HomeMy WebLinkAboutED Street Closure; La Placita Market 2014CITY OF�'/
Agenda Item No: 4. e
Meeting Date: April 7, 2014
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Economic Development
Prepared by: Brian Auger, Events Coordinator
Approval: Stephanie Lovette,
Economic Development Man
City Manager Approval.,J.'_ d � � .
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SUBJECT: RESOLUTION AUTHORIZING CLOSURE OF SAN RAFAEL CITY STREETS
BI -MONTHLY FOR THE LA PLACITA OPEN AIR MARKET, PRESENTED BY
THE CANAL WELCOME CENTER BEGINNING ON SUNDAY, MAY 4TH
THROUGH OCTOBER 31ST 2014 FROM 7A.M. TO 7 P.M.
RECOMMENDATION: Approve Resolution
BACKGROUND: The Canal Welcome Center launched La Placita in 2013 to create a local
community event that will be an incubator for businesses, residences and stimulate the local
economy in the Canal area of San Rafael. Welcome Center Executive Director, Douglas Mundo
and his staff worked with City staff to design a model of an outdoor market supporting the
cultural identity and diversity of San Rafael. The inaugural bi-monthly market in 2013
successfully attained the specific goals of becoming a community gathering place and an
incubator of local commerce on an organic level within the community.
La Placita is a marketplace modeled after the open air markets popular throughout
Latin America; it is a place to shop, socialize, celebrate special cultural events, and to
participate in the life of the community. It is a community based marketplace where
micro entrepreneurs from within the Canal neighborhood will receive support to develop their
business and moving forward to become successful business owners, opening job opportunities
and setting examples that other members of the Canal as well as San Rafael can emulate.
DISCUSSION: This year's market will begin on Sunday, May 4t" and will take place every
second and fourth Sunday through October. La Placita is a family friendly event that will present
food, produce, crafts and music in a safe and alcohol free environment. The market will operate
independently as a stand-alone business managed by Welcome Center staff with support from
City Staff.
Based on the 2013 operation of the market a security plan for 2014 has been developed with
the Police Department and Barbier Security Services to include two guards throughout the
season to maintain a safe and friendly event. Biweekly reports of each market will be executed
by Barbier Management to ensure the consistency of security expected for a family safe
environment at the event.
FOR CITY CLERK ONLY
File No.: / -19
Council Meeting: �
Disposition:
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
Parking Services will be engaged to assist with the tagging and towing of illegally parked
vehicles during the market operation to ensure that vehicles clear the area in a timely manner to
allow for the operation of the market. City staff will assist the Welcome Center to provide
assistance with `No Parking' postings operation of the street closure until La Placita staff can
provide the service, at which time City Staff will oversee and review the throughout the season.
"No Parking" postings will be conducted by La Placita management staff, supervised and trained
by City staff.
See Attachment A — "La Placita" for more information.
FISCAL IMPACT: As recommended by City staff, security for La Placita will be arranged and
paid for by La Placita Open Air Market. All insurance liability will be the direct responsibility of La
Placita. Initial estimates for Parking Services to be assigned to the market are not expected to
exceed IL50 per event.
1012 i 101 z 611
1) Approve Resolution as presented
2) Direct staff to make changes to the Resolution
3) Do not approve the Resolution.
ACTION REQUIRED: Approve Resolution.
ATTACHMENTS: Attachment A — "La Placita"
RESOLUTION NO. 13701
RESOLUTION AUTHORIZING CLOSURE OF SAN RAFAEL CITY STREETS BI-
MONTHLY FOR THE LA PLACITA OPEN AIR MARKET, PRESENTED BY THE CANAL
WELCOME CENTER, BEGINNING ON SUNDAY, MAY 4TH THROUGH OCTOBER 31sT
2014 FROM 7A.M. TO 7 P.M.
WHEREAS, the La Placita Open Air Market necessitates the temporary closure of City streets bi-
monthly on the second and fourth Sundays starting May 4t' to October 3 l 512014; and
WHEREAS, after reviewing plans for the event and the traffic patterns, City staff has determined and
recommended that, in the interest of the safety and welfare of pedestrian and auto traffic the below listed
streets should be temporarily closed to through traffic for the dates and time specified.
