HomeMy WebLinkAboutPlanning Commission 2022-03-29 Agenda Packet
Planning Commission
Regular Meeting
Tuesday, March 29, 2022, 7:00 P.M.
AGENDA
Virtual Meeting
Watch on Webinar: https://tinyurl.com/pc-2022-03-29
Watch on YouTube: http://www.youtube.com/cityofsanrafael
Telephone: (669) 900-9128
Meeting ID: 858 4988 7189#
One Tap Mobile: US: +16699009128,,85849887189#
CORONAVIRUS (COVID-19) ADVISORY NOTICE
In response to Assembly Bill 361, the City of San Rafael is offering teleconference
without complying with the procedural requirements of Government Code section
54953(b)(3). This meeting will be held virtually using Zoom.
How to participate in the meeting:
• Submit public comments in writing. Correspondence received by 10:00
p.m. on Tuesday the week before the meeting will be provided with the
agenda materials provided to the Commission. Correspondence received
after this deadline but before the hearing will be conveyed to the Commission as
a supplement. Send correspondence to the project planner or to
PlanningPublicComment@cityofsanrafael.org; or send in writing to Planning
Division, CDD; 1400 5th Ave. 3rd Fl.; San Rafael, CA 94901.
• Join the Zoom webinar and use the 'raise hand' feature to provide verbal public
comment.
• Dial-in to Zoom's telephone number using the meeting ID and provide verbal
public comment.
Any member of the public who needs accommodations should contact the City Clerk
(email city.clerk@cityofsanrafael.org or phone at 415-485-3066) who will use their best
efforts to provide reasonable accommodations to provide as much accessibility as
possible while also maintaining public safety in accordance with the City procedure for
resolving reasonable accommodation requests.
Members of the public may speak on Agenda items.
CALL TO ORDER
RECORDING OF MEMBERS PRESENT AND ABSENT
APPROVAL OR REVISION OF ORDER OF AGENDA ITEMS
PUBLIC NOTIFICATION OF MEETING PROCEDURES
ORAL COMMUNICATIONS FROM THE PUBLIC
Remarks are limited to three minutes per person and may be on anything within the subject
matter jurisdiction of the body. Remarks on non-agenda items will be heard first, remarks on
agenda items will be heard at the time the item is discussed.
CONSENT CALENDAR
The Consent Calendar allows the Commission to take action, without discussion, on Agenda
items for which there are no persons present who wish to speak, and no Commission
members who wish to discuss.
1. Approval of the Planning Commission Meeting Minutes of February 15, 2022
Recommended Action – Approve minutes as submitted
ACTION ITEMS
2. 610 Du Bois
Request for a Sign Program for installation of 31 new signs on an 86,029-square-foot
site developed with two commercial buildings for motor vehicle sales and services.
APN: 13-041-29; Planned Development (PD) Zone; Christian Oakes, Applicant;
Montgomery Tech Center, Owner; PLAN21-053
Project Planner: Isabelle Loh, Contract Planner, IsabelleL@cityofsanrafael.org
Recommended Action – Adopt a resolution approving Sign Program PLAN21-053
DIRECTOR’S REPORT
COMMISSION COMMUNICATION
ADJOURNMENT
Any records relating to an agenda item, received by a majority or more of the Commission
less than 72 hours before the meeting, shall be available for inspection online. Sign Language
interpreters may be requested by calling (415) 485-3066 (voice), emailing
city.clerk@cityofsanrafael.org or using the California Telecommunications Relay Service by
dialing “711”, at least 72 hours in advance of the meeting. Copies of documents are available
in accessible formats upon request.
The Planning Commission will take up no new business after 11:00 p.m. at regularly
scheduled meetings. This shall be interpreted to mean that no agenda item or other business
will be discussed or acted upon after the agenda item under consideration at 11:00 p.m. The
Commission may suspend this rule to discuss and/or act upon any additional agenda item(s)
deemed appropriate by a unanimous vote of the members present. Appeal rights: any person
may file an appeal of the Planning Commission's action on agenda items within five business
days (normally 5:00 p.m. on the following Tuesday) and within 10 calendar days of an action
on a subdivision. An appeal letter shall be filed with the City Clerk, along with an appeal fee
of $350 (for non-applicants) or a $4,476 deposit (for applicants) made payable to the City of
San Rafael, and shall set forth the basis for appeal. There is a $50.00 additional charge for
request for continuation of an appeal by appellant.
Minutes subject to approval at the meeting of March 29, 2022
Planning Commission
Regular Meeting
Tuesday, February 15, 2022, 7:00 P.M.
MINUTES
Virtual Meeting
Watch on Webinar: https://tinyurl.com/pc-2022-02-15
Watch on YouTube: http://www.youtube.com/cityofsanrafael
Telephone: (669) 900-9128
Meeting ID: 863 1489 9286#
One Tap Mobile: US: +16699009128,,86314899286#
CORONAVIRUS (COVID-19) ADVISORY NOTICE
In response to Assembly Bill 361, the City of San Rafael is offering teleconference
without complying with the procedural requirements of Government Code section
54953(b)(3). This meeting will be held virtually using Zoom.
