HomeMy WebLinkAboutLR Jean and John Starkwater Shoreline Park - Interpretive Signage Master Plan - February 2007Jean and John Starkweather Shoreline Park
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Interpretive Signage
Master Plan
Marin Conservation League
(2/20/2007)
Table of Contents
1.
Overview
5
2.
Project Objectives
6
3.
Planning Process
7
4.
Interpretive Strategy
8
5.
Outline of Signs & Interpretive Features
9
6.
Plan of Sign Locations
10
7.
Sign Content & Design Prototype
18
8.
Costs and Maintenance
23
9.
Funding and Implementation
25
Appendix
a. Credits & Participants
b. Design Criteria
c. Text for Sign Prototype
d. Cost Estimate
e. Outreach Mailer & Powerpoint Presentation
3
Overview
Jean and John Starkweather Shoreline Park is a community asset of great value to San
Rafael. As a recreational resource, the park provides two -and -a -half -miles of public
pathway for walking, running, bicycling, birding, fishing, sitting, socializing and
contemplation. Although only 100 feet wide in most places, the park's value as open
space is greatly multiplied by the expansive openness of San Francisco Bay.
As a natural resource, the park embraces both the open water and mudflat habitats of the
Bay and a mosaic of adjacent wetland and other environments, many of them recently
restored or improved. Resting almost entirely on artificial fill, the park also represents a
provocative history of human activity, currently fronting the entire range of local land
uses from residential to commercial to industrial.
The recreational, natural and historic values inherent in Shoreline Park form a varied
interpretive resource that can be developed to enhance and enrich the experience of all
those who enjoy the park. That enhancement of the experience of Shoreline Park is the
overall goal of this Interpretive Signage Master Plan. The plan provides a framework for
the content, design and placement of a comprehensive series of signs in the park, and
suggests steps necessary for funding and implementation.
With such an interpretive program, Shoreline Park can become an expression of San
Rafael's renewed relationship not only with its waterfront, but also with its larger natural
environment and historical heritage.
5
Project Objectives
Starkweather Shoreline Park combines rich natural habitats with diverse human activities.
The many visitors here represent a wide range of cultural and economic backgrounds,
ages and interests, and they come to the park for a wide range of reasons. The overall
goal of interpretive signage at the park is to engage these varied visitors, enriching their
experience of the special qualities of the place. To achieve that goal, the Interpretive
Signage Plan addresses the following key objectives:
• Provide a comprehensive framework for the development of provocative signage
educating visitors about the history, natural history, natural resources and
processes, economic and ecological values, and on-going stewardship of the
Shoreline Park environment.
+ Propose the number and location of interpretive signs, together with supporting
orientation and regulatory signs.
• Recommend coherent and compelling sign content, demonstrating stylistic and
message consistency.
• Recommend criteria for attractive, consistent and code -compliant graphic design,
and provide a prototypical sign design demonstrating the criteria.
+ Establish an estimate for implementing the Interpretive Signage Plan, including
construction documentation, construction and maintenance costs.
+ Provide MCL, City staff and others with a strategy for Plan implementation.
■ Provide an effective fundraising tool to marshal resources for Plan
implementation.
• Involve the diverse users of Shoreline Park and build community cooperation and
partnerships for this and future efforts.
C8l
Planning Process
To meet these objectives, the Interpretive Signage Plan was developed through the
following basic steps:
Site assessment. The process began with a site visit and exploration of interpretive
possibilities. What exists in the park and who visits it were both noted—the species and
processes in the environment, and the demographics and activities of users. Preliminary
possibilities for signs and related interpretive features were also noted. Many additional
site visits followed as the Plan developed.
Stakeholder interviews. Guided by the project's advisory committee, the consultant then
conducted individual or small group interviews with a range of people interested in the
park to familiarize them with the project and gather ideas for possible learning objectives
and content. The basic questions posed were, "What do you experience here and what
would you like to know about the place? What information would enhance your
experience?" The answers became the building blocks for the Plan. (See appendix for
lists of those interviewed and the MCL advisory committee.)
Draft schematic plan. Based on the information derived from the site and stakeholders, a
schematic plan of sign locations and basic content was drafted, together with design
criteria for the signs' physical expression. In this process, interpretive features were
carefully integrated into the park design. Through a process of review with the advisory
committee, this information was refined to form the core of the Master Plan. (See
appendix for Design Criteria.)
Prototypical sign design and estimate. The signage design criteria provided the basis for a
prototypical sign design of a typical interpretive sign panel and support structure. From
these and the schematic plan, an estimate was developed, including costs for sign design
development and construction documentation, as well as fabrication and installation. In
recommending the number, sizes, materials and design of signs, an effort was made to
balance considerations of initial cost, durability and maintenance costs, and project
quality. This material was again reviewed with the advisory committee, refined and
incorporated into the Master Plan. (See appendix for Estimate.)
Public outreach mailing and meeting. A simple mailing was distilled from the Plan to
inform the public about the project, elicit comments by email or phone, and invite people
to learn more and comment on the Plan at a meeting of the San Rafael Park and
Recreation Commission. The mailing included addresses within 300 feet of the park,
nearby homeowner and neighborhood associations, and other interested members of the
public. (See appendix for mailing material and Powerpoint presentation slides.)
Final interpretive Signage Plan. The final Master Plan was prepared, incorporating
public, advisory committee and Park and Recreation Commission comments.
7
Interpretive Strategy
What people carry in their minds greatly affects how they experience a place. The
strategy of the proposed signage at Shoreline Park is to increase and sharpen the
perceptual tools that people bring with them to the site, and thereby to expand their
experience, enjoyment and appreciation of the place.
Integration with environment. To do so, the signs work in close concert with other
features of the site. They are located where the content they present can be directly
experienced, blending information and environment. They also are designed to integrate
both with the overall shoreline environment and with other design elements of the park.
Diverse content. Like the environment itself, the content of the signs is characterized by
great diversity, engaging people with the wide range of information presented. Topics
span from the identification of particular species to the place -making decisions of
individual landowners; from ecological dynamics to historical events; from tidal pulls, to
food chains to the political process. This diversity of subject matter is emphasized and
made accessible by breaking the information into discrete pieces, with quite different
pieces often placed next to each other, enlivening both.