Streets to be closed bi-monthly starting Sunday, May 4`h through Sunday, October 31, 2014 for times
shown below:
7:00 A.M. to 7:00 P.M.
1. Alto Street from Larkspur Street to Belvedere Street
2. Belvedere Street from Louise Street to Tiburon Street
THE CITY COUNCIL OF THE CITY OF SAN RAFAEL HEREBY RESOLVES AS
FOLLOWS:
1. That all of the above findings are true and correct;
2. That, pursuant to the authority of Vehicle Code section 21101 (e), for the safety and protection of
persons, both pedestrians and vehicle drivers, the City Council hereby authorizes the temporary
closure of the above listed streets for the date and times described above.
I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing Resolution
was duly and regularly introduced and adopted at a regular meeting of the City Council of the City of San
Rafael, held on Monday, the seventh day of April, 2014 by the following vote, to wit:
AYES: Councilmembers
NOES: Councilmembers
ABSENT: Councilmembers:
Bushey, Colin, Connolly and Mayor Phillips
None:
McCullough
ESTHER C. BEIRNE, City Clerk
Attachment A
"La Placi'ta"
Multicultural Open Air Market Place
SAN RAFAEL'S CANAL NEIGHBORHOOD
MARIN COUNTY,CA
2014
TABLE OF CONTENTS
Project Summary ...... 3
About Canal Welcome Center .......3
La Placita Mission. ..... 4
Vision ...... 4
Goals and Objectives ...... 4
The Demand ......5
Exhibits Displays and Merchandising ...... 6
Vendors ...... 6
Sustainability and the Environment ...... 7
The Community of Marin County ...... 7
The Economy of the Canal District and Marin County ...... 8
The City and County of Marin, ..... 9
Proposed Host Site ...... 10
Map Alto and Belvedere St ...... 11
Management and Safety Plan ......12
Contact...... 15
Site Plan ......16
21Page March 2014 Canal Welcome Center
PROJECT SUMMARY
La Placita will be a marketplace modeled after the open air markets popular throughout
Latin America; it is a place to shop, socialize, celebrate special cultural events, and to
participate in the life of the community. It will be a community based marketplace where
micro -entrepreneurs from the Canal neighborhood will receive support to develop their
business and moving forward to become successful business owners, opening job
opportunities and setting examples that other members of the Canal can emulate.
La Placita, as an outdoor market venue, will be strategically located in the heart of the Canal
neighborhood and will bring the following attributes:
• Experience the vibrancy of the Latin American culture
• Sample cuisine from an array of diverse cultures in the Latino community
• Discover exciting an educational experiences, arts and culture
• Bring support to small business owners
We are well poised to appeal demographically, to re-create a small pueblo experience of
Latin America; a kind of place that will be enjoyed and be a contributing community
member in Marin County, for all to come to shop, eat and enjoy life!
WHO IT BENEFITS?
La Placita promises to be a great opportunity for residents to improve their economic
future and learn best business practices. This Multicultural Open Air Market project
enriches members in the community by improving their economic well-being, and
demonstrates how they can contribute to our society with their unique culture.
ABOUT CANAL WELCOME CENTER:
The Canal Welcome Center is a non-profit grassroots organization rooted in the belief in the
strengths and talents of its residents. It is distinct from its counterparts, that it is community
driven, and staffed by resident members. It is rooted also, in the philosophy to capture and
invest in their talents, skills and sense of community.
The majority of the Canal's residents are foreign -born and low-income. CWC's programs
have primarily focused on developing their ability to participate fully in local, civic and
economic development; while also assisting them in retaining their unique cultural roots.
Currently we are developing the marketplace for micro -entrepreneurs from the Canal
district, and we are asking for your support.
31Page March 2014 Canal Welcome Center
"LA PLACITA"
OUR MISSION
1) La Placita is committed to provide a Latin American outdoor shopping experience where
customers from the Canal district and the broader Marin community can experience the
Latin American culture by shopping from local entrepreneurs while maintaining high level
of standards to ensure a sustainable, safe, clean, and family friendly environment.
