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HomeMy WebLinkAboutCC Resolution 10207 (RPM Advertizing)RESOLUTION NO. 10207 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL AUTHORIZING THE SIGNING OF A PROFESSIONAL SERVICES AGREEMENT WITH INTEGRATED MARKETING SOLUTIONS AND RPM ADVERTIZING IN AN AMOUNT NOT TO EXCEED $46,000. BE IT RESOLVED by the Council of the City of San Rafael as follows: WHEREAS, the City Council is desirous of having a public awareness campaign to inform the public about roadway changes in the Kerner/Bellam traffic corridor; and campaign. WHEREAS, staff have received a proposal for services for a public relations NOW, THEREFORE, BE IT RESOLVED that the Council of the City of San Rafael hereby authorizes the Director of Public Works to enter into an agreement for professional services with Integrated Marketing Solutions and RPM Advertising in an amount not to exceed $46,000 in a form approved by the City Attorney. I, JEANNE M. LEONCINI, Clerk of the City of San Rafael, hereby certify that the foregoing resolution was duly and regularly introduced and adopted at a regular meeting of the Council of said City on the 4th day of May, 1998, by the following vote, to wit: AYES: COUNCILMEMBERS: HELLER, MILLER, PHILLIPS & MAYOR BORO NOES: COUNCILMEMBERS: NONE ABSENT: COUNCILMEMBERS: COHEN h.. JE . LEON �CiClerk AGREEMENT FOR PROFESSIONAL MARKETING SERVICES This Agreement is made and entered into this 4th day of May 1998, by and between the CITY OF SAN RAFAEL (hereinafter "CITY"), and RPM ADVERTISING & MARKETIING and IMS/INTEGRATED MANAGEMENT SERVICES (collectively hereinafter "CONTRACTOR"). RECITALS WHEREAS, the CITY has determined that professional marketing services are required to implement the East San Rafael Traffic Mitigation plan; and WHEREAS, the CONTRACTOR has the skill, training and expertise to provide such services, and has agreed to provide certain of these specialized professional services in connection with the East San Rafael Traffic Mitigation plan. AGREEMENT NOW, THEREFORE, the parties hereby agree as follows: 1. PROJECT COORDINATION A. CITY. The City Manager shall be the representative of the CITY for all purposes under this Agreement. The City Engineer is hereby designated the PROJECT MANAGER for the CITY, and said PROJECT MANAGER shall supervise all aspects of the progress and execution of this Agreement. B. CONTRACTOR. CONTRACTOR shall assign a single PROJECT DIRECTOR to have overall responsibility for the progress and execution of this Agreement for CONTRACTOR. David Rowley is hereby designated as the PROJECT DIRECTOR for CONTRACTOR. 2. DUTIES OF CONTRACTOR CONTRACTOR shall perform the duties and/or provide services as described in CONTRACTOR's "proposal for East San Rafael Traffic Mitigation," attached hereto and incorporated herein as EXHIBIT "A". 3. DUTIES OF THE CITY CITY shall perform the duties as described in this Agreement and shall compensate CONTRACTOR pursuant to Section 4. 4. COMPENSATION For the full performance of the services described herein by CONTRACTOR, CITY shall pay CONTRACTOR as described in EXHIBIT `B" attached hererto and incorporated herein. 5. TERM OF AGREEMENT The term of this Agreement shall be from the date of execution until the project is complete or December 31, 1998, whichever occurs earlier. 6. TERMINATION A. Discretionary. Either party may terminate this Agreement without cause upon thirty (30) days written notice mailed or personally delivered to the other party. B. Cause. Either party may terminate this Agreement for cause upon ten (10) days written notice mailed or personally delivered to the other party, and the notified party's failure to cure or correct the cause of the termination notice, to the reasonable satisfaction of the party giving such notice, within such thirty (30)day time period. C. Effect of Termination. Upon receipt of notice of termination, neither party shall incur additional obligations under any provision of this Agreement without the prior written consent of the other. D. Return of Documents. Upon termination, any and all CITY documents or materials provided to CONTRACTOR and any and all of CONTRACTOR's documents and materials prepared for or relating to the performance of its duties under this Agreement, shall be delivered to CITY as soon as possible, but not later than thirty (30) days after termination. 