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Home My WebLink AboutED Street Closure; Italian Street Painting 2014Department: Economic Development Agenda Item No: 4*g Meeting Date: March 3, 2014 Meet Agenda I Prepared by: Brian Auger, Events Coordinator City Manager Approyal: n*ALW__0e--1 Approval :Stephanie Stephanie Lovette, ED ManagergL" SUBJECT: RESOLUTION AUTHORIZING STREET CLOSURES FOR THE ITALIAN STREET "PAINTING MARIN POP-UP GALLERY ON JUNE 26-309 2014 ON A STREET BETWEEN FOURTH STREET & FIFTH AVENUE. RECOMMENDATION: Approve the Resolution authorizing the temporary street closures BACKGROUND: The Italian Street Painting MaHn event in Downtown San Rafael has been an annual tradition for almost twenty years. In 2013, the event was redesigned after a two year hiatus by Joe and Sue Carlomagno, the original event producers. This unique and enormously popular Bay Area event is well known in the arts community and loved by all who attend. DISCUSSION: The ISPM Committee has redesigned the main Italian Street Painting festival into a bi-annual event due to the time frame needed to organize and secure sponsorships. Starting 2014, the ISPM Committee has created a boutique event called the Italian Street Painting Pop -Up Gallery which will be previewed this year. This smaller event will take up just one City block and acts as a showcase for the larger bi-annual event, ensuring that the event gets proper and consistent promotion with the public. The San Rafael Police Department, the Public Works Street Department and City event staff are creating a modified traffic plan to accommodate the road closures and pedestrian access. Notifications to local businesses will be arranged by the event committee. FISCAL IMPACT: The City will be providing some in-kind services including providing two electronic message boards, posting No Parking signage, and planning and event coordination. With the loss of Redevelopment Agency funding, all events have been required to pay for any overtime costs incurred by the Police, the Public Works Department, and the Fire Department. ISPM received an allocation from the Target Settlement Agreement, which provided funding to pay for any overtime costs incurred by the City of San Rafael. OPTIONS: • Accept Street Closures as proposed • Modify the Streets to be closed rq q q 111111111 Iq i Council Meeting-. -(L L Disposition: C,7 6T." I VR 01 ATTACHMENTS: A. Italian Street Painting Marin — Event Information "M♦� &UN44 11111 111, _k_ , IIIII 1V "ik - " 11 l1 1 Attachment A Location: A St. between 4 1h St. & Fifth Ave., and Courthouse Square i!® Dates: June 28 & 29, 2014 Hours: Saturday, June 28 10 AM — 9 PM; Sunday, June 29 10 AM — 6 PM Street Closure: Thursday, June 26, 8:00 AM through Monday, June 30, 12:00 PM Italian Street Painting Marin (ISPM) will continue street painting events in downtown San Rafael annually, the last weekend of June. What will be different is that we will alternate years between our ISPM showcase event (2013) and our ISPM pop-up gallery event (2014). The showcase event will continue to be fee-based, and utilize both A Street and Fifth Avenue. The event will be similar to all past street painting events in downtown San Rafael, and have the same basic needs from the City. The gallery event (2014) is a FREE event, will utilize only A Street from 4th St. to 5th Ave., Julia Street, and A Street will not be seal -coated or slurry sealed. The 2014 ISPM event will need less City resources. 19 ME 1:9 _4VJ:;l Z k i Italian Street Painting Marin invites you to join us as 20 of California's top Madonnari take you on a journey back in time to Califomia of the 1940s with our inaugural ISPM/Pop-Up Gallery, a FREE event on A street in downtown San Rafael! From war, peace, and prosperity, to fashion and Hollywood's Golden Age, the paintings will be a unique visual history of the decade. This captivating Pop -Up Gallery brings the audience and artists closer than ever, with a Twilight Meet & Greet Saturday evening, where visitors may sip a glass of wine while sharing a conversation with the Madonnari, and viewing the artwork. From our experience, the most popular time of the event was at twilight when the crowds were gone and the darkness set in, changing the look of the art. The Pop -Up Gallery, unlike the signature event, allows us to highlight this experience. During the day, visitors will enjoy watching the creation of this Pop -Up Gallery, reading the information about the inspiration behind each painting, take a respite at the outdoor caf6 in Courthouse Square, explore the restaurants and shops of downtown San Rafael, and return to the gallery to see the painting progression. Children ages 2-12 will delight in a special free street painting activity. Music from the era will be provided as a backdrop to the painting, not a major component. Beverages and light snacks will be served in the caf6, and products will be sold at the ISPM store on 1 Street. ISPM was verbally informed that we will receive an $8,000 grant from the San Rafae'� B.I.D. We are continuing to secure sponsors. Although the 2014 budget is much less than the showcase event, it is still considerable, nearly $60,000. Plus, because the event is free, there is a greatly reduced opportunity for us to raise funds. Therefore, any in-kind donations of products, services, and fees is greatly appreciated! EVENT LAYOUT See detailed map enclosed. A Street & Julia 0 2 