HomeMy WebLinkAboutED Street Closure; Farmers Market 2015circ of
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Agenda Item No: 3. i
Meeting Date: March 16, 2015
SAN RAFAEL CITY COUNCIL AGENDA REPORT
Department: Economic Development 5Z.w--
Prepared by: Brian Auger
Events Coordinator
City Manager Approval: x alt
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SUBJECT: Resolution authorizing the temporary closure of City streets, Fourth Street from
Cijos Street to B Street, for the seasonal Downtown Farmers' Market Festival on Thursday
evenings from April through September each year starting April 2015 through September 2016.
RECOMMENDATION: Adopt resolution.
BACKGROUND: This will be the Downtown Farmers' Market Festival's twenty-sixth year.
Next Generations, managed by Monique Anderson, was granted a three year seasonal contract
operating from April 2014 through September 2016 pursuant to City Council Resolution No.
13640 adopted on November 18, 2013.
Now entering its twenty-sixth year the market consistently brings thousands of residents and
visitors into our downtown each Thursday night providing unique food, entertainment as well as
a multitude of shopping experiences.
The event producer works closely with the Downtown Business Improvement District (meeting
three times during the season) to encourage BID members to participate in the market. This
partnership has been successful and the number of BID participants has been steadily
increasing. The Market also supports small business and social entrepreneurial venues in
partnership with the Renaissance Center and our Sustainability Program and the Downtown
Streets Team. Next Generation Events has also instituted monthly specials such as chef's
demonstrations, featured produce or fruits, special activities and other programing features to
enhance the experience of this legacy Downtown event. The Market now accepts food stamp
electronic benefits program and WIC vouchers. Acceptance of food stamps and WIC vouchers
assures that more San Rafael households have access to fresh and healthy foods.
ANALYSIS: For the 2015 season the Market will reduce its traditional footprint to begin at
Looten's Place instead of Lincoln Ave or Cijos Street in order to create a more intimate and
functional layout. This revised layout will provide less traffic impact on the core of the Downtown
and also provide a more pedestrian friendly environment. Staff is recommending that the City
Council approve a Fourth Street closure from Cijos Street to B Street, even though the Market
will normally only operate down to Looten's Place for the majority season (one block less than
File No.: i I - � r
Council Meeting:
Disposition
FOR CITY CLERK ONLY
SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
requested). Most or all markets will not go beyond Looten's Place except as needed due to
construction or other factors. City Staff will work with Next Generation Events to ensure any
changes are diligently planned and stay within the boundaries of all City expectations.
In addition to the modified event footprint a name change from the San Rafael Downtown
Farmers' Market Festival is being considered to be more consistent with the festival personality
of the downtown market place. One suggestion is "San Rafael Downtown Market Festival".
FISCAL IMPACT The Downtown Farmers' Market Festival requires support from Police and
City Event Operations staff. The City agreed to fund the Police overtime costs pursuant to
Resolution #13290 adopted on January 17, 2012.
ACTION REQUIRED: Approve resolution authorizing street closures.
RESOLUTION NO. 13888
RESOLUTION AUTHORIZING THE TEMPORARY CLOSURE OF CITY
STREETS FOR THE SEASONAL DOWNTOWN FARMERS' MARKET
FESTIVAL ON THURSDAY EVENINGS FROM APRIL THROUGH
SEPTEMBER EACH YEAR STARTING APRIL 2015 THROUGH
SEPTEMBER 2016.
WHEREAS, Resolution authorizing the temporary closure of City streets, Fourth Street from
Lincoln Avenue to B Street, for the seasonal Downtown Farmers' Market Festival on Thursday
evenings from April through September each year starting April 2015 through September 2016; and
WHEREAS, after reviewing plans for the event and the traffic patterns, City staff has determined
and recommended that, in the interest of the safety and welfare of pedestrian and auto traffic in the
Downtown area, the above streets should be temporarily closed to through traffic for the times
shown below.
1. Fourth Street from "B" Street to Cijos Street from 5:00 p.m. to 10:00 p.m.
2. "A" Street between Fifth Avenue and the entry to the Parking structure, Lootens Place
between Fifth Avenue and Commercial Place, and Cijos Street from Fourth to Commercial
from 5:00 p.m. to 10:00 p.m.
THE CITY COUNCIL OF THE CITY OF SAN RAFAEL HEREBY RESOLVES
AS FOLLOWS:
1. That all of the above findings are true and correct;
2. That, pursuant to the authority of Vehicle Code section 21101(e), for the safety and
protection of persons, both pedestrians and vehicle drivers, the City Council hereby
authorizes the temporary closure of the above listed streets for the dates and times
described above.
I, ESTHER C. BEIRNE, Clerk of the City of San Rafael, hereby certify that the foregoing
Resolution was duly and regularly introduced and adopted at a regular meeting of the City Council
of the City of San Rafael, held on Monday, the sixteenth day of March, 2015, by the following vote,
to wit:
AYES: Councilmembers: Colin, Gamblin, McCullough & Mayor Phillips
NOES: Councilmembers: None
ABSENT: Councilmembers: Bushey
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ESTHER C. BEIRNE, City Clerk
CITY OF SAN RAFAEL
ROUTING SLIP / APPROVAL FORM
INSTRUCTIONS: USE THIS FORM WITH EACH SUBMITTAL OF A CONTRACT, AGREEMENT,
ORDINANCE OR RESOLUTION BEFORE APPROVAL BY COUNCIL / AGENCY.
SRCC AGENDA ITEM NO. % it
DATE OF MEETING: March 16, 2015
FROM: Stephanie Lovette
DEPARTMENT: Economic Development
DATE: March 9, 2015
TITLE OF DOCUMENT:
Resolution authorizing the temporary closure of City streets, Fourth Street from Lincoln Avenue to
B Street, for the seasonal Downtown Farmers' Market Festival on Thursday evenings from April
through September each year starting April 2015 through September 2016.
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Department H ad (signature)
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(LOWER HALF OF FORM FOR APPROVALS ONLY)
APPROVED AS COUNCIL / AGENCY APPROVED AS TO FORM:
AGENDA ITEM:
City Manager (signature) City Attorney (signature)
NOT APPROVED
REMARKS: