Press Alt + R to read the document text or Alt + P to download or print.
This document contains no pages.
HomeMy WebLinkAboutCM Development of Residential Parking Permit ProgramAGREEMENT FOR PROFESSIONAL SERVICES
BY AND BETWEEN
THE CITY OF SAN RAFAEL
AND
DIXON RESOURCES UNLIMITED
FOR DEVELOPMENT OF A RESIDENTIAL PARKING PERMIT PROGRAM
This Agreement is made and entered into as of Mar 8, 2024 (the "Effective
Date"), by and between the CITY OF SAN RAFAEL, a chartered California municipal corporation
(hereinafter "CITY"), and DIXON RESOURCES UNLIMITED a California Corporation
(hereinafter "CONSULTANT"). CITY and CONSULTANT may be referred to individually as
a "Party" or collectively as the "Parties" or the "Parties to this Agreement."
RECITALS
A. CITY desires to secure professional services more fully described in this
Agreement, at Exhibit A, entitled "SCOPE OF SERVICES"; and
B. CONSULTANT represents that it, and its subcontractors, if any, have the
professional qualifications, expertise, and necessary licenses and desire to provide certain goods
and/or required services of the quality and type which meet objectives and requirements of CITY;
and
C. The Parties have specified herein the terms and conditions under which such
services will be provided and paid for.
NOW, THEREFORE, the parties hereby agree as follows:
AGREEMENT
SERVICES TO BE PROVIDED.
Except as otherwise may be expressly specified in this Agreement, CONSULTANT shall
furnish all technical and professional services, including labor, material, equipment,
transportation, supervision and expertise (collectively referred to as "Services") to satisfactorily
complete the work required by CITY at its sole risk and expense. Services to be provided to CITY
are more fully described in Exhibit A entitled "SCOPE OF SERVICES." CONSULTANT
acknowledges that the execution of this Agreement by CITY is predicated upon representations
made by CONSULTANT in that certain proposal, dated January 10, 2024 ("Proposal") set forth
in Exhibit A, which constitutes the basis for this Agreement.
2. COMPENSATION.
In consideration for CONSULTANT's complete performance of Services, CITY shall pay
CONSULTANT for all materials provided and services rendered by CONSULTANT at the unit
rates and rates per hour for labor, as set forth in Exhibit A, for a total amount not to exceed
Rev 08 22
$150,000. This amount includes contingency funds in the amount of $22,060 which would not be
used without written authorization from CITY.
CONSULTANT will bill City on a monthly basis for Services provided by
CONSULTANT during the preceding month, subject to verification by CITY. CITY will pay
CONSULTANT within thirty (30) days of City's receipt of invoice.
TERM OF AGREEMENT.
Unless otherwise set forth in this Agreement or unless this paragraph is subsequently
modified by a written amendment to this Agreement, the term of this Agreement shall begin on
the Effective Date of this Agreement and terminate on December 31, 2026.
4. PROJECT COORDINATION.
A. CITY'S Project Manager. Jim Myhers is hereby designated the PROJECT
MANAGER for the CITY and said PROJECT MANAGER shall supervise all aspects of the progress
and execution of this Agreement.
B. CONSULTANT'S Project Director. CONSULTANT shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONSULTANT. Julie Dixon is hereby designated as the PROJECT DIRECTOR for
CONSULTANT. Should circumstances or conditions subsequent to the execution of this Agreement
require a substitute PROJECT DIRECTOR, for any reason, the CONSULTANT shall notify the
CITY within ten (10) business days of the substitution.
TERMINATION.
A. Discretionary. Either party may terminate this Agreement without cause upon thirty
(30) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to cure
or correct the cause of the termination, to the reasonable satisfaction of the party giving such notice,
within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall
incur additional obligations under any provision of this Agreement without the prior written consent
of the other.
D. Return of Documents. Upon termination, any and all CITY documents or materials
provided to CONSULTANT and any and all of CONSULTANT's documents and materials
prepared for or relating to the performance of its duties under this Agreement, shall be delivered to
CITY as soon as possible, but not later than thirty (30) days after termination.
v 08 22 2
OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONSULTANT in connection with
the performance of its duties under this Agreement, shall be the sole property of CITY. CITY may
use said property for any purpose, including projects not contemplated by this Agreement.
INSPECTION AND AUDIT.
Upon reasonable notice, CONSULTANT shall make available to CITY, or its agent, for
inspection and audit, all documents and materials maintained by CONSULTANT in connection with
its performance of its duties under this Agreement. CONSULTANT shall fully cooperate with CITY
or its agent in any such audit or inspection.
ASSIGNABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor the
performance of any of their respective obligations hereunder, without the prior written consent of the
other party, and any attempt to so assign this Agreement or any rights, duties or obligations arising
hereunder shall be void and of no effect.
9. INSURANCE REQUIREMENTS.
During the term of this Agreement, and for any time period set forth in Exhibit B,
CONSULTANT shall procure and maintain in full force and effect, at no cost to CITY insurance
policies with respect to employees and vehicles assigned to the performance of Services under this
Agreement with coverage amounts, required endorsements, certificates of insurance, and coverage
verifications as defined in Exhibit B.
10. INDEMNIFICATION.
A. Except as otherwise provided in subparagraph B of this section, CONSULTANT
shall, to the fullest extent permitted by law, indemnify, release, defend with counsel approved by
CITY, and hold harmless CITY, its officers, agents, employees and volunteers (collectively, the
"City Indemnitees"), from and against any claim, demand, suit, judgment, loss, liability or
expense of any kind, including but not limited to attorney's fees, expert fees and all other costs and
fees of litigation, (collectively "CLAIMS"), arising out of CONSULTANT'S performance of its
obligations or conduct of its operations under this Agreement. The CONSULTANT's obligations
apply regardless of whether or not a liability is caused or contributed to by the active or passive
negligence of the City Indemnitees. However, to the extent that liability is caused by the active
negligence or willful misconduct of the City Indemnitees, the CONSULTANT's indemnification
obligation shall be reduced in proportion to the City Indemnitees' share of liability for the active
negligence or willful misconduct. In addition, the acceptance or approval of the
CONSULTANT's work or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONSULTANT's indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding
arising from CONSULTANT'S performance of or operations under this Agreement,
v 08 22
CONSULTANT shall provide a defense to the City Indemnitees or at CITY'S option reimburse
the City Indemnitees their costs of defense, including reasonable attorneys' fees, incurred in
defense of such claims.
B. Where the services to be provided by CONSULTANT under this Agreement are
design professional services to be performed by a design professional as that term is defined under
Civil Code Section 2782.8, then, to the extent permitted by law including without limitation, Civil
Code sections 2782, 2782.6 and 2782.8, CONSULTANT shall indemnify and hold harmless the
CITY and its officers, officials, and employees (collectively City Indemnitees) from and against
damages, liabilities or costs (including incidental damages, Court costs, reasonable attorney's fees
as may be determined by the Court, litigation expenses and fees of expert witnesses incurred in
connection therewith and costs of investigation) to the extent they are caused by the negligence,
recklessness, or willful misconduct of CONSULTANT, or any subconsultants, or subcontractor
or anyone directly or indirectly employed by them, or anyone for whom they are legally liable
(collectively Liabilities). Such obligation to hold harmless and indemnify any indemnity shall not
apply to the extent that such Liabilities are caused in part by the negligence or willful misconduct
of such City Indemnitee.
C. The defense and indemnification obligations of this Agreement are undertaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
11. NONDISCRIMINATION.
CONSULTANT shall not discriminate, in any way, against any person on the basis of age,
sex, race, color, religion, ancestry, national origin or disability in connection with or related to the
performance of its duties and obligations under this Agreement.
12. COMPLIANCE WITH ALL LAWS.
CONSULTANT shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the performance of its duties and obligations under this
Agreement. CONSULTANT shall perform all services under this Agreement in accordance with
these laws, ordinances, codes and regulations. CONSULTANT shall release, defend, indemnify and
hold harmless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
13. NO THIRD PARTY BENEFICIARIES.
CITY and CONSULTANT do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terms and conditions of this
Agreement, to the other party.
v 08 22 4
14. NOTICES.
All notices and other communications required or permitted to be given under this Agreement,
including any notice of change of address, shall be in writing and given by personal delivery, or
deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to
be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the
date of deposit with the United States Postal Service. Notice shall be given as follows:
To CITY's Project Manager:
Jim Myhers
Parking Services Manager
1400 Fifth Avenue
San Rafael, CA 94901
15. INDEPENDENT CONTRACTOR.
To CONSULTANT's Project Director:
Julie Dixon
Principal
Dixon Resources Unlimited
3639 Midway Drive Suite B345
San Diego, CA 92110
For the purposes, and for the duration, of this Agreement, CONSULTANT, its officers,
agents and employees shall act in the capacity of an Independent Contractor, and not as employees of
the CITY. CONSULTANT and CITY expressly intend and agree that the status of
CONSULTANT, its officers, agents and employees be that of an Independent Contractor and not
that of an employee of CITY.
16. ENTIRE AGREEMENT -- AMENDMENTS.
A. The terms and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the parties with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONSULTANT and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terms and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONSULTANT and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
v 09 22
17. SET-OFF AGAINST DEBTS.
CONSULTANT agrees that CITY may deduct from any payment due to CONSULTANT
under this Agreement, any monies which CONSULTANT owes CITY under any ordinance,
agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or
other amounts.
18. WAIVERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or violation
of the same or other term, covenant, condition, ordinance, law or regulation. The subsequent
acceptance by either party of any fee, performance, or other consideration which may become due or
owing under this Agreement, shall not be deemed to be a waiver of any preceding breach or violation
by the other party of any term, condition, covenant ofthis Agreement or any applicable law, ordinance
or regulation.
19. COSTS AND ATTORNEY'S FEES.
The prevailing party in any action brought to enforce the terms and conditions of this
Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs
(including claims administration) and attorney's fees expended in connection with such action.
20. CITY BUSINESS LICENSE / OTHER TAXES.
CONSULTANT shall obtain and maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code, and CONSULTANT shall pay any
and all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for
any work performed under this Agreement, until CONSULTANT has provided CITY with a
completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and
Certification).
21. SURVIVAL OF TERMS.
Any terms of this Agreement that by their nature extend beyond the term (or termination) of
this Agreement shall remain in effect until fulfilled and shall apply to both Parties' respective
successors and assigns.
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
23. COUNTERPARTS AND ELECTRONIC SIGNATURE.
This Agreement may be executed by electronic signature and in any number of counterparts,
v 08 22 6
each of which shall be deemed an original, but all of which together shall constitute one document.
