
and any additional input gathered through the process. The projects will be organized by Plan goals and objectives,
and will include information to support prioritization, including:
• Demonstrated need (collisions, demand, community identified priorities)
• Roadway type (arterial, collector, local)
• Connectivity (connection to key activity centers)
• Overcomes barriers
Project Evaluation and Prioritization. The proposed projects will be evaluated using a qualitative process developed
by the consultant team, with input from the BPAC and the public.
Typical project evaluation criteria include:
• Public Support: The public meetings and BPAC will be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety: The project addresses safety concerns such as reported collisions.
• Community Identified Improvement: The project is at a community identified challenge area.
• Connectivity: The project improves or provides a connection to a key destination.
• Transit Coordination: The project improves connections to transit.
• Feasibility/Cost Effectiveness: The project can be implemented within a one -to -five year time frame. Projects
that require outside agency approval or significant funding will receive lower scores.
Recommended Network. Based on our evaluation and public and stakeholder input, Alta will develop a recommended
network that includes both bicycle and pedestrian facilities. We will make sure that the network includes top community
priorities, while providing a connected network.
Alta will also identify supporting infrastructure needed for a comprehensive bikeways network and inviting pedestrian
ways, including wayfinding signage, end of trip facilities (such as bicycle racks, storage and lockers), and similar
infrastructure.
Funding. As a mid-sized City, San Rafael's ability to fund projects depends greatly on its ability to leverage regional,
state, and federal funds. Alta has significant experience helping cities throughout California apply for and receive
Caltrans Active Transportation Program (ATP) grant funds and we have significant success helping agencies apply for
Federal TIGER grant funds for active transportation projects.
Alta will identify possible funding sources, including County and regional funds, Caltrans ATP grants, California
Strategic Growth Council grants, and others. For the priority projects identified for project sheets and/or conceptual
design, Alta will review eligibility for these funding sources and identify time -frames for grant development and
application.
Optional: Priority Project Sheets. Alta will provide up to two priority project sheets that include the conceptual design
information required for grant applications. These sheets provide a tool to help San Rafael quickly implement projects
by readying the City to apply for state and federal grants. Alta will use high quality photos and design guideline graphics
to describe and articulate project intent.
This task will take place after projects have been prioritized through the planning process but before completion of the
final plan.
Deliverables
• Technical memorandum summarizing prioritized projects, including complete list of project, prioritization
criteria and funding sources.
• Optional two (2) Priority Project Sheets
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined above, Alta will prepare an Administrative Draft Bicycle and
Pedestrian Master Plan Update for submittal to the City. The Administrative Draft Plan will be based on all previously
submitted maps and technical memorandums, incorporating city comments received to date. The City will provide one
internally consistent, consolidated list of specific Admin Draft Plan edits.
Draft Plan. Following City review of the Administrative Draft, Alta will prepare a revised Draft Bicycle and Pedestrian
Master Plan Update for BPAC and public review. The City will advertise the Draft Plan to the public and will organize a
BPAC meeting to review the Draft Plan as part of Task 2. The City will provide one internally consistent, consolidated
list of specific Draft Plan edits. Following public and BPAC review of the Draft Plan, Alta will prepare a Draft Bicycle
and Pedestrian Master Plan Update for submission to San Rafael's City Council.
Final Plan. Following the presentation of the Draft Plan to City Council, Alta will prepare the Final Bicycle and
Pedestrian Master Plan Update.
Deliverables:
• Administrative Draft Plan, Draft Plan, and Final Plan, (in Microsoft Word and PDF format).
• One comment workbook each for the Administrative, Draft, and Final Plans (in Microsoft Excel format)
Budget
rtask_
Alta
Planning + DesIgAilm
Associates
Hours
WT.2�j
2u16H:14r7y N.qte1
.$295
$115
$98
$80
598
$190
Task 1. Initiation and Management
4
22
0
0
0
0
26
$3,710
Task 2. Engagement and Outreach
10
100
60
0
40
0
210
$24,250
Task 3.Collect and Review Existing
Data/Conditions
3
18
30
12
0
0
63
56,855
Task 4. Needs Assessment
3
26
28
22
0
0
79
$8,232
Task S. Recommended Network,
Implementation, and Funding Strategies
2
8
18
14
0
0
42
$4,394
Task 6. Draft and Final Plan
7
24
36
10
0
0
77
$9,006
Reimbursable Expenses & Travel
6t nx,
Project Total
28
1938
172
58
40
0
496
557,44E
Optional Task
Priority Cut Sheets (Oplio, a i 6 26 g4 490
GURU- 0T[S
'Hwl:eruIt,!�n:e Crur _r.L•unl'e adj..''J by L wrnu.wno,ne Jct;u knl:lrn:eni Ihs In:1:Jn:riLeddur rq; daa—tof diem�itt2
'H-11 ril[:arr !3r Glendar yn': C I L,—IVill ined� .ted 11 -k I:c r in, .d Inn. -b-q-0 V-1.1
Attachment B
City of San Rafael Bicycle and Pedestrian Master Plan Update Alta Planning + Design
Schedule
Task 1. initiation and Management
Pre Kick-off Meetinq iK
Ongoing Management
Task 2. Engagement and Outreach
Project Website+"']
Targeted Outreach (0AC & Alt,
Public Workshop
X
BPAC Meetings
X
i. ommunity Presentations
Task 3. Collect and Review Existing Data/Conditions
Data Collection
L
Project and Expenditure Review
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis
Demand, Equity, & Economic Be rc'its X,aiysi.
Safety Analysis
I�
Community -identified Issues
Task S. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritizaticn
Recommended Network
Funding
Priority Project Sheets (Optional
Task 6. Draft and Final Plan
Administrative Draft Plan
Draft Plan
Final Plan
Aftercare (Project Closeout, Optional Website Migration)
LEGEND
Task Progress
X Meeting Workshop
i Deliverable
Client Review
XXX x
CONTRACT ROUTING FORM
Attachment B
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: DPW
Project Manager: Richard Landis
Extension: 485-3354
Contractor Name: Alta Planning + Design
Contractor's Contact: Michael Jones
Contact's Email: Michael Jones <mgjones@altaplanning.com>
❑ FPPC: Check if Contractor/Consultant must file Form 700
Step
RESPONSIBLE
DESCRIPTION
COMPLETED
REVIEWER
DEPARTMENT
DATE
Check/Initial
1
Project Manager
a. Email PINS Introductory Notice to Contractor
11/22/2016
11/22/2016
b. Email contract (in Word) & attachments to City
City Attorney
Atty c/o Laraine.Gittens@cityofsanrafael.org
11/23/2016
2
a. Review, revise, and comment on draft agreement
and return to Project Manager
11/23/2016
® ETD
b. Confirm insurance requirements, create Job on
PINS, send PINS insurance notice to contractor
® ETD
3
Project Manager
Forward three (3) originals of final agreement to
12/2/2016
contractor for their signature
When necessary, * contractor -signed agreement
❑ N/A
4
Project Manager
agendized for Council approval
*PSA> $20,000; or Purchase > $35,000; or
Or
Public Works Contract > $125,000
11/21/2016
Date of Council approval
PRINT
CONTINUE ROUTING PROCESS WITH HARD COPY
5
Project Manager
Forward signed original agreements to City
12/7/16
RL
Attorney with printed copy of this routing form
17—
6
City Attorney
Review and approve hard copy of signed
L,
agreement
7
City Attorney
Review and approve insurance in PINS, and bonds
(for Public Works Contracts)
Agreement executed by Council authorized official
//
LIq(b
8
City Manager / Mayor
City Clerk
9
Attest signatures, retains original agreement and
forwards copies to Project Manager
`1� �'"i, � � . •, �, - ham. �� i _/j '.`^�{t..-. +- ����'y.F.: �:�
I, �
Attachment B
July 1, 2016
1410 Third Sheet
Sari Rafael, CA 94901
(415) 482.-8660
%vvnv.altaplanning.cnm
Attachment B
Richard Landis
Public Works Administrative Manager
City of San Rafael, Department of Public Works
111 Morphew St.
San Rafael, CA 94901
RE: Proposal for Bicycle and Pedestrian Master Plan Update
Dear Mr. Landis and Members of the Selection Committee:
Alta Planning -r Design (Alta) is pleased to submit this proposal for the Sari Rafael Bicycle acid Pedestrian Master
Plan Update. This project presents a tremendous opportunity for continued development of a bikeable and walk-
able San Rafael, with enhanced access to community destinations such as transit, parks, trails, schools, work, and
shopping.
Alta is a local leader in active transportation planning and design with extensive project management experience,
an established record of successful active transportation plans, and strong skills in consensus building. I have a
personal connection to this project as a San Rafael native and an active bicyclist and pedestrian in the City. Alta
has a long history of working in San Rafael, going back to the Marin County Bicycle Plan in 1999, and including
the San Rafael Bicycle and Pedestrian Master Plan Update in 2011. While we are proud of the work done by the
committee, City staff, and the public in that plan, we also realize that conditions and the level of interest have
changed considerably since 2011, requiring a maturation of the plan that better documents the needs of residents,
includes an enhanced outreach process, and an enhanced pedestrian component.
