HomeMy WebLinkAboutED Downtown Business Improvement District (BID) Business Assessment Annual Renewal____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting: December 5, 2022
Disposition: Resolution 15170
Agenda Item No: 3.e
Meeting Date: December 5, 2022
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Economic Development
Prepared by: Micah Hinkle
Economic Development Director
Victoria Lim
Senior Management Analyst
City Manager Approval: ______________
TOPIC: DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID) ASSESSMENT ANNUAL
RENEWAL
SUBJECT: RESOLUTION CONFIRMING THE 2022 ANNUAL REPORT FOR THE DOWNTOWN
SAN RAFAEL BUSINESS IMPROVEMENT DISTRICT AND LEVY OF
ASSESSMENTS FOR CALENDAR YEAR 2023
RECOMMENDATION:
Adopt the resolution confirming the 2022 Annual Report for the Downtown San Rafael Business
Improvement District and levy of annual assessments for calendar year 2023.
BACKGROUND:
Section 36500 of the California Streets and Highways Code allows for the creation of a business
improvement district (BID) within a municipality, whereby businesses within the district self-assess an
annual fee in order to pay for improvements and activities which benefit the overall business district. The
intent of the state law is to provide a funding mechanism for business districts to promote economic
vitality. San Rafael Municipal Code section 10.09.080 requires a report to be prepared annually for
upcoming assessments.
In 1979, businesses in Downtown San Rafael first set up a business district. This original district included
approximately 125 businesses along Fourth Street between Lincoln Avenue and E Street. In 2013, the
City Council voted to replace it with a larger district of approximately 700 businesses along Fourth Street.
The expanded district includes the West End and some side streets, as well as non-ground floor tenants
and other tenants not included in the original BID.
For 2022, the BID Advisory Board focused on supporting downtown businesses as they emerged from
the COVID-19 pandemic. The BID Board welcomed a new Director – Sarah Tipple – this year, and the
BID has achieved many notable accomplishments as highlighted in its Annual Report, including a website
redesign, various initiatives and partnerships to promote foot traffic downtown, and actively promoting
Downtown through social media, the BID website, marketing campaigns, and email blasts.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
Downtown San Rafael is coming back to life after some slow COVID years. The BID hosted numerous
events, including two successful and profitable events: May Madness and the Hops and Vine Stroll. The
BID Board continued to produce the ‘Dining Under the Lights’ (DUTL) outdoor dining event on Thursday
evenings (late May through September 2022) and the West End Block Parties on Thursday and Friday
evenings (late May – early October 2022). The BID Board also hosted various events such as BID Night
at the Pacifics, the Annual BID Mixer, Trick or Treat on Fourth Street, Dia De Los Muertos Altar Displays,
an Elf Hunt, and the Parade of Lights and Winter Wonderland on Shop Small Saturday. The BID helped
to promote other Downtown events, including 2nd Friday Art Walks, San Rafael PorchFest, Mill Valley
Film Festival, Dia De Los Muertos Car Procession, San Rafael Lighted Boat Parade, Heads Up Carnival
at Davidson, Doc Lands Film Festival, State of the City Dinner, Youth in Arts C Street Celebration, and
the Sunset Criterium.
The BID established partnerships with Embassy Suites and the California Film Institute, using QR code
technology and ticket incentives to drive foot traffic Downtown. Other innovative initiatives include
developing a walking tour on a mobile app that that BID hopes to have enough funding in the future to
launch. The BID also created a “smART” Train Tour Map highlighting San Rafael’s many art organizations
that the BID likewise hopes to implement in the future. In partnership with City staff, the BID contributed
to the development and implementation of the outdoor dining Streetaries Program that was approved by
Council in October 2022. The BID also participated in the process of getting new trash cans downtown,
which has added to its beautification efforts.
Financially, the BID is facing challenges. BID assessments were lower than usual in 2022 and costs
increased. Proceeds from BID assessments decreased to $61,648 in 2022, approximately 25% lower
than typical assessment revenue of $83,000. Payroll costs, as well as higher costs due to inflation,
increased overall expenses for the year. The BID projects a loss of approximately $18,000 for 2022,
leaving the BID with a cash balance of $43,500.