How to participate in the meeting:
• Submit public comments in writing. Correspondence received by 10:00
p.m. on Tuesday the week before the meeting will be provided with the
agenda materials provided to the Commission. Correspondence received
after this deadline but by 12:00 p.m. the day before the hearing will be conveyed
to the Commission as a supplement. Correspondence received after this
deadline will not be distributed to the Commission but will be saved in the project
administrative record. Send correspondence to the project planner or to
PlanningPublicComment@cityofsanrafael.org; or send in writing to Planning
Division, CDD; 1400 5th Ave. 3rd Fl.; San Rafael, CA 94901.
• Join the Zoom webinar and use the 'raise hand' feature to provide verbal public
comment.
• Dial-in to Zoom's telephone number using the meeting ID and provide verbal
public comment.
Any member of the public who needs accommodations should contact the City Clerk
(email city.clerk@cityofsanrafael.org or phone at 415-485-3066) who will use their best
efforts to provide reasonable accommodations to provide as much accessibility as
possible while also maintaining public safety in accordance with the City procedure for
resolving reasonable accommodation requests.
Present: Chair Previtali
Vice Chair Saude
Commissioner Harris
Commissioner Samudzi
Absent Commissioners Haveman & Mercado
Also Present: Leslie Mendez, Planning Manager
Alicia Giudice, Community Development Director
Barry Miller, Project Manager
Jacob Noonan, Housing Program Manager
Alexis Captanian, Housing Program Analyst
CALL TO ORDER
Chair Previtali called the meeting to order at 7:01 p.m. He then invited Planning Manager
Leslie Mendez to call the roll. All commissioners were present, except for Commissioners
Haveman and Mercado.
APPROVAL OR REVISION OF ORDER OF AGENDA ITEMS
None
PUBLIC NOTIFICATION OF MEETING PROCEDURES
Chair Previtali invited Planning Manager Leslie Mendez who informed the community the
meeting would be streamed live to YouTube and members of the public would provide
public comment either on the telephone or through Zoom. She explained the process for
community participation on the telephone and Zoom.
Chair Previtali reviewed the procedures for the meeting.
ORAL COMMUNICATIONS FROM THE PUBLIC
None
CONSENT CALENDAR
Chair Previtali invited public comment; however, there was none.
Commissioner Samudzi moved and Commissioner Harris seconded to approve the Consent
Calendar.
1. Approval of the Planning Commission Meeting Minutes of January 25, 2022
Approved minutes as submitted
AYES: Commissioners: Harris, Samudzi, Saude & Chair Previtali
NOES: Commissioners: None
ABSENT: Commissioners: Haveman & Mercado
ABSTAIN: Commissioners: None
Motion carried 4-0
ACTION ITEMS
2. Progress Report on the San Rafael 2023-2031 Housing Element Update
Progress report and update on the 2023-2031 Housing Element will be presented to
the Planning Commission. This will include the Evaluation of the Prior Element and a
summary of the Housing Needs Assessment. The report will also recap initial and
upcoming community engagement activities, as the Housing Sites Inventory task,
which is about to begin. Case Nos.: GPA16-001 & P16-013
Project Planner: Barry Miller barry.miller@cityofsanrafael.org
Recommended Action – Consider public comment, discuss relevant housing-related
issues, and accept the informational report
Leslie Mendez, Planning Manager introduced Barry Miller, Project Manager who presented
the Staff Report.
Staff responded to questions from the Commissioners.
Chair Previtali invited public comment; however, there was none.
DIRECTOR’S REPORT
Community Development Director reported on the following items:
• District Boundaries update
• Planning Commission Vacancy
• Notice of Funding Availability for Affordable Housing to be held on March 7
• Annual Progress Report coming soon
• Los Gamos Project update
COMMISSION COMMUNICATION
Commissioner Harris expressed gratitude to Barry Miller.
ADJOURNMENT
Chair Previtali adjourned the meeting at 8:13 p.m.
________________________________
LESLIE MENDEZ, Planning Manager
APPROVED THIS _____DAY OF____________, 2022
_____________________________________
JON PREVITALI, Chair
Community Development Department – Planning
Division
Meeting Date:
March 29, 2022
Agenda Item:
2
Case Number:
PLAN21-053
Project Planner:
Isabelle Loh,
Contract Planner,
IsabelleL@cityofsanrafael.org
REPORT TO PLANNING COMMISSION
SUBJECT: 610 Du Bois Street – Request for a Sign Program for installation of 31 new signs on a
86,029-square-foot site developed with two commercial buildings for motor vehicle sales and services.
APN: 13-041-29; Planned Development (PD) Zone; Christian Oakes, Applicant; Montgomery Tech
Center, Owner; PLAN21-053
EXECUTIVE SUMMARY
The proposed Sign Program includes 31 different signs at 19 different locations on an 86,029-square-foot
site developed with two commercial buildings for motor vehicle sales and services in a Planned
Development (PD1542) zone. Sign Programs are intended to “achieve aesthetic compatibility between the
signs within a project, and may allow some flexibility in the number, size, type and placement of signs”
(SRMC Section 14.096.A). The project went before the Design Review Board (DRB) on February 23, 2022.
The DRB recommended approval of the project to the Planning Commission.