booths, one at each end of A Street, providing a fire lane as required 0 3'xl 50' red outdoor carpet placed over a section of yellow line on A Street ISPM gondola stanchions with white rope connecting each, placed on top of th4 red carpet • Tables and chairs on A Street sidewalks • City -owned barricades placed in a variety of areas throughout the event • Bicycle valet on Julia 0 Porta -potties & sinks on Julia Courthouse Square 0 2 booths • Small stage • Tables and chairs • Barricades CITY OF SAN RAFAEL NEEDS Street Closures & Cleaning • A Street & Julia Street closures - Thurs., June 26 at 8:00 AM through Monday morning, June 30 • Sweep A Street prior to street closure to prepare street for artists • Street cleaning Monday morning, June 30 No Pets • ISPM requests permission to use City of San Rafael No Pet signage for event • ISPM requests strict adherence to the City of San Rafael No Pets ordinance from our private security team and SR Police Barricades • ISPM requests permission to use approximately 35 city -owned street barricades for street closures and event Security • ISPM will provide private security beginning Thurs. evening through Sunday night or Monday morning as needed) • ISPM will hire one SR police officer to work event hours Electrical • ISPM requests the use of power from the 4th & A streets outlet, all other power sources will be from Courthouse Square property or generators N PR INFORMATION • ISPM has retained a PR firm, Hamilton Ink PR to help us promote the event and the organization. For any releases sent out by the City of San Rafael, please include Hamilton Ink PR prior to public release: clara@ @hamiltoninkpr.com • ISPM requests any press releases from the City of San Rafael be reviewed by ISPM prior to public release All questions related to press releases, press coverage, or photo needs should be directed to: Sue Carlomagno — sue(alianstreetpaintinqmarin.orq, 415-388-2845 Crystal Sullivan — c�ystal(!alianstreetpaintinqmarin.ora. 415-884-2423 PR COPY SAMPLE Below is a sample of copy for Press Releases: Italian Street Painting Marin is excited to announce our newest event, the ISPM/Pop- Up Gallery! Thi's FREE event will take place on a biennial basis on A Street in downtown San Rafael, alternating years with our signature ISPM, and will feature a theme. The 2014 ISPM/Pop-Up Gallery will take place June 28th & 29th 2014. "Our Pop -Up Gallery is going to be a very special experience! Through the eyes of our 20 Madonnari, we will take a unique step back in history. Each painting 0 will tell a fascinating story, and we can "t wait to watch these stories unfold! From war, peace, and prosperity, to fashion and Hollywood's Golden Age, the p ' tings will be a unique visual history of the decade, complemented by the ain music of the era. " A quote from Sue Carlomagno or the ISPM Team This captivating Pop -Up Gallery brings the audience and artists closer than ever, with a Twilight Meet & Greet Saturday evening, were you may sip a glass of wine while sharing a conversation with the Madonnari, and viewing the artwork. Information about the inspiration behind each painting will also be displayed next to each masterpiece, and children ages 2-12 will delight in a street painting activity. I RESOLUTION AUTHORIZING STREET CLOSURES FOR THE ITALIAN STREET PAINTING MARIN POP-UP GALLERY ON JUNE 26-30,2014 ON "A" STREET BETWEEN FOURTH STREEI & FIFTH AVENUE I WHEREAS, the Italian Street Painting Marin event will occur in Downtown San Rafael on Thursday, June 26th through Monday, June 30, 2014, and City Plaza will be used for an information and event sponsor area including other event activities. Public access to businesses will be maintained during event hours; and WHEREAS, after reviewing plans for the event and the traffic patterns, City staff has determined and recommended that, in the interest of the safety and welfare of pedestrian and auto traffic in the Downtown area,, the street(s) shown below should be temporarily closed to through traffic for the date and times specified below. Streets to be closed on June 26, 2014 7:00 a.m. though 12:00 p.m. Monday, June 30, 201 1. "A" Street between Fourth Street and Fifth Avenue, and Julia Street I THE CITY COUNCIL OF THE CITY OF SAN RAFAEL HEREBY RESOLVES AS FOLLOWS. 1. That all of the above findings are true and correct. 2. That, pursuant to the authority of Vehicle Code section 21101(e), for the safety and protection of persons, both pedestrians and vehicle drivers, the City Council hereby authorizes the temporary closure of the above listed streets for the date and times described above. L ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council of the City of San Rafael, held on Monday, the third day of March, 2014, by the following vote, to AYES: Councilmembers: Bushey, Colin, McCullough & Vice -Mayor Phillips ABSENT: Councilmembers: Mayor Phillips CITY OF SAN RAFAEL ROUTING SLIP I APPROVAL FORM -.INSTRUCTIONS: USE THIS FORM WITH EACH SUBMITTAL OF A CONTRACT, AGREEMENT, ORDINANCE OR.RESOLUTION BEFORE APPROVAL BY COUNCIL / AGENCJ SRRA/ SRCC AGENDA ITEM No. 4.g I FROM: Stephanie Lovette DEPARTMENT: Economic Development DATE: -•2014 Depa ment Head (signature) *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** (LOWER HALF OF FORM FOR APPROVALS ONLY) APPROVED AS COUNCIL /AGENCY APPROVED AS TO FORM: AGENDA ITEM: W-001� City Manager (signature) City Attorney (signature) �iiq niuuuiu 101roll ..•