Alta has a record of success in supporting local governments as they apply for state and federal funding. We
understand the rules and regulations of the Caltrans Active Transportation Program, and have helped numerous
local governments successfully apply for these funds. We also have helped many agencies apply for federal
TIGER grant funds. We know the requirements well and have scoped the proposed master plan to strategically
position San Rafael for relevant funding sources.
As Principal -in -Charge, I will oversee the .vork of the Alta team, guiding deliverable review and quality control
measures. Kyle James will manage this project. Kyle understands the importance of building community
consensus around creative solutions to achieve San Rafael's vision for its bicycle and pedestrian network. Kyle will
be supported by experts from Alta who understand bicycle and pedestrian planning and design,
We are in receipt of all RFP addenda. The City's standard contract form is acceptable. I am authorized to nego-
tiate and execute contracts on behalf of the firm. Please contact me directly at (415) 482-8660 or mglonesL)
altaplanning.com if you have any questions or comments on this proposal. We look forward to the next steps of
the selection process.
Sincerely,
+I,,--
Michael Jones, Principal
Alta Planning + Design
transportation I recreation I innovation
Attachment B
This page intentionally blank
transportation I recreation I innovation
Attachment B
Table of Contents
Project Overview .................
Project Team ......................................................
2
Project Approach.................................................16
Project Schedule .................................................
23
Conflict of Interest................................................24
Appendix.: Resumes ..............................................
2S
Cost Details ....................................
[separately attached]
Attachment B
This page intentionally blank
transportation I recreation I innovation
The City of San Rafael has recently made prog-
ress toward a bold new transportation vision for the
city, centered around an interconnected network of
proposed bicycle and pedestrian routes suitable for
travelers of all ages and abilities. This Bicycle and
Pedestrian Master Plan Update presents an opportu-
nity to help grow and expand that vision.
Alta has been involved in helping to plan bicycle and
pedestrian infrastructure and programs in the City of
San Rafael since 1999. As the authors of the previous
update to the San Rafael Bicycle and Pedestrian
Plan in 2011, we are aware that the City of San Rafael
needs an efficient approach to identifying opportuni-
ties to enhance bike and pedestrian networks for San
Rafael. The 2011 Plan has matured, and San Rafael
is ready to take a fresh look at its active transporta-
tion network. The past five years have seen changing
needs for commute and recreational trips in Sari Rafael,
increased community interest in active transporta-
tion, and a growing consensus and focus on pedes-
trian infrastucture and support. Alta will make sure out-
plan
urplan development efforts reflect these as well as other -
community -identified desires.
Eli( c !c and Perlestnan ! nstc r plan ! ipc'-r � I r rt, mPI-1.1i'--� + eiesion
Attachent B
Project Overview
The revised Bicycle and Pedestrian Plan must enjoy
wide support among City stakeholders and members
of the public, To this end, resources have been
devoted to community engagement activities that are
intended to establish and nurture support for the plan
Update and ensure that the plan reflects community
aspirations.
Also critical to the plan update process is a deep dive
into existing and potential safety hazards that are
discouraging bicycle and pedestrian trips. Alta's anal-
ysis will focus on safety as the primary concern of Sari
Rafael residents and workers.
Finally, Alta will produce a graphically -appealing final
plan that is easy to read and will provide a clear frame-
work to guide the City's bicycle and pedestrian invest-
ments over the next five to ten years. This approach
will help position San Rafael to successfully leverage
funding from multiple sources, including county- and
state/federal-level grant programs.
Our team is prepared to meet the City's needs, and
will work closely with City staff and stakeholders to
prepare this plan within the guidelines specified in the
City's Request for Proposals.
I
Project
Alta Planning + Design
Alta's mission is to create active communities.
Alta Planning + Design is North America's leading
multi -modal transportation firm that specializes in
the planning, design, and implementation of bicycle,
pedestrian, park, and trail corridors and Systems. We
are committed to transforming communities, one trip
at a time, one step at a time, and one street, intersec-
tion, and park at a time.
BICYCLE AND PEDESTRIAN
TRANSPORTATION PLANNING
Our approach to transportation planning integrates
expert planning, design, economics, and land use
to create opportunities for people to choose bicy-
cling and walking for recreation and transportation.
Our experience includes more than 800 bicycle and
pedestrian master pans nationwide, including Bay
Area communities and cities such as Novato, Larkspur.
Berkeley, South San Francisco, and others. Our plan-
ning process includes conducting extensive field
work on bicycle and on foot, engag ng residents and
stakeholders through walking and b cycling tours, and
documenting existing conditions and needs through
eas ly readable maps, photographs, and narrative
d scussion. Other key tasks include developing short -
arid long-term project and program recommenda-
tions, identifying traditional and innovative funding
strategies, preparing development code language to
leverage improvements through neve development,
and developing implementation plans to clearly map
investment priorities.
2
Attachment B
k
COMMUNITY OUTREACH
Through our straightforward communication style,
ability to engage citizens, and use of the latest tech-
nology, we are able to produce outreach strategies
and successful designs and plans that meet the needs
of the community. Alta's professionals are experts at
listening to the public, conveying technical issues in
a clear manner, offering distinct choices and options
to the public, and explaining trade-offs. Our outreach
process is inclusive, interactive. and productive. We
use a variety of innovative techniques, ranging from
online surveys. the use of photo -simulation to show
how options will look, videotaped interviews, field
reviews, GIS mapping, and interactive public work-
shops. We make contact with the community early
and build confidence by addressing specific issues
with a documented approach.
' - r
a
InIM!!'.1'n
AW, P .
i .
Alta's graphics clearly communicate concepts to the public
r
TRANSPORTATION (ONSUITING
Parisi Transportation
Consulting
Parisi Transportation Consulting is a small company
with the philosophy of providing high quality and
focused services to our clients. We are hired by cities
and towns, counties, and state transportation depart-
ments; as well as by regional planning organizations,
school districts, and private clients. Parisi provides
services in traffic engineering, transportation planning,,
bicycle and pedestrian planning and design, Complete
Streets planning and design, and Safe Routes to
School planning. We also provide staff services to
municipalities.
Attachment B
Team Organization
The Alta team for the San Rafael Bicycle and Pedestrian
Master Plan Update will be led with strong direction
from Alta Principal -in -Charge, Michael Jones who has
extensive experience leading multi -modal transporta-
tion plans and projects throughout Marin County for
over two decades.
Project Manager Kyle James will manage day-to-day
project needs and work directly with City staff. Kyle
has spearheaded the recent Marin County Bicycle and
Pedestrian Plan Update as well as bicycle and pedes-
trian master plans for jurisdictions throughout the
greater Bay Area of a similar size and culture to San
Rafael. David Parisi of Parisi Transportation Consulting
will contribute his technical expertise in transportation
engineering to the feasibility review of recommended
projects and assistance with cost estimates.
The Alta team also includes efficient professional
support in preparation of the GIS and report docu-
ments, through Alta's staff of engineers, landscape
architects, planners, GIS technicians, and production
and administrative staff.
Key staff experience is described on the following
page and full resumes for the Alta team can be found
in the Appendix:,
f � t.
-- a
1411
Alta has workod in Mann County for over two decades, including bicycle and pedestrian planning and design projects for high-
proftle projects such as the Central Marin Ferry Connector, shown in the graphic above.
3
Key Staff
11CHAEL JONES,
MCP, PRINCIPAL -
IN -CHARGE
Mrcl wrli provide
project guidance and
quality assurance as Alta's
Principal -in -Charge He
manages Alta's San Rafael
office and has managed
hundreds of studies and plans
for regional agencies, larger cities. and small towns
throughout Mann County and the North Bay. He is the
founder of Alta, and is recognized as a top expert in
the world in the areas of bicycle. pedestrian, and hail
planning and design.
KYLE JAMES,
PROJECT
MANAGER
(PRIMARY CONTACT)
Kyle will serve as A .a's
Project Manager, meeting
day-to-day project needs
and collaborating with the
City and project stakeholders to
facilitate appropriate task progress. He offers
experience in bicycle and pedestrian plan manage-
ment, online engagement tools and public engage-
ment plans, cartography and data visualization, data
management and count program development,
sustainability indicators and multimodal performance
measures, and economic, safety, demand, and green-
house gas analyses.
'.OLA TORNEY,
PLANNER
Lola has over five years
of experience in active
transportation and trans-
portation modeling. She
has worked on bicycle
rack implementation
programs and has an exten-
sive background in public
workshop planning and engage-
ment, bicycle collision analysis, and editing and proof-
reading technical planning documents.
Attachment B
ZACHARY
ROBINSON,
GIS ANALYST
Zachary is an avid urban
geographer with two
years of directly relevant
experience who special-
izes in analyzing and visual-
izing geographic data. He is
passionate about cartography and
this is evident in the recent maps he has designed for
various projects at Alta. Zachary is skilled in spatial
analysis methods, data research and design, cartog-
raphy, and web -mapping
-1AVID POLLARD,
WEB DEVELOPER
David is an experienced
web developer. He excels
at open web technologies
and upholds web stan-
dards. David works on the
client side and server side
)f code development. He uses
HTML5, SASS, and JavaScript to
engineer for the modern web. David is experienced
with content management systems and server side
programming languages including PHP, node js, Ruby,
Wordpress, and Ruby on Rails.