The project is subject to Planning Commission Review pursuant to Section 14.19.043.B.1 (Review
Authority) in the San Rafael Municipal Code (SRMC), where the Planning Commission has the authority
to approve, conditionally approve or deny the proposed project.
RECOMMENDATION
It is recommended that the Planning Commission take the following action:
1. Adopt the Draft Resolution (Exhibit 1) approving the project
PROPERTY FACTS
Address/Location: 610 Du Bois Street Parcel Number(s): 013-041-29
Property Size: 86,029 square feet Neighborhood: Near Southeast
Site Characteristics
General Plan Designation Zoning Designation Existing Land-Use
Project Site: GC PD(1542) Commercial (Motor
Vehicle Sales and
Services)
North: P/QP P/QP Railroad Tracks
South: I PD(1512) Commercial
East: GC GC Commercial (Electronics
Sales)
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 2
West: I I Industrial (Brick, gravel,
rock, concrete, lumber, tile
sales)
Site Description/Setting:
610 Du Bois Street is a 1.975-acre (86,029 square feet) commercial site that provides motor vehicle sales
and services in the Near Southeast Neighborhood (Area 13 as shown on General Plan 2040: Planning
Areas and Neighborhoods).
The site is zoned Planned Development (PD) under Ordinance 1542. Surrounding parcels are zoned
Industrial (I) to the east and southeast (548 & 555 Du Bois Street), PD to the south under Ordinance 1512
(625 & 655 Du Bois Street), and General Commercial (GC) to the west (650 Irwin Street, 668 Irwin Street,
654 Irwin Street, 700 Du Bois Street). The lot is bounded by Francisco Boulevard and Rice Drive on the
north, Rice Drive on the east, Du Bois Street on the south, and commer cial lot (electronics sales) on the
west; Du Bois Street and Rice Drive provides access to the site.
Sonoma-Marin Area Rail Transit (SMART) train tracks and U.S. Highway 101 are located to the north of
the site. Bike/Ped infrastructure, bicycle trails and bicycle-friendly roads that run through Rice and Du Bois
Street respectively serve as an alternative mode of access to the site.
Figure 1 Vicinity Map and Project Location
The site contains two buildings (labelled Building A and Building B; refer to Site Plan in Figure 2 or Sheet
A1.2 of the plan set – Exhibit 2) and a Service Canopy between the two buildings. Building A and Building
B are 22,484 square feet and 3,936 square feet respectively. Total floor area is 26,420 square feet. Building
A runs along the southern property line with an ell wing that extends towards the northwest corner of the
lot. The south elevation has 264’-7” of frontage. Building B is located at the northwest corner of the lot and
has 60’5” of building frontage on the east and 72’-5” of building frontage on the west. The Service Canopy
linking Building A and B has 48’4” of façade overhang facing Rice Drive (east). Figures 3.1-3.7 show
existing conditions at the project site.
N
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 3
Figure 2 Site Plan
Figure 3.1, 3.2, 3.3 North Elevation (faces the freeway)
Building A (left two photos); Building B (right photo)
Figure 3.4, 3.5 South Elevation (faces Du Bois Street)
Building A
Service Canopy
Building A
Building B
N
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 4
Figure 3.6, 3.7 East Elevation (faces Rice Drive)
Building A (left); Service Canopy (center); Building B (right)
BACKGROUND
Site History
Originally zoned Heavy Commercial and Manufacturing (M) District, the property was rezoned to a Planned
Development (PD) District (Ordinance No. 1542) on April 18, 1988. The allowed land uses authorized by
the ordinance are limited to large or bulk item retail. According to a Zoning Verification Letter (Exhibit 3)
issued by the City on July 25, 2011, the use of motor vehicle sales and service along with the associated
parking has been appropriately allowed by the City and is deemed a legal use. The earliest record of such
use on the property is 2002, which has continued to the present.
Application History & Action by the Design Review Board
The application was received on August 30th, 2021, for approval of a Sign Program, exterior fascia
improvements, and installation of a new 8-foot fence. The applicant requested that the application of the
Sign Program be split and processed separately from that of the administrative design review (for exterior
changes and fencing). The Administrative Design Review Permit was approved on March 11, 2022,
including allowing construction of a Service Closure in place of the canopy currently located between
Buildings A and B. The Sign Program proposes signage on the service closure, as described in the Project
Description below. The proposed Sign Program (PLAN21-053) was reviewed at a Design Review Board
public hearing on February 23, 2022, where DRB gave a recommendation of approval.
PROJECT DESCRIPTION
The project proposes a Sign Program to replace existing signs, both temporary and permanent, with new
signs on the two buildings and service closure located on the property. In line with the property’s use for
motor vehicle sales and services, the signs would be of luxury car brands (Maserati, Pagani, Bentley,
Lamborghini, and Alfa Romeo).
The Sign Program proposes a total of 31 new individual signs at 19 different locations on the north, south,
and east elevations. Note that there are no existing or proposed signs on the west elevation. Proposed
materials for the signs include acrylic and cement plaster; Aluminum Composite Material (ACM) panels
and bronze frames for the backgrounds; and internal white LEDs for lighting. All proposed signs are in line
with the permitted square footage for each building front. Table 1 provides a summary of proposed signage
and proposed elevations. Refer to Figures 4.1–4.3 for proposed sign placements by elevations and Plan
Sheet A1.4 of the plan set for a detailed table of proposed signage.
