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Home My WebLink AboutCC Park and Recreation Commission Interviews____________________________________________________________________________________ FOR CITY CLERK ONLY File Number: 9-2-4 Council Meeting: 11/04/2019 Disposition: Reappoint Mark Machado, Appoint Cicily Emerson – 10/2023 Appoint Ariel Gutierrez – 05/2022 Appoint Jeren Seibel (Alternate) – 10/2020 Special Meeting Agenda Item No: 1. Meeting Date: November 4, 2019 TOPIC: PARK AND RECREATION COMMISSION INTERVIEWS SUBJECT: INTERVIEW APPLICANTS AND CONSIDER APPOINTMENTS TO FILL TWO FOUR- YEAR TERMS TO THE END OF OCTOBER 2023 AND ONE UNEXPIRED FOUR-YEAR TERM TO THE END OF MAY 2022 ON THE SAN RAFAEL PARK AND RECREATION COMMISSION RECOMMENDATION: Interview the following applicants and appoint three applicants to fill two four-year terms and one unexpired four-year term on the Park and Recreation Commission, with terms to expire October 31, 2023 and May 31, 2022. BACKGROUND: At the meeting of August 5, 2019, the City Council called for applications for the Park and Recreation Commission to fill two four-year terms to the end of October 2023 and one unexpired four-year term to the end of May 2022 due to the expiration of terms of Mark Bustillos and Mark Machado, and the resignation of Nicholas Skewes-Cox. Nine (9) applications were received in the City Clerk’s Office by the deadline of Tuesday, August 27, 2019 and incumbent Mark Bustillos did not reapply. Due to the volume of applications received, a subcommittee of the City Council carried out an initial review of the nine applications and selected six to be interviewed by the full City Council. However, one applicant withdrew her application. If the City Council decides to appoint an alternate incumbent to a full-member term, it would create an additional vacancy on the Park and Recreation Commission and the City Council has the authority to appoint another applicant to fill that vacancy. COMMUNITY OUTREACH: SAN RAFAEL CITY COUNCIL STAFF REPORT Department: City Clerk Prepared by: Lindsay Lara, City Clerk City Manager Approval: _____________ Names Ariel Gutierrez Cicily Emerson Jeren Seibel Laurie Etheridge Mark Machado SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2 The call for applications for the Park and Recreation Commission was advertised in Snapshot (the City Manager’s e-newsletter), the City website, Nextdoor and Facebook social media platforms. FISCAL IMPACT: There is no fiscal impact associated with this action. RECOMMENDED ACTION: Interview the following applicants and appoint three applicants to fill two four-year terms and one unexpired four-year term on the Park and Recreation Commission, with terms to expire October 31, 2023 and May 31, 2022. ATTACHMENTS: 1. Five applications 2. Municipal Code Section 2.16.020 (Park and Recreation Commission) Submit Date: Aug 26, 2019 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Park and Recreation Commission: Submitted Are you a resident of San Rafael Yes No Resident of the City of San Rafael for how many years? 8 years (and 13 years as a child) Business Address How did you learn about this vacancy? * NextDoor Interests & Experiences Do you participate in any civic activities? I currently serve as the Volunteer Coordinator for Sun Valley Elementary School PTO. List any civic organizations of which you are a member: Sun Valley Elementary School PTO Ariel S Gutierrez San Rafael CA 94901 Rafael Racquet Club General Manager Ariel S Gutierrez Page 1 of 3 r- Upload a Resume Education: Cal Poly, San Luis Obispo, BS Economics Graduate, San Rafael High School Why are you interested in serving on a board or commission? I am interested in serving on the Park and Rec Commission because as a parent, I want to see a thriving and active Park and Rec department in San Rafael, and as a professional in the field of recreation, I think I could be add value to the commission. I am a (nearly) lifelong resident of San Rafael. I attended Sun Valley Elementary, Davidson Middle School and San Rafael High School. At SRHS I was an active member of ASB, including a year spent as the Student Member of the San Rafael School Board. After college and 8 years in San Francisco, my husband and I moved to San Rafael because we wanted to raise our family in a diverse and tight-knit community. San Rafael has not disappointed. We've enjoyed countless hours exploring the City, walking downtown for Farmer's Markets, watching the Pacifics play and enjoying the parks and open space. We spend our days jetting from school to sports to activities and have been so happy to see the community thrive. Our children are now 5 and 8 and attending Sun Valley where I serve as the Volunteer Coordinator for the PTO as well as spending two years as a Grade Level Representative and as an in-classroom volunteer. I am a big believer in giving back to one's community through volunteerism as it is critical to building and maintaining a community that serves all. I look forward to expanding my scope of volunteerism as the kids head out to Davidson and SRHS in the future. This is what drives me to seek a position on the Park and Rec Commission; I am invested in San Rafael and I want to