HomeMy WebLinkAboutCity Council Agenda 2024-12-03 with Supplemental MaterialsAGENDA
Any records relating to an agenda item, received by a majority or more of the Council less than 24 hours before the meeting, shall be
available for inspection online. Sign Language interpreters may be requested by calling (415) 485-3066 (voice), emailing
Lindsay.lara@cityofsanrafael.org or using the California Telecommunications Relay Service by dialing “711”, at least 72 hours in advance
of the meeting. Copies of documents are available in accessible formats upon request.
SAN RAFAEL CITY COUNCIL SPECIAL MEETING
CITY COUNCIL RETREAT
TUESDAY, DECEMBER 3, 2024 AT 11:00 A.M.
In-Person:
San Rafael Community Center
618 B Street, San Rafael, CA 94901
Webinar
Listen by phone: (669) 444-9171
ID: 842-8126-5999
One Tap Mobile: +16694449171,,84281265999# US
Members of the public may speak on Agenda Items.
STUDY SESSION
a. Mayor Kate to Open Public Comment on Agenda Items
b. The City Council Annual Retreat will provide an opportunity to review and refine the
methodology and process for establishing council goals and objectives, laying the
groundwork for the City's strategic and work planning efforts. The Council will also
receive a presentation regarding best practices for high-functioning councils, clarify roles
and responsibilities within the Council/Manager form of government, and discuss
assignments for 2025 Council subcommittees. This Retreat is designed to build
organizational alignment and strengthen the foundation for the year ahead.
ADJOURNMENT:
City Council Special Meeting/Study Session - Annual Retreat
San Rafael Community Center
December 3, 2024
11:00 A.M.
Strategic Planning Teambuilding Training
Agenda
1.Organizational Excellence – System & Governance - Jacob
2.Strategic Planning Methodology; Best Practice - Jacob
3.San Rafael Strategic Planning Process Enhancement - City Manager
4.Revisit Council Agreements - Mayor & City Manager
5.2025 Subcommittee Discussions - Mayor
6.Next Steps - Jacob
Today’s Goal
Build Organizational Alignment and
strengthen the foundation for the
year ahead.
What we ARE doing today
and we are ARE NOT doing
today.
VS.
Council/Board
Community
Goals/Objectives & Budget
City Manager/Chief Executive
Exec Team
Staff
Building Organizational Alignment
Organizational
Excellence –
System &
Governance
Item 1
Detroit, Michigan
City Hall 1900 Downtown 1900 - 1915
Boston Police & The Liberty Bell circa 1903
Machine Shop, Massachusetts, early 1900’s King Street Lights, Charleston, SC circa 1900Tower Car 1900
Two-Cylinder Car 1902
TUG OF WAR
POLITICIANS THE PEOPLEvs.
Staunton, Virginia circa 1908
Sumter, South Carolina – October 20, 1913
Dayton, Ohio – Flood of 1913
San Rafael incorporated as a city in 1874.
Charter in effect July 1913.
San Rafael adopted the Council/Manager
Form of Government in _______.
The System: Top Governance Fundamentals for
Organizational Excellence (Best Practices)
1.Operate Within the Council/Manager Form of Government
2.Council vs. Council Member Authority
3.Council Inquiries vs. Direction to Staff
4.Everything is Good Challenge
5.Relationship Between Goals & Budget
6.Evolution Not Revolution
Role Clarity Within the System of Governance
City Manager
Article VIII/Section 8
Chapter 2.08.030
CEO
Administrative Head
Implementation
Make Reports & Recommendations
Oversee Staff
City Council
Article VII/VIII
Section 1 (Mayor)
Legislative Authority
Sets Policy
Enact Legislation
Adopt Budget
Oversee Council Appointees
High Performing Public Sector Organizations
1.Embrace Role Clarity
2.Value Cognitive Diversity
3.Focus on Partnership
4.Civility
5.Meetings of the Municipal Corporation – Public Investment
6.Mutual Accountability
7.Commitment to Growth & Learning
8.Build Legacy Together
Governance Questions
What part of the
Council/Manager Form of
Government in San Rafael
(adherence) is working well?
Governance Questions
What part of the
Council/Manager Form of
Government in San Rafael merits
a closer look?
Governance Questions
Are there areas of Role Clarity
that are challenging in San Rafael?
Governance Questions
What future actions would be
helpful to enable San Rafael to
level-up governance excellence?
