HomeMy WebLinkAboutCM Voter Opinion Research ServicesRev. 08.22 1
AGREEMENT FOR PROFESSIONAL SERVICES
BY AND BETWEEN
THE CITY OF SAN RAFAEL
AND
GODBE CORPORATION DBA GODBE RESEARCH
FOR VOTER OPINION RESEARCH SERVICES
This Agreement is made and entered into as of ________________________
, by and between the CITY OF SAN RAFAEL, a chartered California municipal corporation
(hereinafter "CITY"), and GODBE CORPORATION DBA GODBE RESEARCH, a California
corporation (hereinafter "CONSULTANT"). CITY and CONSULTANT may be referred to
RECITALS
A. CITY desires to secure professional services more fully described in this
Agreement, at Exhibit A
B. CONSULTANT represents that it, and its subcontractors, if any, have the
professional qualifications, expertise, and necessary licenses and desire to provide certain goods
and/or required services of the quality and type which meet objectives and requirements of CITY;
and
C. The Parties have specified herein the terms and conditions under which such
services will be provided and paid for.
NOW, THEREFORE, the parties hereby agree as follows:
AGREEMENT
1. SERVICES TO BE PROVIDED.
Except as otherwise may be expressly specified in this Agreement, CONSULTANT shall
furnish all technical and professional services, including labor, material, equipment,
complete the work required by CITY at its sole risk and expense. Services to be provided to CITY
are more fully described in Exhibit A CONSULTANT
acknowledges that the execution of this Agreement by CITY is predicated upon representations
made by CONSULTANT in that certain proposal, dated April 7, 2025
Exhibit A, which constitutes the basis for this Agreement.
2. COMPENSATION.
In consideration for complete performance of Services, CITY shall pay
CONSULTANT for all materials provided and services rendered by CONSULTANT a fixed fee,
as further described in Exhibit A, in an amount of $31,850.
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CONSULTANT will bill City for Services provided by CONSULTANT, subject to
verification by CITY. CITY will pay CONSULTANT
invoice.
3. TERM OF AGREEMENT.
Unless otherwise set forth in this Agreement or unless this paragraph is subsequently
modified by a written amendment to this Agreement, the term of this Agreement shall begin on
the Effective Date of this Agreement and terminate on April 1, 2026.
4. PROJECT COORDINATION.
A. John Stefanski is hereby designated the PROJECT
MANAGER for the CITY and said PROJECT MANAGER shall supervise all aspects of the progress
and execution of this Agreement.
B. shall assign a single
PROJECT DIRECTOR to have overall responsibility for the progress and execution of this
Agreement for CONSULTANT. Bryan Godbe is hereby designated as the PROJECT DIRECTOR
for CONSULTANT. Should circumstances or conditions subsequent to the execution of this
Agreement require a substitute PROJECT DIRECTOR, for any reason, the CONSULTANT shall
notify the CITY within ten (10) business days of the substitution.
5. TERMINATION.
A. Discretionary. Either party may terminate this Agreement without cause upon thirty
(30) days written notice mailed or personally delivered to the other party.
B. Cause. Either party may terminate this Agreement for cause upon fifteen (15) days
written notice mailed or personally delivered to the other party, and the notified party's failure to cure
or correct the cause of the termination, to the reasonable satisfaction of the party giving such notice,
within such fifteen (15) day time period.
C. Effect of Termination. Upon receipt of notice of termination, neither party shall
incur additional obligations under any provision of this Agreement without the prior written consent
of the other.
D. Return of Documents. Upon termination, any and all CITY documents or materials
provided to CONSULTANT and any and all of CONSULTANT's documents and materials
prepared for or relating to the performance of its duties under this Agreement, shall be delivered to
CITY as soon as possible, but not later than thirty (30) days after termination.
6. OWNERSHIP OF DOCUMENTS.
The written documents and materials prepared by the CONSULTANT in connection with
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the performance of its duties under this Agreement, shall be the sole property of CITY. CITY may
use said property for any purpose, including projects not contemplated by this Agreement.
7. INSPECTION AND AUDIT.
Upon reasonable notice, CONSULTANT shall make available to CITY, or its agent, for
inspection and audit, all documents and materials maintained by CONSULTANT in connection with
its performance of its duties under this Agreement. CONSULTANT shall fully cooperate with CITY
or its agent in any such audit or inspection.
8. ASSIGNABILITY.
The parties agree that they shall not assign or transfer any interest in this Agreement nor the
performance of any of their respective obligations hereunder, without the prior written consent of the
other party, and any attempt to so assign this Agreement or any rights, duties or obligations arising
hereunder shall be void and of no effect.
9. INSURANCE REQUIREMENTS.
During the term of this Agreement, and for any time period set forth in Exhibit B,
CONSULTANT shall procure and maintain in full force and effect, at no cost to CITY insurance
policies with respect to employees and vehicles assigned to the performance of Services under this
Agreement with coverage amounts, required endorsements, certificates of insurance, and coverage
verifications as defined in Exhibit B.
10. INDEMNIFICATION.
A. Except as otherwise provided in subparagraph B of this section, CONSULTANT
shall, to the fullest extent permitted by law, indemnify, release, defend with counsel approved by
CITY, and hold harmless CITY, its officers, agents, employees and volunteers (collectively, the
City Indemnitees , from and against any claim, demand, suit, judgment, loss, liability or
expense of any kind, including but not limited to attorney's fees, expert fees and all other costs and
fees of litigation, CLAIMS , arising out of CONSULTANT performance of its
obligations or conduct of its operations under this Agreement. The CONSULTANT's obligations
apply regardless of whether or not a liability is caused or contributed to by the active or passive
negligence of the City Indemnitees. However, to the extent that liability is caused by the active
negligence or willful misconduct of the City Indemnitees, the CONSULTANT's indemnification
obligation shall be reduced in proportion to the share of liability for the active
negligence or willful misconduct. In addition, the acceptance or approval of the
CONSULTANT ork or work product by the CITY or any of its directors, officers or
employees shall not relieve or reduce the CONSULTANT indemnification obligations. In the
event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding
arising from CONSULTANT performance of or operations under this Agreement,
CONSULTANT shall provide a defense to the City Indemnitees or at option reimburse
the City Indemnitees
defense of such claims.
