HomeMy WebLinkAboutCM Draft FY23-25 Goals and Objectives and Performance Metrics____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting: May 15, 2023
Disposition: Accepted report
Agenda Item No: 6.a
Meeting Date: May 15, 2023
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: City Manager’s Office
Prepared by: Bernadette Sullivan,
Senior Management Analyst City Manager Approval:
TOPIC: Draft FY 23-25 Goals and Objectives and Performance Metrics
SUBJECT: INFORMATIONAL REPORT ON THE CITY COUNCIL DRAFT FY23-25 GOALS AND
OBJECTIVES AND PERFORMANCE METRICS
RECOMMENDATION:
Accept report on the Draft FY23-25 Goals and Objectives and Performance Metrics.
BACKGROUND:
The City Council regularly establishes a set of goals, objectives, and key implementation tasks (Goals
and Objectives) that guide decision-making. The City created four Policy Focus Areas to highlight
overarching policy priorities while retaining five City Service Areas to highlight operational efforts that are
of particular focus. The four Policy Focus areas and five City Service Areas are listed below:
Policy Focus Areas
•Economic Growth: Building our economy to be stronger and more resilient.
•Housing & Homelessness: Creating new housing, keeping people in their homes, and use a
“Housing First” model.
•Diversity, Equity, Inclusion & Belonging (DEIB): Working to create equitable outcomes for all,
while addressing systemic racial injustices.
•Sustainability, Climate Change & Disaster Preparedness: Reducing greenhouse gas
emissions while mitigating and adapting to climate change.
City Service Areas
A.Neighborhood and Economic Vitality: Create and preserve a healthy economy and sustain
vibrant neighborhoods, Downtown, and other business areas.
B.Quality of Life: Serve and strengthen community relationships by providing literary, artistic,
recreational, and cultural experiences for all residents and improving resident engagement and
governmental transparency.
C.Public Safety: Prevent and respond to emergencies through essential facility improvements and
community and organizational emergency readiness.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
D. Public Assets: Improve and preserve public assets by sustaining effective levels of core
infrastructure while reducing traffic congestion by expanding bicycle, pedestrian, and transit
options.
E. Foundational Services: Sustain organizational viability and exemplary service through short and
long-term financial success, organizational excellence and succession planning, and technology
to improve efficiency and service levels.
Each Policy Focus and City Service Area has a set of objectives which provide a basis for making
resource allocation decisions during the budget process and serve as a focal point for assessing and
coordinating the City’s short- and long-term strategic planning. The resources required to perform each
objective and task are summarized in the Time and Intensity graphic within the Goals and Objectives.
ANALYSIS:
The City of San Rafael is committed to its work implementing environmentally sustainable practices,
promoting affordable housing; supporting local businesses; improving public safety; enhancing livable
neighborhoods; providing efficient and effective City services, transportation, and recreational
opportunities; and ensuring equitable access to all City services.
The City of San Rafael provides a comprehensive range of municipal services in-house, making it a "full
service" City. Since our services are primarily provided by people, 75% of our overall expenditures go
towards City staff. Our employees perform a wide variety of tasks, including emergency response,
community programming, streets and parks maintenance, safety inspections and more.
The City's primary limitation is financial resources. Sales and property taxes are our biggest revenue
sources. However, the bulk of these taxes are allocated to entities such as the State of California, the
County of Marin, schools, and transit agencies. As a result, our goals and aspirations must be balanced
against our financial responsibilities.
In addition, the City Council had identified 15 metrics to start collecting, measuring, and analyzing the
City Goals in the next fiscal year to track progress towards the Council’s key policy areas. In addition to
these 15 metrics, City staff are tracking other metrics internally that measure performance towards
department-specific goals and objectives. The Performance Metrics are a part of the overall Goals and
Objectives package.
Regarding the Performance Metrics, over the next year, City staff recommends evaluating and revising
the current set of metrics as needed, assigning targets for each metric, and integrating performance
measurement into existing processes.
COMMUNITY OUTREACH:
A City Council Study Session was noticed and held on May 8, 2023 to discuss the draft FY 23-25 Goals
and Objectives in advance of the City Council discussion on May 15, 2023. Individual projects of the
City’s FY 23-25 Goals and Objectives also include community outreach, including but not limited to public
meetings, surveys, and the use of online platforms/websites, to engage with residents. Ultimately, the
Goals and Objectives and the Performance Metrics will be considered for approval by the City Council in
June 2023.