Strategic
Planning
Methodology;
Best Practice
Item 2
Strategic Planning – The Why
1.Provide Alignment
2.Correlate to the Budget with Justification
3.Transition from Daily to Long Term Resilience
4.Decentralize Decision Making
5.Evolution Not Revolution
Warm Up - Question 1
Thinking about a Strategic
Planning Process you were
involved with, what went well?
What tanked?
Warm Up - Question 2
Why do so many
Strategic Plans
look like this?
Strategic Plan
RoadmapCouncil Vision,
Goals & Objectives
Staff Work Planning Council Adoption of
Strategic Plan &
Work Plans
KPIs/Measurement &
Dashboards
City Manager
Performance
Evaluation
01
02
03
04
05
Strategic Plan Components
1.Mission
2.Vision
3.Values
4.Why
5.“Goals”
6.“Objectives”
7.“Strategies/Tactics”
Mission Statement
A mission statement is used by a company to explain, in
simple and concise terms, its purpose(s) for being. It is
usually one sentence or a short paragraph, explaining a
company's culture, values, and ethics.
Mission Statement Company
Our mission is to organize the world's
information and make it universally
accessible and useful
Our mission is to accelerate the
world’s transition to sustainable
energy.
Our mission is to connect the world’s
professionals to make them more
productive and successful.
Our mission is to prevent and alleviate human
suffering in the face of emergencies by mobilizing
the power of volunteers and the generosity of
donors.
Vision Statement
A Vision Statement describes in graphic terms
where you as an organization want to see
yourselves in the future.
An image of the future we seek to create.
Guiding beacon.
Vision Statement
Clarity Vivid Picture
Bright Future/Hopes Memorable
Engaging Realistic and Achievable
Aligned with Values & Culture Communicated/Referenced
Frequently
Reflected in Organization’s Activities Short-Term Objectives Advance the
Vision
Personal Visions Should Align Avoid Jargon
35 Word Target Inclusive
Vision Statement
“We Envision…”
“We will be...”
“Our Vision for the future is to be...”
Vision Statement – Example 1
“A world without Alzheimer’s disease.”
Vision Statement – Example 2
“We strive to create local opportunity, growth, and
impact in every country around the world.”
Vision Statement – Example 3
“To be the world's most loved, most efficient, and most
profitable airline.”
Vision Statement – Example 4
“To be always the desired place for great coffee
beverages and delicious complementary doughnuts &
bakery products to enjoy with family and friends.”
Values
Company values (also called core values) are the set of
guiding principles and fundamental beliefs that help a
group of people function together as a team and work
toward a common business goal.
Values
Strategic Plan Components
1.Mission
2.Vision
3.Values
4.“Goals” – Long-term, what you want to achieve, global vision.
5.“Objectives” – Ways to achieve the Goal.
6.“Strategies” – Tactical, measurable steps. Warning: 1,455
Ways to Define
& Structure
Example
Strategic Direction #1: Reduce Fire (Goal)
Objective 1.1: Enhance fire prevention
initiatives
Strategy 1.1.1: Implement smoke alarm distribution
program to 1000 households in five neighborhoods each
year.
Goal
Objective
Strategies
Strategic Plan – Sample Work Plan
A fully customizable Portfolio-level view
offers a high-impact visual across all
activities.
Drill-down into each program level for
task and milestone level detail,
represented graphically and in a table
view.
Strategic Plan – Demo Dashboard
✓Flexible
✓Customizable
✓Dynamic
✓Automated
✓Public or Staff Visibility
Final Strategic Planning Considerations
1.Duration of Plan
2.Community Input – Public Adoption
3.Tie to Agenda Reports, SOPs, Budget – Is XYZ Consistent with
Our Strategic Plan?
4.Don’t Forget – Evolution not Revolution
Thank you!
Jacob@JacobGreenAndAssociates.com
909-238-8536
City Council Goals & Priorities
Proposed Methodology
Summary
1.Proposed Strategic Planning Process –3 Year Council Goals
•New approach for Council Goals & Priorities, Department Workplans, Budget
2.Elevates Council priorities and goals to policy level and outcomes based
3.Annual department workplans developed based on Council goals, in concert with budget process to ensure alignment of resources and priorities
4.The “How” Council goals are achieved is built into department workplans, and departments entrusted to create objectives that will best achieve the Council's goals
5.Highlights existing, approved plans that correspond to goal/priority areas (i.e., Park & Rec Master Plan, General Plan)
What Problems Proposed Approach Solves:
•Creates better alignment with General Plan 2040 guiding principles.
•Department workplans are developed with the City Council goals and priorities in mind.
•Establishing workplans creates a tool to discuss reprioritization as new emerging priorities arise throughout the year.