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B. Where the services to be provided by CONSULTANT under this Agreement are
design professional services to be performed by a design professional as that term is defined under
Civil Code Section 2782.8, then, to the extent permitted by law including without limitation, Civil
Code sections 2782, 2782.6 and 2782.8, CONSULTANT shall indemnify and hold harmless the
CITY and its officers, officials, and employees (collectively City Indemnitees) from and against
damages, liabilities or costs (including incidental damages, C
as may be determined by the Court, litigation expenses and fees of expert witnesses incurred in
connection therewith and costs of investigation) to the extent they are caused by the negligence,
recklessness, or willful misconduct of CONSULTANT, or any subconsultants, or subcontractor
or anyone directly or indirectly employed by them, or anyone for whom they are legally liable
(collectively Liabilities). Such obligation to hold harmless and indemnify any indemnity shall not
apply to the extent that such Liabilities are caused in part by the negligence or willful misconduct
of such City Indemnitee.
C. The defense and indemnification obligations of this Agreement are undertaken in
addition to, and shall not in any way be limited by, the insurance obligations contained in this
Agreement, and shall survive the termination or completion of this Agreement for the full period
of time allowed by law.
11. NONDISCRIMINATION.
CONSULTANT shall not discriminate, in any way, against any person on the basis of age,
sex, race, color, religion, ancestry, national origin or disability in connection with or related to the
performance of its duties and obligations under this Agreement.
12. COMPLIANCE WITH ALL LAWS.
CONSULTANT shall observe and comply with all applicable federal, state and local laws,
ordinances, codes and regulations, in the performance of its duties and obligations under this
Agreement. CONSULTANT shall perform all services under this Agreement in accordance with
these laws, ordinances, codes and regulations. CONSULTANT shall release, defend, indemnify and
hold harmless CITY, its officers, agents and employees from any and all damages, liabilities,
penalties, fines and all other consequences from any noncompliance or violation of any laws,
ordinances, codes or regulations.
13. NO THIRD PARTY BENEFICIARIES.
CITY and CONSULTANT do not intend, by any provision of this Agreement, to create in
any third party, any benefit or right owed by one party, under the terms and conditions of this
Agreement, to the other party.
14. NOTICES.
All notices and other communications required or permitted to be given under this Agreement,
including any notice of change of address, shall be in writing and given by personal delivery, or
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deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to
be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the
date of deposit with the United States Postal Service. Notice shall be given as follows:
To CITY
John Stefanski
Assistant City Manager
1400 Fifth Avenue
San Rafael, CA 94901
To CONSULTANT
Bryan Godbe
President
1220 Howard Avenue, Suite 250
Burlingame, CA 94010
15. INDEPENDENT CONTRACTOR.
For the purposes, and for the duration, of this Agreement, CONSULTANT, its officers,
agents and employees shall act in the capacity of an Independent Contractor, and not as employees of
the CITY. CONSULTANT and CITY expressly intend and agree that the status of
CONSULTANT, its officers, agents and employees be that of an Independent Contractor and not
that of an employee of CITY.
16. ENTIRE AGREEMENT -- AMENDMENTS.
A. The terms and conditions of this Agreement, all exhibits attached, and all documents
expressly incorporated by reference, represent the entire Agreement of the parties with respect to the
subject matter of this Agreement.
B. This written Agreement shall supersede any and all prior agreements, oral or written,
regarding the subject matter between the CONSULTANT and the CITY.
C. No other agreement, promise or statement, written or oral, relating to the subject
matter of this Agreement, shall be valid or binding, except by way of a written amendment to this
Agreement.
D. The terms and conditions of this Agreement shall not be altered or modified except
by a written amendment to this Agreement signed by the CONSULTANT and the CITY.
E. If any conflicts arise between the terms and conditions of this Agreement, and the
terms and conditions of the attached exhibits or the documents expressly incorporated by reference,
the terms and conditions of this Agreement shall control.
17. SET-OFF AGAINST DEBTS.
CONSULTANT agrees that CITY may deduct from any payment due to CONSULTANT
under this Agreement, any monies which CONSULTANT owes CITY under any ordinance,
agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or
other amounts.
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18. WAIVERS.
The waiver by either party of any breach or violation of any term, covenant or condition of
this Agreement, or of any ordinance, law or regulation, shall not be deemed to be a waiver of any
other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or violation
of the same or other term, covenant, condition, ordinance, law or regulation. The subsequent
acceptance by either party of any fee, performance, or other consideration which may become due or
owing under this Agreement, shall not be deemed to be a waiver of any preceding breach or violation
by the other party of any term, condition, covenant of this Agreement or any applicable law, ordinance
or regulation.
19. COSTS AND ATTORNEY'S FEES.
The prevailing party in any action brought to enforce the terms and conditions of this
Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs
(including claims administration) and attorney's fees expended in connection with such action.
20. CITY BUSINESS LICENSE / OTHER TAXES.
CONSULTANT shall obtain and maintain during the duration of this Agreement, a CITY
business license as required by the San Rafael Municipal Code, and CONSULTANT shall pay any
and all state and federal taxes and any other applicable taxes. CITY shall not be required to pay for
any work performed under this Agreement, until CONSULTANT has provided CITY with a
completed Internal Revenue Service Form W-9 (Request for Taxpayer Identification Number and
Certification).
21. SURVIVAL OF TERMS.
Any terms of this Agreement that by their nature extend beyond the term (or termination) of
this Agreement shall remain in effect until fulfilled and
successors and assigns.
22. APPLICABLE LAW.
The laws of the State of California shall govern this Agreement.
23. COUNTERPARTS AND ELECTRONIC SIGNATURE.
This Agreement may be executed by electronic signature and in any number of counterparts,
each of which shall be deemed an original, but all of which together shall constitute one document.
Counterpart signature pages may be delivered by telecopier, email or other means of electronic
transmission.
[Signatures are on the following page.]
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IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month
and year first above written.