FISCAL IMPACT:
The City’s annual budget is guided by the FY 23-25 Goals and Objectives and Performance Metrics.
Some included projects will be brought to the Council on an individual basis to ensure proper fiscal
analysis and approval as appropriate.
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 3
OPTIONS: The City Council has the following options to consider on this matter:
1. Accept report.
2. Direct staff to return with more information.
3. Take no action.
RECOMMENDED ACTION:
Accept the Informational Report on the Draft FY23-25 Goals & Objectives and Performance Metrics
ATTACHMENTS:
1. Draft FY 23-25 Goals & Objectives
2. Draft Performance Metrics
GOALS & OBJECTIVESFY 2023-25 CITY OF SAN RAFAELD R A F T
2
TABLE OF CONTENTS
Introd uc t i on .......................................................................................... 4
How D o I Get My Se r vices? .......................................................... 5
Pol i c y Focu s Are as ............................................................................ 6
C i ty S ervice A r ea s .............................................................................. 11
Me as uring Progres s ......................................................................... 1 7
Intens it y - Cos t & Pe op le ............................................................. 18
Accomplish me n ts ............................................................................ 19
Appe ndix ............................................................................................... 20
ABOUTOUR CITY OUR PURPOSE 3
We are a 21st centur y government,
making City se rvices ea s y to use
and work for e ve ryone .
INTRODUCTION
ABOUT OUR CITY 4
The City of San Rafael Goals and Objectives 2023-2025 document outlines the City's strategic priorities
and initiatives for the upcoming two fiscal years. The document is divided into four key policy focus areas:
Economic Growth; Diversity, Equity, Inclusion and Belonging; Sustainability, Climate Change, & Disaster
Preparedness; and Housing and Homelessness. Goals are further broken down into City Service Areas.
While each of these areas represents a distinct policy focus, they are interrelated and affect each other in
significant ways, so although we have categorized them, some goals have the potential to fall into several
areas. By recognizing the potential overlap between goals and policy areas, the City can develop more
integrated and effective strategies to achieve our objectives. This approach helps to avoid siloed thinking
and encourages collaboration across City departments and community stakeholders to achieve identified
goals.
The City of San Rafael is committed to its work implementing environmentally sustainable practices,
promoting affordable housing, supporting local businesses, improving public safety, livable
neighborhoods, efficient and effective City services, transportation, recreational opportunities, responsive
governance, and leadership, and ensuring equitable access to all City services.
The City of San Rafael provides a comprehensive range of municipal services in-house, making it a "full
service" City. Since our services are primarily provided by people, 75% of our overall expenditures go
towards City staff. Our employees perform a wide variety of tasks, including emergency response,
community programming, streets and parks maintenance, safety inspections, and more.
The City's primary limitation is financial resources. Sales and property taxes are our biggest revenue
source. However, the bulk of these taxes are allocated to entities such as the State of California, the
County of Marin, schools, and transit agencies. As a result, our goals and aspirations must be balanced
against our financial responsibilities.
The City recognizes that these goals cannot be achieved in a vacuum. The City will continue to partner
and engage with residents, business owners, community groups, and other stakeholders to ensure that its
priorities reflect the needs and aspirations of the community. Partnering to achieve the best outcomes for
our residents.
5
POLICY FOCUS AREAS
E C O N O M I C
G R O W T H
D I V E R S I T Y , E Q U I T Y ,
I N C L U S I O N &
B E L O N G I N G (D E I B )
H O U S I N G &
H O M E L E S S N E S S
S U S T A I N A B I L I T Y ,
C L I M A T E C H A N G E
& D I S A S T E R
P R E P A R E D N E S S
Building our economy to be stronger and more
resilient.Working to create equitable outcomes for all,
while addressing systemic racial injustices.
Reducing greenhouse gas emissions while
mitigating and adapting to climate change.
Creating new housing, keeping people in
their homes, and use a “Housing First”
model.6
CITY OF SAN RAFAELE C O N O M I C G R O W T H
Implement initiatives from the Economic Development Strategic Plan that will
reinvigorate commerce across the city, find innovative strategies to attract and
retain businesses, attract high-tech and other emerging market users, and ensure
that growth is not only sustainable, but also equitable.
