HomeMy WebLinkAboutCC Board of Library Trustees InterviewsSpecial Meeting
Agenda Item No: 2
Meeting Date: November 30, 2020
SAN RAFAEL CITY COUNCIL STAFF REPORT
Department: City Clerk
Prepared by: Lindsay Lara, City Clerk City Manager Approval: ______
TOPIC: BOARD OF LIBRARY TRUSTEES INTERVIEWS
SUBJECT: INTERVIEW APPLICANTS AND MAKE APPOINTMENT TO FILL ONE
UNEXPIRED FOUR-YEAR TERM ON THE BOARD OF LIBRARY
TRUSTEES TO THE END OF APRIL 2023 DUE TO THE RESIGNATION
OF CLAUDIA FROMM
RECOMMENDATION:
Interview the following applicants and make an appointment to fill one unexpired four-
year term on the Board of Library Trustees to the end of April 2023.
Name
Ava Farab
Costi Quffa
Eric Han
Natalie Long
BACKGROUND:
The term of Claudia Fromm was set to expire at the end of April 2023, but staff received
a resignation by email on October 17, 2020. On October 27, 2020, the City Clerk’s
Office called for applications to fill one vacancy on the Board of Library Trustees.
Eighteen (18) applications were received in the City Clerk’s Office by the deadline of
Tuesday, November 10, 2020; however, three of the applicants lived outside of City
limits and were ineligible. Due to the volume of applications received, a subcommittee of
the City Council carried out an initial review of the fifteen applications and selected four
to be interviewed by the full City Council.
The Board of Library Trustees is an advisory board that meets monthly with
responsibility to provide support to library administration, work to support the process for
a new library, serve as advocates for the Library to the City Council, and help increase
the visibility of the Library in the community. Meetings are held on the second Tuesday
of each month at 6:00 p.m. at the Downtown San Rafael Library, Library Meeting Room,
San Rafael, California 94901; however, due to COVID-19, the Board of Library Trustees
will meet virtually until in-person meetings resume.
____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting: November 30, 2020
Disposition: Appointed Eric Han to the end of April 2023
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
ANALYSIS:
The deadline for submitting applications was November 10, 2020, and the City Clerk’s
Office received eligible 15 applications; however, due to the volume of applications
received, a subcommittee of the City Council carried out an initial review of the fifteen
applications and selected four to be interviewed by the fu ll City Council. Staff
recommends the City Council interview the four eligible applicants and make an
appointment to fill the unexpired term of Claudia Fromm to the end of April 2023.
FISCAL IMPACT: There is no fiscal impact associated with this action.
COMMUNITY OUTREACH:
The call for applications for the Board of Library Trustees was advertised through mass
email notification, Canal Alliance, the City website, Nextdoor and Facebook social
media platforms.
RECOMMENDED ACTION:
Interview the four applicants and make appointment to fill one unexpired four -year term
on the Board of Library Trustees to the end of April 2023.
ATTACHMENT:
1. Four (4) applications
2. Resignation Letter
3. Board of Library Trustees Municipal Code Section 2.16.030
Boards and Commissions Application
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Q1
Contact Information
First and Last Name Ava Rahimi Farab, Assoc.AIA, M.Arch, LEED AP BD+C
Address
Address 2
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q2
What Board would you like to apply to?
Board of Library Trustees
Q6
How long have you lived in San Rafael?
4.5 Years
Q7
Business Information
Company Dorman Associates, Inc.
Address 229 Flamingo Road
City/Town Mill Valley
ZIP/Postal Code 94941
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COMPLETECOMPLETE
Collector:Collector: Web Link 1 Web Link 1 (Web Link)(Web Link)
Started:Started: Monday, October 26, 2020 10:35:44 AMMonday, October 26, 2020 10:35:44 AM
Last Modified:Last Modified: Monday, October 26, 2020 11:05:24 AMMonday, October 26, 2020 11:05:24 AM
Time Spent:Time Spent: 00:29:4000:29:40
IP Address:IP Address: 70.36.195.3570.36.195.35
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Boards and Commissions Applic ation
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Q8
How did you hear about this vac ant position?
City Manager's Newsletter
Q9
Do you partic ipate in any c iv ic ac tivities? If s o, what are they?
As a member of AIA, USGBI, and NAEYC, I am involv ed in design and cons truction of many non-profit c hildcare centers &
educational fac ilities throughout the Bay Area.
Q10
Lis t any civ ic organizations of which y ou are a m ember:
- NAEYC
- AI A
- USGBI
Q11
Education:
Master of Arc hitec ture (M.Arch)
Univers it y of Michigan,
Taubman College of Archit ecture & Urban Planning, Ann Arbor,MI
Bachelor of Sc ienc e in Arc hitec t ure
IKIU, Sc hool of Arc hitec ture & Urban Planning, Qazv in, Iran
Q12
Why are you interested in s erving on a board or c om m iss ion?
