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Home My WebLink AboutCC Resolution 14618 (BID 2019 Annual Assessment) 1 RESOLUTION NO. 14618 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL APPROVING THE DOWNTOWN SAN RAFAEL BUSINESS IMPROVEMENT DISTRICT “BID 2018 ANNUAL REPORT,” AND LEVYING AN ASSESSMENT FOR CALENDAR YEAR 2019 WHEREAS, California Streets and Highways Code Sections 36500 et seq, authorize cities to establish parking and business improvement districts for the purpose of promoting economic revitalization and physical maintenance of business areas, in order to create jobs, attract new business and prevent erosion of the new business district; and WHEREAS, the Downtown San Rafael Business Improvement District (“BID”) was established in 2013 by Ordinance No. 1912, now codified in San Rafael Municipal Code (“SRMC”) Chapter 10.09; and WHEREAS, pursuant to SRMC Chapter 10.09 the BID’s Advisory Board submitted to the City a “BID 2018 Annual Report”, which is on file with the City Clerk; on December 3, 2018, the City Council by Resolution No. 14606 accepted the BID 2018 Annual Report, indicated the Council’s intention to levy assessments, and set a pub lic hearing thereon for December 17, 2018; and WHEREAS, pursuant to Streets and Highways Code Section 36535, following the public hearing, the City Council may adopt a resolution confirming the report as originally filed or as modified by the Council, and the adoption of the resolution shall constitute the levy of an assessment for the year referred to in the report; and WHEREAS, the City Council held the required public hearing on December 17, 2018 to receive testimony and protests concerning the BID 2018 Annual Report and the proposed levy of assessments for calendar year 2019 described therein; and WHEREAS, a majority protest of the proposed assessments was not received; and WHEREAS, the Council has determined that the district map submitted as Exhibit A to the BID 2018 Annual Report is incorrect and that the report should be modified to replace that map with the revised map attached hereto as Exhibit 1, showing the correct standard benefit zones and premium benef it zones pursuant to SRMC section 10.09.040, “Boundaries of Districts and Benefit Zones”; NOW, THEREFORE, BE IT RESOLVED that City Council hereby approves and adopts the BID 2018 Annual Report, as modified to include the corrected district map in Exhibit 1 and approves and confirms the levy of assessments as described that Report for the 2019 calendar year. 2 I, LINDSAY LARA, Clerk of the City of San Rafael, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a mee ting of the City Council of said City held on Monday, the 17th of December 2018, by the following vote, to wit: AYES: NOES: ABSENT: COUNCILMEMBERS: Bushey, Colin, Gamblin, McCullough & Mayor Phillips COUNCILMEMBERS: None COUNCILMEMBERS: None ______________________________ LINDSAY LARA, City Clerk President’s Message Dear Fellow BID Members, . The BID board is happy to share this overview of our 2018 efforts and accomplishments. Our cohesive, enthusiastic group of board members look forward to continuing to promote our downtown as a destination for shopping, entertainment and business. . We have big plans for next year and invite you to be a part of it, either by applying for an open board position or volunteering for a committee. Your energy and ideas can make a big difference in our downtown community! Jaime Ortiz, President November 1, 2018 . BID Board of Directors 2018 - 2019 President - Jaime Ortiz Bank of Marin Vice President - Joanne Vosmek Copperfield’s Books Secretary - Bonnie Ayers Namkung Marketing & Communications Treasurer - Jed Greene Five Corners Group Directors - Jeff Brusati, T & B Sports Adam Dawson, Mike’s Bikes Erika Bowker, Pleasures of the Heart Dezzy St. Andre, Rumor Has It Your Name Here! BID 2018 Annual Report 2019 BID Work Plan Marketing, Promotion and Events Continue to build visibility and enthusiasm for downtown and BID member businesses through social media/online marketing, including: § Collaboration and cross promotion with downtown arts organizations, especially through the newly formed Downtown San Rafael Arts District. § Producing signature events § Supporting events produced by BID members and outside producers through sponsorships, promotion and marketing § Updates to Facebook, boosting event promotions and sharing member news § Downtown branding through use of new logo and BID website updates § Populate website with current information Planned Events for 2019 Our goal for next year is to produce or assist with signature events and support other organizations’ downtown events through marketing and financial backing, within our budget, Including: May Madness, Summer Sidewalk Sale, Downtown Trick or Treat, West End Village Celebration, Small Business Saturday/Shop Local, & Litquake. We are also exploring the creation of a Brew Crawl/Wine Tasting event to showcase our new and established businesses. Mission The Business Improvement District promotes the common interests of downtown business owners. We help maintain and develop a downtown that is a welcoming place to shop, dine, work and live. Vision Downtown is the cultural heart and soul of our city, where activity, dining entertainment, and commerce come together with a