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HomeMy WebLinkAboutCED Downtown Business Improvement District (BID) Assessment Annual Renewal____________________________________________________________________________________ FOR CITY CLERK ONLY Council Meeting: November 18, 2024 Disposition: Accepted Report x Resolution 15356 Agenda Item No: 4.b Meeting Date: November 18, 2024 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: Community & Economic Development Prepared by: Stacey Laumann Sr. Management Analyst City Manager Approval: ______________ TOPIC: DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID) ASSESSMENT ANNUAL RENEWAL SUBJECT: RESOLUTION DECLARING THE CITY COUNCIL’S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR CALENDAR YEAR 2025 FOR THE DOWNTOWN SAN RAFAEL BUSINESS IMPROVEMENT DISTRICT RECOMMENDATION: Accept the 2024 Annual Report and adopt the resolution declaring the City Council’s intention to levy an annual assessment for the calendar year 2025 for the Downtown San Rafael Business Improvement District. BACKGROUND: Section 36500 of the California Streets and Highways Code allows for the creation of a business improvement district (BID) within a municipality, whereby businesses within the district self-assess an annual fee to pay for improvements and activities that benefit the overall business district. The intent of the state law is to provide a funding mechanism for business districts to promote economic vitality. The City of San Rafael’s role is to levy and collect membership fees from businesses within the district. In 1979, businesses in Downtown San Rafael established a BID. This original district included approximately 125 businesses along Fourth Street between Lincoln Avenue and E Street. In 2013, the City Council voted to replace it with a larger district of approximately 700 businesses along Fourth Street. The expanded district includes the West End and some side streets, as well as non-ground floor tenants and other tenants not included in the original BID. 2024 marks the first complete year of BID administration by the San Rafael Chamber of Commerce, a transition that started in September 2023. The BID has achieved many notable accomplishments in 2024 as highlighted in its Annual Report (Attachment 2), including leveraging a cost-sharing agreement with the Downtown San Rafael Arts District (DSRAD) to fund storefront beautification projects; a successful 1st Annual “Dancing Under the Lights” event which brought together music, dancing, art, and local businesses for an evening of celebration; and yet another successful “Annual Clean and Green Day” (held on Earth Day) which brought together more than 40 volunteers to help mulch, remove graffiti, pick up litter, and clean parking meters and poles. SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2 ANALYSIS: State law requires the BID to submit to the City Council an annual report for which assessments are to be levied and collected to pay the costs of the improvements and activities described in the report. The report may propose changes, including, but not limited to, the boundaries of the parking and business improvement area or any benefit zones within the area, the basis and method of levying the assessments, and any changes in the classification of businesses if a classification is used. Staff reviewed the San Rafael Downtown BID’s 2024 Annual Report and the BID 2025 Budget & 2024 Financial Summary (Exhibit C) and found they meet the required elements as follows: 1.There are no proposed changes in the boundaries of the BID 2.The budget outlines the improvements and activities programmed for the calendar year 2025. 3. The budget outlines the estimated cost of improvement and activities outlined for calendar year 2025. 