HomeMy WebLinkAboutPW Advertising Transit Shelter Agreement____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting: May 2, 2022
Disposition: Resolution 15063
Agenda Item No: 5.i
Meeting Date: May 2, 2022
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Public Works
Prepared by: Bill Guerin
Director of Public Works
City Manager Approval: ________
TOPIC: ADVERTISING TRANSIT SHELTER AGREEMENT
SUBJECT: RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE AN
AMENDMENT TO THE ADVERTISING TRANSIT SHELTER AGREEMENT WITH
OUTFRONT MEDIA LLC EXTENDING THE TERM BY FIVE YEARS
RECOMMENDATION: Adopt the resolution authorizing the City Manager execute an
amendment to the advertising transit shelter agreement with Outfront Media LLC
extending the term by five years.
BACKGROUND: On September 7, 1993, the City entered into an Advertising Transit
Shelter Agreement with Gannett Outdoor Co. for a term of 15 years, commencing on
the date the first shelter was put into operation. In the original agreement, in exchange
for “the exclusive right to erect and maintain advertising transit shelters on City property”
the Contractor agreed to pay a portion of its advertising revenue to the City of San
Rafael. This amount was originally specified in 1993 as the greater of $90 per shelter
per month or 18% of advertising revenue.
Since then, Gannett was succeeded by Outdoor Systems then by CBS Outdoor, and
now by Outfront Media, LLC, the current contractor. The original 15-year agreement
expired in 2008; however, the City and the Contractor continued to operate under the
terms of the original 1993 agreement until the agreement was formally amended and
approved by City Council on November 21, 2011; raising the payment to the City to
$150 per shelter per month. Six months later, on May 7, 2012, Public Works returned to
Council to reduce the payment terms in the 2011 agreement from $150 to $126 per
shelter (or 25% of gross revenues, whichever was greater), citing the recession and
resulting financial hardship impeding the company’s ability to make the higher
payments. This amendment to the agreement was set to expire on May 7, 2017.
Subsequently, on May 1, 2017, City Council extended the agreement for an additional 5
years, which is set to expire on May 7, 2022.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
The 2012 agreement with Outfront Media stated that Outfront Media shall make
payments to the City equal to the greater of $126 per shelter per month (adjusted
annually for inflation based on CPI) or 25% of advertising revenue. In a second
amendment in 2017, the City agreed to remove the $126 per shelter per month
minimum and allow Outfront Media to pay 25 percent of their monthly revenue as
compensation to the City.
It is important to note that in addition to managing advertising services on San Rafael’s
bus shelters, Outfront Media also incurs the cost of erecting and maintaining the bus
shelters. Under the current terms of the agreement, Outfront Media maintains the
shelters on a weekly basis, or more often if necessary, to keep shelters and the
surrounding area free of litter, graffiti, posters and debris. Shelters are high pressure
washed once a month. Importantly, Outfront Media is also responsible for the cost of
repair to any damages to the shelters, including responding to any dangerous
conditions within 24 hours of notice. There is a telephone contact number posted in all
City bus shelters for purposes of notification.
Public Works staff have reported that Outfront Media and its predecessors have
consistently maintained bus shelters in a satisfactory manner as described above. The
City has received minimal complaints, and Outfront Media has responded to damages
and hazards reported in shelters within 24 hours. Bus shelters have been an important
and enhanced service the City has been able to provide to transit riders, and one that
the City likely would not be able to afford to maintain were it not for the partnership with
Outfront Media.
Additionally, under the current agreement, the City is allowed use of unsold bus shelter
advertising space, at no charge to the City. The agreement outlines that Outfront Media
shall give the City 30 days’ notice when unsold space becomes available and will post
City messages at no cost. This is an enhanced and free service for the City to utilize in
communicating with the public.
ANALYSIS: Due to the upcoming expiration date of the agreement of May 7, 2022, the
City Council is being asked to extend the current agreement with Outfront Media for
another five-year term.
