HomeMy WebLinkAboutPublic Art Review Board 2023-05-03 Agenda Packet1
Attachment A
PUBLIC ART REVIEW BOARD
MAY 3RD, 2023 AT 6:00PM
In-Person:
SAN RAFAEL COMMUNITY CENTER LOUNGE
618 B STREET, SAN RAFAEL, CALIFORNIA
AGENDA
Participate Virtually:
Watch on Zoom Webinar: https://tinyurl.com/PARB-04-03-2023
Listen by phone: (669) 444-9171
ID: 814 5896 7407#
CALL TO ORDER
MINUTES
1. Approve regular meeting minutes of October 18, 2022
Recommended Action – Approve as submitted
OPEN TIME FOR PUBLIC EXPRESSION
The public is welcome to address the Commission at this time on matters not on the agenda that are
within its jurisdiction. Comments may be no longer than three minutes and should be respectful to
the community.
SPECIAL PRESENTATIONS
2. Special Presentations: None
OTHER AGENDA ITEMS
If necessary to ensure completion of the following items, the Chairperson may establish time limits for
the presentations by individual speakers.
3. Other Agenda Items:
a. Approval of Canal Arts Mural Proposal
Recommended Action: Review and Recommend Approval by City Council
b. Overview of Falkirk Cultural Center Programs
Recommended Action: Receive and Comment
STAFF LIAISON REPORT
4. Staff Liaison Report
COMMISSIONER REPORTS
5. Other brief reports on any meetings, conferences, and/or seminars attended by the Commission
members
ADJOURNMENT
Any records relating to an agenda item, received by a majority or more of the Commission less than 72 hours before the meeting,
shall be available for inspection online and in the San Rafael Community Center, 618 B St., San Rafael, CA 94901 placed with other
agenda-related materials on the table in front of the San Rafael Community Center prior to the meeting. Sign Language interpreters
may be requested by calling (415) 485-3066 (voice), emailing city.clerk@cityofsanrafael.org or using the California
Telecommunications Relay Service by dialing “711”, at least 72 hours in advance of the meeting. Copies of documents are avail able in
accessible formats upon request. To request Spanish language interpretation, please submit an online form at
https://www.cityofsanrafael.org/request-for-interpretation/.
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PUBLIC ART ADVISORY BOARD
October 18, 2022 – 6:00 p.m.
DRAFT MINUTES
__________________________________________________________________
Watch on Zoom:
https://tinyurl.com/PARB-10-18-2022
Telephone: (669) 900-9128
Meeting ID: 8596 792 5341
CALL TO ORDER
Craig Veramay called the meeting to order at 6:06 p.m.
ROLL CALL
Present: Member Kovalsky
Member Merritt
Member Sandoval
Member Schauffler
Member Zhao
Absent:
Also Present: Catherine Quffa, Library & Recreation Director
Craig Veramay, Assistant Library & Recreation Director
Becky Ordin, Senior Administrative Assistant
Genevieve Coyle, Assistant City Attorney
AGENDA AMENDMENTS
None.
MINUTES
1. Approve regular meeting minutes of ________.
There were no minutes to approve as this was the first meeting.
MEETING OPEN TO THE PUBLIC
2. Public Comment from the audience regarding items not listed on the agenda
2
None
3. Introductions/Awards/Recognitions/Presentations
Craig Veramay, Assistant Library & Recreation Director, introduced Genevieve Coyle,
Deputy City Attorney. Ms. Coyle presented an introduction to the Brown Act.
Staff and consultants responded to questions and comments from the Board.
Public Comment: None
Craig Veramay, Assistant Library & Recreation Director, introduced Catherine Quffa,
Library & Recreation Director who gave a presentation on the overview of the Public Art
Review Board.
Staff and consultants responded to questions and comments from the Board.
Public Comment: None
MATTERS BEFORE THE BOARD
If necessary, to assure completion of the following items, the Chairperson may establish time limits for
the presentations by individual speakers.
4. Selection of One (1) Representative to Serve as Chair and One (1) Representative to
serve as Vice-Chair of the Public Art Review Board
Craig Veramay, Assistant Library & Recreation Director, gave a brief overview of the
role of the Chair and Vice-Chair.
Member Merritt nominated Member Schauffler as Chair. Member Schauffler nominated
Member Merritt as Vice-Chair.
Member Kovalsky moved, and Commissioner Sandoval seconded to appoint Member
Schauffler as Chair and Member Merritt as Vice-Chair .
AYES: Members: Kovalsky, Merritt, Sandoval, Schauffler, Zhao
NOES: Members: None
ABSENT: Members: None
ABSTAINED: Members: None
Motion passes.
5. Adopt the 2023 Public Art Review Board Meeting schedule
3
Craig Veramay, Assistant Library & Recreation Director, presented the proposed 2023
Public Art Review Board Meeting schedule.
Staff responded to questions from the Board.
Public Comment: None
Member Kovalsky moved, and Member Schauffler seconded to accept the schedule as
proposed and that it can be changed as necessary to fit the needs of the board.
AYES: Members: Kovalsky, Merritt, Sandoval, Schauffler, Zhao
NOES: Members: None
ABSENT: Members: None
ABSTAINED: Members: None
Motion passes.
BOARD REPORTS AND COMMENTS
6. Other brief reports on any meetings, conferences, and/or seminars attended by
the Board members.
Member Schauffler reported that Saturday the unveiling the public art piece that they
have been working on for two years at Arbor Park at 11:00am.
Public Comment: None
STAFF COMMENTS
7. Schedule of Upcoming Meetings and Events of Interest
Mr. Veramay explained that Item #6 in the agenda packet will include meetings and
events that are relevant to the Public Art Review Board. On the schedule is the Arbor
Park Mural unveiling that Member Shauffler had shared. Ongoing through November
18th at the Falkirk Cultural Center is the California Watercolor show. Several of the Park
and Recreation Commission meetings are on the schedule, as well as the City Council
meetings. October 20th is the 40th annual Arbor Day tree planting at Bret Harte Park.