creative and entrepreneurial spirit. Downtown is where hometown pride and community thrive. Economic Development, Beautification & Safety Our efforts will support the economic vitality of downtown by advocating on issues, ordinances and policies that affect downtown businesses and promote a clean, welcoming environment. Among our areas of focus: §Safety/hospitality - Continue to advocate on issues of crime, code enforcement and nuisance behavior that negatively impact business in downtown. §Beautification/Experience on the street - Meet with the City to address issues affecting patrons, business owners and employees. Ensure BID member interests are represented in any policy recommendations generated by the beautification study (in progress.) Lights, landscaping, sidewalk cleaning, etc. §Business retention/recruitment - Support City’s retail recruitment strategy through promotion of downtown and act as a resource for prospective tenants. §Streetscape - Support the Downtown Streets Team and explore opportunities to expand their role, through expanded services such as enhanced sidewalk cleaning, graffiti removal and ambassador roles. §Promote activity/vibrancy - Support implementation of the City’s pilot lighting and outside dining programs. The BID Organization Our 2019 agenda also focuses on ensuring the BID’s organizational foundation is strong, fiscally responsible and able to promote downtown to members and the community. §Legal compliance - review bylaws, hold annual election and member meeting. §Communication with members – increase engagement through a welcome kit for new businesses, routine communications through email newsletters, distribution of timely info by door-to-door visits by block captains, and quarterly mixers. §Increase board members and volunteers - continue to recruit active committee members and engage prospective board members. §Raise BID funding - identify supplemental funding sources through business sponsorship of events and more. 2018 Accomplishments •Website updated to streamline content for ease of access, events are highlighted, and information kept current and relevant for visitors. •Collaborated with downtown stakeholders and community partners, with the San Rafael Chamber of Commerce, attended City meetings and events. •Held Quarterly Member Mixers with safety and parking updates from SRPD and Parking Director and Director of Homeless Planning. Also Miriam Karell, Director of the Small Business Development Center (SBDC) gave presentation. •Worked with the City to increase Beautification initiatives: West End pilot lighting project, sidewalk cleaning frequency, trash pickup (DTST), streetscape appeal, and safety. •Attended the SR Downtown Arts District meetings to help establish identity and incorporate culture and art installations to elevate downtown. Ongoing efforts to incorporate district branding into downtown marketing, and to support and promote related events and businesses. Support art in empty windows initiative. •Created BID Member Toolkit with contact info for Parking and Safety issues. •Facebook updates and boosts have 3,000+ followers. •Marketing for members through print and online media sources, including the website, Facebook page, the Marin IJ, Pacific Sun and Marinscope newspapers. •A targeted digital ad campaign of media impressions, Facebook boosts, and local merchants adding the poster to their websites and blasting it on their newsletters and to their email lists brought awareness of events to shoppers/participants. 2018 EVENTS: •The 30th annual May Madness, our legacy classic car parade event partnered with the Elks Club for an after party/dance featuring Pride and Joy. Thousands of visitors to our Downtown enjoyed the 200+ vintage and sports cars. •The Summer Sidewalk Sale on 8-18-18 was greatly successful with 65+ participating businesses and hundreds of shoppers strolling our shops, discovering treasures and bargains and ringing the registers. •October 27 marked the annual BID-produced Trick of Treat on Fourth Street event with the Latinx theme Dia de los Muertos. It included performances by the San Francisco Boys Chorus, Happy Feet Dancers “Thriller”, an information booth hosted by Foster Our Future, and a pet parade and costume contest by Woodland’s Pet Food & Treats. •West End Village Celebration on Nov. 4, 11-7pm. Family fun and music all day. Mayor Phillips will kick-off the new Tivoli pilot lighting at dusk! •Small Business Saturday/Shop Local, Nov. 24, event and ad campaign will highlight the many reasons to shop our Downtown. Downtown San Rafael Business Improvement District Exhibit A 0 500 Exhibit B 2018 BID Assessment Formula 2018 Annual Assessment San Rafael Downtown BID Budget Exhibit C 2017 Year End Fund Balance $66,006 2018 Year End Fund Balance $52,910 Revenues 2018 Programs Year 2018 Estimated Year End 2018 Programs Year 2019 Proposed Budget BID Assessments $79,212 BID Assessments $80,000 Event Income ‐ May Madness $31,332 Event Income $45,000 Interest $3 Target Grant $10,000 Total Operating Income $110,547 $135,000 Expenses Events May Madness ($7,219)May Madness ($8,000) Trick or Treat ($1,756)Trick or Treat ($600) Sidewalk Sales ($900)Wine/Brewery Event ($10,000) West End Celebration ($5,000)Shop Local Saturday ($1,000) Mixers ($250)Restaurant Week ($1,000) Event Staffing ($27,000)Second Fridays ($2,000) West End Celebration ($2,500) Sidewalk Sales ($2,500) Mixers ($500) LitQuake ($2,000) Event Staffing ($30,000) Events subtotal ($42,125) ($60,100) Initiatives Beautification ($10,000)Beautification ($10,000) Art District ($2,500) Shop Local Campaign ($1,000) Targe Grant Expense ($10,000) Initiatives subtotal ($10,000) ($23,500) Marketing & Promotions Event Advertising/Marketing ($18,000)Event Advertising/Marketing ($22,000) Website Maintenance ($300)Website Maintenance ($2,000) Social Media ($5,259)BID Member Communication ($500) Social Media ($5,000) Marketing & Promotions Subtotal ($23,559) ($29,500) Operating Expenses Staffing ($36,000)Staffing ($17,000) meeting/travel exp ($468)Insurance ($5,000) Insurance ($5,097)tele/supplies/office ($2,200) tele/supplies/office ($2,086)profess/accounting/banking ($1,500) profess/accounting/banking ($2,000)meeting/travel exp ($1,000) office rent ($1,200) other ($1,108) Operating Expenses Subtotal ($47,959) ($26,700) Total Expenses ($123,643) ($139,800) Net Profit/(Loss) ($13,096) ($4,800) Projected 2018 Ending Fund Balance/Carryover to 2019 $52,910 2019 Ending Fund Balance $48,110 *Target grant revenues along with matching expenses are contingent upon being awarded a $10,000 Target grant. Memorandum To: San Rafael City Council From: Jed Greene, Treasurer San Rafael Business Improvement District Date: November 1, 2018 Re: BID Financial Summary This memorandum highlights the significant 2018 financial activity of the San Rafael Business Improvement District (BID) and the 2019 proposed budget. 2018 For 2018, the BID is projected to have a net loss of approximately $13,000, leaving a cash balance of $52,910. 2017 was a period of transition, leaving the BID with excess cash. 2018 was much more active, where the BID used its excess cash for events and beautification projects. Proceeds from BID assessments were down approximately 10% from years past, contributing to the net loss. We are currently working with the City to investigate the cause of the decline. We also incurred unplanned expenses related to the transition from the previous consultant to the new Executive Director, which increased our administrative costs and contributed to our net loss. The 2018 May Madness event was one of the most successful events for the BID. Absent the allocation of the Executive Director fees, the event generated over $10,000 in profit. Those funds were used to help create the street lights pilot project on the West End of downtown San Rafael. 2019 The BID projects to have a cash balance of approximately $53,000 to begin 2019. With this cash balance, proceeds from the BID assessments and event revenues, the BID plans to have a busy year with more events and continued downtown beautification. As a result, the BID projects to have a net loss of $4,800, leaving us with a cash balance of $48,110 at the end of the year. We have projected lower proceeds from BID assessments, similar to last year. Hopefully, last year was an anomaly and this year’s assessments will be closer to historic levels. A vast majority of our expenses are related to an active events calendar. Exhibit D 4th 5th MarinFre montR eservoir 2nd 3rd NyePacheco Clo r i n d a Paloma 1stEspalda C oleman PlumTree Mission Forbe s LincolnProspect RossWest DGCHBClarkPineEyeR o b e rtD o llarScenicMiramar IrwinTamalpaisBerylShaverCijosBayview C e n t e r Jessup LootensCullodenParkWelchElford TaylorLiveOakJ FranciscoA Treanor CourtRitter Tw inOaks EastHwy101N W P R RElCerritoClayto n Br ynMawrViaSessi E lC amino LosRoblesWilkinsCottageMaple EViox WillowHartHayesJones Gloria SMARTTrainLatham HethertonLindaroHarcourt Foster CalaVistaCom m ercialFLaurel WoodsGardenWalter Lunny BrooksJulia UpperFr emontTrost Tam paIdaRossStreetScenicFrances B onnie Bra eStewartQuarry And e r s e n Curtis Stevens...Fairhi llsLa Vi staHillcrestKnollGracelandTreehavenAlbert Park M ir a fl ore sRobertDollarFireDocument Path: X:\Finance\BID\BID_Edits_20180802.mxd ZBaron Date: 8/14/2018San Rafael Business Improvement District (BID)PREMIUM BID STANDARD BID14 August 2018 Exhibit A Legal No. Marin Independent Journal 4000 Civic Center Drive, Suite 301 San Rafael, CA 94903 415-382-7335 legals@marinij.com I am a citizen of the United States and a resident of the County aforesaid: I am over the age of eighteen years , and not a party to or interested in the above matter. I am the principal clerk of the printer of the MARIN INDEPENDENT JOURNAL, a newspaper of general circulation, printed and published daily in the County of Marin, and which newspaper has been adjudged a newspaper of general circulation by the Superior Court of the County of Marin, State of California, under date of FEBRUARY 7, 1955, CASE NUMBER 25566; that the notice, of which the annexed is a printed copy (set in type not smaller than nonpareil), has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates, to-wit: 12/07/2018 I certify (or declare) under the penalty of perjury that the foregoing is true and correct. Dated this 7th day of December, 2018. PROOF OF PUBLICATION (2015.5 C.C.P.) STATE OF CALIFORNIA County of Marin Signature PROOF OF PUBLICATION 0006264962 2070419 CITY OF SAN RAFAEL CITY OF SAN RAFAEL CITY CLERK, ROOM 209 1400 FIFTH AVENUE, SAN RAFAEL, CA 94901 SAN RAFAEL, CA 94915-1560 r.BP7-11/10/16 1