Unifying themes. Also like the environment, overall themes emerge from and bring
together the diverse content of the signs into a comprehensible whole. Perhaps the
strongest theme in the Shoreline Park signage is the interaction of natural history and
human history to form the place that we experience today. A related theme is the
creativity of both people and nature in shaping the environment over time and into the
future. Another is the theme of community, again both human and natural. Such themes
help make sense of the range of information given, and help make the place meaningful
to people.
Range of learning styles. The signs and other interpretive features are designed to engage
the variety of ways in which people learn. They address a range of interests in a range of
ways. Scientific facts, first -person quotes, narrative descriptions and other styles of
information each may spark the attention of different readers. Lively language is
integrated with compelling visual material, again in a range of expressions from historical
documents, to photographs to drawings. In addition to sight, the text and titles also
invoke other senses, including sound, smell, taste and texture. For those who learn best
by doing, or through social interaction, or kinetically, special interpretive features
reinforce three key themes.
Basic orientation. "Where am I7 is the first thing that most visitors want to know about a
place, and is the first step to building environmental awareness. The Shoreline Park
signage will address this basic need with orientation signs at the major park entries and
will also include a small orientation map on each interpretive sign.
Starkweather Shoreline Park Interpretive Signa e_Plan (Revised 2/20/07)
OUTLINE OF SIGNS & INTERPRETIVE FEATURES
Information is divided into three complementary types of interpretive features:
1) Orientation signs at main entry points. 2) Content signs interpreting particular sites,
species, experiences & processes, while continuing to orient people along the path.
3) Thematic features reinforcing key themes within the content.
Sign numbers (# column) are keyed to the Plan of Sign Locations. The sequences of signs
suggested below move from north to south, although they might be experienced from
either end, or from intermediate entries—only rarely will they be experienced in totality
and in sequence. Therefore, they are designed to work both independently and in
sequence, reinforcing content without redundancy.
I. Orientation Signs
The basic logistical and orientation information needed to experience the park.
#
Description
Content
all
Distinctive monument sign
Park name and logo to establish park identity.
incorporating both
Welcome text with invitation to enjoy particular
permanent information and a
park uses (walking, biking, fishing, etc.), including
means of accessing changing
the interpretive information. Basic introduction to
notices & postings. Design
ecology & history of park. Synopsis of park rules,
as variation of Content Sign
including the rationale behind them. Invitation to
prototype, sized for greater
volunteer to assist in park upkeep & improvements.
amount of information and
Where to obtain additional information about the
for visibility of Park name.
park, including sign translations, brochures of sign
content and changing postings (city web site,
Located at major park
Pickleweed Community Center, etc.). Links to
entries.
information about other hiking, bicycling &
interpretive trails, including the Bay Trail; also to
relevant organizations. Acknowledgment of those
responsible for creating and maintaining park.
Logos of partnership groups. Donor recognition, as
needed.
Graphics:
Orientation map of entire park. Possibly maps
showin linkage to other trails & sites.
i.
North entry.
ii.
Bellam Boulevard entry.
iii.
Shoreline Parkway entry.
iv.
Pelican Way entry.
v.
South Pond entry.
vi.
Bay Park entry.
G
Jean and John Starkweather Shoreline Park
Interpretive Signage Master Plan
Plan of Sign Locations
Keyed to "Outline of Signs & Interpretive Features"
,Can&aipt Associates
12/20/06
Base map from San Rafael Shoreline Park Master Plan, MPA Design
10
II. Content Signs
The core interpretive signs describing basic aspects of the site's history, natural history
and ecological processes to enhance visitor enjoyment and understanding of the park.
#
Description
Topics
all
Simple, durable elements in
[See below for specific content possibilities.]
keeping with the shoreline
All signs include park name, City logo, web
environment. Designed to avoid
site link & hard copy source of sign
disrupting views & openness of
translations in Spanish & Vietnamese.
shoreline, while easily legible.
Placed at edge of path, with half the
Graphics
signs on the water side and half on
Accommodate full color. Incorporate color
the inland side. Precise locations to
band or other device for consistency. Small
consider relation to content and
orientation "you are here" diagram on each
overall rhythm created by the signs.
sign, with mileage to either end of park.
1.
What happened to San Rafael's salt
(Tiscornia Marsh.) As remnant of the once
marsh?
extensive salt marsh. Importance of salt
marsh ecosystem to Bay ecology.
Subtext box or captions: Relation of
shoreline to downtown and to Bay.
Highlight historical Mission and commercial
developments. Salt marsh preservation.
Graphics: Original shoreline and marsh
overlaid on current development (aerial).
Historic maps & photos. Cordgrass.
2.
Can you connect the dots?
(Marin Islands.) Note the `dots' of nesting
egrets, herons & gulls on the islands, during
spring and early summer. Later, the feeding
young and adults in the shoreline wetlands.
Life cycle ties to seasons.
Subtext: Evidence of native American use of
Marin Islands (?). Their use of the Bay.
Were the islands a refuge for Chief Marin?
Ownership history of the islands.
Subtext: When the first native Americans
arrived, the islands were hills, connected to
11
12
the mainland. The size & shoreline of the
Bay has changed with changing sea levels
during the recent Pleistocene. Mudflats and
shallows still extend to the islands.
Graphics: Drawings or photos of nesting
egrets & gulls. Diagrams of Pleistocene
shoreline changes. Miwoks in tule canoes.
Heron & egret i.d.; gull i.d. (most common
gulls only).
3.
Fresh water, or salt?
(Spinnaker Wetlands and Lagoon.)
(in)
Emphasize different species & adaptations in
different habitats—deep and shallow water,
fresh water, brackish and salt water habitats.
Black -necked stilts, nesting & chick raising.
Diving and dabbling ducks.
Subtext: Smell the salt? Sources of salt in
seawater. Seasonal changes in salinity. Land
life evolving from oceans, carrying ocean
chemistry with them. Anaerobic bacteria.
Subtext: Residential land use.
Graphics: Brochure photos of early houses.
Pond ducks, stilt, avocet i.d.
4.
When did you arrive on the island?
(Murphy Rock.) The extensiveness and
history of fill. The entire trail from any entry
to this one spot is fill. You would be walking
on water.