October 22nd is the Dia De Los Muertos car procession downtown San Rafael, and the
Dia De Los Muertos Celebration will take place on November 5th. Dec. 9th is the next
2nd Friday Art Walk. The last Art Walk they had the opportunity to tour with a couple of
the State Assembly members and one of the State Senators who are involved with the
California Art Council. It was a great opportunity to show off San Rafael and talk about
the future of the California art council and talk about the designated art district
Public Comment: None
4
ADJOURNMENT
Mr. Veramay adjourned the meeting at 6:58 p.m.
___________________________________________
BECKY ORDIN, Senior Administrative Assistant
APPROVED THIS_____DAY OF___________, 2023
___________________________________________
CATHERINE QUFFA, Library & Recreation Director
PUBLIC ART REVIEW BOARD
AGENDA REPORT
May 3, 2023
Item #3a
TITLE: Canal Arts Proposed Public Art Mural at the Albert J. Boro
Community Center
RECOMMENDATION
That the Public Art Review Board recommend conditional approval of the Canal Arts
public art proposal to paint a mural on the exterior of the Albert J Boro Community
Center.
BACKGROUND
The City of San Rafael welcomes proposals for the creation and display of public
artworks and exhibitions on property that is owned, occupied, or managed by the City.
In 2022, the San Rafael City Council approved the formation of the Public Art Review
Board (Board). The Board’s responsibilities include providing recommenda tions to the
City Council regarding long-term (greater than one year) public art installations and for
approving applications for temporary (one year or less) public art exhibitions. For long-
term installations, City Council has the final authority to approve a project proposal.
The Public Art Review Board is responsible for reviewing proposals in alignment with
the City’s Public Art Review Guidelines, which were established as part of the Public Art
Review Process.
The Public Art Review Board guidelines include:
• Project Readiness
• Qualifications
• Funding
• Community Engagement
• Maintenance
• Design
• Diversity
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More detail on the guidelines is provided in the Analysis below.
DISCUSSION
On February 19, 2023, the City received a proposal from Canal Arts to create a
community-based mural to be located on the Albert J. Boro Community Center. As part
of Canal Arts’ process, they published a request for proposals for the art, based on the
themes of the history, immigration, culture and pandemic experience of th e people of
the Canal, which resulted in 15 submissions. Canal Arts convened a jury of artists and
community members to review the art proposals, from which the jury selected their
proposed design by artists Oscar Morales and Vladimir Cuevas.
Upon receipt of the proposal, staff reviewed the project and shared questions and
comments with Canal Arts. On March 28, 2023, Canal Arts submitted a revised
proposal responding to staff questions.
On April 5, 2023, Canal Arts presented their proposal to the Pickleweed Advisory
Committee, which was well attended by community members supportive of the mural.
At the meeting, the Artists described the symbolism of each of the components of
artwork depicted in the mural. Committee members shared that the descriptions were
helpful, and recommended the artists include information interpreting the meaning of the
mural either at the Community Center or on an interpretive display board in front of the
mural.
Using the Public Art Review guidelines as a guide, staff have determined that the
proposal is ready for review by the Public Art Review Board, and staff are supportive of
the proposal, contingent upon Canal Arts responding to several outstanding c omments
and requirements, as described below.
• Project Readiness:
o City staff have determined that this project appears ready for completion,
based on communications with Canal Arts.
o Canal Arts will need to enter into an Art License Agreement with the City,
which has yet to be finalized. Canal Arts is working with the City to finalize
the details of this agreement, which is a requirement before final approval.
• Qualifications: Artists, artist teams, or project managers must be qualified to
complete the scope of work.
o Based on information provided in the proposal, Canal Arts and the artists
appear to be qualified to complete the proposed scope of work as
evidenced in their resume and portfolio.
• Funding: Projects should have a funding source identified and project
implementation will be contingent upon receipt of full funding for the project. The
City does not provide project funding for public art.
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o The City has not received an updated project budget or funding source for
this project, but Canal Arts has stated that they have received full funding
and have developed a budget. The City has requested this information
from Canal Arts, and has expressed that this information is required prior
to final project approval.
• Community Engagement: Proposed projects that have completed their own
public engagement process will be prioritized. For long-term projects (installation
planned for more than one (1) year), the City recommends a minimum of one (1)
public meeting and three (3) letters of support are included in proposals.
o The Canal Arts held two community engagement events related to this
project. The first was held via zoom on December 13, 2022, prior to the
design development. Following receipt of staff comments, The Canal Arts
hosted a second community outreach event on March 25, 2023 , that
included depictions of the art. Additionally, many community members
shared their support of the mural at the April 5th, 2023 Pickleweed
Advisory Committee meeting.
o The City received questions from the public about whether representation
of Coast Miwok in the Mural was appropriate. Staff have requested that
The Canal Arts secure a letter of support from the Coast Miwok and any
individuals represented in the mural acknowledging that they approve of
the design or their individual depiction. The Canal Arts has acknowledged
that Coast Miwok tribal representatives have been shown the art, and that
they have asked for approval of images. The Canal Arts has committed to
furnishing approval for use of any images before proceeding for final
approval of the San Rafael City Council.
• Maintenance: Works of art will have reasonable maintenance requirements and
these requirements shall be compatible with routine City maintenance
procedures. For projects that require more maintenance than current City
budgets and staffing allow or a specific expertise, the project must set aside
sufficient maintenance funding for the duration of the project and must develop
an agreement for maintenance to be performed by private parties, as approved
by City staff.
o The Canal Arts has expressed an intent to offer the finished Artworks as a
gift to the City upon completion. This means that the Artworks will become
the property of the City. Prior to final approval, the City has asked The
Canal Arts to clarify their proposed maintenance plan, recognizing that the
City does not have the resources for additional maintenance.