•Improved performance metrics to track progress toward Council goals, and increases accountability and transparency
•Creates clarity on terminology Council goals, priorities,objectives/initiatives/projects activities
Terminology
•Council Priority Areas are the broad policy focus areas that the Council establishes for setting goals.
•A Council Goal is a desired outcome or result that provides policy direction, informs priorities and
allocation of resources.
•A Department activity/initiatives is the department activity to achieve those goals; initiatives
typically have a beginning and an end and can be measured.
•Department Work Plans are documents that include milestones and timelines that prioritize
department activities/initiatives in service of reaching Council goals and priorities.
•Performance Metrics are ways we measure progress towards Council goals and completion of our
department workplans.
Mapping Current Goals to New Methodology
Priority Area Previous City Policy Focus and Goal Areas
Quality of Life: Safety, Wellness & Belonging Quality of Life +Public Safety +Neighborhood and
Economic Vitality + Diversity, Equity, Inclusion & Belonging
Equity: Access & Opportunity for All Diversity, Equity, Inclusion & Belonging + Quality of Life +
Foundational Services
Economic & Neighborhood Vitality Economic Growth +Neighborhood & Economic Vitality
Housing & Homelessness Housing & Homelessness + Neighborhood & Economic
Vitality
Sustainability & Resilience Sustainability, Climate Change & Disaster Preparedness
Mobility & Infrastructure Public Assets
High Performing Government: Innovative & Inclusive Foundational Services + Diversity, Equity, Inclusion &
Belonging + Public Assets
Sample: Mapping Current Goals to New Approach
Hand-out
Work Plan Presentation Up Next
Infrastructure and Transportation Workplan
Assumptions
•Engineering staff is fully staffed by 7/1/2024
•3 key CIP vacancies: Senior Project Manager, Traffic Engineer, and Traffic Tech
•If not, fully staffed, then what?
•Consultant staff augmentation for specific projects while hiring staff (Consultant
managing CBPP
•Unplanned and unexpected projects and priorities happen. Adjust work
plan as needed quarterly
•Encampment setup support
•Windward Way
•AB-413 (Unfunded mandate)
Work Plan Reporting
-Monthly through Asana for City managers office and transparency.
-Bi-annually at the City Council
Standard updates include:
1. Schedule update compared to WP timeline
2. Has a task listed in the work plan been complete or a new task started?
3. Provide 1-2 sentences on what happened last month.
4. Next Steps: List 1-2
5. Risks/ Challenges (if any have arose that could affect the schedule, budget, etc.)
Work Plan Reporting Example
12. Downtown Library (October Update):
• Schedule update: Construction start delayed from 9/23 to 11/4 due to hazardous material
testing/abatement work. Construction end projected for late June/early July.
• Monthly update: Coordination with contractor and Library staff for the construction phase.
Hazmat testing has been continuous to address all areas of concern in the library. Latest round of
testing 11/4 to address final areas of concern. Selective demolition to begin construction phase
11/4.
•Next Steps: Construction of project.
• Risks: Due to delay in construction start, move in date delayed and likely increase in cost for
construction management and other fees.
See Next Slide for Asana
Work Plan Reporting Examples
12. Downtown Library (October Update):
• Schedule update: Construction start delayed from 9/23 to 11/4 due to hazardous material
testing/abatement work. Construction end projected for late June/early July.
• Monthly update: Coordination with contractor and Library staff for the construction phase.
Hazmat testing has been continuous to address all areas of concern in the library. Latest round of
testing 11/4 to address final areas of concern. Selective demolition to begin construction phase
11/4.
•Next Steps: Construction of project.
• Risks: Due to delay in construction start, move in date delayed and likely increase in cost for
construction management and other fees.
Reporting
CCRM Report - May to November 15, 2024
All data requests* have been programmed to live in this project's Asana dashboard, which updates
in real time. The dashboard can be found here.
Please note that the dashboard now appears different due to the requested data ranges compared
to the live data.
*The data request for the ‘Shortest and longest responses’ was done manually since that field was not enabled till now. I
created a new field that will track the response time for each individual request. Data will then be able to be pulled via the
dashboard.
CCRM Requests in total
Total tasks from May 2024 to November 15, 2024: 103
Number of tasks per month
Number of tasks per week*
*See Dashboard for full week summary
Percentage of tasks entered by day
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Monday Tuesday Wednesday Thursday Friday
Percentage of tasks entered by day
Total
The total tasks requested by:
Total tasks by Department
Average time to resolve requests
Average time to resolve each item as of 11/15/2024: 6 days and 9 hours
Average time to resolve a task by department (by days)
What were the shortest and longest responses?
