HomeMy WebLinkAboutED Downtown Market PPTTHE DOWNTOWN
SAN RAFAEL MARKET
1
EST. 1989
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MY BACKGROUND
• Co -owned and operated the Downtown
San Rafael Farmers Market three years
• Ran the Farmers Market last year
• Now solely own and operate Next
Generation Events
• Currently Marketing Director at AIM,
Agricultural Institute of Marin
• Assistant Buyer— Fred Meyer
• Store Operations — Restoration Hardware
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LAST YEAR'S
MARKET GROWTH
• Added new Food Trucks & Vendors
• Banh Mi Zon
• The Sugar Magnolia
• Gerard's Paella
• Overland Winery/
Kick Ranch Vineyard
• Hog Island Oysters
• Butterfield Road Catering
• One Love Imports
• Proof Lab + Last Thursday Extension
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DOWNTOWN MERCHANTS
• Downtown merchants that
participated in the market in
partnership with the BID
• Body Kinetics
• Crepevine
• Napoli's
• Proof Lab
• Bangkok Thai Express
• Fenix
• 18/8 Fine Men's Salon
• All Season Soccer
• Foot Traffic Shoes
• Interested in joining
2017 season
• Naan N Curry
• LaVier Latin Fusion Restaurant
• Incavo Wine Lounge
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THIS YEAR'S FOCUS:
CONSUMER NEEDS
Attendee must have access to the market
Find desirable products
Market is welcoming and accommodating
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LAST THURSDAY OF THE
MONTH EVENT
This year I would like to introduce the "Last Thursday" of the
month event. Includes:
• Talented live entertainment at Center Stage,
City Plaza
• Blue Burners, Rhythm & Soul
• Court'n' Disaster, Rock & Country
• Pride and Joy, Soul & Funk
• The Caribbean All Stars, Soca, Calypso, and Reggae rhythms
• Family Friendly Games
• Proof Lab will continue to do the extension
• Big Event: September 28th, last market of the season:
such as Wonder Bread 5 and promote the special
event throughout the market season
• Constantly improving the experience at the Downtown San
Rafael Market
• Sponsorships, Target Funding
NEW BRANDING
Formally known as The Downtown San
Rafael Farmers' Market Festival
Develop a unique and "NEW" brand
supporting the market
Extends to a corresponding logo, slogan,
collateral, merchandise, advertising and
new website design
Collateral includes
• Postcards
• Posters
• Banner at East & West End
• Business Cards
• Stickers
• T -Shirt Design
THE NEWS
DOWNTOWN
RAFAEL.
MARKET
BE A PART OF THE FUN
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DOWNTOWN
SAN RAFAEL MARKET
15.71-M■
417.8077
:
P.O. BOX 151695 .MAIL
SAN RAFAEL,CA DOWNTOWN SAN RAFAELMA RKETAG MAILCOM
94915
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FACEBOOIC / TWITTER / INSTAGRAN (&SANRAFAELMARKET
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NEW WEBSITE
• Interactive, user friendly
• Includes map
• Cohesive with new branding
• Weekly entertainment calendar
• Promotes market via social media
• Blog and newsletter sign up to keep
customers informed and what's new
at the market
Utilize City Plaza Space
• This year make it inviting
• A place for people to sit, visit and
stay awhile
• Allows attendees to enjoy
Downtown San Rafael
• See what San Rafael Businesses have to
offer, returning customers
• Family Friendly games: bean bag toss,
ping pong, giant chess
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