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HomeMy WebLinkAboutCM TBWB Agreementc►rr oF�rr�ii�� Agenda Item No: 5. a Meeting Date: February 19, 2013 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: CITY MANAGER Prepared by: Nancy Mackie, City Manager / SUBJECT: Resolutions Authorizing the City Manager to Execute Professional Services Agreements with TBWB for $70,000 and Godbe Research for $22,510 for Revenue Measure Feasibility Services and Polling RECOMMENDATION: Adopt Resolutions. BACKGROUND: The voters of San Rafael passed Measure S in 2005 which added a'/2 cent Transaction and Use Tax ("TUT", commonly referred to as 1/2 cent sales tax") to all retail sales. This new tax has secured important public services in the City by generating $6.5 million in additional revenue, out of a total General Fund budget of approximately $58 million. It is projected to increase to $7 million in revenue by the time the tax expires in 2016. To continue the tax without interruption, the San Rafael voters must approve it on the ballot in either 2013 or 2015, in election years that correspond to City Council elections. A citizen oversight committee has reviewed the City's spending to date, and has provided a report to the City Council each year confirming proper use of these tax funds. Funds from this tax provide significant funding for Police, Fire, Public Works, Library and other city services considered "baseline" by any form of measurement. The importance of financial stability for the City, in the short and long term, cannot be overstated. Revenue sources must be identified and secured in a manner to allow proper planning for the years ahead. It is time to realistically explore revenue enhancement options, specifically whether to extend the life of this '/2 cent sales tax beyond its 2016 expiration and/or possibly increase it. Strong consideration should be given to evaluate this for the November 2013 ballot, to allow financial planning in the three to five year horizon, with known sources of revenues. In the 2013 Citizen Satisfaction Survey, some questions were imbedded about the voter's willingness to consider such tax options and the results look promising enough to recommend further work on this effort this year. To do so, staff recommends utilizing successful and qualified consultants as discussed below. ANALYSIS: A City Council decision whether to put a measure on the ballot would not take place until the conclusion of the proposed contracts, when information is available from the consultants and the pollster about the feasibility of the success of a measure. TBWB Strategies has subcontracted with PMCohen Public Affairs, to provide a proposed contract, shown as Attachment A. In very broad and general terms, Charles Heath of TBWB will provide the technical side of the work, assisting with educational materials and ballot language, and Paul Cohen of PMCohen, will consult regarding outreach to the business and the residential community of San Rafael. In summary, the scope of work includes a list of tasks that that they will team up to complete that will assist the City in public outreach and education regarding the financial need for this tax, its intended use, and evaluating its feasibility at the polls. FOR CITY CLERK ONLY File No.: r — 512 V 14 d - 4 3. Council Meeting: -) /9 12 tvg Disposition: sod r r SAN RAFAEL CITY COUNCIL AGENDA REPORT ! Page: 2 Godbe Research has performed Citizen Satisfaction surveys as well as a past tax measure feasibility survey for the City. Attachment B details the work involved in the proposed poll. Godbe will coordinate closely with TBWB and PM Cohen, as all these firms have worked together successfully in the past. The work would be completed from now through early summer, with the poll taking place in mid -late June. A City Council decision and resolution to move ahead with a ballot measure would be needed shortly thereafter, but no later than August 9th to be able to reach this year's November ballot. FISCAL IMPACT: The cost of the agreements for all tasks outlined in Attachment A and B is $92,510. Additional cost may be necessary for other professional services such as architectural and for staff overtime for education and outreach efforts, as well as other supplies. Funding for this effort may straddle fiscal years and the cost of the current scope is included in the current General Fund budget. ACTION REQUIRED: Adopt Resolutions ATTACHMENTS A: Agreement with TBWB B: Agreement with Godbe Research RESOLUTION NO. 13500 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES AGREEMENT IN AN AMOUNT NOT TO EXCEED $70,000 WITH TBWB STRATEGIES TO PROVIDE PUBLIC EDUCATION AND FEASIBILITY OF A POTENTIAL REVENUE MEASURE WHEREAS, the City of San Rafael desires services related to public education and outreach and feasibility of a potential revenue measure; and WHEREAS, TBWB Strategies has the skills and experience to conduct such a survey. NOW, THEREFORE LET IT BE RESOLVED the City Council of the City of San Rafael hereby authorizes the City Manager to execute a professional services agreement in an amount not to exceed $70,000 with TBWB