CITY OF SAN RAFAEL:
_________________________________
CRISTINE ALILOVICH, City Manager
APPROVED AS TO FORM:
Office of the City Attorney
_________________________________
By: ANDREA VISVESHWARA,
Chief Assistant City Attorney
ATTEST:
City Clerk
_________________________________
LINDSAY LARA, City Clerk
CONSULTANT:
__________________________________
By: Godbe Research
Name: Bryan Godbe
Title: President _
[If CONSULTANT is a corporation, add
signature of second corporate officer]
__________________________________
By: Godbe Research
Name: Charles Hester
Title: Vice President
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Rev. 08.22 A-1
EXHIBIT A
SCOPE OF SERVICES
The Services to be performed for CITY by CONSULTANT under this Agreement are more fully
described in s proposal, which is attached to this Exhibit A.
PROPOSAL TO CONDUCT A
REVENUE MEASURE FEASIBILITY
SURVEY
Presented to the City of San Rafael
April 7, 2025
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 1
BACKGROUND AND EXPERIENCE
Godbe Research Background
Legal Name & Address of Company
Godbe Corporation -- dba: Godbe Research
Corporate and Project Office:
1220 Howard Avenue
Suite 250
Burlingame, CA 94010
p. 650-288-3020
f. 650-288-3003
w. www.godberesearch.com
Year Founded
Godbe Research was founded in January of 1990 and has been in business
continually for more than 35 years. We have exclusively provided public opinion
research, voter polling, and market research services since the founding of the firm,
with a geographic specialization in California where the firm is based.
Legal Form of Company and Subsidiary Status
Godbe Research is a California Corporation and is in good standing with the California
Secretary of State. Godbe Research is not a subsidiary of a larger ‘parent company’
and the firm’s two principals are the only two shareholders. In addition, we do not hold
any financial position in any subsidiary firm. Thus, we have been under the same
ownership since our founding in 1990.
Corporate and Project Office
Godbe Research maintains two offices, including our corporate office in Burlingame,
CA, as well as a project office in Reno, NV. All work for the City of San Rafael (San
Rafael or City) for the revenue measure feasibility survey will be performed by our Bay
Area-based Burlingame, California office from which Bryan Godbe, our proposed
project manager, is located.
Proposal/Contract Contact Project Contact/Manager
Charles Hester Bryan Godbe
Vice President President
1220 Howard Avenue 1220 Howard Avenue
Suite 250 Suite 250
Burlingame, CA 94010 Burlingame, CA 94010
p. 650-288-3021 (direct) p. 650-288-3027 (direct)
e. cwhester@godberesearch.com e. wbgodbe@godberesearch.com
Litigation, Arbitration & Bankruptcy Statement
Godbe Research has never filed for bankruptcy during the life of the firm and has
never been a defendant in any litigation, past or current. In addition, we have never in
the life of the firm had a contract terminated for cause, nor have we been subject to
any arbitration regarding any project, contract, or client.
Services Provided
Godbe Research is a full-service public opinion research and voter/property owner
polling agency. We offer expertise in all accepted quantitative (telephone, Internet,
mail, and Intercept) and qualitative (focus groups, one-on-one interviews, triads)
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 2
research methodologies, as well as hybrid studies (more than one methodology) and
research consulting.
Godbe Research does not provide political consulting, public education and outreach,
financial advisory, planning or architectural services, legal/counsel, or underwriting
services that could be a conflict of interest with our community/resident survey or
other public opinion research processes by having future project dollars tied to the
results and recommendations from our studies.
Additional Information
Godbe Research is an equal opportunity employer and does not discriminate on the
basis of sex, race, religion, ethnicity, political partisanship, gender identity, gender
orientation/identity, or sexual/gender preference.
Godbe Research Experience
Godbe Research, a State of California certified small business enterprise (SBE), was
founded in January of 1990. The firm is a full-service public opinion research agency
that offers its clients extensive experience in research studies to address resident
satisfaction and community priorities, community needs assessments, public
education and outreach strategies, strategic and general planning efforts, revenue and
ballot measure feasibility, property owner assessment feasibility, customer and user
satisfaction, public sector marketing efforts, and other customized client needs. Our
offices in Burlingame, CA (Corporate) and Reno, NV (Southwest/ Northwest) house a
staff of highly trained and experienced research and a commitment to providing
superior quality research and client services.
The firm has been employed by public and private sector clients throughout California
and the western United States and has extensive experience in all accepted
quantitative (telephone surveys, mail surveys, Internet surveys & intercept surveys)
and qualitative (focus groups, in-depth interviews & triads) research methodologies as
well as hybrid studies involving more than one methodology and the analysis of
secondary research. The combined expertise of the Godbe Research team spans
almost 60 years in the field of public opinion research. The Godbe Research Team
consists of the President (Bryan Godbe), Vice President (Charles Hester), and a staff
of Senior Research Managers, Senior Statistical Analysts, and Research Analysts.
Each team member has the education and experience commensurate with their
position at Godbe Research, and the team regularly teaches, authors, and speaks in
the field of survey research. In short, you will not find a more experienced and
educated team in public opinion research for local government agencies.