4.The budget outlines the surplus or deficit being carried over from the previous calendar year. 5.The budget outlines contributions anticipated from sources other than assessments, including City funds. As of October 25, 2024, the City of San Rafael collected $63,525 in BID annual assessments for 2024. For calendar year 2025, the annual assessment levy on businesses will be the same as in prior years. See Exhibit B to the Annual Report for the 2025 Assessment Formula. BID Renewal Process: Per State law, to renew the annual assessment, the City Council must first adopt a Resolution of Intention to Levy an Annual Assessment and set a public hearing for a future date. In accordance with State law, the annual renewal process for the BID assessment will take place at two City Council meetings as follows: Meeting #1 – November 18, 2024 Adopt Resolution of Intention to Levy an Annual Assessment: The City Council will consider action to accept the BID annual report and adopt the resolution of intention to levy an annual assessment for the calendar year 2025. The resolution sets a public hearing date of December 16, 2024. Meeting #2 – December 16, 2024 Public Hearing on Annual Assessment: The City Council will have the opportunity to receive additional input from the public on the annual BID assessment and to confirm the levy of an assessment for the upcoming calendar year 2025. COMMUNITY OUTREACH: The BID will notify its members of the annual renewal process through its member communications, including the BID e-newsletter, notifications on the BID website, and agenda items at the monthly BID Board meeting. The City will also provide notice of the December 16, 2024, public hearing of the annual assessment in the Marin Independent Journal. FISCAL IMPACT: There is no direct fiscal impact to the City associated with this action. The 2025 BID Assessment is anticipated to generate $65,000 which is collected by the City of San Rafael on behalf of the BID and, in turn, is passed on to the San Rafael Chamber of Commerce, the BID’s managing agent, two times per year. All administrative costs associated with collecting the assessment are absorbed by the General Fund. SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3 OPTIONS: The City Council has the following options to consider on this matter: 1. Accept the report and adopt the resolution as presented. 2. Accept the report and adopt the resolution with modifications. 3.Decline to accept the report and decline to adopt the resolution. 4.Take no action. RECOMMENDED ACTION: Accept the 2024 Annual Report and adopt the resolution declaring the City Council’s intention to levy an annual assessment for the calendar year 2025 for the Downtown San Rafael Business Improvement District. ATTACHMENTS: 1. Resolution 2.BID 2024 Annual Report, including: A.Exhibit A: BID Map B.Exhibit B: 2025 BID Assessment Formula C.Exhibit C: BID 2025 Budget & 2024 Financial Summary RESOLUTION NO. 15356 RESOLUTION OF THE SAN RAFAEL CITY COUNCIL DECLARING THE CITY COUNCIL’S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR CALENDAR YEAR 2025 FOR THE DOWNTOWN SAN RAFAEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, California Streets and Highways Code Sections 36500 et seq. authorizes cities to establish parking and business improvement areas for the purpose of promoting economic revitalization and physical maintenance of business districts in order to create jobs, attract new businesses, and prevent erosion of business districts; and WHEREAS, the Downtown San Rafael Business Improvement District (“BID”) was established in 2013 to amend the existing Parking and Business Improvements District instituted in 1979 in the commercial area on and around the Fourth Street corridor in San Rafael; and WHEREAS, pursuant to San Rafael Municipal Code Chapter 10.09 and California Streets and Highways Code Section 36533, the Advisory Board of the BID shall prepare an annual report for each calendar year in which assessments are to be levied, which the City Council shall review; and WHEREAS, the BID Advisory Board has prepared and filed with the City Clerk its “BID 2024 Annual Report,” and the City Council has reviewed and approved the report; NOW THEREFORE BE IT RESOLVED by the City Council of the City of San Rafael as follows: 1. The City Council intends to levy and collect an annual benefit assessment for the calendar year 2025 on businesses in the Downtown San Rafael Business Improvement District to pay for selected improvements and activities of the BID. 2. The boundaries of the entire area to be included in the BID, and the boundaries of each separate benefit zone within the BID, are set forth in Exhibit A to the BID 2024 Annual Report on file with the City Clerk. 3. The types of improvements and activities proposed to be funded by the levy of assessments on business in the BID are set forth in the BID 2024 Annual Report on file with the City Clerk. 