give my time and energy to renew that investment. I understand that the challenges facing the department today run the gamut: budget concerns, modernization, diverse populations, to name a few. I believe that I could help navigate these challenges and offer fresh perspective. Professionally, I have managed a recreation facility as the General Manager for nearly 10 years. This experience gives me a unique perspective as an end of the line decision maker and someone deeply involved in the day to day management of a recreational facility. I have extensive knowledge of long-term budgeting and planning, facilitate decisions balancing multiple groups of interested parties, manage a direct staff of seven and a total staff of 35-90 (seasonally), and work to balance the needs of the business with the desires of the users. Further, I have experience in large projects as I managed a multi-year $5 million remodel, replacing an aging pool, remodeling our club house, and creating new social spaces for our families. It is such a treasure for a community to have a thriving Park and Rec department. The opportunities offered by park and rec to families, aging seniors and everyone in between, is one of the most important ways in which a community stays happy and healthy. In addition to the ongoing important work of providing park and rec opportunities for the public, the department is experiencing a handful of exciting opportunities to make an impact on our community such as the contributions to the General Plan 2040, the merge with library services and much more. I believe that I could be a valuable asset to a well-balanced and involved Park and Rec Commission, and sincerely hope that I will be considered for the position. Thank you for your time. Describe possible areas in which you may have a conflict of interest with the City: None known. Question applies to Design Review Board,Park and Recreation Commission,Planning Commission NOTE: All Design Review Board, Planning Commission and Park & Recreation Commission members are required to file Fair Political Practices Commission Conflict of Interest Statements, which are open to public review. [Resolution # 12129] Ariel_Gutierrez_Resume_August2019.pdf Ariel S Gutierrez Page 2 of 3 Demographics (Optional) The demographic information you choose to provide is VOLUNTARY and OPTIONAL and refusal to provide it will not subject you to any adverse treatment. This information will be considered confidential, kept separate from your application and will not be used for evaluating applications or making appointments. The City of San Rafael will use this information solely to conduct research and compile statistical reports regarding the composition of its Board and Commission applicants. Ethnicity: To which gender to your most identify? How old are you? Ariel S Gutierrez Page 3 of 3 Summary An experienced professional with a background in financial management, revenue and membership generation, project management, communications, and facilities operations. Results-focused, solution-oriented, creative-thinker, and ability to work in a fast-paced and multi-faceted environment. Work Experience General Manager January 2010 - Present Rafael Racquet Club, San Rafael, CA Manages all aspects of private, member-owned swim and tennis club (500+ members) o Oversees $2 million annual budget  Monitors monthly budgets and prepares financial statements  Manages capital fund allocations, growth and development in accordance with strategic plan  Prepares financial reports to Board of Directors  Manages cash flow and all operating costs o Human Resources/Personnel  Oversees a diverse staff of 35+ year-round, as well as additional 70+ seasonal staff  Recruits, hires, and trains new employees in accordance with Club’s personnel policy and in accordance with applicable state and federal laws o Operations  Develops and implements the Club’s strategic growth plan  Initiates, develops, and implements all operational policies  Oversees all department heads to ensure each department is following proper personnel procedures  Oversees care and maintenance of Club’s physical assets and facilities, including oversight of all special projects  Acts as Liaison between membership and Board of Directors  Develops, initiates, and assesses Club programs and services offered to members  Manages relationships with all outside vendors, contractors, service providers, and firms o Construction management  Oversaw $5 million facility remodel in multiple phases  Oversaw strategic plan implementation  Led marketing and operational plan to gain member approval for funding  Worked with Board of Directors to secure bank loans and select a General Contractor  Managed daily project progression to ensure project was on time and on budget o Marketing/Communications  Coordinates marketing and membership relations programs to promote Club’s services and facilities to current and potential members  Implements communications strategy that includes email marketing, website updates, and other outreach  Communicates regularly with members to ensure membership satisfaction  Maintains web and online content Ariel Gutierrez 148 Humboldt Street San Rafael, California (415) 497-2370 