Subtext: Waves in water, waves in land.
Listening to waves on the beach. Generation
of waves. Sound waves. Seismic waves.
Filled land prone to liquefaction.
Graphics: Aerial photos of levees first
reaching Rock (along current Bellam entry
path). Diagrams of storm -generated waves &
of seismic epicenter.
5.
Where do all the ducks go?
Seasonal migrations. Importance of Bay for
stopovers, wintering and breeding. Ties to
seasonal food sources.
12
13
Subtext: Feel the wind. The Bay's seasonal
weather patterns. Winter storms and summer
fogs. Relate wind direction to spiral form of
winter storms or pull of sea air inland from
summer heat. Connection of climate and
weather to specific place and global forces.
Graphics: Flyway maps. Aerial photos of
winter storm & summer fog. Bay ducks i. d.
6.
What's a hill doing here?
[Inner path loop.] (San Quentin landfill.)
(in)
History of the landfill. What archeologists
might find. Methane release. Global climate
change could leave this high point barely
above sea level. The global impact of human
actions.
Subtext: Reference Miwok shell mounds,.
Reference Marin's current landfill filling
wetland. Reducing waste.
Subtext: Observable peaks and ridges,
shaping the Bay. Why Mt. Tamalpais
appears out of alignment. Continents adrift.
Tectonic plates & movements.
Graphics: Cross-section showing debris.
Photo of dump burning. Miwoks at a
midden. Local peaks and ridges identified.
Pangaea breaking up.
7.
Why plant natives?
(MMWD Pond.) 2001 wetland restoration.
(in)
Native plants as adaptive expressions of
place. Native animals and insects adapted to
native plants. Life as an expression of
change. Planting natives as a way for people
to root into a place.
Subtext: Wildlife corridor planting at
Shoreline Green. Importance of adjacent
upland habitat to wetland ecology.
Subtext: Care and watering needed to
establish natives. Planting from seeds or
containers. Adaptations to drought.
13
14
Subtext: Water management & conservation.
Graphics: Native plants i.d. (& insects).
8.
How's the Bay taste?
Species caught here. Seasonal migrations
and life cycles. Threatened & healthy
fisheries.
Subtexts: Health hazards from contaminated
fish. Mercury in Bay from gold rush.
Subtext: Exotic species in the Bay.
Subtext: Miwok fishing techniques.
Graphics: Diagram of exotics & displaced
natives. Bay fish, crustaceans, etc., i.d.
9.
Are we turning history's tide?
(Bayview Marsh.) 1987 wetland restoration.
(in)
Early milestone project in restoring
Shoreline habitat. Tie to Bay -wide
restoration ethic and efforts. Who helped
save the Bay? BCDC, Save the Bay, etc.
Subtext: Daily tidal rhythms, flooding marsh,
exposing mudflats. Mixing of salinities by
tides. Bay salinities relative to organisms.
Adaptations to salinity.
Subtext: Watching moonrise over the Bay, a
tidal `moon gauge'. Concept of a liquid
planet, geologically & biologically fluid.
Graphics: Comparative photos of Bayview
Marsh—before & after. Photos of people.
Salt marsh plants i.d.
10.
How many miles per gram?
(South Pond.) 2005 wetland restoration.
(in)
Shorebird seasonal refueling stop on
mudflats. The huge distances traveled. The
importance of refueling stops like the Bay.
Mudflat ecology.
Subtext: Hear the freeway? Note Richmond -
San Rafael Bridge. Impact of it and Golden
14
POSSIBLE FUTURE SIGN AT CANALWAYS:
12. Wetland, or dry? Sources of seasonal wetlands and their
(in) importance to a diversity of organisms.
Adaptations to seasonal change.
Subtext: Importance of seasonal rainfall to
Bay area. Importance of water to life.
Connection of rainwater to sea water.
Origins of water in early planetary
consolidation and bombardment.
Subtext: The Bay's fall colors, golden
cordgrass and red pickleweed.
Graphics: Diagram of water cycle.
Raptors & prey i. d. (mammals, lizards,
insects, etc.).
15
Gate Bridge on Marin development. Daily
commutes. Human migrations. A mobile
species. Energy, air & land use impacts and
choices. Note tankers to and from visible
Point Richmond oil tanks.
Graphics: Mudflat food chain drawing.
Shorebird i.d.
11.
Why is this shoreline straight?
History of dikes and filling, including those
involved in development of shoreline. Extent
of original open water and salt marsh.
Commercial/industrial land uses.
Subtext: Original hydrology & ecology of
Bay. Original inhabitants. Original inland
riparian wetlands and flood plains.
Subtext: Continuing connection of Bay to
inland rivers and to ocean. Shipping of
California agricultural produce and import of
international produce.
Graphics: Aerial photos of the early levees
straight across water. Dredges in operation..
San Francisco Bay watershed, including
Central Valley & Sierra, showing original
shoreline & extent of subsequent fill.
POSSIBLE FUTURE SIGN AT CANALWAYS:
12. Wetland, or dry? Sources of seasonal wetlands and their
(in) importance to a diversity of organisms.
Adaptations to seasonal change.
Subtext: Importance of seasonal rainfall to
Bay area. Importance of water to life.
Connection of rainwater to sea water.
Origins of water in early planetary
consolidation and bombardment.
Subtext: The Bay's fall colors, golden
cordgrass and red pickleweed.
Graphics: Diagram of water cycle.
Raptors & prey i. d. (mammals, lizards,
insects, etc.).
15
III. Thematic Features
These three features combine language and environment to enable visitors to experience
the primary interpretive themes of the park. Since these are not actual "signs," it is
recommended that they be considered for inclusion in future amendments to the overall
Shoreline Park Master Plan.
#
Description
Content
all
Each is a unique environmental
[See conceptual descriptions below and
feature integrated into the park
conceptual designs in Appendix E.] These
design. They occur at the north end,
features provide a kinetic or spatial learning
center, and south end of the park,
experience, complementing the text -based
establishing a thematic framework
and visually -based Content signs. They
for the interpretive experience.
invite active participation by individuals or
Materials are kept simple,
groups, accommodating those who learn best
consistent and compatible with park
by `doing' (activities) or `sharing' (social
design and experience.
interactions).
A.