I have a pass ion for book s and libraries, and hav e always been inv olved with libraries in one way or another. I have worked for three
y ears at my undergraduate Univ ersity 's cent ral library and s tarted t wo s maller libraries later after graduation.
I believ e in the trans f ormat ional power of libraries , especially the role that early engagement with book s and dev eloping reading habits
play in the liv es of y oung children and teens . That is one foc us of my work for non-profit c hildc are c enters , where creat ing engaging
and inv iting reading spac es is a priorit y.
I am als o a believer in civ ic engagement and how hav ing more people with div erse back grounds could bring attention to iss ues of
ac c ess for les s adv antaged demographics in our city.
Our current s ituation with t he Covid-19 pandemic could be a cataly st to bring more acces s to the library res ourc es for different groups.
Q13
Describe pos sible areas in whic h you may have a conflict of interest with the City:
I c annot t hink of any at the moment.
Boards and Commissions Application
3 / 3
Q14
Upload your resume.
AVA FARAB _ CV.pdf (176.7KB)
Q15
Ethnicity
Other (please specify):
Q16
To which gender do you most identify?
Q17
How old are you?
Page 4: Demographics
AVA RAHIMI FARAB
Assoc.AIA, LEED AP BD+C
PROFILE
NAME
Ava Rahimi Farab
ADDRESS
,
San Rafael,
CA, 94901
PHONE
EMAIL
LinkedIn
www.linkedin.com/in/avarahimifarab/
EXPERIENCE
EDUCATION
TECHNICAL SKILLS
VOLUNTEERING
Master of Architecture
University of Michigan,
Taubman College of Architecture & Urban Planning, Ann Arbor,MI
Thesis Advisor: Keith Mitnick
Bachelor of Science in ArchitectureIKIU, School of Architecture & Urban Planning, Qazvin, IranInternational University of Imam Khomeini (IKIU)
Summa Cum Laude
Thesis Advisor: Dr. Gorji Mahlabani
2014-2016
2008-2012
Dorman Associates, Mill Valley, CA
Project Manager & Children’s Spaces Lead: Project manager & lead designer on multiple educational and learning center projects including two child development centers for Stanford University and other educational archi-tecture for children.
Lundberg Design, San Francisco, CASpring externship - as part of the University of Michigan’s program
University of Michigan, Ann Arbor, MI
Research Assistant: Collaborated with Professor Sean Ahlquist with his re-search through the use of a large-scale CNC knitting machine for the design & fabrication of pre-stressed lightweight structures and innovations in textile-re-inforced composite materials & sensory-responsive environments addressing challenges which face children with learning difficulties & autism.
Harmony, Furniture & Interior Design, Tehran, Iran Designer: Worked on the design and interior decoration, produced plans, digi-tal drawings and construction documents of company’s new main showroom with more than 20,000 square meter retail space, and other spaces .
Designer: worked at the company’s architecture office responsible for design of the company’s retail stores, factories, and other related buildings. Worked as the main architect on “Harmony central office building” (2013) which won many national awards for the best workspace design of the year.
Dimella Shaffer Architects, Boston, MASpring externship - as part of the University of Michigan’s program
IKIU Central Library, Qazvin, IranArchives Project + Front Desk: After working at the front desk, initiated the Archives Project, which involved a group of trained volunteers to scan valuable books and old documents to be available online throughout the university›s library system. The project made tens of books available online, where previously only authorized personnel & select students had access to the old books archive.
2015 Summer
2015 March
2009-2012
2012-2014
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Lightroom
CorelDraw
Corel Photo-Paint
Microsoft Project
3ds Max
AutoCAD
Rhinoceros
ArchiCAD
SketchUp
GRAPHIC DESIGN
ARCHITECTURAL
Revit
Maya
V-ray
Maxwell
T-Splines
Grasshopper
TopMod
Premiere Pro
After effects
Microsoft Office
M1-Plus
Processing
PROJECT MANAGEMENT
FILM/EDITING
GENERAL
CNC KNITTING
PROGRAMMING
• Hope Children’s Library Started a local children’s library for migrant Afghan children in Karaj, Iran. The library was established with small funds relying on volunteers & continues to grow with book donations.
•Harmony Library Started a decentralized workplace library for Harmony Co. in Karaj, Iran. The library was brought online with a rotating inventory traveling between the company’s different departments, factories, and showrooms.