arielshakeshaft@yahoo.com Assistant Manager June 2006 – December 2009 Rafael Racquet Club, San Rafael, CA • Maintained regular communications with members via newsletters • Used various marketing strategies to increase visibility in the community and recruit new members (flyers, email marketing, etc.) • Created and led onboarding process and orientations for new members • Regular interface with Board of Directors • Developed summer youth programming: Summer Camps for 6 weeks with 100 participating youth and 8 staff • Participated on strategic planning committee for $5 million Club remodel • Supervised 25 seasonal staff including lifeguards and summer camp assistants Member Services and Communications Liaison March 2002 – June 2006 Rafael Racquet Club, San Rafael, CA • Designed monthly newsletters via Adobe Creative Suite to market instructional programs, tournaments, member socials, etc. • Assisted Swim Coach: communicated with 150+ families regarding practice schedules and athlete progress • Planned, coordinated and executed regular member events and socials for up to 100 guests • Supervised 15 lifeguards seasonally Swim Coach Seasonally, February-May San Rafael High School, San Rafael, CA 2003-2006 • Coached the Men’s and Women’s Varsity Swim Team • Developed workouts and meet lineups for both teams • Hosted the MCAL Championship meet in 2005; coordinate for all high schools the rental of pool space and equipment, arranged for dozens of volunteers and meet officials, coordinated media needs, ensured accuracy and fulfillment of meet data Education & Trade Cal Poly State University, San Luis Obispo, CA Bachelor of Science: Economics 2001 Concentration: International Trade Professional Member, Club Management Association of America Submit Date: Aug 27, 2019 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Park and Recreation Commission: Submitted Are you a resident of San Rafael Yes No Resident of the City of San Rafael for how many years? 8 Business Address How did you learn about this vacancy? * Other Interests & Experiences Do you participate in any civic activities? I am active in Coleman Elementary School as a volunteer. As a government employee, I am engaged in a routine basis in various civic initiatives related to public health. Cicily Emerson San Rafael CA 94901 County of Marin, Health and Human Services Public Health Program Manager Cicily Emerson Page 1 of 3 r- Upload a Resume List any civic organizations of which you are a member: I serve on the San Francisco HIV Planning Council, and am the current Alternate on the Park and Rec. commission in San Rafael. Education: See Resume Why are you interested in serving on a board or commission? There are many reasons. I have served as an alternate for the last several years and would like to be a voting member. I am ultimately interested in helping in any way to shape San Rafael as a thriving, welcoming and healthy community. As a long term Marin resident, parent of two school age children who go to Coleman and use the childcare and the parks, I understand the strengths and challenges for the City in these areas. I can serve as a liaison between the City and the County in areas of shared interest and concern. I think we can improve partnerships between government. The built environment has tremendous impact on public health, it is the spaces where people live, work, lean, and play that influence health more than what happens in the doctor's office. I can help bring the public health lens to the work. For example, things like mixed use agreements, park improvement plans, complete streets plans, etc. all increase access to physical activity which influences obesity rates. I am pleased to hear about plans for a specific park and rec plan. I would like to advocate for more "data-driven" planning with specific outcomes and metrics that are charted overtime. It have really enjoyed learning more about how City government works. Thanks for your consideration. Describe possible areas in which you may have a conflict of interest with the City: None Question applies to Design Review Board,Park and Recreation Commission,Planning Commission NOTE: All Design Review Board, Planning Commission and Park & Recreation Commission members are required to file Fair Political Practices Commission Conflict of Interest Statements, which are open to public review. [Resolution # 12129] Demographics (Optional) The demographic information you choose to provide is VOLUNTARY and OPTIONAL and refusal to provide it will not subject you to any adverse treatment. This information will be considered confidential, kept separate from your application and will not be used for evaluating applications or making appointments. The City of San Rafael will use this information solely to conduct research and compile statistical reports regarding the composition of its Board and Commission applicants. Ethnicity: Resume_2019.pdf Cicily Emerson Page 2 of 3 To which gender to your most identify? How old are you? Cicily Emerson Page 3 of 3 Cicily R. Emerson, M.S.W. 17 Alta Vista Way San Rafael, CA 94901 (415) 305-6747 cicilyrose@gmail.com Skills and Abilities Public Health Administration Community, Non-Profit and Government Planning Research