7. OWNERSHIP OF DOCUMENTS The written documents and materials prepared by the CONTRACTOR in connection with the performance of its duties under this Agreement, shall be the sole property of CITY. CITY may use said property for any purpose, including projects not contemplated by this Agreement. 8. INSPECTION AND AUDIT Upon reasonable notice, CONTRACTOR shall make available to CITY, or its agent, for inspection and audit, all documents and materials maintained by CONTRACTOR in connection with its performance of its duties under this Agreement. CONTRACTOR shall fully cooperate with CITY or its agent in any such audit or inspection. Agreement o 2 9. ASSIGNABILTY The parties agree that they shall not assign or transfer any interest in this Agreement nor the performance of any of their respective obligations hereunder, without the prior written consent of the other party, and any attempt to so assign this Agreement or any rights, duties or obligations arising hereunder shall be void and of no effect. 10. INSURANCE A. During the term of this Agreement, CONTRACTOR, shall maintain, at no expense to CITY, an automobile liability (owned, non -owned, and hired vehicles) insurance policy in the minimum amount of five hundered thousand ($500,000) dollars per occurrence; B. If it employs any person, CONTRACTOR shall maintain worker's compensation and employer's liability insurance, as required by the State Labor Code and other applicable laws and regulations, and as necessary to protect both CONTRACTOR and CITY against all liability for injuries to CONTRACTOR's officers and employees. 11. INDEMNIFICATION CONTRACTOR shall indemnify, release, defend and hold harmless CITY, its officers, and employees, and volunteers against any claim, demand, suit, judgement, loss, liability or expense of any kind, including attorney's fees and administrative costs, arising out of or resulting in any way, in whole or in part, from any acts or omissions, intentional or negligent, of CONTRACTOR or CONTRACTOR's officers, agents and employees in the performance of their duties and obligations under this Agreement. 12. NONDISCRIMINATION CONTRACTOR shall not discriminate, in any way, against any person on the basis of age, sex, race, color, religion, ancestry, national origin or disability in connection with or related to the performance of its duties and obligations under this Agreement. 13. COMPLIANCE WITH ALL LAWS CONTRACTOR shall observe and comply with all applicable federal, state and local laws, ordinances, codes and regulations, in the performance of its duties and obligations under this Agreement. CONTRACTOR shall perform all services under this Agreement in accordance with these laws, ordinances, codes and regulations. CONTRACTOR shall release, defend, indemnify and hold harmless CITY, its officers, agents and employees from any and all damages, liabilities, penalties, fines and all other consequences from any noncompliance or violation of any laws, ordinance, codes or regulations. Agreement o 3 14. NO THIRD PARTY BENEFICIARIES CITY and CONTRACTOR do not intend, by any provision of this Agreement, to create in any third party, any benefit or right owed by one party, under the terms and conditions of this Agreement, to the other party. 