Sheet 2, titled "Time Taken to Complete," is organized by the time (in days) each task took to
complete, with the shortest durations at the top and the longest at the bottom.
➢ Link: Council_CRM.xlsx
1
JULY 2023 DECEMBER 2024
City of San Rafael
City Council
City Council Guidelines
for Working Within
Districts Governance,
Agreements and Roles &
Responsibilities
2
DRAFT City Council Guidelines for Working Within Council Districts -–Governance,
Agreements and Roles & Responsibilities
Agreements on How to Maximize City Council Effectiveness
Origin
Governance
The City of San Rafael is a City Council City Manager form of government. That means…
On April 16, 2018, the City Council adopted an ordinance approving the move from at-large
voting to “by-district” voting for City Council elections, in which each of the four (4) members
of the Council other than the Mayor must reside in a district and is elected only by the voters
within that district, and approving the district map. The City Council seats are in District
1/South, 4/North, 2/West and 3/East. The Mayor is separately elected by a citywide vote.
Since the move to “by-district” voting, the Mayor and City Council has expressed an interest in
creating a list of agreements for current and future Councilmembers working in this new
environment for San Rafael. For example, one One of the hallmarks of at-large voting is that all
Councilmembers “think citywide” and not just about their neighborhood or area. This approach
remains the preferred practice even though the Councilmembers are now elected by district.
This document will capture the agreements identified to date by the City Council, and it is
expected it will be added to over time.
The San Rafael City Council functions as a high performing team and engages professionally
and respectfully. The below agreements are intended to memorialize practices that are already
working and that the Mayor and City Council would like to reinforce, particularly going forward
as new Councilmembers join the team.. Though the Brown Act is mentioned in particular
agreements, it should be noted that the Council is to follow the Brown Act at all times and
should seek clarity with the City Attorney’s Office whenever needed.
Agreements
The Mayor and City Council has agreedagree on the following practices to guide their work
within the District framework:
3
• Perspective. Consider your district’s interests, but always maintain a citywide
perspective at all times. Remain united in your service to the community. Never
“exchange votes” (e.g. support an issue in a different district and expect support for
an issue in your district), and instead always cast your votes with an at-large
perspective of what is best for San Rafael overall considering the needs and interests
of the entire community.
• New Policy Ideas/Work Items/Community Issues. The City Council’s Goals and
Objectives setting process that takes place every two years, is the best place to
consider new work items or policy initiatives. However, new issues and/or ideas can
arise outside of that cycle. To the extent allowable under the Brown Act,
Councilmembers will reach out to the Mayor first, before reaching out to staff, when
suggesting a new work item, policy initiative, or contemplating an individual
constituent issue to determine if it is in alignment with Council
goals/objectives/priorities.
• Ceremonial Events. Invitations for theseCeremonial events, such as groundbreakings
or ribbon cuttings will be extended to all Councilmembers, regardless of district. If
only one Councilmember is contactedreceives an invitation, they will proactively
inform the others of the event.
• Speak for yYour dDistrict, or the City, but not a dDifferent dDistrict.
Councilmembers are the primary point of contact within their district and
communicate with the residents regularly. When doing so, they are speaking as the
district Councilmember. Councilmembers may also only communicate “City
positions” that have been taken by the full City Council has voted on in open session.
Councilmembers should not, however, speak on behalf of or act in a role similar to a
Councilmember of another district, unless explicitly requested by that district
Councilmember.
• Interactions Outside Your District. Councilmembers are encouraged to go to events
and activities in all City Council districts, not just their own. If a Councilmember is
attending a community meeting or ceremonial event in a district outside of their own,
the following agreements apply:
o Prior to the meeting/event/activity, send a courtesy communication to the
Mayor and that district Councilmember, for awareness, and in case they want
to attend as well.
o During the meeting/event/activity, do not speak on behalf of that district’s
Councilmember but instead offer to pass along issues or concerns to the
4
district Councilmember. As always, be mindful not to inadvertently commit
the City to any particular action or position. When sharing your perspective
publicly, be sure to clarify that you are not speaking on behalf of the entire
Council or City.
o and be aware that sharing your opinion in real time may lead to an assumption
on the community member’s part. Educate the community on the Council-
Manager form of government and the roles of the Mayor, and district
Councilmembers, and staff.
o Demonstrate support for your fellow Councilmembers.
o Afterwards, inform that district’s Councilmember and City Manager about
anything substantive heard from the community regarding City business.
o Inform the other Councilmembers if invited to a ceremonial event, as in bullet
#3 above.