-AVID PARISI, PE, TE
PRINCIPAL
ENGINEER
Daviel Parisi manages a
variety of challenging
transportation projects
throughout the West
Coast. He specializes in
ueveloping Complete Street.
transit and transit -oriented devel-
opment, traffic calming, and Safe Route to School proj-
ects. David's 29 years of experience include various
aspects of transportation and environmental planning,
and civil and traffic engineering. He spearheads multi-
disciplinary transportation projects from inception
through design and development.
Relevant Experience
The development of the Sari Rafael Bicycle and
Pedestrian Master Plan Update requires a team that
combines pedestrian, bicycle, and safe routes to
school planning and design experience with an under-
standing of local issues. The projects on the following
pages demonstrate the Alta team's breadth of work in:
• Bicycle and Pedestrian Master Plans
• Bicycle and Pedestrian Facility Design
• Safe Routes to School Planning and Programs
• Caltrans Active Transportation Program
Compliance
■ Mapping and GIS Expertise
■ Community Engagement
■ Local Access and Knowledge
Additionally, Alta has worked extensively in San Rafael
since 1999, including the following projects:
2011 San Rafael Bicycle and Pedestrian Master Plan
Puerto Suello Bike Path and Mahon Creek Bike
Path Projects
■ Fairfax -San Rafael Bikeway Corridor Feasibility
Study
• Las Gallinas Avenue/Northgate Bikeway Feasibility
Study
SMART Multi -Use Pathway Feasibility Studies
Attachment B
Alta has completed a vast number
of bicycle and pedestrian projects
throughout the greater Bay Area. We
bring context -sensitive approaches
based on our extensive experience with
the legal, policy, and practical issues at
work in the region.
5
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City of Novato
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MARIN COUNTY BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Date: 2014 ongoing
Client. Transportation Authority of
Marin, Scott McDonald, Associate
Transportation Planner, (415)
226-0826, SMcDonald@tam.ca.gov,
781 Lincoln Avenue, Suite 160, San
Rafael, CA 94901
Contract: $170,000
Arta is rl:anaging a unique project for the transportation Authority of
Marin (TAM) to concurrently update the Unincorporated County Bicycle
Plan and eight city/town Bicycle Plans, as well as add a new Pedestrian
Plan component. Alta is working with individual bicycle advisory commit-
tees in each jurisdiction to determine unique network recommenda-
tions Alta's tasks include outreach facilitation, achieving legislative and
funding compliance for Caltrans' Active Transportation Program, prelimi-
nary engineering for 21 high-priority projects, a prioritized Action Plan for
project implementation, and a Bicycle Friendly Community application
for each jurisdiction. Alta led the previous Bicycle and Pedestrian Plan
Update process for TAM in 2008.
Attachment B
MARIN COUNTY BICYCLE SHARE FEASIBILITY STUDY
In 2012, Alta prepared a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits,
context, estimated demand, financial needs, and implementation steps
for a countywide bike share program in Marin. Working with TAM staff
and an ad hoc advisory group over a 9 -month process, Alta used Census
data, local knowledge, and a proprietary bike share demand model
based on existing U.S, systems to define a potential 300 -bicycle phased
system with customized elements for Marin's unique environment. The
report includes a detailed financial summary that breaks down cost obli-
gations and potential revenues, as well as case studies and resources
to assist with business model development. In 2013, Alta also prepared
a marketing brochure and advised on sponsorship framework develop-
ment as part of a follow-up effort to secure initial sponsors for the poten-
tial program.
Date: 2012
Contact: Transportation Authority
of Marin, Scott McDonald,
Transportation Planner, (415)
266-0826, smcdonalcl@�tam.ca.gov,
750 Lindaro Street, Suite 200, San
Rafael, CA 94901
Contract: $30,000
,4
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n�4 �ilua Advel
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-��
Percent Bike Mode Split by Census Tract
■IM Mttlq .
- GrEri than 4K -
. t
• 34;k[•
b -1p; I ,ir�,rsrr�
u.5 -7Y.
I c +
•�Ic; Marin County Bike Share Feasibility Study
I = Commute Mode Split Analysis
Attachment B
SUNSET PARKWAY
BIKEWAY CONCEPTS
Sunset Parkway serves a mostly low density residential area and two schools Lynwood SEGMENT FAST FACTS
Elementary School and San Jose Middle School The segment has good podestriarl
Infrastructure and connects to bicycle paths on Ignacio Boulevard to the southwest Anti
South Novato Boulevard to the northeast. A small portion of the road has an unconnected
Class 11 bicycle lane (between Shan Drive and about 900 ft north of Ignacio Boulevard) COLLECTOR 17% 2,710p.1, 0.92.L
where (here are no driveways and rural road frontage Between Cambridge Street and Novato
8aulevard. a landscaped and raised central median is provided between two 25 it roadways
Bike Lanes
D•wLl. t1.1q•wl W o+•1 ..1 P"UnQ lar.•
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Option 1 :: Bike Lanes
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PROJECT
LOCATION
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Alt
NOVATO BICYCLE MASTER PLAN IMPLEMENTATION
Date: 2012-2013 Alta facilitated an implementation action plan for priority projects iden-
ClienL City of Novato, Gosia tified in Novato's Bikeways Plan, which was prepared by Alta in 2007.
Woodfin, Project Engineer, (415) Alta's tasks Included developing alternative designs for bicycle facilities
899-8997, gwoodflnLanovato.org, along four corridors, conducting public and stakeholder outreach, and
75 Rowland Way 4200, Novato, producing an Implementation memo. Alta worked with neighborhood
California 94945 groups In identified areas to develop and discuss options for resolving
concerns about potential project impacts
Contract 24,000
0
Attachment B
MARIN NON -MOTORIZED TRANSPORTATION PILOT PROGRAM
Alta led a major 5 -year effort in Marin County to plan, manage and eval-
uate the implementation of $20 million in bicycle and pedestrian proj-
ects funded by the Federal Ikon -Motorized Transportation Pilot Program.
This effort involved developing an initial list of several hundred poten-
tial bicycle and pedestrian projects, and categorizing projects into five
project categories that would be eligible for funding. As part of the
project implementation phase, Alta assisted in conducting follow up feasi-
bility studies on dozens of projects. Alta also managed the implementa-
tion of the funded non -infrastructure programs, which included bicycle
safety classes, bike repair clinics, and "riding with youth" workshops.
Alta was responsible for selecting the program implementers (primarily
Marin -based non -profits), conducting contracting and ongoing financial
oversight, and preparing end -of -year and end of program evaluations.
q_
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-----
314
a ',1
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Figure 2 - Bicycle Peak Hour Count Volumes
Morin County, California
Date: 2006-2010
Client: Marin County Public Works,
Dan Dawson, Transportation
Planner, (415) 473-6287, ddawson@I
marincounty.org, 3501 Civic Center
Drive, Sari Rafael, CA 94903
Contract: $625,000
j137C1
2574
7G47
7`/•17
-----
314
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Attachment B
9 K CLASS I: BIKE LAWS (EXISTING) MULTI -USE PATH (PROPOSED) (10'-0) •�
t `* BIKE RAMP (PROPOSED) (8iD
'-0) p u
r U
r -r
0 r.
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©
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ROWSL ;(6
CLASS III BVE ROUTE
(PROPOSED) ya-0): �:
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`ClJISS 11 Ti7fW5S11 moi❑ 'I• r ► iAR
SAN QUENTIN AREA MULTIMODAL ACCESS STUDY
Date: 2009-2011 Alta consulted to the Marin County Department of Public Works to iden-
Client: Marin County Dept. Of Public tify multimodal access improvements to the San Quentin area. This study
Works, Carey Lando, Senior Project provided bikeway and pathway connections between the Richmond -San
Planner, (415) 226-0865, clando@ Rafael Bridge, San Francisco Bay Trail and shoreline public access
co.marin.ca-us, 3501 Civic Center points, Larkspur Ferry Terminal, and existing bikeways in the project
Drive Room 4304, San Rafael, CA vicinity including Andersen Drive (Class II bicycle lanes) and Sir Francis
94903 Drake Boulevard (Class III bicycle route and Class I multi -use pathway)
Alta completed a comprehensive design and preliminary engineering
Contract: $75,900 scope including project area mapping, field inspection. identification of
Opportunities and constraints, Community outreach. future multimodal
demand analysis, and development of preferred alignments and concep-
tual design. At the conclusion of this effort, Alta provided Marin County
with clearly defined, consensus -based, and cost-effective solutions for
bicycle and pedestrian access improvements for each critical segment
and intersection in the project area.
10
BERKELEY BICYCLE MASTER PLAN UPDATE
Alta is leading the update to the City of Berkeley's Bicycle Plan. Alta
completed a bikeway network inventory to update the City's bikeway
maps using the Alameda CT -C bikeway sub -classifications scherne. We
worked with a survey subconsultant to conduct a representative and
statistically valid survey of residents. Recommendations will include
bicycling goals, policies and metrics, ordinance language, programs,
infrastructure projects, and a bikeway design guide. Implementation
guidelines, a prioritization evaluation, and a phasing plan for the recom-
mendations will provide the City with next steps for irnplernentation. This
Plan has a strong emphasis on public engagement: the first workshop
attracted 150 attendees and outreach efforts have been widely praised
by local organizations.