Strategies, in a form to be approved by the City Attorney. I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council of said City held on Tuesday, the 19th day of February, 2013 by the following vote, to wit: AYES: COUNCILMEMBERS: Colin, Connolly, Heller, McCullough & Mayor Phillips NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None ESTHER C. BEIRNE, City Clerk MANAGEMENT CONSULTING AGREEMENT THIS MANAGEMENT CONSULTING AGREEMENT ("Agreement") is made effective as of March 1, 2013 (the "Effective Date") by and between CITY OF SAN RAFAEL ("Client") and PUBLIC FINANCE STRATEGIES LLC, DBA TBWB STRATEGIES, a California Limited Liability Company ("T13W13"). RECITALS A. Client needs assistance evaluating the electoral feasibility of a Revenue Measure, developing a measure for the ballot and implementing a public outreach and communications program to raise awareness of the Client's funding needs. B. TBWB is a professional consulting firm that provides ballot measure electoral feasibility, public outreach and communication consulting services. C. Client desires that TBWB provide certain consulting services to Client with respect to a revenue measure ("Revenue Measure") pursuant to the terms and conditions set forth herein. NOW THEREFORE, in consideration of the premises and mutual covenants contained herein, the parties agree as follows: Emzaizement of TBWB. During the term of this Agreement, Client hereby engages TBWB to perform the following services (collectively, "Services"): a. Feasibility Assessment. TBVVB shall perform any of the following services as needed to assess the electoral feasibility of the Revenue Measure for Client: 1) Develop potential Revenue Measure strategies to meet Client's funding needs to be tested in polling; 2) Collaborate with Clients pollster to design, conduct and analyze an opinion survey of voters within Clienf s jurisdiction to assess the electoral feasibility of a Revenue Measure; 3) Conduct a demographic analysis of voters within Client's jurisdiction and how they break into key sub -groups by age, ethnicity, political party, length of residency, and other key criteria; 4) Analyze past election results in the jurisdiction and region to understand voter turnout trends and other relevant voting patterns; 5) Research other local tax proposals that may be heading to an upcoming ballot that could compete with Client's Revenue Measure; and 6) Make a specific recommendation regarding type of revenue measure to pursue, optimal election date, election, type (polling place or mail - (0016207121 in), tax rate, tax structure and other important Revenue Measure features to the District. b. Ballot Measure Development. Prior to Approval of a Revenue Measure by Client's governing body (the term "Approval" meaning the governing body having taken action to adopt a resolution or ordinance calling for an election with respect to the Revenue Measure), TBWB shall perform the services described in items 1-8 below, as needed, to assist Client in preparing the Revenue Measure for the ballot, and within fourteen (14) days after Approval of a Revenue Measure, TBWB shall perform the services described in item 9 below, as needed, each of the services to be subject to Client's approval as required by Section 7 below: 1) Recommend a final tax type, tax rate, duration and tax structure; 2) Recommend the final the list of projects, programs and services to be funded by the measure and prepare messaging that clearly articulates how these projects and programs will benefit from additional revenue provided by the measure; 3) Recommend any exemptions and procedures for qualifying for exemptions (e.g. senior exemption applications and process); 4) Recommend procedures for the taxpayer accountability protections, including a process for an independent citizens' oversight committee; 5) Work with legal counsel to develop a resolution and/or ordinance calling for the election; 6) Work with legal counsel to develop the 75 -word ballot question; 7) Work with legal counsel to develop and refine the full text of the measure and other materials that will appear in the ballot pamphlet mailed to all voters; 8) Present recommendations, documents and resolutions to Client's administration and governing body for approval; and 9) Work with the City Clerk/ County Registrar of Voters Office to assist Client in completing the process of qualifying for the ballot. c. Public Information. Prior to, and up to fourteen (14) days after, Approval of a Revenue Measure, TBWB shall perform any of the following services as needed to raise awareness of Client's funding needs and the Revenue Measure proposal, each of the services to be subject to Client's approval as required by Section 7 below: 1) Develop informational fact sheets to be distributed at community functions 2) Provide content related to the Revenue Measure to be added to Client's website, included in email updates and added to newsletters 31) Prepare PowerPoint presentations for community meetings 4) Write, design, and produce mailings to educate, inform and engage voters (00162071 21 5) Develop strategies and plans to inform and engage