• Interactions Regarding Council Appointment Roles. Each year, the Mayor facilitates
the annual appointment process to various bodies or committees. Therefore,
Councilmembers develop more of a “subject matter expertise” based on their
assignments. For example, being on Marin Transit provides deep understanding of
local transit issues as working on a homelessness subcommittee provides a thorough
background in that topic.
The public may not be aware of know these appointments and Councilmembers may be
invited to events on subjects that other Councilmembers are assigned to through the
formal, annual appointment process. In that case, the invited Councilmember should
either defer to the assigned Councilmember (the preferred option), or if that is not
possible, the invited Councilmember should follow the steps included under
“Interactions Outside Your District,” above.
• Communications with other Elected Officials. When contacted by other elected
officials, such as the Board of Supervisor members, or state/federal legislatorss:
o Be mindful not to inadvertently represent your position as that of the full City
Council.
o To the extent allowable in the Brown Act, send a courtesy communication to
the Mayor regarding the discussed topics, recognizing the Mayor’s role as the
top regional political contact.
• Council Teamwork. Ask for what you need from fellow Councilmembers and how
you can support them, before diving in to offer solutions. Also, support healthy
5
dissent as it is part of good governance. Consider what is working in a particular
district (e.g. pilot programs) as to how it might apply to benefit other districts.
• Professional Management. Professional management of the City will continue to be
a Council-Manager form of government under the policy leadership of the City
Council as a governing body. City resources will be allocated to address priorities and
needs on a citywide basis with a budget and goalsusing a strategic planning process
to set Council goals and annual workplansand objectives , adopted by the City
Council as a governing body. Resources will continue to be allocated based on long-
term strategic planning efforts, with citywide considerations of equitable service
levels and financial capacity. In other words, funding decisions should be strategic
based on current citywide needs and capacity and not an equal distribution by
district.
• Staff Interaction. Councilmembers are encouraged to raise issues directly with the
City Manager at all times but are welcome to communicate with the Assistant City
Manager, City Department Directors, and key managers when seeking basic
information. Examples are asking for information that is otherwise publicly available.
Councilmembers should be very careful not to direct staff or inadvertently give staff
the impression that they are being directed. Councilmembers should avoid
substantive conversations about City business with any non-management staff, as it
can be misconstrued as direction.
• Emerging Priorities and/or Policy Initiatives: When emerging priorities or policy
initiatives arise outside of the strategic planning cycle, Councilmembers should reach
out to the Mayor first, to the extent allowed under Brown Act, to determine if the
new issue rises to the level of potential re-prioritization of a Council goal and/or
department workplan. If so, the Mayor will confer with the City Manager to
determine next steps.
• Coordination of Communications with the Public: The City Manager should be “cc’d”
on all substantive written communication between the Mayor and Councilmembers
and community members, especially items that impact municipal services, programs,
and/or the ability to respond effectively to community needs. the Councilmembers
(including the Mayor) and staff, or otherwise be kept in the loop if verbal, for
awareness.
o This is important so that the City Manager has full situational awareness and
ability to provide clear direction to staff about how to follow up and to clarify
that their work is directed by the City Manager. There are times that a minor
6
issue which arises between Council and staff, and/or Council and the
community that then turn into much more complex and time-consuming
work. The City Manager should have the full picture and awareness in order
to direct staff regarding their priorities and best use of time and City
resources.
• Community Written Inquiries. When an inquiry comes in addressed to the full City
Council, staff will respond on behalf of the Council and will forward their response
to the Council – in all occasions that are not addressed directly by the Mayor or
Councilmembers. To avoid situations where different staff are being asked to
respond by different Councilmembers, always refer these inquiries to the Council
CRM system. always cc the City Manager on communication to staff. Individual
Councilmembers are not prohibited from directly responding to written community
inquiries such as email but must follow the Brown Act and should take care not to
speak on behalf of the City (on issues that do not have clear City positions, voted on
in an open session) or over-commit a particular response.
• Constituent Management. The Mayor and City Council members will use the Council
Constituent Relations Management system (CouncilCRM – email
councilcrm@cityofsanrafael.org) when district or citywide issues are brought to them
by community members that are operational in nature (i.e., requests for crosswalk
flashing beacons, neighbor to neighbor disputes). For policy level issues,
communicate those directly to the City Manager for discussion and resolution.
• Roles and Responsibilities – to be added here once that document is finalized post
retreat.