Counterpart signature pages may be delivered by telecopier, email or other means of electronic
transmission.
[Signatures are on the following page.]
08.22
IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL:
C�csfr�ae- .d Cr.'larrccl�
CRISTINE`ALILOVICH, City Manager
APPROVED AS TO FORM:
Office of the City Attorney
By: GENEVIEVE COYLE,
Assistant City Attorney
ATTEST:
City Clerk
I_M5 Y ara
Lmsa dv Lary Mai 6. 201�: L6 19 PSTI
LINDSAY LARA, City Clerk
v 08 22
CONSULTANT:
1
By:
Name: Julie Dixon
Title: President
[If CONSULTANT is a corporation, add
signature of second corporate officer]
By:
Name:
Title:
EXHIBIT A
SCOPE OF SERVICES
The Services to be performed for CITY by CONSULTANT under this Agreement are more fully
described in CONSULTANT's proposal, which is attached to this Exhibit A.
Rev. 08.22 A-1
DIXON
RESOURCES UNLIMITED
Proposal
Residential Parking
Permit Program
Development
(Revised)
City of San Rafael
January 10, 2024
DIXON
F_so" uH:LIM;r_--
Section 1. Transmittal Letter
January 10, 2024
Bernadette Sullivan, Senior Management Analyst
City of San Rafael
1400 511 Avenue
San Rafael, CA 94901
Dear Ms. Sullivan,
Dixon Resources Unlimited (DIXON) is pleased to submit this revised proposal to the
City of San Rafael (City) to provide parking consultant support services to assist in
modernizing the City's residential parking permit policies and aid in the development
of an equitable Resident Permit Parking (RPP) Program.
We have been responsible for developing, optimizing, and implementing residential
permit programs and related policies all over California. We will leverage that unique
expertise to conduct a thorough review of the City's current program, review related
municipal codes, prepare a comparable cities analysis, and collect parking inventory
and utilization information for the existing supply of on -street parking spaces. We will
use this information to develop a distinctive program for the City that initially focuses
on the vibrant and diverse East San Rafael (ESR) area, but may be applied citywide.
We value the importance of balancing equity and accessibility when designing new
permit programs, policies, and fee structures, and our team members are experts at
navigating these important concepts. Our clients will tell you that community
engagement and consensus is a critical step when identifying the solution that will work
for the City, and our team will work closely with the City and stakeholder groups to
develop code language and policy recommendations that work for San Rafael.
We have a thorough understanding of the challenges faced by the City, especially the
impacts on residential parking supply due to high -density developments, housing
shortages, inadequate parking minimums, population growth, and overall economic
development. DIXON has provided for cities throughout California, including the cities
of Tustin (CA), Santa Ana (CA), Newport Beach (CA), and Pasadena (CA). Most recently,
we supported the City of Sausalito (CA) in integrating their residential permit
processing and fulfillment services with their existing Citation Management System
(CMS) provider, to transition the City away from in-house permit management to an
easy and convenient online solution. We have developed program recommendations
for municipalities around the nation. This has provided us with an advantage over other
consulting firms and allowed us to develop a wealth of best practices, policy language,
implementation strategies, and tools to draw from to support the City in this process.
Our experience speaks for itself, as we are currently supporting the City of Costa Mesa
(CA) to re -launch its RPP program. Costa Mesa adopted a unique approach to
DIXON I Residential Parking Permit Program Development - San Rafael Page 1 of 30
DIXON
R_501RCL_S UNLiMIT17D
reimagine their RPP program from the ground up, including policies and eligibility
criteria developed through robust community engagement efforts that included
exhaustive public outreach, even during the height of the pandemic. The City of Costa
Mesa's efforts and imaginative RPP program design was recently recognized as the
2023 California Parking Program of the Year by the California Mobility & Parking
Association (CMPA).
DIXON has regional parking experience and has provided support for many cities
around the Bay Area, including Alameda (CA), Berkeley (CA), San Leandro (CA), Palo
Alto (CA), and Napa (CA), just to name a few. Additionally, DIXON has what other firms
lack: direct, hands-on implementation support experience. We know what it takes to
get the program off the ground and how to proactively engage with the communities
we work in to build data -driven policy improvements and maintain a program that will
last.
Lastly, our team has supported some of the largest parking programs in the US,
including Los Angeles (CA), San Francisco (CA), and Denver (CO). Whether big or
small, each community has its own charm and distinctive features, and at DIXON, we
pride ourselves in our ability to work directly with community stakeholders to capture
their specific needs and wants. Our team has the exact resources and experience the
City of San Rafael needs to future -proof and re-establish its RPP Program.
DIXON is a California -certified Disadvantaged Business Enterprise (DBE), Small
Business Enterprise (SBE), and Women -owned Business Enterprise (WBE) consulting
firm. We are available to begin work immediately upon notice to proceed from the City.
I, Julie Dixon, am the Principal Consultant and will serve as the designated contact for
this proposal, with the legal authorityto bind the company.
Sincerely,
Julie Dixon, President
iulie@dixonresourcesunlimited.com
(213) 716-6933
Dixon Resources Unlimited
3639 Midway Drive Suite B345
San Diego, CA 92110
DIXON I Residential Parking Permit Program Development- San Rafael Page 2 of 30
DIXON
r_;-),;P'C L,NLI�,!,r.ED
Section 2. Table of Content
Section1. Transmittal Letter...............................................................1
Section2. Table of Contents...............................................................3
Section3. Company Overview...........................................................4
Firm Description and Qualifications...............................................................................4
IndustryRecognitions......................................................................................................4
Municipal Track Record...................................................................................................5
FirmContact Information................................................................................................5
Section 4. Project Understanding and Approach...............................6
ProjectUnderstanding.....................................................................................................6
TechnicalApproach.........................................................................................................6
Scopeof Work (Revised).................................................................................................7
Task 1. Project Management (Revised)..........................................................................7
Task 2. Existing Conditions Assessment........................................................................8
Task 3. Parking Utilization Pilot.......................................................................................9
Task 4. Public Engagement and Stakeholder Input (Revised)....................................10
Task 5. Parking Action Plan...........................................................................................13
Section S. Team Composition and Qualifications .............................16
Team Organization and Key Members........................................................................16
Section6. Project Timeline...............................................................22
Proposed Schedule (Revised).......................................................................................22
Section7. Budget and Pricing...........................................................23
HourlyRates....................................................................................................................23
CostEstimate (Revised).................................................................................................23
Section8. References........................................................................25
DIXON I Residential Parking Permit Program Development- San Rafael Page 3 of 30
DIXON
� J11 C D UfJ_ITED
e :io 3, o; a y verview
Firm Description and Qualifications
Dixon Resources Unlimited is a California -based parking consulting firm that was
incorporated in 2012. We have extensive knowledge and hands-on experience with
the solicitation, development, deployment, operation, and maintenance of solutions
ranging from municipal parking programs to automated enforcement systems. Over
the past 11 years, DIXON has been responsible for establishing policies, defining
objectives, and delivering initiatives for municipalities of all sizes. With over 30 years of
parking and transportation management experience, Julie Dixon founded DIXON with
the direct goal of supporting municipal parking programs. We consider ourselves to
be "Parking Coaches" because we offer best -in -class municipal parking solutions
across a broad spectrum, including:
Operational Audits
Data Collection
Permit Management
Municipal Code Updates
Parking Studies
Staffing Assessments
Community Outreach
Data Analysis
Citation Management
Implementation Plans
Heat Maps
Revenue Reconciliation
Council Presentations
Financial Reporting
RFP Specifications
Financial Projections
Integrations
Procurement Support
Based on industry awareness and familiarity with parking policies and current
developments, DIXON has been sought for feedback and direction from parking
programs both nationally and globally. Our knowledge of parking processes, policy,
technology, and service solutions provides a measurable benefit to our customers.
Industry Recognitions
DIXON was recently recognized as a 2023 Organization of the Year by the
International Parking & Mobility Institute (IPMI) for our extensive contributions to the
parking and mobility industry and the exemplary service we provide to our clients. In
the past few years, DIXON has helped transform many projects into award -winning
parking programs, including:
California Mobility & Parking Association Parking Today
2018 Parking Program of the Year: 2019 Innovative Use of Technology:
City of San Leandro City of Seal Beach
2019 Parking Program of the Year: 2020 Excellence in Technology and
City of Laguna Beach Innovation for On -Street Parking:
2022 Parking Program of the Year: City of Paso Robles
City of Paso Robles
2023 Parking Program of the Year:
City of Costa Mesa
DIXON I San Rafael Residential Parking Permit Program Development Page 4 of 30
DIXON
F� J C -� UNvLII'vi
Municipal Track Record
DIXON has acquired an impressive
client list and the table
below highlights some of
our notable projects and regional experience:
AK Juneau
CA
Paso Robles
MI Birmingham
AR Little Rock
CA
San Francisco (SFMTA)
MT Whitefish
AZ Tempe
CA
San Leandro
NE La Vista
CA Alameda
CA
Santa Ana
NJ Atlantic City
CA Berkeley
CA
Sausalito
NJ Princeton
CA Beverly Hills
CA
Seal Beach
NM Albuquerque
CA Costa Mesa
CO
Boulder
NV Las Vegas
CA Laguna Beach
CO
Denver
OH Columbus
CA Los Angeles (LADOT)
CT
New Haven
OR Beaverton
CA Monterey
CT
Stamford
OR Portland
CA Mountain View
FL
Fort Lauderdale
TX Dallas
CA Napa
FL
Tallahassee
TX McKinney
CA Newport Beach
HI
Maui
UT Park City
CA Norwalk
ID
Boise
UT Springdale
CA Oceanside
ID
Ketchum
WA Spokane
CA Palo Alto
IL
Oak Park
WA Vancouver
CA Pasadena
MI
Ann Arbor
WI Milwaukee
The number of projects that we have and continue to support demonstrates the scale
of the impact that we have made.
DIXON stays engaged with all its clients, and we
continue to provide guidance and
direction to City staff when needed —an additional
level of personalization that makes
a significant difference to our customers.
Due to our wide range of clientele and breadth of parking experience, we are
exceptionally knowledgeable about industry best practices related to on- and off-street
parking operations, policies, codes, management, staffing, training plans, compliance,
enforcement, permit and citation management systems, technical specifications,
emerging parking technology and current solutions, long-term strategic planning.