Attachment B
Date: 2014 - ongoing
Client: City of Berkeley, Eric
Anderson, Associate Planner -
Bicycle and Pedestrian Program.
Dept. of Public Works,
eanderson@ci.berkeley.ca.us, (510)
981-7062
Contract: $300,000
11
Curb Extensions
Pedestrian Signal Head
r `,1
Buffered Bike Lane Bike Parking
i C
04
` p
Y
Class III Bike Route Wayfinding
Attachment B
CONCORD BICYCLE, PEDESTRIAN, AND SAFE ROUTES TO TRANSIT PLAN
Date: 2014 - ongoing
Client: City of Concord, Andrew
Mogensen, Principal Planner,
Community and Economic
Development Department,
(925) 671-3332,
andrew.mogensen@cityofconcord.
org
Contract: $202,637
12
Alta is leading Concord's first Bicycle, Pedestrian and Safe Routes to
Transit Plan. The project includes extensive outreach, capacity building
and collaboration with technical and project advisory committees
Outreach to date included a walking tour, bicycling tour, a needs work-
shop, and a policy development workshop where attendees worked with
facilitators to develop plan goals, objectives and policies. The outcomes
of this project will include a comprehensive set of recommendations with
grant supporting elements to ready the city to seek funding and imple-
ment projects.
Attachment B
CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Alta is developing California's first statewide bicycle and pedestrian plan. Date: 2015 - ongoing
The plan will help fulfill Caltrans' mission to "provide a safe, sustainable, Client: California Department of
integrated and efficient transportation system to enhance California's Transportation, Scott Forsythe.
economy and livability." Alta is leading the development of plan goals,
Division of Transportation Planning,
objectives, performance measures; and strategies. Alta is also identifying
Office of System Planning, (916)
the existing and needed data to support performance measures and 653-3635,
ongoing bicycle and pedestrian counts.
scott.forsythe@dot.ca.gov
Contract: $699,836
13
it of .an Rafael I Alii Planning + De;ign
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Attachment B
- CLASS
MULTI USE TRAIL
- CLAS511 t
DIKE I A14F
CLASS 111
DIKE ROUTE
LIGHTRAR
r^� CAt TRAIN
O IIGHI RAII 1
CALTRAIN STATIONS
G TRANSIT CENTERS
MOUNTAIN VIEW
CITY LIMITS
PARKS
„ E1dPLOY14ENT
CENTERS
IIOSPITAL
SCHOOL
e
DIKE SHARF
S1t.T10I15
PROPUSEU IIIKL
PARKING
MOUNTAIN VIEW BICYCLE TRANSPORTATION PLAN UPDATE
Date: 2014-2016
Contact: Helen Kim, City of
Mountain View, Public Works
Department, helen.kim@mountain-
view.gov, (650)903-6010, PO Box
7540, Mountain View, CA 94039
Contract: $150,000
b0
.itet
• O
14
Alta developed the Bicycle Transportation Plan Update for the City of
Mountain View. Tasks included developing a detailed plan for a network
of low -stress, on -street bicycle facilities: identifying bikeway connec-
tions and amenities such as bicycle parking that promote bicycle travel
to community centers, schools, employment centers and adjacent
Communities; and establishing goals and performance measures to track
the progress of the plan in the years to come. $3.5 million has been
programmed into the City's capital improvement planning process to
improve the bicycle and pedestrian environment.
Attachment B
MONTEREY ROAD COMPLETE STREETS DEMONSTRATION, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot
of roadway and public space improvements on Monterey Road in the
City of Morgan Hill. Meetings were held with City staff, stakeholders, and
residents to determine the top two alternatives which were temporarily
built in a three-day pop-up event. During the demonstration, Alta staff
engaged members of the public and collected feedback through online
and paper surveys and real-time feedback. Alta created an evaluation
report on the demonstration and provided design and monitoring services
for the next phase of semi-permanent implementation. The project team
explored removing existing speed cushions, implementing concurrent
pedestrian signal phasing, and coordinating wayfinding signage to direct
through motor vehicle traffic to parallel facilities. The project tearn evalu-
ated the impacts of the re -configuration at three and six months after
installation to help determine the appropriate long-term solution.
Date: 2014
Contact: City of Morgan Hill, Karl
Bjarke, (408) 776-7332, Karl.
Bjarke@MorganHill.ca.gov, 17575
Peak Avenue, Morgan Hill, CA
95037
Contract: $209.000
TYPICAL PERSON' RIONG A BIKE
PRE -PILOT
"I have marry friends v. -ho go to
Britton and are scared of
getting hit on theirway to
school This make, the
road safer
END -PILOT
MORE SAFER EMERGENCY �LONGER
REASONABLE DISCOURAGE FOR VEHICLE W VEHICLE
SPEEDS TRUCK TRAFFIC BICYCLISTS FLEXIBILITY SSV TRAVELTIME
15
Attachment B
Project Approach
Task 1. Initiation and
Management
Alta beiieves in strong coordination with our clients.
For the San Rafael Bicycle and Pedestrian Plan Update
project, strong collaboration with the City's Bicycle
and Pedestrian Advisory Committee (BPAC) will help
deliver the product on schedule, on budget, and with a
high-level of community support.
Kick-off Meeting. The project luck -off meeting
provides an opportunity for the project team to
develop a shared vision for how to engage San Rafael
residents and workers on bicyclist and pedestrian
issues, and define the high-level goals of the plan. Alta
will conduct an introductory telephone or videocon-
ference interview with City staff to discuss project
objectives and craft the agenda for the project kick-
off meeting.
The kick-off meeting agenda will include:
• Introductions.
• Review of project schedule and milestones.
• Facilitated discussion of project objectives.
Definition of action items throughout the protect
• Agreement on project meeting schedule.
• Discussion of the desired format for the Plan
document.
The City will secure a meeting room, identify mec
attendees, and confirm attendance.
Ongoing Project Management. Throughout the
project, there will be ongoing coordination between
16
Alta's project manager and the City of San Rafael
project manager - including email, phone and written
communication to keep the City up-to-date on Plan
development.
Upon project initiation, Alta will work with City staff to
finalize the work scope and budget. Alta will prepare
and maintain a project schedule throughout the life
of the project. Alta will oversee the budget expendi-
tures of the consultant team, including subcontrac-
tors. Invoicing on the project will occur monthly with a
status report provided identifying potential delays and
proposed corrective actions.
Alta will employ a three-tier quality control program
including a detailed review of deliverables by the
project manager, principal, and a copy editor prior to
sending to the City.
Deliverables:
• Project kick-off meeting, facilitated by two members
of the Alta team, with a kick-off meeting agenda
and memo summary.
■ Finalized scope of work and project schedule.
■ Monthly progress reports, including work completed.
upcoming deliverables, action items with identified
responsibilities, and identified issues or problems.
Task 2. Engagement and
Outreach
Project Website. Using our in-house graphic and web
des gn expertise, Alta will design and host a project
website, with the web address to be confirmed with
City staff. The webpage will provide the public and
Alta develops interactive websites for many of our bicycle
and pedestrian planning pro)ects. A recent example is for
the Calaveras County Bicycle. Pedestrian and Safe Routes to
School Plant rItV.Lv Iliany I II�<�31�Vfyras.r�,g
interested stakeholders updated project informa-
tion (such as meeting dates or the availability of draft
documents) and contact information. Our online pres-
ence will enable our team to crowdsource project
ideas via interactive mapping. Website visitors will be
able to identify specific locations or routes and provide
comments about each. We will use these suggestions
I:en developing recorninendaLions in the draft plan.
Public Workshop. Alta, the City, and the BPAC will
co -lead a Public Workshop, designed to reach a large
swath of San Rafael residents and workers. The purpose
of the Public Workshop will be to solicit community
feedback on bicycle and pedestrian issues, including
issues related to infrastructure, programs, and policies.
The format of the Public Workshop will be broken into
several stations for community members to provide
feedback. Alta will help facilitate an interactive activity
targeted at kids ten years old and younger, allowing
attendees to bring their entire families. Depending on
attendance and the flow of people to the workshop,
Alta will facilitate a brief wrap-up discussion about the
biggest takeaways of the workshop.
Alta Will develop the agenda, presentation materials,
maps, methods to gather input, and summary notes.
The City will secure a meeting room, notify Alta of the
meeting room layout and availability of outlets and
monitors, advertise the meeting to the public, and
provide snacks for the meeting.
Targeted Outreach. The BPAC will conduct targeted
outreach, collecting feedback on proposed proj-
ects and prioritization. At the kick-off meeting, the
Attachment B
During workshops acrd meetings, the Alta team will solicit
input from a broad audience of community members.
project team will discuss potential targeted outreach
opportunities.