key internal stakeholder groups 6) Develop strategies and plans to inform and engage influential external groups including elected leaders, business leaders, city leaders, ethnic community leaders, faith community leaders, taxpayer groups and others d. Employment of Additional Personnel. In connection with the consulting services to be provided under this Agreement, TBWB shall utilize its own employees and retain third party vendors pursuant to Section 3.b. TBWB shall not be required to employ any additional personnel to assist TBWB in the performance of TBVVB's duties. TBWB may recommend that Client hire additional personnel to assist TBWB. Any such personnel shall be hired and paid by Client, under the direction and control of Client, and may be discharged by Client. In every instance, such additional personnel shall be considered an employee of Client, not TBWB. Notwithstanding the foregoing, the parties understand and agree that TBWB intends to hire the firm of PMCohen Public Affairs to perform certain services under this Agreement at no additional cost to Client. PMCohen Public Affairs shall in no event be considered to be or act as an employee of Client. The foregoing shall not limit TBWB's right to hire, pay, and/or discharge its own employees. 2. Term of Agreement. The term of this Agreement ("Term") shall commence on the Effective Date and shall continue until the earliest of: a. Fourteen (14) days after Approval of the Revenue Measure. b. Either party having terminated this Agreement at any time without cause by giving thirty calendar (30) days' advance written notice to the other party. c. Termination of this Agreement by TBWB at any time for non-payment of any amount owed to TBWB under Section 3. 3. Compensation. In consideration for the Services to be rendered by TBWB pursuant to this Agreement, Client shall pay the following fees to TBWB: a. Base Consulting Fee. TBWB shall be paid a Base Consulting Fee of $10,000 per month, payable within 30 days of receipt of invoice. The Base Consulting Fee shall be calculated on'a pro -rata basis for the initial and/or final month of service if less than a full calendar month. b. Payments on Certain Purchases and Rentals. All media and advertising — - -------- --- goods and services shall be purchased or rented from TBVV_B by Client according to the agreed upon schedule of prices, which is attached 0162071 21 hereto as Exhibit 1 and incorporated herein by reference. The schedule of prices lists the entire cost of purchasing or renting media goods and services from TBWB. TBWB shall in turn subcontract the work to third party vendors, giving preference to third party vendors who donate or discount their services. Payment for such items shall be made in advance by Client to TBWB, or to the third party vendor at the discretion of TBWB. Reimbursement of Expenses. Client shall reimburse TBWB for expenses incurred by TBWB from time to time in connection with the performance of the Services described herein, which includes, but is not limited to, automobile mileage at the established IRS reimbursement rate at the time at the time of travel, parking fees, copying fees, telephone charges, postage and other out-of-pocket expenses. TBWB shall submit a report of actual expenses, and within thirty (30) days thereafter, Client shall reimburse TBWB in full. Expenses billed to Client shall not exceed $1,000 in the aggregate, per calendar month without the verbal or written approval of Client. Any verbal approval shall be confirmed in writing by either party. Client may designate in writing an individual(s) with authority to approve expenses on Client's behalf. d. Not -to -Exceed Limit. Total compensation related to this Agreement shall not exceed $70,000. 4. Insurance. a. During the term of this Agreement, TB"TB and any subcontractor shall maintain, at no expense to the CLIENT the following insurance policies: A commercial general liability insurance policy in the minimum amount of one million ($1,000,000) dollars per occurrence for death, bodily injury, personal injury, or property damage. ii. An automobile liability insurance policy, for owned, non -owned, and hired vehicles, in the minimum amount of one million ($1,000,000) dollars per occurrence. iii. If any licensed professional performs any of the services required to be performed under this Agreement, a professional liability insurance policy in the minimum amount of one million ($1,000,000) dollars to cover any claim arising out of the I I I ,001620M 21 TBVVB's performance of services under this Agreement. b. The insurance coverage required of TBVVB in Subparagraph A above, shall also meet the following requirements: i. Except for professional liability insurance, the insurance policies shall be endorsed for contractual liability and personal injury. ii. Except for professional liability insurance, the insurance policies shall provide in their text or shall be specifically endorsed to name the CLIENT, it's officers, agents, employees, and volunteers, as additionally named insureds under the policies, and to provide that the insurance shall be primary with respect to any insurance