Community Circle
A circle of stones or pavers set close enough
for conversation across the circle. Each is
embossed with a name & pictograph
Theme: The land is a community of
representing a significant species or element
which we are apart.
of the shoreline community. The floor of the
circle could be comprised of crushed oyster
shells (connoting Miwok use of the
shoreline) seeded into concrete and contain
arrows (perhaps in stone or metal) showing
the web of energy exchanges linking each
element to the others. A flat circular sign
panel set at seat height within the east side of
the circle contains text over -viewing the
experience, including suggestions for role-
playing the various members of the natural
community. It might begin, "Welcome to the
neighborhood ...."
B.
Land Puzzle
A large-scale diagrammatic map integrated
into the existing paved pathway, showing the
main properties fronting Shoreline Park,
Theme: The land is the subject of
based on the park master plan. Properties
human creativity and disruption,
could be seeded concrete panels delineated
ultimately of human responsibility.
by scored or metal edges. Metal text panels
We exercise that responsibility
or lettering could be set flush within each
through public processes.
panel giving significant information about
16
17
the parcel, such as when it was filled, when
developed, use, size, etc. A vertical sign
panel, set just outside the path of travel,
contains text about the history of fill and land
use along the shoreline, as well as
suggestions for role-playing the various
human decisions that have created (and are
creating) the shoreline. It might begin, "The
central question of the shoreline is what we
want to do here as a community ...."
C.
Sun Spot
A slightly raised, slightly convex overlook of
the Bay, embossed with a spiral that forms a
timeline of the 13.7 billion year history of the
Theme: Our daily experiences and
cosmos, marking events of significance to
actions take place within the larger
the particular experience of Shoreline Park.
contexts of environment, earth,
For instance, the creation of the hydrogen in
universe and time.
the Bay's water (within a second of the Big
Bang), the gold in California's hills
(supernovas), the birth of the sun (4.5 billion
years ago), the consolidation of the earth (4.2
billion), the advent of life, the freeing of
oxygen by photosynthesis, plants coming
ashore, animals learning to breathe,
sequestration of carbon, appearance of fish
(crustaceans, amphibians, reptiles, dinosaurs,
birds, mammals), start of human technology,
start of symbolic thought. A line intersecting
the spiral aligns with sunrise on the spring
and fall equinox. Curved seat walls create a
simple viewing and sunning spot. A vertical
sign panel at the outer end of the spiral
extends the timeline upward (in greater detail
for the more recent past) and contains text
introducing the theme. It might start, "Let us
begin with a day, one rotation of the earth
around its poles ... "
17
Sign Content and Design Prototype
The attached prototype of Content Sign #1, `What happened to San Rafael's salt marsh?'
demonstrates how the proposed sign content and design criteria would be developed into
finished signage. It is also a good demonstration of the interplay of natural history and
human history that runs throughout the signs, and in fact the site.
The sign panel is designed as a 20 -inch by 20 -inch square sheet of carefully composed
text and graphics, digitally reproduced and adapted for outdoor installation by a process
known as `Porcelain Enamel.' The sign tells its story through a diversity of primary text,
sub -text, titles and captions, complemented by a similar range of graphics, including line
drawings, historical documents, photographs and diagrams. Unifying elements to be
included on all the signs include a color band with the park's name and the City's logo,
an orientation and mileage schematic, and where to find translations of the sign.
The prototype design shows the sign at a reduced size, followed by a portion of the sign
enlarged to full size to show actual type sizes. Actual scale prints of the full sign panel
prototype were provided to the City.
The sign support design proposes a simple sheet of steel, galvanized for outdoor
durability, rising to a curved profile that supports the sign panel at a height and angle
suitable for ease of viewing, either standing or from a wheelchair. The panel is attached
securely to the angled surface, and the structure is bolted into a concrete footing below
grade. The sign's simple, curved lines and durable materials fit well with other elements
of the park and with the overall shoreline environment.
The attached drawing shows the proposed sign support design in both front elevation and
side section. Photomontages show the sign design in context with its setting alongside
Tiscornia Marsh and the Shoreline Park pathway.
V.
Tiscotnia Marsh khat happened to San Rafael's salt marsh?
1817-1848
Cvnarcred to the Bay '
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Polite! rar Development
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Cra64 ne.Tarr n sari Re-] h
Inlhediv.eoe.
This remnant salt marsh is among the most productive lands in
San Rafael. These 10 acres of pickleweed and cordgrass convert up
to 80 tons of carbon dioxide into plant tissue each year. That's 8 times
more productive than wheat.
When the plants die back in autumn, they release a rich soup of nutrients
into the Bay, feeding millions of small creatures—plankton, mussels,
crabs, clams, shrimp and fish. These in tum feed predators of all sizes,
from snails to sturgeon to seals — including a flood of nesting, wintering
and migrating birds.
The natural community of San Francisco Bay depends on the productivity
of salt marshes. But Tiscomia Marsh is among the last of over 1,000
acres of marsh that once stretched from here to downtown San Rafael.
1965 g ��
Drawing the Line
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Sign Panel Prototype
(Shown at reduced size)
Original Open Water
0-- Shoreline Park
City of San Rafael
1Var 11 over in 1945,
i
I<nd adjacent
7
Inent Commission � �•'
reline Park
K
-�serve
.0
l` Pacific Cordgrass
liner = Spar[ina foliose
20
Detail of Sign Panel
(Shown at full size)
22"
N
N
Plan from Above
- Sign Face
Front Section
In Face
Had 3/8"
.el Plate
:h Welded
se Plate -
dn Support
ilvanized
er
brication.
21
Sign Face
F
Equal
Radii
.--i Concrete Footing
Side Section
Sign Support Design
Views of Sign Design in Park
i
T..r
W,,
r
MN
-AO
Viewed frontally as one pauses
to read, the signs have the visual
weight to hold their own in the
expansive shoreline environment
(while the galvanized steel
surface picks up the mottled
hues of water and sky).
"yrr su'wi .F,
74-1
Viewed from the side as one walks along the shoreline, the signs' thin profile recedes from view
(while their curved shape echoes the linearity of the walk and the energy of waves and wind).