Alta will provide the BPAC with recomMenclations
for facilitating mini -workshops with interested stake-
holder groups and outreach at transit hubs, festivals,
and other select locations, including how to meaning-
fully engage people in a discussion about bicycle and
pedestrian issues in San Rafael. If the project team is
interested in pursuing pop-up events as part of this
Plan. Alta will:
■ Work with City staff and the BPAC to identify a list
or poi? -up event opportunities.
• Help clefine the format of the event(s).
■ Identify data collection opportunities (e.g., written
surveys, rnap exercises, etc.).
• Provide electronic copies of previously developed
public_ outreach collateral
17
Attachment B
KICK-OFF MEETING PUBLIC WORKSHOP
® TARGETED BPAC OUTREACH ! 0
a�0
ANALYSES
BPAC
11 PRIORITIZATION
PROPOSED MEETING
CITY TOP 5
COUNCIL a� PROJECT
ADOPTION PRIORITIES
01 IMPLEMENT
COUNCIL PRESENTATION DRAFT PLAN
PLAN REVIEW
FINAL PUBLIC BPAC CITY
DRAFT REVIEW REVIEW REVIEW
For the San Rafael Bicycle and Pedestrian (Master Plan Llpdate, Alta will use an effective plan development process
The BPAC will staff and facilitate targeted outreach
activities. The City will consolidate and share any
public feedback gained through targeted outreach
events with Alta.
BPAC Meetings. Alta will lead four BPAC meetings -
including the kick-off meeting, public workshop, and
two additional BPAC meetings, described below.
At the first meeting, Alta will present the consolidated
findings from the online engagement efforts and the
public workshop, followed by an initial list of proposed
projects, programs. and policies. The BPAC will have
an opportunity to identify any missing projects,
programs, and policies, and Alta will use the updated
draft list to facilitate a discussion on a method to priori-
tize the projects. Alta will conduct a prioritization exer-
cise with the BPAC and the City to develop a draft list
Of project priorities. Before closing the meeting, Alta
will empower the BPAC to take this list of project prior-
ities back to the engaged constituencies and to solicit
feedback through the project website. identifying their
top five (5) projects for implementation over the next
five (5) years.
iN
At the final BPAC meeting, Alta will facilitate a discus-
sion about the draft plan and work with the City and
the BPAC to identify edits, as well as solidify the project
priority list.
The City will secure meeting rooms, advertise the
meetings to the BPAC, and confirm attendance.
Optional: "Four Types of Bicyclists" Survey. As an
optional task, San Rafael residents will also be able
to complete Alta's "Four Types of Bicyclists" visual
survey that builds on Roger Geller's pioneering work
to provide the City with a baseline of resident percep-
tions of bicycle infrastructure quality by sorting resi-
dents into one of four- categories: Strong and Fearless.
Enthused and Confident, Interested but Concerned,
and No Way Mo How. Alta will customize the survey
to reflect conditions familiar to San Rafael residents
through the use of photos from around Marin County.
Additionally, Alta will use its existing database of
similar survey responses conducted in other cities to
show how San Rafael resident's preferences compare
to these cities and to assess the latent demand for
bicycling in the city.
Deliverables:
• Project website, updated at key project milestones.
including an online version of the project's back-
ground information, interactive mapping tool, needs
analysis, survey, proposed policies and recommen-
dations, and draft and final plan documents.
• One (1) public workshop facilitated by up to two (2)
members of the Alta team and workshop summary.
• Two (2) additional BPAC meetings facilitated by one
member of the Alta Team, including agendas and
rneeting summaries
Task 3. Collect and Review
Existing Data/Conditions
Data Collection. Alta will provide the City with a
Data Request Memo, outlining the data needed to
make the plan update compliant with Caltrans' Active
Transportation Program (ATP) requirements.
Project and Expenditure Review. Documenting
successful projects completed between the 2011 plan
update and the 2016 plan update can go a long way
in inspiring enthusiasm among stakeholders. Alta will
summarize annual bicycle and pedestrian expenditures
in San Rafael and will illustrate recently completed
projects per ATP requirements.
Plan and Policy Review. Alta will review related
plans, policies, and recent legislation. The review will
help identify opportunities to incorporate bicycle and
pedestrian infrastructure into transportation and target-
planning
argerplanning efforts. This review will include the following:
■ MTC Regional Bicycle Plan for the San Francisco
Bay Area
• Marin County Bicycle and Pedestrian Plan
• Novato, San Anselino, and Larkspur Bicycle Plans
• San Rafael Civic Center Station Area Plan
• North San Rafael Vision Promenade Conceptual
Plan
The City will also describe the extent of existing bicycle
programs in the City, including recreational programs
and events run by the City.
Existing Conditions. Alta will illustrate and docll-
ment existing bicycle and pedestrian conditions in San
Rafael in compliance with ATP requirements. Using City
provided data. Alta will map existing bicycle facilities.
support facilities (bicycle parking, shovers, etc.), and
Attachment B
pedestrian facilities (including facilities at major transit
hubs). In addition, Alta will summarize bicycle and
pedestrian wayfinding and signage standards in Marin
County, existing bicycle -and pedestrian programs
(such as Safe Routes to Schools), and existing efforts
to document and evaluate the success of bicycle and
pedestrian projects.
Deliverables:
Data request memo,
Up to four (4) maps of existing bicycle and pedes-
trian facilities.
• Technical memorandum summarizing relevant find-
ings of up to 10 plans or other documents provided
by the City, bicycle and pedestrian expenditures
between 2011 and 2016, and existing bicycle and
pedestrian conditions in San Rafael.
Task 4. Needs Assessment
Identifying needs is a critical step in any bicycle and
pedestrian master plan process. Alta will examine both
bicycle and pedestrian needs, paying specific atten-
tion to active transportation needs for groups that are
active transportation/transit dependent, for seniors,
and for the disabled. Needs refer to both deficien-
cies in the existing networks or infrastructure and to
opportunities to improve those networks to increase
walking and bicycling in San Rafael.
Needs will be identified through a combination of
public outreach, a review of land use and socioderno-
graphic patterns, existing and forecasted demand,
and a safety analysis of existing and potential safety
concerns.
Land Use Analysis. Alta will analyze existing and
planned land use patterns to identify the most impor-
tant corridors for future bicycle and pedestrian
infrastructure.
Demand, Equity, and Economic Benefits Analysis.
Alta will conduct interrelated analyses to identify the
potential for increased bicycling and walking in San
Rafael, the location of Communities of Concern in San
Rafael (per MTC guidelines), aril existing economic
benefits of current rates of bicycling and walking.
Safety Analysis. Alta will perform a detailed anal-
ysis of Statewide Integrated Traffic Records Systern
(SWITRS) data for the past 10 years to identify and
reap individual streets and intersections experiencing
19
Suitability Analysis
MU, v
Alta's analysts tools will evaluate current and future walking
and biting demand.
high numbers of collisions involving bicyclists and
pedestrians Additionally, we will work with City staff
and focal stakeholders to identify high-risk intersec-
hor=s, difficult grades, and areas with high stress for-
bicycling
olbicycling and walking, such as high-volume or high-
speed roadways.
Alta will prepare graphics to illustrate the locations
of collisions and high -street roadways. Information
derived from the collision analysis will be used to iden-
tify specific locations for further review and proposed
improvements.
Community -Identified Issues. Using data received
from the project website, BPAC meetings, and Public
Workshop, Alta will organize and summarize the
problem areas for bicycling and walking in San Rafae ,
including gaps in infrastructure, policy, and programs.
20
Attachment B
Deliverables:
• Maps illustrating land use patterns, MTC's
Communities of Concern within San Rafael, and
bicycle- and pedestrian -involved collisions resulting
in injuries or fatalities over the last ten years of avail-
able data
• Technical memorandum summarizing the method
and results of the needs analysis.
Task 5. Recommended
Network, Implementation,
and Funding Strategies
The core of the plan will be an identification of recom-
mended projects and programs for future implemen-
tation. This task will provide San Rafael with a list of
projects, a method to prioritize projects, and identifi-
cation of funding sources to support future projects.
This Task will synthesize the information collected
in Tasks 2, 3, and 4 to develop infrastructural and
programmatic recommendations and a clear path
forward for prioritization and implementation for the
City to provide the most benefit to the most residents
following plan adoption.
Alta will work collaboratively with the City and BPAC
to develop a recommended network that includes:
• Bikeway, pedestrian and trail network improvements
• Spot improvements
• Future studies (signal timing, over/under cross-
ings, trails, or other projects that will require further
study)
• Future projects (suggested routes to school maps.
streetscape corridor plans, etc.)
• Recommended programs that address education,
encouragement, enforcement and evaluation
Project Identification. The projects will be gathered
from the analysis of existing conditions. the commu-
nity survey, and any additional input gathered through
the process. The projects will be organized by Pian
goals and objectives, and will include information to
support prioritization, including:
■ Demonstrated need (collisions, demand, commu-
nity identified priorities)
■ Roadway type (arterial, collector, local)
■ Connectivity (connection to key activity centers)
• Overcomes barriers
Project Evaluation and Prioritization. The proposed
projects will be evaluated using a qualitative process
developed by the consultant team, with input from the
BPAC and the public.
Typical project evaluation criteria include:
• Public Support: The public meetings and BPAC will
be designed to best understand public priorities for
investments in active transportation in San Rafael.