Firm Contact Information
Firm Name: Dixon Resources Unlimited
Contact Name: Julie Dixon, President
Address: 3639 Midway Drive Suite B345
San Diego, CA 92110
Phone: (213) 716-6933
Fax: (619) 221-8006
E-mail: iulie@dixonresourcesunlimited.com
DIXON I San Rafael Residential Parking Permit Program Development Page 5 of 30
DIXON
F��_S01, _-_s U1-NLIM.1T D
Se .:. ! ion 4. Project Understanding and Approach
Project Understanding
DIXON has assessed, designed, built, and operated many successful parking programs
around the country and our experience and operational understanding of the details
involved provides a unique perspective unlike any other consulting firm. We have
worked closely with municipalities throughout California experiencing similar
challenges with designing equitable and accessible permit parking programs, and
developing right -sized policy adjustments is what we do best.
We are proud to have supported the City of Costa Mesa (CA) as it navigated a complete
overhaul of their Residential Parking Permit (RPP) Program, which resulted in a state-
of-the-art, award -winning system that addressed equity concerns, including those
related to California Attorney General opinion (#14-304) regarding residential parking
permits, and the implementation of a seamless permit processing and fulfillment
process fully integrated with the City's Citation Management System (CMS) provider.
The program that Costa Mesa developed was designed to empower their residents to
make informed decisions about RPP Program eligibility and participation, and ourteam
can leverage those efforts to assist the City of San Rafael in developing a modern,
scalable RPP Program that incorporates the effective use of technology and provides
inclusiveness across a broad range of community stakeholders and residents.
Technical Approach
For this project, we will begin with a comprehensive review of relevant project
documents and conduct an on -site assessment to develop a detailed site context. We
will prepare and circulate a comparable cities analysis of applicable parking permit
codes, policies, and best practices for City staff to review. Based on staff input and
feedback, we will outline initial findings and begin to draft municipal code update
recommendations.
DIXON will then develop a data collection plan to survey residential parking conditions
within the East San Rafael (ESR) area. Our data collection will include an inventory of
available parking and perform two days of data collection utilizing a License Plate
Recognition (LPR) -based approach that will generate parking utilization and
occupancy measurements. This utilization data can then be analyzed through the
DIXON Rapid LPR Tool, which provides metrics and visualizations that will aid us and
the City in developing data -driven policy adjustments. DIXON's expert data analysts
can prepare and circulate detailed maps with results from the data collection analysis.
We are excellent at facilitating stakeholder engagement, community meetings, and
public input campaigns, and we routinely receive positive feedback from our clients
about our inclusiveness and accommodation for all stakeholder groups. We will
coordinate with the Cityto develop a plan to engage with community stakeholders and
residents throughout the project. Multiple bilingual public meetings and an online
DIXON I San Rafael Residential Parking Permit Program Development Page 6 of 30
DIXON
n'_1J-,T uM_i M..T E_n
survey will be used to gather public opinion, community feedback, evaluate draft
policy and code recommendations, and begin to build consensus in the community.
Throughout the process, DIXON will work closely with the City staff, elected officials,
and identified key stakeholders to develop a Parking Action Plan with RPP Program
recommendations, including policy and program development criteria, permit
processing and fulfillment strategies, enforcement strategies and associated cost
estimates, as well as a plan for RPP Program implementation. The recommendations
contained within our Parking Action Plan will incorporate lessons learned in other
California cities, industry best practices, strategies to mitigate parking equity and
accessibility issues, a rubric for permit program adoption and expansion, and key
performance indicators (KPIs) that will provide the City a framework for periodic policy
review and assessment that can scale with the City's RPP Program over time.
Finally, we are prepared to support City staff with presentations of a draft Parking
Action Plan at public meetings to gather feedback and comments from San Rafael City
Council Subcommittee members. As needed, our team will assist City staff in
developing detailed Staff Reports and presentation materials. We will then revise a final
Parking Action Plan and RPP Program policy and code language recommendations
and present that to the San Rafael City Council for final review and adoption.
Scope of Work (Revised)
The following workplan details the revised technical approach, methodology, specific
tasks, and associated deliverables that our team will perform, inclusive of the City's
request for more robust community engagement and an extended timeline for
implementation.
Task 1. Project Management (Revised)
Our team will work closely with designated City staff to support a collaborative project
management approach. Our team will schedule a virtual project kickoff meeting and
bi-weekly calls with the designated City staff to provide project updates, collaborate,
and address challenges. Additional meetings may be scheduled, as required.
Task 1.1 Kick-off Meeting. The initial virtual project kick-off meeting will allow our
team to refine and confirm the scope of work, present an outline of the proposal for
the Study, prioritize objectives and tasks, finalize the schedule and timeline for
milestone deliverables, and introduce key internal stakeholders to our team.
Task 1.2 Project Management and Bi-weekly Calls. (Expanded) The City has
requested an extended timeline to support more thorough planning, additional
community meetings, and implementation. We will conduct bi-weekly project
management calls with designated City staff for the duration of the project to
accommodate the extended timeline (a revised project duration of nine (9) months).
Our team will provide meeting agendas addressing the project schedule and budget
status, highlighting complications and corrective measures, and the project's next
steps.
DIXON I San Rafael Residential Parking Permit Program Development Page 7 of 30
DIXON
Task 1.3 Document Sharing and Coordination. During the kick-off meeting, our
team will request project -relevant documents. To facilitate document sharing, ourteam
will establish a shared project folder (such as Dropbox, Google Drive, SharePoint, or
similar) so that City staff can provide relevant documentation for our review. We will
maintain this folder throughout the project to keep all files organized and accessible.
Task 1 Deliverables:
DIXON will coordinate a virtual Kickoff Meeting.
DIXON will conduct bi-weekly calls, including meeting agendas/minutes.
Task 2. Existing Conditions Assessment
We have played a key role in evaluating and supporting all aspects of parking and
mobility programs, including on -street and off-street parking operations, permit
parking strategies, curb management, and parking demand and occupancy studies.
Task 2.1 Background Materials and Document Review. Our team will review
relevant municipal codes, policies, and previous studies, including the 2017 East San
Rafael Parking Study. We will research and assess relevant case law, including existing
statutes, current and pending California Assembly Bills, the 2016 California Attorney
General opinion (#14-304), and recent court decisions that may have an impact on the
City's RPP Program. We will request and review available parking inventory databases
and maps of the City's current permit parking zones with associated restrictions, time
limits, and utilization data, to be provided by the City.
Task 2.2 On -site Existing Conditions Assessment. We will coordinate an on -site visit
to assess the current conditions of existing parking areas within the identified ESR
zones and tour other residential neighborhoods that are of interest for future program
expansion and implementation. While on -site, we will document, and review observed
parking congestion and utilization rates and existing parking signage. We plan to meet
with City staff to review relevant codes, policies, and programs and assess the timeline
for current and planned Capital Improvement Projects as well as future commercial and
residential developments that may impact the residential parking supply.
Task 2.3 Comparable Cities Analysis. We will research and assess up to three (3)
comparable cities to prepare an analysis of comparable municipal codes, policies,
regulations, and associated permit types, rates, fee structures, and third -party services
providers, if available. We will circulate a copy to City staff for review and comments.
Task 2.4 Outline Initial Results and Muni Code Recommendations. During our on -
site visit we will begin to document and outline initial results and recommendations for
municipal code and policy updates. Our team will begin to research potential program
enforcement and implementation costs associated with preliminary recommendations.
Task 2 Deliverables:
• DIXON will review project -relevant background materials.
• DIXON will perform an on -site assessment, including meetings with City staff.
DIXON I San Rafael Residential Parking Permit Program Development Page 8 of 30
DIXON
F rr�-')1: iC-j IU N`i LI N!1TF it
• DIXON will prepare a comparable cities analysis of up to three (3) cities.
Task 3. Parking Utilization Pilot
Our Data Team collects and analyzes parking utilization and inventory data for a variety
of projects. We have found that a reliable and accurate data set is essential for the
success of modern parking programs, and our cost-effective license plate recognition
(LPR)-based approach to data collection will deliver quality results.
Task 3.1 Confirm Study Area. We will
work with the City to identify a project
Study Area for parking utilization data
collection. Our proposed Study Area
aligns with previous work completed in the
2017 East San Rafael Parking Study (W-
Trans), to provide the best value for
comparison, including approximately 238
block faces of on -street public parking
locations.
Task 3.2 Inventory Collection. We will
collect available parking inventory counts
within the defined Study Area. If available,
we may incorporate existing City -provided
files, databases, and assets, including GIS-
enabled maps and inventory lists in a
DIXON-approved format.
Task 3.3 Parking Utilization Pilot. Proposed Study Area
DIXON will coordinate with the City to develop a data collection plan that leverages
mobile license plate recognition (LPR) equipment to collect parking occupancy and
utilization data within the defined Study Area.
We are proposing two (2) days of collection, including a weekday and weekend day,
with data collection intervals coinciding with early morning, mid -morning, afternoon,
and evening hours, to record parking utilization rates each day. This is our
recommended approach to evaluating occupancy and turnover rates within residential
areas, and it will be useful to demonstrate fluctuations in occupancy throughout the
day and average length of stay. However, we are flexible, and we will work with the City
to establish an agreed -upon format for collection including desired days and times.
Task 3.4 Parking Utilization Analysis. We will analyze collected parking data using
the DIXON Rapid LPR Tool to complete parking occupancy and turnover analysis for
locations within the defined project Study Area, including maps, charts, and tables
summarizing the parking supply and demand patterns, occupancy, peak usage,
turnover, and length of stay metrics for the on -street areas surveyed.
DIXON I San Rafael Residential Parking Permit Program Development Page 9 of 30
DIXON
RFSUUKC=S UIINLIM:T=C
Task 3.5 Data Report - Detailed Utilization Maps. Our expert data analysts will
prepare static maps that incorporate GIS layers corresponding to parking inventory
information and occupancy information. We will provide these maps to City staff for
review.
Parking Occupancy
Loc tlom Ogle Range Tian. W, W--kud
Maa1hr.
rear
I.—
fuReclan
Inlerv,l
Wt. croup
Lobo. Gran Clear All
•aewq
.15
_ -,AN
79%
70%
713%
74%
70 %
73%
06%
,1, T•�i 69%
'9%
74%
76%
T3%
75%
65%
71%
725E
12%
• 75%�-
7s,
77%
'2%
68%
66%
71%
7t Yo
71%e1?i
'-. *ia.•M 6e%
'6\
TT%
7,%
Is%
ee%
71%
71%
7t%
59%
e1%
�r 75%
T2%
Ttx
't`•
65%
68%
71%
E9:
6 %
79%
•: '�M B9!
