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Home My WebLink AboutCM Census 2020 PPT2020 Census in San Rafael MARIN CE SUS 2020 2 2020 Census Timeline Plan Educate Motivate Activate Count everyone once, only once, and in the right place. Evaluate i( ➔ i( '1arc o c~ober . Census Acn Partnership Ja n uary Bureau Open en a ion special is Begi d .. l1v regional b g,n wor ,ng enumera ion Ques io so ce SUS co munica ions or Census in r e Congress cen ers p ogram Bur~a A la Jan u ary-June-A u g st l"'a· h Se te ber: Cond c Ope 0 Open in -fie l are re a, 1ng Ad re census 208 area Ca vassmg offices ce SUS off ce ➔ i( r b,uary ; Group tv'arc:h . re rs U dat In ernet 10 Leave Self-Respo eg ,ns begin ➔ i( May Apr I Nonre ons e C Followu Day be Ins MARIN CE SUS 2020 ➔ D 31 : appor ,on en cou t to he Pres ident D IMPL1EMENTATION PHASE I re 3 Co plete deliverin e I ric, g Summary 1le s to all sta es (PL 4-71) Key Points ●No citizenship question on the census ●By law your information cannot be shared with any government agency, law enforcement or landlords ●Census data is used to bring federal funds to Marin County for schools, health care, roads and other programs that support residents of San Rafael MARIN CENSUS 2020 How Are Census Data Used? ●Federal funding ●Reapportionment and redistricting ●Civil rights enforcement ●Policy-making and planning ●Business 4 MARIN CENSUS 2020 Why Does the Census Matter in San Rafael? 5 For each person missed in California in the 2020 Census our communities will lose $1000 per person per year for 10 years $4,685,469/year $46,854,690/10 years MARIN CE SUS 2020 6 Census Activity Since countywide census outreach and education efforts began in earnest in February 2019, the Marin Census Staff Team, led by Stephanie McNally of Canal Alliance, have conducted the following community outreach efforts: ●60 presentations ●65 community meetings ●27 trainings ●10 census jobs workshops MARIN CENSUS 2020 MARIN COUNTY RANKS THE 1ST MOST RACIALLY DISPARATE COUNTY IN CALIFORNIA. According to the Race Counts website from the Advancement Project and their partners: MARIN CE SUS 2020 Historically Undercounted Communities A population may be hard to identify, hard to reach, hard to persuade, hard to interview, or perhaps all of these. ●Latinos ●African Americans ●Asian/Pacific Islander ●Native Americans and Tribal ●Middle Eastern/North Africans ●Immigrants and Refugees ●Farmworkers ●People with Disabilities ●Homeless Individuals/Non Conventional Housing ●Veterans ●Seniors/Older Adults ●Children 0-5 ●Households with Limited English Proficiency ●Renters 8 MARIN CE SUS 2020 Marin Hard To Count Outreach focus is communities and individuals least likely to respond based on the California Hard to Count (HTC) Index. 9 Novato (Tract 1022.03) HTC Index: 49 Pop. 5,737 Terra Linda (Tract 1082) HTC Index: 50 Pop. 6,376 Canal (Tract 1122.01) HTC Index: 105 Pop. 7,700 Canal (Tract 1122.02) HTC Index: 66 Pop. 4,607 Marin City (Tract 1290) HTC Index: 79 Pop. 2,686 Hard to Count (HTC) Index ●14 demographic, housing, and socioeconomic variables ●Each variable scored from 0-11 scale ●Total score range: 0-154 (easiest to hardest to count) ●California HTC Index Average: 37 West Marin (Tracts 1311, 1321, 1322, 1330) HTC Index: 20 - 42 Pop. 2,991 MARIN _ CENSUS El V no 11 2020 So oma . 10 Marin Complete Count Committee Structure HOUSING HHS MEDIA GOVERNMENT Complete Count Comm ittee LIBRARY Cross-Sector Leadership EDUCATION BUS INESS CBOs + CANAL MARIN CITY Regiona l Subcommittees Jul -Dec 2079 NOVATO WEST MARIN L ocal Expertise + COMMUNITY OUTREACH LANGUAGE Commun ity AND ACCESS Action Teams J an -May 2020 QUESTION ASSISTANCE CENTERS Trusted Messengers LOCAL MEDIA MARIN CE SUS 2020 Reach All County Residents Barriers to Response 11 Apathy Confidentiality and privacy concerns Digital format Fear and lack of trust MARIN CE SUS 2020 12 Language Startword English COUNT Arabic دادﻌﺗ Chinese (Simplified) 计算在内 Farsi یرﺎﻣﺷرﺳ Hindi जनगणना Japanese 国勢調査 Korean 센서스 Punjabi ਮਰਦਮਸ਼ੁਮਾਰੀ Spanish CENSO Tagalog KABILANG Telugu జనాభా Vietnamese Thống kê dân số ● People who sign up for this text message campaign will receive reminders and helpful information about the census between now and July 2020. ● You will ONLY receive messages about the census. ● UWBA manages the data on a secure platform; your contact information will not be shared with anyone and will be DELETED at the end of the census. 415-338-9887 MY COMMUNITY. MY COMMITMENT. COUNT ME IN FOR MARIN ,_ m ··· BY JOINING THIS PLEDGE CAMPAIGN, L.l:J I support a full, fair and accurate 2020 Census count of everyone who lives in our county MARIN CE SUS 2020 Are My Responses Confidential? 