2013
2014
LOVER OF BOOKS
2015- April 2016
2016 March
2016 August-
(Ongoing)
PERSIAN
Native
Proficiency
ENGLISH
Full
Professional
Proficiency
ARABIC
Limited
Working
Proficiency
TURKISH
BASIC
MEMBERSHIPS/ INVOLVEMENTS
NAEYC - National Association for the
Education of Young Children
AIA - American Institute of Architects
USGBI - U.S. Green Building Council
LANGUAGES
- Avid Reader
- Libby User
- Former University Library Employee
- Started Hope Children’s Library
- Started Harmony Company’s Library
- Believer in The Role of Books & Form-
ing Early Reading Habits in The Lives of
Young Children & Teens
Boards and Commissions Application
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Q1
Contact Information
First and Last Name Costi Quffa
Address
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q2
What Board would you like to apply to?
Board of Library Trustees
Q6
How long have you lived in San Rafael?
2 years
Q7
Business Information
Company NA
Q8
How did you hear about this vacant position?
Other (please specify):
My wife who works for the city of San Rafael
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Collector:Collector: Web Link 1 Web Link 1 (Web Link)(Web Link)
Started:Started: Tuesday, November 10, 2020 10:19:45 AMTuesday, November 10, 2020 10:19:45 AM
Last Modified:Last Modified: Tuesday, November 10, 2020 10:56:35 AMTuesday, November 10, 2020 10:56:35 AM
Time Spent:Time Spent: 00:36:4900:36:49
IP Address:IP Address: 160.34.93.172160.34.93.172
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Boards and Commissions Application
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Q9
Do you participate in any civic activities? If so, what are they?
I was on the board of Sharon Art Studio in San Francisco for more than 2 years. I have also volunteered to do work at various parks
mostly pick up trash or doing other manual labor.
Q10
List any civic organizations of which you are a member:
City of San Rafael volunteer program
Q11
Education:
BS in mechanical engineering from Columbia University
BA in general studies from Earlham College
Q12
Why are you interested in serving on a board or commission?
I want to be more involved in the San Rafael community. I want to volunteer more of my time to help the community. I would also like
the experience of being on the board and learning from process.
Q13
Describe possible areas in which you may have a conflict of interest with the City:
My wife (Catherine Quffa) works for the city of San Rafael, but she checked with work and there is no conflict of interest ther. I also
work for Oralce as technical project manager, but I work with Utility companies on energy efficiency IT projects. I do not work with
government.
Q14
Upload your resume.
Costi Quffa- Resume-11-10-2020.pdf (131.4KB)
Q15
Ethnicity
Q16
To which gender do you most identify?
Page 4: Demographics
Boards and Commissions Application
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Q17
How old are you?
COSTI H. QUFFA
San Rafael, CA 94901 ∙ ∙
PROFESSIONAL EXPERIENCE
Oracle-Opower, San Francisco, CA, January 2016-Present
PG&E Senior Client Success Manager – Enterprise Software
• Lead a cross-functional software delivery team dedicated to PG&E, managing a number of
software implementation projects with strict timelines.
• Serve as a trusted advisor working with PG&E to achieve their program objectives, ensure
contractual compliance, track energy savings progress, present results, and make
recommendations to achieve program success.
• Successfully implemented multiple PG&E/Opower software deliveries including PG&E’s new
electric vehicle (EV2A) rate and enabling CCA customers to access PG&E’s Opower products.
• Assign resources and prioritize work to ensure focus on details while maintaining larger scope
and ensuring project implementation to client contractual specifications and deadlines.
• Foster effective decision-making and operational excellence by building relationships and
helping internal teams understand client priorities.
• Maintain consistent and frequent communication with PG&E stakeholders and teams to ensure
efficient project implementation, review ongoing needs, provide timely solutions to help achieve
success, and drive adoption of Opower products.
Vigilent, Oakland, CA, 2014-2015
Solutions Engineer
• Built innovative energy efficiency and business case models utilizing Vigilent’s dynamic cooling
control product and securing sales to five data centers with annual energy savings of over 1
million kWh and $800,000 in revenue.
• Managed projects for a large telecom customer with over 30 Vigilent systems throughout the
United States. Assessed additional customer sites and generated sales quotes and proposals for
over $2 million worth of new equipment, software, and value-added upgrades.
• Secured Vigilent’s first project in South America, worth $364,000 in revenue. Overcame client’s
initial concerns about the suitability of the technology by taking a user-based approach to
identify the client’s needs and by tailoring the sales pitch to specifically showcase the
technology’s strengths, long-term value, and ability to meet the needs of the facility versus a
competitive product.
• Generated over $4 million in sales, making up 26% of the total 2015 sales target. Increased sales
to revenue speed by leveraging my mechanical engineering experience to quickly identify and
survey whether mission critical facilities were suited for Vigilent’ s technology.
EnerNOC, San Francisco, CA, 2012-2014
Energy Engineer / Program Administrator
• Administered three industrial energy efficiency rebate programs for two utility companies
(Southern California Edison and Duquesne Light). Implemented various energy efficiency
measures involving different industrial process, including paper production, metal recycling,
plastic blow molding, mineral extraction, and fractional distillation resulting in 24.3 million
kWh of energy savings and over $1.5 million in revenue.