71%
i9k
78%
73k
ib%
T]te
72%
69%
61%
"1,
rn...P 72%
79% 83% 86% 83%
78%
76%
74%
70%
73%
71%
TO%
69%
Bi%
lO0%
...........................................................
scx
as
9,m•'8am 10am•11am
Ill:pm 1$pm•Ipm 1prn-2pn Spm )Pm
3p,,•-pm
iPm•iP�
Scm-6pm
6Pm
TPm
-prm-SPn'
S9m-9pm
9v-10pm
0ayaafllie W.* •Monday 67u d,y 4V7ed A• •T*u dq •4rdey •Sear,.'ry
Example of Rapid LPR Tool Occupancy Dashboard
Task 3 Deliverables:
• DIXON will confirm the project Study Area
• DIXON will collect available parking inventory within the Study Area.
• DIXON will perform parking utilization data collection within the Study Area on
two (2) days, including one (1) weekday and one (1) weekend day, with a
minimum of four (4) data collection times each day.
• DIXON will upload parking utilization data to the Rapid LPR Tool for analysis and
visualization of data collected within the Study Area.
• DIXON will prepare a Data Report consisting of static maps with GIS layers
corresponding to parking inventory and utilization information.
Task 4. Public Engagement and Stakeholder Input (Revised)
Stakeholder engagement and public input are two of DIXON's specialties and ourteam
excels in achieving open, consistent, and invaluable public discourse. Ourteam knows
that the road to consensus for implementing a smart residential permit parking
program is a long one, and we believe community buy -in during program
development is critical to the initial and long-term success of the program. Our
experiences demonstrate that the inclusion of a broad range of stakeholders is integral
to the process. We have coordinated customized public input campaigns employing
personalized engagement strategies, including door-to-door canvasing, knock-and-
DIXON I San Rafael Residential Parking Permit Program Development Page 10 of 30
talk surveys, and targeted, online surveys
accessible by a wide range of community
members. We routinely receive excellent
feedback from our clients and City Councils
who are impressed with our incredibly high
level of engagement, investment, and
involvement with stakeholder groups. Our
heavy presence in California will allow our
team to easily accommodate a variety of
bilingual public input opportunities to
build consensus within the community,
including in -person public meetings,
forums, town halls, and surveys.
DIXON
�- r--
Julie Dixon moderating a discussion
with parking stakeholders.
Task 4.1 Develop Public Engagement Plan. Our team will collaborate with the City
to develop a Public Engagement Plan that provides transparency and inclusion with a
broad range of stakeholders and provides support for Spanish-speaking residents.
Stakeholder groups may include City staff, administration, elected officials, residents,
neighborhood groups, business community members, and others who have a stake in
the future of the RPP Program.
Task 4.2 Community Meetings. (Expanded) Our team will work with stakeholder
groups to identify their unique challenges, needs, and goals. DIXON will coordinate a
phased community outreach approach with an expanded series of in -person and
virtual meetings as described below. Spanish -language translation services will be
coordinated as necessary for each Phase of community outreach to ensure effective
communication and inclusion among the community's various stakeholder groups.
• Phase 1: An initial round of community meetings and smallerfocus group meetings
will occur towards the beginning of the project during and around the time of the
on -site existing conditions assessment. These meetings will be a chance to gather
initial public input and feedback on existing conditions, review preliminary
observations, and educate stakeholders about related parking management best
practices.
o In -person meetings during this phase will occur during our visit for the on -
site existing conditions assessment:
• One (1) in -person community meeting
■ One (1) in -person meeting with the East San Rafael Parking Task Force
• One (1) additional in -person meeting with another community group,
such as neighborhood association representatives.
• One (1) in -person City Council presentation or workshop to present
"Parking 101" concepts about parking management best practices,
industrytrends, key considerations, and project updates, and to solicit
initial feedback from council members.
DIXON I San Rafael Residential Parking Permit Program Development Page 11 of 30
DIXON
k.__0"'„C_S UNUF_D
o Virtual meetings will be coordinated shortly after our site visit to give
community members several more time options to choose from to maximize
participation. These will include:
• One (1) virtual community meeting
■ Two (2) smaller virtual meetings to support any follow-up
conversations required or reach groups that were unable to meet in
person during our initial visit.
• DIXON will record the virtual meetings and share a copy of the
recordings with the City afterward in case there is a desire to post the
videos to the City's website.
o DIXON will work in collaboration with the City to identify the appropriate
stakeholder groups and confirm the meeting schedule. We will be
adaptative to meet the City's needs. DIXON will coach the City on how to
promote the meetings and can mock-up flyers or social media content as
needed. We will also establish a project email address so that community
members may reach out at anytime with additional comments.
Zoom Poll
• C�w�ya,,:Y,..
5 Questions
Multiple choice question
will pop up
Select an answer and submit
We'll share the live results
Example of virtual public engagement meeting
• Phase 2: The next phase of community outreach will occur following the completion
of the parking data analysis and the online public input survey as an opportunity to
share the findings, discuss key takeaways, and present preliminary parking
management concepts for feedback.
o In -person meetings will occur during a second site visit, which will include:
■ One (1) in -person community meeting
■ One (1) smaller in -person key stakeholder group meeting
■ One (1) in -person City Council update presentation
o Virtual meetings will occur shortly before or after the second site visit:
■ One (1) virtual community meeting
■ One (1) smaller virtual key stakeholder group meeting
DIXON I San Rafael Residential Parking Permit Program Development Page 12 of 30
DIXON
R IJRC__s a "N,_!M
1 -1 � F
• DIXON will record the virtual meetings and share a copy of the
recordings with the City afterward in case there is a desire to post the
videos to the City's website.
Phase 3: DIXON will incorporate the feedback from phase 2 as we draft our Parking
Action Plan recommendations. The third phase of community outreach will occur
once the report recommendations are outlined, and DIXON will return to
summarize the community input received to date and present the preliminary draft
recommendations for feedback.
o In -person meetings will occur during a third site visit, which will include:
■ One (1) in -person community meeting
■ One (1) smaller in -person key stakeholder group meeting
■ One (1) in -person City Council presentation
o Virtual meetings will occur shortly before or after the third site visit:
■ One (1) virtual community meeting
• One (1) smaller virtual key stakeholder group meeting
■ DIXON will record the virtual meetings and share a copy of the
recordings with the City afterward in case there is a desire to postthe
videos to the City's website.
Task 4.3 Online Public Input Survey. DIXON will coordinate with the City to support
an online, bilingual public input survey. The online survey may be designed to gauge
public opinion and overall satisfaction with the current parking conditions, collect
suggestions for improvements and individual stakeholder requirements, gather public
input and feedback on draft RPP Program recommendations, and seek consensus from
the community. The City's website, newsletters, social media, and other
communication tools will be used to advertise this public engagement opportunity.
Task 4 Deliverables:
DIXON will develop a Public Engagement Plan in coordination with the City.
DIXON will coordinate fourteen (14) stakeholder meetings, including seven (7)
in -person meetings and seven (7) virtual meetings, plus three (3) additional
Council meetings.
DIXON will facilitate a bilingual, online public input survey.
Task S. Parking Action Plan
DIXON will consolidate results from our previous tasks to develop a comprehensive
Parking Action Plan (Plan) for the Residential Parking Permit (RPP) Program as the final
deliverable for this project. The Plan will summarize key findings and results from
previous Tasks. The Plan will identify and provide the analysis behind a series of
strategic recommendations and implementation plan strategies for the City's RPP
Program needs, in both near -term and long-term planning horizons.
DIXON I San Rafael Residential Parking Permit Program Development Page 13 of 30
DIXON
R=�;'�K�=S UfJ�If�irFL
Task 5.1 Municipal Code Update Recommendations. DIXON will begin by working
with City staff to conduct a thorough municipal ordinance review to determine
adjustments/red-line edits that will "future -proof" code language to prepare the City
for the implementation and management of a revamped permit program. Our
extensive experience working with California cities will allow us to identify issues and
address gaps in the existing code. Drawing from our experience in the Cities of Seal
Beach and Costa Mesa and other municipalities, we will compile all relevant code
sections and provide a revised version for consideration. This will include instances
where the City may be able to simplify municipal language to improve program
efficiency. We will also evaluate parking policies related to the management of multi-
family and commercial developments located adjacent to single-family residences.
Task 5.2 Draft Parking Action Plan. In developing our draft Plan recommendations,
we will utilize industry best practices and leverage our experiences with clients in
California and around the country. Our recommendations will incorporate public input
gathered during public engagement opportunities, and will include, but are not
limited to, the following areas:
• Municipal code language updates that are consistent with California law and the
Attorney General's opinion (#14-304).
• Streamline existing residential permit parking policies, including number of
permits, program participation, and residence eligibility.
• Revised and updated RPP processes, including, but not limited to, determining
procedures to address challenges in areas where single-family and multi -family
neighborhoods are co -located, determining permit limits for vehicles per
household, evaluating permit parking options by time of day, and addressing the
effects of paid parking in adjacent commercial corridors.
• Permit management, administration, issuance and renewal strategies, permittypes,
approximate fees, and evaluation of associated costs.
• Evaluation of RPP Program enforcement strategies, including pros and cons, cost
recovery, fines, towing, administration, and associated costs.
• Financial analysis of the City's existing and proposed residential permit parking
program and recommendations for applicable permit fees; and,
• Associated implementation strategies, including estimated timeframes, costs, and
responsible parties, potential funding mechanisms, and strategies to transition
locations with existing permit restrictions.
The Plan will include recommended step-by-step policy changes specifically designed
to address the criteria for establishing residential permit parking programs in
neighborhoods throughout the city and the development of a methodology for permit
disbursement. Each recommendation will include a narrative description of benefits
and justifications for proposed policy adoption or adjustment. Where possible, our
recommendations will include an assessment of turn -key solutions that can improve
overall residential permit parking program performance, including emerging
technology and integrations.
DIXON I San Rafael Residential Parking Permit Program Development Page 14 of 30
DIXON
The final component of the Plan will establish a framework for public communications
and information sharing regarding policies, regulations, initiatives, and the overall
goals of the Parking Action Plan. Recommendations will include anticipated needs for
marketing, public meetings, and web -based informational bulletins.
Task 5.3 Draft Plan Presentation. We will circulate draft Plan recommendations to
City staff and stakeholders to gather input and incorporate that feedback into an
updated Plan. We will assist the City in developing comprehensive Staff Reports and
are prepared to present the draft Parking Action Plan attwo (2) San Rafael City Council
subcommittee meetings, including one (1) in -person presentation and one (1) virtual
presentation, to gather feedback and comments from subcommittee members.
