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HomeMy WebLinkAboutDRB 2018-07-17 #4SAN RAFAEL
THE CITY WITH A MISSION
unity Development Department - Planning Division
Project Planner: Ali Giudice 415-485-3092
REPORT TO DESIGN REVIEW BOARD
SUBJECT: 1201 Fifth Avenue — Request for a Conceptual Design Review Permit to allow demolition of a
12,000 square foot bank building located on a 28,000 square foot lot and construction of a
70,000 square foot, 140 -room hotel building with 86 on-site parking spaces. The hotel will
include a lounge/bar, limited restaurant service, two meeting rooms, a fitness room and
outdoor patio; APNS: 011-212-03; Fifth/Mission Residential/Office District (5/M R/O) Zoning
District; Semi Salmi, Applicant; ML Seven Capital Partners, LLC, Owner; Downtown
Neighborhood.
PROPERTY FACTS
Location
General Plan Designation
Zoning Designation
Existing Land -Use
Project Site:
Fifth/Mission Residential/Office
5/M R/O District
Vacant office building
North:
Fifth/Mission Residential/Office
5/M R/O District
Bank/Financial Services
South:
Fourth Street Retail Core
4SRC District
Apartment Building/Retail
East:
Fifth/Mission Residential/Office
5/M R/O District
Office/Financial Services
West:
Fifth/Mission Residential/Office
5/M R/O District
Public Parking
Lot Size
Required: 6,000 square feet
Proposed: 28,000 square feet (existing)
Height
Allowed: 54 feet
(42 feet +12 -foot hotel height bonus)
Proposed: 55.58 feet
Parking
Required: To be determined
Proposed: 86 parking spaces
Landscaping (Min.)
Required: 10%
(2,800 square feet)
Proposed: Unknown
Tree Removal
N/A
Lot Coverage (Max.)
Allowed:
N/A
Proposed:
N/A
FAR (Max.)
N/A
Allowed:
Not applicable to hotels
Proposed:
N/A
Usable Outdoor Area (Min.)
Required:
N/A
Proposed:
N/A
Setbacks
Required
Existing
Proposed
Front:
N/A
N/A
N/A
Side(s):
Street:
NIA
N/A
N/A
Interior:
N/A
N/A
N/A
Rear:
N/A
N/A
N/A
Grading
Total:
TBD
Cut:
TBD
Fill:
TBD
Off -Haul:
TBD
SUMMARY
The project is being referred to the Design Review Board (Board) for review of a proposed new 140 -
room hotel. The building would be 70,000 square feet in area and proposes a height of 55.58 feet.
The site is currently developed with a vacant office building and associated access and parking. With
the Board's recommendation, the applicant will be able to submit a formal application for environmental
and design review, which will come back to the Board for a formal recommendation to be forwarded to
the Planning Commission for final decision on the formal application.
The formal application will be for discretionary review of the following:
• An Environmental and Design Review Permit for the proposed building and site improvements;
• A Use Permit to allow the new hotel building and to allow for a height bonus of 12 feet
Staff is seeking the Boards evaluation of the project based the applicable design criteria contained in
the General Plan policies and the San Rafael Design Guidelines for nonresidential development, which
is discussed in detail below. Staff has concluded that the project will need to be revised to address the
applicable criteria. Staff is requesting that the Board provide recommendations on how to most
effectively address the following:
• Overall consistency with the design related General Plan Policies and non-residential Design
Guidelines;
• How to best accommodate the additional height, while considering the design criteria applicable to
this site;
• Whether the proposed modern design adequately respects the neighborhoods design qualities;
• Provide design recommendations to assure the project contributes in a meaningful way to the
architectural styles located along Fifth Avenue and along B street;
• Recommendations for transitional elements such stepped facades, balconies, and/or other
architectural details that can be incorporated into the project to minimize height differences;
• Whether vehicular and pedestrian entries are clear and well defined;
• Recommendations on inclusion of pedestrian friendly design and design elements that enhance the
pedestrian experience; and
Recommendations on how to best present a landscape proposal as part of the formal submittal that
adequately contributes to the Fifth Avenue Streetscape and provides generous landscape treatment
and alcoves to accent building.
BACKGROUND
Site Description & Setting:
The project site consists is an approximately 28,000 square foot slightly sloped lot (approx. 6%). The
site is bound by Fifth Avenue to the north and B Street to the east. Commercial office buildings are
located east beyond B Street and north beyond Fifth Avenue. A public parking structure is located to
the west of the property and a mixed use residential and commercial building is located to the south.