Create an environment that is conducive to business growth and job creation,
encouraging investment and innovation, developing infrastructure and human
capital, and promoting trade and commerce.
Conduct a feasibility study for the creation of Property Based Improvement
Districts (PBIDs) that enhance the appearance and vitality of public spaces
through such things as: improving safety, cleanliness, marketing, and physical
upgrades.
Work with community partners such as the Chamber of Commerce, Business
Improvement District (BID), Small Business Development Center, Marin County
Office of Education, Canal Alliance, and Hispanic Chamber of Commerce on
economic recovery initiatives and workforce development programs.
Explore new revenues to fund economic development, such as a tourism-based
improvement assessment or an increased Transit Occupancy Tax. 7
CITY OF SAN RAFAELContinue and expand training for all City staff, elected officials, and boards
and commissions members around Diversity, Equity, Inclusion and Belonging
(DEIB) principles to ensure that equity considerations are integrated into the
City's policies and practices.
Develop a strategic roadmap to guide the City's DEIB internally-facing efforts,
including implementing the human resources equity audit and continuing
to evaluate policies and practices for alignment with DEIB principles.
Continue inclusive resident engagement practices that find opportunities to
partner with underserved community members to build capacity for
meaningful civic engagement and lift up traditionally marginalized voices.
Hold community meetings in Spanish with English interpretation and
analyze best practices for increasing inclusivity by offering daycare, food, and
stipends to participants.
Increase police accountability and promote transparency with law
enforcement, and develop a community accountability advisory committee
who will evaluate options such as, engaging an independent auditor and
providing feedback on policing policies and practices.
Develop a Language Resource Access Plan to support multilingual
engagement practices across the City, and explore best practices for
interpretation for all publicly noticed meetings.
Implement strategies to increase the diversity of public safety recruitments
to attract and hire qualified candidates from diverse backgrounds,
D I V E R S I T Y , E Q U I T Y , I N C L U S I O N &
B E L O N G I N G (D E I B )
8
CITY OF SAN RAFAELEvaluate existing tenant protection policies to determine their effectiveness and
consider the implementation of revised policies to expand housing choices for all
residents, as outlined in the 2023-2031 Housing Element, to ensure habitability,
create fair housing, and end homelessness.
Partner with community stakeholders to develop policies to protect renters and
low-income earners from increasing housing prices and uncertain economic
conditions. Support maintaining and improving our housing base and reduce the
likelihood of homelessness.
Continue evaluating Housing-Focused Shelter (Interim Housing), fortified with
strong case management services to help transition unhoused community
members into permanent supportive housing.
Explore options for establishing a standardized process to regularly issue Notices
of Funding Availability (NOFAs) to facilitate development of new affordable
housing using the City's Affordable Housing Trust Fund.
Continue to take a leadership role to support the countywide coordinated entry
system and Project Homekey-type efforts to end chronic and veteran
homelessness.
H O U S I N G & H O M E L E S S N E S S
9
CITY OF SAN RAFAELS U S T A I N A B I L I T Y , C L I M A T E C H A N G E ,
& D I S A S T E R P R E P A R E D N E S S
Develop a comprehensive adaptation plan that addresses the challenges and
risks posed by wildfires, sea level rise, and other disasters to San Rafael and its
residents using strategies and data from community partnerships and past
planning efforts to provide a roadmap for disaster prevention and mitigation.
Build a more resilient community in the face of disasters, able to recover more
quickly and effectively, including evacuation planning for residents in the event of
emergencies. Increase disaster preparedness outreach so all residents, regardless
of income, language, physical ability, digital access, or any limiting factor have
knowledge and resources to be prepared to respond to disasters.
Implement SB 1383 and reduce short-lived climate pollutants from organic waste.
Promote voluntary compliance, protect the environment, and contribute to the
City's overall sustainability goals.
Continue to do outreach and partner with the County to implement the
Reusable Foodware Ordinance to reduce waste, litter, and contamination in
composting streams.