and Program Evaluation Communications and Public Information Organizational Development Education Graduate School of Social Welfare, University of California, Berkeley MSW degree, Management and Planning, Health emphasis, May 1999 University of California, Berkeley BA Degree in Anthropology, December 1992 Universitas Gadjah Mada, Yogyakarta, Indonesia Education Abroad Program, summer and fall 1991 Professional Experience Marin County Department of Health and Human Services August 2008 -present Public Health Program Manager Communicable Disease Prevention and Control. Responsible for managing daily operations of the unit which includes surveillance of reportable communicable diseases and the Immunization Program. Also manage Marin HIV/AIDS grants program for prevention and Ryan White care services (around 1K in federal and state funding). Acts as public health Public Information Officer for public health preparedness program. Former duties included: Managing public information and external and internal communications for the Health and Human Services Department. Coordinating the Prevention Hub, an interdisciplinary group in the County of Marin that provided technical assistance and training on prevention practices that can change the environment where we live, learn, work and play. Marin County Department of Health and Human Services August 2006 -August 2008 Health Planner/Evaluator Provided planning, evaluation, administrative and technical support for a variety of projects including: the Marin HIV/AIDS Care Council system of care; Marin Health and Wellness Campus programs; Maternal and Child Health Oral Health Programs; and Family Support Blueprint. Continuum, San Francisco, CA November 2003-December 2005 Director of Prevention Services The directorship included three HIV prevention programs including mobile rapid HIV testing, social network recruiting for people of color and prevention case management for high risk individuals in the Tenderloin. Created and implemented one of the first mobile rapid HIV testing programs funded by Center for Disease Control and Prevention demonstration grants under the Advancing HIV Prevention Initiative. Provided administration of programs in all areas including program planning, quality assurance, evaluation, and reporting. Continuum, San Francisco, CA November 2000-November 2003 Research Coordinator Coordinated the HOPE (Homebase Outcomes Program Evaluation) Study a randomized control trial evaluating the Homebase program, a demonstration project involving case management and housing for HIV positive individuals being released from the San Francisco County Jails. Contra Costa County Community Substance Use Services, fall 2000 Health Educator Worked on various substance abuse prevention projects including working with community advisory boards and coordinating a monthly newsletter. Polaris Research and Development, San Francisco, CA 1999-2000 Consultant Provided technical support for the San Francisco HIV Prevention Planning Council. Supervised telephone and in- person interviewers for the San Francisco Department of Public Health's youth tobacco related attitude and behavior survey. Community Health Academy, Oakland, CA 1998 -1999 Consultant/ MSW Internship CHA was a collaborative project between the Alameda County Public Health Department, the School of Public Health at UC Berkeley, and the Community formed to improve the health of the Fruitvale area of Oakland through community capacity building. Provided technical assistance to the Fruitvale Elementary School Healthy Start Collaborative and acted as a facilitator for an annual youth training based on the TODOS model for unlearning racism and building multi-cultural alliances. Canal Community Alliance, San Rafael, CA 1997-1999 Research Coordinator 1997 Canal Women's Health Survey, 1999 Access to Health Care for Children in the Canal Community. These two studies were collaborative projects between the Canal Community Alliance and the Kaiser Foundation Research Institute. The research was a community-based survey that assessed health practices and habits in this predominately immigrant Latino community. Marin County Department of Health and Human Services, CA 1997-1998 Consultant/MSW Internship Participated in planning, program and policy development for adolescent and children's health services. Polaris Research and Development Inc., San Francisco, CA 1996-1997 Health Research Interviewer Conducted door to door surveys in English and Spanish in various low-income neighborhoods of the Bay Area for the Northern California Cancer Center's Breast and Cervical Cancer Intervention Survey. Women's Needs Center, San Francisco, CA 1996 Health Educator Intern Provided health education and counseling, chart prepping, and routine lab work for a free gynecological clinic as part of a nine month health education internship program. Occupational Health Services, San Rafael, CA 1994-1995 Intake Specialist Provided benefit information, referrals, and crisis screening to clients contracted with large Employee Assistance/Managed Mental Health Care insurance company. References and writing samples available on request. NAME: STREET ADDRESS: CITY OF SAN RAFAEL APPLICATION TO SERVE AS MEMBER OF THE PARK AND RECREATION COMMISSION (Limited to Two Consecutive Four-Year Terms) CITY/STATE/ZIP CODE: ~6~()..