• Identified over 50 potential energy efficiency measures in client facilities. These included
lighting controls, efficient lighting technology, compressed air leak remediation, compressed air
retrofits, over sizing condensers, and retrofitting equipment with variable frequency drives.
Collected site data and produced feasibility studies for each identified efficiency measure,
securing over $2 million dollars of client incentives which were verified using the International
Performance Measurement and Verification Protocol.
• Lead a team of engineers to successfully complete the company’s largest NYC LL87 building
portfolio energy audit in 2014. The team completed over 50 multifamily building energy audits
covering over 2.5 million sq.ft. Identified energy, water, and air quality measures to improve the
efficiency of the surveyed buildings. The reports provided benchmarks for each building using
Energy Star’s portfolio manager as well as cost analysis and implementation guidance.
• Secured more than 15 new clients and over $200,000 in additional revenue by creating a
complementary compressed air leak detection service. This service was designed to meet a client
need and helped EnerNOC attract new business. Identified additional energy efficiency
opportunities during the leak detection service.
Altanova Energy and Sustainability, Long Island City, NY, 2009-2012
Energy Engineer
• Managed LEED implementation for five new construction projects, including a data center, a
multifamily building, two hotels, and a light manufacturing facility. Focused on measures that
increased occupant and employee health such as increasing lighting quality, daylighting, and
avoiding the use of materials with high amounts of VOCs and formaldehyde. One data center
achieved LEED Gold and a PUE of 1.28; the remaining buildings achieved LEED Silver.
• Used simulation software (eQUEST) to build over 15 whole-building energy models of new
multifamily, commercial, industrial, and data center construction projects, providing data
driven guidance to multidisciplinary construction design and LEED teams. The models were
also used to obtain New York MPP and New Jersey P4P certifications. Achieved incentives
totaling over $500,000 from an approximate 30% reduction in energy use as compared to an
ASHRAE 90.1 2007 Appendix G baseline.
• Simulated six photovoltaic systems, each over 50 kW of power, to guide clients through various
technologies available on the US market. Conducted analysis to investigate a number of
efficiency parameters, system installation costs, and utility incentives. The guidance lead to the
purchase of two photovoltaic systems resulting in a 100 kW roof top system.
EDUCATION
Columbia University, Fu Foundation School of Science and Engineering, New York, NY
BS in Mechanical Engineering, 2007- 2009
Earlham College, Richmond, IN
BA in Pre-Engineering Studies, 2004- 2007
SKILLS
Language: native English and Arabic speaker.
Computer skills: MS office, Salesforce, PRO/E, Air Master +, eQUEST DOE-2, and RET-Screen.
Certifications: Engineer in Training (EIT), LEED GA, Certified Energy Manager (C.E.M.).
Boards and Commissions Application
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Q1
Contact Information
First and Last Name Eric Han
Address
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q2
What Board would you like to apply to?
Board of Library Trustees
Q6
How long have you lived in San Rafael?
14 months
Q7
Business Information
Company Federal Reserve Bank of San Francisco
Address 101 Market St
City/Town San Francisco
ZIP/Postal Code 94102
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Last Modified:Last Modified: Sunday, November 08, 2020 3:13:31 PMSunday, November 08, 2020 3:13:31 PM
Time Spent:Time Spent: 00:30:5300:30:53
IP Address:IP Address: 162.235.141.32162.235.141.32
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Boards and Commissions Applic ation
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Q8
How did you hear about this vac ant position?
Community Center / Library
Q9
Do you partic ipate in any c iv ic ac tivities? If s o, what are they?
Volunteer reading buddy at the Pickleweed Library. And as most, v oting. In previous communities I have been a part of , I have
v olunteered wit h Big Brothers programs, mentored students , and fundraised for caus es.
Q10
Lis t any civ ic organizations of which y ou are a m ember:
Not currently, unles s you c ount my v olunteering as a c ivic organiz ation.
Q11
Education:
Highes t level educ at ion is two Masters degrees : 1) an MBA f rom the Univers it y of Texas - Aus t in and 2) an MSE in Engineering
Management from the Univers ity of Southern California.
Q12
Why are you interested in s erving on a board or c om m iss ion?
While my motivations are multi-f aceted, there are three key reasons I have a deep interes t in s erving on the Library Board of Trus t ees
for the c it y of San Rafael:
1) I want to s erve my loc al community. My wife, s on, and I only recently mov ed into San Rafael, but we have been part of Marin and of
the Bay Area f or almost 8 years . We mov ed to San Raf ael becaus e we wanted to s et root s and rais e our family here. And in doing so,
I'd like to help be a part of the c ommunity and be part of helping to shape its future. I hav e always felt a drive to serv e, and have s pent
ov er half my c areer in public s ervice, as well as t aken part c ommunities where I liv e.