4. The method and the basis for levying the benefit assessment on businesses within the BID and proposed assessments to be levied for calendar year 2025 are set forth in San Rafael Municipal Code Section 10.09.050 and Exhibit B to the BID 2024 Annual Report on file with the City Clerk. 5. All funds of the BID shall be expended on improvements and activities within the BID. 6. New businesses shall not be exempt from payment of the fee. 7. A public hearing to consider the levy of the BID assessment shall be held before the City Council on December 16, 2024 at 6:00 pm in the Council Chambers, 1400 Fifth Avenue, San Rafael, California or by teleconference by visiting https://www.cityofsanrafael.org/departments/public-meetings/ for the call-in phone number and meeting ID listed on the agenda (or using Zoom app to connect to this meeting ID). At the public hearing the testimony of all interested persons, for or against the levy of the BID assessment or on any of the matters included in the assessment, will be heard and all protests collected. 8. A protest against the assessment of the BID or any aspect of the assessment may be made in writing or orally at the public hearing. To be counted as a part of a majority protest against the assessment of the BID, a protest must be in writing and from a business in the BID. A written protest may be withdrawn from the record at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business and its address. If the person signing the protest is not shown on the official records of the City of San Rafael as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. Any written protest of the regularity of the proceedings shall be in writing and clearly state the irregularity or defect to which the objection is made. 9. If at the conclusion of the public hearing on December 16, 2024, there is a record of written protests by business owners within the BID who will pay fifty percent (50%) or more of the total assessments of the entire BID, no further proceedings to levy the proposed assessment shall occur for a period of at least one year from the date of the finding of the majority written protest by the City Council. If the majority of written protest is against the furnishing of a specified type or types of improvement or activity within the area, those types of improvements or activities shall be eliminated. 10. Further information regarding the Downtown San Rafael Business Improvement District may be obtained from the Economic Development Division at 1400 Fifth Avenue, San Rafael, CA 94901. 11. The City Clerk is directed to give notice of said public hearing by publishing this Resolution of intention once in a newspaper of general circulation in the City of San Rafael, at least seven days before the hearing, and by mailing a complete copy of this Resolution of Intention to those interested parties who have filed a written request with the local agency for mailed notice of public meetings or hearings on new or increased general taxes. I, LINDSAY LARA, Clerk of the City of San Rafael, hereby certify that the foregoing Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council of the City of San Rafael, held on Monday, the 18th day of November 2024, by the following vote, to wit: AYES: COUNCILMEMBERS: Bushey, Hill, Kertz, Llorens Gulati & Mayor Kate NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None Lindsay Lara, City Clerk 2024 ANNUAL REPORT DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org Downtown San Rafael Business Improvement District WHO WE ARE & WHAT WE DO… DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org Dear fellow BID Members. Last year, we experienced a profound loss with the passing of our colleague, Jed Greene, who was not only a valued BID Board member but also a dear friend to many of us. We extend our heartfelt condolences to his family during this difficult time. 2024 has been a year of accomplishments and a year of firsts. Our accomplishments include: supporting the growth of the Thursday Night Summer Farmers Market, amazing volunteers mulching the intersections of Downtown for further beautification, and an increase in public art with vivid artwork on power boxes throughout downtown. The BID