District Map
7
Page 1 of 5
DRAFT Mayor, Vice Mayor, Councilmembers & City Manager Roles and Responsibilities
Role Summary – Mayor:
The City of San Rafael is unique in Marin County in that it is the only city with a directly elected mayor,
as all the other cities and towns rotate the mayor position. Additionally, the San Rafael Mayor position
historically has taken on additional responsibilities that may be unique to San Rafael.
The mayor serves as the elected citywide representative of San Rafael, who is elected by all residents
of San Rafael to provide leadership for the city. This role includes facilitating city policy discussions
representing San Rafael at regional and state levels, and leading major civic initiatives in collaboration
with the City Manager, City Council and other stakeholders. As the official voice of the city, the Mayor
sets the tone for public communication and works with the City Manager to review the agenda for
City Council meetings. The mayor ensures that City Council actions reflect the long-term interests and
priorities of the community and address its diverse needs.
Key Responsibilities:
Citywide Leadership:
• Represent the entire community and promote a cohesive vision for San Rafael’s future.
Elected at-large, the mayor works with the City Council and City Manager to advocate for
policies that foster the collective well-being of all residents and ensure the city’s long-term
success.
• The mayor maintains awareness of key policy issues facing the City at large and works with
the City Council and City Manager to help shape the framework for citywide priorities. The
actual setting of goals and priorities is a collaborative effort that involves the entire City
Council, City Manager, and the community. Facilitates Councilmember appointments to
various bodies or committees through the annual appointment process.
• Speaks on behalf of the City Council and is authorized to author letters of support for public
policy decisions made by the City Council.
Ceremonial Figurehead for San Rafael:
• Represent the city at ceremonial functions or public events, acting as the "face" of the city,
especially in interactions with the public or external stakeholders.
Council Meetings:
• Runs City Council meetings and facilitates the order in which Councilmembers participate.
Page 2 of 5
Media:
• Upon receipt of a media inquiry, coordinates response with the City Manager and/or PIO
designee. May directly respond to the media inquiry, when appropriate, in consultation with
the City Manager to ensure accuracy and timeliness of response.
• Crisis communications – Jacob to add here.
Collaboration:
• Work closely with Councilmembers to ensure that the mayor is apprised of emerging
district-specific issues. Holds regular check-ins with Councilmembers to support them.
• Reminds Councilmembers to remain focused on the goals and priorities and department
workplans formally adopted by the Council, when new issues come up throughout the year.
Community Engagement:
• Actively engage with residents, organizations, stakeholders, and businesses across all
neighborhoods to stay connected to the broader community's needs and interests.
Representation and Advocacy:
• Serve as San Rafael’s primary elected representative in intergovernmental matters,
advocating for the City’s interests at the County of Marin, regional, state, and national
levels.
Strategic Vision:
• Spearhead citywide strategic goal and priority planning efforts, facilitating consensus and a
unified approach to addressing the City’s major challenges and opportunities. While the
Mayor plays a key role in fostering collaboration and vision, the City Manager leads the
implementation of strategic plans and objectives.
Key Responsibilities – Vice Mayor:
• Vice Mayor role rotates on an annual basis based on seniority.
o Serves as a back-up for the mayor for ceremonial responsibilities when the mayor isn’t
available. If the vice Mayor is unavailable, the district representative is the back-up.
o Maintains knowledge and awareness of issues facing the city at-large to be prepared to
step in for the mayor if needed.
o Meets with the Mayor and City Manager on a regular basis and participates in city-
related discussions.
Role Summary – Councilmember:
Councilmembers are elected by districts within the City of San Rafael, ensuring localized perspectives
and input are considered in setting policy. Although Councilmembers bring forward the unique
concerns of their district, they are primarily responsible for serving the interests of the entire city,
Page 3 of 5
collaborating with the mayor and other Councilmembers to support a cohesive, well-balanced
approach to policymaking and resource allocation.
Key Responsibilities:
• District Representation:
o Ensuring district issues are heard and considered by the full Council on subcommittees
and at Council meetings.
o Following the Brown Act, reach out to the Mayor and City Manager to ask for support
and ideas about how to address district-related issues.
• Citywide Policy Collaboration:
o Collaborate with the mayor on policy initiatives that affect the entire city, working to
balance district interests with citywide goals.
o Serves on Council subcommittees and becomes expert on specific issues (i.e., finance,
housing/homelessness) and shares knowledge with colleagues, following the Brown Act.