• Design: Works of art will be designed in consideration of the relevance and
appropriateness of the work to the context of the site and in alignment with public
safety and decency. The artwork will not portray themes that may be interpreted
as derogatory as to race, religion, sexual orientation, natural origin, or physical or
mental disability. The artwork will not contain content, signage, names, logos, or
subject matter that could be construed as advertising or as religious or sexual in
nature nor will it promote a political candidate or include political text. Any content
considered obscene or indecent by community standards will be denied. The
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design of the artworks will take into consideration issues associated with public
spaces such as security, theft, vandalism, etc. The design of the artworks will
consider the specific needs and use patterns of the public space in which they
will be located. For example, in parks, works of art will not block critical view
corridors or impede public usage of key open space.
o While staff generally believe the proposed design is in alignment with this
guideline, this is an area where the Board’s perspective is particularly
important and requested.
o Staff have questions regarding the proposed painting on the windows and
whether that may impact those using the interior of the building.
Additionally, staff question the durability of the acrylic window paint and
whether that will withstand cleaning, washing, etc. and are requesting the
Board share their perspective on this question.
• Diversity: Artists and the City's public art collection should reflect the diversity of
San Rafael’s community.
o While staff generally believe the proposed design is in alignment with this
guideline, this is an area where the Board’s perspective is particularly
important and requested.
City staff are supportive of efforts to increase public art in our community and are
working closely with The Canal Arts to verify that their proposal is in alignment with City
guidelines. City staff recommend the Public Art Review Board approve this proposal
contingent upon The Canal Arts addressing items mentioned above, specifically,
completion of an Art License Agreement with the City, providing an updated project
budget & funding sources plan, clarifying the Artworks maintenance plan, and providing
a letter of support from Coast Miwok tribal representatives and any other individuals
represented in the mural.
Upon recommendation from the Board, the proposal would be routed to City Council for
final approval, pending completion of the requirements detailed above and any other
recommendations the Board may make. The Canal Arts would be expected to
incorporate responses to any recommendations or outstanding concerns into a final
proposal for City Council.
FISCAL IMPACT
None
ALTERNATIVE ACTION
1. The Board may request Canal Arts modify, change, or alter their proposal.
2. The Board may recommend that the proposal not be approved.
Submitted by:
Page 5 of 5
Craig Veramay
Assistant Library and Recreation Director
Attachments:
1. Canal Arts Revised Mural Proposal – 04.28.23
Public Art Boro Center Project Proposal
City of San Rafael
Library and Recreation Director
618 B St. San Rafael CA 94901
2/20/2023
Rev 3/28/23
The Canal Arts nonprofit proposes to create a community-based mural to be located on
the Albert J. Boro Community Center. A request for proposals for the art, based on the
themes of the history, immigration, culture and pandemic experience of the people of
the Canal resulted in 15 submittals, from which a jury of artists and community
members selected the art shown below, by Oscar Morales and Vladimir Cuevas. A
Canal community forum was held via zoom on December 13, moderated by Lynn
Sondag, professor of art and Honors Program director with Dominican University’s
Center for Community Engagement, with artists and jury panel present, to discuss the
concept of the mural, and receive comments and suggestions. The artists developed
their proposed art which was submitted to San Rafael for staff comments, responses
below. The art, with modifications, was presented at a lively online community
discussion, moderated by Marina Palma of Voces del Canal, with the artists on March
25, and here presented with those modifications for consideration by the Pickleweed
Advisory Committee and San Rafael Public Art Review Board. An important feature of
this project is the participation of apprentice artists that we identify in the Canal Families
Artworks events conducted with Voces del Canal. Canal Arts has secured all funding to
complete this project as planned, through a Marin County Nonprofit Partners grant and
other sources.
Responses to staff questions and comments:
1. Q: The City received questions from the public about whether representation of Coast Miwok in
the Mural were appropriate. We would like to see a letter of support from the Coast Miwok and
any individuals represented in the mural acknowledging that they approve of the design or their
individual depiction.
A: Coast Miwok tribal representatives have been shown the art, and asked for
approval of images; The Canal Arts will furnish approval for use of any images
before proceeding for final approval of the San Rafael City Council.
2. Q: City staff cannot budget funds or staff time for painting or priming the wall at this point in
time. Staff noted that there is no budgeted funds available for wall prep or priming, and would
request this be added the artist budget.
A: The Canal Arts acknowledges that the City is not prepared to clean and prime
the mural wall. That will be done by the artists. We do ask that the faded window
frames and rusted railings be refurbished/repainted by the City to a condition
comparable to the adjacent entry finishes (see examples below).
3. Q: Staff are not supportive of vinyl coverings placed over windows, for maintenance and
visibility reasons. Is it possible to amend the design to exclude the vinyl coverings?
A: The Canal Arts has removed the use of vinyl film on windows, but requests that
a small area indicating immigration paths be allowed painted directly upon a
window (see example below).
4. Q: Do the artists have a portfolio or website where staff can view their past work? If so, please
include. Artists appear to be qualified based on description of work, but staff would like to see
visual examples of work.
A: Artists’ examples of prior work and bios attached, below.
5. Q: Painters will need to verify with staff prior to work that suitable paint for foam wall surface
will be used.
A: Any mural materials used will be submitted for approval by staff.
6. Q: The top left corner of the mural canvas includes the building physical address #’s. How will
the artist work around this space? This needs to remain plainly visible for safety reasons.
A: The buildings number will be painted and maintained in contrast with
surrounding art.
7. Q: Staff recommend the painting 'protection zone' does not impede the pedestrian right of way
during construction. Please verify.
A: Pedestrian passage will not be impeded.
8. Q: How long will painting take? Will you need to use the sidewalk or parking lot area during
painting? If so, how many parking stalls or how much space on the sidewalk? Will scaffolding or
ladders be used?