produced our first Lunar New Year celebration, our first Pride Art Walk, our first Juneteenth Happenings Page, and our first Dancing Under the Lights. As we look ahead to 2025, we will continue to build inclusion within our whole community. We will explore ideas for beautification and events to benefit the downtown, while remaining open to new opportunities and possibilities. The BID has completed its first calendar year partnered with the San Rafael Chamber of Commerce. I would like to thank Karen Strolia for her active participation and supporting voice and standing with us as we turn the pages of what’s next; together. Terrance Thornton, President LETTER FROM THE PRESIDENTBOARD & STAFF 2024 The Downtown San Rafael Business Improvement District (BID) is a 501 C(6) nonprofit corporation established in 1979 to revitalize the downtown corridor and promote the common interests of Downtown businesses. Through attention to streetscape, marketing and promotions, special events and advocating on issues of safety, public parking and other factors affecting the economic vitality of the downtown district, the BID fulfills its mission. The BID is a special assessment district formed to fund services, activities and programs above and beyond services provided by the City, for the purpose of improving the common areas and strengthening businesses within the district. What is the BID? Join our team & become a board member! Karen Strolia San Rafael Chamber of Commerce Prospective New Board Members for 2025: Karina Ramirez-Cortez, Multicultural Center of Marin Joe & Saandra Carlo, Pink Owl Coffee BID ACCOMPLISHMENTS 2024 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org Marketing, Promotions, Programming, Fundraising, & Collaborations ▪2024 Social Media Marketing –In its second year,the BID continued the social media marketing plan by showcasing 3 businesses per week on Instagram and Facebook with its remarkable social media contractor.FB =4,396 followers (up 200 from last year),IG =2,969 followers (up 300 from last year).Over the last 90 days,our audience reach has gone up 97%on Facebook,and engagement has gone up 46%.For Instagram we have reached over 16k accounts. ▪Fundraising &Event Management –Three of our four signature events are fundraisers,and through these efforts, we were able to net roughly $20k to the BID in operations support. ▪Fe-BREW-ary –In its 2nd year,the BID continued the well- known North Bay February brewery promotion through a partnership with SMART. ▪Scavenger Hunts –Our community is highly responsive to family-friendly activities in the Downtown,so the BID introduced two new scavenger hunt-based promotions to bring people Downtown.The Chinese New Year &Pride Scavenger Hunts bolstered visitation,while also celebrating diversity and art.The 3rd Annual Elf Hunt will be held. ▪Adding Culturally Diverse Promotions –We created several new promotions Downtown to bring more culturally responsive,diverse,relevant,&inclusive events to our downtown celebrating -Chinese New Year,Pride Month,and Juneteenth. ▪Storefront Beautification Projects –The BID has proposed potential opportunities to the City’s Economic Development Department to find more funding to increase power washing, business frontage grants,awning cleaning,and more. ▪Beautifying the Vacancies at 1001 4th Street –The BID was vocal about beautifying the vacant buildings on 4th Street,and supported efforts led by the City’s Economic Development Department and the Downtown San Rafael Arts District to add public art to the large buildings located at 1001 4th Street. A substantial window mural is set to be installed in late 2024. ▪Website management,calendar,&promotions –Since 2023,the BID has managed the updates to our DowntownSanRafael.org website,saving us $1440/year.The Director strives to provide clear,fun,relevant,and timely information on our Downtown San Rafael website.NEW this year,is the online community Calendar for businesses to post their own events.Our website is THE place to learn about all things Downtown –promotions,events,news,online directory,shopping,dining,etc. BID ACCOMPLISHMENTS 2024 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org ▪Landscaping upgrades –The BID is in its 2nd year of the volunteer-led “mulching project”.The BID coordinates 3 days per year