2)To demonstrate/highlight the entrepreneurial vitality of the Canal Community through a
unique social enterprise/business incubation/economic development model
incorporating open air market, retail merchandising, and cultural expression/entertainment
elements.
THE VISION
La Placita will create an outdoor shopping experience which will become a must shop destination for
friends, families, and -in the future- for tourists from around the Bay Area. It will be a place where
they can enjoy the Latino culture through a diverse mix of merchandise, artists and traditional food.
La Placita will create a memorable experience inspiring shoppers to return and bring their friends.
GOALS AND OBJECTIVES
La Placita goals and objectives include:
■ Promote a new and positive image of the Canal Neighborhood
■ Promote the diversity and cultural richness of the Canal
■ Provide Marin County residents with an outdoor market, a unique shopping experience
■ Provide a platform for local entrepreneurs to share their ideas and innovations directly with
their customers
■ Provide the right mix of vendors to offer the most exciting shopping experience
■ Become a destination for the Bay Area, and tourists alike
■ Add to the economic vitality of the city and county by increasing commerce
• Partner with local Chambers of Commerce, Business Improvement District, Economic
Development Department, Planning and Permit Division, The Mayor and City Council
Members and Canal Community residents, leaders and nonprofits.
■ Promote and encourage green business practices
■ Promote and nurture local artists and entrepreneurs
4 1 P a g e March 2014 Canal Welcome Center
-M -_TUT M1
Our economy is recovering slowly from an unprecedented downturn and innovative ideas are
needed. La Placita offers this opportunity by opening an outdoor market in San Rafael's Canal
neighborhood where new culturally - appropriate, economic development opportunities are much
needed. It will provide customers the opportunity to find new and designed merchandise, arts and
crafts from Latin America; local grown fruits and vegetables, traditional food, and gifts all at
reasonable prices.
Clearly there is a need as it's our understanding that entrepreneurs currently do not have
opportunities in the North Bay to sell their merchandise directly to the public. La Placita will
provide this platform, and in a safe and family friendly environment. The presence of La Placita in
the Canal Neighborhood will bring in new consumer dollars and recycle current consumer dollars
within our community in Marin.
51 Page March 2014. Canal Welcome Center
EXHIBITOR DISPLAYS AND MERCHANDISING
The vendors exhibiting at La Placita will display their products in a professional aesthetically
pleasing way. Guidelines are in place to ensure that La Placita will have an upscale and desirable
appearance. Vendors will be required to have a canopy and present their products on tables, display
cases or hanging racks. Canal Welcome Center will provide each vendor with an industrial canopy
with premium polyester water repellent, fire resistant canopy top for protection. Its industrial grade
steel construction is engineered to ensure simple set-up where no tools are required and finally, all
canopies will be the same size, colors and industrial quality.
Proposed tents
Sample Food Tents
OUR VENDORS
61' March 2014
W=
Canal Welcome Center
Our Vendors are personally selected from the Canal Community and all when through an
educational process. When choosing a vendor we look for exhibits that are well organized and
aesthetically pleasing that fit into our vision.
The vendors we showcase are extremely enthusiastic about what they do and take great pride and
pleasure in their work. Many of these vendors are new entrepreneurs and some are leading experts
in their field.
In addition it will be a place to relax, not just shop, with entertainment, food and drinks that can be
consumed on-site but also in an alcohol and Tabaco free environment.
At La Placita you can expect to find vendors selling arts and crafts, pictures, furniture pieces, clothing
and accessories, jewelry, purses, bags, and pillows. In addition, our feasibility study showed the
interest of our community to trade or sale tools, books, antiques, flowers and plants, garden
accessories, Produce (fruits, vegetables, herbs), health and beauty products, La Placita is very proud
of the vendors we showcase and look forward to serving the Canal and the broader Marin
community with exciting, fresh and the right mix of products and vendors representing the Latino
Culture.
SUSTAINABILITY AND THE ENVIRONMENT
La Placita is dedicated to serving San Rafael's Canal neighborhood and the broader Marin
community in a socially responsible and environmentally friendly way. La Placita carefully selects
vendors who share our commitment to the environment and who are creative with recycled goods.