2) The position in particular is of interest to me. As a c hild as far back as I c an remember, I s pent ev enings after school and Saturday s
at t he public library in my homet own. I hav e fond and c omfort ing memories of getting los t in s tories, reading about the world, doing
homework, and even getting my bas ic fundament als in numbers and organiz at ion as I pieced together the dewey dec imal s y stem t o
find book s. An opportunity to be an advoc at e for t his s y stem to fut ure generations is the least I could do for all it gav e me.
3) As we set roots, I also acknowledge how muc h of my pers pec tiv e is s haped through my two year old s on. As we ex plore t he public
library and other serv ices t hrough a c ustomer's lens and my back ground in problem solv ing and strategy, I believ e it helps me come
with fres h, innovativ e, and prac t ical ideas to help serv e our c ommunity now and in the future.
Q13
Describe pos sible areas in whic h you may have a conflict of interest with the City:
None that I am aware of.
Boards and Commissions Application
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Q14
Upload your resume.
Eric Han Resume (2).pdf (747.8KB)
Q15
Ethnicity
.
Q16
To which gender do you most identify?
Q17
How old are you?
Page 4: Demographics
Eric Han
S t r a t e g i c O p e r a t i o n s a n d C h a n g e L e a d e r
Corte Madre, CA
LinkedIn
CAREER PROFILE
Transformational senior business leader offering strong performance in change management, business operations, organizational
development, and full life cycle project/program management in both the public and private sectors. Strong communicator with verified
success in securing buy-in for critical change and continuous process improvement initiatives. Highly skilled in leading multiple
simultaneous small- to large scale projects, from inception through completion, while utilizing creative cost-reduction strategies.
Effectively led all hiring, staffing, and employee development efforts while building high-performance teams that consistently meet and
exceed organizational objectives. Successfully works with all levels of internal and external stakeholders while driving team members to
maximize their potential as top performers. Passionate about driving world-class strategies that encourage long-term business growth.
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CORE COMPETENCIES
Strategic Business Operations Leadership
Project and Program Development/Management
Project Scope, Plans, Timelines, Schedule, and Delivery
Process Reengineering and Improvement
Recruiting, Staffing, Coaching, and Mentoring
Training, Team Building, and Employee Development
Metrics, Insights, and Business Growth Drivers
Organizational Development
Data, Financial, and Solutions Analysis
Change Management and Cultural Transformation
Strategic and Tactical Planning
Business Partnerships and Relationship Management
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PROFESSIONAL EXPERIE NCE
Federal Reserve Bank of San Francisco | San Francisco, California | 12/2018—Present
Joined 2nd largest district of US Central Bank to help lead cultural and organizational transformation of mission driven organization.
Change and Strategy, Senior Manager
Lead the organization’s change management team supporting major strategic and transformation initiatives with change strategy,
planning, execution, and organizational readiness.
Key Contributions and Accomplishments:
Led change strategy and execution of new career management and development framework impacting entire organization,
including design and execution of leader alignment workshops, change communications, creating content and visuals, engagement
program design and execution, measurement and sustainment plans, and stakeholder experience maps.
Designed and deployed an employee listening strategy giving organization tangible measures to improve and impact employee
experience, linking employee experience across key moments, giving capabilities to front line managers to assess survey results and
take action, and set long-term vision and roadmap for organization.
Organized and executed nation-wide multi-day Change Practitioner conference by developing agenda, identifying speakers, drafting
talking points, coordinating graphics and content, leading support, and designing participant experience.
Constellation Brands, Inc. | Napa, California | 11/2017—12/2018
Joined Fortune 500 leader in total beverage alcohol to lead efforts in operations strategy, finance strategy and project management.
Operations Strategy, Project Manager
Lead the project management, data/financial analysis, and business operations initiatives for a leading producer of high-end premium
wine and spirits. Develop and drive a company-wide operations strategy and program management process and framework.
Key Contributions and Accomplishments:
Reduced capital spending by approximately $4M, and overall spending by over $1M, by creating a data toolkit and financial
management process for key winemaking materials.
Decreased risk on over $200M of finished goods and WIP materials after redeveloping, leading, and managing the annual
inventory process.
Successfully drove approval of the IT system, with 26% 10-year IRR, by researching and developing the business case and effectively
coordinating with key stakeholders across multiple business units.
Delivered key insights to executive leaders, into complex strategies and progress towards key objectives, through proactive
leadership of the annual operations strategy review, resulting in improved ability to make critical long-term decisions.
Eric Han | Page 2
Federal Bureau of Investigation | San Francisco, California and Washington D.C. | 08/2010—11/2017
Joined premier law enforcement agency combining investigations, operations, and intelligence analysis, as a special advisor and internal
management consultant. Earned multiple promotions to higher level roles due to exceptional performance.
