HomeMy WebLinkAboutTransportation Authority of Marin Commute Alternatives PPTTransportation Authority of Marin
Program Updates and Marin Commutes
San Rafael City Council
3/4/19
TAM Funding Overview
Green Mobility Framework
Green
Mobility
Pedestrians
•Sidewalks
•Crosswalks
Bikes
•Bike Facilities
•Bike Parking
•Bike sharing
Transit
•Bus stops
•Wayfinding /
Signage
•LightingLand Use
•Oriented to
Transit
•Pedestrian
Friendly
Autos
•Parking Facilities
•Parking
Management
•Kiss and Ride
Innovative
Mobility
•Ridesharing
•Car sharing
Vanpool Incentive Program
37 Vanpools in Marin
817 MTCO2e REDUCED!
Marin Emergency Ride Home Program
ZipCar Car Share Site in Downtown
6
Lyft “GetSMART ” Program
0
200
400
600
800
1000
1200
Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
•1,100 rides a month
•48 rides a day
Bikeshare Program Coming to San Rafael
What is Marin Commutes?
•Community Engagement Program
•Goal is to:
–Promote green transportation options
–Provide a resource to learn about current
green transportation incentives
–Provide commuter resources like trip logging
•Challenges, gamification through small
mode shift campaigns
•Administrative and Management Capability
WORKFORCE
ENGAGEMENT
RIDE AMIGOS
PLATFORM
MARINCOMMUTES.ORG
SEASONAL CAMPAIGNS
COMMUNITY
ENGAGEMENT
PLANNING &
EVALUATION
MarinCommutes.org
Commute Options
Community Engagement
Mailing List
Digital Marketing
Commute Surveys
Community Events
Community Group
Presentations
Bus Banners
General Public
Mode shift campaign
Ride Amigos
Partnership
Opportunities
Workplace Events
Employer Benchmarking
Surveys
Program Development
Resources
Employer/Civic Groups
Seasonal Campaigns
Mode Shift/Behavior Change Campaigns
•Spring & Fall
•Six-week duration
•Prizes for alternate modes
•Reward several levels of participation
Target Audiences
•Solo drivers open to other options
•Commuters that use alternatives
occasionally
•Those starting a new commute
Messaging
•“One Day a Week”
•Better Commute –Better Community
Ride Amigos Platform
Multimodal Trip Planning for Commuters
•Trip Planning and Logging for Green Modes
•Web based and app based
•Commuter Challenge Admin & Management
•Planning and evaluation tools
Marin Commutes Program Upcoming Activities
•Mode shift campaign in April-May
•Evaluation over summer, general awareness
•Ongoing regular reporting
Questions?