Task 5.4 Final Action Plan. DIXON will incorporate subcommittee member feedback
into a revised, final Residential Parking Permit (RPP) Program Parking Action Plan to
City staff and stakeholders and incorporate feedback into a revised, final Parking
Action Plan. We are prepared to present the final Plan at one (1) in -person San Rafael
City Council meeting for review and adoption.
Task 5 Deliverables:
• DIXON will review and revise relevant San Rafael Municipal Code language.
• DIXON will prepare and circulate a draft Parking Action Plan to City staff.
• DIXON will attend and present attwo (2) subcommittee meetings, including one
(1) in -person and one (1) remote.
• DIXON will incorporate feedback into a revised, final Parking Action Plan.
• DIXON will present the final Plan at one (1) in -person City Council meeting for
final review and adoption.
DIXON I San Rafael Residential Parking Permit Program Development Page 15 of 30
DIXON
F-SUUKC=S UNI IMiFIE: D
section S. Team Composition and Qualifications
Team Organization and Key Members
DIXON will customize our approach and tailor our team configuration to best support
the City and all project deliverables. Our organization structure is provided here, with
our firm's Principal Consultant, Julie Dixon as the Project Lead. Julie will oversee high-
level communication with City staff and elected officials, will provide a final review of
all project deliverables, and will coordinate community engagements and presentation
materials.
The remaining work will be supported by our Project Team. Principal Planner, Emily
Kwatinetz, will be the Project Manager. Emily will be responsible for day-to-day
communications with City staff and will direct task -based work assignments for the
Project Team, which will include support from Senior Associate, Cameron Clark, who
is responsible for leading the DIXON Data Team, Associate, Jennifer Liu, who is based
in San Francisco and is responsible for supporting many of DIXON's Bay Area clients,
and Junior Associate, Alexis Appel, who will assist the team in conducting research,
review, report writing, and revision, depending on the task. We will not hesitate to
dedicate the required staff to achieve the City's objectives for this project.
DIXON I San Rafael Residential Parking Permit Program Development Page 16 of 30
DIXON
Julie Dixon - Principal Consultant, Project Lead
�- Julie Dixon is the President and Founder of Dixon Resources
Unlimited, a woman -owned business, focused on providing parking
consulting services to municipalities. With over 30 years of experience
. in parking and transportation management, Julie built her firm to
provide "best in class" municipal parking solutions across a broad
spectrum of areas, including operations management, customer
service, enforcement, citation processing, field maintenance, financial
reporting, procurement, and integrated solutions.
Julie began her career as the first parking enforcement officer for the Santa Barbara
County Sheriff's Department assigned to Isla Vista while completing her bachelor's
degree at the University of California, Santa Barbara. As her career path evolved, Julie
directed and managed all aspects of various complex transportation programs. Her
resume is extensive, and she recently completed her Master of Business Administration
degree at Point Loma Nazarene University. Julie has been responsible for establishing
policies, defining objectives, and delivering on initiatives for municipalities of all sizes,
working at all levels within the administration, enforcement, and adjudication processes,
and has been solicited to present at a variety of parking industry events regarding her
project experiences. She has extensive knowledge and hands-on experience with the
solicitation, development, deployment, operation, and maintenance of solutions
ranging from municipal parking programs to automated enforcement systems.
Julie was directly involved with the San Francisco Municipal Transportation Agency
(SFMTA)forthe internationally recognized SFpark program. SFparkwasthefirstfederally
funded project in the United States to evaluate both on -street and off-street parking
technology and policies and their direct impact on congestion mitigation in the City.
Using real-time information to determine parking availability, SFpark successfully
implemented a demand -responsive pricing model that continues to be evaluated and
debated throughout the parking industry. She was directly responsible for the
development of specifications, solicitations, contract negotiations, technology
integration, and implementation oversight.
One of DIXON's primary business objectives is to define and recommend parking
policies for its customers. Since founding DIXON in 2012, Julie has been focused on
coaching municipalities through operational and technology assessments and
implementation and procurement processes. Julie is responsible for the overall
management of each project for the DIXON team and prides herself on being labeled
as the "Parking Coach." For her outstanding contributions to the parking industry, Julie
received Parking Today's 2020 Parking Person of the Year. This Award recognizes Julie's
exceptional dedication to improving the customer experience and image of parking
across the entire industry.
(213) 716-6933, iulie@dixonresourcesunlimited.com
DIXON I San Rafael Residential Parking Permit Program Development Page 17 of 30
DIXON
Emily Kwatinetz - Principal Planner, Project Manager
�. Emily Kwatinetz has been with DIXON for seven years, managing
projects ranging from parking and mobility studies to detailed
• implementation plans. Through parking studies, data analysis,
operational audits, stakeholder outreach, and the development of
strategic recommendations, she has a track record of comprehensive
e support for a variety of municipalities.
Emily earned a B.A. in Urban Studies and Planning from the University
of California, San Diego. Emily was inducted into the National Parking
Association's 40 Under 40 Class of 2018. She also is an elected board member of the
Pacific Intermountain Parking & Transportation Association (PIPTA). Emily was recently
awarded the 2022 Emerging Leader of the Year Award by the Southwest Parking and
Transportation Association (SWPTA).
Emily has gained extensive experience with DIXON supporting numerous parking and
mobility projects during her tenure, including leading the development of a
comprehensive Parking Action Plan for the City of Monterey that provided step-by-step
recommendations and strategies to optimize the City's parking operation. The Parking
Action Plan incorporated results from a detailed comparable city analysis, a complete
parking Revenue Modeling Workbook, and an on -site Operational Audit that examined
the City's parking policies, programs, rates, data, and management practices. Emily has
also been integral in developing a Parking Action Plan for the City of Paso Robles which
included a thorough Implementation Strategy, and Emily created a complete Parking
Roadmap for the Town of Los Gatos that included recommendations for parking demand
management, residential area parking, enforcement, wayfinding and parking guidance,
and transportation demand management, with phased implementation steps and
strategies.
A summary of Emily's notable projects is provided below:
• City of Santa Ana (CA) Citywide Parking Study (2022-23)
• Isla Vista Community Services District (CA) Parking Consultant Services (2023)
• City of Modesto (CA) Parking Infrastructure Implementation Plan (2022-23)
• City of Beaverton (OR) Downtown Parking Study and Action Plan (2020-23)
• City of Alameda (CA) On -Call Parking Consultant Support Services (2020-23)
• City of Downey (CA) Annual Parking Study (2019-23)
• City of Monterey (CA) Parking Operations Analysis (2018-23)
• City of Paso Robles (CA) Downtown Parking Action Plan & Implementation (2018-23)
County of Maui (HI) Parking Action Plan and Park Maui Program Implementation (2017-23)
• Port of Seattle (WA) Shilshole Bay Marina Parking Study (2021-22)
• Pierce College (CA) Operational Needs Assessment (2019-20)
• City of Alameda (CA) Alameda Point Parking Management Plan (2019-20)
• Bay Area Rapid Transit (BART) Parking Modernization Program (2019-20)
(206) 499-8183, emily@dixonresourcesunlimited.com
DIXON I San Rafael Residential Parking Permit Program Development Page 18 of 30
DIXON
I J-- - -
Cameron Clark - Senior Associate
Cameron Clark is a Senior Associate for DIXON, and he has spent over
seven years in the parking industry demonstrating his expertise in
• parking curb management, data collection, analysis, and algorithmic
modeling. Previously, Cameron served as Parking Operations Manager
for a private data acquisition and analysis company, where he led all
parking data projects, including SDOT's Annual Parking Study for four
years. Cameron was inducted into the National Parking Association's
"40 Under 40" class of 2022 and he also serves on the International
Parking and Mobility Institute ("IPMI") Technology Committee which
provides education on cutting -edge technology, how to implement that technology, and
best practices on leveraging multiple technologies as the industry advances and evolves.
Cameron earned a B.S. in Environmental Science and a Minor in Computer Science from
the University of Redlands.
Cameron has conducted hundreds of parking and mobility studies, and he deeply
understands the challenges in collecting, analyzing, and modeling accurate data across
different facilities. His experience includes collection methods such as managing large
teams of field data collectors to manually gather parking inventory, occupancy, and
turnover data using map -based collection apps, mobile and static LPR, dash -cam video
collection, static video collection, drone collection, and transaction data. Cameron was
integral to the SDOT Annual Parking Study Program from 2016 - 2020 where he managed
all data collection, quality control, and analysis. Cameron supported the development of
the mobile collection application deployed for manual data collection efforts, and he was
directly involved in supporting Turnstone's algorithmic model and methodology.
Since joining DIXON, Cameron has managed all data related projects as well as the
development of the Dixon Data Suite, including the Rapid LPR Tool, which uses mobile LPR
data to produce parking occupancy, turnover, and enforcement analysis. In San Francisco,
Cameron evaluated the accuracy of the SFMTA's mobile LPR technologies and proved the
ability to utilize this data for high -quality occupancy and turnover analysis. The success of
this project has led to SFMTA's use of DIXON's Rapid LPR Tool to replace their current data
acquisition efforts for their meter rate adjustment program.
A summary of Cameron's notable projects:
• City of Portland (OR) Downtown Meter District Parking Study (2023)
• City of San Francisco (CA) Rapid LPR Tool (2022-23)
• City of Beverly Hills (CA) Rapid LPR Tool (2022-23)
• City of Pasadena (CA) Rapid LPR Tool (2022-23)
• City of Napa (CA) Citywide Parking Data Analysis (2021-23)
• City of Seal Beach (CA) Ongoing Parking Occupancy Evaluation (2021-23)
• Port of Seattle (WA) Shilshole Bay Marina Parking Study (2021-22)
• City of Costa Mesa (CA) Residential Parking Study (2020-22)
(425) 761-5067, cameron.clark@dixonresourcesunlimited.com
DIXON I San Rafael Residential Parking Permit Program Development Page 19 of 30
DIXON
RE= )0U'=iC=S UNLIM1-FD
Jennifer Liu - Associate
Jennifer Liu is an Associate at DIXON, with a Bachelor of Business
Administration and Communication Studies joint major degree from
Simon Fraser University, Canada. She also holds a certificate from UC
Berkeley's College of Environmental Design after completing the
Summer Institute in City Planning.