22
Costs and Maintenance
The anticipated cost of implementing the Signage Master Plan consists of several
components, which are discussed below and detailed in Appendix D, the Preliminary
Cost Estimate. Estimated costs are based on the sign prototypes included in the Master
Plan, which were reviewed by experienced sign and steel contractors. Further refinements
during design development, as well as bidding climate, could affect estimated costs.
Hard construction costs include the production of the sign panel itself, fabrication of the
sign support system and installation of the sign. The recommended production process
for the sign panels is `Porcelain Enamel,' which is generally considered to be the most
durable full-color outdoor sign system and is the one with the longest track record.
Colored glass is fused to a steel substrate to yield a permanent image, which
manufacturers guarantee for 25 years against fading in outdoor conditions.
Galvanized steel, the recommended support system for the signs, also has a very long
history of use for signs and many other applications in tough outdoor settings, including
marine environments. The steel supports would be bolted to below -ground concrete
footings, a standard installation detail that allows the entire sign and support to be
removed for maintenance or repair. Stainless steel anchor hardware is recommended to
avoid `spalling' of the concrete. The size of the footings can be adjusted to fit with the
rip -rap underlying the site.
Costs of research and writing, Graphic design, and construction documents. Like any
information system, a significant portion of the cost of interpretive signs lies in
developing the information itself (research and writing) and delivering that information to
the viewer (graphic design). In addition, costs include the normal professional fees of
preparing accurate construction drawings for contractors to bid and construct.
Other costs. The costs include an allowance for the purchase of any rights associated with
particular images or artwork incorporated into the signs, as well as for illustrators to
develop custom artwork for the signs. Spanish and Vietnamese translations of the signs,
available both on-line and at the nearby community center, would be provided by the
City. A contingency addresses unforeseen design and construction costs.
Maintenance costs have been an important consideration in the recommendation of sign
materials and design. In addition to being highly resistant to fading, the Porcelain Enamel
sign panels are graffiti resistant; markers or paint are removable with non-abrasive
cleaners or solvents. The signs also have very good resistance to impacts, although once
cracked or chipped they may be ruined by rusting. For that reason, the attached estimate
indicates a potential life -cycle cost for replacing about 20% of the signs over a projected
25 -year life. It is recommended that replacement signs be `High Pressure Laminate'
(HPL) or `Fiberglass Embedment,' both of which carry a 10 -year guarantee at about a
fourth the cost of the more durable Porcelain Enamel. These lower cost options could
also be used to extend the life of the project in 10 -year increments beyond the initial 25
years. Digital artwork of the signs should be archived for use if replacements are needed.
23
Galvanized steel is among the most durable of outdoor materials, with generally low
maintenance costs. Should a sign structure be seriously damaged, the attachment detail
allows replacement using the same footing (or in severe cases, new anchor bolts could be
set). Although the galvanized finish is expected to protect the steel through the projected
25 -year service life, the estimate indicates a potential life -cycle cost for priming and
painting the steel at year 18, in the event that rust or pitting develops. Painting at 5-6
year intervals thereafter could extend the life of the steel beyond the initial 25 years.
Bottom line. The Content and Orientation signs, including research, design, fabrication
and installation, are estimated at $110,830. In rounded figures, the 12 Content signs cost
$5,135 each, and the 6 Orientation signs cost $8,200 each. The 3 Thematic features are
estimated at $45,500 or approximately $15,165 each. Although challenging, this budget
seems achievable through targeted funding as outlined below.
24
Funding and Implementation
Implementation of the Interpretive Signage Master Plan offers Marin, the City of San
Rafael and the new Shoreline residential and commercial community a rare opportunity
to showcase this emerging neighborhood, giving contemporary expression to its history,
natural history and future promise. The project could signal the wider community's
commitment to establishing a strong relationship to the Bay, drawing new visitors,
enriching their experience and stimulating further open space improvements connecting
people to the shoreline.
The key to funding the implementation of the Plan is marshalling participation from a
wide range of the community—including the Shoreline community, the city as a whole,
and regional funding sources—by breaking down the fundraising objectives into
achievable amounts that result in tangible improvements appealing to the interests of
potential donors.
Core grants. The support of regional and local foundations, agencies, corporations and
major individual donors will be key to implementing the project. These include
contributors that have previously participated in the development of Shoreline Park,
appealing to the further public benefit that the signage will provide. New potential
donors, especially those with particular mandates in the environment, education,
community development and design innovation, would also be approached.
Community benefits funding. The City could leverage its requirement that developers
fund community benefits as part of its land use approval process to provide a significant
funding source for installation of the signs. There are three such developments currently
pending immediately adjacent to Shoreline Park, fronting on the locations of
approximately half of the proposed signs. Among these developers are companies
capable of funding signage throughout the park. Further developments are likely in the
wider area between Shoreline Park and East Francisco Boulevard.
City participation. Support from the City of San Rafael in the form of project
management, contract administration and web site support will make a significant
contribution to completing the project. Direct funding of some capital improvements or
soft costs is also possible, especially for work that might catalyze additional support
and/or be recouped through future community benefits funding.
Other contributions. Fundraising from existing area businesses that benefit from the park
and its improvement could secure additional support. The residential homeowners
associations could also be approached to help fund signs, especially along the northern
reach of the shoreline that many homeowners use on a daily basis. Finally, smaller grants
from foundations, corporations or individuals could be sought for discrete elements of the
interpretive program, such as the three Thematic Features.
Catalyst funding in the form of foundation and community benefits support may already
be in the offing. MCL has requested modest additional assistance from the Marin
25
Community Foundation, which funded the Signage Master Plan, to help bridge the
planning process into implementation. These funds could be used to complete the
research and content development for the Content Signs (one of which was already
completed as the prototype design for the Master Plan). Having tangible content in hand
would further energize other fundraising. In addition, the pending Bay Park storage
development at the south end of the park has already committed to contributing to the
signage program as part of its improvements. The completion and installation of the signs
in that vicinity would further add to the momentum of the overall project.
Donor recognition as an incentive for contributions is inherent in the signage project.
Provision would be made on the Orientation Signs at each park entry to attractively list
the names (or small logos) of contributing organizations and individuals.
Next steps. With the Signage Master Plan in place, several interconnected actions would
get implementation underway:
• Continue to build the partnership between MCL and the City of San Rafael to
oversee implementation of the new signage.