For calendar year 2023, the annual assessment levied on businesses will not change and will be the
same as prior years. See Exhibit B to the Annual Report. The BID states in its Annual Report that it plans
to continue to host similar events to last year, plus a few new events. The two profitable events hosted
by the BID are May Madness and Hops and Vines Stroll. The BID projects that costs will remain high and
that the amounts collected through BID assessments will remain similar to 2022. As a result, without
additional funding, the BID may need to postpone some of its initiatives. The BID projects a loss of
approximately $16,000 for 2023, leaving the BID with a cash balance of $27,500 at the end of 2023. This
trend is not sustainable without changes.
Uncollected revenue from businesses that paid the BID assessment in 2021 but did not renew their
business license for 2022 was $9,825. This amount could be businesses that went out of business but
never notified the City, or businesses that are operational but simply did not pay their BID assessment.
The BID has not included this amount in its annual income.
Staff has recommended that the BID Board plan ahead for 2023 events, prioritize high impact and low
cost events, minimize low impact and high cost events, and focus on planning events that generate
revenue so that the BID can become independent and financially sustainable. Planning ahead and being
selective for its event roster in 2023 will also allow the BID to submit event applications 90 days in
advance as per City requirements.
Staff has also recommended to the BID Board to attempt to cut costs in order to reduce its dependence
on cash reserves and focus on long-term sustainability. In search of operational synergies, the BID has
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3
partnered with the Chamber of Commerce and now has its office co-located inside the Chamber of
Commerce office in San Rafael.
Also, importantly, the BID is participating in the City’s Economic Development Strategic Plan which is
underway and will provide an opportunity to review business priorities downtown and throughout the City.
There may be new synergies with the BID and Chamber of Commerce as that plan develops and
implementation begins.
ANALYSIS
BID Renewal Process
Per State law, to renew the annual assessment, the City Council must first adopt a Resolution of Intention
to Levy an Annual Assessment and set a public hearing for a future date. The method of calculating the
amount of the assessment on each business is established by San Rafael Municipal Code Section
10.09.050 and varies depending upon the type of business and whether the business is located in the
Standard BID Zone or the Premium BID Zone shown in Exhibit B of Attachment 2.
On November 21, 2022, the City Council adopted a Resolution of Intention to Levy an Annual
Assessment. This resolution was intended to notify the public of the process, approve the BID annual
report reviewing past BID Board accomplishments, and set the date for a public hearing.
Tonight’s meeting is to hold the Public Hearing to receive input from the public on the annual assessment
for the BID and to confirm the 2022 Annual Report and levy of assessments for the upcoming year. Oral
or written protests may be made by interested persons. If written protests received represent fifty percent
(50%) or more of the total assessments in the entire BID, no further proceedings to amend the BID can
occur. New proceedings cannot be undertaken for a period of at least a year.
COMMUNITY OUTREACH:
A notice of public hearing on the Resolution of Intention to levy the annual assessment for calendar
year 2023 was published in the Marin Independent Journal on November 25, 2022. A copy is included
in Attachment 3. The BID has notified its members of the annual renewal process through its member
communications including the BID e-newsletter, notifications on the BID website, and through agenda
items at the monthly BID board meeting.
FISCAL IMPACT:
There is no fiscal impact associated with this action.
OPTIONS:
The City Council has the following options to consider on this matter:
1) Adopt the resolution as presented confirming the 2022 Annual Report and the annual
assessments for 2023.
2) Adopt the resolution with modifications.
3) Determine that 50% or more protest has been filed and abandon assessment proceedings for a
minimum of one year from the date of the majority finding and decline adoption of the resolution.