Over the 35-year life of the firm, Godbe Research has become a recognized leader in
public opinion research and voter polling by utilizing hybrid surveys, telephone
surveys, Internet surveys, mail surveys, one-on-one interviews, focus groups to
successfully assist public sector agencies of all types and community-based
organizations throughout California with their research needs. Our experience
includes conducting bond, sales tax, parcel tax, business license tax, utility users tax,
community facilities districts, real property transfer tax, and assessment feasibility
research studies for hundreds of cities and towns, counties, special districts,
transportation agencies, school and community college districts and other public-
sector agencies at all levels of government. Accordingly, we have extensive
experience in simple and weighted majority, Proposition 39 (55%), and super-majority
(66.7%) election environments, as well as with general (polling place and mail ballot),
polling place special election, and all mail ballot special elections.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 3
Since our founding, Godbe Research has conducted almost 3,500 public opinion
research projects to evaluate topics such as resident satisfaction, quality of life,
community priorities, and evaluating community needs. Our specific experience
includes the development and implementation of voter polling to address ballot and
revenue measure feasibility for clients such as the City of Novato, Town of San
Anselmo, City of South San Francisco, City of Belvedere, City of Berkeley, City of
Newark, City of Los Altos, City of Burlingame, Town of Tiburon, City of Santa Rosa,
City of Dublin, City of Albany, Town of Corte Madera, City of Millbrae, City of Belmont,
City of Napa, City of Union City, City of St. Helena, City of Cupertino, City of Roseville,
City of Scotts Valley, City of San Leandro, City of Concord, Town of Los Gatos, City of
Pleasant Hill, City of Fairfield, City of Menlo Park, City of Sunnyvale, City of Redwood
City, City of Campbell, City of Cloverdale, City of San Bruno, City of Half Moon Bay,
City of Solvang, City of Brisbane, City of Watsonville, City of Santa Maria, Town of
Windsor, City of Suisun City, Town of Moraga, City of Rancho Cordova, City of Tracy,
City of El Cerrito, City of Richmond, and dozens of others. One testament to the
strength of our firm and accuracy of our voter/property owner polling is that for all of
2024, Godbe Research clients were 43 for 43 (100%) in terms of success rates for
revenue measures and assessments placed on the ballot. We are also currently
working with or have recently worked with the City of Los Altos, City of Cupertino,
Town of Hillsborough, City of Concord, City of St. Helena, City of Belmont, City of
South San Francisco, City of El Cerrito and others on voter and property owner polling
surveys to evaluate revenue measure feasibility looking towards special and general
election cycles in 2025 and 2026.
Godbe Research also has unmatched experience specifically in the City of San Rafael
and throughout Marin County in general. Aside from the Marin County clients listed
above (underlined), we were the pollster of record for successful revenue and ballot
measures (going back to 2002) for the Marin County Free Library (parcel tax
measures since 2002), San Rafael High School District (bond and parcel tax
measures since 1998), San Rafael Elementary School District (bond and parcel tax
measures since 1998), Lucas Valley School District (bond and parcel tax measures
since 2002), County of Marin Parks and Open Space, County of Marin, College of
Marin, Transportation Authority of Marin, Sonoma Marin Area Rail Transit District,
Kentfield School District, Tamalpais Union High School District, Reed Union School
District, Novato Unified School District, Larkspur-Corte Madera School District, Ross
Valley School District, Shoreline Unified School District, Lagunitas School District, and
others. Finally, specific to the City of San Rafael, Godbe Research has conducted
more than 20 community and voter survey for the City since 2005, including on issues
of biennial resident satisfaction, library planning, parks and recreation planning,
revenue and ballot measure feasibility, and other ad-hoc community issues. This
includes being the pollster of record for successful City of San Rafael revenue and
ballot measures, including Measure P (2024), Measure R (2020), Measure G (2018),
Measure D (2016), Measure E (2013), Measure I (2010), Measure P (2006), and
Measure S (2005).
As an organization, Godbe Research is a small business, and we manage our
commitments wisely. This means managing our project load so that our President or
Vice President can be directly involved in each project we conduct at the project
manager level. Similarly, we do not take on so many projects that we need to juggle
team members or remove team members from current projects. Thus, Godbe
Research is committed to allocating the team members outlined in this proposal for
the duration of the survey project, including having Bryan Godbe (President) as the
project manager and day-to-day contact from Godbe Research for the duration of the
revenue measure feasibility survey process for the City of San Rafael.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 4
Below is a diagram of the general research process we undertake as part of our
quantitative voter survey programs to address revenue measure feasibility, with a
similar process for our qualitative research and hybrid studies. While each of our
studies is highly customized based on a given client’s needs, we follow this process
for each of our research projects. We are here with you throughout the process, and
even between events as we understand that our research studies are designed to
inform and support public policy decision making such as strategic planning, resource
and project prioritization, community outreach and education, stakeholder
engagement, and other tasks that could take many months to implement once the
revenue measure feasibility survey for the City of San Rafael has been completed.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 5
PROPOSED WORK PLAN
Godbe Research is a recognized leader in conducting registered voter opinion
research studies to address revenue and ballot measure feasibility for California cities,
towns, counties, school districts, transportation agencies, councils and associations of
government, special districts, and other local government agencies. As such, the firm
believes that the success of any public opinion research project depends on
recognizing the individual and unique needs of each of our clients. To this end, Godbe
Research has crafted the following project work plan for the City of San Rafael to
illustrate the types of considerations that go into each of our voter surveys to address
revenue measure feasibility.
Research Objectives
Before beginning any research project, Godbe Research spends considerable time
reviewing each client’s specific and unique research objectives to choose the most
appropriate research design. Based on preliminary information supplied by the City of
San Rafael and our experience with Measure P in 2024 (parcel tax to fund
construction of a new City library and community center), Godbe Research
understands that there are several key research objectives, the most important of
which is to evaluate the opinions and attitudes of San Rafael registered voters on a
variety of issues facing the City, including the potential for a future parcel tax to fund
library services in San Rafael ideally to be placed on the ballot for an August 2025
special election. Formal research objectives will be developed and refined between
Godbe Research, and the City (and other stakeholders as approved by the City) at the
project kick-off meeting and as the project unfolds.
Methodology and Sample Discussion
For this specific revenue measure feasibility survey of City of San Rafael registered
voters, it is our recommendation to conduct a hybrid Internet and telephone survey
process to help increase response rates in general and have better representation
among certain demographic subgroups when compared to traditional telephone-only
surveys, even those that include cell phones. Godbe Research pioneered this process
in the mid-2013 timeframe (ironically for the City of San Rafael) for our clients to
address and counteract declining response rates for telephone-only surveys, as well
as to leverage a variety of recruitment and response technologies to reach the
broadest base possible in almost every California community we serve. Some of our
clients who have used our innovative hybrid methodology for their recently successful
revenue measures include the City of San Rafael, Town of San Anselmo, San Rafael
Elementary School District, City of Santa Rosa, City of Novato, San Rafael High
School District, County of Marin, City of Cloverdale, City of Napa, College of Marin,
Marin County Free Library, and almost every other Godbe Research voter survey
client since mid-2013. In addition, for clients who have also used telephone-only
surveys pre-2013, we have been able to increase our overall sample size as well as
representation among key voter subgroups who have been a challenge to reach with
past surveys using a telephone-only survey methodology.