A group of our vendors will be selling recycled goods: tools, antiques, toys, clothing, paintings,
shopping bags, garden accessories, furniture and some arts and crafts.
As we move forward we will be integrating additional environmental conscious practices by
encouraging:
• Canal residents to walk
• Recycle, Reuse, Repurpose
• Promotion of Public Transportation
• Promotion of bicycle transportation
• Promotion of the keeping San Rafael Clean campaign
• Designating recycling and compost bins where relevant
• Promoting organic products.
THE COMMUNITY
La Placita will offer the opportunity to promote one of the richest pockets of diversity in Marin
County "The canal Neighborhood" in an outdoor festival type of setting and will serve as an
enjoyable and memorable gathering place for local residents and families in the Canal and around
Marin County.
La Placita will:
7 1 P a g e March 2014 Canal Welcome Center
■ Stimulate the local community
■ Provide the community an outdoor shopping experience that does not currently exist
■ Be a gathering place for friends and family to meet, socialize and shop
■ Educate residents in sustainable practices and the value in extending the life of previously
existing products and materials
■ An opportunity to promote the real and positive face of the Canal community
■ Promote and nurture local artists and Canal community entrepreneurs
■ Promote and keep the Mayan, Aztec, and other indigenous cultures alive
Pictures from Canal Welcome Center's International Festival and Open Air Market 2008-2009
THE LOCAL ECONOMY
La Placita will be a shopping destination in the Canal neighborhood for the broader Marin
community, tourists and Bay Area residents. La Placita will attract new consumer dollars to the
surrounding business communities by encouraging customers to dine and shop in the Canal
community and downtown San Rafael.
La Placita will:
■ Increase revenue spent in the local economy's restaurants, lodging, shops and more
■ Compliment the city's downtown revitalization effort
■ Increase taxable revenues for the city
■ Create local employment opportunities
■ Provide so much economic development opportunities needed in the Canal neighborhood
8 1 P a g e March 2014 Canal Welcome Center
Pictures from Canal Welcome Center's International Festival and Open Air Market 2008-2009
THE CITY AND COUNTY
La Placita will encourage the stimulation of business and commerce. There is no purer example of
free enterprise than an outdoor marketplace where entrepreneurs can sell directly to their
customers. La Placita will attract new consumers to the city and will benefit the city's tax base.
La Placita will:
■ Stimulate commerce for surrounding businesses which include: Gas stations, Restaurants,
and local retail stores.
■ Bring in new consumer dollars and will serve as an economic catalyst to the surrounding
business community
■ Generate sales and increase the city's tax base
Table below displays the projected revenue generated by vendors if La Placita is held during weekend
hours, every weekend during 6 months
r Revenue Projected from La Plait
Based on Market Being Held every Weekend
# of Vendors* Average Gross Revenue Per Vendor* Weekend Month
6 Months
30 $200 $6,000 $24,000
$144,000
50 $200 $10,000 $40,000
$240,000
75 $200 $15,000 $60,000
$360,000
100 $200 $20,000 $80,000
$480,600
*Average rss.,R u nu f'er y ndar s based on,a ptc , ted attendanc, Qp on "an,
average }vitt C;cF# of VMdor�>ii3ncre# based rng
equilibrium for each vendor to average total sales of net $200., m.
9 1 P a g e March 2014 Canal Welcome Center
Table below displays the projected revenue generated by vendors if La Placita is held during weekend
hours, twice a month during 6 months
uagm
itw
Based or['Msrket Being Held once a Month
# of Vendors* Average Gross Revenue Per Vendor* Month 6 Months
30 $200 $6,000 $36,000
50 $200 $10,000 $60,000
75 $200 $15,000 $90,000
100 $200 $20,000 $120,000
verage Gr&M'V6 � iris hased'i a € � d att c ..
rage purchase of y urs. *,fit? of s vti increa5`e"1 ased tin t�09 �` l a� eting
lbrium for each veri�rto avQr�ge� f net $200.