Representation and Advocacy:
o Collaborates with the Mayor on intergovernmental matters, advocating for the City’s
interests at the County of Marin, regional, state, and national levels. Provide courtesy
notification to the mayor when issues and/or discussions involve external elected
officials.
o When serving on an external agency board, is delegated the authority to speak/vote on
behalf of the City when in alignment with City policies and goals; otherwise, item to be
brought back to the full Council for discussion.
• Community Outreach:
o Maintain strong connections within the district to keep a pulse on resident concerns,
while engaging with citywide initiatives to ensure all voices contribute to policy making.
• Legislative Role:
o Considering both district-specific and broader community interests when setting public
policy.
o Reviews all materials (council packet, etc.) prior to the City Council meeting and ask
questions of City Manager prior to the meeting if needed for additional information.
o Serves on Council standing and ad hoc subcommittees.
• Responsive Representation:
o Serve as a liaison between their district and the City Manager, responding to local
concerns and working with the City Manager and staff to address issues that impact
both their district and the broader community of San Rafael.
Page 4 of 5
Role Summary - City Manager:
The City Manager serves as the Chief Executive Officer of the City of San Rafael, overseeing the daily
operations of city government under the policy direction of the Mayor and City Council. Acting as the
primary liaison between the City Council and city staff, the City Manager ensures that council
priorities and policies are implemented effectively while providing professional expertise and
recommendations to inform decision-making. The City Manager is responsible for fostering a high-
performing organizational culture, managing municipal operations, maintaining fiscal health, and
promoting transparency and equity in service delivery to meet the needs of the community.
Key Responsibilities:
Executive Leadership
• Implement City Council policies and priorities by managing the administration of all city
departments and operations.
• Provide strategic guidance and professional expertise to the Mayor, City Council, and Vice
Mayor, offering recommendations based on research, best practices, and community needs.
• Ensure alignment of city operations with council-adopted goals, long-term plans, and the
broader vision for San Rafael.
Policy Implementation and Advisement
• Prepare and present policy recommendations, reports, and analyses to the City Council to aid in
decision-making.
• Collaborate with the Mayor and City Council to set strategic goals and priorities while ensuring
transparent communication with the community.
• Serve as the primary contact for implementing legislative actions and ensure compliance with
state and federal regulations.
Organizational Oversight
• Lead the recruitment, development, and retention of a diverse and talented city workforce,
fostering a culture of professionalism, innovation, and collaboration.
• Ensure the organization is responsive to community needs and aligned with the principles of
equity and inclusivity.
• Oversee the preparation and administration of the city's budget, ensuring fiscal responsibility
and efficient allocation of resources.
Community Engagement
• Represent the city in interactions with residents, stakeholders, and community organizations,
fostering trust and collaboration through open and transparent communication.
Page 5 of 5
• Promote civic engagement by attending community meetings and events, gathering input to
inform city initiatives.
• Act as a key point of contact between the city and external partners, including regional, state,
and federal agencies.
Collaboration with Elected Officials
• Work closely with the Mayor to prepare agendas, review citywide priorities, and coordinate
responses to district-specific and citywide issues.
• Support Councilmembers in addressing district-specific concerns while balancing broader
citywide objectives.
• Maintain regular communication with the Mayor and Vice Mayor to stay informed on emerging
issues and ensure consistent representation of city goals.
Emergency Management
• Serve as the city's Director of Emergency Services and oversee the City’s emergency
organization in all phases of emergency management including mitigation, preparedness,
response and recovery in support of the community’s safety and resilience during crises.
• Represent the city in all dealings with public or private agencies on matters pertaining to
emergencies.
Strategic Planning and Innovation
• Lead long-term planning efforts to address community challenges.
• Drive initiatives that modernize city operations, reduce bureaucracy, and enhance service
delivery.
Performance and Accountability
• Monitor and evaluate the effectiveness of city programs, ensuring accountability, continuous
improvement, and alignment with community priorities.
• Report regularly to the City Council and community on progress toward achieving city goals
and addressing emerging issues.
Sample New City Council Goals & Priorities and Department Workplan
Compared to Current State
# Goal A - Economic and Neighborhood Vitality
San Rafael has vibrant neighborhoods and a strong economy
Related Plans: General Plan 2040, Downtown Precise Plan, Economic Development
Strategic Plan
Future State:
Council Goal
or Dept
Workplan?
Current State:
Council Goal Area
A -1 Goal 1: Create an environment that is conducive to business growth and job
creation, encouraging investment and innovation, developing infrastructure and
human capital, and promoting trade and commerce
Council Goal Economic Growth
(bullet #2)
• Implement initiatives from the Economic Development Strategic Plan that will
reinvigorate commerce across the city, find innovative strategies to attract and
retain businesses, attract high -tech and other emerging market users, and
ensure that growth is not only sustainable, but also equitable.