• Designate an MCL coordinator to work with the City and continue to build
community support for the project.
• Form a City project management team to be responsible for all public aspects of
the project, including budgeting, grants and other fundraising efforts, coordinating
with the community benefits and development approval process, web site support,
contracting professional services, bidding and construction monitoring.
■ Continue the involvement of key stakeholders, including community
organizations, homeowner associations and area businesses and property owners.
■ Establish an implementation schedule through project completion.
• Fund and initiate catalyst efforts to help build project momentum.
• Review the project with potential core supporters, including foundation, agency,
corporate and major individual donors, and prepare targeted grants in accordance
with their criteria, grant -making cycles and deadlines.
• Plan a public launch of Interpretive Signage funding and implementation, perhaps
in conjunction with formally dedicating the South Pond portion of Shoreline Park.
• As resources become available, continue development of sign content and design.
26
Appendix
27
Credits & Participants
Sponsor
Marin Conservation League
Fundin
Marin Community Foundation
AdvisoLy Committee
J. Scott Feierabend
MCL Executive Director
Jean M. Starkweather
Former Member of MCL Board of Directors
Carlene McCart
San Rafael Director of Community Services
Stakeholders Interviewed
Margi Bonner
Shoreline Park Bird Census Group
Cory Bytof
City of San Rafael
Anthony Copioli
Marin Conservation Corps
Andy Easterlin
Bay Point Homeowners Association
Fred Grange
Grange Debris Box & Wrecking Co.
Len Nibbi
Bay Park office complex
Pickleweed Advisory Committee
(Group interview)
•5
Appendix A
George Salvaggio
WRA, Inc.
John Tune
San Rafael Parks Superintendent
Dorothy Veskey
Chair, Pickleweed Advisory Committee
Jody Wheeler
Spinnaker Point Homeowners Association
Tom Wilson
Canal Community Alliance
Consultants
William Carney, ASLA
Landscript Associates
Laura Hogan
Laura Hogan Design
Special Thanks
Marin History Museum
California Room, Marin County Library
California Coastal Conservancy
General Graphics Exhibits
Weiss Welding
Pickleweed Community Center
Golden Gate National Recreational Area
Note: The text and artwork herein are provided solely for use in this Master Plan.
30
Appendix B
Starkweather Shoreline Park Interpretive Signage Plan
Sign Design Criteria
1. Materials for Graphic Panels
a. Allow for high resolution and bright colors.
b. Durable in outdoor marine environment.
c. Graffiti resistant.
d. Vandal resistant.
e. Initial expense and life expectancy.
f. Expense/ease of replacement if damaged or at end of life cycle.
g. Cost/ease of routine maintenance.
[Example: Porcelain Enamel]
2. Construction Materials
a. Same criteria as for #1 above, except (a).
b. Character in keeping with outdoor marine environment.
c. Compatible with other park materials.
[Example: Galvanized steel.]
3. Form
a. Fit character of shoreline.
b. Minimize obstruction of views.
c. Simple design aesthetic.
[Examples: Vertical pillars or podiums creating regular rhythm, with
minimal impact on view.]
4. Size
a. Allow for ample information (text & graphic).
b. Enough room for text translations (also see 8.e. below).
[Example: pillar format at 20 x 20 ".]
5. Placement
a. Avoid encroachment on main path and running path.
b. Avoid interference with existing park uses and functions.
c. Place signs where topics being discussed are observable.
d. Place signs relating to adjacent land uses inland from path.
e. Sequence signs for both variety and continuity of topics.
f. Space Content signs along the same path at least 100 yards apart.
31
g. Relate to other park design features.
h. Maintain sense of park openness.
i. Keep turn -around spots for maintenance crews.
j. Consider ease of maintenance in planted areas.
[Example: Group some signs with other elements like benches, while placing
some signs far from other elements to avoid a sense of crowding.]
6. Accessibility
a. Adhere to ADA and local accessibility codes.
b. Low enough for easy reading from wheelchairs.
c. Place sign structures to avoid tripping hazards for visually impaired.
7. Detailing
a. Embed or otherwise protect edges of graphic panels.
b. Angle signs to minimize sun exposure.
c. Detail footing attachment to facilitate placement & replacement.
Graphic Design
a. Elements sized and styled for legibility.
b. Pleasing integration of text and graphic material.
c. Consistency & variety of presentation, including color.
d. Graphic style consistent with overall design.
e. Each sign to include an invitation (in Spanish & Vietnamese) to visit the
City's web site for a translation of the text or to pick up a hard copy at the
Pickleweed Community Center.
f. Incorporate consistent Shoreline Park banner and City logo.
g. Incorporate small, schematic `mile -marker' trail diagram at each sign.
h. Provide for acknowledgement of donors of individual signs (while
encouraging aggregation of donor recognition at the entry signs).
9. Hierarchy of Sign Types
a. Clearly distinguish types of signs to assist visitor comprehension.
b. Use similar family of materials and styles for all sign types.
c. Coordinate key themes and elements among signs to mutually reinforce
and enrich the overall experience and avoid redundancy.
32
Appendix C
Starkweather Shoreline Park Interpretive Signage Plan
Text for Sign Prototype (Content Sign #1)
Primary text:
Tiscornia Marsh
What happened to San Rafael's salt marsh?
This remnant salt marsh is among the most productive lands in San Rafael.
These 10 acres of pickleweed and cordgrass convert up to 80 tons of carbon
dioxide into plant tissue each year. That's 8 times more productive than
wheat.
When the plants die back in autumn, they release a rich soup of nutrients
into the Bay, feeding millions of small creatures—plankton, mussels, crabs,
clams, shrimp and fish. These in turn feed predators of all sizes, from snails
to sturgeon to seals—including a flood of nesting, wintering and migrating
birds.
The natural community of San Francisco Bay depends on the productivity of
salt marshes. But Tiscornia Marsh is among the last of over 1,000 acres of
marsh that once stretched from here to downtown San Rafael.
Captions:
Pacific Cordgrass
Spartina foliosa
[Line drawing or photo of plant.]
1817-1848: Connected to the Bay [Plat of downtown San Rafael.]
Boats navigate San Rafael Creek through salt marsh as far as C Street, carrying hay and
other supplies to the Mexican village at Mission San Rafael Archangel.
