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HomeMy WebLinkAboutED Street Closure; SR Rocks Block Party 2015CITY OF n� Agenda Item No: , d Meeting Date: May 18, 2015 SAN RAFAEL CITY COUNCIL AGENDA REPORT Department: Economic Development Prepared by: Stephanie Lovette, Economic,. City Manager ApprovWN40 SUBJECT: Resolution authorizing closure of Downtown City Streets for the San Rafael Rocks Block Party (fundraiser for DrawBridge) on July 11th; Fourth Street from C Street to D Street, 8am — 8pm. RECOMMENDATION: Approve the Resolution authorizing the temporary street closures BACKGROUND & ANALYSIS: The San Rafael Rocks Block Party is a first year event that is sponsored by the Downtown Business Improvement District. This event is part of a larger multi- faceted program, San Rafael Rocks, which is a series of events (Art, Film and Music) taking place in San Rafael over several weeks. San Rafael Rocks is a fundraising effort for DrawBridge; a local nonprofit that provides expressive art programs for homeless and other underserved children. DrawBridge presents art groups at 24 sites in seven Bay Area counties and serves about 900 kids each year, with a total of 4,000 child visits annually. The Block Party is a one day event featuring iconic 60's Rock Poster Artists, live music and other activities. This will be a new and unique event for the City for 2015. The program is expected to draw up to five thousand or more people to San Rafael over the course of several weeks. One block of Fourth Street will be closed between C and D Streets to create the event venue. A one block closure has minimal traffic impact and all the businesses on Fourth Street will be invited to celebrate the day of art and a legendary period of music that began in Marin as well as the entire Bay Area during the 1960's. COMMUNICATION, OUTREACH & MARKETING: The Business Improvement District will be working with Bruce Burtch (www.bruceburtch.com) who is the organizer of the San Rafael Rocks program. Bruce has gathered a team of major local partners that will support the multi -faceted programs engaged for this major fundraiser (see attachment A). It is estimated by Mr. Burtch that the marketing and advertising (print media, Radio and TV) through local as well as regional outlets will reach over one million people. The FOR CITY CLERK ONLY File No.: Council Meeting: 5 / :)Lo fS Disposition: __ t?eE l_uyo.J t3ja / SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2 BID will communicate and advertise through their downtown business network as well as their normal resources including business notifications. City Staff will support the event by providing the street closures and logistical input. Adam Violante, owner of the Pint Size Lounge and producer of the annual West End Village Family Fun Day, has joined Carol Thompson, BID Director to help produce the Fourth Street Block Party event. STREET CLOSURE: The streets proposed to be closed are: 1. Fourth Street from C Street to D Street 8 a.m. to 9 p.m. 2. C Street meters ( 6-8 tbd) — posted for no Parking for event production activities FISCAL IMPACT: Pursuant to the current City policy Police and Public Works costs will be reimbursed by the event unless otherwise directed by City Council or the City Manager. Minor loss of revenue from the meters in the one block closure will be made up by a boost of garage visits. OPTIONS: • Accept the street closures as proposed • Modify the streets to be closed. ACTION REQUIRED: Approve the attached resolution. ATTACHMENTS: Attachment A RESOLUTION NO. 13921 RESOLUTION AUTHORIZING CLOSURE OF DOWNTOWN CITY STREETS FOR THE SAN RAFAEL ROCKS BLOCK PARTY (FUNDRAISER FOR DRAWBRIDGE) ON JULY 11TH; FOURTH STREET FROM C STREET TO D STREET, 8AM - 8PM. WHEREAS, the San Rafael Rocks Block Party will occur in Downtown San Rafael on July 11th, 2015; and WHEREAS, after reviewing plans for the event and the traffic patterns, City staff has determined and recommended that, in the interest of the safety and welfare of pedestrian and auto traffic in the downtown area, the streets shown below should be temporarily closed to through traffic for the date and times as specified below: The streets proposed to be closed are: 1. Fourth Street from C Street to D Street 8 a.m. to 9 p.m. 2. C Street meters ( 6-8 tbd) — posted for no Parking for event production activities THE CITY COUNCIL OF THE CITY OF SAN RAFAEL HEREBY RESOLVES AS FOLLOWS: 1. That all of the above findings are true and correct; 2. That, pursuant to the authority of Vehicle Code section 21101(e), for the safety and protection of persons, both pedestrians and vehicle drivers, the City Council hereby authorizes the temporary closure of the above listed streets for the date and times described above. I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council of the City of San Rafael, held on Monday, the eighteenth day of May, 2015, by the following vote, to wit: AYES: Councilmembers: Bushey, Colin, Gamblin, McCullough & Mayor Phillips NOES: Councilmembers: None ABSENT: Councilmembers: None rZs'7�""4z C - R -et R'-( ESTHER C. BEIRNE, City Clerk Bruce W. Burtch