A: Painting will take ~4-5 weeks. No sidewalk needed, but 2 parking spaces are
requested. Scaffolding or ladders will be used. We request a place for temporary
storage onsite for materials and access to water and restrooms during the
installation, and artists will be working off-hours.
9. Q: How will the painters work around the existing vegetation? Staff noted that the plants in
front of the building may grow to cover artwork; recommend artists cover vegetation during
planting, not disturb exterior building lights; not impact fire alarm system.
A: Existing plants will be protected, and we request the large hedge at the right
side of the wall be cut down to the height of the lower vegetation at the left, or
removed and replanted with material similar to the existing (see images below).
10. Q: Staff noted that there are two overflow drains that pour down the front of the building in the
location of the mural. This may lead to staining or fading of the mural over time, and/or may
discolor artwork.
A: Staining from overflow drains should not affect the mural art. We will apply
protective anti-graffiti / anti UV coatings to the artwork which will facilitate any
future cleaning if necessary.
Project Timeline:
The mural will be created during May-June 2023, with progress visible and monitored
online, with completion and a community unveiling event planned for early July 2023.
Mural life expectancy: 15 years
Materials: artist grade acrylic paint with anti-graffiti/UV protective coating.
The mural venue, to the right of the Albert J. Boro Community Center entry:
The proposed art:
Existing hedge area indication, to lower or remove:
Art-on-window showing migration routes (with durable glass acrylic paint)
Surfaces needing repaint:
It is the intent of The Canal Arts and our fourteen sponsoring Marin
organizations that this mural, at the center of the Canal
neighborhoods, will set a high standard for mural art in San Rafael
and all Marin, and engender more art projects that reflect San
Rafael’s encouraging new public art policies.
Artists’ Work and Bios
Oscar Morales / Fine Artist and Muralist
Oscar Morales, born in Mexico City in 1986.
1998- Begins his classes with mastery in drawing and painting.
2001- He moves to the United States and paints his first mural at Manteca High School.
2004- Studies at San Joaquin Delta College, where he paints his second mural "Building the
Dreams"
2006- With his teacher and mentor Guillermo H Kelly, he paints murals for private collectors and
shopping centers.
2019- Integrating a collective of artists, he paints the mural "Sientete en Casa" for the Canal
Alliance organization.
-Marin Open studios Art exhibit
-Dia de Muertos Art exhibit at Mexican Heritage Center, San Joaquin County Historical Museum
and Bartolini Gallery.
2021- Tony’s Market mural (Kerman City)
-Welcome to the Canal Mural Channel (San Rafael City)
2022- Mayors Art Show (Award Best of the show and the Mayors Art Choice)
-Second Harvest the Greater Valley Mural (Manteca City)
-Geometric Lion Mural (Stockton City)
Currently working in San Rafael City participating in Art Projects with The Canal Arts, Marin
Society of Artists, Canal Alliance, Marin Open Studios.
Vladimir Cuevas
Vladimir Cuevas is from Oaxaca, Mexico and has lived in San Francisco since 1990.
As a younger man, and because of family issues, he had to make the difficult decision to
suspend his medical studies, leave his family and country behind to seek a brighter future in the
United States. Little did he know that this juncture in his life would start his transformation from
medical student to artist.
o In 1995 Vladimir started private art lessons with the artist Antonio Huerta.
o In 1997 he was discovered by Geronimo Berenguer de los Reyes, Chairman of the
Board and Director of GBR Museum and Foundation. In 2007 he commissioned Vladimir to
paint 6 altar pieces and artwork for the High Altar of the Virgin of Guadalupe Church in
Philippines. The GBR foundation and Museum boasts more than 300 creations by Vladimir.
o Vladimir’s murals can be found throughout San Francisco, both in private and public
collections.
o Vladimir’s realistic, abstract and sacred art has been exhibited in the United States, Latin
America and other countries starting from 1995 to present times.
o In 2018, Vladimir created the 43 ft. “Danzante de Pluma,” the tallest sculpture in Oaxaca.
PUBLIC ART REVIEW BOARD
AGENDA REPORT
May 3, 2023
Item #3b
TITLE: OVERVIEW OF FALKIRK CULTURAL CENTER PROGRAMS AND
RECOMMENDATION TO INCLUDE PUBLIC ART REVIEW BOARD IN
FALKIRK ART EXHIBIT APPROVAL PROCESS
RECOMMENDATION:
That the Public Art Review Board receive the report and approve the recommended
changes to the Falkirk Art Exhibit Approval process.
BACKGROUND:
The City of San Rafael operates the Falkirk Cultural Center, located at 1408 Mission
Avenue at E Street. The Cultural Center is an 11.2-acre property, comprised of an elegant
three-story California Victorian historic home, park grounds, and gardens maintained by
the Marin Master Gardeners.
Falkirk, a California Victorian, is an excellent example of a Queen Anne home, capturing
the spirit of early California with its complex, picturesque roof line of gables and
chimneys, variously shaped bays and decorative details. The mansion was originally built
in 1888 in San Rafael by Ella Nichols Park, a wealthy and reclusive young widow. W ith
seventeen rooms, three floors, and a large porch with oversized turned posts, the
mansion celebrated country living, although Falkirk’s open floor plan was not common
among Victorians. The home and the history of its occupants reflect both the emergenc e
of San Rafael as a fashionable suburb of San Francisco and the growth of rail and
shipping industries in the west.
In October 1886, Ms. Park purchased the estate from railroad magnate James D. Walker
and had his house removed and in February 1888 she commissioned E. F. Chisholm to
build her home, designed by architect Clinton Day. By August of that year, this elegant
country home was completed for a cost of $30,000.