~:11\.~~~--~-~~---------- RESIDENT OF THE CITY OF SAN RAFAEL FOR--~~ _____ YEARS PRESENT POSITION : ¥0\i~ AV\o..bf\ NAME OF FIRM: M.o..,,-iV'\. L 'AfGo *HOME & BUSINESS PHONE: *E-MAIL ADDRESS (optional): EDUCATION: !).~. l\v~Vle6~ A~illli,,s~r~\o, PARTICIPATION IN THE FOLLOWING CIVIC ACTIVITIES: __._f-.)---1-/...P\;.-_________ _ l MEMBER OF FOLLOWING CIVIC ORGANIZATIONS: ~~-/~A~----------- MY REASONS FOR WANTING TO SERVE ARE: k¼,r ~ \,o ~ ~ \\ ~ t"' \\ 0 ec,.r,s I j nc.~ :\,'IN\.v o..~ '\J\L-G™vo.\ f:':11"'0,strr a'\: ,\-\µ Rcc...-~o"' D,•::Ar:~c.-➔. T "'-a.ll'l.-G.. tie,~\_.e,.. -.\o ht-\p :S\..fh~e, .:)o.."' R.e..to..eJ,s N,,c.."eo..\{i,V\ «'ff" ... \yY\i~e.~ ~r \t:, tu.~CW\'\s DESCRIBE POSSIBLE AREAS IN WHICH YOU MAY HAVE A CONFLICT OF INTEREST WITH THE CITY: ,_jov-,e.. SIGNATUR~ ~' Mail or deliver to: City of San Rafael, City Hall, Dept. of City Clerk 1400 Fifth Avenue, Room 209, San Rafael, CA 94901 * Information kept confidential to the extent permitted by law Submit Date: Aug 13, 2019 First Name Middle Initial Last Name Email Address Street Address Suite or Apt City State Postal Code Primary Phone Alternate Phone Employer Job Title City Of San Rafael, Ca Boards & Commissions Profile Which Boards would you like to apply for? Park and Recreation Commission: Submitted Are you a resident of San Rafael Yes No Resident of the City of San Rafael for how many years? 8 Business Address How did you learn about this vacancy? * City Council Agenda Interests & Experiences Do you participate in any civic activities? Yes. My son, husband and I have participated in a wide range of volunteer opportunities during our 8 years living in San Rafael. We have volunteered at the Marin food bank many times, helped restore plants with the Audobon Society through a Parks and Recreation led program and supported residents at the Ritter House and Gilead House. Laurie Etheridge San Rafael CA 94901 IDLab Global Co-Founder Laurie Etheridge Page 1 of 3 r- Upload a Resume List any civic organizations of which you are a member: While working at Levi Strauss I was the executive sponsor of the Women's and Girls community involvement team, which included leading community outreach with teens and disadvantaged women. We partnered with various organizations including Casa del las Madres, Girls Up and Girls Inc. Education: I have a B.S. degree in Business Administration and an MBA in Business Administration. Why are you interested in serving on a board or commission? As a resident of San Rafael and a long-time resident of the Bay Area ( San Francisco prior), I am excited to serve my community. I have been a business professional for 20+ years, leading teams, and bringing products to market. I would enjoy applying these skills to something that helps the greater good, close to home. The Parks and Recreation role specifically appeals to me as I live a very active lifestyle. Also, when I was President of a women's activewear brand, it required continuously considering innovative ways to think about exercise, physical space, and human behavior. Describe possible areas in which you may have a conflict of interest with the City: I see none. Question applies to Design Review Board,Park and Recreation Commission,Planning Commission NOTE: All Design Review Board, Planning Commission and Park & Recreation Commission members are required to file Fair Political Practices Commission Conflict of Interest Statements, which are open to public review. [Resolution # 12129] Demographics (Optional) The demographic information you choose to provide is VOLUNTARY and OPTIONAL and refusal to provide it will not subject you to any adverse treatment. This information will be considered confidential, kept separate from your application and will not be used for evaluating applications or making appointments. The City of San Rafael will use this information solely to conduct research and compile statistical reports regarding the composition of its Board and Commission applicants. Ethnicity: To which gender to your most identify? CV_LAURIE_ETHERIDGE_.pdf Laurie Etheridge Page 2 of 3 How old are you? Laurie Etheridge Page 3 of 3 LAURIE ETHERIDGE 415.608.3475 | Laurieetheridge1@gmail.com PRESIDENT & CHIEF EXECUTIVE OFFICER GLOBAL BRAND BUILDER | OPERATIONAL AND FINANCIAL ASSASSIN| HIGH INTEGRITY LEADER Leading People, Products and Profitability- Positioning Organizations for Peak Performance Visionary team builder leading the design, merchandising and, market launch of best-in-class ideas within billion-dollar omni-channel businesses as well as start-up environments across consumers, categories and countries. Respected go-to- market trailblazer emphasizing speed, scale and storytelling for a consumer-first mindset and a data driven approach- identifying growth opportunities, creating value. Turnaround expert, with a consistent record of transforming through innovation while quickly resolving operational bottlenecks and reversing financial losses. Mission driven, growth driver who formulates and implements effective strategies for exceptional consumer experience and thriving operations