15. NOTICES All notices and other communications required or permitted to be given under this Agreement, including any notice of change of address, shall be in writing and given by personal delivery, or deposited with the United States Postal Service, postage prepaid, addressed to the parties intended to be notified. Notice shall be deemed given as of the date of personal delivery, or if mailed, upon the date of deposit with the United States Postal Service. Notice shall be given as follows: TO CITY: Mr. David M. Bernardi Director of Public Works (Project Manager) City of San Rafael 1400 Fifth Avenue P.O. Box 151560 San Rafael, CA 94915-1560 TO CONTRACTOR: David Rowley and Christin&Hildebrand (Project Directors) RPM/IMS 77 Mark Drive, Suite 8 San Rafael, CA 94903 16. INDEPENDENT CONTRACTOR For the purposes, and for the duration, of this Agreement, CONTRACTOR, its officers, agents and employees shall act in the capacity of an Independent Contractor, and not as employees of the CITY. CONTRACTOR and CITY expressly intend and agree that the status. of CONTRACTOR, its officers, agents and employees be that of an Independent Contractor and not that of an employee of CITY. 17. ENTIRE AGREEMENT -- AMENDMENTS A. The terms and conditions of this Agreement, all exhibits attached, and all documents expressly incorporated by reference, represent the entire Agreement of the parties with respect to the subject matter of this Agreement. B. This written Agreement shall supersede any and all prior agreements, oral or written, regarding the subject matter between the CONTRACTOR and the CITY. Agreement o 4 C. No other agreement, promise or statement, written or oral, relating to the subject matter of this Agreement, shall be valid or binding, except by way of a written amendment to this Agreement. D. The terms and conditions of this Agreement shall not be altered or modified except by a written amendment to this Agreement signed by the CONTRACTOR and the CITY. E. If any conflicts arise between the terms and conditions of this Agreement, and the terms and conditions of the attached exhibits or the documents expressly incorporated by reference, the terms and conditions of this Agreement shall control. 18. SET-OFF AGAINST DEBTS CONTRACTOR agrees that CITY may deduct from any payment due to CONTRACTOR under this Agreement, any monies which CONTRACTOR owes CITY under any ordinance, agreement, contract or resolution for any unpaid taxes, fees, licenses, assessments, unpaid checks or other amounts. 19. WAIVERS The waiver by either party of any breach or violation of any term, covenant or condition of this Agreement, or of any ordinance law or regulation, shall not be deemed to be a waiver of any other term, covenant, condition, ordinance, law or regulation, or of any subsequent breach or violation of the same or other tern, covenant, condition, ordinance, law or regulation. The subsequent acceptance by either party of any fee, performance, or other consideration which may become due or owing under this Agreement, shall not be deemed to be a waiver of any preceding breach or violation by the other party of any term, condition, covenant of this Agreement or any applicable law, ordinance or regulation. 20. COSTS AND ATTORNEY's FEES The prevailing party in any action brought to enforce the terms and conditions of this Agreement, or arising out of the performance of this Agreement, may recover its reasonable costs (including claims administration) and attorney's fees expended in connection with such action. 21. CITY BUSINESS LICENSE/OTHER TAXES CONTRACTOR shall obtain and maintain during the duration of this Agreement, a CITY business license as required by the San Rafael Municipal Code. CONTRACTOR shall pay any and all state and federal taxes and any other applicable taxes. CONTRACTOR's taxpayer identification number is 555-86-4141, and CONTRACTOR certifies under penalty of perjury that said taxpayer identification number is correct. Agreement o 5 22. APPLICABLE LAW The laws of the State of California shall govern this Agreement. IN WITNESS WHEREOF, the parties have executed this Agreement as of the day, month and year first above written. CITY OF SAN RAFAEL -/� I L/ Director of Public ATTEST: City Clerk APPROVED AS 4 City Attorn CONTRACTOR By:41 cG °� Name: CiZl.STJ�J� f-��L7>t_� Title: T 06L, Arc, Ptmccf4 f em ( /Umhv'*° � Hc't ;mv� Agreement o 6 Routing Slip j 44VI V �0, 0 'Al, From: U&Are- bld t -dL_D To: V ❑ City Attorney ❑ Action City Clerk ❑ Circulate ❑ City Manager ❑ File ❑ Community Development: ❑ Initial and Return ❑ Building Division ❑ Per Conversation ❑ Code Inforcement ❑ See Me ❑ Planning Division ❑ Deadline ❑ Falkirk ❑ Information ❑ Fire ❑ Signature ❑ Library ❑ ❑ Management Services ❑ Financial Serv. ❑ Remarks: ❑ Human Res. -------------- ❑ ISD ❑ Police— ❑ Print Shop / Mail ❑ Public Works ❑ Corp Yard — a"¢—'--------- ❑ City Hall ------ �--- ❑ Recreation ❑ Child Care -------------- ❑ r PWCC — - - - - - — ❑ SRCC ------- ❑ TLCC 9� � `I------------- ❑ Redevelopment — — — — 2,— ❑ Other: Integrated Campaign to include, Advertising, Marketing, and Public Relations Proposal for East San Rafael Traffic Mitigation "To Maximize Awareness and Promote Business" Presented to City of San Rafael David Bernardi, Public Works Department Proposal Prepared by: Integrated Marketing Solutions RPM Advertising Christine Hildebrand David Rowley 45 Alta Vista Way 77 Mark Drive Suite 7 San Rafael, CA 94901 San Rafael, CA 94903 415-256-2530 415-491-7776 EXHIBIT'A" East San Rafael Traffic Mitigation Integrated Campaign to include, Advertising, Marketing, and Public Relations -- "To Maximize Awareness and Promote Business" On August 300' this year, the City of San Rafael will implement a traffic mitigation program in East San Rafael which will effect traffic patterns on East Francisco, Bellum, and Kerner Boulevards. The following Integrated campaign will include Marketing, Advertising, and Public Relations programs which have been developed to educate and heighten awareness among the population in Marin County of the impending traffic changes in the East San Rafael area. The goal of this campaign is to educate shoppers and promote business in the East San Rafael Business "Loop" area. These strategies reflect and are intended to unify the desires and requests of the ._ business and community leaders affected by East San Rafael Traffic Mitigation. Integrated Marketing Solutions and RPM Advertising Proposal for East San Rafael Traffic Mitigation Contents Marketing Strategy Advertising Strategy Print Media Strategy & Schedule Advertising Production Public Relations Media Outreach Event & Campaign Budget Marketing Strategy r A. Marketing Strategy The Marketing Strategy is positioned to create the foundation for advertising, community outreach, and public relations efforts in order to maximize awareness about the traffic changes and promote business in East San Rafael area. The Marketing Campaign will include the following initiatives: Al. Creation of Overall Marketing Camaaign Strategy • Market a new identification of the area effected by traffic changes as.... "The Loop -Tire East San Rafael business community. This strategy win unite the business area, provide an identity to the campaign, and establish a platform for all marketing outreach efforts. • Create a logo identity for "The Loop." This logo will launch the new identification to the business area of East San Rafael. • Implement marketing message. Integrate the marketing message in the Advertising and Public Relations campaigns. "Have you visited the loop lately?" "There's magic in The Loop!" "You must get in The Loop!" "Check out The Loop." • Establish the 1 -800 -THE LOOP hot line. This number, to be established by the city, will be y supported by IMS/RPM with marketing messages and other information developed to inform the business community and the general public. Messages on this number will tie into campaign and re -enforce identity of "The Loop." • Unite marketing communication with other major community publications such as the City Newsletter and the San Rafael Chamber Newsletter. AZ. Creation and Distribution of Business Outreach Packets IMS/RPM in partnership with City of San Rafael Public Works Department will provide 600 information packets to businesses in East San Rafael area. IMS/RPM will develop materials on behalf of the city San Rafael to include tools and suggestions for businesses to assure a smooth transition during traffic changes. • Provide Business Outreach Packets to include information and checklists to all businesses in