Accordingly, we are recommending a similar hybrid quantitative survey using an
Internet survey as our primary data collection method, and an email and text to
Internet recruitment strategy. We will then supplement the Internet survey with a
telephone survey methodology, after a review of Internet survey respondent
demographics where we can identify and account for potential demographic sub-
groups that might not respond adequately to the Internet version of the survey. The
sample for all interviews will come directly from the State Voter File and Marin County
Registrar of Voters, where we have self-reported phone numbers as well as email
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 6
addresses, and we know that a given registered voter in our sampling frame lives
specifically in the City of San Rafael. Our hybrid methodological approach then will
cost effectively allow us to collect data from San Rafael voters based on how potential
respondents prefer to interact with various survey response technologies in order to
maximize our sample size and statistical validity for the survey, not to mention
demographic and geographic representation.
In addition, for the telephone modality portion of the overall survey, we will also make
sure to include ‘cell phone only’ voter households, given that we can identify cell
phone exchanges within the voter sample. Finally, similar to recent surveys conducted
for the City of San Rafael by Godbe Research (e.g., Measure P voter polling in 2023,
Measure R voter polling in 2019), we can also match City-provided lists (if any) of
parents, the community at large, etc., to help increase the number of emails and cell
phones we have in our sampling frame. Thus, by using our hybrid approach and a
proper stratification of the sample, we will have the most inclusive survey process
possible, while still allowing only City of San Rafael registered voters to participate in
this specific revenue measure feasibility survey process.
Scope of Work
To accomplish the research objectives of the City of San Rafael for this specific
revenue measure feasibility survey process, Godbe Research has developed the
following project scope of work for the survey. Accordingly, specific tasks for the
survey of San Rafael registered voters are thus envisioned to include:
Conducting an electronic format (e.g., Zoom, Microsoft Teams, Google Meet,
etc.) project kick-off meeting with the City of San Rafael as well as holding
additional meetings and correspondence, as needed, to discuss the research
objectives and other aspects of the revenue measure feasibility survey
process in detail.
Reviewing San Rafael resident, registered voter, and property owner
demographics, any past related public opinion research, results of previous
revenue and ballot measure attempts in the City (e.g. 2023 Measure P
measure results, 2020 Measure R results, etc.), and other information that will
help to inform and support this current revenue measure feasibility survey
process.
Designing and refining a survey instrument of between 10 and 15-minutes in
length so that it addresses the research objectives of the City of San Rafael
for a hybrid Internet and telephone survey of San Rafael registered voters
related to revenue measure feasibility. The survey is designed through an
iterative process between Godbe Research and the City with multiple points
for input, review, and approval prior to considering the survey “final” and ready
for programming, testing, and fielding.
The survey will be designed to be formatted for both Internet and
telephone survey modalities as a ‘hybrid survey’ and both versions of
the survey will be identical, save for survey instructions specific to
each modality.
For reference, a brief 10 to 15-minute survey will balance the data
needs of the survey with the amount of time we can reasonably
expect to keep a given San Rafael registered voter engaged in the
survey process, based on a no tax increase strategy of an existing
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 7
parcel tax with ballot language already developed for previous
versions of the potential parcel tax.
Programming, refining, and testing the Internet version of the survey
instrument using our Internet survey software package. This will be done by
our team of IT and programming experts.
CATI programming the telephone version of the survey instrument for efficient
and accurate data collection, and training telephone interviewing personnel on
the questionnaire and interviewing protocol.
For our telephone interviewing projects, Godbe Research uses only
live interviewers, who have been intensively trained on the survey
questionnaire, and who are located in the western United States.
Pre-testing the survey instrument in both modalities (Internet and telephone)
to ensure that the questions and response codes are understandable to
respondents, and to ensure that the survey length coincides with the
budgeted survey length for the project.
Developing a recruitment email and recruitment text for the Internet version of
the survey and working with the City so that Godbe Research can send
recruitment emails and texts to City of San Rafael registered voters in our
sampling frame with known email addresses and cell phones in the voter file,
respectively.
Based on past voter surveys conducted for the City by Godbe
Research, we also plan to match the City’s interlay email lists (e.g.,
park and recreation lists) to the voter file, so that we can include
additional voters that do not have email addresses or cell phones in
the State Voter File and/or through the Marin County Registrar of
Voters.
Finally, to convey the importance of the survey to San Rafael
registered voters in our sampling frame and ensure that the
recruitment email and text are not viewed as spam or malware, they
will be signed by the City Manager or Assistant Cit Manager, and the
email will come from the City’s recognizable @cityofsanrafael.org
email domain to further demonstrate that this is a legitimate City-
sponsored survey process.
Development of a stratified and clustered listed sample of City of San Rafael
registered voters likely to vote in the election cycle(s) of interest to the City,
which will include an August 2025 special election environment at the least.
The sample will then be primarily constructed using email addresses and cell
phones from the voter file, as the Internet modality will be conducted first in
the hybrid survey process. Once we have developed the Internet sample, the
rest of the sample will be de-duplicated by matching names, addresses, and
phone numbers from Internet survey respondents to those in the voter file. We
will then remove any registered voter from the telephone survey sample who
previously completed the survey via the Internet. Finally, we will ask all survey
respondents in the telephone version if they have already completed the
survey via the Internet and will remove those voters from the survey process
through a screening question.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 8
For review, there are a total of approximately 33,330 total registered
voters in the City of San Rafael. For all registered voters we have
email addresses for approximately 18,710 total registered voters or
56% coverage. We have also identified cell phone coverage for
roughly 18,720 registered voters or similar 56% coverage of City
voters. Finally, we also have landline telephone numbers for roughly
12,120 registered voters or 36% of City voters. For voters likely to
participate in the August 2025 special election as well as other special
and general election cycles in 2025 and 2026, we have a similar
breakdown of email addresses, cell phones, and landlines.