1892: Underwater subdivision [County map.]
After a half century of American enterprise, raised railroad tracks and roads crisscross the
marsh, facilitating fill. Underwater lots are platted for fill all the way to the Marin
Islands.
33
1940: Poised for development [Oblique aerial]
Tiscornia Marsh marks original shoreline in lower left foreground. Levee behind marsh
assists drainage of much of the flat land south of San Rafael Creek and Canal.
Downtown San Rafael is in the distance.
1965: Drawing the line [Aerial with former marsh & shoreline traced in.]
With the Golden Gate Bridge finished in 1937 and World War II over in 1945,
development pressure spurs rapid fill of remaining marsh and adjacent underwater lots.
In 1965, the Bay Conservation and Development Commission moves to halt fill at the
current shoreline, where today Shoreline Park begins to reconnect the city to the Bay.
Subtext:
Salt Marsh Preservation
BCDC and other groups work regionally and locally to preserve the 40,000 acres of salt
marsh remaining in the Bay, and to restore some of the 150,000 acres filled prior to 1965.
Other elements:
• Photo credits
• Jean and John Starkweather Shoreline Park [Banner on all signs]
■ City of San Rafael logo [Mission bell]
• Shoreline Park orientation map [Small schematic with mileage & sign location]
■ Invitation (in Spanish & Vietnamese) to visit Pickleweed Community Center or
City web site for translations of this sign.
• Space for sponsorship credit line, if needed [Typically at Orientation Signs only]
34
Appendix D
Starkweather Shoreline Park Interpretive Signage Plan
Preliminary Cost Estimate
(Revised 12/20/06)
35
Unit
Life -
Item
Quantity
Cost
Subtotals
Initial cost cycle
Content Signs Panels (Porcelain
Enamel)
12
$1,350
$16,200
Content Signs Support
12
$970
$11,640
Content Signs Installation
12
$320
$3,840
Research, content, coordination
$6,000
Graphic design & documentation
$12,000
Total for 12 Content Signs:
$49,680
Orientation Signs Panels
6
$4,000
$24,000
Orientation Signs Support
6
$1,500
$9,000
Orientation Signs Installation
6
$450
$2,700
Research, content, coordination
$1,500
Graphic design & documentation
$2,500
Total for 6 Orientation Signs:
$39,700
Illustrations & rights
$7,000
Translation (City will provide)
$0
Total other costs:
$7,000
Subtotal:
$96,380
Contingency (15%):
$14,450
Initial Cost for Signs:
$110,830
Major potential life -cycle costs (25
years)
Replace damaged panels (with 'HPL')
4
$600
$2,400
Prime & paint supports year 18
18
$250
$4,500
Life -cycle cost for signs ('07 $$s)
$6,900
Thematic Features Construction
3
$7,000
$21,000
Thematic Features vertical sign
elements
3
$2,640
$7,920
Research, design, documentation
$9,000
Contingency (20%)
$7,580
Initial Cost for Thematic Features:
$45,500
Life -cycle cost for thematic features:
3
$850
$2,550
Total Initial Costs:
$156,330
Total major life -cycle costs:
$9,450
Initial costs pro -rated by type:
35
Content Signs
Orientation Signs
Thematic Features
12 $5,136 $61,632
6 $8,204 $49,224
3 $15,167 $45,501
Note: Assumes content & design per Master Plan, and construction bids by 12/07.
All costs are estimates, pending negotiation of fees and bidding of construction.
36
Marin Conservation League
1623A Fifth Avenue
San Rafael, CA 94901
You're Invited!
The San Rafael Park & Recreation Commission
will review the proposed new
Jean and John Starkweather Shoreline Park
Interpretive Signage Master Plan
Calendared for 8:00 p.m.
Thursday, November 16, 2006
San Rafael Community Center
618 B Street, San Rafael
Public comment is welcome. Please plan to attend.
The Interpretive Signage Master Plan includes:
Appendix E
• Interpretive Signs covering the wide range of history and natural history that can be experienced along
the San Rafael shoreline. (See example on the reverse side of this flyer.)
• Orientation Signs at major park entries, with maps and guidelines for enjoying the park.
• Thematic Features reinforcing key themes and designed to engage the variety of ways in which people
learn about and experience the environment.
• Projected costs and strategies for implementing the interpretive signage program.
Come to the meeting and share your thoughts about this exciting community improvement.
22'
lixem:
What happened to San Rafael's salt marsh"
1817-1848
cmeesl,d ,e lka et
:�.
`
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1940
Pu`ed k��elopmr., -
oma P,wiw 1rar�w
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SenR Fcl ihse l0 arca orpkklcr d Wcordg—con,m up
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m,,,e pmduclne Ihan venal,
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010 dw gay, fsedinp millions ofsmdl crcoNres- pUnkwn- mussels.
mbs, d— shrimp and fi,h. Theo in lam fed prcdnlen ofell sizes,
frons snails to ..,—n deluding a R,od.1--iry wine I,
and mignling bird,
The --I uummnily ofSan fluneisca Bey dspauh In the pr h 1nw
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uuw.�ws.M1e; iae
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' ' Fbergless
Sign Face
Plan from Above
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Syn Face
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Sl Pla e
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Base Plate -
Sign Support
• Ga
all
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Front Section
Jean and John Starkweather Shoreline Park
Interpretive Signage Master Plan
Fiberglass
Sign Face
Ewa
Radf1 —•
I 1
Bseak-Away I Removable
�4 Concrete Foaling
Side Section
The sign shown here is one of 20 interpretive signs outlined in the new Signage Master Plan. The signs would
grace the two and a half miles of paths through Shoreline Park. Sign topics range from the identification of
particular species to broader ecological dynamics, and from particular land use decisions to larger historical
events. The unifying theme is the interaction of natural history and human history to form the place that we
experience today—helping to create a renewed connection to both the Bay and the larger environment.