Jennifer's background is in the Electric Vehicle Supply Equipment
(EVSE) industry, where she led global product marketing and
program management initiatives for commercial, residential, and
public charging solutions. Jennifer's skillset is directly translatable to parking
consulting, and since joining DIXON, she now supports parking programs across the
country with market research, stakeholder engagement, municipal code reviews, and
strategic planning.
Forthe Town of Los Gatos, Jennifer worked with staff to refresh their parking roadmap,
perform financial modeling, and develop a comprehensive staffing plan. These efforts
supported a request to the Town Council for additional funding and direction, which
then enabled the Town to hire a dedicated parking staff member and make
improvements to their parking program. Jennfier has also supported cities like
Modesto (CA) and Napa (CA) with similar services, focusing in the areas of community
engagement, policy and code reviews, and program planning initiatives.
Jennifer's unique background combining communications, project management, and
urban planning provides great benefits to DIXON's clients, especially those in the
implementation phases of their projects. Jennifer has supported large-scale programs
and initiatives, including working closely with the City of Beverly Hills' Public Works
Department and the City's vendor to coordinate technology upgrades in 17 City
parking garages. Additionally, Jennifer managed the City's parking operator
solicitation process, which involved extensive stakeholder management, contract
negotiation, and a deep technical understanding of the technologies involved.
A summary of Jennifer's notable projects:
• Town of Los Gatos (CA) Parking Roadmap Update (2023)
• City of Santa Ana (CA) Citywide Parking Study (2023)
• Isla Vista Community Services District (CA) Parking Consultant Services (2023)
• City of Paso Robles (CA) Implementation Support Services (2023)
• City of Ketchum (ID) Parking Consulting Services (2023)
• City of Modesto (CA) Parking Infrastructure Implementation Plan (2022-23)
• City of Napa (CA) Implementation Support Services (2022-23)
• City of San Leandro (CA) Parking Management Consulting Services (2022-23)
• City of Beverly Hills (CA) Off -Street Parking Projects & RFP Management (2022-23)
(628) 280-9291, Jennifer.liu@dixonresourcesunlimited.com
DIXON I San Rafael Residential Parking Permit Program Development Page 20 of 30
DIX01N
Alexis Appel - Junior Associate
Alexis Appel is a Junior Associate at DIXON with a Bachelor of Arts
degree in Urban Studies and Planning from the University of
California, San Diego. With an educational emphasis on
Sustainability and Resilience, she takes a comprehensive approach
to projects that considers both environmental and human impacts.
Alexis previously worked in the stormwater management industry
and assisted in the research and writing of Storm Water Pollution
Prevention Plans for new and existing developments. Since joining
the DIXON team, she has contributed to various projects, including researching
alternative parking methods, conducting stakeholder outreach for community
engagement, working with municipalities to enhance residential parking, and
engaging with the California Coastal Commission to improve beach parking
accessibility.
Forthe City of Seal Beach, Alexis is responsible for researching and supporting the City
in preparing to submit a Coastal Development Permit application to the California
Coastal Commission. She was responsible for the review and compilation of historical
documents to convey the City's extensive parking history, as well as preparing a
comparable cities analysis highlighting opportunities for the City to adjust parking
rates and fees while maximizing accessibility and equity. Alexis is currently assisting
both the cities of Seal Beach and Monterey in applying for Local Coastal Program
certification, which will help both cities streamline the process of new development
applications within their respective coastal zones. Alexis approaches projects involving
the California Coastal Commission through the lens of equity and inclusion and values
the opportunity to improve coastal access for visitors of all socio-economic
backgrounds.
Alexis' distinctive background in urban planning has been a key element in serving
DIXON clients in various ways. For the City of Santa Ana, Alexis is managing
stakeholder outreach, which has included attendance at community events and town
hall meetings, as well as identifying creative solutions such as parking lift
implementation. Alexis has also completed comparable analyses for the City of
Sausalito, San Diego State University, and the City of Seal Beach in order to identifythe
ways in which each project can enhance their unique parking programs.
A summary of Alexis' notable projects:
• City of Seal Beach (CA) Parking Management Support Services (2022-23)
• City of Monterey (CA) Coastal Zone Parking Operation Study (2022-23)
• City of Norwalk (CA) One -Ways Neighborhood Support Services (2023-24)
• City of Santa Ana (CA) Citywide Parking Study (2023-24)
• Isla Vista Community Services District (CA) Parking Study (2021-23)
• City of Sausalito (CA) Downtown Parking Study (2023)
(951) 553-0129, Alexis@dixonresoLlrcesLlnlimlted.com
DIXON I San Rafael Residential Parking Permit Program Development Page 21 of 30
DIXON
P-�01=5 J f I L I M 1 T D
- e .ion 6. Project Timeiive
Proposed Schedule (Revised)
The following timeline describes the estimated time required to complete each task,
including the additional community meetings and extended implementation, and an
approximate date for the completion of each milestone deliverable:
Task
Project Kickoff Meeting
Jan-24
Feb-24
Mar-24
Apr-24
May-24
Jun-24
Jul-24
Aug-24
Sep-24
Background Document Review
On -site Assessment
•
■■■■
III
loolooll
ION
moll
moll
loll
loom
Review Existing Muni Code/ Preliminary Reclines
l■lmPrepare
■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■
Menu of Com-parable Codes / City Review
Utilization Pilot Setup
InventoryParking
Parking
Data Collection -d Analysis■liming
■■lm
■■■■■■■■■■■■■■■■■■■■■■■
.. • ..millmnmm
IN
IN
moll
loll
moll
loom
moll
Develop Public Enqagement Plan
Stakeholder Meetings: Phase 1
MollPublic
to■0000l■o■■■0000000■o■■■o■ill
nout Survev
long
Stakeholder Meetings: Phase 2
glggglggmgmgFinalize
olmnngnnmgngngnmm�nmmg
Muni Code Recommendations
Meetings: Phase 3
Prepare Draft RPP Recommendations/PAP
City Review of Draft RPP
SubcommitteeStakeholder
onoo■000■l000000■l000000o
Iloilo
Revise
■l■g■ollllmmmnngmmmgmnmgmnmgmm
loll
Council Presentation &Adoption
MEN
sell
moll
loom
l■ml■nso
loom
long
no
DIXON I San Rafael Residential Parking Permit Program Development Page 22 of 30
DIXON
�,
-jection 7. Budget and Prici
This cost proposal is based on a Time & Materials (T&M) approach. We are adaptive to
the City's needs and will customize our solution to focus on what the City needs to
achieve its objectives and to ensure that all deliverables are completed within the
agreed -upon budget and timing to suit the City's evolving priorities.
The following table provides the hourly rates for all DIXON classification groups, which
are based upon GSA standards and will be billed per City requirements.
Hourly Rates
Principal Consultant
$245
Principal Planner
$225
Senior Associate
$175
Associate / Data Analyst
$155
Junior Associate
$115
Data Collector
$65
Cost Estimate (Revised)
The revised total estimated not to exceed costs per Task are detailed below:
Project Management (Revised)
1 • Virtual project kickoff and bi-weekly calls $9,340
• Extended project management and coordination (assumes
three (3) additional months)
Operational Needs Assessment
2 • Review project -relevant background materials. $15,305
• On -site assessment, including meetings with City staff
• Comparable cities analysis of up to three (3) cities
Parking Utilization Pilot
• Confirm the project Study Area and collect available parking
inventory
• Collect parking utilization data within the Study Area on two
(2) days, including one (1) weekday and one (1) weekend
3 day, with four (4) data collection times per day $27,780
• Includes analysis and visualization of data collected within
the Study Area in the Rapid LPR Tool
• Prepare a Data Report consisting of static maps with GIS
layers corresponding to parking inventory and utilization
information
DIXON I San Rafael Residential Parking Permit Program Development Page 23 of 30
DIXON
Stakeholder Engagement and Public Input (Revised
• Develop a Public Engagement Plan
• Coordinate several stakeholder meetings:
o Phase 1: Six (6) stakeholder meetings, including
three (3) in -person meetings, three (3) virtual
meetings, and one (1) Council meeting
4 o Phase 2: Four (4) stakeholder meetings, including $45,640
two (2) in -person meetings, two (2) virtual
meetings, and one (1) Council meeting
o Phase 3: Four (4) stakeholder meetings, including
two (2) in -person meetings and two (2) virtual
meetings, and one (1) Council meeting
• Facilitate a bilingual, online public input survey
Parking Action Plan
• Review and revise municipal code language
• Prepare and circulate a draft Plan to City staff
5 • Attend and present at two (2) subcommittee meetings, $29,875
including one (1) in -person and one (1) remote.
• Incorporate feedback into a final Parking Action Plan
• Present the final Plan at one (1) in -person City Council
meeting for final review and adoption
Total Cost $127,940
DIXON I San Rafael Residential Parking Permit Program Development Page 24 of 30
DIXON
Section 8. References
California, Costa Mesa
• Residential Parking Study, Solicitation & Implementation
Support
• March 2020 - Present
• Project Lead: Julie Dixon
In the spring of 2020, DIXON was retained by the City of Costa Mesa to conduct a
comprehensive Citywide Residential Parking Study, which included data collection,
community outreach, and on -site assessments. After the resulting Residential Parking
Action Plan was adopted by Council, DIXON supported several parking technology
solicitations, a municipal code review, and the design and ongoing implementation of
a new citywide Residential Parking Permit (RPP) Program.
A priority goal of the Plan is to align the RPP Program with the 2016 California Attorney
General's opinion (#14-304) and ensure equitable access to public on -street parking
and residential permits. The previous program did not fully address parking impacts
from multi -unit dwellings, commercial areas, and spillover effects of permitted streets
onto non -permitted ones. After rewriting the RPPP and procuring the required
technology, the City and DIXON are executing a phased, year -long rollout of the new
program. The unique program design and implementation strategy have earned it the
recognition as the California Mobility and Parking Association's 2023 Public Parking
Program of the Year.
Some notable deliverables and services provided include:
• An in-depth Residential Parking Study including site visits, documentation review,
and stakeholder interviews.
• On -street data collection and analysis on parking impacts over 10,531 spaces.
• Community outreach and education to gather insights for the parking study and
throughout the implementation of the new RPP Program, including numerous
virtual community meetings and an online residential parking survey.
• Development of a Residential Parking Action Plan, which outlines the key
implementation steps needed to realign the residential parking strategy.
• Municipal code review to enable the implementation and enforcement of updated
residential parking policies.
• Solicitation support for a Permit Management System vendor and LPR technology.
• Transition support into a virtual permit system and enforcement by license plate.