As you can see from the breakdown of voter contact information, 1) a
hybrid Internet/telephone approach with email/text recruitment and
calls to cell phones and landlines is a good strategic approach and for
some voters, we have multiple points of contact where with others we
only have a single contact method available.
Conducting 10 to 15-minute Internet and telephone interviews with 400
(n=400) total City of San Rafael registered voters likely to vote in the election
cycle(s) of interest to the City according to a strict interviewing protocol and
our approved sampling design. A sample size of 400 would provide for a
margin of error of no greater than +/-4.9% at the 95% confidence level, when
looking at all City voters, including voters likely to participate in the August
2025 special election cycle.
Moreover, an overall sample size of 400 (n=400) San Rafael voters
would provide for 100 interviews in each of the four (4) City Council
Districts within the boundaries of the larger City of San Rafael.
Processing the data from the revenue measure feasibility survey process
according to a strict protocol, and weighting the data, as necessary, to
ensure that the results reflect opinions that are truly representative of
registered voters in the City of San Rafael likely to vote in an August 2025
special election.
Developing a topline report of aggregate findings for the City of San Rafael
as the first reporting deliverable provided as part of the revenue measure
feasibility survey process.
We will also meet with the City in an electronic format to review and
discuss the topline report, which will guide our more detailed analysis
and reporting to be of maximum value to the City in making an
informed decision on whether or not to pursue any future library
services specific parcel tax measure.
Analyzing the data from the revenue measure feasibility survey process and
producing a report of findings, conclusions, and recommendations for the
City of San Rafael, which will include reporting in draft and final formats
(based on City comments and any potential changes).
Our revenue measure feasibility survey reports include an executive
summary of high-level results, discussion of the survey methodology
and sampling design, statistical analysis of questions in graphic
format, comparisons to previous surveys on associated topics, the
topline report, the survey questionnaire, and a complete set of
crosstabulations.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 9
Finally, Godbe Research will also provide several ‘value-added’
modules, including modules for electoral feasibility analysis (is any
library-related parcel tax measure electorally possible), an election
timing recommendation looking specifically at the election cycle(s) of
interest to the City, a tax threshold amount analysis, geographic
segmentation, and a profile of registered voters by support, each of
which are designed to help the City of San Rafael in making an
informed decision on whether to proceed with a library specific parcel
tax measure for August 2025.
Presenting the results and recommendations from the revenue measure
feasibility survey to the City of San Rafael for up to five (5) online presentations
as necessary (AB 361 authorized; to prevent the transmission of COVID-19
variants, and; of course, reduce unnecessary carbon emissions).
The presentation will be based on the project report and the length and
content of the presentation will be based on City and Godbe Research
discussions.
Post-survey consulting on the results and recommendations from the revenue
measure feasibility survey process with the City of San Rafael, as needed (no
additional fee) as the City makes a decision whether to move forward with a
potential library specific or parcel tax for August 2025.
Preliminary Project Timeline Discussion
Because of our experience in conducting registered voter surveys and other
community survey projects, Godbe Research generally prefers to conduct a revenue
measure feasibility survey over an approximate six-week timeline. However, given that
the electoral deadline for August 2025 is Friday, May 9th, we will need to expedite the
process to allow the City enough time to receive polling results and vote to place a
measure for the August 2025 special election ballot. We are committed to working
with the City of San Rafael to achieve this timeline.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 10
PROJECT MANAGER QUALIFICATIONS
Reliable public opinion research results depend on having a firm and project manager
that understand the complexities and nuances of survey research design, including
sampling theory of likely voters, questionnaire and skip pattern design, weighting
schemes based on demographics and target audience, and multivariate data analysis.
Indeed, although it can appear easy to conduct a registered voter survey project, it is
in fact very difficult to design and conduct a survey where the resulting data are
reliable measures of the opinions and behaviors one intends to measure, and the data
can be accurately projected to the larger population of interest, in this case, City of
San Rafael registered voters likely to vote in the August 2025 special election cycle of
interest to the City.
The team at Godbe Research is comprised of recognized experts in survey and voter
opinion research design and implementation, and for this revenue measure feasibility
survey process for the City of San Rafael, we will assign our most experienced team
members with the ability to add more should the need arise. For example, our Project
Manager for this project, Bryan Godbe (President) has designed and conducted over
250 survey research projects in the past three years alone, including similar
community surveys and voter polling projects for dozens of city clients throughout
California in general including those listed below and in the Experience section of this
proposal.
As project manager, Bryan will execute all stages of the revenue measure feasibility
survey project for the City of San Rafael, including sampling design and questionnaire
development, overall project management, analysis, and reporting, and will be the day-
to-day contact from Godbe Research for the City at all points during the process. Bryan
will be assisted by other Godbe Research team members, as necessary, and a resume
for Bryan has been provided below.
Bryan Godbe, M.A.
President and Principal Researcher
President and Founder of Godbe Research, Mr. Godbe has almost 40 years of
experience in public opinion research, public relations, and government affairs. In this
capacity, he has conducted public opinion and market research projects at the
national, state, and local levels including projects for the Cities of Portland (Oregon),
Tacoma (Washington), Henderson (Nevada), San Francisco, San Diego, Los Angeles,
Sacramento, and San Jose (California).
Mr. Godbe received a Silver Anvil Award from the Public Relations Society of America
for the development and implementation of an outstanding government affairs
program on behalf of the Contra Costa Water District for a larger water storage
infrastructure ballot measure project. This program was based on Mr. Godbe's
extensive research including baseline research, focus groups and three tracking polls.
In addition, Mr. Godbe has also been the polling project manager for recently
successful clients such as the City of San Rafael (Measure P – 2024, Measure R –
2020, Measure G – 2018 , Measure D – 2016, Measure E – 2013, Measure I – 2010,
Measure P – 2006, and Measure S – 2005), San Rafel Elementary School District,
Marin County Free Library, San Rafael High School District, Lucas Valley Elementary
School District, College of Marin, County of Marin, Town of San Anselmo, Town of
Corte Madera, Tamalpais Union High School District, City of Novato, and others
Prior to founding the firm, Mr. Godbe was Vice President of Research at a California
based public relations firm. Mr. Godbe also previously served as the Senior Research
Consultant at the Center for the Study of Los Angeles, at Loyola-Marymount
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 11
University. He has a Master’s Degree from the University of Michigan where he
studied survey research methodology at the Institute for Social Research; and a B.A.
degree from the University of California, Berkeley.