After Ella’s death in 1905, Captain Robert Dollar purchased the estate in 1906. Captain
Dollar was born in 1844 in Falkirk, Scotland and became very wealthy, first through the
timber industry and later in the shipping business. He founded the Dollar Steamship
Company, established trade with the Orient, and began the first regularly scheduled
round-the-world passenger/freight line. Captain Dollar is often credited with founding the
Merchant Marine. An active member of civic life in San Rafael and one of the drafters of
the City Charter, Dollar donated much of the city’s adjacent open space on San Rafael
Hill. He also gave lavishly to his hometown of Falkirk, Scotland, where he is fondly
remembered today and in October 1988 San Rafael and Falkirk became sister cities.
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The Dollars made many revisions to the mansion including a rear addition that was built
to house the family of Dollar’s son Harold. Agnes Dollar renovated the grounds in 1927
where she replaced a Victorian garden with the brick steps, pond, and rolling lawns and
added a picnic terrace and garage. The newly defined grounds became a showcase for
the new wonder and toy of the wealthy – the automobile.
In February 1972, an attempt was made to secure the property from the Dollar family for
development. The plans included the destruction of the mansion and all outbuildings. In
December of that year, the estate was placed on the National Register of Historic Places
and a grassroots citizen’s group, Marin Heritage, began a three -year struggle to save the
estate for the people of the City of San Rafael. In November 1974 , voters approved a
four-cent tax to allow for the purchase and maintenance of the estate. Shortly after the
mortgage was paid California State Proposition 13 disallowed the tax, leaving the City to
maintain Falkirk Cultural Center from the General Operating Fund.
Falkirk now operates as a historic site with tours available upon request. The house and
grounds are available for receptions, weddings, and meetings. The Cultural Center
houses a contemporary art gallery and an educational center for cultural arts.
There are three rooms at Falkirk that are used to display artwork, all of which are located
on the second floor of the facility. The East Room is approximately 71 square feet, the
Tamalpais Room is approximately 123 square feet, and the West Room is approximately
60 square feet. The size of these rooms is approximate as there is a fireplace in each
room, multiple windows, and the rooms are irregularly shaped. Falkirk has 20 pedestals of
various sizes for exhibition use.
Falkirk serves as a site of historical heritage, listed on the National Historic Register, and
for many, Falkirk Cultural Center plays a unique role within the community of San Rafael.
It serves as a desirable venue for weddings and other life events, art exhibitions, and
contract classes, such as Plein Air painting, watercolors, and other art focused programs
and activities.
Falkirk programs, classes, rentals, and art exhibits are coordinated by a City of San
Rafael Program Coordinator through the Library & Recreation Department. Additionally,
the City has an agreement with the Marin Master Gardeners through the University of
California Regents Marin County Cooperative Extension for the operation of the Falkirk
Greenhouse and maintenance of several garden plots on the grounds. The Master
Gardeners provide a regular schedule of public seminars and workshops for the public
using the garden areas as educational tools.
DISCUSSION
Falkirk hosts approximately five to six art exhibits a year, and each exhibit runs between
five to eight weeks long. The facility is open to the public Tuesday-Friday from 1:00pm-
4:30pm, Saturdays from 10:00am-1:00pm, and during the Downtown San Rafael Second
Friday Art Walks. Hours may be modified due to holidays and/or private events. Typically,
Falkirk Art Exhibitions will draw roughly 200 visitors throughout the duration of the show.
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Staff are available during these hours to answer questions, show the facility and grounds,
and make the rooms available during art exhibits. Modified hours are posted at the front
door and on Facebook.
Additionally, most art exhibits include an opening reception that coincides with one of
Downtown’s Second Friday Art Walks.
Art Exhibits at Falkirk are popular and an important part of the City of San Rafael’s Public
Art Program. Falkirk has exhibited the work of Bay Area collective groups such as the
California Watercolor Association, California Society of Printmakers, BayWood Artists, the
Association of Clay and Glass Artists, Guerrilla Girls, Terra Linda Ceramics and many
more. Falkirk typically hosts about six art exhibits each year. Length of exhibits vary
based on availability, size of show, and season. In 2022, Falkirk hosted the following
exhibits:
• Winter Juried Show (January 14 – February 18, 2022)
• Terra Linda Ceramic Artists Show (March 11- April 15, 2022)
• Marin Open Studios (April 28 - June 10, 2022)
• Kendall C. King Exhibit (June 24 - July 29, 2023)
• Art to Amuse and Delight ( August 19 – September 23, 2022)
• California Watercolor Association Exhibit (October 14 – November 18, 2023)
In 2023, Falkirk has the following exhibits scheduled:
• Winter Invitational Exhibition (January 13-February 24, 2023)
• Articulation – The Art of Playing with Form (March 10-April 21, 2023)
• Marin Open Studios (May 5-June 9, 2023)
• Juried Show
Juried shows may include a wide variety of 2D and 3D artwork and bring in a variety of
artists to display their work. Non-Juried shows work with specific arts to display different
mediums throughout the year. Each year staff work with roughly 100 artists, depending on
the exhibits. Each exhibit has an opening reception, which are often paired with plein air
events, which have drawn the most interest. On average opening receptions draw
upwards of 100 art enthusiasts. When an opening reception lands on the second Friday
of the month, we partner with Art Works Downtown and join their Art Walk event.
Additionally, the City of San Rafael websites hosts a digital catalog of images shown in
exhibits to ensure individuals who may not be able to physically visit the space have the
ability to enjoy the exhibit. The images include a description of the artwork with artists
name and price.
Most exhibits offer artwork for sale. All sales of Artists' work on display at the Falkirk
Cultural Center are handled through the City, and the City collects a percentage of gross
sales depending on whether the sale occurred in person or in a virtual environment. (30%
for in-person, and 10% for virtual).
Exhibit organizers are responsible for paying the artist's individual commissions from
Organizer’s percentage of the gross sale price and are responsible for any sales tax
collecting and reporting, retaining a business license, if required, and adhering to all
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State and Federal laws.