Administrative Officer, San Francisco, California (06/2016—11/2017)
Served on the senior leadership team, for an 800+ division across 12 locations, leading a staff of over 120 in business operations,
strategy, and professional services. Entrusted to manage all day-to-day business operations. Drove organizational transformation in
hiring/staffing, employee development, and process development/improvement, establishing cultural accountability and trust.
Key Contributions and Accomplishments:
Increased employee engagement over 300% per new hire, while doubling acceptance rates, earning widespread recognition across
the division. Completely reengineered the recruiting process using advanced technology solutions, a meritocratic process, and a
transparent, consistent, and data-driven framework.
Significantly improved transparency, establishing service reliability while increasing user traffic, by transforming an ad-hoc and
almost nonexistent business and administrative process to a centralized platform of universally accessible information.
Reduced required bureaucratic touch points and approvals by 50% while improving insight to near real time (from a two-week
lag) after creating and implementing a budgetary procurement and financial control process for $1.75M in funding.
Special Assistant, San Francisco California (03/2013—06/2016)
Served as the chief of staff and strategy, entrusted to lead the day-to-day executive priorities, develop strategic business/operational
initiatives, and drive the implementation and transformation of special projects.
Key Contributions and Accomplishments:
Substantially improved the employee culture, reducing organizational risk and right-sizing/aligning the organization, by developing
and executing a transformational strategy and roadmap through data analysis and collaboration with over 200 personnel.
Secured buy-in for a $10M office renovation, by driving the shift from traditional facility space to ‘design thinking’ methods by
building partnerships with top academic programs and clearing numerous bureaucratic hurdles.
Finished in the top 10 every year (out of 56 divisions), including a top 3 finish in final year, by effectively implementing and leading
the program management strategy for all San Francisco division programs, operations, strategy shifts, and administrative functions.
Significantly reduced organizational risk by proactively addressing key issues in collaboration/information sharing. Implemented a
public-private engagement program, with seven dedicated cross-functional personnel, managing dozens of relationships with
critical private sector partners. Efforts served as the premier model that FBI headquarters utilized for a nationwide rollout.
Special Advisor, Washington D.C. (08/2010—03/2013)
Acted as the business strategy and internal management consultant for senior executives at FBI headquarters. Led key projects in
enterprise software implementation, strategy development/execution, internal audits, and human resources initiatives.
Key Contributions and Accomplishments:
Eliminated $2M in costs, from the annual telecommunications budget, and improved program management efforts by leading
comprehensive reviews in all telecommunications operations, determining critical functions and centralizing program oversight.
Reduced required budget by 20% in first year by successfully leading the strategy development and system implementation for
building operations and real estate portfolio management; serving over 200 users in in over 500 facilities.
Achieved human capital goals, doubling new hires from previous year by leading an MBA recruiting initiative for the prestigious
FBI Special Advisor program. Coordinated information sessions and interviews with FBI executives.
Cut oversight procedures in half after effectively reengineering the operational and business performance audit processes and
aligning it with the organizations program management system.
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ENTREPRENEURIAL EXPE RIENCE
PopScreen | Houston, Texas (2009)
Business Development and Operations MBA Intern
Played integral role in a web 2.0 startup to help company reach Series A funding goal. Created advanced business plan and financial
statements. Developed framework and structure for financial planning
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EDUCATION
Master of Business Administration, University of Texas McCombs, Austin, Texas (2010)
Master of Science in Engineering, University of Southern California, Los Angeles, California (2006)
Bachelor of Science in Engineering, University of Michigan, Ann Arbor, Michigan (2003)
EARLIER PROFESSIONAL EXPERIENCE
Lockheed Martin Corporation, Aeronautics | Fort Worth, Texas (08/2003—08/2008)
Joined company as an aeronautical engineer and was promoted to multiple roles and ultimately to Senior Consultant, Engineering.
Selected as one of a few key consultants deployed to sister companies to lead, engineering operations for the aircraft programs.
Senior Consultant Engineering (03/2006–08/2008)
Led day-to-day operations for a 10-member global engineering team, including customer and supply management. Resolved three-
week reporting lag for critical engineering data, in $6B program, through implementation of a high-level software solution.
Aeronautical Engineer (08/2003–03/2006)
Served in a series of progressive roles, ranging from engineer to deputy manager, for a 20-member engineering team. Developed and
implemented advanced training curriculum, resolving the company’s training deficiencies. Chosen as one of eight people (from a pool of
hundreds) to join the engineering leadership development program, graduating from program in 2006.
Boards and Commissions Application
21 / 37
Q1
Contact Information
First and Last Name Natalie Long
Address
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q2
What Board would you like to apply to?
Board of Library Trustees
Q6
How long have you lived in San Rafael?