City of San Rafael
Proposal to Conduct a Revenue Measure Feasibility Survey
Godbe Research 12
PROPOSED PROJECT COSTS
Godbe Research takes immense pride in delivering reliable and practical opinion
research projects ‘on time and on budget’. In doing so, we prefer to provide a firm,
fixed fee format for our proposals. This is because we do not believe in assigning
arbitrary hours and rarely do projects (even highly similar in nature) take the same
amount of time or resources. Thus, we feel that firm and fixed-fee pricing represents
the best value to our clients by basing our fees on the three most important factors of
any survey process: 1) sample size/number of interviews; 2) survey length/number of
survey questions, and; 3) languages in which the survey is administered.
Based on our understanding of the needs of this specific revenue measure feasibility
survey of, Godbe Research has provided costs to conduct a 10 or 15-minute survey
comprised 400 (n=400) total City of San Rafael San Rafael registered voters likely to
vote in the election cycle of interest to the City, including August 2025. The survey will
be conducted via a hybrid Internet and telephone survey process with email and text
to Internet recruitment as well as telephone calls to landline telephone numbers and
cell phone numbers.
The prices below reflect the all-inclusive costs to complete the survey project -- the
overall cost will not exceed those shown below, provided that parameters (e.g., hybrid
survey methodology, survey length, sample size, etc.) of the project conform to those
outlined in this proposal. Should project parameters or San Rafael needs change, we
will be happy to provide amended costs prior to proceeding.
Project Task 10-min.15-min.
Listed Voter Telephone Sample $1,000.00 $1,000.00
Listed Voter Email Sample $1,000.00 $1,000.00
Third-Party Email/Cell Phone Matching $800.00 $800.00
CATI Programming Telephone Version $1,200.00 $1,350.00
Internet Version Programming/Testing $6,500.00 $7,000.00
Internet Survey Recruitment/Hosting $2,500.00 $2,500.00
Telephone Interviewing $4,800.00 $6,000.00
Data Processing $950.00 $950.00
Research Fee $8,000.00 $8,000.00
Project Management Fee $3,000.00 $3,000.00
Miscellaneous Expenses $250.00 $250.00
Revenue Measure Feasibility Survey Total $30,000.00 $31,850.00
Hybrid Internet/Telephone Survey 400 (n=400) San Rafael Voters
GODBE RESEARCH
www.godberesearch.com
California/Corporate Offices
1220 Howard Avenue
Suite 250
Burlingame, CA 94010
Southwest/Reno Office
59 Damonte Ranch Parkway
Suite B-309
Reno, NV 89521
Seattle Office/Northwest
601 108th Avenue NE
Suite 1900
Bellevue, WA 98004
Rev. 08.22 B-1
EXHIBIT B
INSURANCE REQUIREMENTS
During the term of this Agreement, and for any time period set forth below,
CONSULTANT shall procure and maintain in full force and effect, at no cost to CITY insurance
policies with respect to employees and vehicles assigned to the performance of Services under this
Agreement with coverage amounts, required endorsements, certificates of insurance, and coverage
verifications as defined in this Exhibit B.
A. Scope of Coverage. During the term of this Agreement, CONSULTANT shall
maintain, at no expense to CITY, the following insurance policies:
1. Commercial general liability. A commercial general liability insurance
policy in the minimum amount of one million dollars ($1,000,000) per occurrence/two million dollars
($2,000,000) aggregate, for death, bodily injury, personal injury, or property damage.
2. Automobile liability. An automobile liability (owned, non-owned, and hired
vehicles) insurance policy in the minimum amount of one million dollars ($1,000,000) per
occurrence.
3. Professional liability. If any licensed professional performs any of the
services required to be performed under this Agreement, a professional liability insurance policy in
the minimum amount of one million dollars ($1,000,000) per occurrence/one million dollars
($1,000,000) aggregate, to cover any claims arising out of the CONSULTANT's performance of
services under this Agreement. Where CONSULTANT is a professional not required to have a
professional license, CITY reserves the right to require CONSULTANT to provide professional
liability insurance pursuant to this section.
4. . If it employs any person, CONSULTANT shall
($1,000,000) per accident for bodily injury or disease.
insurance shall be specifically endorsed to waive any right of subrogation against CITY.
B. Other Insurance Requirements. The insurance coverage required of the
CONSULTANT in subparagraph A of this section above shall also meet the following requirements:
1.
insurance, the insurance policies shall be specifically endorsed to include the CITY, its officers,
agents, employees, and volunteers, as additional insureds (for both ongoing and completed
operations) under the policies.
2. The additional insured coverage under CONSULTANT s insurance policies
CITY and shall not call upon CITY's insurance or self-insurance coverage for any contribution. The
CONSULTANT policies shall be at least as broad as
v 08.22 B-2
ISO form CG20 01 04 13.
3. Except for professional liability insurance
insurance, the insurance policies shall include, in their text or by endorsement, coverage for
contractual liability and personal injury.
4. By execution of this Agreement, CONSULTANT hereby grants to CITY
a waiver of any right to subrogation which any insurer of CONSULTANT may acquire against
CITY by virtue of the payment of any loss under such insurance. CONSULTANT agrees to
obtain any endorsement that may be necessary to effect this waiver of subrogation, but this
provision applies regardless of whether or not CITY has received a waiver of subrogation
endorsement from the insurer.
5. If the insurance is written on a Claims Made Form, then, following termination
of this Agreement, said insurance coverage shall survive for a period of not less than five years.
6. The insurance policies shall provide for a retroactive date of placement
coinciding with the Effective Date of this Agreement.
7. The limits of insurance required in this Agreement may be satisfied by a
combination of primary and umbrella or excess insurance. Any umbrella or excess insurance shall
contain or be endorsed to contain a provision that such coverage shall also apply on a primary and
noncontributory basis for the benefit of CITY (if agreed to in a written contract or agreement) before
own insurance or self-insurance shall be called upon to protect it as a named insured.