• Safety: The project addresses safety concerns such
as reported collisions.
• Community Identified Improvement: The project is
at a community identified challenge area.
• Connectivity: The project improves or provides a
connection to a key destination.
• Transit Coordination: The project improves connec-
tions to transit
• Feasibility/Cost Effectiveness: The project can be
implemented within a one -to -five year time frame
I
• iI, L.. j J ifiD
J _ -'�.' \
Alta will map recorruriended bicycle and pedestrian facilities.
Attachment B
Projects that require outside agency approval or
significant funding will receive lower scores.
Recommended Network. Based on our evaluation
and public and stakeholder input, Alta will develop
a recommended network that includes both bicycle
and pedestrian facilities. We will make sure that the
network includes top community priorities, while
providing a connected network.
Alta will also identify supporting infrastructure needed
for a comprehensive bikeways network and inviting
pedestrian ways, including wayfinding signage, end
of trip facilities (such as bicycle racks, storage and
lockers), and similar infrastructure.
Funding. As a mid-sized City, San Rafael's ability to
fund projects depends greatly on its ability to leverage
regional, state. and federal funds. Alta has signifi-
cant experience helping cities throughout California
apply for and receive Caltrans Active Transportation
Program (ATP) grant funds and we have significant
Alta is an expert in state -of -the -practice pedestrian
improvement options. including crossing aids such as audible
pedestrian signal=_ and fact rhes such as curb bulb -outs
21
C;ly of S.an Raf, of , Alta Planninn pr sign
success help:ng agencies apply for Federal TIGER
grant funds for active transportation projects.
Alta will identify possible funding sources, including
County and regional funds, Caltrans ATP grants.
California Strategic Growth Council grants, and others.
For the priority projects identified for project sheets
and/or conceptual design, Alta will review eligibility
for these funding sources and identify lime -frames for-
grant
orgrant development and application.
Priority Project Sheets. Alta will provide up to two
priority project sheets that include the information
required for grant applications. These sheets provide a
tool to help San Rafael quickly implement projects by
readying the City to apply for state and federal grants.
Alta will use high quality photos and design guideline
graphics to describe and articulate project intent.
This task will take place after projects have been priori-
tized through the planning process but before comple-
tion of the final pian.
Deliverables
o Technical mernorandurn summarizing prioritized
projects, including complete list of project, prioriti-
zation criteria and funding sources.
Two (2) Priority Project Shee
Task 6. Draft and Final Plan
Administrative Draft Plan. Based on the tasks outlined
above, Alta wul prepare an Administrative Draft Bicycle
and Pedestrian Master Plan Update for submittal to the
City. The Administrative Draft Plan will be based on all
previously submitted maps and technical memoran-
durns, incorporating city comments received to date.
The City will provide one internally consistent, consoli-
dated Inst of specific Admin Draft Plan edits
Draft Plan. Following City review of the Administrative
Draft, Alta will prepare a revised Draft Bicycle and
Pedestrian Master Plan Update for BPAC and public
review. The City will advertise the Draft Plan to the
public and will organize a BPAC meeting to review
the Draft Plan as part of Task 2. The City will provicle
one internally consistent, consolidated list of specific
22
Attachment B
Draft Plan edits. Following public and BPAC review of
the Draft Plan, Alta will prepare a Draft Bicycle and
Pedestrian Master Plan Update for submission to San
Rafael's City Council.
Council Presentation. Alta will develop and deliver a
presentation on the Draft Plan to the San Rafael Ctty
Council. The City will be responsible for subsequent
City Council presentations or any other presentations
of the Final Plan.
Final Plan. Following the presentation of the Draft
Plan to City Council, Alta will prepare the Final Bicycle
and Pedestrian Master Plan Update.
Deliverables:
• Administrative Draft Plan, Draft Plan, and Final Plan,
(in Microsoft Word and PDF format).
• One comment workbook each for the Administrative.
Draft, and Final Plans (in Microsoft Excel format).
■ One (1) member of Alta will deliver the presentation
to City Council.
Ci[y of San Mated
f' -'-*` destrian Master Plan
Alta has dynamic graphic presentauon capabilities, and
we have recently prepared many graphically compelling
planning documents. An example includes the San Mateo
Citywide Pedestrian Master Plan shown above
Attachment B
Project Schedule
The schedule has been carefully organized to sequence Ivey tasks, meetings, and deliverables, providing an effi-
cient process and thorough review of all products as they are developed.
Task 1. Initiation and Management
Kick off Meeting
Ongoing Management
Task 2. Engagement and Outreach
Project Website F �_
Public Workshop =x, ��
BPAC Meetings FA X
Task 3. Collect and Review Existing Data/Conditions
Data Collection t
L
Project and Expenditure Review
Plan and Policy Review
Existing Conditions
Task 4. Needs Analysis
Land Use Analysis
Demand, Equity, & Economic Benefits Analysis]
Safety Analysis
Community Identified Issues
Task S. Recommended Network, Implementation, and Funding Strategies
Project Identification
Project Evaluation and Prioritization
Recommended Network
Funding
Priority Project Sheets
Task 6. Draft and Final Plan
Administrative Draft Plan r_..
Draft Plan
Council Presentation
Final Plan
Aftercare (Project Closeout Optional Website Migration)
LEGEND
Task Progress
X Meeting / Workshop
Deliverable
Client Review
E7
23
Attachment B
Conflict
Interest
Alta Planning + Design does not have a current or
potential conflict of interest relative to this bid.
"I appreciate the work led by the Alta team to update the bicycle and
pedestrian plans in Marin County and value their expertise and commitment
throughout the planning process. The plans are a critical element and
blueprint needed for jurisdictions to implement bicycle and pedestrian
projects."
-Scott McDonald, AICP, Senior Transportation Planner
Transportation Authority of Marin
fir•VY ` ...
. 'fir
EDUCATION
Master of City Planning,
George Washington
University, 1987
BA, University of
California, Berkeley,1981
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
1996 -
Senior Associate, Fehr
& Peers Associates,
1992-1996
Associate, Wilbur Smith
Associates, 1990-1992
PROFESSIONAL
ORGANIZATIONS
Association of
Pedestrian and Bicycle
Professionals
American Planning
Association
Institute of
Transportation
Engineers
Rails -to -Trails
Conservancy
26
Attachment B
Michael Go Jones, MCP 131193
Principal -in -Charge
rvnrrarur• . rn,urc-a
Michael is the founder of Alta, and is recognized as one of the top experts in
the world in the areas of bicycle, pedestrian, and trail planning and design.
He has managed more than 1,000 studies since 1985, ranging from major
national, state, and regional plans to corridor studies to plans for small towns.
He has developed innovative methodologies and models for topics such as
bicycle demand, GIS -linked roadway suitability, and shared -use parking.
He has presented to and been published by the Institute of Transportation
Engineers, the American Planning Association, the American Society of
Landscape Architects, and the Rails -to -Trails Conservancy.
RELEVANT EXPERIENCE
MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
Michael is Principal -in -Charge of a unique project for the Transportation Authority
of Marin (TAM) to concurrently update the Unincorporated County Bicycle Plan and
eight city/town Bicycle Plans, as well as add a new Pedestrian Plan component- Alta
is working with individual bicycle advisory committees in each jurisdiction to deter-
rnine unique network recornmenclations. Alta's tasks include outreach facilitation.
achieving legislative and funding compliance for Caltrans' Active Transportation
Prograrn, preliminary engineering for 21 high-priority projects, a prioritized Action
Plan for project implementation, and a Bicycle Friendly Community application for
each jurisdiction.
MARIN COUNTY BIKE SHARE FEASIBILITY STUDY
Michael was Principal -in -Charge of a comprehensive feasibility report for the
Transportation Authority of Marin (TAM) that outlines the goals, benefits, context,
estimated demand, financial needs, and implementation steps for a county-
wide bike share program in Marin. Alta used Census data, local knowledge, and a
proprietary bike share demand model based on existing U.S. systems to define a
potential 300 -bicycle phased system with customized elements for Marin's unique
environment.
MARIN COUNTY NON -MOTORIZED TRANSPORTATION PILOT PROJECT
DOCUMENTATION
Michael led this project to provide the documentation for the $100 million
Non -motorized Transportation Pilot Project (hITPP), using the National Bicycle and
Pedestrian Documentation Project and Seamless Travel Models. The purpose of the
NTPP was to evaluate the impact of focused investment in four communities (Marin
County, CA, Columbia. MO, Sheboygan, Wl, Minneapolis, NIN) in bicycle/pedestrian
facilities and programs. Alta led the data collection (counts and surveys) in 2007
and again in 2010, and developed the model used to measure the shifts in walking/
bicycling, reduced vehicle miles, and health, and transportation.
SONOMA MARIN AREA RAPID TRANSIT (SMART) PATHWAY PLAN
Alta led the planning and preliminary engineering of the 72 -mile SMART Pathway
project, between Healdsburg and larkspur in Sonoma and Marin Counties. The
pathway is proposed to be located adjacent to the planned commuter rail line, and
includes extensive wetland issues, creel( crossings, cut and fill, roadway crossings,
and other issues.