RECOMMENDED ACTION:
Adopt the resolution confirming the 2022 Annual Report for the Downtown San Rafael Business
Improvement District and levy of annual assessments for calendar year 2023.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 4
ATTACHMENTS:
1. Resolution
2. BID 2022 Annual Report, including:
A. Exhibit A: BID Map
B. Exhibit B: BID 2023 Assessment Formula
C. Exhibit C: BID Budget
D. Exhibit D: Memo – BID Financial Summary
3. Notice of Public Hearing on Resolution of Intention
1
RESOLUTION NO. 15170
RESOLUTION OF THE SAN RAFAEL CITY COUNCIL CONFIRMING THE 2022
ANNUAL REPORT FOR THE DOWNTOWN SAN RAFAEL BUSINESS
IMPROVEMENT DISTRICT AND LEVY OF ASSESSMENTS FOR CALENDAR YEAR
2023
WHEREAS, California Streets and Highways Code Sections 36500 et seq, authorize
cities to establish parking and business improvement districts for the purpose of promoting
economic revitalization and physical maintenance of business areas, to create jobs, attract
new business and prevent erosion of the new business district; and
WHEREAS, the Downtown San Rafael Business Improvement District (“BID”) was
established in 2013 to amend the existing Parking and Business Improvements District
instituted in 1979 in the commercial area on and around the Fourth Street corridor in San
Rafael; and
WHEREAS, pursuant to San Rafael Municipal Code Chapter 10.09 the BID’s
Advisory Board submitted to the City a “BID 2022 Annual Report”, which is on file with the
City Clerk; on November 21, 2022, the City Council by resolution approved the BID 2022
Annual Report, indicating the Council’s intention to levy assessments for calendar year
2023, and setting a public hearing thereon for December 5, 2022; and
WHEREAS, pursuant to Streets and Highways Code Section 36535, following the
public hearing, the City Council may adopt a resolution confirming the report as originally
filed or as modified by the Council, and the adoption of the resolution shall constitute the
levy of an assessment for the year referred to in the report; and
WHEREAS, the City Council held the required public hearing on December 5, 2022
to receive testimony and protests concerning the BID 2022 Annual Report and the proposed
levy of assessments for calendar year 2023 described therein; and
WHEREAS, a majority protest of the proposed assessments was not received.
NOW, THEREFORE, BE IT RESOLVED that the City Council hereby confirms the
BID 2022 Annual Report. Adoption of this resolution shall constitute confirmation of the BID
2022 Annual Report and approval of the levy of assessments described in the BID 2022
Annual Report for the 2023 calendar year.
I, LINDSAY LARA, Clerk of the City of San Rafael, hereby certify that the foregoing
resolution was duly and regularly introduced and adopted at a meeting of the City Council of
said City held on Monday, the 5th of December 2022, by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Hill, Kertz, Llorens Gulati & Mayor Kate
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
LINDSAY LARA, City Clerk
Dear Fellow BID Members,
First, I want to thank Eda Lochte and Jaime Ortiz for their years of
service to the Business Improvement District.The BID was truly
transformed into an organization that the community could count on
and be proud of.
This year, we found a new Executive Director in Sarah Tipple.She has
been a wonderful addition and has made an immediate, positive
impact for the BID.
As things slowly get back to normal this year, we have brought back
traditional events, like the May Madness Car Show, while also assisting
with the implementation of new ideas, like the permanent Streetaries
program, the Friday Night Block Party, and the Hops and Vines Stroll.
In 2023, we plan to build on our prior success while also developing
new ideas to improve our downtown and our community.
Please visit DowntownSanRafael.org to see all the BID is doing, to
update your directory listing, and continue to be involved.
Jed Greene, President
BID BOARD OF DIRECTORS 2022/23
Interim President
Jed Greene,
Five Corners Group
Vice President
Adam Dawson,
Mike’s Bikes
Jeff Brusati,
T & B Sports
.
Bishlam & Amy Bullock,
Salon B Style Lab
Elisabeth Setten –
Art Works Downtown
Morgan Schauffler,
Youth in Arts
Your name here!
Secretary
Tobi Lessem,
Bodywise Massage
Social Media Chair
Erika Bowker,
Pleasures of the Heart
Treasurer
TBD
Terrance Thornton,
San Rafael Martial Arts
Committee Members:
Jaime Ortiz,
Bank of Marin
Ryan Spencer,
Libation Taproom
Meg Reilly,
Marin Society of the Arts
..
2022 Annual Report
SAN RAFAEL
DOWNTOWN BID
Development,Organization,and Design Marketing &Promotions
•ARPA Fund Proposal –The BID created a proposal
requesting $70, 000 of the ARPA Funds to go toward the
following BID Projects: Marketing & Promotion, Event
Planning & Production, Beautification, Walking Tour
App, Expansion of Second Friday Art Walks, Community
Public Art Projects. The request is pending.