PROPOSED HOST SITE (SEE AS WELL SITE PLAN ON PAGE 16)
ALTO AND BELVEDERE STREETS / Canal District (First Option)
Canal Welcome Center proposes to use Alto Street and a portion of Belvedere Street between
Tiburon St. and Louis St. in the Canal District of San Rafael as a venue for La Placita. The space
will comfortably fit our venture and will benefit the local businesses from the increase in
commerce. CWC strongly believes La Placita will bring new life and energy to San Rafael's Canal
district and looks to partner with local Chambers of Commerce, Nonprofits, local businesses and
the Economic Development Department to assist us in serving as a liaison with La Placita in
obtaining the interim use of the host site. La Placita outdoor market will be running on Sundays
from 12 noon to 6:00PM every week from May to October.
"Local Markets Already on the Weekend — The biggest challenge to consumer demand
is the two markets already functioning on weekends, both within five miles of the
market site — Larkspur on Saturday mornings and Marin Civic Center on Sunday
mornings. Many consumers won't visit two markets on the same morning.
Recommendation: Have the market take place late morning and during afternoon
hours of Saturday and/or Sunday. This will conflict less with the neighboring markets.
Some shoppers will be able to shop at both locations around mid-day" (Tim Lohrentz-
Canal Welcome Center Outdoor Market feasibility study, 2010)
101Page March 2014 Canal Welcome Center
MAP OF ALTO AND BELVEDERE STREET
■ Located within walking distance for Canal residents, from public transit and easy access from
Highway 101 and 580
■ Additional parking options for customers in close proximity
■ Site is close to office building that may be underutilized on weekend days
■ Ample Space for Vendors and Customer Parking
■ Close to Canal Welcome Center
■ Access to power outlets on Alto Street.
LA PLACITA WILL:
■ Enhance the cultural and social life of Canal residents and the broader Marin community by
supplying residents with a fun and exciting way to shop for unique products in an outdoor
setting and a place where families and friends can meet, socialize and shop while experience
the Latino Culture.
■ Educate residents in sustainable practices and the value in extending the life of previously
existing products and materials
■ Stimulate the economy by increasing local commerce and attracting new consumer dollars
from around the Bay Area
■ Be a source of recreation and entertainment, offering residents a place to spend their leisure
time
■ Attract a new bay area consumers and tourists to Marin County
111Page March 2014 Canal Welcome Center
MANAGEMENT AND SAFETY PLAN
MANAGEMENT PLAN,
Canal Welcome Center
Structure
La Placita Multicultural open air market will have several layers of leadership and management It is
recommended that the market be considered a social enterprise of the Canal Welcome Center
("Center"), a community-based nonprofit organization. The leadership of the market will be carried
out by the Center's Board of Directors, Executive Director, and the Market Manager.
The Center has a Board of Directors which will ultimately be responsible for the direction and
viability of the open-air market. The Board should approve major decisions related to the market,
such location, hiring of the Manager, and the termination of operations of the market.
For most other decisions, the Center's Board should designate the Executive Director to carry out its
oversight functions. For example, the Executive Director should negotiate on behalf of the Board
with public officials; decide on market dates of special events, seasonal closing and opening dates,
and the branding of the market. In turn, the Executive Director should designate the Market Manager
to lead and oversee most of the day-to-day operations of the market
Market Manager
The Center will hire a part-time or full-time Manager of the market This Manager will be
responsible for the day-to-day operations of La Placita multicultural open air market and more
complicated matters will be taken to the Executive Director. Matters that involve the organization's
livelihood, direction or financial stability will be taken to the Board.
Under the supervision of the Executive Director, the Market Manager will be responsible for the
accounting and books of the market, creating a budget, registering and tracking vendors, assigning
locations for vendors, ensuring services such as janitorial, garbage, restrooms, and water, and
arranging music or other entertainment.