7+ years
Q7
Business Information
Company NML Associates
Address 42 Ross Valley Dr
City/Town San Rafael
ZIP/Postal Code 94901
#8#8
COMPLETECOMPLETE
Collector:Collector: Web Link 1 Web Link 1 (Web Link)(Web Link)
Started:Started: Friday, November 06, 2020 5:20:08 PMFriday, November 06, 2020 5:20:08 PM
Last Modified:Last Modified: Friday, November 06, 2020 5:26:01 PMFriday, November 06, 2020 5:26:01 PM
Time Spent:Time Spent: 00:05:5200:05:52
IP Address:IP Address: 73.70.78.24873.70.78.248
Page 1
Page 3
Boards and Commissions Application
22 / 37
Q8
How did you hear about this vacant position?
Community Center / Library
Q9
Do you participate in any civic activities? If so, what are they?
Not really (yet); am active on our school's diversity team
Q10
List any civic organizations of which you are a member:
Ross Valley Charter - Diversity & Inclusion Committee
Q11
Education:
BS Business; MBA Kellogg Graduate School of Mgmt
Q12
Why are you interested in serving on a board or commission?
I'm eager to gain experience on boards and I can't think of a better organization to support that our amazing Marin County Libraries. I'd
like to continue to fight for racial equity.
Q13
Describe possible areas in which you may have a conflict of interest with the City:
None.
Q14
Upload your resume.
Resume_NML_2020_SRLibraryTrustee.pdf (183KB)
Q15
Ethnicity
Page 4: Demographics
Boards and Commissions Application
23 / 37
Q16
To which gender do you most identify?
Q17
How old are you?
As a well-versed, strategic product manager with a passion for technology and
humanity, I live to align, cultivate, and propel teams forward towards a mission-
driven goal for sustainable change.
GLOBAL PRODUCT LEADER NATALIE M LONG
C ONT A CT
Phone
Email
SUMMARY
Linked In
linkedin.com/in/natalielong
• Roadmap & product strategy
• Building platforms & web apps
• Integrating third-party software
• Customer journey mapping
• Business model canvas
• Managing collaborative, inter-
disciplinary, multicultural teams
• Project & program management
• Managing remote/offshore teams
• Partnerships & account management
• Stakeholder engagement
• Business process re-design
• E-commerce
• Internationalization [I18n]
J I D
EXPERIENCE
S KILLS
Product Management Consultant (Freelance work)
NML Associates / San Rafael, CA / 2012 - Present
• Earn & Learn – Led visioning session to re-evaluate business model & clarify go-to-
market strategy. Guided enhancements to Salesforce collaboration platform which
delivers cross-sector, work-based learning opportunities. Efforts helped E&L expand
into Monterey & Santa Cruz counties and push E&L to over $1M in revenue.
• MIRA Fellowship – Researched and prototyped CRM/Donor management tools for
startup nonprofit. Supported fellows’ “reframe” ideation process at onsite kickoff.
• Little Lotus Baby / Embrace Innovations – Forged corporate partnerships for
#CompaniesGiveLove program (EY & method). Advised on marketing, growth, and
channel strategies.
• ella health – Performed in-depth analysis, research, business case, and financial
model for dermatology services as a potential new service offering.
• Online boutique retail concept – Defined platform requirements for a mission-
driven e-commerce startup, and partnered with design on branding concepts.
Sr. Director, Product Management, International
Snapfish by HP / San Francisco, CA / 2004 - 2012
• Managed global product development team (15 direct reports, 5 agile teams) that
built and managed Snapfish’s 20 country sites and fueled Int’l revenue growth.
Guided entire 65-person contract development team in Hyderabad.
• Led end-to-end design and build of scalable Int’l platform including localization,
payment and fulfillment integration, and site redesign. Launched 18 countries in
first 18 months contributing $30M+ in revenue.
• Partnered with region GMs during European expat assignment to gain customer
insight, ensure rapidly evolving roadmap alignment, and establish communication
channels for ongoing product development.
• Conducted extensive qualitative user research in four European markets to identify
cultural differences in attitudes and preferences for online photo sharing and
printing, and to verify Snapfish business model applicability.
NATALIE LONG
GLOBAL PRODUCT LEADER
EXPERIENCE ( C ONTINUED ) PASSIONS
Events Team Co-Chair
Conscious Capitalism Bay Area
2017 - 2018
LANGUAGES
Spanish
Conversational
EDUC A TION
VOLUNTEERISM
Program Manager
The Taproot Foundation
2001 - 2004
Fellow (mid-career, social impact)
MovingWorlds Institute
2019 - 2020
Senior Associate
Pinnacle Rock Associates / Emeryville, CA / 2003 - 2004
• Managed design, development and delivery of a custom, web-based, special
order entry application for West Marine stores and catalog call center.
Application built for scale to support millions of SKUs.
Senior Product Manager, BlueLight Internet Service
BlueLight.com / San Francisco, CA / 2000 - 2002
• Converted BlueLight Internet Service from free to paid model which reduced
operational costs 70% and lowered acquisition costs to $2 per customer (as
compared to $40-50 for AOL). Service became profitable within first year and was
sold to United Online, Inc. in November 2002.