or coverage maintained by the CLIENT and shall not call upon the CLIENT's insurance or coverage for any contribution. c. TBWB shall provide to CLIENT's Project Manager, (a) Certificates or Insurance evidencing the insurance coverage required herein, and (b) test from the insurance policies or the endorsements as specified in Subparagraph b(ii). d. The insurance policies shall provide that the insurance carrier shall not cancel, terminate or otherwise modify the terms and conditions of said insurance. policies except upon ten (10) days written notice to CLIENT's Project Manager. e. If the insurance is written on a Claims Made Form, then, following termination of this Agreement, said insurance coverage shall survive for a period of not less than five years. f. The insurance policies shall provide for a retroactive date of placement coinciding with the effective date of this agreement. g. The insurance shall be approved as to form and sufficiency by PROJECT MANAGER and the City Attorney. S. Indemnification and Limitation of Liability. a. Each party (the "Indemnifying Party") agrees to indemnify, defend and hold harmless the other party (the "Indemnified Party") from all losses, liabilities, damages, claims, costs or expenses (including reasonable attorney fees or court costs) resulting solely and directly from the Indemnifying Party's, or its officers', employees, agents' or volunteers', breach of any provision in this Agreement, willful misconduct, negligence, or infringement of any patent, copyright, trade secret, or other proprietary right related to any material the Indemnifying Party furnished to the Indemnified Party pursuant to this Agreement; provided, however, this Section does not cover any acts or omissions by any third party pollsters. For avoidance of doubt, TBWB shall not have any liability arising from the use of materials approved by Client as provided in Section 7 hereof. The Indemnified Party agrees to give the Indemnifying Party prompt written notice of any claim or other matter as to which it believes this indemnification provision applies, and to co- operate with the Indemnifying Party in the defense of any such claim or other matter. b. TBVVB's sole and maximum liability arising out of, or related to, this Agreement or the Services shall not exceed the upper limit of TBVVB's professional liability insurance coverage. TBWB shall provide to Client a certificate of insurance confirming the amounts such of coverages and shall maintain such policies in full force and effect during the Term. - In no event shall TBWB be liable for indirect, incidental, special, consequential, punitive or exemplary damages arising out of or related to this Agreement or the Services. 6. Interest Clause. In the event that any amount owed to TBWB is not paid when due, such amount will bear interest from the due date until paid at the rate of 1.5% per month, calculated on the basis of a 30 day month, or the maximum amount permitted by applicable law, whichever is lower. 7. tEE�enditure Authority. Only Client, or a person designated by Client, shall have the authority to approve any single expenditure in excess of $500. TBWB shall not commit Client to any expenditure, nor incur any obligation on behalf of Client, in excess of $500 without verbal or written approval from Client. TB VVB shall not spend more than the amount so approved plus 5 ,o without securing additional approval from Client. Any verbal approval shall be confirmed in writing by either party. Client may designate in writing an individual(s) with authority to approve expenditures on Client's behalf. Approval of Materials. Client is responsible for giving final approval of materials developed by TBWB for distribution to the public, including, without limitation, informational fact sheets, ClienCs website content related to the Revenue Measure, PowerPoint presentations for community meetings, and mailers. Approval of mailers must be given in writing by the Ciq, Manager or her designee. Approval of all other materials besides mailers may be given verbally or in writing by any authorized agent of Client. 10016207121 9. Termination Payments. Upon termination of this Agreement, Client shall pay TBWB the following. a. Base Consulting Fee. Client shall pay TBWB on the termination date any Base Consulting Fee that is owed under Section 3.a for Services performed up to and including the date of termination. b. Reimbursement for Payments to Vendors. Upon termination of this Agreement, Client shall pay TBWB on the termination date all amounts advanced by TBWB pursuant to Section 3.b that have not been paid by Client, including, but not limited to, any amounts owed to third party vendors retained by TBIIVB and any cancellation fees charged by such third party vendors. c. Reimbursement of Expenses. Within thirty (30) days after termination of this Agreement, TBWB shall submit a final accounting of TBWB's expenses pursuant to Section Ic, and within ten (10) days thereafter, Client shall pay TBWB for all expenses incurred on behalf of Client. 