Current Artist and Exhibit Selection Process
At present, Falkirk welcomes exhibition proposals on an ongoing basis. Proposals can be
submitted as a hard copy directly to the Falkirk Cultural Center or submitted using an
online form on the City’s website (see below). Staff ask that proposals include a brief,
one-page description of the exhibition explaining its overall theme and scope , include
sample images in digital form, along with bios and any relevant information about the
artist(s) or the group you are representing. Proposals should comply with the Falkirk
Cultural Center Art Exhibit Guidelines (Attachment 1).
Juried Show artists are decided by the Program Coordinator; and at times with Susan
Press and Michael Friedland, who are local artists in the community. Approved exhibitions
are overseen by City Staff. City staff reserves the right to finalize all installation decisions
including final curatorial decisions, exhibit layout, displays, labeling, determining
insurance coverage, appropriate security, lighting, staffing during hours of operation,
artwork sales, and marketing plans.
All exhibits hosted at Falkirk undergo an evaluation process before approval.
Organizations/Individuals seeking to partner on an exhibition with Falkirk must complete
the steps below to be considered:
1. Complete an Application/Exhibition Proposal Form (found on the Falkirk Website at
https://www.cityofsanrafael.org/falkirk-art-galleries/). Once received, the application
will be reviewed by City staff.
2. City staff review eligibility. Falkirk evaluates proposals based on the following
criteria:
a. Community Interest - The exhibition’s subject matter is determined to be of
specific interest to the San Rafael community.
b. Quality of Work - The City strives to partner with organizations that offer the
opportunity to exhibit artwork of the highest possible caliber.
c. Track Record of Achievement - Prospective organizations/individuals are
asked to demonstrate a history of achievement via promotional materials,
letters from previous partners, etc. Prospective organizations/individuals
must demonstrate the ability to curate an exhibit of the size and scope
required to fill all three gallery rooms at Falkirk.
3. Gain City Approval and enter into an agreement. After the Formal Proposal has
been submitted it will be evaluated. If the proposal is denied, applicants will be
notified via email. A follow-up meeting may be scheduled to review any questions
and/or concerns. If approved, the proposal will go into the contract phase and the
agreement will be finalized based upon the terms and conditions outlined below. If
terms cannot be agreed upon by both parties, the proposal will be denied.
Challenges
There are several challenges associated with selecting Falkirk art exhibits. City staff are
faced with making difficult decisions about suitability of art proposals, meeting community
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interests, and planning for high quality exhibits throughout the year. In the past, there
have been times when Falkirk has not received the volume of proposals desired, leading
to a non-competitive process to ensure the highest quality exhibits.
Recommendations for Changes to the Falkirk Exhibition Selection Process
City staff propose modifying the current process of receiving exhibit proposals on an
ongoing basis, and instead, releasing a seasonal ‘Request for Proposals’ (RFP) or ‘Call
for Artists’. The RFP would include information about the venue, types of exhibits
solicited, date range of potential exhibits, and review period.
After the RFP closing date, City staff would review exhibition proposals to confirm
eligibility in alignment with existing criteria. Following internal review, proposals would be
routed to the Public Art Review Board for review and final approval at a regularly
scheduled Public Art Review Board. Staff would prepare a summary of proposals for
review, and artist or organizers would be invited to present and share their proposal with
the Board for review.
We recommend this process change to help City staff reach a broader audience of artists
and guests, increase transparency surrounding how exhibits are chosen, and provide
support to staff faced with making difficult decisions about which exhibits best mee t the
needs of our community. City staff would like to reserve the right to hold calendar space
for selected juried and non-juried shows that have proved popular on an annual basis.
If this recommendation is adopted, City staff propose implementing the change for the
2024 calendar year. Staff would develop a draft RFP for review and feedback at the July
2023 Public Art Review Board Meeting. If approved, staff would anticipate releasing the
RFP in late summer or early fall 2023, and bringing exhibit propo sals to the Public Art
Review Board at the October 2023 regularly scheduled Public Art Review Board meeting.
FISCAL IMPACT:
None
ALTERNATIVE ACTION
Any other action as determined by the Public Art Review Board
Submitted by:
Cristina Farhang
Falkirk Program Coordinator
Falkirk Cultural Center Art Exhibition Guidelines
The Falkirk Cultural Center (Falkirk), a California Victorian, was built in 1888 in the Mission city of San
Rafael. An excellent example of the Queen Anne style, it captures the spirit of early California. It has a
complex, picturesque roofline of gables and chimneys, variously shaped bays and decorative details
that relate playfully to the different levels as was common of the style. A celebration of country living
with seventeen rooms, three floors, and a large porch with oversized turned posts, Falkirk’s open
floor plan was not common in Vi ctorians. The home and the history of its occupants reflect both the
emergence of San Rafael as a fashionable suburb of San Francisco and the growth of rail and shipping
industries in the west.
Falkirk now operates as an historic site and art gallery with tours available upon request. The house
and grounds are available for receptions, weddings, art exhibits, and meetings.
This document outlines the guidelines and requirements for groups and individual artists wishing to
utilize the gallery space at Falkirk.
1. Overview
There are three rooms at Falkirk that are used to display artwork, all of which are located on the
second floor of the facility. The East Room is approximately 71 square feet, the Tamalpais Room is
approximately 123 square feet, and the West Room is approximately 60 square feet. The size of these
rooms is approximate as there is a fireplace in each room , multiple windows, and the rooms are
irregularly shaped. Falkirk has 20 pedestals of various sizes for exhibition use.
Falkirk hosts approximately five to six art exhibits a year and each exhibit runs between five to eight
weeks long. The facility is open to the public Tuesday-Friday from 1:00pm-4:30pm, Saturda ys from
10:00am-1:00pm, and during the Downtown San Rafael Second Friday Art Walks . Hours may be
modified due to holidays and/or private events. Staff are available during these hours to answer
questions, show the facility and grounds, and make the rooms available during art exhibits. Modified
hours are posted at the front door and on Facebook.