to weed and mulch all of the intersections on 4th Street. ▪Public Art Inclusion Efforts –The Director of the BID sat on the steering committee for the Downtown San Rafael Arts District (DSRAD)to identify opportunities to expand public art and arts programming in the Downtown.The BID proposed the following projects for 2024 and 2025 with the funding focused on beautifying Downtown:cultural event window paintings,a rainbow crosswalk, matching mural grant funding for Downtown businesses,a downtown public art sculpture, under-the-freeway mural projects,and an expanded utility box art program to enliven more utility boxes in Downtown. •Thursday Night Summer Farmer’s Market growth The BID supported AIM in promoting and marketing the weekly Thursday Night Summer Market,to expand attendance and reach. ▪Partnerships –Continued and strengthened partnerships with the following organizations to bring more foot traffic to our Downtown Businesses:SR Chamber,Pacifics Baseball Team,Embassy Suites,DSRAD,California Film Institute,SMART,Marin Convention &Visitors Bureau,City Council. ▪Member emails,newsletters,and updates –The BID shares all things downtown with its members via monthly Newsletters. ▪Transit Center Conversation The BID joined the conversation to hear about the updates and impact of the new San Rafael Transit Center. ▪Bike Route Dedication –The BID is working with the City to explore dedicating the Downtown Bike Route to our dear friend,and bike enthusiast,Jed Greene,as well as some other ideas. Marketing, Promotions, Programming, Fundraising, & Collaborations BID EVENTS 2024 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org FUNDRAISERS ▪34th Annual May Madness (May 11) –This Annual event produced by Rick Lewis, the volunteer BID Event Committee, and the Director of the BID brought roughly 5,000 people to Downtown.We raised over $26k (a new record!) to be split between the BID and other local non-profits. ▪Total Expenses = $16,268.42 /Total Income = $43,030.50 ▪Event Net Profit = $26,762 ▪Net Profit for BID = $13,381.04 ▪Dancing Under The Lights (Aug 9) –A pivot from Dining Under the Lights, this new annual celebration in Downtown San Rafael brought together music, dancing, art, and local businesses for an evening of joy and community connection. Being a 1st Annual, we are hoping to grow sponsorships and beverage income to make this signature event a bigger fundraiser. ▪Total Expenses = $16,742.77 / Total Income = $16,950.45 ▪Net Profit for BID = $207.68 ▪4th Annual Hops & Vines Stroll (Sept 21) –The Annual Hops & Vines Stroll brought nearly 300 people INTO Downtown Businesses for an afternoon of craft beer, wine and spirit tastings, and local camaraderie. ▪Total Expenses = $6,759.76 / Total Income = $9,480 ▪Net Profit for BID = $2,720.24 •San Rafael Holiday of Lights & Winter Wonderland on Shop Small Saturday 2023 –For the second year in a row, the BID event committee volunteered to keep this tradition alive by creating a paired-down version of the 45-year-old event the day after Thanksgiving.Our intimate version of this event, that was once produced by a professional event company, was designed to bring people to Downtown on Shop Small Saturday.The event brought over 2000 people to Downtown on Shop Small Saturday. We are looking to engage an event producer to take over the event in 2024 so it can be bigger and better! Below are our fundraising numbers from 2023. ▪Total expenses = $16,584.40 / Total Income = $23,926 ▪Net Profit to BID = $7,341.60 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org ECONOMIC DRIVERS ▪Clean & Green Day, City of San Rafael & The BID (April 22) –The City and BID join efforts every year on Earth Day to promote Clean and Green Day by inviting more than 40 volunteers to help mulch, remove graffiti, pick up litter, and clean parking meters and poles. •Downtown San Rafael May Madness Classic Car Cruise (May) –The BID kicks off the May Madness Car Show & Parade Celebrations early and participants cruise 4th Street the Friday night before the big festival, to bring more people to Downtown and celebrate this historic tradition. •West End Block Party (8 Fridays from August- Oct) –This popular event held in the West End, includes bands booked by the Pint Size Lounge.It drew hundreds of people to not just the West End, but