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 5
Table 1 Summary of Proposed Signage
Building A (sq ft.) Service Closure (sq ft.)
North South East East
15.11
10.25
19.00
19.00
22.00
18.00
12.22 (2 logo
signs)
19.00
19.00
22.00
15.11
38.10 (3 logo
signs)
8.85
19.00
43.04 (5 logo signs)
Total: 43.04 sq ft
Allowed: 48.33 sq ft
Building B (sq ft.)
North East
34.67
34.49 (5 logo signs)
8.67
12.22 (2 logo signs)
Total: 85.36 Total: 105.33 Total: 65.95 Total: 69.16 Total: 20.89
Allowed: 167.75 Allowed: 200 Allowed: 130 Allowed: 72.42 Allowed: 60.42
*Allowed sign area is pursuant to SRMC Section 14.19.064A, where one square foot of sign area is permitted for each linear
foot of business use or frontage, up to a maximum of two hundred (200) square feet.
Figures 4.1, 4.2, 4.3 Proposed Elevations
North Elevation
South Elevation
East Elevation
Building A
Building B
Service Closure
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 6
ANALYSIS
San Rafael General Plan 2040 (GP2040) Consistency:
Relevant policies from GP2040 were extracted from the:
Neighborhoods Element
Specific to the Near Southeast Neighborhood where the project site is located, the proposed Sign Program
would upgrade the existing property’s appearance with new signage as part of a remodeling effort. The
proposed Sign Program would serve the property use for motor vehicle sales and services and would take
advantage of freeway visibility from U.S. Highway 101 on its north elevation.
Community Design and Preservation Element
Given the project site’s proximity to the city’s commercial/industrial district and major gateway elements,
the proposed Sign Program would contribute to the beautification of industrial districts and business identity
of the district. The proposed signage would provide necessary visual identification for business success
while enhancing the streetscape and surrounding area.
Economic Vitality Element
The proposed Sign Program would replace temporary banner signs with permanent signage, which would
create a stronger sense of place and strengthen the business’ brand identity.
Refer to Exhibit 5 for a summary table of project consistency with GP2040.
Zoning Ordinance Consistency:
Sign Programs are required for properties in Planned Development (PD) districts and are specifically
intended for uses and properties that are unique because of multiple uses, multiple buildings, or certain
uses, including automobile dealerships.
Because of the project site’s use, the most closely related sign regulations are found in SRMC Section
14.19.064 (Commercial, office, industrial, marine related districts).
• Subsection A of the above section regulates the allowed sign area for single-tenant buildings,
where one square foot of sign area is permitted for each linear foot of business use or frontage, up
to a maximum of two hundred (200) square feet.
o Building A has 264’-7” of frontage on the south elevation, 130’ of frontage on the east
elevation, and 167’-9” of frontage on the north elevation.
o The service entry has 48’-4” of frontage on the east elevation.
o Building B has 60’-5” of frontage on the east elevation and 72’-5” of frontage on the north
elevation.
• Subsection F of the above section regulates the maximum number signs allowed. For all non-
residential uses in commercial, office, industrial, or marine related districts, a maximum of two
permanent signs per frontage is allowed.
Staff notes that although the Sign Program exceeds the maximum number of signs under commercial
zoning, the project site is zoned Planned Development (PD) and proposes a Sign Program that allows
flexibility. The square footage of signage on each frontage does not exceed the maximum permissible area
per SMC 14.19.064.A. Proposed signs would be standardized based on official branding for each luxury
car logo; sign materials: acrylic and cement plaster; sign background: Aluminum Composite Material
(ACM) panels and bronze frames; and illumination: internal or concealed white LEDs. All proposed signs
would be wall signs on facades facing street frontages (Du Bois Street and Rice Drive) and U.S. 101 and
installed centered in each location. The proposed number and total size of signs are in scale with the
overall size of the building and the lot and is located on two different streets in a mixed
commercial/industrial area and along a freeway. In addition, the number and placement of signs aligns
with the site’s motor vehicle sales and services use with multiple brands. The proposed Sign Program
complies with zoning requirements, as outlined in Exhibit 6.
REPORT TO PLANNING COMMISSION - Case No: PLAN21-053 Page 7
DESIGN REVIEW BOARD RECOMMENDATION
At the public hearing of February 23, 2022, the Design Review Board (DRB) reviewed the project, plans,
attachments, and staff report. In their discussion, members of the DRB noted the proposed signage area
is less than the amount of signage allowed; and that the number of signs makes sense and is in scale with
the use given the variety of automobile brands in the dealership. Additional comments noted that the
proposed signs are subdued and represent high-quality signage that lines up with what the DRB is looking
for. Following the discussion, the DRB unanimously (4-0, 2 absent) recommended approval of the project
as proposed. At the point of writing, minutes for the DRB Hearing have not been made available. Please
refer to a recording of the meeting here: https://youtu.be/Jf-dctxyPkM
ENVIRONMENTAL DETERMINATION
The proposed project is exempt from the requirements of the California Environmental Quality Act (CEQA),
pursuant to Section 15301 (Existing Facilities) of the CEQA Guidelines as signage is being proposed on
an existing developed site.