East San Rafael. IMS/RPM will develop materials on behalf of the city San Rafael to include tools and support for businesses to assure a smooth transition during traffic changes. • Business Outreach Packets will include materials such as the public works project schedule, the city sponsored advertising schedule, a recommended marketing checklist, "The Loop" logo and city map artwork, "Who to call fist," etc. • Project to include: Creation, Management, and Administration of Linotronic imaging of Loop logo/Loop map, Printing and Production of loop map insert, compiling materials for distribution. Includes up to 600 packets. A2. Creation and Distribution of Business Outreach Packets Business Community Outreach Packets to include: • Public Works Schedule and Timeline • City Sponsored Advertising Schedule .r Marketing and Advertising checklist for self -promoting • "The Loop" Logo artwork • City designed map artwork • 1-800 # Project Hotline and Information • "Who to Call" list for support Benefits for the City in this program: _. • City will be credited with the sponsorship of the ad campaign and business community outreach in media and the community • City taking pro -active role in the education of the community regarding traffic and direction changes. • Positions the City of San Rafael as a team player among the Business leaders in this community. • Diminishes initial business opposition to initiative if city agrees to provide support and stay responsible to changes effecting commerce in this area. Marketing Strateev Next Stens • A community meeting hosted by the City and the Chamber to unite community and business leaders on project schedule and most importantly, to secure support on the proposed marketing strategies This meeting must supersede all marketing el%rts. IMS/RPM are available to make a presentation at this meeting. -- • Work with Public Works Department to establish message points for Business Outreach packet • Work with Public Works Department to design area map reflecting traffic changes • Develop list of East San Rafael "Loop" businesses effected by the new traffic mitigation • Develop list of East San Rafael businesses to include in Business Outreach Packet distribution Sienne • There are many possibilities for signing in the area that may include city signing and business feature signing, IMS/RPM can prepare signing proposal upon request. 3 Advertising Strategy B. Advertising Campaign The proposed Advertising Campaign includes Newspaper, Television, and Flyer inserts into City and Chamber Newsletters. Based on the overall budget, a media mix outside the areas recommended above would be cost prohibitive. The following advertising schedule gives the campaign the greatest amount of exposure to Marin residents at the greatest economical costs. The Advertising campaign will integrate concept developed from the Marketing Campaign to maximize awareness of the traffic changes and promote business in East San Rafael area. B1. Newsnaner Advertising The following is a recommended advertising schedule to educate a variety of Mario residents on the traffic changes in East San Rafael. The ads will he positioned to gain attention and alert potential shoppers of the business in the area. Newspaper Media Schedule Phase One 8/184125 Teaser Ads Phase Two 8/26-9/1 "To Be in the Loop...." Phase Three 9/1-9/8 "Introducing The Loop" Phase Four 9/10-9/16 "Get in the Loop" Phase Five 9/19-9/26 "Stay in the Loop" Phase Six 9/27-10/6 "Loop da Loop" A combination of the major newspaper media in Marin will be utilized in this campaign. Costs include a mix of the following publications: The Martin IJ, San Francisco Chronicle and Examiner (North Bay Zone), The Pacific Sun, Marin Classified Gazette, and the Marin Scope Group of weekly newspapers, (San Rafael NEWS POINTER, Ross Valley reporter, Twin Cities Times, Tiburon Ebbtide, Mill Valley Herald, and Marin/Sausalito Scope). Note: The quotes for print media costs do not contain as agency commission. Final billing will be done directly to the City of San Rafael and will include volume -discounted rates negotiated by IMS/RPM. JB. Advertising Campaign -Alternative Media .