Collaborate with the Transportation Authority of Marin and other community
partners to develop an electric vehicle (EV) strategy for San Rafael, including
increasing EV’s and EV charging infrastructure at City facilities and in the
community. 10
CITY SERVICE AREASSe rvices provided by
the Ci ty of San R afa el
11
Prioritize the implementation of key General Plan 2040 programs,
including neighborhood planning, economic vitality, tree inventory,
and improving and preserving public assets.
Where discretion is allowed under State housing laws, create
standards to guide new developments to best fit into San Rafael
through implementing the Downtown Precise Plan and additional
policies, as needed.
Establish a By-Right Neighborhood Affordable Housing Overlay Zone
to streamline the review and approval of affordable housing projects
in high-density residential zoning districts. Develop a comprehensive
plan for the Priority Development Areas (PDA) in the North and
Southeast San Rafael neighborhoods addressing future
development, mobility, sea level rise, and other community priorities.
As development projects arise, create development agreements as
necessary and facilitate community engagement efforts to inform
and solicit input from the community throughout the process, such
as the Northgate project.
Using results from the 2022-23 day laborer survey, work with
governmental and community partners to facilitate a Feasibility
Study of a Day Laborer Center/Hiring Hall in San Rafael.
Consider revisions to the Cannabis program, such as reviewing
quantities and types of licenses, evaluating revisions for hemp
products, and addressing products targeting youth.
Continue to develop, improve and implement a comprehensive plan
to address the issue of illegal dumping in areas of denser multifamily
housing, with a focus on improving access to legal disposal options
for tenants.
Assess feasibility and revise the City’s current residential parking
permit program to address overcrowding of neighborhood parking in
a cost-neutral and equitable manner.
The City provides a range of ongoing services in this
area such as: the development entitlement process,
retaining and attracting businesses, facilitating new
housing units, reducing homelessness, conducting
building/safety inspections and permitting, and
implementing climate change and sustainability
programs.
G O A L A : N E I G H B O R H O O D
A N D E C O N O M I C V I T A L I T Y
Create and preserve a healthy economy and
sustain vibrant neighborhoods, Downtown, and
other business areas
12
Use Parks and Recreation Master Plan to guide the development,
enhancement, and maintenance of parks, recreational facilities, and
programs for the City.
Enhance recreational opportunities and user experience at Pickleweed
Park by adding new amenities, enhancing existing facilities, and
installing all-weather turf on the field to provide a safe, sustainable, and
inclusive community space.
Redesign interior space at Pickleweed Branch Library and improve the
Downtown Library's critical and life safety infrastructure, operations,
and services to provide safe, functional, and innovative learning spaces.
Replace the playground at Peacock Gap Park with a new, modern
structure.
Continue process to assess the feasibility of constructing a new library
facility that meets the current and future needs of the community,
including identifying potential funding sources and partnerships.
Amend the smoking ordinance to bring it up to the latest standards,
such as allowing the general public to bring a civil action against any
person who has multiple violations.
Continue to implement the Age-Friendly Strategic Plan, including
working with the Age-Friendly Task Force to support ageism trainings
and activities to address social isolation.
Develop a comprehensive Master Plan for the Terra Linda Park and
Community Center that will guide future site improvements and
enhance the park and community center's role as a community
resource.
The City provides a variety of ongoing services in
this area, such as: operating the three libraries and
three community centers, childcare services,
Falkirk Cultural Center, and operating network of
parks.
G O A L B : Q U A L I T Y O F L I F E
Serve and strengthen community relationships by
providing literary, artistic, recreational and cultural
experiences for all residents and improving resident
engagement and governmental transparency
13
Analyze the results and effectiveness of the Specialized Assistance
for Everyone (SAFE) team three-year pilot and determine if/how it
should be adjusted (e.g. hours of operation) to have the greatest
impact on community members and develop funding feasibility to
extend beyond the pilot program period of time.
Improve service to the community by reducing emergency
response times of priority 1 police calls to average of less than six
minutes.
Continue community conversations about how the police
department can improve residents' feelings of safety in their
neighborhoods and improve trust with the community.
Conduct a comprehensive evaluation of the Advanced License Plate
Reader (ALPR) technology to assess its effectiveness in reducing
auto thefts and Part 1 crimes while ensuring privacy and equity
considerations are addressed. Analyze crime trend data to measure
the impact of ALPR technology on investigations and explore ways
to mitigate potential biases and protect sensitive personal
information.