Volunteer Coordinator
The Volunteer Coordinator oversees the coordination of La Placita volunteers and will work directly
with them in all aspects of planning, organizing, and executing by scheduling them to support the
operation of the market, and provide assistance in all areas that rely on the added reinforcement of
volunteers to help fulfill numerous responsibilities. The volunteer coordinator will be under the
supervision of the Market Manager and performs a wide range of duties including but not limited to
the following:
*Prepare projects for market volunteers to work on
*Maintain updated lists of current volunteers and keep all contact, emergency records, and sign -in
forms organized and recorded
121Page March 2014 Canal Welcome Center
*Support Special Events in order to recruit, train and retain volunteers for La Placita. (Especial
events includes: Holiday celebrations, outreach events, and art shows)
*Recruit volunteers to set up and break down monthly markets
-Ability to assess individual skill levels and interests and tailor them to appropriate jobs
Vendor Assembly and Committee
The vendors themselves will have representation through a vendor Assembly which should meet at
least twice per year, but more often as necessary. The Assembly might only have one official role - to
elect their representatives to the Vendor Committee, but the Assembly will be an important conduit
of information from the Vendor Committee and the Market Manager, as well as from the vendors to
the Committee and the Manager.
The Vendor Committee should consist of at least four vendors and up to ten. The Committee should
meet at least on a monthly basis and should provide feedback to the Market Manager from the
vendors on issues such as number of vendors; recruitment and selection of new vendors; allocation
of vendor spaces; dispute resolution; identification of vendor training needs; effectiveness of vendor
training; provision of services, including janitorial, garbage, restrooms, water, utilities, translation,
and security; and the perception of success of branding and marketing efforts.
The services Staff
The services staff will be responsible to set up and break down the weekely/monthly Market,
including janitorial, garbage, restrooms, water, utilities, translation, put and remove barricades, and
recycling. We expect to hire up to 10 community residents (youth and adults) as our services staff.
LA PLACITA STAFF AND VOLUNTEERS (25)
o Executive Director
■ Market Manager
• Volunteers Coordinator
• Services Staff (10)
• Vendor Committee (10)
• Safety Staff (2)(BARBIER SECURITY GROUP)
LA PLACITA SCHEDULES:
SET UP AND BREAK DOWN
■ Street Closing 7:OOAM
■ OAM Set up 8:30 to 10:30AM
■ OAM Opening 11:OOAM
■ CAM Closing S:OOPM
■ OAM Break down 5:30 - 6:30PM
■ Signs pick up 6:30PM
■ Streets opening 7:OOPM
131Page March 2014 Canal Welcome Center
VENDORS REGISTRATION
■ Vendors Registration 9:00 to 10:OOAM
■ Vendors Set up 10:00 to 11:OOAM
■ Vendors opens 11:OOAM
■ Vendors Close S:OOPM
■ Vendors break down 5:00 to 6:OOPM
■ Vendors Registration 6:00 to 6:45PM (at CWC)
MIMCAUFF:1\I
To ensure the safety and success of La Placita, CWC Executive Director and members of the
board have met and discussed our safety plan with the following departments and city Staff:
• San Rafael Police Department
• San Rafael Fire Department
• Community Development and Planning Departments
• And City Events Coordinator
A Final layout of La placita has been reviewed and attached to this proposal in response to
the safety requirements and recommendation of the different City staff and Departments.
CWC has a strong track record of managing different community events and festivals where
the public safety has been one of our main strengths.
CWC is committed to inform and train vendors, staff, and volunteers about all safety
requirements and event rules.
Due to financial constraints and following the recommendation of the City of San Rafael
Police Department on the need for onsite security patrol, CWC has decided to contract a
private Security Company instead of City Staff (SRPD). We are in the negotiation of a contract
with BARBIER SECURITY GROUP (BSG) to offer Security Guard and Patrol Services to La
Placita.
BSG is a private patrol operator licensed under the California Private Security Services Act.
BSG operates a business providing guards and patrol personnel to protect persons and
property. Barbier Security Group shall provide 2 security agents to work the Canal Market
that will be located on alto and surrounding streets. Security shall enforce all event rules.
Following each event an activity report shall be generated that lists any issues or suggestions
regarding security and safety. BSG will work closely with the event manager and hold
regular meetings to discuss any issues.