The site is currently developed with a one-story vacant office building, surface parking lot and
associated landscaping including mature trees. The original building design featured a drive through
banking window, thus requiring a second access/exit driveway. As such, vehicular access driveways
are located on both B Street and Fifth Avenue.
PROJECT DESCRIPTION
The applicant is requesting Conceptual Design Review. The purpose of Conceptual Design Review is
to allow an applicant to receive preliminary feedback on the direction of a project design from the
Design Review Board before the final plans are prepared. More detailed information will be provided as
part of the formal application.
The conceptual plans propose the demolition of the existing single story brick clad Engstrom Design
Group building located at the corner of Fifth Avenue and B Street in Downtown San Rafael. The
applicant is proposing to build a 55.58 -foot high, 70,000 square foot, 140 -room hotel building. Parking
for 86 spaces would be provided within 2 parking decks; one of which would be located below grade.
ANALYSIS
Conceptual Review provides an opportunity for early feedback from the Design Review Board, staff and
the public on. the design and color concept of a project before it is fully developed into formalized plans.
Staff has reviewed the project and offers some preliminary feedback and questions regarding the
design approach for the Board to consider in providing its comments. Staff has provided a general
analysis of the project's consistency with the General Plan Zoning Ordinance and Design Guidelines as
part of its preliminary review of the design concept.
General Plan 2020 Consistency:
The site is designated as "Fifth Avenue Mission Residential/Office (5MR/0)" on the General Plan 2020
Land Use Map and hotels are an allowable use within this designation. Design policies relevant to the
downtown are included in the General Plan 2020. The following is list of design policies that the
applicant will need to consider as they continue to evolve a design solution for this project. It is
important to note that this list identifies areas of concern. A full list of General Plan Polices can be
found in the General Plan.
Policy LU -12. Building Heights and Policy LU -13 Height Bonus
Height limits in the Downtown San Rafael area are varied. The maximum height limit for this property is
42 feet with an allowable height bonus of 12 feet with use permit approval. Therefore, the total
maximum height possible would be 54 feet (if approved by the Planning Commission). The proposed
55.58 -foot building height is inconsistent with the maximum allowable building height. As part of the
formal use permit application, the applicant will need to modify the height of the building and provide
additional justification for the height bonus by demonstrating this will create a community benefit. In
addition, the Design Review Board is being asked to make a recommendation how best to
accommodate the additional height from a design perspective.
Policy LU -14. Land Use Compatibility
Design new development in mixed residential and commercial areas to minimize potential nuisance
effects and to enhance their surroundings.
The proposed project is a modern L- shaped building with the legs of the "L" bordering Fifth Avenue
and B Street. The design includes two tower -like features the are inset from the legs of the building.
Parking is proposed within two parking decks with 60 spaces proposed below grade and 26 spaces
proposed at grade. The project is located within the Downtown Parking Assessment District, which
allows for a waiver of the first 1.0 FAR. Hotels are unique in that the parking is based on number of
rooms and not floor area. A parking study will need to be submitted to demonstrate how this waiver
translates to a hotel project. The applicant has not provided information on pedestrian loading and
unloading, on-site turnaround, or garbage pick-up.
Policy H-9. Funding for Affordable Housing
The project will be required to contribute to the City's affordable housing obligations as outlined in
SRMC Table 14.16.030-3. Hotel projects are obligated to 0.0075 affordable housing units per 1,000
square feet of hotel space plus 0.0225 per 1000 square feet of restaurant/bar, retail and/or meeting
facilities associated with the hotel. The applicant would be obligated to either provide the affordable
housing on site or pay an in -lieu fee which is calculated as the current per unit fee (currently at
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$331,070.00) multiplied by the total number of required affordable housing unit (or fraction thereof).
The applicant's total obligation will be calculated as part of the formal application analysis.
Policy NH -18a. Hotel/Cineplex
Support the development of a hotel within the downtown district.
The project is a hotel project with a requested height bonus. The applicant will need work with the City
to identify an appropriate community benefit to justify the height
General Plan Policies specific to Design of buildings in the Downtown
In addition to General Plan Policies above, the project will need to comply with design related policies
specific to the downtown and the land use category within which this project is located. These policies
include designs that step back the upper stories, use architectural elements and varied building design
and articulation to create visual interest, add landscaping and alcoves to improve pedestrian
environment. The Board is asked to provide feedback with respect to design related General Plan
Policies. The following is a list of policies applicable to this site:
Policy NH -15. Downtown Vision
Continue to implement Our Vision of Downtown San Rafael.