NEIGHBORHOOD MEETING / CORRESPONDENCE
Notice of hearing for the project was conducted in accordance with noticing requirements contained in
Chapter 29 of the Zoning Ordinance. On March 7, 2022 a Notice of Public Hearing was mailed to all
property owners and occupants within a 300-foot radius of the subject site, the Bret Harte Community
Association, the Federation of San Rafael Neighborhoods, and all other interested parties. Public notice
was also posted on the subject site on the same day notices were mailed out.
OPTIONS
The Planning Commission has the following options:
1. Adopt the Draft Resolution (Exhibit 1) approving the project; or
2. Approve the application with certain modifications, changes, or additional conditions of approval;
or
3. Continue the hearing (to a date certain or an undefined date) to allow the applicant to address any
of the Commission’s comments or concerns; or
4. Deny the project.
EXHIBITS
1. Draft Resolution
2. Project Plans, dated February 8, 2022
3. Zoning Verification Letter, dated July 25, 2011
4. General Plan 2040 Consistency Table
5. Zoning Ordinance Consistency Table
RESOLUTION NO. 22-
RESOLUTION OF THE SAN RAFAEL PLANNING COMMISSION APPROVING
REQUEST FOR A SIGN PROGRAM (PLAN21-053) FOR INSTALLATION OF 31
SIGNS ON 86,029-SQUARE FOOT SITE DEVELOPED WITH TWO COMMERCIAL
BUILDINGS FOR MOTOR VEHICLE SALES AND SERVICES LOCATED AT 610-620
DU BOIS STREET.
APN: 013-041-29
WHEREAS, on August 30th, 2021, Christian Oakes submitted an application for a
Sign Program, exterior fascia improvements, and installation of a new 8-foot fence. The
applicant requested that the application of the Sign Program be split and processed
separately from that of the administrative design review (for exterior changes and
fencing); and
WHEREAS, application PLAN21-053 was created for a Sign Program to install
31 signs on a 86,029-square foot developed site with two commercial buildings
containing an auto dealership located at 610-620 Du Bois Street in a Planned
Development (PD) District; and
WHEREAS, on February 23, 2022, the City of San Rafael Design Review Board
reviewed the project for the proposed Sign Program and on a vote of 4–0 (2 absent)
recommended approval; and
WHEREAS, upon review of the application, the project has been determined to
be exempt from the requirements of the California Environmental Quality Act (CEQA)
pursuant to Section 15301 (Existing Facilities) of the CEQA Guidelines as signage is
being proposed on an existing developed site; and
WHEREAS, on March 29, 2022, the San Rafael Planning Commission held a
duly noticed public hearing on the proposed Sign Program (PLAN21-053), accepting all
oral and written public testimony and the written report of the Community Development
Department staff.
NOW THEREFORE BE IT RESOLVED, the Planning Commission determines
the project is exempt from CEQA pursuant to Section 15301 (Existing Facilities) of the
CEQA Guidelines as signage is being proposed on an existing developed site.
Furthermore, none of the exceptions in CEQA Guidelines Section 15300.2 apply, as
follows: (a) the site is not located in an environmentally sensitive area, (b) there are no
cumulative impacts, (c) there are no significant effects, (d) the project is not located
near a scenic highway, (e) the project site is not located on a hazardous waste site
pursuant to Government Code Section 65962.5, and (f) the project would not affect any
historical resource.
PLAN21-053 – Exhibit 1
PC March 29, 2022
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BE IT FURTHER RESOLVED that the Planning Commission approves the
requested Sign Program based on the findings related to the Sign Program pursuant to
SRMC Section 14.19.046.D as set forth below:
SIGN PROGRAM FINDINGS
(PLAN21-053)
1. All of the signs contained in the program have one or more common design
elements such as placement, colors, architecture, materials, illumination, sign
type, sign shape, letter size and letter type;
The proposed Sign Program has a consistent and common design theme, using
acrylic and cement plaster for the sign materials, Aluminum Composite Material
(ACM) panels and bronze frames for the sign background, and internal or concealed
white LEDs for illumination. The Sign Program only proposes wall signs and does
not propose window, marquee, projecting, blade, mansard, awning, or freestanding
signs. Colors for each sign are standardized based on official branding for each
luxury car logo. With regards to placement, all signs are to be installed centered in
each location.
2. All of the signs contained in the program are in harmony and scale with the
materials, architecture, and other design features of the buildings and
property improvements they identify, and the program is consistent with the
general design standards specified in Section 14.19.054; and
The existing structures read as a single L-shaped building set back from the streets
in an industrial and commercial area, near U.S. 101. The proposed Sign Program is
consistent with the general design standards specified in SRMC Section 14.19.054,
where the proposed signs have a similar style to the modern design of the building
and is compatible with signs on surrounding commercial and industrial buildings.
The proposed signs will not impair the visibility of existing and surrounding signage,
nor will it affect signage on adjacent properties. The proposed materials and manner
of illumination will be consistent with the character of the existing building.
3. The amount and placement of signage contained in the program is in scale
with the subject property and improvements, as well as the immediately
surrounding area.