Under a 25% of revenue payment model, the City anticipates that it will receive
payments totaling between $25,000 and $35,000 annually.
The maintenance costs for the advertising bus shelters in San Rafael is estimated at
$90,000 per year, and as described above, are fully incurred by Outfront Media under
the current agreement. Were it not for the current agreement, the Department of Public
Works would have to incur the costs of cleaning and maintaining the existing shelters,
including maintaining a 24-hour response to unsafe conditions and graffiti removal.
Additionally, since Outfront Media owns the transit shelters for the term of the current
agreement; were the City to end the current agreement, San Rafael transit riders may
be left without bus shelters if the City cannot afford to take ownership of and maintain
the shelters.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3
FISCAL IMPACT: The City will receive $25,000 to $35,000 annually from Outfront
Media and the City will continue to benefit from the erection and maintenance of the bus
shelters that are necessary for transit riders which equates ro an approximate benefit of
$90,000 annually.
OPTIONS:
1. Approve the resolution authorizing the City Manager to execute an amendment
to the Agreement with Outfront Media LLC. to extend the Agreement for another
5-year period.
2. Do not accept the proposal and provide further direction to staff.
ACTION REQUIRED: Adopt the resolution authorizing the City Manager execute an
amendment to the advertising transit shelter agreement with Outfront Media LLC
extending the term by five years.
ATTACHMENTS:
1. Resolution
2. Agreement Amendment
RESOLUTION NO. 15063
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN RAFAEL
AUTHORIZING THE CITY MANAGER TO EXECUTE AN AMENDMENT TO THE
ADVERTISING TRANSIT SHELTER AGREEMENT WITH OUTFRONT MEDIA LLC
EXTENDING THE TERM BY FIVE YEARS
WHEREAS, the City of San Rafael and Combined Communications Corp. dba
Gannett Outdoor Co. (“Gannett”) entered into an Advertising Transit Shelter Agreement,
dated September 7, 1993 (“Agreement”), under which Gannett assumed the obligation
to install and maintain transit shelters in the City’s right-of-way, on which Gannett could
place advertising in exchange for compensation paid to the City; and
WHEREAS, after a series of corporate changes, Outfront Media LLC (“Outfront”),
is the current successor-in-interest to the rights and obligations of Gannett under the ;
and
WHEREAS, on May 7, 2012, the City and Outfront agreed to an Amendment of
the Agreement to amend Paragraph II (Duration of the Contract) to provide for an
extension of the term of the Agreement for an additional period of 5 years through May
6, 2017, with an option for renewal for another 5 years, under the terms of the original
1993 Agreement, except for a revision to Paragraph V (Payment) to provide for the
payment of $126 per shelter per month (adjusted annually by CPI change) or 25% of
gross advertising revenues, whichever was greater; and
WHEREAS, on May 7, 2017, the parties agreed to a Second Amendment of the
Agreement to remove the $126 per shelter per month minimum payment, requiring only
that Outfront Media pay the City 25% of gross advertising revenues, and amend
Paragraph II (Duration of Contract) to extend the term for an additional period of 5
years, May 7, 2017 through May 6, 2022 and, by written agreement of both parties, for
another 5 year period on the same terms; and
WHEREAS, the OUTFRONT has performed regular and satisfactory
maintenance and upkeep to transit shelters located within the City Right of Way,
providing enhanced service for San Rafael transit riders; and
WHEREAS, the parties wish to amend the Agreement will be extended for a five-
year period commencing May 7, 2022 through May 6, 2027 and may be extended for
another five-year period on the same terms by the written agreement of the parties,
subject to the written approval of the City Manager.
WHEREAS, all other terms and conditions of the Agreement shall remain
unchanged and in full force and effect for the term of this Agreement, as amended.
NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF SAN RAFAEL resolves
that it approves and authorizes the City Manager to execute the Amendment to the
Advertising Transit Shelter Agreement, subject to approval as to form by the City
Attorney.