EDUCATION
MS, Transportation
Systems Engineering,
Georgia Tech, 2014
NICRP, Transportation
Planning, Georgia Tech,
2014
BA, Urban Planning and
Historic Preservation,
The College of
Charleston, 2011
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014-
Graduate
014-
Graduate Teaching
Assistant, School of City
and Regional Planning,
Georgia Institute of
Technology, 2012-2014
Planning and
Engineering Intern,
Kittelson and Associates,
2016-
Planning
013
Planning Intern, Atlanta
Bicycle Coalition, 2012
PROFESSIONAL
ORGANIZATIONS
American Planning
Association
Association of
Pedestrian and Bicycle
Professionals
Project Manager
Attachment B
Kyle offers experienct- in task and project management, active transportation plan-
ning, online engagement tools and public engagement plans, cartography and data
visualization, data management and count program development, sustainability
indicators and multimodal performance measures, and economic, safety, demand,
and greenhouse gas analyses. His work in the public, private, and non-profit sectors
sterns from a desire to facilitate transparent planning processes that place financial
decisions in the hands of people that will be most affected by thern.
RELEVANT EXPERIENCE
MARIN COUNTY BICYCLE AND PEDESTRIAN PLAN UPDATE
Kyle is serving as the Lead Project Planner on four active transportation plan
updates in the municipalities of Corte Madera, Novato, Sausalito, and Tiburon, as
well as updating Marin County's overall active transportation plan. The plan update
process includes inventorying existing facilities, facilitating community workshops,
and developing a policy framework that works for all users across the county.
CALIFORNIA STATE BICYCLE AND PEDESTRIAN PLAN
Kyle is working with Caltrans to develop California's first statewide active trans-
portation plan, with the goal of providing a user-friendly document that provides
guidance to policy makers and shapes a vision for long-term bicycle and pedestrian
planning across the state. Kyle's focus in the planning process is creating a targeted
public engagement plan, developing comprehensive active transportation perfor-
mance measures, creating a data collection plan to support continuous system eval-
uation, and assessing the current benefits of active transportation in California.
BERKELEY BICYCLE PLAN UPDATE
Kyle is supporting an update of the City of Berkeley's 2005 bicycle plan through
an extensive public engagement effort that includes large public workshops, pop -
events, door-to-door surveys, and online engagement tools. Kyle is working to
coalesce the feedback received from the various public forums with safety, connec-
tivity, land use, parking, demand, and level of stress analyses to prioritize bicycle
funding in Berkeley for the next decade.
CONCORD ACTIVE TRANSPORTATION PLAN
Kyle led residents in a walking audit of existing conditions of pedestrian infrastruc-
ture in downtown Concord, CA. The audit focused on safe routes to transit, including
the city's BART station. Kyle surnrnarized resident feedback for inclusion in project
and policy recommendations.
MORGAN HILL COMPLETE STREET PILOT PERFORMANCE MONITORING
Based on an intensive public engagement process, Kyle led the development of
a performance monitoring plan that tracked 16 Complete Street performance
measures over a six. -month period and produced a graphic -intensive summary of the
data to aid City Council in forming a decision on a politically contentious Complete
Street project.
27
EDUCATION
MURP, San Jose State
University, 2014
BS. University of
California - Davis, 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning + Design,
2014-
Graduate
014-
Graduate Student
Intern, City of San
Jose Department of
Transportation, 2014
Planning Intern, County
of Santa Clara, 2014
President, Urban
Planning Coalition,
2013-2014
PROFESSIONAL
REGISTRATIONS
American Planning
Association (tf269970)
L la T®rney
Planner
Attachment B
alta
r�
Iry nrJMNG • 1�1.11GJ
Lola has over five years of experience in active transportation and transportation
modeling. She has worked on bicycle rack implementation programs and fras an
extensive background in public workshop planning and engagement, bicycle colli-
sion analysis, and editing and proofreading. Lola is skilled at bringing many types
of stakeholders together for respectful and useful discussions. She is dedicated to
seeing that people have many safe and effective options as they travel.
RELEVANT EXPERIENCE
NOVATO BICYCLE AND PEDESTRIAN MASTER PLAN UPDATE
Alta is leading the Bicycle Master Plan updates for jurisdictions within Marin County.
Lola assisted with the Novato Bicycle and Pedestrian Plan update. She assisted with
much of the existing conditions chapter, especially the collision analysis updates,
the existing bicycle routes inventory, air quality improvements, and Safe Routes to
School program updates.
LOS ALTOS PEDESTRIAN MASTER PLAN
Alta is leading the Pedestrian Master Plan for Los Altos. The Plan includes extensive
and detailed recommendations for the whole city, policy recommendations, project
cost estimates, and a Suggested Routes to School chapter which will be used as a
separate report. Lola assisted with program recommendations, map edits, executive
summary compilation, and addressing client comments.
GOOGLE BIKE VISION PLAN, SANTA CLARA COUNTY
Alta is providing on-call bicycle planning and design services for Google, the primary
component of which is development of a vision network of commuter bikeways
providing access to the North Bayshore campus in Mountain View. The Vision Plan
is being coordinated with neighboring cities, the Santa Clara Valley Transportation
Authority, and the Metropolitan Transportation Commission. Ultimately. the Vision
Plan and the process of developing it will foster inter -agency support of a connected
bicycle commuter, network that serves the northern part of Silicon Valley. Lola has
done extensive fieldwork, including collecting measurements and laking photo-
graphs to ensure the plan is as accurate as possible.
PALO ALTO BICYCLE BOULEVARDS FEASIBILITY AND DESIGN
Alta is leading a project in Palo Alto to upgrade the existing bicycle boulevard and
expand the concept to more roadways in the city. Lola has assisted with the public
outreach and comments, fieldwork, and memos of recommendations
MONTEREY ROAD COMPLETE STREET PROJECT, MORGAN HILL
Alta led a Complete Streets demonstration project for a six-month pilot of roadway
and public space irnprovernents on Monterey Road. Meetings were held with City
staff, stakeholders, and residents to determine the top two alternatives which were
temporarily built in a three-day pop-up event. Lola helped with public outreach
logistics as well as the demonstration for the pilot phase of the preferred alternative,
including project setup and collecting surveys.
EDUCATION
BA, Geography and
Geospatial information
Systems, UCLA. 2015
PROFESSIONAL
HIGHLIGHTS
Alta (Manning + Design,
2015 -
City of Santa Monica,
GIS Intern, 2014-2015
PROFESSIONAL
REGISTRATIONS
Association of American
Geographers
Zachary Robinson
GIS Analyst
Attachment B
aita
CII YNWv � OE".�C.Y
Zachary is an avid urban geographer with two years of directly relevant experience
who specializes in analyzing and visualizing geographic data. He recently graduated
frorn the University of California, Los Angeles (UCLA) with a bachelor's degree in
Geography and Geospatial Information Systems (GIS). Zachary worked for the City
of Santa Monica as a temporary GIS Analyst, where he regularly prepared reaps
and reports for city employees and residents. He is passionate about cartography
and this is evident in the recent maps he has designed for various projects at Alta.
Zachary is skilled in spatial analysis methods, data research and design, cartography,
and web -mapping.
RELEVANT EXPERIENCE
BERKELEY BICYCLE PLAN UPDATE, 2015-2016
Alta is currently working with the City of Berkeley to update their existing bicycle
plan. Zachary's tasks include analyzing public comments on existing bicycle facility
conditions in Berkeley and producing maps that visualize common areas of public
concern. As Alta's work continues, fie will be responsible for producing maps that
show Alta's proposed recommendations.
CAPITAL BIKESHARE PROGRAM, WASHINGTON, DC, 2015
For the past five years, Alta has worked in conjunction with various public and
private entities to develop a successful and sustainable bikeshare program in the
Washington, DC metro area. Recently, Zachary was tasked with creating a series of
maps that visualized systern usage trends for the program's quarterly report..
COALINGA ACTIVE TRANSPORTATION PLAN, 2016
Alta is currently leading efforts to develop a comprehensive active transportation
plan for the City of Coalinga, located in California's Central Valley. Zachary assisted
in preparing maps that analyze existing bicycle facilities and pedestrian/bicycle
related collisions in Coalinga.
DALY CITY SUSTAINABLE TRANSPORTATION PLAN, 2015
In preparation for Alta's involvement in Daly City's transportation plan, Zachary
collected and visualized trends in pedestrian and bicycle collisions.
MARYSVILLE BICYCLE AND PEDESTRIAN MASTER PLAN, 2015
Alta is currently working with the City of Marysville to design and implement a
comprehensive bike and pedestrian master plan. Zachary produced a series of rnaps
for this project that show existing and proposed facilities and areas in the city that
require additional planning and research.
29
EDUCATION
BS, University of
North Florida, 2010
PROFESSIONAL
HIGHLIGHTS
Alta Planning -r- Design,
2014 -
Floriduh, Full Stack
Developer, 2012-2014
Bisk Education.