Conduct a detailed fire deployment study to ensure that the
current needs of the community are being met and to prepare for
future growth.
Examine emergency medical services delivery in San Rafael to
ensure the highest-quality care is provided and the appropriate
resources are provided in a responsible and effective manner for
increasing demands for service.
Evaluate the financial feasibility of the paramedic tax revenues to
address future needs, including an increase in elder care facilities.
G O A L C : P U B L I C S A F E T Y
Prevent and respond to emergencies through
essential facility improvements and community
and organizational emergency readiness
The City provides a variety of ongoing services in this
area, such as: emergency response, advanced life
support care, wildfire and structure fire prevention,
traffic enforcement, crime prevention, mental health
outreach, disaster preparedness, community education,
and vegetation management.
14
Evaluate and prioritize the Capital Improvement Program annually,
including initiating grant-funded projects in 2023 (e.g. improvements to
the Second Street and Fourth Street intersection).
Improve transportation and safety in the Canal neighborhood by
conducting a feasibility study of the Canal Multi-modal experience and
Canal swing bridge incorporating recommendations from the Canal
Community Based Transportation Plan.
Actively participate in the decision-making process with the Golden Gate
Bridge, Highway and Transportation District in relocating the San Rafael
(Bettini) Transit Center.
Coordinate with the TAM and the County of Marin in the analysis and
implementation of Vision Zero, or equivalent, to eliminate all traffic
fatalities and severe injuries while increasing safe, healthy, equitable
mobility for pedestrians, cyclists, and all modes of traffic.
Actively participate in the decision-making process with Transportation
Authority of Marin (TAM), other agencies, and the community on the US
101/I-580 Multimodal and Local Access Improvement Project.
Develop a comprehensive Storm Drain Master Plan that will include
network upgrades, maintenance schedules, sea level rise planning, and
requirements for new developments.
Develop an inventory of City assets, including buildings, infrastructure,
parks, lighting, open space and trees, and develop a strategic plan for
asset management to identify and quantify unfunded liabilities and
deferred maintenance costs. Engage community volunteers to support
this effort.
Reduce the City's greenhouse gas emissions by transitioning, where
feasible, diesel and gasoline-powered vehicles to electric vehicles.
Develop and adopt an updated Pedestrian and Bicycle Master Plan to
improve connectivity, safety, and accessibility for pedestrians and cyclists.
The City provides a variety of ongoing services in
this area, such as: road paving, park upkeep, drain
clearing to prevent flooding, safe transportation
options including biking, walking, and public
transit, traffic signals, streetlights, and building
maintenance to ensure functionality, safety, and
accessibility.
G O A L D : P U B L I C A S S E T S
Improve and preserve public assets by sustaining
effective levels of core infrastructure while reducing
traffic congestion by expanding bicycle, pedestrian,
and transit options
15
Develop a civic engagement strategy and reestablish the City's
Communications Team including coordination and strategy
around Citywide communications, website content strategy, and
best practices.
Improve the user experience for the public by implementing a
new, modern permit management system which will streamline
processes for applicants and improve coordination of permit
services across all City departments.
Make recommendations to bring to the ballot the Municipal Code
and San Rafael's Charter focusing on updating any outdated,
confusing, or inaccurate language, and make them more
accessible, understandable, and gender-inclusive.
Enhance Performance Measurement through the co-development
of dashboards and data tools for the Council policy focus areas,
provide easy access to performance metrics, and enable data-
driven decision-making by City departments. Evaluate which data
sets can be added to our open data portal to increase
transparency.
Continue next phases of internal "Together San Rafael" efforts
including improvements to: employee recognition, employee
experience including onboarding and mentoring, and DEIB
projects and trainings.
Review and revise, as necessary, the City’s notification and
communication standards for projects going through the
entitlement process, and consider different standards depending
on the potential impact of the project on the community.
Analyze new revenue alternatives and opportunities for future
needs, including aggressively seeking grant funding.
G O A L E : F O U N D A T I O N A L
S E R V I C E S
Maintain world-class/award-winning organizational
viability and exemplary service through short and long-
term financial success, organizational excellence and
succession planning, and technology to improve
efficiency and service levels
The City provides a variety of ongoing services,
such as: managing budgets, supporting local
elections, maintaining public records, issuing
business licenses, support for boards and
commissions, professional services such as human
resources, legal, finance, and digital services.