Downtown San Rafael Arts District Collaboration –The
BID's DSRAD committee advocated for ARPA funding and
California Arts Council support to subsidize multiple
creative placemaking projects aimed at revitalizing and
enhancing downtown San Rafael. DSRAD, in concert with
their fellow Cultural Arts Districts, was successful in
reactivating a direct funding structure from the
California Arts Council and expects disbursement in
2023.
Fundraising & Event Management –Through successful
events and the BID being able to do most event tasks in-
house, expenses were decreased, and our bottom line
was increased with two signature events, May Madness,
and the Hops & Vines Stroll.
Beautification –Worked with the City’s new Volunteer
coordinator to discuss future landscaping projects for
volunteers to help beautify our Downtown.
New Trashcans in Downtown –Last year, the BID was
on the selection and advocation team to get new
trashcans in Downtown San Rafael. They arrived this
year and their sleek appearance really lifts Downtown
San Rafael’s aesthetics.
Welcome Packets –The BID created an info sheet of
what the BID is, does, and why it exists to give new
Downtown Businesses insight into who we are and what
we do.
SR Chamber Partnership –The BID now has an office
located at the San Rafael Chamber, which is a great path
toward stronger collaborations and networking
opportunities.
Member emails, newsletters, and updates –Monthly
Newsletters included news on City updates, fellow
business events/openings, and events. Also,
continuously updated members on DPW activity on their
blocks.
Hands-on help –Executive Director is actively available
by phone and in person to meet with and discuss
member activities and concerns.
Streetary Program-The BID was included in the
development of this program and advocated for more
business involvement, affordability, and frequent
communication during the rollout.
City partnerships –worked with City government and
departments including Economic Development, Public
Works, Parking, Parks & Recreation, and SRPD.
Website updates –Gave DowntownSanRafel.org site a
facelift by updating the events page to include all ongoing
events, the News page with all news from members and
city updates, added useful San Rafael Business resources
to the About Downtown Page, and more.
BID Accomplishments 2022
Walking Tour Mobile App -Developed a user-friendly
Walking Tour of Downtown San Rafael on the Distrx
Mobile App, to highlight historical and cultural points of
interest throughout the downtown. Funding for long-term
implementation pending approval.
Designed a smART Train Tour Program –Created an
interactive map to emphasize multiple artistic institutions
easily accessed along the smART train route, with San
Rafael as the center point. Meetings to further develop
the project are expected in fall 2022.
Partnered with CFI (California Film Institute) and Mill
Valley Film Festival –Created a “Ticket Stub Incentive”
Program to get the ticket holders and filmmakers inside
our Downtown Businesses. The goal is to promote foot
traffic to our BID District to support local small businesses.
Embassy Suites Partnership –The BID partnered with the
Embassy Suites in San Rafael to generate more foot traffic
Downtown by adding a QR code linking to our events page
to their guest’s “What to Do” guide, giving them $5 off to
Hops event, and discussing a possible punch card list of
deals and discounts that downtown businesses can offer
to their guests.
Social media director –Board member Erika Bowker
actively posts to 5,600 followers on Instagram and
Facebook and multiplies effects by engaging with
Downtown businesses’ social media and email campaigns.
Shop Local during the Holiday Season -print and digital
ad campaigns for the holiday season and free parking-
Upcom i ng Dow ntown Sa n Rafael Eve nts
5.Jn RJfJelPorchFe!'it
Sep1embcrl8,2022
Leammore.
MILL
VALLEY
FILM 2022
FESTIVAL
Mill VJUey Film Festiv.ll
October6•16,2022
le.:immore.
5.Jn R.lfael BID Annual Meeting & M1Ker
LibJt1onT.lproom
Septembcr22,2022
LeJmMore.
WestEndCutturtCr.:.wl
OctoberS,2022
leJmMore.
Hops & Vme!'i SuoU
September24,2022
LeJmmore.