Front-end Web
Developer and Designer,
2012-2013
30
Attachment B
®avid Pollard aMa
Web Developer
David is an expe need web developer. He excels at open web technologies and
upholds web standards. David works on the client side and server side of code devel-
opment. He uses HTML -5, SASS, and JavaScript to engineer for the modern web -
David is experienced with content management systems and server side program-
ming languages including PHP, node.js, Ruby, Wordpress. and Ruby on Rails He is
also a traveler, footballer, blogger, and citizen scient'st. with a particular interest in
the creation of interactive data visualizations.
RELEVANT EXPERIENCE
ALAMEDA COUNTY SAFE ROUTES TO SCHOOL
Alameda County's Safe Routes to School website is built on top of Wordpress. Safe
Routes to School offers programs and events to promote the adoption of healthy
and environmentally friendly methods of getting to school. The website (alamed-
acountysr2s.org/) offers information about Safe Routes to School, programs and
events. The site also has a blog, news room and contact form.
BIKE MOUNTAIN VIEW
Bike Mountain View is the bICyclmg master plan for the City of Mountain View. With
the goal to improve the city's bicycling and pedestrian mobility, the website (www.
bikemountainview,com) offers an event calendar and contact form, with more
updates to come.
SOUTH BAY BICYCLE MINI -CORRAL PLAN FOR THE CITIES OF
HERMOSA BEACH, REDONDO BEACH, AND MANHATTAN BEACH
BWd ng on the South Bay Bicycle Master Plan developed by Alta in 2012, this bicycle
parking master plan recommends and prioritizes locations for bicycle mini -corrals
in the three participating cities. David created a customized website and interactive
online map(wwvr.southbayiDil<ecorrals.org) for public engagement in the planning
process
METROPOLITAN TRANSPORTATION COMMISSION REGIONAL SCHOOL
AND YOUTH OUTREACH PROGRAM (RSYOP)
The RSYOP is a four-year effort in the San Francisco Bay Area region that aims to
educate, inspire and empower youth and their families to walk, bicycle, carpool, and
take transit to reduce greenhouse gas emissions related to transportation. David is
maintaining and updating the program website (www.sparetheairyouth.org), which
provides regional resources for students, parents, teachers, and program providers.
GOPILSEN
GoPilsen is helping Chicago's Pilsen neighborhood explore by walking, biking, transit.
and car share. The website (gopilsen.org) offers information about the public transit
system. bicycle routes, walkways, and car share companies to help residents get
around. The website also provides free resources including maps, safety gear, and
water bottles. A survey is included to acquire data on how people get around Pilsen
The website, in both English and Spanish, was developed using Fuel CLAS, which is
built on top of Codeigniter.
EDUCATION
B.S. Civil Engineering,
Colorado State
University, 1985
PROFESSIONAL
HIGHLIGHTS
Parisi Transportation
Consulting, 2000 -
PROFESSIONAL
REGISTRATIONS
Registered Civil Engineer
and Traffic Engineer
Certified Walkable
Community Workshop
Trainer (Caltrans and
Dept. of Health Services
National trainer in
Traffic Calming and Safe
Routes to Schools
Attachment B
David Paris!, PE, 1-1-
Principal
I[-Principal Transportation Engineer i RRNSPOW110N(ONSOIIING
David Parisi manages a variety of challenging transportation projects throughout
the West Coast. Mr. Parisi's 27 years of experience include various aspects of trans-
portation planning, and civil and traffic engineering. He spearheads multidisci-
plinary transportation projects from inception through design and development.
These projects Include: highway, railway, and multi -modal corridor studies; area -
wide traffic circulation studies; roadway and interchange feasibility analyses; access
planning for pedestrians, tricyclists arid people with disabilities, localized traffic
impact evaluations; and transportation system improvements. David Parisi special-
izes in developing Complete Street, transit and transit -oriented development, traffic
calming, and Safe Route to School project
RELEVANT EXPERIENCE
COMPLETE STREETS
Better Market Street Plan, San Francisco: Project manager
Miller Avenue Plan, Mill Valley: Project manager
Bridgeway Multimodal Project , Sausalito: Project manager
19th Avenue/Park Piesdlo Transportation Plan. Project manager
Front Street (SR 22) Main Street Project, Salem: Traffic engineer
Tacoma Main Street Project, Portland: Traffic engineer
TRANSIT AND TRANSIT -ORIENTED DEVELOPMENT
Geary Corridor Bus Rapid Transit, Sari Francisco, Project manager
CascadeStation 1 OD, Portland: Project manager
>> Third Street Light Rail Project, Sari Francisco: Transportation engineer
» Lorna Rica Ranch TND, Grass Valley: Transportation engineer
» Portland -Vancouver High Capacity Transit: Transportation engineer
» AirMAX Light Rail Project, Portland: Transportation engineer
TRAFFIC CALMING
b Moraga Boulevard Traffic Calming Project, Lafayette: Project manager
Traffic Calming Guidebook Development, Various Cities: Manager
San Jose Schools Traffic Calming Program, San Jose: Project manager
Concord Traffic Calming Program, Concord: Transportation engineer
» Golden Gate Park Traffic Calming Plan, San Francisco, Manager
Grange Street Traffic Calming Project, Redding- Project manager
SAFE ROUTES TO SCHOOL
» Marin County SR2S Program, Marin County Program manager
» Santa Barbara SR2S Project, Santa Barbara. Transportation engineer
ITE School Safety Task Force, California- Comnuttee chair
Safe Routes to School Training Workshops, National: Project manager
» California Statewide Safe Routes to School Comrruti-ee: Member
Pasadena Suggested Routes to School Program: Project manager
31
Attachment C
Addendum
Addendum Scope
Alta Planning + Design (Alta) will update the previously created online, interactive map for the San
Rafael Bicycle and Pedestrian Master Plan, 2018 Update. Updates will consist of the addition of the
following layers from the City Council adopted plan:
• Existing bikeways
• Proposed bikeways, walkways, and other projects
• Land use designations
• Bicycle- and pedestrian -involved collisions (with no descriptive table attributes)
• Existing and proposed bicycle parking
• Existing transit routes, bus stops, and stations
Alta will clean-up and upload these layers to the online, interactive map at sanrafael.bikepedplan.com
and will make the website internally viewable. After one round of internally -consistent comments from
the City of San Rafael, Alta will edit the map and make it publicly accessible. Alta will then work with
staff at the City of San Rafael to transfer ownership of the site from Alta to the City of San Rafael.
Addendum Budget
•Steve -Kin ey Kyle ame im Woros n ee
'11�c
.
Iwo
QA/QC
1 2 0
0
Data Management
0 2 8
0
Web Development
0 2 0
10
Transfer Process
0 2 0
5
Labor Hours
1 8
__T
8
15
Subtotal
$220 $1,032
$1,032
$1,500
Total
$3,784
Page 1
711 SE Grand Ave
Portland, OR 97214
(503) 230-9862
www.altaplanning.com
Tuesday, July 31, 2018
Lauren Davini, P.E.
TRAFFIC ENGINEER
City of San Rafael Public Works Department
111 Morphew Street, San Rafael CA 94901
(415) 485-3361
Re: Update of San Rafael's Bicycle and Pedestrian Master Plan
AUG 0 6 2018
CITY OF SANKRAFAW r:
Dear Lauren,
Enclosed are three (3) wet signed Amendment to Agreements for Update of San Rafael's Bicycle and
Pedestrian Master Plan, per your request. Please let me know if you have any questions. Thank you!
Best regards,
Logan Stewart
Contracts Assistant
Alta Planning + Design, Inc.
711 SE Grand Avenue, Portland OR 97214
Phone: 503.230.9862
Email: loganstewart@altaplanning.com
www.altaplanning.com
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: Public Works
Project Manager: Lauren Davini
Extension: 3361
Contractor Name: Alta
Contractor's Contact: Kyle James
Contact's Email: kylejames@altaplanning.com
❑ FPPC: Check if Contractor/Consultant must file Form 700
Step
RESPONSIBLE
DESCRIPTION
COMPLETED
REVIEWER
DEPARTMENT
a. Email PINS Introductory Notice to Contractor
DATE
Check/Initial
1
Project Manager
N/A
❑
7/24/2018
b. Email contract (in Word) & attachments to City
Atty c/o Laraine.Gittens@cityofsanrafael.org
❑
2
City Attorney
a. Review, revise, and comment on draft agreement
7/25/2018
❑X LG
and return to Project Manager
7/25/2018
x❑ LG
b. Confirm insurance requirements, create Job on
Project Manager
PINS, send PINS insurance notice to contractor
❑X
3
Forward three (3) originals of final agreement to
7/26/2018
Project Manager
contractor for their signature
When necessary, * contractor -signed agreement
❑x N/A
4
agendized for Council approval
*PSA > $20,000; or Purchase > $35,000; or
Or
❑
Public Works Contract > $125,000
11/21/2016
Date of Council approval
PRINT
CONTINUE ROUTING PROCESS WITH HARD COPY
5
Project Manager
Forward signed original agreements to City
Attorney with printed copy of this routing form
6
City Attorney
Review and approve hard copy of signed
agreement
/
7
City Attorney
Review and approve insurance in PINS , and bonds
City Manager/ Mayor
City Clerk
(for Public Works Contracts)
!
/
8
Agreement executed by Council authorized official
Attest signatures, retains original agreement and
9
`S I
I
forwards copies to Project Manager