while driving significant ROI. Areas of Excellence Strategic Leadership • Product Merchandising and Management • E-Commerce • Brand Management • Executive Presentation Marketing • Buying and Planning • Global Team Development • P&L Management • Operations • Design Thinking SNAPSHOT OF CAREER HIGHLIGHTS ü Award-winning, distinguished leader. Received a 93% CEO approval rating by Glassdoor.com and recognition as 1 of 8 executive leaders throughout 7,000 companies in 2016 for enterprise-wide standout executive team performance by Table Group Consulting. ü Tapped by VF Corporation, to turnaround 10-years of negative profits for Lucy Activewear. Created brand and product vision, restructured and streamlined operations, marketing and e-commerce strategy driving 26%+ revenue growth within 4 years. ü Member of Levi Strauss’ 1st international executive team, globalizing the $1B Levi Women’s business. Built a peak-performing team of 150 product managers across China, South Korea, India, Europe, Australia, South Africa, Latin America and the US. ü Go-to-Market Strategist. Advised 6 diverse start-ups and well-established conglomerates across fashion, fitness, food, cannabis, energy and, technology sectors on merchandising, digital marketing, business strategy and product road map development. STRATEGY AND OPERATIONAL LEADERSHIP CONTRIBUTIONS IDLAB GLOBAL 2017 – Present Co-Founder and Lead Strategist Provide strategic guidance and go-to-market plans on a consultative basis for 6 start-up companies as well as established organizations across wide ranging sectors, including: fashion, fitness, food, cannabis, energy and, technology, beauty and blockchain. As a Board Member, contribute to long-term growth plans for the firm. BARNRAISER 2018 – Present Co-Founder and CEO, Advisor Co-founded mission driven, food-based digital platform connecting small-batch food producers with consumers. Defined product strategy, brand positioning and social referral go-to-market model driving user acquisition on new mobile platform. Successfully attained 1st seed funding of $600K for a Certified B Corp by leading compelling investment pitch development and presentation, positioning Barnrasier as the “Etsy of Food”. VF CORPORATION 2013 – 2017 President of Lucy Activewear Hired to reverse a 10-year loss of the $90M Lucy Activewear brand following its purchase by VF Corporation. In charge of P&L performance and a team of 450 in execution of a complex turnaround strategy across e-commerce, product merchandising and innovation, design, finance, operations, sales, marketing, merchandising and consumer experience. Overhauled operational structure including reduction of retail fleet, introduction of complete digital strategy, and expansion of distribution channels with leading wholesalers including, Dicks Sporting Goods and REI. § Realized 26%+ revenue growth over 4 years in a declining retail landscape, reversing profitability decline from -$12M to -$1M. § Positioned Lucy Activewear as 2nd best performing brand within VF 32 brand portfolio in 2016. Achieved this through product innovation, including design of a 3D printing technique, which was awarded a design patent. § Cultivated new revenue channel opening +600 doors in Dick’s Sporting Goods and 80+ doors in REI, becoming the most successful Women’s activewear brand in REI, outperforming Nike and Under Armour within 3 months. LAURIE ETHERIDGE PAGE | 2 § Created integrated digital and social media strategy including partnerships with PopSugar, Mind/Body/Green. Increased brand fan community scope from 18k to 380k within Instagram and Facebook over 15 months. LEVI STRAUSS & COMPANY 2011 – 2013 Global Senior Vice President of Women’s Merchandising & Design Rehired based on prior successes at Levi, to join the 1st international executive team focused on globalizing the 150-year old company, bringing brand consistency while meeting the unique needs of diversified regions for Levi women’s $1B business. Defined innovation strategy by channel, consumer segment and country. Mobilized diverse 150-person team across China, South Korea, India, Europe, Australia, South Africa, Latin America and the US. Created a unified global product range, standardized product manufacturing while enabling localization and regional pricing strategy. § Drove +4% revenue growth on -43% less product while improving gross profit by 2 points over 2 years through successful implementation of the global product strategy. § Turned around internal perception of the women’s brand and positioned the business for dramatic growth. To date, the women’s business consistently outperforms the men’s business. § Built and lead the 1st Levi’s Women’s global product team of 150, operating high-performing entrepreneurially inspired product and commercial hubs in China, South Korea, India, Europe, Australia, South Africa, Latin America and the U.S. § Spearheaded the “Performance Through Shape” strategy for Levi’s Revel that received a patent for shaping innovation. PERRY ELLIS INTERNATIONAL 2010 – 2011 Senior Vice President of Merchandising & Design Enlisted to manage highly diversified brands within the swim division generating $100M in revenue. Managed a team of 25 in design, product