Policy NH -29. Downtown Design.
New and remodeled buildings must contribute to Downtown's hometown feel. Design elements that
enhance Downtown's identity and complement the existing attractive environment are encouraged, and
may be required for locations with high visibility or for compatibility with historic structures. Design
considerations include:
• Varied and distinctive building designs,
• Sensitive treatment of historic resources,
• Generous landscaping to accent buildings,
• Appropriate materials and construction, and
• Site design and streetscape continuity.
Policy NH -30. Pedestrian Environments
Enhance Downtown's streets by establishing pedestrian environments appropriate to each District.
These environments could include the following:
• Well-designed window displays and views into retail stores,
• Outdoor businesses and street vendors,
• Signs that are easy for pedestrians to see and read,
• Sun -filled outdoor courtyards, plazas and seating areas,
• Attractive street furniture and lighting,
• Information kiosks and public art.
Policy NH -31. Ground Floor Designed for Pedestrians
Ensure that all buildings, regardless of height, are comfortable for people at the street level. This
includes:
• Relating wall and window heights to the height of people,
• Use of architectural elements to create visual interest,
• Adding landscaping and insets and alcoves for pedestrian interest, and,
• Stepping upper stories back as building height increases.
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Policy NH -45. Fifth/Mission Residential/Office District Design Considerations
Fifth/Mission design.
• Encourage an interesting diversity of building styles in the Fifth/Mission District ranging from
historic Victorians to well -articulated new office buildings. On Fifth Avenue west of E Street
and on the east and west ends of Mission Avenue:
• Design infill office and residential development to be compatible with existing neighborhood
qualities, and
• Include landscaped front yards and historic building characteristics.
Fifth/Mission pedestrian character.
• Enhance the pedestrian character by preserving mature landscaping, planting more street
trees and by enhancing views down the cross streets. In addition, establish a strong visual
and pedestrian access connection on B Street from Boyd Park to Albert Park, and stronger
connections between the Fifth/Mission District and surrounding neighborhoods.
Program CD -10a. Nonresidential Design Guidelines - Visual Compatibility
Ensure that new structures are visually compatible with the neighborhood and encourage neighborhood
gathering places. Guidelines may address screening of service functions, materials and detailing,
screening of roof equipment, lighting, landscaping, outdoor cafe seating and pedestrian amenities.
Policy CD -18. Landscaping
Recognize the unique contribution provided by landscaping, and make it a significant component of all
site design.
Policy CD -19. Lighting
Allow adequate site lighting for safety purposes while controlling excessive light spillover and glare.
Policy CD -21. Parking Lot Landscaping
Provide parking lot landscaping to control heat build-up from pavement, reduce air pollution, provide
shade cover for vehicles and soften the appearance of the parking lot. Emphasize the use of trees, and
limit the height of shrub plantings so as to avoid creating security problems.
Zoning Ordinance Consistency:
The site is located within the 5MR/O zoning district. Hotels are allowable uses with prior conditional
use permit review and approval by the Planning Commission. Environmental and design review is also
required for this project because it would involve demolition of an existing building, substantial grading
to accommodate the below grade parking deck and construction of a new hotel building. The formal
application will need to demonstrate compliance with relevant General Plan policies; the San Rafael
Design Guidelines, parking requirements for all land uses; landscaping requirements; height limits,
including max allowable height bonus; light and glare limits; refuse screening; and screening of
mechanical equipment. A decision on the formal environmental and design review application will be
made by the Planning Commission with recommendation by the Board.
San Rafael Design Guidelines:
The project will need to demonstrate compliance with the City of San Rafael Design Guidelines for non-
residential development. The guidelines call for some of the same pedestrian oriented design and
scale as what is called for in the General Plan policies and include similar criteria that are included in
the Zoning Ordinance as codified performance standards. In general, the formal application will need
to demonstrate the following:
• Auto and pedestrian entrances into development should be easy to find.
• Pedestrian areas should be made visually attractive with special planting and flowering trees.
5
• Shade trees should be provided in parking lots per the Zoning Ordinance
• Consider pedestrian orientation when designing building entries, windows, signage and doors.
• Include a well-defined pedestrian walkway between the street and building entry.
• Clearly define pedestrian movement through parking lots by using pavement treatment and
landscaped walkways.
• Where appropriate, include outdoor gathering places and seating for the public.