Dept
Workplan
Economic Growth
(bullet #1)
• Prioritize the implementation of key General Plan 2040 programs, including
neighborhood planning, economic vitality, tree inventory, and improving and
preserving public assets. (propose to move these two to New Council Goal Area –
Mobility & Infrastructure).
Dept
Workplan
Neighborhood &
Economic Vitality
(bullet #2)
• Work with community partners such as the Chamber of Commerce, Business
Improvement District (BID), Small Business Development Center, Marin
County Office of Education, Canal Alliance, and Hispanic Chamber of
Commerce on economic recovery initiatives and workforce development
programs.
Dept
Workplan
Economic Growth
(bullet #4)
• Using results from the fiscal year 2022-23-day laborer survey, work with
governmental and community partners to facilitate a Feasibility Study of a Day
Laborer Center/Hiring Hall in San Rafael.
Dept
Workplan
Neighborhood &
Economic Vitality
(bullet #5)
A - 2 Proposed Goal 2: Create new and diverse revenue sources to fund economic
development.
Council Goal
No Corresponding
City Goal
• Explore new revenues to fund economic development, such as a tourism-
based improvement assessment or an increased Transit Occupancy Tax. 7
Dept
Workplan
Economic Growth
(bullet #5)
Sample New City Council Goals & Priorities and Department Workplan
Compared to Current State
• Consider revisions to the Cannabis program, such as reviewing quantities and
types of licenses, evaluating revisions for hemp products, and addressing
products targeting youth.
Dept
Workplan
Neighborhood &
Economic Vitality
(bullet #6)
A - 3 Goal 3: Create and preserve a healthy economy and sustain vibrant
neighborhoods, Downtown, and other business areas
Council Goal
Neighborhood &
Economic Vitality
(text under heading)
Establish a By-Right Neighborhood Affordable Housing Overlay Zone to
streamline the review and approval of affordable housing projects in high -density
residential zoning districts. (proposed to move this sentence to Council Goal –
Housing & Homelessness).
Develop a comprehensive plan for the Priority Development Areas (PDA) in the
North and Southeast San Rafael neighborhoods addressing future development,
mobility, sea level rise, and other community priorities. (propose to move these two
to New Council Goal Area – Mobility & Infrastructure).
Dept
Workplan
Neighborhood &
Economic Vitality
(bullet #3)
Conduct a feasibility study for the creation of Property Based Improvement
Districts that enhance the appearance and vitality of public spaces through such
things as: improving safety, cleanliness, marketing, and physical upgrades .
Dept
Workplan
Economic Growth
(bullet #3)
Implement Downtown Precise Plan: Identify and implement placemaking through
priority projects, facilitate incremental infill, conduct short-term pilot projects and
tactical urbanism, and sustain local business and institutions.
Dept
Workplan
Example of a New
Department
Objective.
Source: Downtown
Precise Plan pg. 200
City Council Subcommittee Guidelines
Introduction
The purpose of these guidelines is two-fold:
1. To provide clarity and ensure alignment with the Mayor and City Council members and staff.
2. To provide guidance and direction to staff who are serve as a subcommittee liaison and are responsible for
managing a City Council subcommittee.
The City is required under the Brown Act to comply with regulations regarding public meetings, including standing
subcommittees.
There are two types of City Council Subcommittees; standing committee and ad hoc committees.
1. Standing Subcommittees
• Standing committee are subject to the Brown Act because they have either (1) continued subject
matter related to City business, or (2) a fixed meeting schedule set by the City Council in a dually
noticed public meeting. Both members of the subcommittee are required to attend the meeting in
person.
2. Ad Hoc Subcommittees
• Ad hoc subcommittees are not subject to the Brown Act because the intention for their convening is
for a single or limited purposes and for which the subcommittee will dissolve once the time-limited
issue/project is resolved or completed. Ad hoc subcommittees can be held virtually.
Purpose of City Council Subcommittees
The City utilizes subcommittees to prepare the Mayor and City Council members to make well informed policy
decisions at a future dually noticed public meeting. These subcommittees are designed for staff subject matter
experts to brief two members of the City Council with detailed technical information and respond to their
questions. Subcommittee meetings provide an opportunity for staff to present proposed projects and/or policies
that will be coming before the entire body of the City Council and receive early feedback from the subcommittee
members before finalizing staff’s recommendation to the full Council.