. $ lllc h ,MUeP ~S
-'
Car Procession
01.1 De Los Muettos C.:.r Procession
October22,2022
leJrnMore
BID Accomplishments 2022
Event Success
Clean & Green Day (Fri. April 22, Earth Day)
Dining Under The Lights featuring Live Music,
Outdoor Dining, and Kids Activities (Thurs. end of May
through Sept)
Friday Night Block Party in the West End (Fri.end of
May through Oct)
32nd Annual May Madness (Sat. May 7)
Downtown BID Night at the Pacifics ( June 21)
Annual San Rafael BID Mixer (Thur. Sept. 22)
2nd Annual Hops & Vines Stroll (Sat. Sept 24)
4th Annual West End Culture Crawl (Sat. Oct. 8)
34th Annual Trick or Treat on 4th Street & Pet Costume
Contest (Sat. Oct. 29)
Dia De Los Muertos Alter Displays (thru Nov 5)
Elf Hunt (Nov-Dec)
San Rafael Parade of Lights & Winterwonderland on
Shop Small Saturday (Nov 26)
In 2022, we brought back many popular events after the
2-year hiatus due to the pandemic and were also able to
raise money for the BID in the process.
Promoted ALL Downtown Events/Activities –To keep
members and the community informed on all things
Downtown, the BID promoted all events in or near
Downtown on our events page & Newsletters, not just
BID-produced events, including 2nd Friday Art Walks, San
Rafael PorchFest, Mill Valley Film Festival, Dia De Los
Muertos Car Procession, San Rafael Lighted Boat Parade,
Heads Up Carnival at Davidson, Doc Lands Film Festival,
State of the City Dinner, Youth in Arts C Street
Celebration, and the Sunset Criterium. These events
brought many visitors to our Downtown.
Dining Under the Lights –The BID continued to support
the successful Dining Under the Lights Program. The
block party feel of having several different blocks closed
throughout downtown gave businesses the choice to be
involved by booking live bands or bringing their tables
into the street for alfresco dining.
West End Block Party –West End businesses built a
successful Thursday and Friday night block party, which
began under Dining Under the Lights, by booking great
bands, creating a welcoming beverage garden and dining
area, and having large neighborhood support. In
partnership with the City, the BID supported the vibrancy
that this event brought to Downtown and advocated to
help the organizers continue it as a two-day event,
rather than shortening it to a one day.
Clean & Green –Every year on Earth Day, the BID and
Cory Bytof with the City of San Rafael coordinate a day of
trash clean-up, graffiti removal, polishing street poles,
and landscape weeding and mulching. This year, the
event had more volunteers than ever, almost 40 people,
including staff from Bio Marin, SRPD, and many of our
very own BID Board Members.
May Madness –After a 2-year hiatus, May Madness was
back and ready to Roll in 2022. The BID’s volunteer
event committee and Rick with Gold Rush Jewelers
worked tirelessly to bring thousands of people
downtown to enjoy over 200 hot rods, food, beverages,
and the Classic Car Parade. It was a day to remember.
The BID made a net profit of $6,229.84.
Dia de los Muertos window displays & Car procession –
Downtown merchants will again present window altars
for Day of the Dead in collaboration with Marin
Multicultural Center, San Rafael Dia de los Muertos, City
Rec Dept. and artists.
Complete List of BID Events in 2022
Future Marketing,Development,Events, and Operations
DowntownSanRafael.org Phone:415-849-1876 Email:info@srbid.org
Downtown San Rafael BID 2023 Preliminary Work Plan
If the ARPA request is approved, funding will go
toward: Marketing & Promotion, Event Planning &
Production, Beautification, Walking Tour App,
Expansion of Second Friday Art Walks, & Community
Public Art Projects.
Walking Tour App-Launch the Walking Tour App of
Downtown San Rafael with ARPA funds.
Encourage more family-friendly events and
fundraisers –Work closely with local family groups to
provide the much-needed niche of more family
activities in Downtown.
Engage with the local College Students –Create a Back
to School Night or program, where students can visit
our website and see all the places in Downtown where
their student ID can get them discounts or deals.
Farmer’s Market –Rebuild the relationship with AIM to
bring back the Thursday Night Farmer’s Market to
Fourth Street.
Makers Markets –Meet with other maker market
producers to bring their event to our downtown on a
Thursday Night.
smART Train Tour Program –Further develop and
launch the interactive map of art stops along the
SMART train route with our Downtown at the Heart.
Outdoor Movie Night –Work with Park & Recs to bring
their successful outdoor movie night in the park
program to our Downtown.