Sign Programs for PD zoning do not specify limits on numbers or size of signs and is
intended to allow for flexibility. The Sign Program proposes sign sizes that comply
with SRMC Section 14.19.064, which limits overall sign signage to one square foot
per linear foot of building frontage, up to 200 square feet. The Sign Program
proposes a total of 31 new signs on the site’s three different frontages, facing Du
Bois Street, Rice Drive, and US 101/SMART corridor.
- 3 -
BE IT FURTHER RESOLVED, that the Planning Commission of the City of San
Rafael approves the Sign Program subject to the following conditions:
Conditions of Approval (PLAN21 -053)
Community Development Department, Planning Division
Standard Conditions of Approval
1. The conditions of this Sign Program shall be printed on the second sheet of each
plan set submitted for a building permit pursuant to this Sign Program, under the title
‘Sign Program Conditions.’ Additional sheets may also be used if the second sheet
is not of sufficient size to list all of the conditions. The sheet(s) containing the
conditions shall be of the same size as those sheets containing the construction
drawings; 8-1/2” by 11” sheets are not acceptable.
2. The applicant shall ensure compliance with all of the following conditions, including
submittal to the project planner of required approval signatures at the times
specified. Failure to comply with any condition may result in construction being
stopped, issuance of a citation, and/or modification or revocation of the Sign
Program.
3. All information and representations, whether oral or written, including the building
techniques, materials, elevations and appearance of the project, as presented for
approval on plans, dated February 8, 2022, and on file with the Community
Development Department, Planning Division, shall be the same as required for the
issuance of a building permit, except as modified by these conditions of approval.
Minor modifications or revisions to the project shall be subject to review and
approval by Planning staff. Modifications deemed not minor by the Community
Development Director may require review and approval as an amendment to the
Sign Program by Planning staff.
4. The approved use and/or construction is subject to, and shall comply with, all
applicable City Ordinances and laws and regulations of other governmental
agencies. Prior to construction, the applicant shall identify and secure all applicable
permits from the Building Division, Public Works Department and other affected City
divisions and departments.
5. This Sign Program (PLAN21-053) shall be valid for six months from the approval or
until October 6th, 2022, and shall be null and void if a building permit is not issued or
a time extension granted prior to the expiration date
6. Exterior Lighting. All exterior lighting shall be energy efficient where feasible; and
shielded and directed downward and away from property lines to prevent excessive
glare beyond the subject property.
7. The building techniques, materials, elevations and appearance of this project, as
presented for approval by the Planning Commission on March 29, 2022 shall be the
- 4 -
same as required for the issuance of a building permit. Any future additions,
expansions, remodeling, etc., shall be subject to the review and approval of the
Community Development Director.
Community Development Department, Building Division
8. The design and construction of all site alterations shall comply with the 2019
California Building Code (CBC), 2019 California Plumbing Code (CPC), 2019
California Electrical Code (CEC), 2019 California Mechanical Code CCMC), 2019
California Fire Code (CFC), 2019 California Energy Code, 2019 California Green
Building Standards Code and City of San Rafael Ordinances and Amendments.
9. A building permit is required for the proposed work. Applications shall be
accompanied by a complete sets of construction drawings. to include:
a. Architectural plans
b. Structural plans
c. Electrical plans
d. Site/civil plans (clearly identifying grade plane and height of the building)
e. Structural Calculations
f. Title-24 energy documentation
Prior to issuance of building permit:
10. Construction activities shall comply with City’s Noise Ordinance.
The foregoing Resolution was adopted at the regular City of San Rafael Planning
Commission meeting held on the 29th day of March 2022. The Planning Commission’s
Action is final unless it is appealed to the City Council within five (5) working days
pursuant to San Rafael Municipal Code Section 14.28.030 - Filing and time limit of
appeals.
Moved by Commissioner _____________ and seconded by Commissioner
________________.
AYES: COMMISSIONERS
NOES: COMMISSIONERS
ABSENT: COMMISSIONERS
SAN RAFAEL PLANNING COMMISSION
ATTEST: BY:
Leslie Mendez, Secretary , Chair
ATTACHMENT:
MAYOR ALBERT J. BORO
VICE MAYOR GREG BROCKBANK
COUNCILMEMBER DAMON CONNOLLY
COUNCILMEMBER BARBARA HELLER
COUNCILMEMBER MARC LEVINE
Community Development Department
1400 Fifth Avenue, P.O. Box 151560, San Rafael, CA 94915-1560
Phone: (415) 485-3085 • Facsimile: (415) 485-3184
July 25, 2011
Ms. Nancy Thomas
Howard & Howard
c/o Chrysler Group Realty
1000 Chrysler Drive
Auburn Hills, MI 48326
Re: Zoning Verification Letter
[INF 11-016] 610-620 DuBois Street. (APN: 013-041-29)
Dear Ms. Thomas:
You have requested verification of zoning, permit and building code compliance for the property
listed above located in the City of San Rafael. City staff has reviewed the permit history and
zoning regulations applicable to the site, and the zoning and site summary information you have
requested is as follows:
Address, APN and Zoning District
The subject site at 610-620 DuBois Street, (APN: 013-041-29), is currently zoned
Planned Development (PD1542) District. A copy of the PD1542 which lists the allowed
uses and development standards is attached. The existing auto sales and service use
along with the associated parking has been appropriately allowed by the City and is
therefore, deemed a legal use.