Building Partnerships for the Greater Good For Immediate Release: March 30, 2015 Press Contact: Bruce Burtch 415-454-0839 bruce@bruceburtch.com ATTACHMENT A Unprecedented Art, Film and Music Celebration to Benefit At -Risk Youth Summer 2015 (San Rafael, CA) San Rafael Rocks, a multi -faceted, multi -partner rock 'n roll art, film and music celebration, was announced today. All proceeds from the festivities planned for this June and July will benefit Drawbridge, a Bay Area arts program for homeless children, and California Film Institute Education, which provides creative film programs for Bay Area students. This unprecedented series of festivities is being developed in partnership with The Jerry Garcia Foundation, California Film Institute, ArtWorks Downtown, The Rock Poster Society, Fenix, The Downtown San Rafael Business Improvement District, and other local and regional organizations. San Rafael Rocks will also honor Jerry Garcia and the 50th anniversary of his music with the Grateful Dead, which was founded in San Rafael. "The Jerry Garcia Foundation is honored to support the activities of these wonderful nonprofits through the celebration of my father's art and music," said Keelin Garcia. "San Rafael is the epicenter of Marin's world-renowned rock 'n roll scene", stated Bruce Burtch, organizing producer of San Rafael Rocks. "And many of our most iconic musicians are also outstanding artists. San Rafael Rocks will exhibit their art, celebrate their music and provide one heck of a two-month party... and it's all to benefit youth." San Rafael Rocks Festivities The Art of Rock Legends, June 12 -July 24 A benefit exhibition featuring artwork by iconic 60's musicians will be on display and for sale at Artworks Downtown, 1337 4th Street in San Rafael, June 12 through July 24th. This benefit will be 1 the first project in the United States of The Jerry Garcia Foundation and will feature many original artworks by Jerry. Original artwork has also been donated by Carlos Santana, Janis Joplin, Grace Slick, Jimi Hendrix, Marty Balin, Commander Cody, Mickey Hart, Dave Getz, and more. Top rock & roll photographers of the era will also be participating, such as Baron Wolman, the first Chief of Photography for Rolling Stone magazine, Robert Altman, Graham Nash, Jay Blakesberg and Richard Pechner. The exhibition will also include outstanding rock posters from Stanley Mouse, Pat Ryan, Arlene Owseichik, Shane Grogg and Roberta Weir. The Art of Rock Legends Preview Party, Friday, June 12 from 5-8pm, will be open to the public as part of San Rafael's monthly Art Walk. Fare Thee Well Working with the producer of the three sold out -in -five -minutes Fare Thee Well Grateful Dead concerts at Chicago's Soldier Stadium July 3-5, the intent is to simulcast the concerts at the restored Art -Deco Rafael Theater in downtown San Rafael. If approved, live bands, celebrity MC's and special guests will make this an extraordinary musical event. Once finalized, tickets will be available through the Rafael Theater, date to be announced. Rock & Roll Film Festival A Rock & Roll Film Festival will be held July 6-8 at the Rafael Theater with live bands and special guests. The Film Festival will feature films and documentaries on Jerry Garcia, Grateful Dead, plus other rock & roll films. Tickets will be available through the Rafael Theater, date to be announced. San Rafael Rocks Block Party On July 11, a fabulous Block Party will be held in downtown San Rafael, featuring art demonstrations presented by over 25 of the world's most famous rock artists from TRPS, The Rock Poster Art Society. They'll be partying in the streets with rock bands, children's art activities, food trucks, beverages and much more. Fenix Music Benefit On July 15 (tentative date) the Fenix is planning a special evening benefit and tribute to the music of Jerry Garcia. The event is being orchestrated by Merl Saunders, Jr, whose father played with Jerry, and will include many local top musicians, and a very special guest. Please note: Dates and Darticipants are subiect to chanoe. San Rafael Rocks was conceived by San Rafael resident Bruce Burtch, who will serve as organizing producer of all events and curator of the benefit art exhibition. Bruce is providing his time and services pro bono, to help the underserved children of our Bay Area community. Corporate Partners San Rafael Rocks is looking for corporate partners to support and participate in this unprecedented benefit celebration. An exceptional win-win marketing opportunity will be available to corporate partners. For more information on becoming a corporate partner, please call 415-454-0839. About Our Partners Drawbridge_(www.drawbridge.org ) For over 25 years, DrawBridge has provided expressive art programs for homeless and other underserved children. DrawBridge offers a safe, supportive environment in which children ages 4- 16 can use creative arts to work through the complex emotions associated with homelessness and family dysfunction. Drawbridge provides weekly art programs at 22 different sites in six Bay Area counties, serving approximately 900 children annually. 2