management, planning and sales strategy for 4 distinct brands. § Introduced new designs including, revitalizing the company’s iconic 100+ year old brand Jantzen with a modernized design. QUIKSILVER INC. 2007 – 2010 Senior Vice President, Product Management, Merchandising & Design Roxy/Quiksilver Women’s Brought on board to lead all product aspects of the $380M Roxy business. Managed a 90-person team in design and merchandising across apparel and accessories. Created seasonal product innovation roadmap ensuring pipeline supported delivery of 150 unique products monthly, within 12-month GTM lead-time. Negotiated and managed licensing relationships with 3 partners. § Introduced the 1st technology accessories within the surf brand space, an innovative concept at the time. Negotiated a highly lucrative collaborative licensing arrangement with Apple. § Surpassed sales plan by 86%+ for the launch of Roxy Athletix, the 1st activewear concept within the surf industry. SPEEDO DIVISION OF WARNACO 2005 – 2007 Vice President and GMM Performance and Girls Recruited to revitalize brand and revenue performance of Speedo through the creation of an innovative men’s and women’s sleek style. Led a team of 25 in design, fabric sourcing and production. Spearheaded global strategic product innovation initiatives targeting young, contemporary consumers in specialty swim shops and online sites. § Turned around an outdated brand and catapulted consumer interest by enlisting Michael Phelps as a brand ambassador, winning 8 gold medals in the 2008 Olympics while wearing the new Speedo product. § Sparked +4% growth in a $310M business, gaining unprecedented notoriety while establishing Speedo as a mainstay in the swimwear business. LEVI STRAUSS & COMPANY 1995 – 2005 Merchandising Director, Sourcing Manager, Performance Consultant Served in roles of progressive leadership during 10-year tenure with this denim jean powerhouse. Played integral role in the successful launch of the new ground-breaking Levi’s Global Premium division, including Levi’s RED, Levi’s Vintage Collection and Levi’s Engineered Jeans in North America. Managed seasonal costing, production, inventory and sourcing for 11,000 products. EDUCATION Master of Business Administration (MBA), University of California Berkeley Haas School of Business Bachelor of Science, Business Administration, University of Phoenix Blockchain Strategy Certificate, Oxford University NAME: STREET ADDRESS: CITY OF SAN RAFAEL APPLICATION TO SERVE AS MEMBER OF PARK & RECREATION COMMISSION CITY/STATE/ZIP CODE : _5.::....:.e__=----C-~___,O,,.._L{~q=(.;::t::......!__ ______________ _ RESIDENT OF THE CITY OF SAN RAFAEL FOR 66° YEARS PRESENT POSITION: 'i>Af2.{?.. ':t M?fU"',-i.\-rJ DA.J LpV1.IL-( r 'SS/ Dfo..J'u .. {~ NAME OF FIRM: Ufft'<fZ-l?i.A L-$3 17..-rflz.. BUSINESS ADDRESS : ?f7D /0 br1 IZ. ' CO -~0-J · *E-MAIL ADDRESS: EDUCATION: ~ S u':>I~~ ~-h'4 -~Cl,vt W(-½-(C,1"$lD St-r, .... k uit_LV PARTICIPATION IN THE FOLLOWING CIVIC ACTIVITIES: VP<)Z,t?--l: {lf,,L. C(,)V11vf/~~/uJ"1ri:,,(_ MEMBER oF FOLLow1NG c1v1c ORGANIZATIONS: S™li.--D,11.e:c.ruYL -~ yO'(LJ\J~ ~oc;,,1Jc--1V OF-Ut~ 2-o 11, 2,D i'l3 Zo\1 . ~~i OfuJf .-l--1/kfl1,-.._j ~e;oc,1An.:JAl O {,, ~,.,,/'.Yt ..... :,Vvl ... ~ 2...o I '6 SAtv ~'--U X1·~vt /!J(UL oC, 05Jvf /LA ,vz.c_e . f?\11 • f?i> Sirte4 S Gm YI~ vH (.)Y1S -~ /Zc<-k.e,_ { Cktt Jvr' $ J'k c.e_ 1o 0 4' • , Serv-ed eA.5 etlf?it~t t tr &lc;U (c.Y" 4' 1ecrc.-fz:±t-J . MYREASONSFORWANTINGTOSERVEARE: 1\L l\\/~~ oC-our r o~ulcvl-rt.VLC<,(,f bU'5 v , Lur~ l,v.)'(k.. , k..uu'5 i4 c1~~d,1 , -l1-··Z1_J(;.-cL,.. t al ( ~ CVCi"L 'f -\-{u~s t,ve_ ex_ '.ffe"1evtc..e Po.,Yk'.'..-~ fl.e cv~ev-hc)k_ o(,k ~ PA,L,t¼AJC,('~ -fu ovY- c\u1 l 1 ltve..'S . IA.h-tL.~u4:>t'.w\'-:::. g uiclCi-¾C-? , 1 kel 'Sc-<-¼ · kvl cU,L- o~ {..uu~\ cJu.ss I f vtY--l 1 {-ec...., ld?rM1e,5 ".f clt.t le( ct'-\'€. 1 f3vL )olj b.eu,~ pe,v4-ot-1+ .. DESCRIBE POSSIBLE AREAS IN WHICH YOU MAY HAVE A CONFLICT OF INTEREST WITH THE CITY: ---~ ~ q... lAc-u e_ ~ CclL<_ C-{ 1Cf'7 ck l ~L ¼" ~,,\--l,vl +l__. ~ C l fy . D1:"llographics (Optional) The demographic information you choose to provide is VOLUNTARY and OPTIONAL and refusal to provide it will not subject you to any adverse treatment. This information will be considered confidential, kept separate from your application and will not be used for evaluating applications or making appointments. The City of San Rafael will use this information solely to conduct research and compile statistical reports regarding the composition of its Board and Commission applicants. DATE: Filing Deadline: Date : Tuesday, August 27, 2019 Time: 5:00 p.m . SIGNATURE : Mail or deliver to: City of San Rafael, Dept. of City Clerk City Hall, 1400 Fifth Avenue, Room 209 P.O. Box 151560, San Rafael, CA 94915 *Information kept confidential, to the extent permitted by law. All About Mark Machado Trust Mark Machado to handle the most i111portant real estate decision you will n1ake! "It is all about the consumer. My goal is for the client to feel comfortable, secure and be aware of every nuance during their real estate transaction." Mark was born and raised i n San Francisco. He attended St. Ignatius College Preparatory and then San Francisco State