The nonconforming use regulations, building height and floor area limits can be found in
SRMC Chapter 14.16. The Zoning Ordinance is available on the City’s web site at
http://www.cityofsanrafael.org. Click on “Municipal Code” under the Online Services
section and navigate to Title 14. The San Rafael Municipal Code is also accessible
online at the following website address: http://www.municode.com. Please navigate to
Section 14.16.270 for nonconforming structures and uses, and Section 14.18.040 for
parking requirements.
Zoning Entitlement History
The zoning permit history documented in City files is attached.
Acronyms of entitlements defined: ED = Environmental and Design Review Permit ; UP =
Use Permit; SR = Sign Review; V = Variance; BP = Banner Permit.
Date: 7/25/2011
Page 2
Community Development Department
1400 Fifth Avenue, P.O. Box 151560, San Rafael, CA 94915-1560
Phone: (415) 485-3085 • Facsimile: (415) 485-3184
Note: The City staff cannot definitively determine compliance with all applicable sections
of San Rafael Municipal Code Title 14 (Zoning Ordinance) without, i) receiving a recent
to-scale site plan and/or survey with details showing the current developed conditions,
and ii) conducting a comprehensive site inspection to determine whether site
improvements comply with current development standards (such as setbacks, lot
coverage, height, landscaping, usable outdoor area, etc). Site inspections cannot be
conducted without a recent detailed site plan and/or site survey.
San Rafael General Plan 2020
The San Rafael General Plan 2020 designates the site General Commercial.
Adjacent Zoning and Land Uses
Parcels abutting the site have the following zoning designations:
North: Across from W. Francisco Blvd.: General Commercial (GC); undeveloped
South: Planned Development (PD1512); commercial uses
East: Industrial (I); industrial uses
West: General Commercial (GC); commercial uses
Code Enforcement Status
A review of the City permit tracking system (CRW) on July 25, 2011, revealed no active or
unresolved zoning code or code enforcement violations or complaints on the subject
property. You may contact the Code Enforcement Division for further information, at (415)
458-5038.
Building Occupancy
A review of the City permit tracking system software (CRW) on July 25, 2011, revealed no
outstanding or unresolved building code violations. Planning Staff cannot verify building and
fire code compliance. You may contact the Building Division at (415) 485-3367 for further
information regarding status of permits, approved occupancy and as-built conditions. You
can also view permit history online at http://www.cityofsanrafael.org. Click on “ePermits:
Project and Permit Status” under the Online Services section
Should you have any questions or comments, please do not hesitate to contact me at (415)
485-3397 or Sarjit.dhaliwal@cityofsanrafael.org.
Sincerely,
Sarjit S. Dhaliwal
CITY OF SAN RAFAEL
Associate Planner
Enclosures: PD Ordinance no. 1542;
List of zoning files for 610-620 DuBois Street.
General Plan 2040 Consistency
General Plan 2040 (GP2040) was adopted on August 2, 2021, to guide future growth and
development for the next 20 years. Table I below evaluates consistency of proposed project to
relevant GP2040 policies. Staff comments are listed in italics.
Table I GP2040 Policy and Consistency
Policy Consistency
Neighborhoods Element
Specific to the Near Southeast Neighborhood where the project site is located, GP2040
highlights the importance of protecting and maintaining industrial and commercial uses due to
the area’s central location and lack of alternate locations for these uses.
NH-3.9: Industrial Area Design Improvements.
(B) Upgrade the condition and appearance of
properties as redevelopment or remodeling
occurs.
Consistent. The proposed sign program
would upgrade the existing property’s
appearance with new signage as part of a
remodeling effort.
Given the site’s proximity to areas zoned
as industrial (I), the proposed sign
program is relevant to the General Plan’s
design improvement policy
NH-3.10: Highway 101 Frontage.
Encourage the use of properties facing Highway
101 with uses that take advantage of their freeway
visibility. Appropriate uses include automobile
sales, bulk retail sales, region-serving retail uses,
hotels, and similar uses.
Consistent. The proposed sign program
would take advantage of freeway visibility
from Highway 101 on the north elevation.
The site’s use as a luxury car dealer and
auto service provider also aligns with what
is considered “appropriate use” by
GP2040.
Community Design and Preservation Element
In Commercial and Industrial Districts, GP2040 states the importance of recognizing and
preserving design elements that contribute to the economic vitality, functionality, and visual
quality of the area. As the oldest industrial area in the city that provides about 2,800 jobs,
retention of successful business is vital to the Near Southeast neighborhood.
CDP-2.5 Industrial Districts
(A) Where feasible, develop and implement urban
design improvements such as … signage in
commercial and industrial areas through the
development review process.
Consistent. The proposed sign program
would replace temporary signs with
permanent signs that adhere to brand
guidelines of luxury cars, in line with its use
of an automobile dealership. The signage
provided would improve the appearance of
the site beautify the industrial area.
CDP-2.6 Gateways
Provide distinctive, attractively designed
gateways into the city and its major districts.
Gateways should optimally convey a sense of
arrival, reinforce a positive image of the city, and
help define a unique identity for individual districts.