Social Media Manager Contractor -The BID is
interested in hiring a part-time social media contractor
to promote and showcase a different Downtown
Business each day on IG & FB. Our current Social Media
Director will still promote our events.
Add board members, committee members, and
volunteers –Actively recruit committee members and
engage prospective board members to build an
inclusive environment for greater equity and diversity.
If you are interested, please contact us!
Communicate with members/community outreach –
Continue engagement via website, email, newsletters,
social media, marketing, advertising, & in person
Beautification & Art –Work with the new City Library
& Rec Director to look at public art opportunities.
Landscaping upgrades -Hardscape landscaping updates
to intersections via volunteer coordination.
Raise BID funding –Explore supplemental funding
sources through more financially lucrative events,
matching funds from the City, and more.
Scavenger Hunts –If funding allows, the Walking Tour
App can be used to create “Apptivities”and we can
create scavenger hunts within the businesses. If
successful, we’d like to create one for each season.
Explore partnerships with all local Schools –Create
more collaborative relationships between Dominican
and other SR Schools to expand BID’s reach to create
added visibility and excitement for Downtown.
Partnership & Collaboration –Continue to align the
BID with the DSRAD, the SR Chamber, Pacifics, Embassy
Suites, CFI, the City, SMART, SRPD, & more.
Resume Dining Under the Lights & The Friday Block
Party in the West End–Refine the program in
partnership with the City to create an ongoing Summer
outdoor program.
Events: The BID has committed to continue May
Madness, Hops & Vines, and all other events produced
in 2022.
I want to thank this AMAZING BID Board for their
passion, commitment, experience, and support as we
all work to continue making Downtown San Rafael a
fantastic place to work and live.
I would also like to thank all the Business owners and
staff that have welcomed me as their Director and
that have taken the time to speak with me about
their constructive ideas and experience on 4th Street.
I am passionate about Downtown San Rafael and the
people and businesses that thrive here! Please
don’t hesitate to reach out to me. I look forward to
hearing from you!
-Sarah Tipple, Executive Director
4th
5th
MarinFre
montR
eservoir
2nd
3rd NyePacheco
Clo
r
i
n
d
a
Paloma
1stEspalda
C
oleman
PlumTree
Mission
Forbe
s
LincolnProspect
RossWest DGCHBClarkPineEyeR o b e rtD o llarScenicMiramar
IrwinTamalpaisBerylShaverCijosBayview
C
e
n
t
e
r
Jessup
LootensCullodenParkWelchElford
TaylorLiveOakJ FranciscoA
Treanor CourtRitter
Tw inOaks
EastHwy101N
W
P
R
RElCerritoClayto
n Br
ynMawrViaSessi
E lC amino
LosRoblesWilkinsCottageMaple
EViox
WillowHartHayesJones
Gloria SMARTTrainLatham
HethertonLindaroHarcourt
Foster
CalaVistaCom m ercialFLaurel
WoodsGardenWalter
Lunny
BrooksJulia
UpperFr
emontTrost Tam paIdaRossStreetScenicFrances
B onnie
Bra
eStewartQuarry
And
e
r
s
e
n
Curtis
Stevens...Fairhi llsLa Vi staHillcrestKnollGracelandTreehavenAlbert Park
M
ir
a
fl
ore
sRobertDollarFireDocument Path: X:\Finance\BID\BID_Edits_20180802.mxd ZBaron Print Date: 8/13/2018San Rafael Business Improvement District (BID)PREMIUM BID
STANDARD BID--
2023 BID Assessment Formula
Exhibit B
San Rafael Downtown BID Budget Exhibit C
2021 Year End Fund Balance $61,687 2022 Year End Fund Balance $43,531
Revenues 2022 Programs
Year 2022
Estimated Year End 2023 Programs
Year 2023
Proposed Budget
BID Assessments $61,648 BID Assessments $60,000
Event Income $50,887 Event Income $50,000
Total Operating Income $112,535 $110,000