• Implementation support for the new RPP Program rollout with vendor
communication and management, project management, program design, and
stakeholder engagement.
Jennifer Rosales, Transportation Services Manager, Public Services Department
77 Fair Drive, Costa Mesa, CA 92626
(714) 754-5180, jennifer.rosales@costamesaca.gov
DIXON I San Rafael Residential Parking Permit Program Development Page 25 of 30
DIXON
F-S ) 11RC S Uh1LIM,1 T -D
^ California, Tustin
• Citywide Permit Parking Program on Public Streets Project
• October 2019 - October 2023
• Project Lead: Julie Dixon
Rememhenng what connects us
DIXON was retained by the City of Tustin (City) in October 2019 to conduct a citywide
residential parking study. The study included a review of existing conditions, current
parking policies, and community outreach which was used to develop a Residential
Parking Action Plan (Plan). The project paused in 2020 due to a shift in City priorities
during the pandemic and was eventually placed back on track in 2021. DIXON
completed additional stakeholder engagement and delivered the Plan, which City
Council adopted in 2023. This Plan has shaped the design of the new permit program,
which is targeted for launch in 2024.
A key goal of this project was to increase the accessibility and effectiveness of the City's
residential parking policies, especially regarding permit parking. The final Plan
encouraged the City to expand permit eligibility by no longer differentiating between
single-family and multi -family dwellings for establishing new districts, in alignment with
the Attorney General's opinion No. 14-304. The Plan also redefined the permit
application procedure and the petitioning process for new permit areas, while
introducing a rule limiting one permit per eligible resident as well as an escalating rate
structure. Additionally, the Plan recommended boosting compliance by increasing
enforcement staff and leveraging mobile license plate recognition for parking
enforcement and ongoing data collection.
Some notable deliverables and services provided include:
• On -site assessment that included in -person stakeholder meetings with Public
Works and the Police Department as well as a ride -along with enforcement staff.
• Comparable cities analysis to evaluate and highlight peer city permit programs.
• Extensive community outreach and stakeholder engagement, including:
o A residential parking survey which received 1,127 responses.
o Three community meetings (held virtually during the pandemic) to increase
awareness of the project, gather feedback, and share outcomes of the Plan.
• Evaluation of the parking permit program for accessibility and inclusivity, including
all program rules and processes.
• Recommendations for end -to -end permit parking program improvement,
including the definition of permit rates, enforcement staffing, technology, and
associated costs.
• Preparation for and execution of presentation(s) to City Council, including relevant
materials.
Krys Saldivar, Public Works Manager
300 Centennial Way, Tustin, CA 92780
(714) 573-3172, ksaldivar@tustinca.org
DIXON I San Rafael Residential Parking Permit Program Development Page 26 of 30
DIXON
n=� J,J ,_- S II r-r
California, Santa Ana
• Citywide Parking Study Consulting Services
• September 2022 -Present
• Project Lead: Emily Kwatinetz
The City of Santa Ana (City) began engaging with DIXON in 2022 to conduct an
extensive review and analysis of its overall residential permit parking program strategy.
DIXON conducted two site visits and continues to facilitate stakeholder interviews to
learn about the realities of residential parking in the City and form customized
recommendations for Santa Ana. At this time, DIXON continues to perform parking
analyses and support data collection efforts while developing the Parking Action and
Implementation Plan requested by the City.
Santa Ana currently has an extensive permit parking program that offers permits with
four different sets of operating hours across 27 permit districts. The City is interested
in consolidating its permit program such that management and operation can be
simplified. Additionally, the City is looking to increase the effectiveness of the program,
minimize spillover effects, and increase inclusivity. With the support of DIXON's prior
experience in improving residential permit parking programs, the City is making great
strides to developing data -backed decisions to make such improvements.
Some notable deliverables and services delivered and in progress include:
• Public Participation Plan outlining an extensive public outreach and stakeholder
engagement strategy.
• Coordination of up to 60 public meetings and 20 advisory committee meetings,
including the preparation of materials for each of these.
• Parking survey distributed online and in -person to solicit feedback from the public
on parking challenges and needs.
• Parking analysis of existing conditions that includes a review of relevant data,
processes, and operating methods; on -site operational assessments and
stakeholder interviews; ride-alongs to observe the current parking environment
and districts; and evaluations of technology, policy, staffing, and maintenance to
identify opportunities for improvement.
• Facilitation of ongoing data collection using a License Plate Recognition (LPR)
technology pilot, including the provision of data collection routes for each district
and the creation of parking space inventory for up to 1500 block faces.
• Occupancy and parking utilization analysis of LPR-collected data in the DIXON
Data Suite dashboard.
• Parking Action and Implementation Plan that incorporates a Citywide Permit
Parking Program to balance the parking needs of various user groups.
Cointa Anaya, Engineering Technician, Public Works Agency
20 Civic Center Plaza, Santa Ana, CA 92701
(714) 647-5623, canaya@santa-ana.orc;
DIXON I San Rafael Residential Parking Permit Program Development Page 27 of 30
DIXON
R=S0�„C-S UNLIMITED
California, Seal Beach
• Parking Consulting & Ongoing Parking Project Management
• May 2017 - Present
• Project Lead: Julie Dixon
The City of Seal Beach hired DIXON in 2017 to provide ongoing consulting and project
management for the City's parking program. Seal Beach staff recognized the need for
an overhaul of its parking operation, including community outreach, technology
refresh, and parking policy assessment, and lacked the dedicated parking
management staff to manage these projects. DIXON acts as the City's interim Parking
Manager to manage the ongoing optimization of the parking program, including
technology, permit management, policy, and community engagement/education.
A key part of DIXON's role is to facilitate the implementation of new technology. This
includes the development and management of several technology procurements and
pilot demonstrations over the years. With knowledge of the City's needs and the
technical capabilities of vendors in the market, DIXON supported the City in achieving
a first -of -its -kind end -to -end integration of vendors, which gained the City Parking
Today's 2019 "Innovative Use of Technology" Award.
Some notable deliverables and services provided include:
• Acting as the City's Parking Manager, reporting to the Police Department.
• Ongoing community outreach and stakeholder engagement, including public
meetings, a community survey, and City Council meeting presentations.
• Optimization of the parking enforcement staffing, which enabled the closure of the
city jail and transitioned existing personnel to parking enforcement.
• Support the transition of parking management to the Police Department.
• Introduction and implementation of a virtual parking permit program.
• Installation of a turnkey license plate -based integrated parking management
system as part of a technology refresh.
• Ongoing data reporting and analysis leveraging LPR data through the DIXON Data
Suite to monitor occupancy trends, parking utilization, and turnover data.
• Development of data -driven parking policy strategies.
• Monthly reporting on enforcement performance and financials.
• Support for a California Coastal Development Permit application to update beach
parking lot rates and operating hours through comparable rates research,
expanded parking occupancy monitoring, and other supporting information.
• Signage enhancement plan for the City's downtown and beachfront lots to simplify
wayfinding and lot regulations.
• Support for the Parking Ad Hoc Committee on whether to expand paid parking.
Nick Nicholas, Captain, Seal Beach Police Department
911 Seal Beach Blvd, Seal Beach, CA 90740
(562) 799-4100 x1160, nnicholas@sealbeachca.gov
DIXON I San Rafael Residential Parking Permit Program Development Page 28 of 30
DIXON
California, Napa
• Parking Management Services & Implementation Support
• October 2015 - Present
Emnam• Project Lead: Emily Kwatinetz
DIXON has a strong history working with the City of Napa through various parking
consultant support services. In 2015, the City selected DIXON through a competitive
solicitation process for support in the consideration of implementing paid parking,
including the coordination of stakeholder outreach and the solicitation of a parking
technology pilot. The scope was expanded in 2016 to address both on -street and
garage parking technology, and again in 2018 to develop a Comprehensive Strategies
Report (CSR) to optimize the City's parking operation.
The City of Napa's community parking needs are evolving with increasing
development in Downtown Napa and the Oxbow District. At peak times, parking
concentrates along main corridors, leaving outlying parking garages underutilized.
There also exists an employee parking problem, while minimal staffing and technology
resources have led to inconsistent enforcement of existing time limits. DIXON
continues to support the City of Napa as it reviews and implements recommended
parking program improvements and develops data -driven parking management
policy enhancements.
Some notable deliverables and services provided include:
• Extensive stakeholder outreach, parking surveys, and community meetings.
• Solicitation support for a competitive parking technology pilot.
• Comprehensive strategies for parking technology, including electronic wayfinding,
parking guidance systems, and license plate recognition (LPR) technology.
• Financial modeling to support the City with revenue forecasts and projections that
included hardware costs and technology expenses.
• Development of a Comprehensive Strategies Report on wayfinding and parking
guidance, enforcement technology, parking program management, special event
management, permit parking, accessibility, safety, and mobility. Successful
transition of the parking enforcement program to the Community Development
Department, along with the establishment of performance metrics to achieve the
goals of increased turnover and consistent parking compliance.
• On -street parking occupancy and turnover analysis through DIXON's proprietary
analytical tool, the Rapid LPR Tool, which leverages data gathered through the city's
LPR technology.
• Administrative reports, including an employee permit parking plan and
enforcement staffing recommendations.
Tony Valadez, Parking Program Manager
955 School St, Napa, CA 94559
(707) 257-9272, tvaladez@cityofnapa.ora
DIXON I San Rafael Residential Parking Permit Program Development Page 29 of 30
DIXON
45^Us� California, Sausalito
• Parking Operations Support & On -Call Parking Consulting
• • July 2014- Present
Project Lead: Julie Dixon
In July 2014, the City retained DIXON to provide an initial assessment of the Sausalito
parking technology solution followed by the development of a Request for Information
to solicit alternative parking technology solutions for the City. The City of Sausalito is a
very popular California tourist destination right across the Golden Gate Bridge from
San Francisco. Parking availability and traffic congestion are impacted throughout the
City's downtown and residential parking areas. The City quickly recognized DIXON's
expertise as a direct benefit to their parking program, and DIXON was engaged to
begin work with key City staff to prioritize project objectives, tasks and goals.
One of DIXON specialties is a comprehensive understanding of available vendor
solutions. With that, DIXON was able to immediately begin vendor outreach,
coordinate vendor site visits, and in early Fall 2014, DIXON drafted and issued a
Request for Information (RFI) on behalf of the City which resulted in a head -to -head
evaluation of parking pay station technology in the heart of Downtown Sausalito. The
technology pilot concluded at the end of March 2015 and resulted in a City-wide
infrastructure replacement, along with the expansion of services for their Citation
Management System, including enforcement handheld upgrades. Beginning in
January 2023, the City retained DIXON to provide ongoing oversight and on -call
parking management support for the City's parking programs, to provide relief for the
departure of the City's Parking Manager.