16
Track the City’s progress on targets set in key policy areas
Track the outcomes of activities conducted by the City
Use the metrics and relevant data to help inform decision-making,
progress towards our goals and objectives, and improve outcomes.
The City is implementing a performance measurement approach to track
progress towards the priorities stated in this document. The goals of our
performance measurement program are to:
In 2022, the City Council approved 15 key metrics to track the City’s
progress towards the goals and objectives within the policy focus areas.
In FY 2022-2023, the City collected data related to each metric,
established a baseline for the metric, and trendlines. Performance
measurement dashboards were created and presented to Council
through the budget and goal setting process. Summary findings and
public dashboards are available on the City website.
M E A S U R I N G
P R O G R E S S
17
Revise Metrics: Evaluate and revise the current set of metrics to
better capture the City’s priorities, and develop a mapping of
department goals and objectives to these metrics.
Choose targets: Assign targets for each metric based on
the estimated budget and staff time spent on related
projects, and the relative importance of each of the goals
and objectives
Integrate Performance Measurement into
existing processes: Leverage performance metrics and
additional data to support staff, department directors, and
Council in their decision-making to ultimately improve
outcomes.
Over the course of the next year we will continue to align metrics,
targets, and goal setting to make sure the City is measuring the
right things that show progress in key policy areas. Over the course
of the next few years the City will:
DRAFT INTENSITY - COST AND PEOPLE
18
San Rafael was named one of the three best
cities in the United States to work for by
Engaging Local Government Leaders (ELGL).
Recognized as a top-performing city and
having a great workplace culture.
Completed Fire Station 54 replacement and
Fire Station 55 renovation projects to increase
response times with modern equipment and
enhance public safety and public assets.
Developed its first-ever Parks & Recreation
Master Plan, which outlines a comprehensive
and strategic approach to the development
and maintenance of its parks and recreation
facilities.
Opened a satellite parking services office at the
Al Boro Community Center. Providing parking
and code enforcement services helps to ensure
that City services are accessible to a wider
group of community members.
Replaced playground equipment and made
ADA updates to Sun Valley Park, pursued
grants for Pickleweed Park Enhancement
project, and implemented new park
bench/picnic table donation program.
Secured grant funding for the improvement of
the Downtown and Pickleweed Branch
libraries and launched the Library
Modernization Project to enhance the libraries’
infrastructure and services.
ACCOMPLISHMENT HIGHLIGHTS 2021-2023 Diversity, Equity, Inclusion, & Belonging
Housing & Homelessness
Economic Growth
Climate Change/Sustainability
The Police Department and City conducted
hybrid community meetings on policing in San
Rafael with simultaneous Spanish and English
interpretation to ensure all community
members can participate. Creating a platform
for open dialogue between law enforcement
and the community to foster trust and
understanding
Worked with community groups and students
to map need and develop a lighting plan in
the Canal neighborhood that has resulted in
the addition of new lights and safer streets.
Launched the SAFE (Specialized Assistance for
Everyone) Team, a new crisis response,
prevention, and intervention program for the
City’s most vulnerable community members.
Approved funding and permits for affordable
housing projects resulting in about 140 new
affordable units, issued building permits for 147
new residential units, and approved 316
residential units through the planning
entitlement process.
Created new policy to ensure that tenants,
would receive relocation assistance following
an emergency and also ensured all tenants
were provided with the necessary relocation
assistance as per the city’s existing regulations.
Developed a comprehensive emergency
management plan to ensure the safety and
wellbeing of the residents of San Rafael
through the creation of the Emergency
Operations Plan, EOC Handbook, and Hazard
specific playbook.
Secured $762,000 in grant funds for a
community-driven sea level rise feasibility
assessment project. Collaborated with County,
Canal Alliance, and Multicultural Center of
Marin to begin work on sea level rise feasibility
assessment.
Developed a climate adaptation plan as part of
the General Plan-related efforts, outlined policy
recommendations and adaptation strategies
to build resilience and reduce the risk of
climate-related disasters.