13 ●Extremely strong laws protect the confidentiality of your census response. Title 13 is a federal statute that has existed for decades with harsh consequences for people who violate census confidentiality. Wrongful disclosure can lead to a $250,000, up to 5 years prison or both. ●The Census Bureau is not allowed to share your personal information with anyone, including ICE, police, landlords or any government agencies. ●The Census Bureau cannot share information about you as an individual. MARIN CENSUS 2020 San Rafael Outreach Activities 14 ●Libraries and Recreation Centers will be setting up Questionnaire Assistance Centers (QACs) in all 3 library locations (Downtown Library, Pickleweed Library, Northgate Pop-up) ●Staff trained to provide census support and bilingual services ●The City of San Rafael is utilizing all of its social media and communication networks to motivate residents in census participation ●Promoting Census Jobs with workshops last year and another one coming up on February 8th MARIN CENSUS 2020 Saturday February 8, 2020 Library Pickleweed Community Center 1 - 4 pm MARIN CENSUS 2020 ¡Cuenta Conmigo! Celebremos todos el Censo 2020 Respondamos el Censo 2020 con música, juegos, comida y familia Name of the event: ¡CUENTA CONMIGO Celebremos todos el Censo 2020 Description: Respondamos el Censo 2020 con música, juegos, comida y familia Place: Albert J. Boro Community Center Address: 50 Canal St, San Rafael, CA 94901 Time: 2 to 4 pm Logo: Canal Alliance, Marin Census, City of San Rafael and other partners Deliverables: Digital poster and postcard image good for printing MARIN CE SUS 2020 Thank you! MarinCensus2020.org MARIN CE SUS 2020 When Will Be I Taking the Census? 18 WHAT CENSUS BUREAU WILL SEND IN THE MAIL On or between:You’ll receive: March 12-20 An invitation to respond online to the 2020 Census (Some households will also receive paper questionnaires) March 16-24 A reminder letter If you haven’t responded yet: March 26-April 3 A reminder postcard April 8-16 A reminder letter and paper questionnaire April 20-27 A final reminder postcard before the Census Bureau follows-up in person MARIN CENSUS 2020 Can I Get Help to Answer the Census? 19 ●Available by phone from the Census Bureau to: ○Provide questionnaire assistance for respondents by answering questions about specific items on the Census form or other frequently asked questions about the Census ○Provide an option for respondents to complete a Census interview over the telephone ●Secure locations with technology such as community based organizations, public libraries, schools, etc. that provide assistance to complete the Census online or by paper. MARIN CENSUS 2020 What Will I Be Asked? ●Number of people living in housing unit ●Additional persons staying on April 1, 2020 not included above? ●House ownership or rental ●Telephone number ●Name of each person ●Gender of each person ●Age and birth date of each person ●Hispanic origin of each person ●Race of each person MARIN CENSUS 2020 Is the Census Available in Multiple Languages? HOW LANGUAGES AVAILABLE Internet and Phone ● 12 Non-English Languages for Internet Self Response ● 13 Non-English Languages for Census Questionnaire Assistance: Spanish, Chinese, Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese, Japanese Paper ● English ● Spanish Language Guides Language Glossaries Language Identification Card ● 59 Non-English Languages ● Language Guides include American Sign Language, braille, and large print Census Takers (non-response follow-up) ● English ● Spanish MARIN CENSUS 2020 22 How California Allocates Federal Program Funding Fede a Programs That Al ocate unds to California us·ng Census Data LIHEAP, $ 00 Child Care, $300 Health Center Programs, $600 ction 8 Proj cts, $1,000 Head Start, $1,100 WI , $1,100 Spec. Ed, $1,200 Fo-ster Care, $1, 00 Title I, $1,700 S-CHIP, $1, 00 Highway , $3; 00 e tion 8 Vouch@r , $3, 00 Medicare Part B, $6, 00 f n million dollars -FFY2015) MARIN CE SUS 2020 Why Does the Census Matter in Marin? 23 HTC Region/Tract Population 2010 Non-Mail Return Rate Potential Federal Funding Loss Per Year * Potential Federal Funding Loss over 10 years* Marin City/1290 2686 33.10%$889,066 $8,890,660 Canal/1122.01 7700 32.30%$2,487,100 $24,871,000 Canal/1122.02 4607 19.90%$916,793 $9,167,930 Terra Linda/1082 6376 20.10%$1,281,576 $12,815,760 Novato/1022.03 5737 25.80%$1,480,146 $14,801,460 West Marin/1330+2991 24.80%$741,768 $2,417,680 TOTAL 30,097 $7,796,449 $77,964,490 * For each person missed in California in the 2020 Census our communities will lose $1000 per person per year for 10 years I II II I .I II II II MARIN CE SUS 2020 ___ l __ ~I_I --~I.I ____ I ___ _