For more information and discussion, please attend the November 16 meeting
of the San Rafael Park & Recreation Commission or contact Landscript Associates:
(41 S) 302-0110 or williamcarney@comcast.net
2
Jean and John Starkweather Shoreline Park
Interpretive Signage Master Plan
Marin Conservation League
SLark weather ShoreIine Park Sigriaee Master Plan
Objectives:
• Enrich the experience of the park
• Identify sign locations
• Outline compelling sign content
• Demonstrate graphic design
• Estimate costs
• Outline funding & implementation
• Involve the public
1
S[arkweather Shareli a Park 5i na a Master Plan
Process:
• Site assessment
• Stakeholder interviews
• Draft schematic Plan
• Develop prototype & estimate
• Public outreach & review
• Finalize Plan
5 arkweather ii cline Pant 5i na e M ste Plan
Interpretive Strategy:
• Work with the environment
• Work like the environment
(diverse topics & coherent themes)
• Engage varied learning styles
• Provide basic orientation
2
Starke t hcr Shoreline Park SignnPe Master Plan
1. Orientation Signs
• Establish park identity
• Welcome people to park
• Park map
• Park rules (with rationale)
• Invitation to volunteer
• Links to more information,
including sign translations
• Links to other trails & parks
• Donor & partner recognition
Starkwcaiher Shoreline Park Signage Master Plan
11. Content Signs
• Core interpretive signs
• Natural history
• History
• Ecological & historical
processes
'Cl
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Plan from Above
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SIeN laten, Eppel
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Frain Section Side Section
Sign Prototype
(Content Sign 1)
Sign Support
Prototype
11
5 und wcalhcr Shoreline Park Signa�c Mosler ['Ian
4:
Y
Front View
of Sign in Park
I
Stirkwmaicr Shoreline Park Sigmac %Iastcr Pian
Side View
of Sign in Park
5
Starkweathar S homIine Park Signage Master Plan
mw -
Content Sion 2. Maria Islands
Can you connect the dots?
Slark weal her Shoreline Park Signage Master Nan
Content Sign 4. Murphy's Rock
When did you arrive on the island?
9
SlaTkweather S h rcli pe Park Si ena ec Master Plan
Content Sign 6. San Quentin Landfill
What's a hill doing here?
S[arkweadnr ShomIine Park Signage Pv mocr Plan
. ;1.1
,i
I.
Ak
Content Sian 8:
How's the Bay taste?
7
5tarkweather Shnreline Park Signage Master PIui
Content Sign 9: Bayview Marsh
Are we turning history's tide?
51ar wcmher Shnrelinc Parte Signage Master Plan
Content Sign 10., South Park
How many miles per gram?
5larkweal her Shoreline Park Sieriace Masler Plan
Content Sign 11:
Why is this shoreline straight?
Starkwenlhcr Shorcline Perk Sienaes M1steir Plan
•A circle of stones forms an
outdoor classroom.
•A graphic icon of a common
Shoreline species is
mounted on each stone.
-Metal arrows embedded in
seeded aggregate concrete
show their ecological
relationships.
-For instance, "a" is hawk,
fed by "n" shorebird, which
depends on "h" clams, which
filters "I" plankton, etc,
•A sign on the central stone
explains this connectedness,
beginning "Welcome to the
neighborhood .. _"
Thematic Feature A:
LEGEND: a raptor b mouse c skipper d egret a loyon I harbor
Community Circle seal g lish h clam I plankton j ghost shrimp k bacteria I shark
m cordgrass n avocet o person p fence lizard
Starkweather Shoreline -Park Signaw Master Plan
•A large scale flat concrete
map embedded in existing
I !: 111
asphalt pathway.
:.
-Metal borders define the
major properties filled to
I
create the Shoreline area.
�� f
•Words embedded in each
property give the date filled,
l
date developed, name of
P
\
I : f
development & land use.
I}
•A vertical metal sign in the
form of a north arrow
explains the map.
Thematic Feature B:
Land Puzzle
Starkweathcr Shor<:line Park Sivginaga Master Man
•A seeded aggregate sitting
area embossed with a metal
spiral timeline of the universe.
-Signs embedded along the
spiral give dates for the
evolution of major elements
and species found along the
Shoreline.
-For example, the creation of
the hydrogen and oxygen that
comprise the water in the Bay
("a" & "c"), and the emergence
of life from ocean to land ("m"),
•A vertical metal sign at the
entry to the circle explains the
timeline and completes its last
200 million years. (The sign
aligns with sunrise & sunset at
spring & autumn equinox.)
Thematic Feature C:
LEGEND: a hydrogen (big bang) b slars c supernovas (all other
Sun Spot elements) d sun a earth f moon g ocean (rain) h lile I photo-
synthesis j respiralion (oxygen crisis) kclams (Cambrian explosion)
I fish (vertebrates) m land life (plants & insecls) n land vertebrates
(repliles, amphibians) o dinosaurs
10
Starkweather Sh
Signapm Maiwr
Compara
oreline Park
Plan
ble Signage
4 F7
Tim
Crissy Field
Fourth Street
Rosie the Riveter
South Beach
11
v
A,
.a f
Plan of Sign Locations
6 Orientation Signs
`=^
12 Content Signs
3 Thematic Features
11
Starkweal her Shoreline Park Signage Maser Plan
Cost Considerations:
• Durability
('Porcelain Enamel'sign panels)
(Galvanized steel supports)
• Quality
(Research, writing, graphic design,
construction documents)
• Other costs
(Rights, contingency)
• Maintenance
Stark weather Shorefirne_Park Signpage_Master Plan
Cost Summary:
6 Orientation signs $49,200
($8,200 each)
12 Content signs $61,600
($5,135 each)
Cost for signs: $110,800
3 Thematic features $45,500
($15,165 each)
12
Starkweather Shoreline Park SiPnaee Master Plan
Funding Strategy:
• Core grants
• Community benefits funding
• City participation
• Other contributions
• Catalyst funding
• Donor recognition
Stark weather 5horeIine Park Signage Master Plan
Next
I.1.-
Steps:
• Form MCL/City management team
• Set implementation schedule
• Fund catalyst signs
• Prepare targeted grant proposals
• Launch funding campaign
• Continue sign content & design
13
Slaricweather Shoreline Part: 5ignaec Masla Plan
A Rare Opportunity: To renew San Rafael's relationship
with its waterfront and its larger natural & historical heritage
14
Landscript Associates
166 Greenwood Avenue, San Rafael CA 94901
415.302.0110
I
rt-