Additionally, most art exhibits include an opening reception that coincides with one of Downtown’s
Second Friday Art Walks. More details can be found in Section 4.
2.Application Process
All exhibits hosted at Falkirk undergo an evaluation process before approval.
Organizations/Individuals seeking to partner on an exhibition with Falkirk must complete the steps
below to be considered:
1.Application
To initiate the proposal/partnership process, interested persons/organizations must complete
the Exhibition Proposal Form located on our website at www.cityofsanrafael.org/falkirk-art-
galleries/. Once received, the application will be reviewed by City staff.
2.City Approval /Contract
After the Formal Proposal has been submitted it will be evaluated. If the proposal is denied,
you will be notified via email. A follow-up meeting may be scheduled to review any questions
and/or concerns. If approved, the proposal will go into the contract phase and the agreement
will be finalized based upon the terms and conditions outlined
below. If terms cannot be agreed upon by both parties, the proposal will be denied.
3.Eligibility
Falkirk evaluates proposals based on the following criteria:
•Community Interest
The exhibition’s subject matter is determined to be of specific interest to the San Rafael
community.
•Quality of Work
The City strives to partner with organizations that offer the opportunity to exhibit artwork
of the highest possible caliber.
•Track Record of Achievement
Prospective organizations/individuals are asked to demonstrate a history of achievement
via promotional materials, letters from previous partners, etc. Prospective
organizations/individuals must demonstrate the ability to curate an exhibit of the size and scope
required to fill all three gallery rooms at Falkirk.
Approved exhibitions are overseen by City Staff. City staff reserves the right to finalize all installation
decisions including final curatorial decisions, exhibit layout, displays, labeling, determining insu rance
coverage, appropriate security, lighting, staffing during hours of operation, artwork sales, and
marketing plans.
4.Responsibilities
Responsibilities of the Organizer include:
1.Designing marketing postcard. Conducting m arketing and promotional activities for the
exhibit through their own channels. Any publicity efforts or marketing materials must be
reviewed by City staff prior to use.
2.All transportation, set up, installation, and take down of Artists' exhibit and display. All set up,
installation, and take down of Artists' exhibit and display must be performed during the City of
San Rafael regular business hours. The Organizer will also be responsible for providing title card
information for each displayed work and will install said cards next to displayed works.
3.Providing the City with a digital excel file with an alphabetized list of selected artists and
artworks. The list must include the following: artist’s or lender ’s first and last name, street
address, city, state, zip, phone number, email address, website information, social media
contact information, artwork title, medium, size, selling price, provenance, and insurance
values. Organizer must provide digital pictures (jpeg or png format required) of each selected
work to be exhibited that correlate with the excel list of information.
4.To ensure ADA access, all exhibits must be available virtually as well as in person. If the
Organizer does not have the ability to provide a virtual exhibit, the digital images provided must
be of a high enough quality that the City can use them to create a virtual exhibit on the City’s
website.
5.Organizing the opening reception, including creating invitations, promoting the event,
organizing any entertainment, and providing any food and drink. If alcohol will be sold, the
Organizer is also responsible for obtaining a permit from the State Alcoholi c Beverage Control
Department. The date of the opening reception (generally Friday evenings), along with the
specific entertainment, food, and beverage plans, must be approved by City staff.
6.For juried shows, Organizer will retain 100% of entry fees and will be responsible for providing
the call-for-entry prospectus and paying for the Exhibition Jur or.
7.Providing all awards, if applicable.
8.Artists should inform City Staff if the exhibiting group would like the galleries to be open or closed
during private events (wedding, memorials, etc.). There is also the option to have select galleries
open.
9.Any requests to extend Falkirk’s hours for special events must be completed in writing and
must receive approval from the City in advance. Organizers will be requi red to reimburse the
City for any associated costs.
Responsibilities of the City include:
1.Working with the Organizer to determine a mutually agreed upon five to eight-week
exhibition period.
2.Printing marketing postcards for City use and distribution, any additional postcards must be
printed at the Organizers expense. Promoting the exhibit through the City’s print and digital
marketing platforms, including the website, social media, and email.
3.Provide staff during Falkirk’s open hours, as well as during the Second Friday Art Walks, to
ensure that the galleries are open to the public.
4. Working with the Organizer to provide a complimentary Opening reception at the
commencement of each exhibit. The City will support with promotion and will provide staff
for the event. The City will also provide a water dispenser, cups, napkins, and flowers. The
City will retain all donations grossed during the reception. All other coordination and
planning of the event are the responsibility of the Organizer.
5. Working with the Organizer and the City’s marketing coordinator to ensure that the exhibit
is ADA accessible by providing a virtual gallery of digital imag es and description either on the
Organizer’s website or the City’s website.
5. Terms and Conditions
The organization/individual seeking to host an exhibit with the Falkirk Cultural Center will be
required to execute an agreement to and abide by the following terms and conditions:
1. Falkirk reserves the right to approve all installation decisions including final curatorial
decisions, exhibit layout, displays, labeling, fine art, insurance, security, lighting, staffing
during hours of operation, artwork sales, and marketing plans. City staff reserve the right
not to accept the loan of work(s) that arrive in non-display condition (missing hanging wire,
unstable, damaged, over size limits, or otherwise not ready for display).
2. All damage to City facilities, including, but not limited to, walls, carpeting, trim, lighting,
furniture, that may occur during art installation, exhibition, or removal, will be the
responsibility of the Organizer to cover the costs of repairs or replacement related to the
exhibit.
3. The Organizer will grant the C ity the right to use images from the Exhibition for publicity
purposes in Exhibition announcements, the City's internal publications (including but not
limited to its newsletter), the City's Website, and other media. The Organizer will indemnify
and hold the City harmless from any liability arising out of the City's use of such images for
publicity purposes.