10, Proprietary Rights and Licenses. a. Any idea, improvement, invention, discovery, process, development, design, know-how, data, logo, trademark, service mark, or work of authorship (collectively referred to as "Developments" and which shall include all intellectual property rights related thereto) conceived of, developed, or first reduced to practice in the performance of Services hereunder for Client shall be and remain the exclusive property of TBWB and may be treated and dealt with by TBINTB as such without payment of any consideration to Client. The Development intellectual property rights shall include any patents, copyrights, moral rights, trademarks, trade secrets, industrial design, maskworks, and all other similar rights and protections, including without limitation all applications for registration of any of the foregoing, anywhere in the world (in each case, whether or not patentable or registrable under patent, copyright, trademark, or similar statutes). Client shall make reasonable efforts to preserve such Developments as confidential during the Tenn of this Agreement and thereafter consistent with applicable laws, and, upon TBWBs request, shall execute such documents and instruments as TBWB shall reasonably request as necessary to confirm and vest title to such Developments in TBWB under any applicable law. bTB"`B hereby grants Client a perpetual, royalty -free, non-exclusive right and license (but without the right to sublicense) to use, modify, reproduce, perform, release, display, create derivative works from, and disclose Developments within the Clients jurisdiction for any legitimate civic purpose, which shall not include any commercial purpose or impermissible advocacy activities prohibited by applicable law. 11. Compliance with Relevant Laws. Client agrees to comply, during the course of this Agreement, with all applicable Federal, State and Municipal laws, including any applicable public disclosure laws and any applicable laws governing the expenditure of public funds, and obtain the necessary legal, accounting, and other Services necessary to comply with all such laws. Client is solely responsible for determining whether the Services performed by TBVVB under this Agreement constitute permissible informational activities or impermissible advocacy activities pursuant to applicable law. Client acknowledges that TBWB does not provide any guidance or advice in this regard and Client's legal counsel has final review and responsibility for compliance with all legal requirements. 12. Relationship Between the Parties. Nothing contained in this Agreement shall be deemed or construed to create a partnership, joint venture or any relationship other than an independent consulting relationship between Client and TBWB, and/or its subcontractors, or cause TBWB to be responsible in any manner for the debts and obligations of Client. 13. Attornevs' Fees. If either party retains counsel to represent that party in any controversy, dispute or claim arising out of or relating to this Agreement, including any claim for the purpose of enforcing, or preventing the breach of, any provision of this Agreement, obtaining damages by reason of any alleged breach of any provision of this Agreement, obtaining a declaration of such party's rights or obligations under this Agreement, or obtaining any other legal remedy (a "Dispute"), before an arbitrator or a court of competent jurisdiction, the prevailing party shall be entitled to reasonable attorneys' fees and costs, in addition to any other relief to which the prevailing party may be entitled. 14. Limited Warranty. TBWB warrants that it shall perform the Services in a professional manner in accordance with commercially reasonable industry standards for similar services. TBVVB makes no warranty, express or ,implied, concerning the results of the Services, including, without limitation, the success of the Revenue Measure. TBWB makes no warranty concerning, and is not responsible for, any services performed by third party pollsters. To the full extent permitted by law, all implied warranties are hereby excluded. 15. Arbitration. To the fullest extent permitted by law, any Dispute, as defined in Section 12, shall be settled by binding arbitration administered by the American Arbitration Association in San Francisco, California under its Commercial Arbitration Rules that are in effect at that time ("Rules"), which may be obtained from www.adr.org or from any AAA office. In the event of any conflict between the Rules and this Section, this Section shall apply. The I tG'0162071 2! parties agree to submit to the jurisdiction of a single neutral arbitrator selected in accordance with the Rules. The arbitration shall be governed by the laws of the State of California, including, but not limited to, the California Arbitration Act (Code of Civil Procedure § 1280 et seq.). The arbitrator shall have discretion to award damages, and to fashion any other remedy or relief otherwise available under applicable law in a court proceeding. The arbitrator shall award the prevailing Party reasonable attorneys' fees and costs pursuant to Section 12. The arbitrator shall provide a written award, includino, findings of fact and the conclusions of law on which the decision is based. The arbitrator shall not have the power or authority to commit errors of law or legal reasoning. The parties each expressly waive the right to a jury trial, and agree that the arbitrator's award shall be final and binding on the parties; provided that any award shall be reviewable for legal error, confirmation, correction or vacatur pursuant to California Code of Civil Procedure §1285 et seq. Any action to review the arbitration award shall be filed and maintained in a California state court of competent jurisdiction. 