• Designed and implemented an outsourced registration, billing, and customer
support platform in just two months, achieving an estimated 20% reduction in
billing and customer service costs and a significant improvement in customer
satisfaction due to fewer billing errors, shorter call handle time and a smoother
registration process.
Bachelor of Science, Business (Magna Cum Laude)
Miami University of Ohio / Oxford, OH / 1989 - 1993
• Reinventing education
• Adolescent mental health
• User research
• Design & systems thinking
• Cross-sector collaboration
• Raising boys (post #metoo)
• Reading!
• Travel
• Independent film
• Hiking
• Tennis
• Iyengar yoga
NATALIE LONG
GLOBAL PRODUCT LEADER
Product Manager (MBA Intern), Powerbook Worldwide Product Marketing
Apple Computer, Inc. / Cupertino, CA / 1999
• Developed marketing plan for PB G3 accessory product, which included
marketing requirements, research, pricing and selecting third party vendors.
Master of Business Administration (MBA)
Kellogg Graduate School of Management / Evanston, IL / 1998 - 2000
• Pepsico Scholar; Winner 1999 HP Marketing Case Challenge
Manager
Accenture / Atlanta, GA / 1993 - 1998
• Functional expert in both Supply Chain and Customer Relationship Mgmt.
practices. Managed project teams to select, design, and implement a variety of
third party, enterprise systems in retail and CPG industries.
10/27/2020 Mail - Lindsay Lara - Outlook
https://outlook.office365.com/mail/search/id/AAQkAGE4NDc2ZDVlLWQxMTYtNDBiOC04NTI0LTRjYTQzNTJlMTJkMQAQAEStgjMxKEqOo9IeWe0Rn…1/1
Fwd: Board Resignation
Henry Bankhead
Sat 10/17/2020 8:46 AM
To: Lindsay Lara
FYI
Sent from my iPhone
Begin forwarded message:
From: Claudia Fromm <>
Date: October 17, 2020 at 8:17:55 AM PDT
To: Henry Bankhead <, Susan Andrade-Wax
Subject: Fwd: Board Resignation
Dear Susan and Henry,
Due to changes in my professional and personal life during the pandemic, I am submitting
my resignation from the San Rafael library board effective October 19, 2020.
I have enjoyed the experience and working with you and the board members.
Wishing you and the library board success as you move forward.
Best,
Claudia Fromm
--
Claudia Fromm, MFT
Licensed Marriage and Family Therapist
SAN RAFAEL CHARTER
ARTICLE IX Public Library, Section 1. BOARD OF LIBRARY TRUSTEES.
There shall be a board of library trustees to be appointed by the council, the exact number of
which shall be set by ordinance or resolution of the council, one of whom may be a councilman.
The members of the board shall serve for a term of four years and shall be subject to removal
by the affirmative vote of three members of the council. The terms of office of members of the
board shall be staggered in the manner provided by resolution of the council. The board of
library trustees shall exercise such powers and perform such duties as may be prescribed or
conferred in this charter or by the ordinances of the city. (Assembly Concurrent Resolution No.
121, August 20, 1973: Senate Concurrent Resolution No. 46, May 31, 1967.)
2.16.030 Board of library trustees.
A board of library trustees is created. (Ord. 889 § 6, 1967)
2.16.031 Trustee membership--Compensation.
The board of library trustees shall consist of five members appointed by the city council, one of
whom may be a councilman. All members shall serve without compensation. (Ord. 889 § 7
(part), 1967)
2.16.032 Trustee term of office and removal.
The members of the board of library trustees shall serve for a term of four years and shall be
subject to removal by the affirmative vote of three members of the city council. The terms of
office of members of the board of library trustees shall be staggered in the manner provided by
resolution of the city council. (Ord. 889 § 7 (part), 1967)
2.16.033 Trustee powers and duties.
Subject to the direction and control of the city council, as provided in Section 2.04.030 of this
code, the powers and duties of the board of library trustees shall be:
To assess and evaluate current and long-range needs of the library; to formulate and adopt
policies, rules and regulations with respect to programs and facilities to meet such needs of the
community, including recommendations for sites and design of facilities. Such formulations and
adoptions shall be made in conjunction with recommendations of the librarian;
To review, comment and make recommendations regarding the annual operating budget of the
library;
To receive, and review periodic reports from the librarian concerning the general operations and
functions of the library;
To recommend ways to inform the citizens of San Rafael as to the various programs, services,
and assistance which the library affords all citizens;
To promote intergovernmental cooperation in the development of library services, patronage
and usage;
To perform such other duties as may be prescribed by the city council.
(Ord. 1131 § 3, 1974: Ord. 889 § 7 (part), 1967).