8. It shall be a requirement under this Agreement that any available insurance
proceeds broader than or in excess of the specified minimum insurance coverage requirements and/or
limits shall be available to CITY or any other additional insured party. Furthermore, the requirements
for coverage and limits shall be: (1) the minimum coverage and limits specified in this Agreement; or
(2) the broader coverage and maximum limits of coverage of any insurance policy or proceeds
available to the named insured; whichever is greater. No representation is made that the minimum
insurance requirements of this Agreement are sufficient to cover the obligations of the
CONSULTANT under this Agreement.
9. CONSULTANT agrees to ensure that subcontractors, and any other party
involved with the Services, who is brought onto or involved in the performance of the Services by
CONSULTANT, provide the same minimum insurance coverage required of CONSULTANT,
except as with respect to limits. CONSULTANT agrees to monitor and review all such coverage
and assumes all responsibility for ensuring that such coverage is provided in conformity with the
requirements of this Agreement. CONSUTLANT agrees that upon request by CITY, all
agreements with, and insurance compliance documents provided by, such subcontractors and
others engaged in the performance of Services will be submitted to CITY for review.
10. CONSULTANT agrees to be responsible for ensuring that no contract used
by any party involved in any way with the Services reserves the right to charge CITY or
CONSULTANT for the cost of additional insurance coverage required by this Agreement. Any
v 08.22 B-3
such provisions are to be deleted with reference to CITY. It is not the intent of CITY to reimburse
any third party for the cost of complying with these requirements. There shall be no recourse
against CITY for payment of premiums or other amounts with respect thereto.
C. Any deductibles or self-insured retentions in
CONSULTANT's insurance policies must be declared to and approved by the CITY and shall not
reduce the limits of liability. Policies containing any self-insured retention (SIR) provision shall
provide or be endorsed to provide that the SIR may be satisfied by either the named insured or CITY
or other additional insured party. At CITY's option, the deductibles or self-insured retentions with
respect to CITY shall be reduced or eliminated to CITY's satisfaction, or CONSULTANT shall
procure a bond guaranteeing payment of losses and related investigations, claims administration,
D. Proof of Insurance. CONSULTANT shall provide to the PROJECT MANAGER
all of the following: (1) Certificates of Insurance evidencing the insurance coverage required in this
Agreement; (2) a copy of the policy declaration page and/or endorsement page listing all policy
endorsements for the commercial general liability policy, and (3) excerpts of policy language or
specific endorsements evidencing the other insurance requirements set forth in this Agreement.
CITY reserves the right to obtain a full certified copy of any insurance policy and endorsements from
CONSULTANT. Failure to exercise this right shall not constitute a waiver of the right to exercise it
later. The insurance shall be approved as to form and sufficiency by the CITY.
CONTRACT ROUTING FORM
INSTRUCTIONS: Use this cover sheet to circulate all contracts for review and approval in the order shown below.
Step RESPONSIBLE
DEPARTMENT
DESCRIPTION COMPLETED
DATE
REVIEWER
Check/Initial
1 Project Manager a. Email PINS Introductory Notice to Contractor
b. Email contract (in Word) and attachments to City
Attorney c/o Laraine.Gittens@cityofsanrafael.org
4/15/2025
4/15/2025
☒
WG for JS
☒
2 City Attorney a. Review, revise, and comment on draft agreement
and return to Project Manager
b. Confirm insurance requirements, create Job on
PINS, send PINS insurance notice to contractor
4/15/2025
4/15/2025 ☒NT
☒NT
3 Department Director Approval of final agreement form to send to
contractor
4/17/2025 ☒LS for JS
4 Project Manager Forward three (3) originals of final agreement to
contractor for their signature
4/17/2025
X
5 Project Manager When necessary, contractor-signed agreement
agendized for City Council approval *
*City Council approval required for Professional Services
Agreements and purchases of goods and services that exceed
$75,000; and for Public Works Contracts that exceed $175,000
Date of City Council approval
☐N/A
Or
Click here to
enter a date.
X
PRINT CONTINUE ROUTING PROCESS WITH HARD COPY
6 Project Manager Forward signed original agreements to City
Attorney with printed copy of this routing form
7 City Attorney Review and approve hard copy of signed
agreement
8 City Attorney Review and approve insurance in PINS , and bonds
(for Public Works Contracts)
9 City Manager / Mayor Agreement executed by City Council authorized
official
10 City Clerk Attest signatures, retains original agreement and
forwards copies to Project Manager
TO BE COMPLETED BY INITIATING DEPARTMENT PROJECT MANAGER:
Contracting Department: City Manager’s Office
Project Manager: John Stefanski Extension: 3475 | Teams
Contractor Name: Godbe Research
Contractor’s Contact: Charles Hester Contact’s Email: cwhester@godberesearch.com
☐FPPC: Check if Contractor/Consultant must file Form 700
4/18/25 X
PSA - Godbe Research - Voter Opinion
Research Services
Final Audit Report 2025-04-21
Created:2025-04-18
By:Nataly Torres (nataly.torres@cityofsanrafael.org)
Status:Signed
Transaction ID:CBJCHBCAABAAAA6pgYMYdtlZqlKhbFwpElbyr0y8NrAm
"PSA - Godbe Research - Voter Opinion Research Services" His
tory
Document created by Nataly Torres (nataly.torres@cityofsanrafael.org)
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Document emailed to Laraine Gittens (laraine.gittens@cityofsanrafael.org) for approval
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Signer city.clerk@cityofsanrafael.org entered name at signing as Brenna Nurmi
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Signer cristine.alilovich@cityofsanrafael.org entered name at signing as Cristine Alilovich
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Document e-signed by Cristine Alilovich (cristine.alilovich@cityofsanrafael.org)
Signature Date: 2025-04-21 - 3:32:47 PM GMT - Time Source: server- IP address: 174.193.50.229
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Document e-signed by Lindsay Lara (city.clerk@cityofsanrafael.org)
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Agreement completed.
2025-04-21 - 5:02:01 PM GMT