I, LINDSAY LARA, Clerk of the City of San Rafael, hereby certify that the
foregoing Resolution was duly and regularly introduced and adopted at a regular
meeting of the City Council of said City held on Monday, the 2nd day of May 2022 by the
following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Hill, Kertz, Llorens Gulati & Mayor Kate
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
LINDSAY LARA, City Clerk
THIRD AMENDMENT TO ADVERTISING TRANSIT SHELTER AGREEMENT
WITH OUTFRONT MEDIA LLC.
THIS THIRD AMENDMENT to the Advertising Transit Shelter Agreement by and
between the CITY OF SAN RAFAEL (hereinafter "CITY"), and OUTFRONT MEDIA
LLC. ("CONTRACTOR") is made and entered into as of the 20 day of
202,g
RECITALS
WHEREAS, the CITY and Combined Communications Corp. dba Gannett
Outdoor Co. of Northern California ("Gannett"), entered into an Advertising Transit
Shelter Agreement, dated September 7, 1993 ("Agreement"), under which Gannett
assumed the obligation to install and maintain transit shelters in the CITY's right-of-way,
on which Gannett could place advertising in exchange for compensation paid to the
CITY; and
WHEREAS, on May 7, 2012, the CITY and CBS Outdoor, Inc., the successor -in -
interest to Gannett, agreed to an Amendment of the Agreement to extend the term of
the Agreement for an additional period of 5 years through May 7, 2017, with an option
for renewal for another 5 years, under the terms of the original 1993 Agreement; and
WHEREAS, CONTRACTOR is the successor -in -interest to CBS Outdoor, Inc.
and in May 2017 the CITY and CONTRACTOR entered into a Second Amendment to
the Agreement to extend the term of the Agreement for an additional period of 5 years
from May 7, 2017 through May 6, 2022; and
WHEREAS, CITY and CONTRACTOR now wish to further extend the term of the
Agreement;
AMENDMENT TO AGREEMENT
NOW, THEREFORE, the parties hereby agree to amend the Agreement as
fol lows:
1. Article II of the Agreement, entitled "DURATION OF THE CONTRACT" is
hereby amended to extend the Agreement for a five-year period
commencing May 7, 2022 through May 6, 2027, as set forth in
1
CONTRACTOR's proposal dated April 7, 2022 attached to this
Amendment as Exhibit A and incorporated herein by reference.
3. Except as specifically amended herein, all of the other provisions, terms
and obligations of the Agreement, as amended by the Second
Amendment to the Agreement, shall remain valid and shall be in full force.
IN WITNESS WHEREOF, the parties have executed this Third Amendment on
the day, month, and year first above written.
CITY OF SAN RAFAEL
JIN SC DTZ, City ana er
ATTEST:
�INDSAY LARA, City Clerk
APPROVED AS TO FORM:
Name:
ROBER F. EPSTEI , Ci ttorney "
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2
CONTRACTOR
Name:
Title: �+r
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[If CONTRACTOR is a corporation, add
signature of secorW corporate officer]
By:
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Title: V
Exhibit A
OL,rrFROhrri:
April 07, 2022
Iman K. Kayani
Administrative Analyst
City of San Rafael
Department of public works
Dear Iman
Outfront Media Group LLC. Is prepared to move forward with the 5 -year option outlined in the last
amendment of our bus shelter advertising agreement which are as follows:
1. Effective Date of May 7, 2022 or as soon as practical after approval by the City of San Rafael.
2. The term would be for 5 years as defined in our amendment.
3. The revenue to the city of San Rafael will be 25% of the collected advertising revenue sold on the
San Rafael bus shelters.
4. OUTFRONT Media will continue to maintain the city's bus shelters per the agreement.
All of the other termms and conditions in the original contract remain in effect.
Yours sincerely,
Frank Sandusky
VP Transit Western US
Direct: 657.221.2762 Cell 714.325.5679
2100 W. Orangewood Ave. Suite 160
Orange, CA 92868