Made significant progress in drawing down
wildfire risk in San Rafael through the Wildfire
Action Plan Implementation and Marin
Wildfire Prevention Authority (MWPA)
participation.
Submitted the Housing Element to the
Housing and Community Development
Department for review and approval. The
Housing Element, is a planning document that
guides the city’s approach to housing
development and affordability.
Developed its first-ever Economic
Development Strategic Plan to guide
economic recovery policy and strategic
initiatives to promote economic vitality.
Transformed the COVID-19 Temporary
Emergency Parklet Program into the adoption
and implementation of the Streetary Program,
which improves public spaces and supports
local businesses and restaurants.
Supported the formation and launch of the
City’s Public Art Review Board and partnered
with the Downtown San Rafael Arts District to
recertify Downtown as a California Cultural Art
District.
Completed the Federal and non-Federal
Dredging of San Rafael Canal to support
emergency response during natural disasters
and to benefit hundreds of local businesses
that depend upon recreational activities,
shopping, and economic vitality.
Presentation for May 15 City Council Meeting
Performance Measurement
SAN RAFAEL
THE CITY WITH A MISSION
•Project Background
•List of Metrics
•Structure of dashboards
•Next Steps: Target Setting
Table of Contents
•June 2021, the City documented the need to quantitatively measure
progress towards our goals and objectives
•June 2022: Staff, Directors, and the City Manager’s Office chose 15 metrics
that could help illustrate the City’s progress in each policy focus areas
•In June 2022, we committed to:
•Determine the current state for each of the identified metrics with available data
•Identify any data quality issues, and adjust metrics if necessary
•Analyze metrics over time to determine trend lines
•Set targets and stretch goals for each of the metrics
Project Background
•Economic Growth
•Monthly Visits Downtown
•Number of Approved Businesses
•Taxable Income of Businesses
•Vacancy Rate of Commercial Real Estate
•Sustainability, Climate Change, and
Disaster Preparedness
•Greenhouse Gas Emissions
•Residential and Commercial Composting
•Compliance with City Vegetation
Standards*
•Residents signed up for emergency alerts
•Diversity, Equity, Inclusion and
Belonging (DEIB)
•Community Resilience Estimates
•Diversity of Workforce
•Estimated Business Receipts by Census
Tract
•Housing and Homelessness
•Point in Time Count*
•Case management clients transitioned to
permanent supportive housing
•Housing units entitled and produced
•Deed-restricted affordable units
List of Metrics
•We’ve created an interactive dashboard to display information about
each of the 15 metrics
•Each page of the dashboard shows one of the 15 metrics.
•For each metric, we present the most recent available status and
historical trends (if available) and summarize the insights and analysis
in a short narrative
•For some metrics, we were able to further break down the data in
ways that may be helpful for Council (e.g.neighborhood,
demographics, etc). For these metrics, we’ve added supplemental
dashboard pages
Structure of dashboards
•You can access the dashboards by going to this website and
using the given password:
https://employees.cityofsanrafael.org/performance-metrics
•Reach out to Vedika.Ahuja@cityofsanrafael.org for any access
issues
•In June 2022, we committed to creating targets for all 15 metrics listed
•4 of those metrics already have targets established in other plans or laws
•Housing units entitled and permitted: Targets established as part of the 2023-2031
Housing Element
•Greenhouse gas emissions: Targets established as part of the Climate Change Action Plan
•Residential and Commercial composting: SB 1383 requires all businesses, multi-family, and
single family homes to compost
•Properties in compliance with city Vegetation Standards: SRMC 4.12 requires all properties
in San Rafael to maintain defensible space in accordance with the standards outlined in the
ordinance.
•Over the next year, we will work with Directors, staff, and Council to establish
targets for relevant metrics
Target Setting: Background
Over the next year, the City could:
1.Revise Metrics: Evaluate and revise the current set of metrics to better
capture the City’s priorities, and develop a mapping of department goals
and objectives to these metrics.
2.Choose targets: Assign targets for each metric based on the estimated
budget and staff time spent on related projects, and the relative
importance of each of the goals and objectives
3.Integrate performance measurement into existing processes: Leverage
performance metrics and additional data to support staff, department
directors, and Council in their decision-making and goal setting to
ultimately improve outcomes.
Target Setting: Proposed Next Steps