- BZ Flver Insert into the Chamber Newsletter An insert to be developed will be inserted into the Chamber Newsletter distributed on September 2, 3,4d. The circulation is 1,500. Production/Printing costs for this item are shown on C6-C7 on the budget page. B3. Fiver Insert into the Citv Newsletter An insert to be developed will be inserted into the City Newsletter distributed in July 1998. The circulation here would be 27,000. Production/Printing costs for this item are shown on C6-C7 on the budget page. 4 B. Advertising Creative and Production 114. Creative Direction/Concepts of Ad Campaign IMS/RPM will provide design, strategy, and creative direction of advertising campaign. To include the creation of advertising strategy and message utilized in advertising campaign. Integration of advertising in marketing and public relation programs. 135. Implementation, Management, and Administration of Advertising Campaign 1MS/RPM will negotiate, place, and execute all media schedules, manage ad design and production, monitor placement and position of all advertising. RPM has ongoing relationships with local media and will pass discounts from volume rates to the City of San Rafael. The city will be invoiced directly from the newspaper outlets. B6. Production of Print Ad Campaign Computer generated layout and design by a graphic artist under the creative direction of RAS/RPM. -- Creation of camera-ready artwork in linographic output for all ads and all print outlets. 137. Concept and Creation of "The Loop" logo, and "The Loop" map Adaptation The Logo will be the new significant regional identifier to businesses in East San Rafael. The Logo and Map will be created in such a way to heighten interest, educate, and communicate clearly, and will consistently be used throughout the campaign. 117. Production of "The Loop" Logo As requested by local merchants in the East San Rafael Loop Business Area The creation of "The Loop" logo is designed to unify the business area by the creating a singular identification. 117. Production/Adaptation of `The Loop" Map As requested by local merchants in the East San Rafael Loop Business Area The creation of `"The Loop" map is designed to create one map which all merchants can use their marketing/advertising efforts. The Loop logo and map will unify all marketing efforts to generate awareness about "The Loop" business area 118. Production/Printing of "The Loop" Insert As requested by local merchants in the East San Rafael Loop Business Area The insert will be inserted into the City and Chamber newsletters and be included in the Business Outreach Packets. Printing of insert will be put out to bid to printers in '"The Loop." We will print approximately 30,000 copies of the insert. Public Relations & Media Outreach Strategy C. Public Relations Campaign The Public Relations and Media Outreach efforts will communicate key message points with the goal to educate shoppers and promote business in the East San Rafael Business "Loop" area. This campaign is recommended to formulate and execute the launch the above marketing campaign and "The Loop" positioning. Cl. The Public Relations and Media Outreach Campaign will include the following: Week of June 11 • Host a media event to launch "The Loop" in East San Rafael. Press Release to announce "The Loop" in addition to the Public Works project schedule. Send out press release and media advisory with all applicable information. Timing: Week of June 1'`. • Secure story placement in targeted media outlet list that communicates campaign message points, educates public about changes in traffic patterns, and encourages visitation to the business area. Timing: Week of June l'` -,Tune 15's. Materials and Activities that will support this event: • Press Release and Media Advisory • Press Materials • Development of Media message points • Media Contact List • Develop list and media train interview candidates Pitch story, media calls, and general