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Home My WebLink AboutDRB 2014-10-07 #2Community Development Department -Planning Division Meeting Date : Case Numbers: Project Planner' Agenda Item: REPORT TO DESIGN REVIEW BOARD October 7,2014 SP14-005 '2 Kraig Tambornin~5) 485-3092 SUBJECT: 5800/6000 Northgate Mall Drive (Northgate Mall I Home Goods Sign Program Amendment) -SP14-005; Northgate Mall Sign Program Amendment to allow two (2) 3'6" wall signs along the interior walls of the Home Goods pad building, in addition to an existing permitted 4' tall primary wall sign and a 3'6" frontage sign; APN : 175-060-061; GC Zone; Scott Marcum of J&S Signs for T JX Co, Applicant; Macerich Co, Owner; Northgate Activity Center Neighborhood . BACKGROUND & DESCRIPTION The new Home Goods retail tenant located in the renovated pad building at 6000 Northgate Mall Drive in the Northgate Mall Shopping Center has requested an amendment to the approved Northgate Mall Sign Program (SP07-91 & SP14-001), Staff recently approved a minor modification to allow an increase in the height of the sign letters, from the standard 3'0" allowance to 3'6 n for the street frontage sign and 4'0" for the main entry wall sign . Home Goods requests approval to install two (2) additional 3'6" high wall signs on the interior building walls to prOVide building identification on otherwise blank walls facing the internal mall parking areas. The revised sign request would consist of the following signs : Existing permitted and installed signs (per SP14-001) 1) One (1) 4'0" tall halo-lit individual leUer wall sign above the main building entry (Sign A) 2) One (1) 3'6 u tall halo lit individual letter wall sign on the street frontage (Sign 8) 3) One (1) 12" by 30" aluminum under canopy sign with routed out push-thru lettering (Sign E) Additional Proposed signs 4) Two (2) 3'6" tall halo-lit individualleUer wall signs on the interior facing building walls (Signs C & D) Staff notes that the sign program permits the following signs for the new or renovated exterior facing mall tenants: • 3'0" tall primary wall signs on frontages with push-thru or halo-illuminated individual letters, e 12" tall secondary signs, • 3D tall window signs, and • 6 square foot metal blade sign with routed graphics/logos (See Exhibit 3 -Page 40 of the Northgate Mall Sign Program). The major anchor tenants (Sears, Kohl's and Macy's) are permitted to maintain pre-existing internally illuminated signs on these buildings which exceed the sign number, illumination and size limits established for the rest of the center , Kohl's was permitted to replace 5'7" tall internally illuminated individual letter wall signs on all four sides of the former Mervyns freestanding building . City staff may approve minor changes to the sign program. Major changes require Board review and recommendation . As noted above, staff recently granted approval for a minor modification to the approved sign program allowing Home Goods to install 4'0" tall primary wall sign letters on the store front entry, and a 3'6" tall wall sign on the routed out The amendment was granted scale of building walls. and high quality. with halo-illumination, and one 12" by 30" metal hanging sign with types, including illumination and style, match the sign to allow a larger size letter size, which was "",nu"". and implemented for Home to install one two facades, and a mural sign. This revision approved by the Planning Commission as of a The new Rite Aid on its two building frontages that comply with current sign program. interior building walls, but Aid an interest in pursuing additional signage for its two not pursued such a request to date. DISCUSSION The additional being for Goods store are intended to provide better identification for the pad building. This would specifically be achieved by adding identification onto the blank building walls which the interior parking This type of signage could be found to be in keeping with the existing tenants wall signs (I.e., Macy's, Kohl's and Sears), which have signs on all four building findings required for a Sign Program Amendment are as follows: A. Design Continuitv common design theme B. All of the placement, letter type; C.-All of the ~lrt"a.f'I so that all signage has a consistent and utilizing common materials, colors and illumination. one or more common design elements illumination, sign type, sign shape, letter nY'r,rvr,oTl'l are in and scale with the materials, as and of the buildings and properly improvements they identify, encouraged, reflective, etc.); D, The amount and "";;,re,.""",,, property and improvements, as well as NEIGHBORHOOD CORRESPON NeE rlQ.(~lrln standards specified in Section 054 building and area, non- program is in scale with the subject surrounding area, the proposed amendment given maU shopping center with regard to the additional signs would only mall customers. The Board is asked to Prior to the meeting a public meeting property owners and neighborhood associations within 2 CONCLUSION Staff reco mmends approval of the request as presented , or with m odifications made in response to any further d iscuss ion or recommendat ions of t he Board . EXHIBITS 1 . Vicinity Map 2. Northgate Mall Sign Program Exce rpt 3. Proposed Home Good Sig n s (SP14-005) -Copies Provided to ORB Members Only cc: Scott Marcum , J & S Signs T JX Co., Tenant Mace r ich , Owne r 3 Exhibit 1 . Vicinity l\t1ap: 5800 Northgate Drive (Northgate Mall) J~""r,,' 'I/U~ '. /l ./ I N <;1\ SIGANGE AND GRAPHICS (continued) EASl-ELEVATION SIGN 3Ta 3 EAS"TElEVAt"?!:! I~_~ " '-"_rH~otJ) SIGN AREA 21 SF MAX ftF.R 'F.HN(f THA'tStOC.~O i lGN • fIL.. .. tl6l<iSliCX,.O S K:.'.j~ 10 0: ~Il( r~':O'SJt,IC 0'11 SC'.!ILW1lll£.AJ UC:Vl , Exterior Sign Pro!Jram aa-a l a -lEal B i I ! 1 B8!B8! I BaB6 [EjEil l ,-"-~ I . \ If I Illn: In· :\ I~--l\ r= D II:! I I 'll I "J r \f I I I , .1 . I , I . '. 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