Expenses
Events May Madness ($19,290)May Madness ($20,000)
Hops and Vines ($9,767)Other Events/Costs:($32,000)
Culture Crawl ($926)Hops and Vines
Trick or Treat ($450)Culture Crawl
Shop Small & Winter Fest ($2,500)Trick or Treat
Clean and Green Day $0 Winter Wonderland
Clean and Green Day
Event Staffing ($16,475)Mixers
August Hot Nights
West End Celebration
Event Staffing
Events subtotal ($49,408)($52,000)
Initiatives
Thursday Nights/DUTL
(includes BID staff costs)($18,217)
Thursday Nights/DUTL
(includes BID staff costs)($15,000)
West End Block Party
(includes BID staff costs)($8,237)
West End Block Party
(includes BID staff costs)($9,000)
Beautification
Initiatives subtotal ($26,454)($24,000)
Marketing & Promotions Advertising/Marketing ($2,300)Advertising/Marketing ($2,500)
Website Maintenance ($1,500)Website Maintenance ($2,000)
Member Communication/Mixer ($1,962)BID Member Communication ($1,000)
Social Media ($1,000)
Marketing & Promotions Subtotal ($5,762)($6,500)
Operating Expenses Staffing ($21,966)Staffing ($22,000)
Insurance ($4,900)Insurance ($4,900)
Office Expense (supplies,
communications, etc.)($3,443)
Office Expense (supplies,
communications, etc.)($3,500)
Professional Fees ($1,500)Professional Fees ($3,000)
Consultant ($7,965)Taxes and Payroll Costs ($5,300)
Taxes and Payroll Costs ($5,292)Rent ($4,800)
Rent ($4,000)
Operating Expenses Subtotal ($49,066)($43,500)
Total Expenses ($130,691)($126,000)
Net Profit/(Loss) ($18,156)($16,000)
Projected 2022 Ending Fund Balance/Carryover to 2023 $43,531 2023 Ending Fund Balance $27,531
Memorandum
To: San Rafael City Council
From: Jed Greene, President
San Rafael Business Improvement District
Date: October 24, 2022
Re: San Rafael Business Improvement District Financial Summary
This memorandum highlights the significant 2022 financial activity of the San Rafael Business
Improvement District (BID) and the 2023 proposed budget.
2022
Downtown San Rafael is coming back to life after some slow COVID years. The BID hosted numerous
events, including two highly successful (and profitable) events: May Madness and the Hops and Vine
Stroll.
Unfortunately, our BID assessments were much lower than usual and our costs have increased.
Proceeds from BID assessments decreased to $61,648, approximately 25% lower than our typical
assessment revenue of $83,000. Payroll costs, as well as higher costs due to inflation, increased our
overall expenses for the year.
We project a loss of approximately $18,000 for 2022, leaving the BID with a cash balance of $43,500.
2023
We will continue to host similar events to last year, plus a few more new events. These events are
either profitable or low cost, with a significant benefit to the Downtown community.
We project that our costs will remain high and that our BID assessments will remain similar to 2022. As
a result, without additional funding, we will need to postpone some of our initiatives (e.g. beautification,
downtown walking app).
We project a loss of approximately $16,000 for 2023, leaving the BID with a cash balance of $27,500.
CITY OF SAN RAFAEL
NOTICE OF PUBLIC HEARING BEFORE THE SAN RAFAEL CITY COUNCIL
You are invited to attend the City Council public hearing on the following resolution of intention.
DATE/TIME:
Monday, December 5, 2022, at 7:00 p.m.
LOCATION:
City Council Chambers, City Hall, 1400 Fifth Avenue, San Rafael, CA 94901. The public may
participate either by attending the meeting in person or by teleconference by visiting
https://www.cityofsanrafael.org/departments/public-meetings/ for the call-in phone number and
meeting ID listed on the agenda (or using Zoom app to connect to this meeting ID).