to the broader Downtown area. Past surveys showed that people travel from all over Marin and throughout the Bay Area to enjoy the exceptional music and atmosphere. •36th Annual Trick or Treat on 4th Street & Pet Costume Contest (Oct. 26)–This Annual tradition brings hundreds of smiling families to our Downtown! ▪Annual Menorah Lighting (Dec. tbd) -For the 3rd year, we will be collaborating with Chabad of Marin to light a Giant Menorah in celebration of Hanukkah. We will offer latkes, hot chocolate, dancing, and a gelt drop! BID EVENTS 2024 BID PROMOTIONS 2024 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org THE BID SUPPORTED & PROMOTED COMMUNITY EVENTS Downtown San Rafael BID Preliminary Work Plan 2025 DowntownSanRafael.org ~ 415-849-1874 ~ Info@SRBID.org FUTURE MARKETING, PROGRAMMING, EVENTS, & OPERATIONS ▪Public Art –Work with Downtown San Rafael Arts District (DSRAD) and the City Library & Rec Director to finalize plans to expand public art in Downtown. ▪Make “Mulching Project” Permanent –Create a final schedule for 2025 to make the Downtown “Mulching Project” a dedicated, ongoing effort.. ▪Power Washing –Assist in supporting and expanding the existing scheduled power washing plan for Downtown San Rafael. Request and share monthly reports of the blocks cleaned. ▪Graffiti Removal -The volunteer of the year, Tom Harrison, has been spending his own time and money to remove the graffiti in Downtown for many years. The BID would like to propose a small annual budget to give to him for 2025. ▪Frontage Improvements –Work with the Economic Development Department & DPW to explore more opportunities for Downtown Beautification (business frontage grants, awning cleaning, and more). ▪Vacancies –Work with the City’s Economic Development Department to assist with their strategy to fill vacancies, by sharing the City Go- Program & support Art Installations in vacancies by creating a BID committee in 2025. ▪Social Media Marketing Plan –Increase the budget for our social media contractor to showcase businesses weekly on Instagram and Facebook. ▪Thursday Night Summer Farmer’s Market growth –Work with AIM to assist in promotion and marketing to expand the weekly Thursday Night Summer Market. Possibly add the A to B block to include an Outdoor Dining experience. ▪Support our Culturally Diverse Activities – Increase awareness of the events supporting culturally diverse communities in Marin –Lunar New Year, Pride Month, Juneteenth, Banned Books Week, Dia de los Muertos, Menorah Lighting, and more –by adding more promotion and participation. ▪Outdoor Movie Night –Work with DSRAD and Parks & Rec to bring their successful outdoor movie night in the park program to our Downtown. ▪Promotional Programs -Continue the Fe-BREW-ary promotion and scavenger hunt-based promotions to get people INTO local businesses. ▪Partnership & Collaboration –Continue to align the BID with DSRAD stakeholders, the SR Chamber, Pacifics, Embassy Suites, the City, SMART, SRPD, etc. ▪CBiD Support -The BID will work with the Chamber and the City to support the efforts to introduce the new Community Benefit District (CBiD) to enhance economic vitality to our Downtown. ▪Communication with members/community – Continue engagement via website, email, newsletters, social media, and in person. ▪Events: The BID has committed to continue events produced in 2024 –May Madness, Dancing Under the Lights, Hops & Vines Stroll, and Trick or Treat. Dear Friends of Downtown San Rafael, With less than $60k in our operating budget, I strive to produce events and promotions that either raise money or pay for themselves to make sure we have a robust calendar of activity downtown. This year, we saw an array of brand- new festivities that brought vibrancy, art, and community to our downtown –Chinese New Year Dragon Hunt, Pride Month window paintings, the Juneteenth Happenings page on our website, and Dancing Under the Lights. I am hoping that these 1st annuals become staples in our Downtown schedule of promotions for years to come. Additionally, upcoming public art plans and our 2nd Annual Mulching Project will help make the downtown area more visually appealing for everyone. For the second year, our social media contractor has been vital in making sure that our businesses are highlighted and that Downtown is a