University, where he graduated with a Bachelor of Science in Business Marketing. Mark worked for 15 years in the food and wine industry where he held a few different positions, from Sales Merchandiser to Regional Sales Manager. For the past 35 years, Mark has lived in Marin County. Mark resides in San Rafael with his wife, Linda, where they have raised two sons, Charlie and Daniel. Mark began his real estate career in 2004. For the past four years, Mark is proud to represent Zephyr Real Estate, San Francisco's #1 independent real estate firm. Mark is part of a premium group of agents that strive to elevate Zephyr to #1 in Marin. Machado has received numerous awards during his time in the industry, most notably being elected the 2018 President for the 1350 member Marin Association of Realtors. Currently, Mark is finishing his three year term as a State Director for '\\J the Ca li fornia Association of Realtors. He has also served as a Comm issioner for the San Rafael Park and Recreat ion si nce 2011. Machado has sol d property all over Marin County as well as in San Francisco, Sonoma County and Lake Tahoe. He has represented buyers and sellers with properties ranging from $175,000 to $4.4 million. Nothing is too big or too small. Machado's objective is to be "Your Heartbeat In Real Estate." This means that his clients will be aware of all that is taking place within the transaction and most of all, they will never feel alone. Whether a first t ime buyer or seasoned real estate investor, Mark will take care of every detail. ., Communication is a key component of the real estate transaction and Mark ensures constant and consistent communication. Through email, text and phone, Mark will keep one abreast of al l situations. Machado also belongs to several networki ng groups an d has access to a terrific, professional team . Trust Mark Machado to hand le t he most i mportant real estate decision you w ill make ! Mark Machado • Tel MarkMachado.net • SAN RAFAEL MUNICIPAL CODE Chapter 2.16 - BOARDS AND COMMISSIONS 2.16.020 - Park and Recreation Commission.* A Park and Recreation Commission is created. (Ord. 889 § 4, 1967: Ord. 511) * Park Commission--See San Rafael Charter, Art. III § 52 and Art. VIII § 11. 2.16.021 - Commission membership--compensation. The Park and Recreation Commission shall consist of seven members appointed by the City Council, one of whom may be a councilman. All members of the Park and Recreation Commission shall serve without compensation. (Ord. 1141 § 1, 1974: Ord. 889 § 5 (part), 1967) 2.16.022 - Commission term of office and removal. Members of the Park and Recreation Commission shall serve for a term of four years and shall be subject to removal by the affirmative vote of three members of the council. The terms of office of members of the commission shall be staggered in the manner provided by resolution of the city council. (Ord. 889 § 5 (part), 1967) 2.16.023 - Commission powers and duties. Subject to the direction and control of the city council, as provided in Section 2.04.030 of this code, the powers and duties of the Parks and Recreation Commissioners shall be: To assist in the preparation and adoption of a review annually and revise as necessary a long- range plan for parks including neighborhood parks, community-wide parks, special use facilities and open space lands; To focus public attention upon the need for adequate parks and healthful and creative year- round supervised recreation for all age groups; To assist in promoting the public recreation programs; To solicit to the fullest extent possible the cooperation of school authorities and other public and private agencies interested therein; To assist the Parks and Recreation Director in establishing general policies and procedures in respect to park usage; To review, comment and make recommendations regarding the annual operating budget of the department; To receive periodic reports from the department head concerning the general operations and functions of the department; To perform such other duties as may be prescribed by the council. (Ord. 1131 § 2, 1974: Ord. 889 § 5 (part), 1967) CHARTER OF THE CITY OF SAN RAFAEL ARTICLE III - Powers of the City Section 52. PARK COMMISSION. To establish a park commission and to appoint commissioners thereon, to serve without compensation, with such powers and duties as may be fixed by the council. ARTICLE VIII - Executive and Administrative Departments Section 11. PARK AND RECREATION COMMISSION. There shall be a park and recreation commission appointed by the council, the exact number of which shall be set by ordinance or resolution of the council, one of whom may be a councilman. The members of the commission shall serve for a term of four years, and shall be subject to removal by the affirmative vote of three members of the council. The terms of office of members of the commission shall be staggered in the manner provided by resolution of the council. The park and recreation commission shall exercise such powers and perform such duties as may be prescribed or conferred in this charter or by ordinances of the city. (Assembly Concurrent Resolution No. 121, August 20, 1973: Senate Concurrent Resolution No. 46, May 31, 1967.)