RESOLUTION NO. 15160
RESOLUTION OF THE SAN RAFAEL CITY COUNCIL DECLARING THE CITY
COUNCIL’S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR CALENDAR
YEAR 2023 FOR THE DOWNTOWN SAN RAFAEL BUSINESS IMPROVEMENT
DISTRICT
WHEREAS, California Streets and Highways Code Sections 36500 et seq.
authorizes cities to establish parking and business improvement areas for the purpose
of promoting economic revitalization and physical maintenance of business districts , in
order to create jobs, attract new businesses and prevent erosion of business districts;
and
WHEREAS, the Downtown San Rafael Business Improvement District (“BID”)
was established in 2013 to amend the existing Parking and Business Improvements
District instituted in 1979 in the commercial area on and around the Fourth Str eet
corridor in San Rafael; and
WHEREAS, pursuant to San Rafael Municipal Code Chapter 10.09 and
California Streets and Highways Code Section 36533, the Advisory Board of the BID
shall prepare an annual report for each calendar year in which assessments a re to be
levied which the City Council shall review; and
WHEREAS, the BID Advisory Board has prepared and filed with the City Clerk its
“BID 2022 Annual Report” and the City Council has reviewed and approved the report;
NOW THEREFORE BE IT RESOLVED by the City Council of the City of San
Rafael as follows:
1. The City Council intends to levy and collect an annual benefit assessment for
calendar year 2023 on businesses in the Downtown San Rafael Business Improvement
District to pay for selected improvements and activities of the BID.
2. The boundaries of the entire area to be included in the BID, and the
boundaries of each separate benefit zone within the BID, are set forth in Exhibit A to the
BID 2022 Annual Report on file with the City Clerk.
3. The types of improvements and activities proposed to be funded by the levy
of assessments on business in the BID are set forth in the BID 2022 Annual Report on
file with the City Clerk.
4. The method and the basis for levying the benefit assessment on businesses
within the BID and proposed assessments to be levied for calendar year 2023 are set
forth in San Rafael Municipal Code Section 10.09.050 and Exhibit B to the BID 2022
Annual Report on file with the City Clerk.
5. All funds of the BID shall be expended on improvements and activities within
the BID.
6. New businesses shall not be exempt from payment of the fee.
7. A public hearing to consider the levy of the BID assessment shall be held
before the City Council on December 5, 2022 at 7 p.m. in the Council Chambers, 1400
Fifth Avenue, San Rafael, California or by teleconference by visiting
https://www.cityofsanrafael.org/departments/public-meetings/ for the call-in phone
number and meeting ID listed on the agenda (or using Zoom app to connect to this
meeting ID).
At the public hearing the testimony of all interested persons, for or against the
levy of the BID assessment or on any of the matters included in the assessment, will be
heard and all protests collected.
8. A protest against the assessment of the BID, or any aspect of the assessment
may be made in writing or orally at the public hearing. To be counted as a part of a
majority protest against the assessment of the BID, a protest must be in writing and
from a business in the BID. A written protest may be withdrawn from the record at any
time before the conclusion of the public hearing. Each written protest shall contain a
written description of the business in which the person signing the protest is interested,
sufficient to identify the business, and its address. If the person signing the protest is
not shown on the official records of the City of San Rafael as the owner of the business,
then the protest shall contain or be accompanied by written evidence that the person is
the owner of the business. Any written protest o f the regularity of the proceedings shall
be in writing and clearly state the irregularity or defect to which objection is made.
9. If at the conclusion of the public hearing on December 5, 2022 there is a
record of written protests by business owners within the BID who will pay fifty percent
(50%) or more of the total assessments of the entire BID, no further proceedings to levy
the proposed assessment shall occur for a period of at least one year from the date of
the finding of the majority written protest by the City Council. If the majority written
protest is against the furnishing of a specified type or types of improvement or activity
within the area, those types of improvements or activities shall be eliminated .
10. Further information regarding the Downtown San Rafael Business
Improvement District may be obtained from the Office of Economic Development at
1400 Fifth Avenue, San Rafael, CA 94901.
11. The City Clerk is directed to give notice of said public hearing by publishing
this resolution of intention once in a newspaper of general circulation in the City of San
Rafael, at least seven days before the hearing; and by mailing a complete copy of this
Resolution of Intention to those interested parties who have filed a written request with
the local agency for mailed notice of public meetings or hearings on new or increased
general taxes.
I, LINDSAY LARA, Clerk of the City of San Rafael, hereby certify that the
foregoing Resolution was duly and regularly introduced and adopted at a regular
meeting of the City Council of the City of San Rafael, held on Monday, the 21st day of
November 2022, by the following vote, to wit:
AYES: COUNCILMEMBERS: Bushey, Hill, Kertz, Llorens Gulati & Mayor Kate
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
Lindsay Lara, City Clerk