16. Assignment. Client shall not have the right to assign Client's rights or delegate Client's obligations under this Agreement without the prior written consent of TBWB, which consent may be withheld in TBV\rB's sole and absolute discretion. Any attempted assignment or delegation in violation of this provision is void and will entitle TBWB to terminate this Agreement. 17. Exclusivity of the Agreement. During the Term of this Agreement, Client shall not engage any other person or entity to perform any acts or services to be performed by TBWB under this Agreement without the prior written approval of TBWB. TBWB's right to perform consulting, media management, or any other services for any other person or party shall not be limited in any way. 18. Notices'. Any notice required or permitted under this Agreement shall be in writing and shall be addressed to the other party at the address set forth on the signature page of this Agreement. A notice shall be effective (i) upon personal delivery if given by hand delivery, (ii) the date of the completed transmission if given by facsimile, (iii) one business day after deposit, prepaid, with Federal Express or similar overnight delivery service for next business day delivery, or (iii) two business days after deposit with the United States Post Office, by registered or certified mail, postage prepaid. Each party may, by five days advance written notice to all other parties, specify any other address for the receipt of such notices. 19. Entire Agreement. This Agreement constitutes the entire agreement between the parties with respect to its subject matter, and it supersedes and replaces any prior or contemporaneous understandings or agreements, whether written or oral, between the parties with respect to such subject matter. No party has been induced to enter into this Agreement by, nor is [00162€i71 21 any party relying on, any representation or warranty outside those expressly set forth in this Agreement. 20. Applicable Law. This Agreement and the rights of the parties shall be governed by and construed and enforced in accordance with the laws of the State of California, except that the Agreement shall be interpreted as though drafted jointly by both parties. 21. Severability, In case one or more of the provisions contained in this Agreement, or any application of the provisions, shall be invalid, illegal or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions of this Agreement, and any other application thereof, shall not in any way be affected or impaired. 22. Captions for Convenience. The captions and headings in this Agreement are for convenience only and shall not be considered in interpreting any provision of this Agreement or in determining any of the rights or obligations of the parties to this Agreement. 23. Waiver and Amendment. No breach of any provision of this Agreement can be waived unless in writing. Waiver of any one breach shall not be deemed to be a waiver of any other breach. This Agreement may be amended only by a written agreement executed by the parties hereto at the time of the modification. 24. Binding Effect. This Agreement shall be binding upon, and inure to the benefits of, the parties and their respective heirs, executors, administrators, successors and permitted assigns. 25. Counterparts; . This Agreement may be executed in any number of counterparts, each of which will be an original, but all of which together will constitute one Agreement. The parties agree that signatures on this Agreement transmitted via facsimile have the same force and effect, and are considered the same as, originals. [SIGNATURE PAGE TO FOLLOW] f00162071 2"! IN WITNESS WHEREOF, the parties hereto have executed this Management Consulting Agreement as of the date first written above. TB7SFTRRA GIES By: Name: Charles Heath Title: Partner Address for Notices: 400 Montgomery Street, Suite 700 San Francisco, CA 94104 (00162077121 By: HILINIMME-mm- - Title: Citv Manacier.Citv of San Rafael PY: At test Name: Title: F --,_her C. Bei rne, City Clerk Ry: Approved as to form: Name: gFE- Jij1xX Robert F. Epstein, City Attorney Address for Notices: 1400 Fifth Ave. San Rafael, CA 94901 11 Exhibit I Schedule of Prices To: City of San Rafael From: TBVVB Strategies Subject: Informational Mail Pricing Date: February 11, 2013 Estimated quantity of all voter households: 17,482 Cost for brochures (11x17 or equivalent, 1 or 2 -fold, 4 -color): $17,112 Price includes design, pre -press, print, labels, labeling, post office check-in, stock photography, postage, shipping and sales tax. 12 tOO162071 21