• Adequate facilities for bicycle parking should be provided.
• Consider the development's visual and spatial relationship to adjacent buildings and other
structures in the area.
• Building entrances should be defined with architectural elements such as roof form changes,
awnings, or other architectural elements.
• Where appropriate, provide awnings to enhance the design of the building, provide weather
protection, and create a sense of human scale
• Use articulation, texturing and detailing on all concrete exposed to exterior view.
• Exterior materials should minimize reflectivity.
• Use color to provide appropriate accents on a building.
A more thorough review of the project will be prepared when more details plans are provided as part of
the formal application process.
Staff seeks the Boards guidance regarding the following:
• Overall consistency with the design related General Plan Policies and non-residential Design
Guidelines;
• How to best accommodate the additional height, while considering the design criteria applicable
to this site;
• Whether the proposed modern design adequately respects the neighborhoods design qualities;
• Provide design recommendations to assure the project contributes in a meaningful way to the
architectural styles located along Fifth Avenue and along B street;
• Recommendations for transitional elements such stepped facades, balconies, and/or other
architectural details that can be incorporated into the project to minimize height differences;
• Whether vehicular and pedestrian entries are clear and well defined;
• Recommendations on inclusion of pedestrian friendly design and design elements that enhance
the pedestrian experience; and
• Recommendations on how to best present a landscape proposal as part of the formal submittal
that adequately contributes to the Fifth Avenue Streetscape and provides generous landscape
treatment and alcoves to accent building
NEIGHBORHOOD CORRESPONDENCE
Notice of the meeting was posted on site and mailed to the surrounding residents and property owners
within 300 feet, as well as the Downtown Business Improvement District at least 15 days prior to this
Design Review Board meeting. No Public comments have been received to date
CONCLUSION
The project is requesting a height bonus that allows a maximum height of 54 feet for this project at this
location. No FAR limits are required for hotel projects. The proposed project exceeds the allowable
height limit and therefore will have to be modified. Staff is requesting the Boards input on the project
with respect to compliance with design related General Plan Policies and compliance with non-
residential Design Guidelines. Staff also requests that the Board provide its feedback on the conceptual
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design approach and appropriateness of the project, including the items raised by staff in this report
and summary above.
EXHIBITS
1. Project Narrative
2. Project Design Sheets
3. Proposed Project Plans
Full-sized and reduced (11 "x 17') color plans have been provided to Board members only.
cc: ML Seven Capital Partners, LLC — 1101 Fifth Ave., Suite 300; San Rafael, CA 94901
Semi Salmi — 1101 Fifth Ave., Suite 330; San Rafael, CA 94901
Proposed 1201 Fifth Avenue Hotel
Project Narrative:
A partnership between the current property owner, 1201 Fifth Avenue LLC and an affiliate of
SCS Advisors, Inc. is proposing to demolish the existing ca. 12,000 sf bank building and
redevelop the ca. 28,000 sf site into a 140 room hotel with 86 onsite parking spaces, lobby
lounge/bar, limited restaurant, two meeting rooms, fitness room, outdoor patio, and
support/back of house areas.
The hotel will have a contemporary urban design and will be branded by a national chain,
currently contemplated as an AC Hotel by Marriott (information attached). The hotel is
proposed to be 5 stories and approximately 70,000 gross sf. above grade. A partial below
grade (sloping site) deck will provide 60 parking spaces, mechanical, storage, and back of house
spaces. The main entrance to the hotel will be located on B Street, below the 5th Avenue
intersection. Another entrance, principally pedestrian, will be located on 5th Avenue. Vehicle
flows into the building are from 5th Avenue onto the grade/upper deck and from B Street to the
main entrance and access into the lower deck.
We believe the project has multiple community benefits, namely the addition of a
contemporary upscale hotel to downtown San Rafael serving the needs of corporate and leisure
travelers, a broadening of the city's revenue via significant transient occupancy tax, additional
employment, continued revitalization of the downtown core, and increased patronage to
downtown businesses.
The partnership is comprised of two local organizations with extensive, relevant, and
complementary skill sets, both with offices in the adjacent 1101 Fifth Avenue building —
developer -owner Monahan Parker/Monahan Pacific and hotel investment and development
firm SCS Advisors, Inc.
SCS Advisors is a multi -discipline hotel investment firm that has been the operating partner in
the acquisition and asset management of 23 hotels and ground up hotel development of 3
properties. SCS Advisors currently oversees a portolio of 10 hotels comprising approximately
3,500 rooms.