Services to be furnished by BSG:
(a) BSG shall furnish fully qualified and trained patrol personnel/uniformed guards
to patrol Client's property as requested by Canal Welcome Center (Client). Each
guard/patrol employee of BSG shall be registered with the California Bureau of
Security and Investigative Services, and at all times while on duty, carry a valid
security guard registration card. The specific duties of the patrol
personnel/guard shall be to visually inspect the exterior and interior of Client's
property at the times and frequencies noted below:
(b) In the event patrol personnel/guard observe any suspicious criminal activity,
bomb threats, evidence of actual or impending theft or damage to property, or
evidence of actual or impending harm to persons on Client's property, the patrol
141Page March 2014 Canal Welcome Center
personnel/guard shall immediately notify appropriate local law enforcement
agencies, supervisory personnel of BSG, and Client.
(c) The patrol services provided by BSG shall be performed by qualified, efficient,
and discreet employees maintaining a professional demeanor at all time in strict
accordance with recognized best industry practices.
(d) BSG shall have available by telephone a live supervisor 24 hours a day, 7 days a
week, who can be reached by a patrol personnel/guard on duty and Client at
415-747-8473.
MANAGEMENT STAFF AND CONTACT
DOUGLAS MUNDO, Canal Welcome Center's Executive Director and resident of the Canal
Community. Hi is a first generation Latino immigrant, bilingual and bicultural. Douglas' ability to
work effectively for and with the Canal's residents is proven in the areas of Education, Arts and
Culture, Economic Development and Community organizing. From gaining the trust of, polling and
hearing residents' needs to helping with implementing their educational projects. Douglas has been
part of different community initiatives in Marin County and around the Bay Area. Some of his
involvement includes working with The Marin County Department of Health and Human Services to
organize the Bi -national Health week in Marin, Advocating for the immigrant community in Marin
County as part of the Marin Immigrant Rights Advocates and the Marin Immigrant rights Coalition,
organizing parents, community leaders and Canal residents to create Cultural Celebrations such the
International Festival, Christmas in the Canal and leading the Day of the dead celebration, among
others. For his personal accomplishments, professional achievements, and outstanding
contributions to San Rafael community, Douglas has been recipient of different recognitions and
community awards such us the 2004 Martin Luther King Humanitarian Award from the Marin
County Human Rights Commission, the 2008 Grassroots OrganizerAward from the Social justice
Center of Marin and the 2011 Spirit of Marin Award from Bank of Marin. His work has also been
recognized by Congresswoman Lynn Woolsey, Senator Mark Leno, Supervisor Steve Kinsey
and former San Rafael City Major Albert Boro. Douglas Mundo is originally from El Salvador and
obtained his degree in Public Administration with emphasis in nonprofit organizations at USF.
La Placita
CANAL WELCOME CENTER
30 North San Pedro Road Suite 2S0
San Rafael, CA 94903
Phone/fax: (415) 526-2486
Direct (415) 526-2487
Email: dmundo0cwcenter.org
www.cwcenter.org
1SIPage March 2014 Canal Welcome Center
CITY OF SAN RAFAEL
ROUTING SLIP / APPROVAL FORM
INSTRUCTIONS: USE THIS FORM WITH EACH SUBMITTAL OF A CONTRACT, AGREEMENT,
ORDINANCE OR RESOLUTION BEFORE APPROVAL BY COUNCIL / AGENCY.
SRRA / SRCC AGENDA ITEM NO. 4-e
DATE OF MEETING: April 7, 2014
FROM: Stephanie Lovette
DEPARTMENT: Economic Development
DATE: April 1, 2014
TITLE OF DOCUMENT:
RESOLUTION AUTHORIZING CLOSURE OF SAN RAFAEL CITY STREETS BI -MONTHLY FOR
THE LA PLACITA OPEN AIR MARKET PRESENTED BY THE CANAL WELCOME CENTER
BEGINNING ON SUNDAY MAY 4TH THROUGH OCTOBER 31 2014 FROM 7A.M. TO 7 P.M.
Department Head (signature)
*** *** *** *** *** *** *** *** *** *** *** *** *** *** *** ***
(LOWER HALF OF FORM FOR APPROVALS ONLY)
APPROVED AS COUNCIL / AGENCY APPROVED AS TO FORM:
AGENDA ITEM:
City Mama er(signature) City Attorney (si (signature)
NOT APPROVED
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