4. The Organizer will agree and ensure that no glass, other sharp edges, or hazardous materials
will be exposed that may cause injury to City of San Rafael staff and the public.
5. The City will agree that no alteration, restoration, or repair to Artists’ work will be
undertaken without the Organizer’s permission.
6. The City will agree that the Organizer /Artists will retain ownership of Artists' work during the
duration of the exhibit and display.
7. The Organizer and the Artists whose work is on display understand and agree that their work
is provided for display at their own risk of loss, vandalism, theft, damage, and destruction.
Artists acknowledge and understand that the Falkirk Cultural Center is open to the public
and the City does not employ security personnel or staff to manage or supervise the galleries
where the art is on display. Artists further understand that the City's insurance carriers will
not cover loss, vandalism, theft, damage , or destruction to his or her work while on display
at the Falkirk Cultural Center , and acknowledge that he or she has been advised to purchase
insurance coverage to protect against the risk of loss, vandalism, theft, damage, and
destruction of his or her work while on display at the Falkirk Cultural Center .
8. The City requires that each artist sign an acknowledgment that he or she understands these
conditions and will hold the City of San Rafael and its officers, officials, employees and
volunteers harmless for any loss, vandalism, theft, damage, or destruction that occurs to the
artwork, regardless of cause.
9. All sales of Artists' work on display at the Falkirk Cultural Center shall be handled through
the City. The City will retain a list of the artists’ works and sales prices , along with artist
contact information to share with the public and interested buyers. The City will collect and
retain gross sales price per piece on display and retain 30% of the gross sales price. The City
will remit 70% of the gross sale price per each piece to the Organizer . For exhibits that are
conducted virtually only, the City will retain 10% of the gross sales price and remit 90% to
the organizer. The Organizer will be responsible for paying the artist's individual
commissions from Organizer’s percentage of the gross sale price and is responsible for any
sales tax collecting and reporting, retaining a business license, if required, and adhering to all
State and Federal laws.
10. If the Organizer does not remove materials at designated date and time, or within 24 hours
of request to remove work, the City reserves the right to remove the material. If the exhibit
materials remain unclaimed for more than thirty days after removal, the City may sell or
dispose of them without further obligation to the Organizer .
11. Indemnification. The Organizer will, to the fullest extent permitted by law, indemnify,
release, defend with counsel approved by the City, and hold harmless the City, its officers,
agents, employees and volunteers, from and against any claim, demand, suit, judgment,
loss, liability or expense of any kind, including but not limited to attorney's fees, expert fees
and all other costs and fees of litigation, arising out of the Organizer’s performance of its
obligations or conduct of its operations. The Organizer ’s obligations will apply regardless of
whether or not a liability is caused or contributed to by the active or passive negligence of
the City Indemnitees. However, to the extent that liability is caused by the ac tive negligence
or willful misconduct of the City Indemnitees, the Organizer’s indemnification obligation
shall be reduced in proportion to the City Indemnitees’ share of liability for the active
negligence or willful misconduct. In addition, the acceptance or approval of the Organizer’s
work or work product by the C ity or any of its directors, officers or employees shall not
relieve or reduce the Organizer ’s indemnification obligations. In the event the City
Indemnitees are made a party to any action, la wsuit, or other adversarial proceeding arising
from the Organizer’s performance of or operations under, the Organizer wi ll provide a
defense to the City Indemnitees or at the City’s option reimburse the City Indemnitees their
costs of defense, including reasonable attorneys’ fees, incurred in defense of such claims.
12. Required insurance. The Organizer shall maintain, for the duration of the exhibit and
associated installation and removal , and pay the cost thereof, the following insurance
policies:
a. General Liability Insurance. The Organizer shall procure and maintain Comprehensive
General Liability Insurance in the minimum amount of one million dollars
($1,000,000) per occurrence/two million dollars ($2,000,000) aggregate, for death,
bodily injury, personal injury, or property damage.
b. Property insurance sufficient to cover the artworks in the exhibit.
13. Other insurance requirements. All insurance policies obtained pursuant to this Section shall
also meet the following requirements:
a. The insurance policies shall be specifically endorsed to include the City of San Rafael ,
its officers, agents, employees, and volunteers, as additional in sureds (for both
ongoing and completed operations) under the policies.
b. The additional insured coverage under the Organizer’s insurance policies shall be
“primary and non-contributory” with respect to any insurance or coverage
maintained by the City.
c. The insurance policies shall include, in their text or by endorsement, coverage for
contractual liability and personal injury.
The C ity will not be responsible to determine the adequacy of the property insurance for the
artwork. If the insurance is not sufficient to cover a loss, the C ity will not be liable for any
shortfall in coverage.
Copies of all related insurance coverage shall be provided to the City, and complete copies of
any insurance policies obtained pursuant to this Agreement shall be provided to the City if
requested at any time.
Attachment B
MEMORANDUM
Date: May 3, 2023
To: Public Art Review Board Members
From: Craig Veramay, Assistant Library & Recreation Director
Subject: Schedule of Upcoming Meetings and Events of Interest
Date Time Meeting/Event Location
May 4 5pm Climate Action Plan Community Forum City Hall
May 6 12pm-6pm May Madness Car Show Downtown San Rafael
May 9 6pm-
7:30pm Board of Library Trustees Meeting TBD / Hybrid
May 10 9am Recreation Summer Program Online
Registration Online
May 11-14 NA DocLands Film Festival California Film Institute
May 12 6pm-10pm 2nd Fridays Dining Under the Lights Downtown San Rafael
May 12 5pm-8pm 2nd Friday Art Walk Downtown San Rafael
May 15 7pm City Council Meeting City Council Chambers
May 17 9am Recreation Summer Program Walk-In
Registration Any Community Center
May 20 10:30am-
5:30pm C Street Celebration C Street between 3rd &
4th