follow up Week of August 310 • Press Release on August 31" announcing the unveiling and completion of the project. Provides additional opportunity for map and business community to be listed in targeted media outlets. Timing: August 31`' -September 15's. • Target 2'd story placement which may include 1) key business spokesperson from the loop area to discuss changes in traffic patterns, support received by the city and chamber, and responses to advertising schedule. Timing: August 31'` -September 15'x. • IMS/RPM will operate as the primary media contact for all press relations for this project from June V through September 30th. Materials and Activities that will support this event: • Press Release and Media Advisory • Press Materials • Development of Media message points • Develop list and media train interview candidates • Pitch story, media calls, and general follow up C. Public Relations Campaign Benefits from this program: • Focus on local businesses in the East San Rafael area affected by the traffic changes in turn providing them additional exposure to potential customers. • Highlight the City of San Rafael for support of the East San Rafael business community with city sponsored ad campaign and Business Outreach Packets. • Highlight the Chamber of San Rafael for the responsibility shown to its members by providing information and resources that continues to strengthen the business community. 7 N: � 1 . Page 6 1- Public Affairs Management 2650 Media Event/Story Pitching Release Wire Services, Press Materials, etc. 750 Grand Total 458361 City of San Rafael Integrated Marketing Campaign East San Rafael Trac Mitigation Costs A.IMARKETING STRATEGY explained Creative/Production i on Page 2 1 Creation of Marketing Campaign 1850 Page 2 2 Creation of Business Outreach Packets 1800 Page 2 2 Supplies for Business Outreach Packets 895 Page 2 2 Linotronic Imaging of Loop logo/Loop Map 1200 B.IADVERTISING ^ Media Costs Page 4 1 Phase One- 8/18-8/25 Teaser Ads 5404 Page 4 1 Phase Two- 8/26-9/1 'To be in the Loop" 6400 Page 4 1 Phase Three- 9/1-9/8 'Introducing the Loop" 4916 Page 4 1 Phase Four- 9/10-9/16 'Get in the Loop" 2977 _. Page 4 1 Phase Five- 9/19-9/29 'Stay in the Loop" 2977 Page 4 1 Phase Six- 9/27-10/6 'Loop da Loop" 2977 Page 4 2 Insertion into Chamber Newsletter Announcement/Map tbd Page 4 3 Insertion into City Newsletter Announcement/Map tbd B.JADVERTISING Creative/Production Costs Page 5 4 Creative DirectiorVConcepts on Ad Campaign 2450 Page 5 5 Implementation, and Administration of Advertising Campaign 1825 -- Page 5 6 Production of Print Ad Campaign 3475 Page 5 7 Concept/Creation of "The Loop" logo 750 Page 5 7 Production/Adaption of "The Loop" Map 475 -.. Page 5 8 Production of "The Loop" Insert 575 Page 5 8 Printing of "The Loop' Insert 1490 C.IPUBLIC RELATIONS Creative/Production I Page 6 1- Public Affairs Management 2650 Media Event/Story Pitching Release Wire Services, Press Materials, etc. 750 Grand Total 458361 Recommended Media Schedule Cost $482 $266 $482 $265 $482 $265 $366 $366 $496 $495 $384 $384 $336 $336 Total $5404 N e w s D a D e r Date Media Tag Line Size/L.enpth/Ciro 8/18 W Teaser Ad (A)/Main News 3x7" @ 22.95 8/18 lJ Repeat Same Ad/Marin 3x7" @ 46% disc 6/20 IJ Teaser Ad(B)/Main News 3x7' @ 22.95 8/20 IJ Repeat Same Ad/Marin 3x7" @ 45% disc 8/22 W Teaser Ad (BuMain News W" @ 22.95 8/22 lJ Repeat Some Ad/Marin 3x7"@ 45% disc 8/19-25 Pacific Sun Teaser Ad (A) 1/4 s @ Flat Rate 8/19-25 Pacific Sun Teaser Ad (B) 1/4 s Flat Rate 8/19 ChroNExam Teaser Ad (A) 3 xr @ $23.60 8/21 Chron/Exam Teaser Ad (B) 3 xT@ $23.60 8/19-25 Marin Scope Teaser Ad (A) 3 x T @ $18.25 Group of 6 Teaser Ad (B) 3 x 7' @ $18.25 Weeklies 8/19-25 Classifed Teaser Ad (A) 3 x T ® $12 Gazette Teaser Ad (B) 3 x 7' 0 $12 Cost $482 $266 $482 $265 $482 $265 $366 $366 $496 $495 $384 $384 $336 $336 Total $5404 i I V wi*gaper Date Media Tap Une Size/LengWCirc Cost _ 8/27 W 'To be in the Loop..; 49"0 2295 - $826 + color = $1276 8/29 W You gotta find it firsd' 4x9"@25% dwc - $620 + color a $958 841 w (Ad runs in color each time) 4x9'® 36 dw - $537+ color a $830 8/26-9/1 Pacific Sun Island Page ®Flat Aare S%4+ cob( - $844 8/26 Chron/Exam 'To be in the Loop..! 4x9' 0 23.60 $850 8/28 ChrorVExem You gotta find it firsts 4x9'' ('a 35% disc $552 W6-9/1 Marin Scope " To be in the L'oop..