destination location to eat, shop, and play. Our website continues to be the place to learn about all things downtown, especially now with its newly added community calendar. I want to extend my thanks to Karen Strolia, CEO San Rafael Chamber, for a delightful first year of partnership. Also, to the City of San Rafael for their support this past year in helping make many of our projects a reality. And a special thank you goes to our Board —your voice and passion for Downtown has been crucial in getting things done! Looking ahead, I am interested to see how the discussions surrounding the Community Benefit District (CBID) unfold, as it could hold more potential for the future of downtown. Here’s to building on the momentum of 2024 -focusing on strengthening our existing events and beautification programs and creating even more opportunities for our downtown to thrive in the years to come! -Sarah Tipple, Director 4th 5th Ma r i n Fre m ont R eservoir 2nd 3rd Ny e Pacheco Clo r i n d a Paloma 1stEspalda C oleman PlumTree Mission Forbe s Lincoln Prospect Ross Wes t D G C H B Cla r k Pin e Eye R o b e rt D o ll a r S cenic Miramar Irw i n Ta m a l p a i s Ber y l Sh a v e r Cij o s Bayview C e n t e r Jessup Lo o t e n s Culloden P ark Wel c h Elford Taylor LiveOak J Francisco A Treanor Co u r t Ritter Tw i nOaks Eas t Hwy 101 N W P R R El C e rrit o Clayto n B r y n Mawr ViaSessi E l C amino Los Robl es Wil k i n s Co t t a g e Maple E Viox Wil l o w Ha r t Ha y e s Jones Gloria SMARTTrain Latham He t h e r t o n Lindaro Harcourt Foster Ca l a Vis t a Com m ercial F Laurel Wo o d s Ga r d e n Walter Lunny Br o o k s Julia U p p e r F r e m o n t Trost Ta m pa Id a RossStreet Scenic Frances B onnie Bra e Stewart Qu a r r y And e r s e n Curtis Ste v e n s ... Fairhi l ls La Vista Hill c r e s t Knoll G r a c e l a n d Treehave n Albert Park M ir a fl ore s RobertDollarFire Do c u m e n t P a t h : X : \ F i n a n c e \ B I D \ B I D _ E d i t s _ 2 0 1 8 0 8 0 2 . m x d Z B a r o n P r i n t D a t e : 8 / 1 3 / 2 0 1 8 San Rafael Business Improvement District (BID)PREMIUM BID STANDARD BID-- BID Assessment Formula Exhibit B San Rafael Business Improvement District Proposed Budget for 2025 as of 10.25 Estimate Year 2024 Projected 2025 INCOME BID Assessments 63,525.00 64,000.00 Utility Box Painting (DSRAD)1,000.00 10,000.00 Public Art Programming (DSRAD)0.00 10,000.00 Lunar New Year 2,050.00 2,050.00 May Madness 13,381.04 14,000.00 Pride Art Walk 2,302.03 2,300.00 DUTL-Dancing Under the Lights 16,950.45 18,000.00 Hops & Vines 9,480.00 11,000.00 Promotional Programming 1,000.00 1,000.00 Holiday Windows 2,050.00 2,050.00 Elf Hunt 1,000.00 1,000.00 Winter Wonderland 0.00 0.00 Menorah Lighting 0.00 0.00 Total Income 112,738.52 135,400.00 EXPENSES EVENTS & MARKETING EXPENSE Beautification/Cleanliness Efforts 5,000.00 5,000.00 Utility Box Painting (DSRAD) 1,000.00 10,000.00 Public Art Programming (DSRAD)0.00 10,000.00 Lunar New Year 1,420.63 1,400.00 Clean & Green Day 0.00 0.00 Mixers (Baseball, Fall, & Holiday)1,500.00 1,500.00 Pride Art Walk 1,405.60 1,400.00 DUTL-Dancing Under the Lights 16,742.77 17,000.00 Hops & Vines 6,759.76 7,000.00 Trick or Treat 600.00 600.00 Promotional Programming 1,500.00 1,500.00 Holiday Windows 1,400.00 1,400.00 Elf Hunt 2,000.00 1,500.00 Winter Wonderland 3,000.00 3,000.00 Menorah Lighting 250.00 250.00 West End Promotions 1,300.00 1,300.00 Total EVENTS & MARKETING EXPENSE 43,878.76 62,850.00 OPERATING EXPENSES Advertise/Marketing Social Media 2,600.00 4,000.00 Advertise/Marketing Online 1,000.00 3,000.00 Bank Fees 200.00 200.00 Computer Programs & Software 2,500.00 2,800.00 Consultant/Professional/Accounting 0.00 1,000.00 Insurance 1,926.00 2,000.00 Miscelleneous Expenses 74.00 75.00 Office Supplies 111.99 150.00 Payroll Staffing 50,000.00 50,000.00 Payroll Taxes 5,000.00 5,000.00 Worker's Compensation Insurance 533.00 550.00 Postage Mailing 225.00 225.00 Taxes/IRS 879.15 1,000.00 Telephone 1,500.00 1,500.00 Website Maintenance/Hosting 120.00 150.00 Page 1 of 2 San Rafael Business Improvement District Proposed Budget for 2025 as of 10.25 Total OPERATING EXPENSES 66,669.14 71,650.00 Total INCOME 112,738.52 135,400.00 Total EXPENSE 110,547.90 134,500.00 TOTAL PROFIT/LOSS 2,190.62 900.00 Estimate Year 2024 Projected 2025 Page 2 of 2