Consistent. With reference to Figure I, the
project site is in/around one of San
Rafael’s Major Gateway Elements. The
proposed sign program would contribute to
the area’s commercial and business
district identity.
CDP-4.11: Lighting
Encourage lighting for safety and security while
preventing excessive light spillover and glare.
Lighting should complement building and
landscape design.
Consistent. Proposed signs are either
internally illuminated or have concealed
lighting to prevent excessive light spillover
and glare.
PLAN21-053 – Exhibit 4
PC March 29, 2022
CDP-4.12: Commercial Signage.
Encourage commercial signage that provides the
visual identification necessary for business
success, while enhancing the building,
streetscape, and surrounding area.
Consistent. The proposed sign program
would provide the business with visual
identification necessary for success while
enhancing the building frontage and
streetscape.
Economic Vitality Element
GP2040 states the importance of enhancing the character of the city’s business districts to
create a positive environment for business and investment.
EV-3.1: Business Areas.
Strengthen the positive qualities of each business
area in San Rafael to create a stronger sense of
place and brand identity.
Consistent. The proposed sign program
would replace temporary banner signs
with permanent signage. It is a form of
property improvement that strengthens the
brand identity of the business located in
Near Southeast as well as the business
area identity of Southeast San Rafael (the
economic engine of San Rafael).
Figure I Topography, View Corridors, and Major Gateway Elements
Zoning Ordinance Consistency
Table I Summary of Project Consistency with Sign Program Regulations (Staff comments are listed in italics)
Zoning Ordinance Consistency
14.19.046 - Sign Programs
(A) Purpose
Proposed sign program is intended for the unique use of a luxury automobile dealership with the purpose of
addressing multiple signs for the use and opportunities for flexibility in the number and size of signs.
(B) Applicability
Signs proposed are in a Planned Development (PD) district.
(C) Design Continuity
Colors for each sign are standardized based on official branding for each luxury car logo. Proposed materials for all
signs are acrylic and cement plaster with ACM panels and bronze frames for the background.
(D) Findings Required for Approval
1. All of the signs contained in the program have one or more common design elements such as placement,
colors, architecture, materials, illumination, sign type, sign shape, letter size and letter type;
The proposed sign program has a consistent and common design theme, using acrylic and cement plaster for
the sign materials, Aluminum Composite Material (ACM) panels and bronze frames for the sign background, and
internal or concealed white LEDs for illumination. The sign program only proposes wall signs and does not
propose window, marquee, projecting, blade, mansard, awning, or freestanding signs. Colors for each sign are
standardized based on official branding for each luxury car logo. With regards to placement, all signs are to be
installed justified and/or centered in each location.
2. All of the signs contained in the program are in harmony and scale with the materials, architecture, and
other design features of the buildings and property improvements they identify, and the program is
consistent with the general design standards specified in Section 14.19.054;
The existing structures read as a single L-shaped building set back from the streets in an industrial and
commercial area, near U.S. 101. The proposed sign program is consistent with the general design standards
specified in SRMC Section 14.19.054, where the proposed signs have a similar style to the modern design of
the building and is compatible with signs on surrounding commercial and industrial buildings. The proposed signs
will not impair the visibility of existing and surrounding signage, nor will it affect signage on adjacent properties.
The proposed signs are also designed to use the same materials and manner of illumination as existing signs.
3. The amount and placement of signage contained in the program is in scale with the subject property
and improvements, as well as the immediately surrounding area.
PLAN21-053 – Exhibit 5
PC March 29, 2022
Sign programs for PD zoning do not specify limits on numbers or size of signs and is intended to allow for
flexibility. The sign program proposes sign sizes that comply with SRMC Section 14.19.064, which limits
overall sign signage to one square foot per linear foot of building frontage, up to 200 square feet. While
SRMC Section 14.19.061 limits the number of signs to two permanent signs per business frontage, sign
programs provide opportunities for flexibility. The sign program proposes a total of 31 signs on the site’s
three different frontages, facing Du Bois Street, Rice Drive, and US 101/SMART corridor.
14.19.053 - Location, Placement and Design of Signs
(A) On -Site Location Only
All signs would located on-site.
(B) No Obstruction of Exits, Windows and Safety Equipment
No proposed sign would interfere with exits, windows, or safety equipment.
(C) Maintenance of Adequate Sight Distance
No sign would impede or obstruct visibility of vehicles or persons entering or exiting doorways or driveways.
(D) General Placement of Signs.
All proposed signs would be placed on the street front face.
(E) Frontage on Corner Lots.
Project site is located on a corner lot with frontage on two (2) streets–Du Bois Street and Rice Drive – and U.S.
101/SMART. Proposed signs would be placed on both street frontages and U.S. 101 and adhere to permitted square
footage for each building front.
14.19.055 - Illumination standards.
(B)(1) Illumination that is permitted. Internal illumination.
Proposed signs would be internally illuminated and concealed, where the rays of illumination project towards the
edge of the sign. Refer to pages 10-12 of the plan set (Exhibit 3) for design specifications.
14.19.064 - Commercial, Office, Industrial, Marine Related Districts (Permitted Sign Area)
(A) Single-Tenant Buildings
Refer to Table 1 in Staff Report