� 4x9' @ $18.25 • $658 Group. of 6 You gotta find h fimtr Weeklies i - 8l26- 9/1 Classifed "To be in the troop. I 4x9' @ $12 = sm Gazette You gotta find it first' i Total $6400 News -aper Date Media Taq Line Simi ength/Circ 9/1 W "Introducing The Loop" 3x7"@ 22.95 • 9/2 IJ "Introducing The Loop' 3x7"@259'o disc - 9/3 W "Introducing The Loop- 3x7"9 35°% disc = 9/5 Li • 3x7"@ 22.95 = 9/6 w " 3x7'025% disc = 9/7 w " • 3x7'0 35% disc = 9/2-9/9 Pacific Sun 9/2 Chron/Exam 9/6 Chron/Exam 9/2-9/8 Marin Scope Group of 6 Weeklies 9/2-9/8 Classifed Gazette "Introducing The Loop" "Introducing The Loop' "Introducing The Loop" "Introducing The Loop" Island Page -@Flat Rate 3 x7" @ 23.60 3x7w ® 35% disc 4x9" @ $18.25 • 4X9''@$12 Cost $482 $362 $313 $482 $362 $313 $694 $496 $322 $658 .$432 Total $4916 - 1 i N e w Q a p e r Date Media Tag line SizeAength/Circ 9/10 tJ "Get in The Loop, 3xT4p 22.95 = -9/12 W "Get in The Loop" 30"02596 disc = _ 9/14 IJ 3x"(b 35°x6 fisc 9/9-9/15 Pacific Sun "Get inThe Loop" 1/4 s@Rst Rete - 9/11 Chron/Exam 3 x" tb 23.60 9/18 Chron/Exam "Get inThe *p" 3x7' 0 35% fisc 9/49/15 Marin Scope 3 x T @ $18.25 Group of 6 "Get inThe *P - Weeklies 9/9-9/15 Classifed 3 x " ® $12 - - Gazette 'Get inThe Loop" i Cost 5482 $362 $313 $366 $496 $322 $384 2�2 Total $2877 Newspapg.1 Date Media Tao Une Size/Lenoth/Circ 9/19 W "Stay in The Loop" 3x7'® 22.95 = 9/22 U "Stay in The Loop" W"025% disc • 9/25 W ar " 34"0 350k disc a 9/23-9/29 Pacific Sun "Stay inThe Loop" 1/4 s@Flat Rate 9/23 ChroNExam 3 x7" 0 23.60 9/25 ChmWExam "Stay inThe Loop' 3x7, @ 35% disc 9/23-9/29 Marin Scope Group of 6 "Stay inThe Loop" weeklies 9123-9/29 Classifed Gazette °Stay inThe Loop" 3x7'®$18.25 3x7'®$12 Cost $482 $362 $313 $366 $496 $322 EK] Total $2977 N e w spa p s r Date Media Tag Line Size/Length/Circ Cost 9/28 IJ `Lop da Loopr 3xr@ 22,95 = $482 9/30 IJ "Loop da Loop" 3xr@25% disc • $362 10/2 IJ Y Y Y UTO 36% disc - $313 9/30-10/6 Pacific Sun *,Loop da Loop' 1/4 &@Flat Rate $368 9/27 Chron/Exam 3 x7-0 23,60 $496 9/30 ChroNExam 'Loop da Loop' 3X7" 0 35% disc $322 9/30-10/5 Marin Scope 3 x T 0 $18.25 $384 Group of 6 'Loop da Loop" Weeklies 9/10-10/5 Ciassifed 3 x T ®$12 ,$ Gazette 'Loup da Loop' Total 62977 tjIS illa0I4 Date Media Tag Une Size/Length/i m Sept SR Chamber Inset Map 2.000 circulation Newspaper Sept SR city Insert Map 27.000 circulation Newsletter cost 4. COMPENSATION Payment will be made in two installments'. 1) $10,000 billed May 30th and due June 10th/and the balance ... $11,185 will be billed Sept 1 st and be due payable in full no later than Sept 30th, 1998. RPM/IMS have agreed among themselves that payments be made directly to RPM. `Note: All newspaper advertising media bills will be sent directly to The City of San Rafael for payment. After deducting the newspaper media bills, ($25,651) this leaves a balance of $21,185 (RPM/IMS will of course verify that the these bills are accurate, before approving payment by The City of San Rafae4 v4zea & &4Vj4'W V VII 1V JV 11�JV 1\111 IIYY• IWJ Addendum to Original ProPosal Change Order,. r. ritj Advermiag: Concerning the San RWW dry Newdeucc and IU San Rafael Chamber Business Newsletter. DAsmw will =ate snrcaua'uements (ads) that Ste pan d the is *mp that wtu be featured in both publicadoas. This change will be instead of an insert into these publicatimm Clarifiejtiott: Advertider, The aMAI newspaper media schedde will be very similar in the number of ecposum and media outlets but will differ slightly from the original proposed media schedule. This fluctuation is due to space ava abihty, addttioil value and best rates neptioW with Media outlau, and changes in media costs since this original estimatelptapoed. In most cases, added exposures will run in addition to the oni&IUY projected schedule.