Some notable deliverables and services provided include:
• On -site stakeholder visits and a thorough field walkthrough included going to each
parking asset to develop a list of priorities that influenced overall project goals.
• The competitive technology pilot involved five off-street pay station solutions and
two on -street meter providers, stakeholder/community feedback, vendor
performance monitoring, weekly status reports, and City Council presentations.
• The City experiences serious seasonal impacts due to tourism and it's geography
and waterfront location, adjacent to the San Francisco Bay, presents unique
technology challenges that were identified during the vendor technology demos.
• DIXON completed a high-level Parking Study in October 2023 that evaluated each
facet of the City's parking operations, including recommendations on RPP policy
development, paid parking expansion, contracted services, and use of technology.
• The City is currently in the process of finalizing a transition away from in-house
permit processing to an integrated Permit and Citation Management Provider.
Stacie Gregory, Acting Chief of Police, Sausalito Police Department
29 Caledonia Street, Sausalito, CA 94965
(415) 289-4188, saregory@sausalito.gov
DIXON I San Rafael Residential Parking Permit Program Development Page 30 of 30
EXHIBIT B
INSURANCE REQUIREMENTS
During the term of this Agreement, and for any time period set forth below,
CONSULTANT shall procure and maintain in full force and effect, at no cost to CITY insurance
policies with respect to employees and vehicles assigned to the performance of Services under this
Agreement with coverage amounts, required endorsements, certificates of insurance, and coverage
verifications as defined in this Exhibit B.
A. Scope of Coverage. During the term of this Agreement, CONSULTANT shall
maintain, at no expense to CITY, the following insurance policies:
1. Commercial general liability. A commercial general liability insurance
policy in the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars
($2,000,000) aggregate, for death, bodily injury, personal injury, or property damage.
2. Automobile liability. An automobile liability (owned, non -owned, and hired
vehicles) insurance policy in the minimum amount of one million dollars ($1,000,000) per
occurrence.
3. Professional liability. If any licensed professional performs any of the
services required to be performed under this Agreement, a professional liability insurance policy in
the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars
($2,000,000) aggregate, to cover any claims arising out of the CONSULTANT's performance of
services under this Agreement. Where CONSULTANT is a professional not required to have a
professional license, CITY reserves the right to require CONSULTANT to provide professional
liability insurance pursuant to this section.
4. Workers' compensation. If it employs any person, CONSULTANT shall
maintain workers' compensation insurance, as required by the State of California, with statutory
limits, and employer's liability insurance with limits of no less than one million dollars
($1,000,000) per accident for bodily injury or disease. CONSULTANT's workers' compensation
insurance shall be specifically endorsed to waive any right of subrogation against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONSULTANT in subparagraph A of this section above shall also meet the following requirements:
1. Except for professional liability insurance or workers' compensation
insurance, the insurance policies shall be specifically endorsed to include the CITY, its officers,
agents, employees, and volunteers, as additional insureds (for both ongoing and completed
operations) under the policies.
2. The additional insured coverage under CONSULTANT's insurance policies
shall be "primary and noncontributory" with respect to any insurance or coverage maintained by
CITY and shall not call upon CITY's insurance or self-insurance coverage for any contribution. The
"primary and noncontributory" coverage in CONSULTANT'S policies shall be at least as broad as
Rev 08 22 B-1
ISO form CG20 01 04 13.
3. Except for professional liability insurance or workers' compensation
insurance, the insurance policies shall include, in their text or by endorsement, coverage for
contractual liability and personal injury.
4. By execution of this Agreement, CONSULTANT hereby grants to CITY
a waiver of any right to subrogation which any insurer of CONSULTANT may acquire against
CITY by virtue of the payment of any loss under such insurance. CONSULTANT agrees to
obtain any endorsement that may be necessary to effect this waiver of subrogation, but this
provision applies regardless of whether or not CITY has received a waiver of subrogation
endorsement from the insurer.
5. If the insurance is written on a Claims Made Form, then, following termination
of this Agreement, said insurance coverage shall survive for a period of not less than five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the Effective Date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement) before
CITY'S own insurance or self-insurance shall be called upon to protect it as a named insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements and/or
limits shall be available to CITY or any other additional insured party. Furthermore, the requirements
for coverage and limits shall be: (1) the minimum coverage and limits specified in this Agreement; or
(2) the broader coverage and maximum limits of coverage of any insurance policy or proceeds
available to the named insured; whichever is greater. No representation is made that the minimum
insurance requirements of this Agreement are sufficient to cover the obligations of the
CONSULTANT under this Agreement.
9. CONSULTANT agrees to ensure that subcontractors, and any other party
involved with the Services, who is brought onto or involved in the performance of the Services by
CONSULTANT, provide the same minimum insurance coverage required of CONSULTANT,
except as with respect to limits. CONSULTANT agrees to monitor and review all such coverage
and assumes all responsibility for ensuring that such coverage is provided in conformity with the
requirements of this Agreement. CONSUTLANT agrees that upon request by CITY, all
agreements with, and insurance compliance documents provided by, such subcontractors and
others engaged in the performance of Services will be submitted to CITY for review.
10. CONSULTANT agrees to be responsible for ensuring that no contract used
by any party involved in any way with the Services reserves the right to charge CITY or
CONSULTANT for the cost of additional insurance coverage required by this Agreement. Any
v 08 22 B-2
such provisions are to be deleted with reference to CITY. It is not the intent of CITY to reimburse
any third party for the cost of complying with these requirements. There shall be no recourse
against CITY for payment of premiums or other amounts with respect thereto.
C. Deductibles and SIR's. Any deductibles or self -insured retentions in
CONSULTANT's insurance policies must be declared to and approved by the CITY and shall not
reduce the limits of liability. Policies containing any self -insured retention (SIR) provision shall
provide or be endorsed to provide that the SIR may be satisfied by either the named insured or CITY
or other additional insured party. At CITY's option, the deductibles or self -insured retentions with
respect to CITY shall be reduced or eliminated to CITY's satisfaction, or CONSULTANT shall
procure a bond guaranteeing payment of losses and related investigations, claims administration,
attorney's fees and defense expenses.
D. Proof of Insurance. CONSULTANT shall provide to the PROJECT MANAGER
all of the following: (1) Certificates of Insurance evidencing the insurance coverage required in this
Agreement; (2) a copy of the policy declaration page and/or endorsement page listing all policy
endorsements for the commercial general liability policy, and (3) excerpts of policy language or
specific endorsements evidencing the other insurance requirements set forth in this Agreement.
CITY reserves the right to obtain a full certified copy of any insurance policy and endorsements from
CONSULTANT. Failure to exercise this right shall not constitute a waiver of the right to exercise it
later. The insurance shall be approved as to form and sufficiency by the CITY.
v 08 22 B-3
Dixon Resources Unlimited PSA
Final Audit Report 2024-03-09
Created: 2024-02-24
By: Laraine Gittens (laraine.gittens@cityofsanrafael.org)
Status: Signed
Transaction ID: CBJCHBCAABAAGv5WQ69OvgMvhtuWu8jZtMl5OmuYX3vg
"Dixon Resources Unlimited PSA" History
Document created by Laraine Gittens (laraine.gittens@cityofsanrafael.org)
2024-02-24 - 0:25:37 AM GMT- IP address: 199.88.113.8
E7' Document emailed to Genevieve Coyle (genevieve.coyle@cityofsanrafael.org) for signature
2024-02-24 - 0:27:13 AM GMT
Email viewed by Genevieve Coyle (genevieve.coyle@cityofsanrafael.org)
2024-02-24 - 1:31:05 AM GMT- IP address: 104.47.65.254
A) Document e-signed by Genevieve Coyle (genevieve.coyle@cityofsanrafael.org)
Signature Date: 2024-02-24 - 1:32:25 AM GMT - Time Source: server- IP address: 199.88.113.8
C'. Document emailed to Brenna Nurmi (brenna.nurmi@cityofsanrafael.org) for approval
2024-02-24-1:32:27 AM GMT
Email viewed by Brenna Nurmi (brenna.nurmi@cityofsanrafael.org)
2024-02-26 - 3:41:30 PM GMT- IP address: 104.47.64.254
cSfl Document approved by Brenna Nurmi (brenna.nurmi@cityofsanrafael.org)
Approval Date: 2024-02-26 - 3:41:36 PM GMT - Time Source: server- IP address: 199.88.113.8
Document emailed to cristine.alilovich@cityofsanrafael.org for signature
2024-02-26 - 3:41:38 PM GMT
Email viewed by cristine.alilovich@cityofsanrafael.org
2024-03-08 - 4:22:10 AM GMT- IP address: 73.170.251.162
P--+ New document URL requested by cristine.alilovich@cityofsanrafael.org
2024-03-08 - 4:22:14 AM GMT- IP address: 73.170.251.162
b© Signer cristine.alilovich@cityofsanrafael.org entered name at signing as Cristine Alilovich
2024-03-08 - 7:54:06 PM GMT- IP address: 199.88.113.8
0 Adobe Acrobat Sign
6© Document e-signed by Cristine Alilovich (cristine.alilovich@cityofsanrafael.org)
Signature Date: 2024-03-08 - 7:54:08 PM GMT - Time Source: server- IP address: 199.88.113.8
E7- Document emailed to brenna.nurmi@cityofsanrafael.org for signature
2024-03-08 - 7:54:10 PM GMT
rE Laraine Gittens(laraine.gittens@cityofsanrafael.org) replaced signer brenna.nurmi@cityofsanrafael.org with
Lindsay Lara (lindsay.lara@cityofsanrafael.org)
2024-03-08 - 7:57:40 PM GMT- IP address: 199.88.113.8
E-4' Document emailed to Lindsay Lara (lindsay.lara@cityofsanrafael.org) for signature
2024-03-08 - 7:57:40 PM GMT
t Email viewed by Lindsay Lara (lindsay.lara@cityofsanrafael.org)
2024-03-09 - 0:19:07 AM GMT- IP address: 104.47.65.254
6o Document e-signed by Lindsay Lara (lindsay.lara@cityofsanrafael.org)
Signature Date: 2024-03-09 - 0:19:21 AM GMT - Time Source: server- IP address: 67.169.52.201
Agreement completed.
2024-03-09 - 0:19:21 AM GMT
a Adobe Acrobat Sign